I’m just now getting interested in iTunes (it’s the backwash from being a new Apple-geek) so I can see the lure of song-centric marketing. But you know, in the old days when I’d buy an album, it was in the playing of it over and over again that I found new favorites. The Beatles’ Rubber Soul album comes to mind. I ended up loving every single song on that album. So I’m a little sad at the demise of entire album marketing.

I don’t know what the answer is, but your blog was very thought-provoking.

As a consumer, I probably have a different perspective. As much as I would love to help the Christian industry, whenever I need a book I can almost always get a better price from Amazon than I can Christian Book. I would also love to see the music industry come up with a better model. They have figured out that consumers like myself don’t want to buy a $20 CD for one good song (I can’t tell you how many CD’s are in my collection simply because the band only has one song worth listening to), but we also don’t like DRM much. I have been sitting out of the digital music industry as much as I can because I am disturbed by being limited in the devices that I can use my music on. I see the music industry being run by greedy old men who won’t let go of an old business model because they fear a loss of profits.

I think more CEO bloggers would be a good thing. I’ve enjoyed your blog and I’m grateful that you’ve been willing to share your thoughts and tips with us, and they’ve been a big help to me over the last couple of years. Thank you.

Grace, Rachel