Facebook is the #2 method people use when sharing online content. Email is still #1. Consequently, it's impossible to ignore this important outpost in your web presence.

I'd suggest creating a Facebook Fan Page for your author brand or your book brand as a way to create YOUR community in the Facebook environment, then design your messaging and tactics to drive traffic back to your website.

Tell your kids that the fastest growing demographic on Facebook is the 40+ crowd, so they better get used to it. :-)
My recent post Who’s in an Author’s Community?

Apparently he has a new book coming out called Linchpin that takes the Tribes concept a few steps further.
Nice post!
My recent post Are you “insanely passionate” about real estate?

Simon Haynes (http://www.spacejock.com.au/) has several blogs with identical posts on several platforms in order to be accessible to everyone, but his main website offers articles on how to write and the business of writing, and, being a programmer by day, custom built a useful writing program called YWriter and some other software that he offers as a free download. He's based in Australia and gives away several copies of his books every month, which helped create a high enough demand in the UK that the books have been picked up there, and now Powell's carries them in the US.

Mercedes Lackey (http://mercedeslackey.com) customizes dolls to resemble characters from her books, and designs jewelry that her characters wear. These are sometimes auctioned off for her favorite charity, and are always great eye candy. She's also got a great FAQ, recipes, and short stories.

I discovered Michael A Stackpole (http://stormwolf.com) through is podcast on writing (The Secrets). His site offers much the same as every other writer with a full website (bio, where to buy, FAQ, etc), but his The Secrets podcast is the reason that I ended up buying the first two books in his The Age of Discovery series (the third wasn't out yet).

None of the above have pretty websites. None have active blogs on the websites that I've listed (though Haynes does have an active blog elsewhere), but they all have something unique to offer that I go back to time and again and am able to tell other writers and readers about that they can find easily from the navigation menu.

Jenny B Jones's blog is fantastic for interaction and never fails to crack me up. Brandilyn Collin's blog has a wealth of information and publishing news. I honestly believe that if you can do any one thing really, really well, anything else is just a bonus. But believe me, blogging and social networking aren't the only way to succeed online.
My recent post Win Thicker Than Blood

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