The Not To-Do List

Everyone’s heard of the “To-Do List.” Whether you use Outlook, Entourage, a software outlining program like OmniOutliner, or the back of a paper napkin, the idea is the same: you list in priority order the items you want to get done. Simple. Elegant. Powerful.

Photo courtesy of ©iStockphoto.com/EricHood, Image #7206932

Photo courtesy of ©iStockphoto.com/EricHood

Until you have more items that you can physically get done. Enter the “Not To-Do List.” I stumbled across this idea several years ago, and I keep coming back to it. The idea is to list all the activities you are intentionally going to stop doing for the sake of greater productivity.

Here’s why this is important. As people succeed at work, they attract more and more assignments. It’s like they become a task magnet. “Give it to Laurie. She’ll to a great job!” The problem is that people are a finite resource. I don’t care how good you are, you only have so much energy and so much time. It’s true for me. It’s true for you.

The only way for these super-productive people to continue to grow professionally without going crazy is periodically to decide what they are not going to do. This is particularly important for people who have just been promoted to a new job. That’s when you really face the pressure to perform and it’s the most difficult to say, “no.” But you must say “no” if you are going to say “yes” to the things that really count—both in your job and in your life.

Keep in mind that the great risk for people in a new job is that they continue to do their old job. Read that sentence again. “Now why would they do that?” you ask? Probably because it is familiar. And probably because their supervisor didn’t tell them they had to stop doing it. Being aware of this dynamic is half of the battle.

The other half of the battle is to sit down and literally create a Not To-Do List. Here’s how:

  1. Find a quiet place where you can think.
  2. Look at your previous month’s calendar activities. Write down anything you’re not sure really fits your current job description.
  3. Look at your upcoming appointments for the next month. Again, write down things that are questionable in terms of your current job description.
  4. Go through your to-do list(s) and do the same thing. Write down the questionable activities.
  5. You should now have a list of “not to-do candidates.” Good work! You’re almost done.
  6. Now go through the list and put an asterisk beside each item that is significant enough that you want to add it to your official “Not To-Do List.”

Once you get your list done, share it with your assistant (if you have one) and your colleagues. If you can enlist their help (no pun intended), they can assist you in screening out activities and tasks that no longer belong on your to-do list. It’s especially important to discuss your Not To-Do List with your boss. You need her buy-in so she doesn’t keep assigning you work that both of you’ve have decided you should no longer be doing.

Just to stimulate your own thinking, here is a the Not To-Do list I prepared when I became CEO:

Not To-Do List
  1. Conduct contract negotiations with agents or authors
  2. Review book proposals or manuscripts for possible publication
  3. Write deal memos
  4. Return calls to authors other than the handful of top ones
  5. Meet and greet prospective new authors unless they have significant brand potential
  6. Attend publishing meetings unless the topic is vision or strategy
  7. Write marketing plans
  8. Book my own travel
  9. Travel by car to other cities unless they are less than one hour a way
  10. Check or transcribe my own voice mail
  11. Read unfiltered e-mail
  12. Answer my own phone
  13. Respond to (or feel the need to respond to) unsolicited sales pitches or proposals of any kind
  14. Attend process review meetings unless there’s a compelling reason for me to be there
  15. Attend trade shows for more than three days
  16. Serve as a director on more than two outside boards

Even if you haven’t just been promoted, you will find the Not To-Do List helpful. This is especially true if you want to maintain some semblance of balance in your life. If you don’t periodically take a machete to your to-do list, it will eventually grow over everything and strangle you! I know of no better way to “buy time” than with this simple tool.

Question: What do you need to stop doing?
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Building Champions has been coaching me since 2002. They have taught me to be more proactive and intentional in both my business and personal life. Visit their Web site to learn more and see their special offer for my blog readers.


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Posted on 16 January 2007

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25 Comments so far

  1. Daily Report, Jan 19

    Team Collaboration BT Workspace is Hosted SharePoint … BT released a hosted version of Microsoft SharePoint, called BT Workspace. “BT Workspace is web-based, easy to use hosted software that helps groups of people share information, manage projects, …

  2. El Canasto says:

    Fuera del canasto, semana 4

    Lista de cosas para no hacer
    Michael ha descubierto el uso de la lista de cosas para no hacer. Si gente tienen éxito al trabajo, atraigan cada vez más asignaciones. Pásalo a Laurie. ¡Ella lo haré perfectamente! El problema es que g…

  3. BellaVida says:

    What a great idea. I never thought of that before. I’m going to try it.

  4. sean808080 says:

    What a great post!

    As a project manager, I’m constantly telling people about ‘project de-selection’

    Everyone knows about project selection where you decide where to put your resources, but how do you balance new projects against a slate of projects that have already been greenlit and started?

    Project de-selection is where you stop projects in flight or agree not to start projects that have been selected in light of newer more pressing opportunities.

    Same concept different application.

    Then there’s the art of ‘pushing-back’ which is being able to renegotiate commitments in light of new ones that are thrown your way.

    It’s great to see another slant on a conversation I’ve had many times with executives when managing their projects.

    Happy New Year to you and your family. Looking forward to more good posts from you in the next year.

    sean808080
    http://sean808080.com

  5. This tactic fits nicely in accomplishing tasks at the appropriate level, it both frees one up for other activity and provides opportunity for those seeking other activity.
    A happy new year to all. Thank you Mike. Peace. jim

  6. LeadHership says:

    I saw your twitter recommending this article to someone, but it seemed too fitting to me, so I had to check it out! As one of the pastors at a big church, I want to model a life where I do what matters and REST instead of doing what doesn’t matter. Great post!

  7. Donna Partow says:

    Another brilliant idea. I am the WORST offender on doing stuff that really doesn’t need to be done…and certainly doesn’t need to be done by me! Think I’ll take you up on this excellent suggestion.

    BTW, this is the only blog I absolutely “have to” read :) It’s always that good! Here’s my New Year’s prayer for you

    “Father, I pray for Mike that even in the midst of a down economy, 2009 will be his best year yet! Give him wisdom and revelation to know which projects are needed in this critical hour. I believe, now more than ever, you will enable your children to be a shining light to people who are looking for answers. Let Mike be just like Joseph, who rose to the top of the culture when times were the most bleak. We believe you have GREAT things in store for those who love you and are called according to your purpose. I thank you for Mike – repay him for all he invests in your Kingdom and in the lives of others, thru this blog and all he does. Amen”

    Blessings
    Donna

  8. Donna,

    Wow! Thanks so much for the prayer!

    Mike

  9. Great post, Michael. My recent thoughts on what not-to-do have been more internal than external(http://www.john-gallagher.blogspot.com), but as I move forward in a new career, I must get better at this. I will work on this during Spring Break next week…or wait…maybe I should have "don't work on vacation" on my not-to-do list? ;o)

  10. Derek Robertson says:

    This is something we all can definitely apply to our lives. I know we all do things that is only taking us away from the real goals that we need to accomplish. My current employer needs to read this but he would tell me why that wouldn’t work. His loss.

  11. Love this!! "No" has become my favorite word in the last couple of years, but your thoughts here have brought increased clarity.

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  13. Kimmi says:

    Great list, Michael. I sometimes have to take a good hard look at the list, and search and stop. And yup, sure enough, I see I need to add the 'me' back on my list for my own healthy balance, which enables me to go forward and become more productive for others. The one activity I need to intentionally stop. Forgetting the 'me'. : )

  14. Rose says:

    These are great ideas, and I’m going to try to implement at home (just the dog & me = no delegating, though;-), but a lot of them don’t work very well in the current business environment when lots of people have been laid off and those who remain have to do chunks of responsibilities previously done by departed co-workers, just to keep the company afloat…. At work, how many things you can get away with delegating or saying “no” to depends very much on how far down you are on the totem pole, and what type of job you do !

  15. patriciazell says:

    I have one huge item on my "not-to-do" list–not to let any person define who I am. A number of years ago, I was receiving tremendous negative feedback from someone close to me and it was getting me down. When I continued to pray about it, God spoke to my heart with words that still ring today, "You are not who that person says you are, you are who I say you are– my beloved daughter." I was set free. And, as a beloved daughter of God, I can go to Him with everything I face, and I can ask Him for knowledge, understanding, and wisdom both for short-term planning and long-term planning.

  16. I wrote a book on this a couple of years back! Have a look at http://www.donthavetodo.com – thanks for so much helpful information Michael. Great stuff.

  17. In the first line of text, there are two links – Entourage and OmniOutliner, Both are linking to the same place (Entourage). Is it a mistake?

  18. @mschutterop says:

    Great reminder to not neglect the "not do" part of time and productivity management. We end up "in the thick of thin things" if we don't make hour by hour and day by day deliberate choices what we do and not do. This is a topic near and dear to my heart. See "What Happened to Relationships", "Are We To Busy for our Mission" and "Precious Time" (for something different) on http://www.mschutterop.com.


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I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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