10 Types of Social Media Updates—How Many Are You Using?

A few days ago, I spoke to a group of a thousand plus real estate professionals on the topic of Platform. I walked them through my five-part framework.

10 Types of Social Media Updates—How Many Are You Using?

Photo courtesy of ©iStockphoto.com/pressureUA

As usual, I ended with fifteen minutes of questions and answers. I got my usual top three questions:

  • Where do you find the time to build a platform?
  • Should I build my platform around my corporate identity or my personal one?
  • How can I get more blog readers?

However, near the end of the session, a gentleman asked a question that I have never had anyone ask.

Can you give an example of what you might post on Facebook or Twitter? I don’t know where to start.

Hundreds of heads nodded in agreement. I was suddenly aware of how much I had assumed!

If you’re new to social media and want to build a following, I want to give you several quick examples of the kinds of things you might post.

These are not blog post ideas. (By the way, I have published 13 Blog Post Templates as a bonus for joining Platform University.) I am talking about posting to services like Twitter, Facebook, LinkedIn, or Google+.

So, here is a list of ten types of social media posts, along with examples from my own Twitter account.

  1. Share a resource. You can point people to a news item, a blog post, a website, a software tool, or anything else you think would be helpful to your followers. Share the link to the resource.

  2. Repost another’s post. Occasionally, you will read something from one of your friends or someone you follow that you just have to share with your friends.

  3. Make an announcement. Whenever you post something new to your blog, select winners in your contest, or start a new business, tell your followers and provide a link for more information.

  4. Reveal something personal. This is what humanizes you and makes you real. It is also what connects people to you and builds trust.

  5. Ask a question. One of the beauties of social media is that you can crowd-source your research. Use the “wisdom of crowds” to do everything from finding a great restaurant to solving a specific problem.

  6. Provide a discount. If you have an opportunity for your followers to get a deal or save money, share the love. Just be careful you don’t use this as an excuse for spamming your followers.

  7. Reply to a question. Remember that first and foremost, social media is intended to be social. It’s all about the conversation. This means you need to reply to questions people ask you if you are to be taken seriously.

  8. Report what you are doing now. This is something also humanizes you. If you are doing something particularly interesting, share it with your followers. It’s often useful to include a link to a photo.

  9. Offer your congratulations. Use social media to celebrate the accomplishments of others. Don’t make it all about you. Be generous with others and you’ll find it comes back to you.

  10. Wish someone well. Whether it’s a simple “happy birthday” or “congratulations on your promotion,” social media provides a way for you to call attention to the people you care about.

I’m sure I have only scratched the surface. But hopefully, this will give you some ways to get started or expand your social media repertoire.

Question: What have I missed? What are some other types of social media posts you can make? You can leave a comment by clicking here.

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  • Sylvia Ramieez

    Really any thought. A poem. A proverb. A job posting. A co worker recently told me about his condo he put up for rent. I posted it on twitter. You can post a video of you or someone else doing something funny or professional.

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  • Roband06

    I like your explanation and illustration on how to use social media. Many times we assume that everyone know how to use social media. The issue I have with social media is determining which social media is best for your business. To me, I believe twitter, linkedin and ibotoolbox are your best sites for business. For people who want to be social, facebook and myspace is better.

  • http://twitter.com/edtandy Ed Tandy McGlasson

    Great post!  I am currently trying to transition on Facebook from a Personal Page to a Public Speaker Fan Page.  Can you help me with the best way to do this (move my friends), and also- I noticed you only have a Public Speaker Page?  I am working on getting all my social media to work together and still trying to figure out the best way to do that!! Thanks!

    • http://michaelhyatt.com/ Michael Hyatt

      Unfortunately, I can’t help you. I did it several times. I got Facebook tech support to help me, which they did. There may be a tool for this now; I am not sure. Have you tried Googling it? Thanks.

  • http://twitter.com/edtandy Ed Tandy McGlasson

    Ooops! That comment below (transitioning from a Personal Page to a Fan Page) was from me..  before I realized I wasn’t signed in.  Thanks again..

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  • http://www.twitter.com/erikjfisher/ Erik Fisher

    Just getting around to reading this. Living life on a slower pace recently. 

    This is a great break down of the different types of posts that can be done on social media. 

    These examples are so much better than “Post headlines of other peoples cool content and a link to it. That will make you a thought leader.” I’ve seen way too many people do that, and have been guilty of it myself. 

    I also really like how you’ve done a great job of showing how to use attribution in each of the contexts. I’ll be referring people to this post for a long time. 

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Erik. I’m glad it was helpful.

  • http://www.twitter.com/erikjfisher/ Erik Fisher

    There has been some great research lately on how text only posts are getting more engagement on facebook than posts with pics as people who try to game the edgerank are doing. 

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  • Katie Keltner

    Such good advice, some of it is so obvious but it really is easy to forget to respond to other people and get carried away with just reading other people’s posts.

    Thanks for the advice!
    Katie

    etsy.com/shop/katiekeltnerstudio

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  • http://www.beforethecross.com/ Mike Mobley

    Michael,

    How did you address the 2nd obvious question – “Should I build my platform around my corporate identity or my personal one?”

    Do you already have a blog post for this?

    Thanks!

    • http://michaelhyatt.com/ Michael Hyatt

      I don’t have a post on it, though we talk about it a good bit at PlatformUniversity.com. The short answer is that it depends on the nature of your business. In general, a personal brand will attract more followers than a corporate brand. Thanks.

      • http://www.beforethecross.com/ Mike Mobley

        Ok great, thanks so much for the quick response as always!

  • John Condliffe

    Michael if you change blog providers do you lose all your old blogs?

    • http://michaelhyatt.com/ Michael Hyatt

      Nope. You just have to export and then reimport to your new blog.

  • kim

    I’ve never left a comment on your blog Michael and unfortunately there are many, many posts of yours, that I have not read…But I have all of them saved…life has gotten in the way of me following my dreams and I’m getting organized and back on track now and your wealth of information in this post and so many others is invaluable, I can’t thank you enough!
    Please keep doing you, you’re an inspiration to me, and I need you, thanks again!!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Kim. I appreciate that.