The Thomas Nelson “Death Crawl”

This probably won’t be funny to anyone but the Thomas Nelson employees who attended our All Employee Meeting last week, but I thought I’d share it any way.

During my presentation, I played a clip from the movie, Facing the Giants. This is a great—albeit, low-budget—film about a football team in Georgia that just can’t seem to win any games.

The turning point in the film happens when the coach asks the team’s key player to do a “death crawl.” In this exercise, he has to crawl the length of the football field with another player on his back—blindfolded. The leader discovers that he can accomplish way more than he thinks he can. This becomes a sort of metaphor for what the team can do if they just try.

Well, our very own Greg Stielstra, Curt Harding, and Dave Schroeder decided that they would demonstrate a version of this: the marketing death crawl. All I can say is, “Guys, don’t quit your day jobs!”

By the way, the DVD of the movie started shipping yesterday. You can order it from a Christian retailer here or from Amazon.

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Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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Posted on 31 January 2007

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3 Comments so far

  1. Mike,

    That was hilarious! Not only did I love the marketing crawl, but I also loved the movie. And I just added your link to my blog because it’s so good :)

  2. Stacy,

    Thanks for the link! I just went to your site and noticed that it was at the top of your list. I am honored!

    Mike

  3. Hi Mike,

    I’m glad your honored…:) However, it’s only on the top because it’s the last one I added!

    But I’ll keep it there for ya :)


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I am the Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S.

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