I joined Twitter on April 6, 2008 at the urging of my friend, Randy. I quickly came to discover that Twitter is one of the most powerful communication tools ever invented.
But the power of Twitter is greatly impacted by the extent of your reach, and that means the number of followers you have. In this episode, I talk about how to get more followers–without gaming the system.
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First, let’s look at three reasons you might want more Twitter followers:
- Reason #1: More followers provide social authority.
- Reason #2: More followers extend your influence.
- Reason #3: More followers lead to more sales.
So, here are twelve steps you can take now to legitimately gain more Twitter followers:
- Show your Face.
- Create an interesting bio.
- Use a custom About page.
- Make your Twitter presence visible.
- Share valuable content.
- Post frequently, but don’t flood your followers.
- Keep your posts short enough to retweet.
- Reply to others publicly.
- Practice strategic, not aggressive, following.
- Be generous in linking and retweeting others.
- Avoid too much promotion.
- Don’t use an auto-responder.
Ultimately, you shouldn’t worry too much about the numbers. If you follow the advice I have given above, the numbers will take care of themselves. Like most things in life, slow and steady wins the race. Don’t underestimate the power of incremental growth over time. I didn’t build my following overnight and neither will you.
- Christopher Scott asked, “What is the difference between HootSuite’s auto-schedule feature and Buffer app?”
- Cory Nikkel asked, “What can I do outside of speaking to gain more Twitter followers?”
- Dustin Dauenhauer asked, “What is the purpose of Twitter, especially as compared to Facebook?”
- Erik Fisher asked, “Have you tried tweeting fewer but higher quality tweets?”
- Jake Hower asked, “How do you move Twitter followers to e-mail subscribers to your blog?”
- Jeff Keady asked, “Do you know of a resource similar to Brett Kelly’s Evernote Essentials e-book that is designed to help people learn the advanced features of Twitter?” and “Is Twitter your number one social media network and, if not, what is?”
- Kerry-Ann Powell asked, “How do you engage your Twitter followers and how do you get them to follow you on your blog?”
- Mark Jordan asked, “What is your strategy for following people, especially as your follower count grows?”
- Mike Samboy asked, “What do you think about following a large number of people in the hope that they will follow you back?”
- Scot Longyear asked, “Can you change your Twitter name on your current account?”
- Shalon Palmer asked, “How do you go about sharing your new blog post on all the different social media networks?”
- If you are considering launching your own platform, you need to start with a self-hosted WordPress blog. This is not as complicated as it sounds. In fact, I have put together a completely free, step-by-step screencast on exactly how to do it. I walk you through the entire process in 20 minutes or less.
- If you have ever thought about writing a book, but didn’t know where to start or if you already have a book, but want to do everything you can to make the biggest splash you can in the marketplace, then I urge you to get my 21-session audio course, “Get Published.” I cover everything I have learned about publishing in my thirty years in the industry as a publisher, literary agent, and two-time New York Times best-selling author.
- My next podcast will be on the topic of “The Lost Art of Note-Taking.” If you have a question on this subject, please leave me a voicemail message. This is a terrific way to cross-promote your blog or website, because I will link to it, just like I did with the callers in this episode.
In this episode I mentioned several resources, including:
- Book: Platform: Get Noticed in a Noisy World by Michael Hyatt
- e-Book: Evernote Essentials by Brett Kelly
- Post: “Social Media and the New Culture of Sharing”
- Post: “The Beginner’s Guide to Twitter”
- Post: “Why I Won’t Retweet You”
- Post: “The Power of Incremental Change Over Time”
- Software: Buffer
- Software: Feedly.com
- Software: SocialOomph
- Webpage: My Twitter About Page
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