Switching Email Subscription Services

Recently, I switched my blog’s email subscription service from Feedburner to FeedBlitz. Why? Because I listened to the feedback from my readers.

two men fighting over an envelope

Feedburner is owned by Google and it’s free. It provides a simple way for bloggers to offer both RSS and email subscriptions to their readers. It’s free, but it is a one-size-fits-all approach. You don’t have much control over the formatting, especially for email subscribers.For example, you can’t do much to customize the graphics other than insert a picture. You can’t modify the subject line, so that it includes the article title. As a result, every email I sent to my subscribers looked like this, with the exact same subject line:

Feedburner emails in my inbox

Kind of redundant, huh? It makes it very difficult for my readers to scan their emails and see which one contained the post they wanted.

FeedBlitz is an alternative to Feedburner. It isn’t free, but it offers significantly more options for customizing your messages. You can also modify the subject line, so that it includes the specific article inside the newsletter. It looks like this:

FeedBlitz emails in my inbox

This only scratches the surface. You can customize almost every aspect of your feed and your email newsletter. If you are a blogger, it is worth evaluating FeedBlitz. The company even offers a 30-day free trial. I also found the tech support to be fabulous.

Question: What service are you using for your email newsletters and why?
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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Posted on 06 June 2009

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15 Comments so far

  1. Cheryl says:

    Michael,
    One of the issues I've found with subscribing to other people's blogs with Feedblitz is how difficult it is to unsubscribe. In my experience, it wanted me to have my own feedblitz account as a reader and then I could manage all blogs I was subscribed to. That's a lot of hoops to jump through.

    The other alternative seemed to indicate that if I unsubscribed that way, I'd have a hard time should I want to resubscribe to that blog again later.

    Though it does have limitations, Feedburner just seems more user friendly for the reader to me, but maybe my experience was not typical, I don't know.

    • Phil Hollows says:

      Hi Cheryl:

      It's easy to unsubscribe using the links. You do not have to log in or register to unsubscribre, just ckick the link on the email and confirm on the page that appears. No need to register or log in – just two clicks. It is harder to resubscribe, because to minimize spam we require resubscribing to be done in yoru account, whcih means you do have to log in. We warn you about that as you unsubscribe simply so you can make a fully informed decision.

      Phil Hollows
      Founder
      FeedBlitz.

    • I was about to answer and saw Phil's response. I could never get a lick of tech support from Feedburner (owned by Google), but as you can see here, Phil is Johnny-on-the-spot. He provides fantastic tech support!

  2. fmckinnon says:

    using feedblitz here as well

  3. patriciazell says:

    Thanks for all the technology posts. I'm working to be up to speed in "everything," so I'm learning from you and others. Pray for me as I get things set up.

  4. Gina says:

    I'm using the free version of feedblitz, but I"m not too familiar with all of it's features. I can't even figure out how to get my email one line summary to change to including more of the post in the email. Wondering if there's tech support for the free version I'm using…

  5. It all depends on your target audience. I am sticking with the really generic stuff right now – and doing my best to learn to use it – because the people I want to connect with are there – or just getting there.

    The new and cool gadgets and technology cater to those in the know – who want to get themselves out there – and it's a bit of an ego boost to fly Mach 2 with your hair on fire on the leading edge. Been there for years, taught many how to get there too – when it was still new. Now I know, those that are still trying to find their wings, do it simple and free. So that's where I'm going to make my mark. It's what I say, not how I do it.

    You are currently leading leaders. Who they are planning to lead is where they need to be in the technological world.

    Are you a leader in the new techno gadgets and web tools, or do you want to put shoes on children?

  6. Arif Vakil says:

    I have been a heavy user of email subscription services for many years. My favourite till date had been Zookoda. I mourned the day they freezed their services. Since then I have felt like an abandoned child. In the recent past used Mail Chimp, currently using OEM Pro, but am not happy with either of them. Not sure if Feedblitz will deliver the same output and user experience as Zookoda. May give it a shot, let's see.

    • Phil Hollows says:

      Please do give us a shot – 30 day free trial and a great deal of flexibility. We just introduced a new WorPress plugin and more publisher tools are on the way.

      Phil

  7. Ann Kingman says:

    Thanks for the insight, Michael. We struggle with the Feedburner subject-line issue as well. We have been changing the subject line manually each time we put up a new post, but today, for instance, I forgot, making it even more confusing for our readers.

    So I am considering Feedblitz, but I would like to know what the changeover process was like. Were you able to automatically switch your Feedburner subscribers over to Feedblitz, or did they have to re-subscribe? I guess that is my biggest concern — I don't want to lose subscribers because of the changeover. Thanks for any input.

    • The change-over process was surprisingly simple. I export my email subs from Feedburner. They I imported the fle into FeedBlitz. We sent them a message telling them of the conversion, so they wouldn’t be surprised. FeedBlitz handled all that for me with a couple of clicks. It was painless.

  8. Jim says:

    i'll have to give this some consideration.

  9. I agree the the support is good at Feedblitz. You get a real person to talk to/write to where as with Feedburner you get the faceless Google support which can be maddening.


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