Comments on: Changing the Publishing Model http://michaelhyatt.com/2007/05/changing-the-publishing-model.html CEO, Thomas Nelson Publishers Thu, 18 Mar 2010 02:49:45 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Michael Hyatt http://michaelhyatt.com/2007/05/changing-the-publishing-model.html/comment-page-1#comment-3727 Michael Hyatt Sun, 20 May 2007 01:20:12 +0000 http://michaelhyatt.com/?p=153#comment-3727 Mark, indeed I am. I look forward to meeting you. Mark, indeed I am. I look forward to meeting you.

]]> By: Mark Goodyear http://michaelhyatt.com/2007/05/changing-the-publishing-model.html/comment-page-1#comment-3728 Mark Goodyear Thu, 17 May 2007 19:54:14 +0000 http://michaelhyatt.com/?p=153#comment-3728 Mike, <i>you</i> wouldn't happen to be the person giving the speech at an upcoming tradeshow would you? I'm certainly looking forward to hearing you in person at BEA. And thanks for sharing the specific technology you all are using to help communicate better inside your organization. Mike, you wouldn’t happen to be the person giving the speech at an upcoming tradeshow would you? I’m certainly looking forward to hearing you in person at BEA.

And thanks for sharing the specific technology you all are using to help communicate better inside your organization.

]]> By: ColeWake http://michaelhyatt.com/2007/05/changing-the-publishing-model.html/comment-page-1#comment-3729 ColeWake Thu, 17 May 2007 18:54:59 +0000 http://michaelhyatt.com/?p=153#comment-3729 I admit that I was skeptical of your whole imprint plan. I thought it was counter to new economy brand theory. But the more I consider it the more I think it might work. You're not moving to a macro-brand (at least not to consumers) you are actually creating 700 new super-specific micro-brands a year. The book is the brand. It all makes sense now. Maybe we in publishing have been placing artificial relevance on imprints at the cost of branding the title. Maybe this whole thing isn’t so crazy after all. I admit that I was skeptical of your whole imprint plan. I thought it was counter to new economy brand theory. But the more I consider it the more I think it might work.

You’re not moving to a macro-brand (at least not to consumers) you are actually creating 700 new super-specific micro-brands a year. The book is the brand. It all makes sense now. Maybe we in publishing have been placing artificial relevance on imprints at the cost of branding the title. Maybe this whole thing isn’t so crazy after all.

]]> By: Michael Hyatt http://michaelhyatt.com/2007/05/changing-the-publishing-model.html/comment-page-1#comment-3730 Michael Hyatt Thu, 17 May 2007 12:46:10 +0000 http://michaelhyatt.com/?p=153#comment-3730 Jeff, The good news for us is that we are no longer a public company. We went private last summer, so that made it easier to share knowledge within the company. In terms of tools, we are just getting up and running with Sharepoint. We have also converted our intranet to a Wiki. We also do a monthly "Lunch & Learn" session where one department shares with attendees from other disciplines what they do and how they do it. There are other things, but these are the ones that come to mind. Thanks, Mike Jeff,

The good news for us is that we are no longer a public company. We went private last summer, so that made it easier to share knowledge within the company.

In terms of tools, we are just getting up and running with Sharepoint. We have also converted our intranet to a Wiki. We also do a monthly “Lunch & Learn” session where one department shares with attendees from other disciplines what they do and how they do it.

There are other things, but these are the ones that come to mind.

Thanks,

Mike

]]> By: Jeff http://michaelhyatt.com/2007/05/changing-the-publishing-model.html/comment-page-1#comment-3731 Jeff Thu, 17 May 2007 08:00:17 +0000 http://michaelhyatt.com/?p=153#comment-3731 Mike- I am intrigued by your item number 2 “Better internal collaboration”. I am the collaboration architect for a large financial services corporation. I was originally hired about a year ago to help them get a specific collaboration technology “under control”. The result a year later is that there is now an amazing focus on the benefits of “open collaboration” among all members of our organization. This presents certain curious implications when FTC rules come into play. I would be very curious to hear more about how you foster a climate of collaboration among your employees and how your help to educate them on how to communicate appropriately in this forum. Also, if you could speak to the tools or methodologies that TN uses, I would appreciate it. Thanks- Mike-
I am intrigued by your item number 2 “Better internal collaboration”. I am the collaboration architect for a large financial services corporation. I was originally hired about a year ago to help them get a specific collaboration technology “under control”. The result a year later is that there is now an amazing focus on the benefits of “open collaboration” among all members of our organization. This presents certain curious implications when FTC rules come into play. I would be very curious to hear more about how you foster a climate of collaboration among your employees and how your help to educate them on how to communicate appropriately in this forum. Also, if you could speak to the tools or methodologies that TN uses, I would appreciate it.

Thanks-

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