Comments on: The Importance of Listening to Consumers http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html CEO, Thomas Nelson Publishers Fri, 12 Mar 2010 23:45:32 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: richardhanrahan http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html/comment-page-1#comment-33479 richardhanrahan Thu, 30 Jul 2009 16:55:06 +0000 http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html#comment-33479 oops - just read Ehren's comment as well - obviously I concur!! oops – just read Ehren's comment as well – obviously I concur!!

]]> By: richardhanrahan http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html/comment-page-1#comment-33478 richardhanrahan Thu, 30 Jul 2009 16:53:28 +0000 http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html#comment-33478 I agree with some of the comments on bias and would from a professional perspective question the statistical significance of the survey. That said - I like the design and think it looks good and stands out when all the TN books are next to one another. Not sure how it would look on a crowded bookshelf. However all that said top marks for asking the question in the first place and for engaging with the consumer at all...just be wary of skewing results on important issues in the future by only engaging with a particular demographic or customer segment. I agree with some of the comments on bias and would from a professional perspective question the statistical significance of the survey. That said – I like the design and think it looks good and stands out when all the TN books are next to one another. Not sure how it would look on a crowded bookshelf. However all that said top marks for asking the question in the first place and for engaging with the consumer at all…just be wary of skewing results on important issues in the future by only engaging with a particular demographic or customer segment.

]]> By: totai http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html/comment-page-1#comment-33475 totai Thu, 30 Jul 2009 15:57:52 +0000 http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html#comment-33475 Actually Nathan, with 8 out of 10 households in the U.S. connected to the internet (comScore), demographically speaking there is very little difference. :) Actually Nathan, with 8 out of 10 households in the U.S. connected to the internet (comScore), demographically speaking there is very little difference. :)

]]> By: Michael Hyatt http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html/comment-page-1#comment-33466 Michael Hyatt Thu, 30 Jul 2009 10:42:05 +0000 http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html#comment-33466 Stay tuned ... Stay tuned …

]]> By: Michael Hyatt http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html/comment-page-1#comment-33465 Michael Hyatt Thu, 30 Jul 2009 10:41:35 +0000 http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html#comment-33465 We're actually considering this. O'Reilly Books has a similar program called Rough Cuts that is intriguing. They solicit reader feedback at the development stage. We're actually considering this. O'Reilly Books has a similar program called Rough Cuts that is intriguing. They solicit reader feedback at the development stage.

]]> By: Michael Hyatt http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html/comment-page-1#comment-33464 Michael Hyatt Thu, 30 Jul 2009 10:40:18 +0000 http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html#comment-33464 You might be right. However, about half of the those voting came from the Thomas Nelson web site (i.e., readers). With regard to my blog, there are definitely industry people who read, but they are a small percentage of the total. Regardless, my perspective is that some research done now is better than comprehensive, totally scientific research later. In fact, this quest for total accuracy is what keeps a lot of companies from ever getting started. Thanks for your input. You might be right. However, about half of the those voting came from the Thomas Nelson web site (i.e., readers). With regard to my blog, there are definitely industry people who read, but they are a small percentage of the total. Regardless, my perspective is that some research done now is better than comprehensive, totally scientific research later. In fact, this quest for total accuracy is what keeps a lot of companies from ever getting started.

Thanks for your input.

]]> By: Michael Hyatt http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html/comment-page-1#comment-33463 Michael Hyatt Thu, 30 Jul 2009 10:37:44 +0000 http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html#comment-33463 You might be right, although from my experience, no one at the time cared or wanted to know what readers thought. As publishers, we would tell them what to think. ;-) You might be right, although from my experience, no one at the time cared or wanted to know what readers thought. As publishers, we would tell them what to think. ;-)

]]> By: Michael Hyatt http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html/comment-page-1#comment-33462 Michael Hyatt Thu, 30 Jul 2009 10:36:28 +0000 http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html#comment-33462 Yes, if I were to do it over again, I would have done that. It is a great suggestion. Yes, if I were to do it over again, I would have done that. It is a great suggestion.

]]> By: Michael Hyatt http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html/comment-page-1#comment-33461 Michael Hyatt Thu, 30 Jul 2009 10:33:56 +0000 http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html#comment-33461 We currently have about 1,500 of our bestselling titles available on the Kindle. We make all of our new books available on the Kindle. We currently have about 1,500 of our bestselling titles available on the Kindle. We make all of our new books available on the Kindle.

]]> By: Michael Hyatt http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html/comment-page-1#comment-33460 Michael Hyatt Thu, 30 Jul 2009 10:32:20 +0000 http://michaelhyatt.com/2009/07/the-importance-of-listening-to-consumers.html#comment-33460 Thanks, Daniel. We heard this consistently in the comments. Thanks, Daniel. We heard this consistently in the comments.

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