Comments on: The Importance of Building Your Platform http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html CEO, Thomas Nelson Publishers Fri, 19 Mar 2010 22:27:06 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: barbl http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html/comment-page-1#comment-43773 barbl Tue, 12 Jan 2010 17:03:28 +0000 http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html#comment-43773 I believe an independent hit would be the equivalent to new hits, in other words new people visiting your site instead of your usual followers. I believe an independent hit would be the equivalent to new hits, in other words new people visiting your site instead of your usual followers.

]]> By: barbl http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html/comment-page-1#comment-43769 barbl Tue, 12 Jan 2010 16:55:11 +0000 http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html#comment-43769 Thanks for the blog posts on this topic. You gave me a little push in the right direction. You see, I'd started a blog sharing all my research on the topic of my book and I have a growing following but I had neglected to also work on a blog for the genre of my book and that's middle grade children. After reading your posts I realized I needed to work on that area and so I've got that going now too. Thanks for helping me see my oversight! Thanks for the blog posts on this topic. You gave me a little push in the right direction. You see, I'd started a blog sharing all my research on the topic of my book and I have a growing following but I had neglected to also work on a blog for the genre of my book and that's middle grade children. After reading your posts I realized I needed to work on that area and so I've got that going now too. Thanks for helping me see my oversight!

]]> By: So You Can’t Seem to Land an Agent—Now What? http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html/comment-page-1#comment-43158 So You Can’t Seem to Land an Agent—Now What? Wed, 06 Jan 2010 15:17:25 +0000 http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html#comment-43158 [...] Build your platform. By platform, I mean an audience—people who want to hear what you have to say. I can’t overemphasize how important this is. Getting your book into print will require a big investment on the part of your agent and publisher. Both will be looking for ways to insure their success and minimize their risk. If they know that you have already built an audience, they are much more likely to take you on. The good news is that it’s never been cheaper to build a platform. That’s not to say it’s easy. It’s not. But with blogs and other forms of social media, you can begin building a tribe of followers. Frankly, this is often as important as the book itself. You might want to start by reading two of my posts: How Can You Get Published If You Don’t Have a Platform? and The Importance of Building Your Platform. [...] [...] Build your platform. By platform, I mean an audience—people who want to hear what you have to say. I can’t overemphasize how important this is. Getting your book into print will require a big investment on the part of your agent and publisher. Both will be looking for ways to insure their success and minimize their risk. If they know that you have already built an audience, they are much more likely to take you on. The good news is that it’s never been cheaper to build a platform. That’s not to say it’s easy. It’s not. But with blogs and other forms of social media, you can begin building a tribe of followers. Frankly, this is often as important as the book itself. You might want to start by reading two of my posts: How Can You Get Published If You Don’t Have a Platform? and The Importance of Building Your Platform. [...]

]]> By: @BenjaminNeeley http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html/comment-page-1#comment-41155 @BenjaminNeeley Thu, 03 Dec 2009 16:37:25 +0000 http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html#comment-41155 I googled, "how to build a platform," and only found carpentry instructions. This post was very helpful considering I have been wasting time building a deck. Live and learn. :) I googled, "how to build a platform," and only found carpentry instructions. This post was very helpful considering I have been wasting time building a deck. Live and learn. :)

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]]> By: Kevin Otter Scott http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html/comment-page-1#comment-30832 Kevin Otter Scott Sun, 19 Jul 2009 20:00:46 +0000 http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html#comment-30832 I'm really questioning the effectiveness of Twitter for marketing. Yes, you can get 1,000 followers but do they read your tweets? If they do, will they act on your request = ultimately buy your book. I have 250+ followers (roughly half are good targets, the other half found me) and last week I had only three direct responses to about a dozen specific questions. Twitter is a venue for people to talk, not listen. I hope I'm wrong but that's my experience so far. I'm really questioning the effectiveness of Twitter for marketing. Yes, you can get 1,000 followers but do they read your tweets? If they do, will they act on your request = ultimately buy your book. I have 250+ followers (roughly half are good targets, the other half found me) and last week I had only three direct responses to about a dozen specific questions. Twitter is a venue for people to talk, not listen. I hope I'm wrong but that's my experience so far.

]]> By: sarah mae http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html/comment-page-1#comment-30314 sarah mae Sat, 18 Jul 2009 01:01:40 +0000 http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html#comment-30314 Well, I have the platform...now I just need an agent... Oh, and well, a written book, not just the one in my head! @sarahmaeblogs Well, I have the platform…now I just need an agent…

Oh, and well, a written book, not just the one in my head!

@sarahmaeblogs

]]> By: Nicole Wick http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html/comment-page-1#comment-30311 Nicole Wick Sat, 18 Jul 2009 00:53:05 +0000 http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html#comment-30311 Michael, This is a fantastic article. Thank you for putting such succinct, useful content on your blog. As for my platform, I am an avid user of twitter (I think we've exchanged a tweet or two) and facebook. In addition to social media I am also a blogger. Several times per week I post my original content and try to keep it as fresh as possible. I have also made an effort to expand my platform by including book reviews that include an author interview. I only select books I'm interested in reading from authors whose audience I believe would enjoy my work. These author features then draw new readers from that author's platform to my site. Finally, I also blog for two other sites in order to attract readers and build a tribe. The two blogs that I blog for (twice per week) are very, very well known and highly trafficked. Their readers have the shared passion that Seth writes about and are perfect fits for my growing platform. If anyone is interested in what blogs I'm referring to you can tweet me. Hope that helps someone! @nicolewick Michael, This is a fantastic article. Thank you for putting such succinct, useful content on your blog.

As for my platform, I am an avid user of twitter (I think we've exchanged a tweet or two) and facebook. In addition to social media I am also a blogger. Several times per week I post my original content and try to keep it as fresh as possible. I have also made an effort to expand my platform by including book reviews that include an author interview. I only select books I'm interested in reading from authors whose audience I believe would enjoy my work. These author features then draw new readers from that author's platform to my site.

Finally, I also blog for two other sites in order to attract readers and build a tribe. The two blogs that I blog for (twice per week) are very, very well known and highly trafficked. Their readers have the shared passion that Seth writes about and are perfect fits for my growing platform. If anyone is interested in what blogs I'm referring to you can tweet me.

Hope that helps someone!
@nicolewick

]]> By: Christopher Ryan http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html/comment-page-1#comment-30092 Christopher Ryan Fri, 17 Jul 2009 01:12:15 +0000 http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html#comment-30092 Michael: Thanks for putting out this content. I know how time consuming it is and please know it is appreciated. I agree with you that this is great advice for someone who wants to get their story out. I'm wondering what your point of view is on how publishers can use social media to help the process of selling books and supporting writers. You write, "Publishers are not in business to make you famous. They have a lot on their plate, too. " But much of the effort that comes out of publishing on the marketing side is interruption based marketing. Huge amounts of time and energy are spent with traditional advertising, building silo like web sites, and pitching for placements. Yes authors have to write remarkable content. That is a given. But the social media side is something that you are expecting artists and authors to build in their spare time in addition to their art. Do you envision a time when you would expect that editors and marketers (from ceo down the line) also start tribe building to meet authors halfway? Do you think that there will be a time when editors and marketers who deal with a particular genre or writer would start tribe building in their spare time - in support of books that are published? Thanks for your time and efforts! @chrismingryan Michael:

Thanks for putting out this content. I know how time consuming it is and please know it is appreciated.

I agree with you that this is great advice for someone who wants to get their story out.

I'm wondering what your point of view is on how publishers can use social media to help the process of selling books and supporting writers.

You write, "Publishers are not in business to make you famous. They have a lot on their plate, too. "

But much of the effort that comes out of publishing on the marketing side is interruption based marketing. Huge amounts of time and energy are spent with traditional advertising, building silo like web sites, and pitching for placements.

Yes authors have to write remarkable content. That is a given. But the social media side is something that you are expecting artists and authors to build in their spare time in addition to their art.

Do you envision a time when you would expect that editors and marketers (from ceo down the line) also start tribe building to meet authors halfway?

Do you think that there will be a time when editors and marketers who deal with a particular genre or writer would start tribe building in their spare time – in support of books that are published?

Thanks for your time and efforts!

@chrismingryan

]]> By: juliepb http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html/comment-page-1#comment-30057 juliepb Thu, 16 Jul 2009 20:39:53 +0000 http://michaelhyatt.com/2009/07/the-importance-of-building-your-platform.html#comment-30057 Tribe building: I'm on that like paint on a house. I read Tribes after completing a recent proposal and I laughed and jotted down "!!'s" in margin after margin, page after page. For those of us as writers who were tribal driven with a strong bent toward social media activism before either became popular culture catchphrases your insights only underscore the rightness of our peculiar bent. Thanks! Julie Barnhill Tribe building: I'm on that like paint on a house. I read Tribes after completing a recent proposal and I laughed and jotted down "!!'s" in margin after margin, page after page. For those of us as writers who were tribal driven with a strong bent toward social media activism before either became popular culture catchphrases your insights only underscore the rightness of our peculiar bent. Thanks!

Julie Barnhill

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