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	<title>Comments on: Choosing Which Books to Publish</title>
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	<link>http://michaelhyatt.com/2008/04/choosing-which-books-to-publish.html</link>
	<description>CEO, Thomas Nelson Publishers</description>
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		<title>By: Michael Hyatt</title>
		<link>http://michaelhyatt.com/2008/04/choosing-which-books-to-publish.html/comment-page-1#comment-2286</link>
		<dc:creator>Michael Hyatt</dc:creator>
		<pubDate>Mon, 05 May 2008 04:54:45 +0000</pubDate>
		<guid isPermaLink="false">http://michaelhyatt.com/?p=71#comment-2286</guid>
		<description>Thad,

These are some amazing statistics. As I heard tonight from Andy Crouch at the ECPA conference in Dallas, there is a huge shift going on in our culture. People are increasingly dissatisfied with being merely consumers. They want to be creators. I think that huge spike in the number of books published is evidence of this.

Thanks,

Mike
</description>
		<content:encoded><![CDATA[<p>Thad,</p>
<p>These are some amazing statistics. As I heard tonight from Andy Crouch at the ECPA conference in Dallas, there is a huge shift going on in our culture. People are increasingly dissatisfied with being merely consumers. They want to be creators. I think that huge spike in the number of books published is evidence of this.</p>
<p>Thanks,</p>
<p>Mike</p>
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		<title>By: Thad McIlroy</title>
		<link>http://michaelhyatt.com/2008/04/choosing-which-books-to-publish.html/comment-page-1#comment-2287</link>
		<dc:creator>Thad McIlroy</dc:creator>
		<pubDate>Mon, 05 May 2008 04:45:40 +0000</pubDate>
		<guid isPermaLink="false">http://michaelhyatt.com/?p=71#comment-2287</guid>
		<description>I&#039;d like to draw your attention to some additional statistics on my Web site, in an article on the future of the book publishing industry (http://www.thefutureofpublishing.com/industries/the_future_of_book_publishing.html).

While the U.S. did publish nearly 300,000 new titles in 2006, there were 375,000 new titles published in English worldwide.

The June 2007 Harper&#039;s  magazine, referencing Nielsen BookScan, reported that nearly 1.5 million different titles were sold in the United States in 2006, although 78% of those titles sold fewer than 99 copies, while only 483 titles sold more than 100,000 copies.

Certainly, as you report in a separate entry, a few large publishers control a significant percentage of the U.S. publishing industry, but a 2005 report by the Book Industry Study Group (BISG) revealed that there are 62,815 active publishers in the United States, and that 46,860 of these publishers had revenues below $50,000 per year.

Meanwhile new &quot;vanity press&quot;-style publishers such as Lulu.com suggest that any title reduction from the large publishers may have little or no impact on allowing the reading public to encounter new and diverse voices: According to a company press release &quot;Lulu.com is the premier marketplace for new digital content on the Internet, with more than 100,000 recently published titles, and more than 2500 new titles added each week, created by people in 80 different countries.&quot;

Lulu does not charge authors to print their books, instead charging a commission on actual sales. A senior sales executive told a Toronto book publishing conference in March 2007 that the average title sold less than two copies, but because of the enormous number of titles sold, the company was profitable.

Like most publishing industries, book publishing is undergoing enormous change, some of that change still very subtle in its impact.
</description>
		<content:encoded><![CDATA[<p>I&#8217;d like to draw your attention to some additional statistics on my Web site, in an article on the future of the book publishing industry (<a href="http://www.thefutureofpublishing.com/industries/the_future_of_book_publishing.html" rel="nofollow">http://www.thefutureofpublishing.com/industries/the_future_of_book_publishing.html</a>).</p>
<p>While the U.S. did publish nearly 300,000 new titles in 2006, there were 375,000 new titles published in English worldwide.</p>
<p>The June 2007 Harper&#8217;s  magazine, referencing Nielsen BookScan, reported that nearly 1.5 million different titles were sold in the United States in 2006, although 78% of those titles sold fewer than 99 copies, while only 483 titles sold more than 100,000 copies.</p>
<p>Certainly, as you report in a separate entry, a few large publishers control a significant percentage of the U.S. publishing industry, but a 2005 report by the Book Industry Study Group (BISG) revealed that there are 62,815 active publishers in the United States, and that 46,860 of these publishers had revenues below $50,000 per year.</p>
<p>Meanwhile new &#8220;vanity press&#8221;-style publishers such as Lulu.com suggest that any title reduction from the large publishers may have little or no impact on allowing the reading public to encounter new and diverse voices: According to a company press release &#8220;Lulu.com is the premier marketplace for new digital content on the Internet, with more than 100,000 recently published titles, and more than 2500 new titles added each week, created by people in 80 different countries.&#8221;</p>
<p>Lulu does not charge authors to print their books, instead charging a commission on actual sales. A senior sales executive told a Toronto book publishing conference in March 2007 that the average title sold less than two copies, but because of the enormous number of titles sold, the company was profitable.</p>
<p>Like most publishing industries, book publishing is undergoing enormous change, some of that change still very subtle in its impact.</p>
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		<title>By: Kyle Watson</title>
		<link>http://michaelhyatt.com/2008/04/choosing-which-books-to-publish.html/comment-page-1#comment-2288</link>
		<dc:creator>Kyle Watson</dc:creator>
		<pubDate>Sat, 03 May 2008 02:07:45 +0000</pubDate>
		<guid isPermaLink="false">http://michaelhyatt.com/?p=71#comment-2288</guid>
		<description>
Mike is correct and fair to authors. I know because I have experience in the publishing industry and as a POD author. Imagine yourself in Mike&#039;s position for a moment. Now balance out every aspect of the company. I think you will find its not so easy. I know for a fact that many writers are jealous and angry. Why? They want to be well known and praised. If you don&#039;t believe it take a internet tour and read the hateful things written about authors. If they can&#039;t get the author on the poor writing craft of the book. They will turn to the subject matter and bash it. I got the same treatment from some people just for the success I had. Instead of getting upset with Mike. Do what I did. I had a known agency reject my latest book because of pressures from publishers. They thought it was a fresh idea. So I didn&#039;t get upset. I took the positive parts of the letter. Made some changes and got it published myself. Don&#039;t blame Mike and be humble. God may want to change your attitude before making you a known author.


</description>
		<content:encoded><![CDATA[<p>Mike is correct and fair to authors. I know because I have experience in the publishing industry and as a POD author. Imagine yourself in Mike&#8217;s position for a moment. Now balance out every aspect of the company. I think you will find its not so easy. I know for a fact that many writers are jealous and angry. Why? They want to be well known and praised. If you don&#8217;t believe it take a internet tour and read the hateful things written about authors. If they can&#8217;t get the author on the poor writing craft of the book. They will turn to the subject matter and bash it. I got the same treatment from some people just for the success I had. Instead of getting upset with Mike. Do what I did. I had a known agency reject my latest book because of pressures from publishers. They thought it was a fresh idea. So I didn&#8217;t get upset. I took the positive parts of the letter. Made some changes and got it published myself. Don&#8217;t blame Mike and be humble. God may want to change your attitude before making you a known author.</p>
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		<title>By: Michael Hyatt</title>
		<link>http://michaelhyatt.com/2008/04/choosing-which-books-to-publish.html/comment-page-1#comment-2289</link>
		<dc:creator>Michael Hyatt</dc:creator>
		<pubDate>Thu, 01 May 2008 05:34:03 +0000</pubDate>
		<guid isPermaLink="false">http://michaelhyatt.com/?p=71#comment-2289</guid>
		<description>Guy,

Mainly because I don&#039;t like wearing my faith on my sleeve. Jesus made a point of rebuking those who do their “acts of righteousness before men, to be seen by them” (Mt. 6:1). Certainly, we have spent much time in prayer alone and together. But we have tried to follow Jesus’ admonition, “when you pray, go into your room, close the door and pray to your Father, who is unseen. Then your Father, who sees what is done in secret, will reward you” (Mt. 6:6).

Thanks,

Mike
</description>
		<content:encoded><![CDATA[<p>Guy,</p>
<p>Mainly because I don&#8217;t like wearing my faith on my sleeve. Jesus made a point of rebuking those who do their “acts of righteousness before men, to be seen by them” (Mt. 6:1). Certainly, we have spent much time in prayer alone and together. But we have tried to follow Jesus’ admonition, “when you pray, go into your room, close the door and pray to your Father, who is unseen. Then your Father, who sees what is done in secret, will reward you” (Mt. 6:6).</p>
<p>Thanks,</p>
<p>Mike</p>
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		<title>By: Guy Stewart</title>
		<link>http://michaelhyatt.com/2008/04/choosing-which-books-to-publish.html/comment-page-1#comment-2290</link>
		<dc:creator>Guy Stewart</dc:creator>
		<pubDate>Thu, 01 May 2008 03:34:29 +0000</pubDate>
		<guid isPermaLink="false">http://michaelhyatt.com/?p=71#comment-2290</guid>
		<description>While I understand the business decision, I was disappointed that you never mentioned prayer, fasting, seeking God&#039;s will -- or any of the other precedents of wise business. Reading what you wrote -- while it&#039;s certainly sensible from a strict business standpoint -- doesn&#039;t particularly distinguish Thomas Nelson from any of the other publishing companies that are pursuing similar plans. I was just wondering why, given Thomas Nelson&#039;s catalogue, you chose not to mention the spiritual aspects of the change? This would seem especially important when many who are NOT Christians might read this.
</description>
		<content:encoded><![CDATA[<p>While I understand the business decision, I was disappointed that you never mentioned prayer, fasting, seeking God&#8217;s will &#8212; or any of the other precedents of wise business. Reading what you wrote &#8212; while it&#8217;s certainly sensible from a strict business standpoint &#8212; doesn&#8217;t particularly distinguish Thomas Nelson from any of the other publishing companies that are pursuing similar plans. I was just wondering why, given Thomas Nelson&#8217;s catalogue, you chose not to mention the spiritual aspects of the change? This would seem especially important when many who are NOT Christians might read this.</p>
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		<title>By: Nocat</title>
		<link>http://michaelhyatt.com/2008/04/choosing-which-books-to-publish.html/comment-page-1#comment-2291</link>
		<dc:creator>Nocat</dc:creator>
		<pubDate>Wed, 30 Apr 2008 17:22:12 +0000</pubDate>
		<guid isPermaLink="false">http://michaelhyatt.com/?p=71#comment-2291</guid>
		<description>For those that want their voice heard another option is self-publishing, nothing against your publishing house but as you say, you can&#039;t publish everything. With that said, your readers would be interested in  knowing that &lt;a href=&quot;http://blog.brioprint.com/&quot; rel=&quot;nofollow&quot;&gt;Brioprint&lt;/a&gt;  a commercial book publisher that goes the extra distance with authors.They help new and existing authors sell more books and reach new readers. In doing so, they have a new team that can better assist small publishers and self publishers reach their goals and sell more books. would be worth checking out , the  information is good.
</description>
		<content:encoded><![CDATA[<p>For those that want their voice heard another option is self-publishing, nothing against your publishing house but as you say, you can&#8217;t publish everything. With that said, your readers would be interested in  knowing that <a href="http://blog.brioprint.com/" rel="nofollow">Brioprint</a>  a commercial book publisher that goes the extra distance with authors.They help new and existing authors sell more books and reach new readers. In doing so, they have a new team that can better assist small publishers and self publishers reach their goals and sell more books. would be worth checking out , the  information is good.</p>
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		<title>By: Janet</title>
		<link>http://michaelhyatt.com/2008/04/choosing-which-books-to-publish.html/comment-page-1#comment-2292</link>
		<dc:creator>Janet</dc:creator>
		<pubDate>Wed, 30 Apr 2008 17:11:35 +0000</pubDate>
		<guid isPermaLink="false">http://michaelhyatt.com/?p=71#comment-2292</guid>
		<description>As an unpublished, aspiring author, I think this is great.  And I hope every large publisher out there follows your example.
There are too many books being published that are claptrap.  They deaden the ear and cheapen the taste of the people who read them so they can&#039;t recognize quality when they see it.  There are some really great authors who are not getting the sales and recognition they deserve because the publishers are too busy cranking out the claptrap.

By all means, raise the bar.  If it pushes it over my head, oh well.  I don&#039;t want to languish at the bottom of the D pile anyway.  If I&#039;m capable of jumping that bar, then I will have a better chance of building a lasting career.

Go for it.
</description>
		<content:encoded><![CDATA[<p>As an unpublished, aspiring author, I think this is great.  And I hope every large publisher out there follows your example.<br />
There are too many books being published that are claptrap.  They deaden the ear and cheapen the taste of the people who read them so they can&#8217;t recognize quality when they see it.  There are some really great authors who are not getting the sales and recognition they deserve because the publishers are too busy cranking out the claptrap.</p>
<p>By all means, raise the bar.  If it pushes it over my head, oh well.  I don&#8217;t want to languish at the bottom of the D pile anyway.  If I&#8217;m capable of jumping that bar, then I will have a better chance of building a lasting career.</p>
<p>Go for it.</p>
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		<title>By: Tiffany Stuart</title>
		<link>http://michaelhyatt.com/2008/04/choosing-which-books-to-publish.html/comment-page-1#comment-2293</link>
		<dc:creator>Tiffany Stuart</dc:creator>
		<pubDate>Wed, 30 Apr 2008 16:42:41 +0000</pubDate>
		<guid isPermaLink="false">http://michaelhyatt.com/?p=71#comment-2293</guid>
		<description>I continue to glean from your blog. Thanks for allowing us to take a look into the art of publishing.

I&#039;m banking on the B.
</description>
		<content:encoded><![CDATA[<p>I continue to glean from your blog. Thanks for allowing us to take a look into the art of publishing.</p>
<p>I&#8217;m banking on the B.</p>
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		<title>By: Christina Berry</title>
		<link>http://michaelhyatt.com/2008/04/choosing-which-books-to-publish.html/comment-page-1#comment-2294</link>
		<dc:creator>Christina Berry</dc:creator>
		<pubDate>Wed, 30 Apr 2008 09:01:31 +0000</pubDate>
		<guid isPermaLink="false">http://michaelhyatt.com/?p=71#comment-2294</guid>
		<description>Thanks for convicting me about a certain thought pattern that had crept into my mind.

You said, &quot;Instead of taking responsibility for their own failure, they blame it on publishers whom they believe are more focused on money rather than their &#039;work of creative genius.&#039;&quot;

Recently I was rejected by a house which is moving toward the Amish trend. I subconsiously made excuses that if they had been focusing more of their list toward my genre, I might have been accepted. The truth is, no matter how torn they said they were, my manuscript still missed the special something that would make them fight tooth and nail to publish it despite their stated direction.

</description>
		<content:encoded><![CDATA[<p>Thanks for convicting me about a certain thought pattern that had crept into my mind.</p>
<p>You said, &#8220;Instead of taking responsibility for their own failure, they blame it on publishers whom they believe are more focused on money rather than their &#8216;work of creative genius.&#8217;&#8221;</p>
<p>Recently I was rejected by a house which is moving toward the Amish trend. I subconsiously made excuses that if they had been focusing more of their list toward my genre, I might have been accepted. The truth is, no matter how torn they said they were, my manuscript still missed the special something that would make them fight tooth and nail to publish it despite their stated direction.</p>
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		<title>By: RadX</title>
		<link>http://michaelhyatt.com/2008/04/choosing-which-books-to-publish.html/comment-page-1#comment-2295</link>
		<dc:creator>RadX</dc:creator>
		<pubDate>Wed, 30 Apr 2008 05:06:16 +0000</pubDate>
		<guid isPermaLink="false">http://michaelhyatt.com/?p=71#comment-2295</guid>
		<description>Personally, when buying Christian books, I always check the author first. That way I have an idea of what he already believes in. Then I can take the content of the book in its proper context. If I don&#039;t know the author, then I check the publisher. If the publisher is Nelson, I have confidence in the book, just like Ron Blue&#039;s Storm Shelter, that I bought recently at a second-hand book store.
</description>
		<content:encoded><![CDATA[<p>Personally, when buying Christian books, I always check the author first. That way I have an idea of what he already believes in. Then I can take the content of the book in its proper context. If I don&#8217;t know the author, then I check the publisher. If the publisher is Nelson, I have confidence in the book, just like Ron Blue&#8217;s Storm Shelter, that I bought recently at a second-hand book store.</p>
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