#065: Why You—Yes, YOU!—Should Consider Writing a Book [Podcast]

Admit it, you’ve thought about writing a book. According to a recent reader survey, 61.5% of my blog readers have thought about writing a book. Is it time for you to stop thinking and start doing?


Photo courtesy of ©iStockphoto.com/plastic_buddha

Being a published author has done more for my career—and my income—than I could have ever imagined. It has opened doors of opportunity I couldn’t have dreamed were possible. It can happen for you, too.

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 Here are five good reasons why you should consider writing a book:

  1. It provides an opportunity to share your expertise.
  2. It provides an opportunity to establish your authority.
  3. It provides an opportunity to differentiate yourself.
  4. It provides an opportunity to expand your market.
  5. It provides an opportunity to launch a business.

I’m not saying that writing a book is easy. It takes a lot of hard work and, most of all, perseverance. But it is possible. I promise, every published author—every successful author—started out just like you.

Listener Questions

  1. Bruce Cross asked, “What is one thing that can help me get started writing a book?”
  2. Christopher Scott asked, “What is the most likely type of book a a publisher would publish from a first-time author?”
  3. James Kinson asked, “Is there benefit to publishing a book before establishing my platform?”
  4. Kari Scare asked, “Is writing a book really worth the time when there are so many books written by such competent people?”
  5. Regan Kakoschke asked, “Can I publish my journal or should I start over to turn it into a book?”
  6. Steve Dwire asked, “Should my reasons for writing a book impact the path I take (e.g., ebook, self-publishing, traditional publishing)?”

Special Announcements

  1. Just a reminder about Platform University. The monthly subscription price is going up for new members. If you join before September 13th, you will save $5 a month on the membership fee. That’s $60 a year. I honestly don’t know of a better way to grow your platform faster than learning from the pros and brainstorming with like-minded people. This is why Platform University is so valuable. Click here to find out more.
  2. If you are considering launching your own platform—or just getting serious about it—you need to start with a self-hosted WordPress blog.

    This is not as complicated as it sounds. In fact, I have put together a step-by-step screencast on exactly how to do it. You don’t need any technical knowledge. I walk you through the entire process in exactly 20 minutes.

  3. My next podcast will be on the topic of “The Primary Difference Between the Wise and the Foolish.” Which are you? And, as a leader, which do you have working for you? If you have a question on this subject, please leave me a voicemail message. This is a terrific way to cross-promote your blog or website, because I will link to it, just like I did with the callers in this episode.

Tip of the Week

Now let me leave you with one final tip. People tell me all the time that they know they should be reading more but can’t find the time. They also tell me they know they should be exercising but can’t find the time.

Well, I have good news for you. You can kill two birds with one stone. All you have to do is join Audible.com and listen to audio books while you exercise. I have been doing this for years. It’s one of the reasons I am able to read as much as I do and stay in shape.

The Audible app for iPhone is terrific. You can listen to books at normal speed, 1.5x, or even 2x. It really enables you to cover a lot of ground at once. I can usually read about a book a week using the Audible app.

Episode Resources

In this episode I mentioned several resources, including:

Show Transcript

You can download a complete, word-for-word transcript of this episode here, courtesy of Ginger Schell, a professional transcriptionist, who handles all my transcription needs.

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Question: What about you? What business would you like to be in? How could a book help you get there? Share your answer on , , or .

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