#014: Building Your Platform, Part 2 [Podcast]

In this podcast episode, I continue discussing my new book, Platform: Get Noticed in a Noisy World (Nashville: Thomas Nelson).

014 - Building Your Platform, Part 2

Last week was the official launch week. Things could not have gone better.

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Episode Outline

On Monday morning, I told my team, “If we can get the book into Amazon’s Top 1,000, that will be huge.”

  • However, by 8:30 that morning, it was already #160.
  • By 10:15, it had moved to #16.
  • A few hours later it hit #5 and then a little after 5:00 p.m. it hit #4.
  • It stayed #4, #5, or #6 all week.

We had a ton of people help promote it, including some well-known bloggers. You can find a complete list here.

I pretty much had to stop promoting the book on Wednesday evening, because I had an even bigger launch scheduled for the weekend—my daughter Madeline’s wedding.

In this podcast, I don’t cover the basics of platform-building. If you want that, listen to Episode 13. In this podcast I focus on answering my listeners’ questions.

Listener Questions

  1. Question #1: Sarah Ferree asked, “How do I get my employees excited about our platform?”
  2. Question #2: Philip Rothschild asked, “What is more important when it comes to a website, engagement or design?”
  3. Question #3: Heidi Kreider asked, “How would you advise someone to get started who doesn’t have a lot of money to invest?”
  4. Question #4: Jeremy Meyers asked, “How do you develop your platform when you already have a very busy life?”
  5. Question #5: J. D. Smith asked, “What are the best ways to integrate an organizational platform with a personal one?”
  6. Question #6: Tom Schulte asked, “How can I move my “embassy site” on LinkedIn to a true “home base site” on my own server?”
  7. Question #7: Wanda Ball asked, “How do I market my services as a public speaker to a wider audience?”
  8. Question #8: Joshua Bedford asked, “If you automate tweets as you suggest, how far should we space them apart?”
  9. Question #9: Paul Evans asked, “How bold can you be in asking other people to share your message for you?”
  10. Question #10: Rebecca Livermore asked, “What is the best way for people who are introverts to expand their platform?”
  11. Question #11: Jane Graham asked, “How do you discern when to persevere verses when to quit or change direction?”
  12. Question #12: K. C. Cupp asked, “How can you promote your blog without coming across as narcissistic or self-absorbed?”
  13. Question #13: Tammy Helfrich asked, “How many blog visitors do you need to have before advertisers will consider you?”
  14. Question #14: Kelly Combs asked, “If you don’t have a large platform that you can share with guest bloggers or books to give away, what are some of the ways that you can be generous?”

Next week, I will discussing “How to Create Alignment in Teams.” If you have a question about this topic, please leave me a voice mail. I’d love to hear from you.

Special Announcements

  1. Please tell your friends about Platform. I would be very grateful for your help in spreading the word.
  2. I will be speaking at the BlogWorld & New Media Expo in New York City on June 5–7. I will be leading one of the “Super Sessions” on Thursday, June 7th, at 9:00 a.m. You can register here.

Episode Resources

I did not mention any additional resources in this episode.

Show Transcript

You can download a transcript of this episode here.

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Question: What would a platform make possible for you? You can leave a comment by clicking here.

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