#014: Building Your Platform, Part 2 [Podcast]

In this podcast episode, I continue discussing my new book, Platform: Get Noticed in a Noisy World (Nashville: Thomas Nelson).

014 - Building Your Platform, Part 2

Last week was the official launch week. Things could not have gone better.

Click to Listen


Episode Outline

On Monday morning, I told my team, “If we can get the book into Amazon’s Top 1,000, that will be huge.”

  • However, by 8:30 that morning, it was already #160.
  • By 10:15, it had moved to #16.
  • A few hours later it hit #5 and then a little after 5:00 p.m. it hit #4.
  • It stayed #4, #5, or #6 all week.

We had a ton of people help promote it, including some well-known bloggers. You can find a complete list here.

I pretty much had to stop promoting the book on Wednesday evening, because I had an even bigger launch scheduled for the weekend—my daughter Madeline’s wedding.

In this podcast, I don’t cover the basics of platform-building. If you want that, listen to Episode 13. In this podcast I focus on answering my listeners’ questions.

Listener Questions

  1. Question #1: Sarah Ferree asked, “How do I get my employees excited about our platform?”
  2. Question #2: Philip Rothschild asked, “What is more important when it comes to a website, engagement or design?”
  3. Question #3: Heidi Kreider asked, “How would you advise someone to get started who doesn’t have a lot of money to invest?”
  4. Question #4: Jeremy Meyers asked, “How do you develop your platform when you already have a very busy life?”
  5. Question #5: J. D. Smith asked, “What are the best ways to integrate an organizational platform with a personal one?”
  6. Question #6: Tom Schulte asked, “How can I move my “embassy site” on LinkedIn to a true “home base site” on my own server?”
  7. Question #7: Wanda Ball asked, “How do I market my services as a public speaker to a wider audience?”
  8. Question #8: Joshua Bedford asked, “If you automate tweets as you suggest, how far should we space them apart?”
  9. Question #9: Paul Evans asked, “How bold can you be in asking other people to share your message for you?”
  10. Question #10: Rebecca Livermore asked, “What is the best way for people who are introverts to expand their platform?”
  11. Question #11: Jane Graham asked, “How do you discern when to persevere verses when to quit or change direction?”
  12. Question #12: K. C. Cupp asked, “How can you promote your blog without coming across as narcissistic or self-absorbed?”
  13. Question #13: Tammy Helfrich asked, “How many blog visitors do you need to have before advertisers will consider you?”
  14. Question #14: Kelly Combs asked, “If you don’t have a large platform that you can share with guest bloggers or books to give away, what are some of the ways that you can be generous?”

Next week, I will discussing “How to Create Alignment in Teams.” If you have a question about this topic, please leave me a voice mail. I’d love to hear from you.

Special Announcements

  1. Please tell your friends about Platform. I would be very grateful for your help in spreading the word.
  2. I will be speaking at the BlogWorld & New Media Expo in New York City on June 5–7. I will be leading one of the “Super Sessions” on Thursday, June 7th, at 9:00 a.m. You can register here.

Episode Resources

I did not mention any additional resources in this episode.

Show Transcript

You can download a transcript of this episode here.

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Question: What would a platform make possible for you? You can leave a comment by clicking here.
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  • http://jonstolpe.com/ Jon Stolpe

    One thing that I’ve truly enjoyed about building my blogging platform is the many new friendships that have been established through my blogging interactions.   Continuing to build this platform will provide new friendships and new insights for living.  (On top of that, I’m excited to build something bigger through my platform.  This summer, I’m building a house in Guatemala thanks to the faithful readers of my blog.)

    • http://michaelhyatt.com Michael Hyatt

      That’s one of my favorite aspects of blogging too.

  • http://www.michaelnichols.org/about Michael Nichols

    Great podcast (again) Michael. Although I’ve been following your blog for several years, I began reading Platform while I was traveling this week. I was reminded of all the ways you’ve helped propel so many of us by sharing your experiences. Thank you for serving!

    • http://michaelhyatt.com Michael Hyatt

      You’re welcome, Michael. Thanks for listening.

  • http://gailbhyatt.wordpress.com/ Gail Hyatt

    Even I get asked #3 and #4 all the time. Great answers!

  • http://www.SevenPillarsOfSuccess.Net Louise Thaxton

    Thanks for writing the book!   I plan on using it as a bulldozer to drive through the roadblock of “Resistance” (War of Art).    I appreciate your message and your faithfulness to share it with us. 

    • http://www.heartyourchurch.com/ Jason Stambaugh

      It will certainly help you on your path to triumph over the Resistance. 

    • http://www.CareerCoachJeff.com/ Jeff Melvin

       The “resistance” is a killer! I just started reading “Do the Work” and have “The War of Art” up next on my list.

      Press on through the resistance to achieve your goals!

      • http://www.SevenPillarsOfSuccess.Net Louise Thaxton

        Read both boths – and now RE-READING both!

  • http://www.SevenPillarsOfSuccess.Net Louise Thaxton

    And great podcast!

  • http://www.kellycombs.com/ Kelly Combs

    Hey Michael, I haven’t listened yet, but wanted to let you know when I clicked the “leave a comment by clicking here” button, it takes you to the comments in podcast #13.  You may need to redirect.

    Once you get it corrected, feel free to delete this comment. 

    Looking forward to the podcast! Checking it out now. 

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Kelly. I fixed it, but unfortunately, it went out in the newsletter with the bad link. I’ll go ahead and leave your comment up in case others encounter this problem.
      This is what happens when I copy from a template and forget to proof all the details!

      • http://www.kellycombs.com/ Kelly Combs

        “The devil’s in the details,” so they say.

        Just listened, and I loved the questions you selected. I actually left a second question this week, and you answered it through #4- time commitments. I also appreciated #7 for public speaking, and especially #14 – thanks for answering my question!

        I’m so glad for you, and your book’s success. Congratulations!

  • http://www.grantcullen.com/ Grant Cullen

    Got the book and all the extras last week and am loving it all.
    Thanks Michael

  • James Robbins

    Hi Michael,
    I’d love to feature your book with my list in next month’s email newsletter. I speak on leadership. I’d love to connect somehow. My book is coming out in September and being published by McGraw-Hill so I am watching and learning from you.
    James Robbins

    • http://michaelhyatt.com Michael Hyatt

      Thanks, James. I will have Daniel Decker, who is working with me, contact you.

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  • http://www.heidikreider.com/ Heidi Kreider

    Thanks for answering my question, Michael!  

  • http://www.faughnfamily.com/ Adam Faughn

    I had been working through the e-book Platform since last week, but got the physical copy yesterday. I am thankful, because I find it easier to make notes of things I want to do.

    The best chapter so far is to think bigger and bigger. You are so right when you say that far too many people get beaten down enough that they stop thinking of ways to go bigger and better. Thanks for the resource and for the motivation!

  • Ed Snyder

    Excellent content! I am learning so much about platform from your site and your book. Thank you for your excellent work. Keep it coming. 

  • http://successbeginstoday.org/wordpress John Richardson

    Great content this week, Michael. I’m really enjoying the new question and answer format part of your podcast. While it isn’t completely interactive, it does sound like a normal conversation. In answer to Heidi’s question about starting a platform without a lot of money, Chris Guillebeau’s new book, The $100 Startup,  might be an additional resource with examples of people who have started businesses on a shoestring.

    Question for you. Have you seen any effects on your blog from the Google Penguin SEO update?

    • http://michaelhyatt.com Michael Hyatt

      Yes, Chris’s book would be helpful.

      No, I have not seen any impact from the Penguin SEO update.

  • http://twitter.com/TheHartsOffice Harts Office

    Hey Michael,

    I am reading your book Platform, and listening to your podcast and around the 50th chapter my brain just can’t fit anymore, so I am gonna try to build my Online Media Kit.  But with all the Platform information I have acquired my brain is numb on what it is that I am actually saying or selling.  

    How do you keep everything straight?  How can you live in an awesome Platform building camp and also in the camp of your product?

    • http://michaelhyatt.com Michael Hyatt

      You just have to be patient with yourself. Take it one step at a time. Rome wasn’t built in a day. Neither will your platform be.

  • kccupp

    Great podcast Michael! Thanks for taking the time to answer my question! Your new book is so practical and helpful. 

  • Tenni5

    I wonder if Stephen King plays the “Game Amazon Rankings” game too?

    • http://michaelhyatt.com Michael Hyatt

      What do you mean, “Game Amazing Rankings” game?

      • Tenni5

         Amazon.com is the biggest online bookstore. It publishes book sales rankings. If you channel your book sales to a particular day you are trying to game the system. It works but I do not think Stephen King needs to do it to be #1.

        • http://michaelhyatt.com Michael Hyatt

          I don’t see that as gaming the system. If I were buying my own books and trying to manipulate the rankings by doing so, that would be unethical.
          By the way, I didn’t send anyone to any particular retailer. The product page for my book has eight different purchase buttons, Amazon is just one. I told people they could buy the book where ever they wanted, including local retailers.
          Finally, Stephen King’s platform is such that he doesn’t have to engage in most of the marketing efforts that 99.9% of other authors do. I don’t think that is an argument against those other authors doing them.
          Thanks for your comments.

          • Tenni5

            Thank you for your professional answer to my – let’s be honest – cranky question. I wish you great success in building your platform!

  • http://www.CareerCoachJeff.com/ Jeff Melvin

    Question #4 rings so true for many people, including myself…”how do you find time to build your platform in an already busy world?” – Your response is classic – “schedule it.” It’s exactly what I had to do – I had to make time & commit. I call it my 30/30 plan. I get up an hour earlier (I’m one of those morning people) and spend 30 minutes of devotional time, then 30 minutes on my platform.

    Right now this works for me. I’ve committed to writing one article/post a week on my blog. The key again is making time.

    Loving your new book & look forward with eager anticipation to your weekly podcasts!

    • http://michaelhyatt.com Michael Hyatt

      Excellent, Jeff. I like your 30/30 plan. That’s essentially what I do.

  • http://twitter.com/mcnairwilson mcnair wilson

    Just got my copy of PLATFORM (and four other books) …stood in my mail place and started reading. I’m only on page xviii and have doodled marginal notes-to-self on virtually every page. This is a GOLD MINE of practical gems for all us raconteurs (speakers, teachers …communicators.) We all need mentors and Michael Hyatt is one of the best available. PLATFORM contains great, do-able steps for expanding your message to a larger audience than you ever imagined. . I will be reading & implementing MH’s realistic wisdom everyday. “Thanks, Mike. Take the rest of the week off.”

    • http://michaelhyatt.com Michael Hyatt

      Thanks, McNair. I appreciate your generous words!

  • Brandon Hilgemann

    Michael, I read the book and I just want to say thank you. I have been kicking around the idea of starting a blog for the last 4 years. I have even started a few only to stare at the screen and delete it a while later. Platform gave me the push I needed to do what I know I am supposed to but was too scared to risk failure. I just started last week, but I’m already loving it and getting great feedback. Thanks!

    • http://michaelhyatt.com Michael Hyatt

      Awesome. I am so happy for you.

  • http://twitter.com/JOANSANCHEZRPB JOAN SANCHEZ & RPB

    Hey Michael I am reading your book platform and you said that you were able to get facebook to transfer your friends on your personal page to your fan page, Can you tell me how did you do that, cause I need to do the same thing, thanks!

    • http://michaelhyatt.com Michael Hyatt

      I wrote to support@facebook.com. However, i have had many friends try that without any success.

  • http://www.liveyourwhy.net/ Terry Hadaway

    The steps outlined in Platform really work. I was the guest blogger yesterday for Dan Miller’s 48Days.com and saw a huge jump in my web traffic and product sales as a result. I don’t expect instant fame, but the tribe is starting to spread the word! 

    • http://michaelhyatt.com Michael Hyatt

      That’s great, Terry. Dan has a very engaged tribe.

  • http://viewsfromtheouthouse.blogspot.com/ Mark S. R. Peterson

    Michael – great wisdom as always.  This may seem like an odd question, but I absolutely love the song excerpt at the beginning and end of your podcasts.  Could you enlighten us as to who it is and if the entire song is available anywhere?
    God bless!

    • http://michaelhyatt.com Michael Hyatt

      Sure. The song is called “This Is Your Life” by Switchfoot. You can find it on iTunes. It’s a great song and a great band.

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  • http://christopherbattles.net/ Christopher Battles

    Thank you Michael.
    The questions and the answers were wonderful.

    K, bye

  • http://lifeupfront.com/ Jeff Waters

    I have a similar question to one of the callers. I originally named my blog (www.lifeupfront.com) based on the name of the product category I was selling into. 

    Now, I want to change focus as I’ve moved into a slightly different industry. I do also own my own domain name (www.jeffwaters.com) and am considering changing my blog name to that.

    First, is this a good idea?
    Second, any tips on the mechanics of how to do this without losing my search engine standings?


    • http://michaelhyatt.com/ Michael Hyatt

      Yes, I think it’s a good idea. I would just leave the first domain pointed to the original IP address and then point the second one there too. You can have as many domain names as you want pointing to the same website or blog. (By the way, I don’t know how this will effect SEO. Perhaps someone can jump in here and tell us.)

  • Cliff Morgan.

    Michael, I’m only fairly new reader and listener to your blog and podcast, but am one who has really been challenged by the whole concept behind “Platform.” As someone who is thinking about starting a blog, I have come across no better arena than michaelhyatt.com to learn about platform-related leadership. I thank you for your time an effort and continue to look forward to your up-coming installments. All the best with Blogworld.

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  • http://joshuajlutz.com/ Joshua J. Lutz

    Thanks for doing what you do, Michael!

    I’m about to start a blog/podcast in which I will have information for those in the music industry that will help them in matters of tech, business, relationships, and life hacks.

    I haven’t started, because I can’t decide whether to use my personal domain or create a new domain/brand.

    What criteria do you suggest in deciding whether or not to use your personal name when launching a podcast/brand?

    I also welcome any input from the Hyatt Tribe. :0)

  • http://otwithmd.com/ Jose E. Barreto

    Michael, thanks for sharing valuable information in the Platform book. I am now catching up with the podcast which is amazing as well. I just started blogging about 5 months ago and is good to get advise by someone who has been doing this for a long time. Thanks!!!

    • http://michaelhyatt.com/ Michael Hyatt

      Awesome, Jose. I’m glad you are enjoying the podcast!