Comments on: Selling: The Inside Job

By: Michael Hyatt

Michael Hyatt — Thu, 26 Apr 2007 23:30:49 +0000

With regard to selling against corporate policy, I’d have to know more information to comment. Policies can be changed. We just need a good reason. Thanks.

By: Anonymous

Anonymous — Thu, 26 Apr 2007 23:16:54 +0000

I understand selling to your boss and those around you, but how do you sell against corporate policy?

By: Linda Adams

Linda Adams — Sat, 21 Apr 2007 00:52:02 +0000

This should be required reading for every company. There are some very good points. But sometimes the internal communications problems can come from the attitudes of management, too. Many years ago, I worked in a pizza restaurant. The restaurant was always struggling just to make ends meet–they never quite got why. The management’s attitude towards employees was something like “We pay you. What else do you want?” They did not sell that the employees were important, by their actions. So, when the employee was at the cash register taking the order, they just punched in the info and that was it–no “would you like to try our special?” or “would you like some desert?” The restaurant’s “sale” to the employees was that they were unimportant, and it came back to haunt them again and again in the sales.

By: L.L. Barkat

L.L. Barkat — Fri, 20 Apr 2007 18:04:42 +0000

So, on a practical level, what might this mean for an author working with his/her publishing company? (Sure, I have my ideas, but I’m much more interested in yours.)

By: Colleen Coble

Colleen Coble — Fri, 20 Apr 2007 15:56:53 +0000

I’m hoping that works for us authors too, Mike! I try to sell myself to bookstores when I visit. But it sounds like maybe I need to think of some way to make myself and my books stand out of the crowd when I visit. I’ve been taking in chocolate but maybe I should do more.

You’ve drilled this message well into the fiction team. Their creativity when presenting books at sales conference is amazing. I loved it when they redid the little WestBow archer so he was Hawaiian style during the presentation of the Aloha series. LOL

This is the only blog I read every day. You always have something really timely and interesting to say!