The Third Ingredient of a Successful Blog

This is a guest post by John Saddington (aka “Human3rror”). He is the Creative Web Director of North Point Ministries and the owner of Milk Engine, the Web design firm that built my blog. He is also the founder or partner in a number of successful startups, including ChurchCrunch. If you want to guest post on this blog, check out the guidelines here.

A successful blog is more than just design. But you knew that already, right? As someone who’s not only been blogging since 2001 but who’s also been designing/developing blogs for nearly just as long, it’s been fascinating to observe how unbalanced blogging strategies can be when it comes to being successful.

Standard Theme Screenshot

For example, many blogs bank on their custom design, look-and-feel, and try to capture an audience by how “pretty” their blog is. You know as well as I that this is only sustainable to a point. Any design, as good as it might be, gets old. A fresh coat of paint might do the trick, but most people can’t afford a redesign every three months or so.

As a result, many blogs will tell you (or scream at you) “Content is King!” and they are right—to a point. Good content, from my perspective, might be “good” on it’s own merit, but it doesn’t do any good without people reading it. I think most people believe they publish good content; the difference is the amount of people (site visitors and page views specifically), that actually get there.

So what’s it going to take?

The easiest answer is, “All of the above.” But there’s one factor that many people don’t consider nearly as much as they should. This is what I call the third ingredient of a successful blog: Good quality code. Solid code paves the way for strategic site architecture, load speed optimization (which is a factor is search rankings), search engine optimization (SEO), and a good end-user experience.

That’s one of the reasons I developed the Standard Theme, an amazing blogging theme for users of self-hosted WordPress installations. Essentially I was tired of having to design on top of blog existing blog themes that weren’t polished or by people who didn’t care about how the actual blog ran in the “backend” (or underneath the hood).

But what I’ve learned is that some of the most successful blogs out there not only have great content and a decent (doesn’t have to be crazy-awesome or pricey) design, they are also crafted well in terms of their code. They also:

  • Are SEO-optimized (so people can more easily find you)
  • Take into account load-speed
  • Are cross-browser compatible
  • Use valid technical standards (e.g., XHTML/CSS, PHP, advanced asynchronous analytics, etc.)
  • Employ best practices for making it easy to virally share the content (check out our demo with a neat persistent twitter and facebook sharing option)

These are only a few of the things that we’ve meticulously included in the theme. You’ll want to check out all the options and features right on the Standard Theme homepage.

Note: I will give away 10 copies of this theme—a $49 value—to ten people who comment below. All you have to do is tell me why you want this theme. I will make a decision on Monday, March 15th.

Finally, while you might think the design of the Standard Theme unimpressive, there’s a strategy involved with that: Here’s what I’ve learned from helping many new bloggers launch their blogs: Spending too much time on design is not smart for the “new” blogger. Why? Because in my experience they’ll want to change it after a few months or so. We did that here with Michael’s blog. As he began using WordPress (having switched from TypePad), he learned what his readers wanted and desired. Based on that, we adjusted the strategy and changed the design.

As a result, “new” bloggers need to be concentrating primarily on developing good content, getting it out there to the public (social media sharing), and developing their particular niche and/or culture. The design can always be changed later. Fortunately, Standard Theme makes that a snap.

Regardless, you want to start with something solid and flexible. That’s exactly why I developed Standard Theme. It provides a great foundation that you will not outgrow.

Question: What limitations or frustrations have you experienced with your current theme?
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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Posted on 12 March 2010

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266 Comments so far

  1. I just am sick of my theme. I am ready to change it but I want to make sure I am improving it with the change. And not just changing to change.

    I'd love to try John's Standard Theme.

  2. thesachsgirl says:

    For me it's finding that theme that just says it's mine. Something that speaks to who I am and what my blog is about. I so want to make a change, but haven't found just what's right, and don't want to make a change, just to change it again, kwim?
    My recent post Early?

  3. @shawnlandis says:

    I’m am a designer and I’ve been wanting to pick up the Standard theme since it launched so I can play with customizing it in different ways. But, I haven’t had a NEED to spend the money (read: no place to use it live). My wife wants to overhaul her blog though, maybe I’ll make hers the test subject. Would love a free copy! :D

  4. @samgamgee says:

    you're a smart man mr. saddington and if you've leveraged your talents for "something solid and flexible" then i'm betting the Standard Theme would be the best place for us to start. i'm redesigning our outpost's website and migrating to wordpress from blogger. and i'm sure that the standard theme will provide a great foundation that will grow with us. so a free theme would be cool.

  5. Kamrie Reed says:

    I am on a wordpress.com site and the hardest thing for me is getting it to do what i want. I get very frustrated and want to make the switch, but do not have the host to do it yet.

  6. dubdynomite says:

    I've seriously been considering using Standard Theme since I heard it was released. Reading this makes me want to do that even more.

    So far I've only used a few free themes, but haven't been satisfied with the look and feel.

    (Strangely enough, I actually remember having a dream last night where I was working on changing my blog to Standard Theme. So weird….)

  7. Rusty says:

    I've been hung up on design for a long time, and it's been keeping me from launching a blog. I guess I wouldn't be the best candidate for you to invest a free copy of Standard in, but I sure would appreciate it.

  8. @lantzhoward says:

    Frustrations…well Blogger is simply and easy, but does not allow me to take it to the next level.

    Time to move from Blogger and focus on content is why I need the Standard Theme.
    My recent post My Pa was a Fighter

  9. Frank Chimento says:

    WOW! I have posted at least 10 online requests to find someone to setup our WP blog site. I'm stunned at how difficult that has been. It was easier to build an entire functioning website with three layers of redundancy and merchant functionality than to set up a simple blogging site. With that said, we would love this theme and even more, would love to learn more about what you can do to "run" our site as we have no clue how to do it and no desire to learn how to code.

    Any help is appreciated.

  10. Richard says:

    I have had a hosted WP blog for nearly three years now and have had two separate themes. My first one was free and I used it for nearly a year. The one I've been using I designed myself last year. I love it, but it is in need of a facelift. I am constantly tinkering with the look and feel to make information and communication easier and I love what the StandardTheme brings.

    I'm also looking to move my business website (currently managed in DW) to a hosted WP site and this theme would be perfect for that. I need something clean, easily customizable and easily update-able and this is that.

    Because I've done this a few times, I know what I need and this theme is perfect! Thanks for considering me!

    http://www.richarddedor.com and http://www.richarddedor.com/blog
    My recent post FOCUS: Each Moment! (v2n44)

  11. Richard says:

    I have had a hosted WP blog for nearly three years now and have had two separate themes. My first one was free and I used it for nearly a year. The one I've been using I designed myself last year. I love it, but it is in need of a facelift. I am constantly tinkering with the look and feel to make information and communication easier and I love what the StandardTheme brings.

    I'm also looking to move my business website (currently managed in DW) to a hosted WP site and this theme would be perfect for that. I need something clean, easily customizable and easily update-able and this is that.

    Because I've done this a few times, I know what I need and this theme is perfect! Thanks for considering me!

    http://www.richarddedor.com and http://www.richarddedor.com/blog
    My recent post FOCUS: Each Moment! (v2n44)

  12. chris vonada says:

    I'm completely new to blogging, just started a couple of weeks ago, I love writing and am in tune with the advice to focus on content, but I will admit that I do get bogged down with the structure and layout, I already would like to change and improve what I'm using on wordpress. I LOVE Michael Hyatt's blog, and would like something like this that is fresh, appealing and clean.

    My recent post The Elusive Buried Treasure…

  13. chris vonada says:

    I'm completely new to blogging, just started a couple of weeks ago, I love writing and am in tune with the advice to focus on content, but I will admit that I do get bogged down with the structure and layout, I already would like to change and improve what I'm using on wordpress. I LOVE Michael Hyatt's blog, and would like something like this that is fresh, appealing and clean.

    My recent post The Elusive Buried Treasure…

  14. chris vonada says:

    I'm completely new to blogging, just started a couple of weeks ago, I love writing and am in tune with the advice to focus on content, but I will admit that I do get bogged down with the structure and layout, I already would like to change and improve what I'm using on wordpress. I LOVE Michael Hyatt's blog, and would like something like this that is fresh, appealing and clean.

    My recent post The Elusive Buried Treasure…

  15. Billy Stevens says:

    Thanks so much for your post and your excellent code. As a former programmer i appreciate quality code. I left db programming after i was called into the ministry 17 years ago and have been developing my content. My game plan is to start a blog for the express purpose of personal discipleship and helping new believers experience the transformation that only Christ can offer. It would be a place where they could interact and not look like another boring blog. Thanks!

  16. @rahulusfbcm says:

    My wife and I are photographers and I need a new blog to use as my website. We currently have http://www.annieagarwal.com and http://www.annieagarwal.com/blog and it is not working. We always are having issues. With this theme we could combine the two and because it is simple it will put the emphasis on speed, SEO and THE PICTURES!

  17. Melissa says:

    this is just what i needed to kick-start my thinking about getting a website/blog going. been a little unsure…debated the "what for" in doing a blog. a great theme really gets the ideas going! I'd love to be one of the 10 you choose for the giveaway!

  18. I've blogged semi-seriously and seriously for almost two years with moderate success. After major surgery, I felt I had to make changes if God was in this venture. I contacted a young Christian fellow I know who is in the early stages of establishing a web-design business to design something that would provide what I need. He's established I need a self-hosted WordPress blog and has started working on the product.

    This young man has natural skills, but your material would be of great value. I would give the prize to him. He would use it again and again to God's glory–he's that sort of fellow. Meanwhile, it would help me.

    My current active URL is solveigsinsights.blogspot.com. I signed up for a wordpress site, but the new site would simply be Solveig Engh. com.
    My recent post Hello world!

  19. I've blogged semi-seriously and seriously for almost two years with moderate success. After major surgery, I felt I had to make changes if God was in this venture. I contacted a young Christian fellow I know who is in the early stages of establishing a web-design business to design something that would provide what I need. He's established I need a self-hosted WordPress blog and has started working on the product.

    This young man has natural skills, but your material would be of great value. I would give the prize to him. He would use it again and again to God's glory–he's that sort of fellow. Meanwhile, it would help me.

    My current active URL is solveigsinsights.blogspot.com. I signed up for a wordpress site, but the new site would simply be Solveig Engh. com.
    My recent post Hello world!

  20. To be honest I’ve been on blogger for a while and now I’m looking to really change up my blog and make it better. I’ve been in the process of setting up WordPress, but being a dual military family and 4 kids sometimes keeps me from accomplishing my goals. This theme would help me progress forward and it would be one less thing I would have to search for. I like the look and I think it would be perfect for my blog.

  21. Ryan Lang says:

    While all these points are definitely valid and this theme is definitely more advanced than your average wordpress theme, this whole post just feels like an advertisement for your product.

    Maybe give away your theme to all comment posters?
    My recent post Hello world!

    • I invited John to write this post because I am a big believer in his product. I think it solves a real problem that most bloggers have. Giving away 10 copies is incredibly generous.

      • Ryan Lang says:

        I think the product is awesome. It does make it easy for the average blogger to have a advanced wordpress blog. I am just commenting on the feel of the post. Maybe if it came from you vs. from the creator of the product it would feel less like an advertisement and more like an endorsement.

        • human3rror says:

          thanks for your thoughts ryan! sure it's definitely a plug for our product but that's because we believe in it.

          BUT, we also wanted to highlight an often overlooked part of good blogging and what has helped many bloggers become successful: Good code. We hope that this generally helps people become more aware as well as educate people of this value!

          Hope you learned something, and thanks for commenting!

  22. Alicia Hoey says:

    I work for a nonprofit organization and raise a portion of my salary. One of my goals for 2010 was to create a blog that would accompany my support-raising efforts by providing others with a greater look into what exactly it is that I do. I would like to use the Standard Theme to help take the blog to the next level and integrate something I wouldn't otherwise be able to afford.

    Thank you, John!

  23. Albert says:

    Hey, I am totally new to WordPress. I sat in John's class at Wordcamp ATL and had a great time. I learned a lot. Soon after I started to tinker around with WP and I have gotten 3 new clients and working on a new WP site for a Political Campaign.

    I would love to have one for myself that is a bit more professional and sharp. Granted I am still learning but I am enjoying the whole process.
    My recent post Battle of the Ex’s?

  24. @bobevankc says:

    Thanks Michael for sharing about Standard Theme. As a new blogger I am really intrigued by the fact that this tool allows me to control my content, which for me is important as content is going to have to be king for my blog readership base to grow. I have attempted to use iWeb and while I am the world's biggest Apple fan, I find the interface to be clumsy and not as smooth as I'd like to see. It seems like Standard Theme could really help me in that area and allow me to stay focused on being relevant to my future readers.

    Thank you for your blog and the way you interact with your readership. I have learned a lot over these last few months reading your posts. Your blog is very well done!

    Bobby Shaw

  25. Kelly says:

    Sometimes it's hard, super hard to customize a theme fully. I will be able to add widgets or plugins but they may not work properly with my current version of wordpress (even if it is the most updated). I also have frustrations with getting my theme to look as I'd like it too – rotating banners or customization with custom fields.
    My recent post the exchange was a hit!

  26. Ray Eickhoff says:

    Thank you John (and Michael for inviting him) for this guest post. The simplicity of your Rule of Three: Design, content, and code. Brilliant! I would be honored to be considered for the opportunity to be gifted the Standard Theme as I have been convinced through friends to begin blogging. I am currently coaching 8 men from Mars Hill Church in Seattle through a Discipleship program that was birthed out of Ministry Coaching International and feel led to share our journey together through a blog. Soli Deo Gloria!

  27. I'm preparing to start a blog, but I've allowed my concerns regarding design and format to become obstacles to actually starting! With one book being published in the fall of this year and two in 2011, there is much I want to share about the faith and writing journeys, but I have to get over my lack of technical confidence. I opened an account on Blogger, but have been told that I will end up on WordPress, so I should start there. I feel like I'm allowing my lack of technical design expertise to paralyze my decision-making! All that to say that a complementary copy of Standard Theme would go a long way to breaking through the obstacles that have prevented me from blogging!

  28. Wisdomcalls says:

    Hi John,

    I definitely want the copy of your Standard.Theme. I have been blogging for about a year and am in the process of totally transitioning. I don't know anything about code yet, but am going to take classes this summer. I need to get a good clean design that is very user friendly so that I can just insert my content and post quickly and easily. I have been stuck for months now because technical issues relating and the fact I have a very limited amount of time weekly to work on this project. Any help would be greatly appreciated. Thanks for recognizing a HUGE need!

  29. Nolan Bobbitt says:

    Based on your recent recommendation, I ordered Gary Vaynerchuk's book Crush It. I have absolutely devoured the book and worn out a highlighter on it!!! I would love to have one of the free Standard Themes so that I can set up a new website/info portal designed around my passions and begin "crushing it" in my sweet spots! Getting the free Standard Theme would be huge for me so I can focus on content and not on website programming!
    My recent post 100 Words: Students Becoming My Teachers

  30. I think a lot of us ambitious bloggers need to hear more stuff like this (http://www.lifestream.org/bodylife.php?blid=58) from Wayne Jacobsen, who you may remember as the editor of "The Shack." We are all trying too hard.

  31. Here's a question I'd love for someone to answer (hint, hint… post idea, Human3rror): how can someone who's inexperienced tell if a theme is coded well?

    I've tried to go off reputation, but so many developers say their theme is SEO friendly. I know I could go with Thesis or a few others, but are there any tips you'd suggest for figuring out what's good and what's not?

    -Marshall Jones Jr.

    P. S. Why do I want to win? Because I want to have a competition and give it away! :-)
    My recent post Your objections to slavery (and my responses)

  32. Michael Gray says:

    Thanks for the post, Jon.

    I'd like a free copy of Standard Theme because I'm developing a new blog whereby I write a book and give it away for free. I have been reading books (Linchpin by Seth Godin for one) that encourage people to give their gifts away for free, and my gears are turning. I have been working on a memoir, and rather than trying to self-publish or compete with the likes of Jon-and-Kate-Plus-Eight [blech], I thought it would be nice to self-publish in a blog format. Having a solid technology platform from which to deliver my content is essential.

    And if that doesn't convince you, then maybe the idea of having your work tied to an e-book entitiled "Swimming in Circles: A Sperm Story" would be intriguing.

  33. kkcoolj says:

    John, nice work on this one. Still love the personal identity theme you created and I'm using at http://www.kennyjahng.com

    With SEO/SEM consulting/coaching in my background, I fully appreciate your attempts to integrate this into the WP world, especially the no-plugins-necessary part.

    If I get one of the freebie Standard Theme packages, I'll be using it for YAB (yet another blog) that I have to set-up since one of my legacy blogs still using the Blogger platform + FTP needs a new solution (Google announced they will stop supporting FTP blogs via Blogger.com starting 5/1/10). So instead of buying into the custom URL hosting via blogger.com, I will take one of my blogger blogs and convert it to a WP-based platform. It would be a great case study to see just how easy the transition would be.

    Out of curiosity, what features of Standard Theme are missing from michaelhyatt.com's current config or vice versa worth noting? Are you going to integrate them via custom dev work? Or leave as is?
    My recent post My Own [Randomization] Ritual

    • human3rror says:

      yes. custom dev. ;)

      but you're so advanced! you don't need this theme.. ;)

      • kkcoolj says:

        Aw, such flattery.

        Here's one right back atcha:
        <img src="http://icrushalot.com/generator/comment_gfx/2010-03-13_06-59_I_Human3rror.png">

        Seriously though, it will be interesting to see if you can develop case studies regarding this theme where you can demonstrate that usage will bring high visibility on a consistent basis of some sort in the SERPs across Google, Yahoo, etc. Seeing an awareness (& implementation) of both the aesthetics/design elements *and* SEO considerations to a deep level is rare. I think that many designers are now starting to catch onto the basics that should be incorporated, but I don't think the knowledge of general SEO mechanics are understood yet by enough people doing web design work.

        Hope your template accomplishes this, kind of how the THESIS THEME purports to do it as well.
        My recent post My Own [Randomization] Ritual

  34. marina says:

    I've been blogging since February 2007 (inspired by @recreate). I've been utterly dependent on the ease of my current platform. I have recently developed a desire to have more control over all aspects of my blog. I've tried WordPress in the past, was completely clueless about how to make it do what I wanted it to do. Your Standard Theme, with its solid foundation and flexibility to grow sounds absolutely perfect for my blog. I believe my content is solid and I've found some key, recurring themes that work for me and my readers. I'm very excited about trying out your new theme, regardless of whether or not you choose me/my blog for a complimentary copy!!
    My recent post January – Tying Up Loose Ends

  35. Mitch Ebie says:

    I did some research on the standard theme and the man behind it, and as far as I can tell everything is legit. I have not met John Saddington, but my friend heard him speak at a seminar in Atlanta. He only had good things to say.

    I have emailed the Standard theme support a few times, pretty sure John responded to my emails. Here are some direct quotes after I asked how many extra features I could include like e-commerce and profile capabilities:

    “so the sky is really the limit.”

    When I asked about the potential to make money, he referred to the two in the demo, he said:

    “Those two examples are amazing examples as they are doing great financially.”

    I also asked about the ability to custom design it, he said:

    “You could design it in Dreamweaver but you’d have to know how to port the design into the themes css structure correctly. You might need some help with taht.”

    I am going to get the Standard theme.

  36. Mitch Ebie says:

    I did some research on the standard theme and the man behind it, and as far as I can tell everything is legit. I have not met John Saddington, but my friend heard him speak at a seminar in Atlanta. He only had good things to say.

    I have emailed the Standard theme support a few times, pretty sure John responded to my emails. Here are some direct quotes after I asked how many extra features I could include like e-commerce and profile capabilities:

    "so the sky is really the limit."

    When I asked about the potential to make money, he referred to the two in the demo, he said:

    "Those two examples are amazing examples as they are doing great financially."

    I also asked about the ability to custom design it, he said:

    "You could design it in Dreamweaver but you'd have to know how to port the design into the themes css structure correctly. You might need some help with that."

    I am going to get the Standard theme.
    My recent post The love of money is the root of all kinds of evil. –1 Timothy 6:10. Do you think about money all the time. Do you have to have a lot of it to be happy…you better read 1 Timothy 6:10 again.

  37. John – you know I'm SOOOO close to making the switch from Blogger to WordPress. You can be the catalyst and hook me up with a free Standard Theme and my blog will speak your praises! Nice post here on Hyatt's blog.

  38. Michelle says:

    I'll be honest… I want to post more, but I don't always like how it looks, and find myself trying to make it look cleaner or whatever…to the point that I leave the content and don't get it posted… I want to blog more. I want something that looks better. I've been thinking about switching to wordpress from blogger and I love the clean lines of this theme. I'd be excited all over again to be a consistent part of the blogosphere… Anyway – Oh, can I beg?? Would that work?? (j/k!)

  39. Currently, I maintain a personal blog, A blog for my quickly growing church, and a bible study blog my friends and I started. I do it all on Blogger and I'm not very impressed with its flexibility. I know a little about code, well, at least enought to know what css, html, and php stand for and how to manipulate html a bit, but between creating our church's website, running our email campaigns, and getting content into the blogs, I don't think there's any more minutes left in the day to learn enough to create a basic blog using wordpress. I sure do love the look and the flexibility of wordpress blogs though.

    so, I give the blogs a new face now and then and hope to get people interested locally by word of mouth, twitter, facebook, email, and whatever else I can cook up.

    I'm not trying to become the queen of the blogosphere, just reach my community with good information and good news. My church blog is http://www.c3chico.blogspot.com

  40. Pam says:

    I'm rather new to blogging and found WordPress easy to use, but my level of knowledge keeps me from personalizing the layout beyond what's provided.

  41. aaron says:

    Would love to receive a copy of Standard Theme. I have gone back and forth between WordPress.com and a hosted site. I am currently on WordPress.com but have my blog sitting on a server in need of a strong template. While I love wordpress.com for all they offer, sometimes the limitations keep me from, what I believe, taking blogging to the next level. Yet each time I have gone to the hosted site, I have found that the templates just don't fit my needs. For the reasons you stated above, Standard Theme would be a great look and way for me to move back to the hosted site (I paid a year in advance). Right now it is money wasted. Thanks for the offer and the information!

  42. ERic Chin says:

    Presently, I think my biggest "eh" is that many blog themes aren't made for photo /and/ writing at the same time. I mean, I know that it's difficult to integrate the two, but the gray area in between media/writing is tread too lightly.

    From the looks of Standard Theme, it's beautiful, simple, and very presentable for photos AND writing…i.e. "just what I'm looking for!" But sadly, I don't have an income that can accommodate purchasing the Standard Theme, and as a student, I have trouble asking my parents for a penny… :(

  43. I need consistent code base and structure validated….

  44. @PGardnerNZ says:

    I desperately need a theme for my church (http://www.sajchurch.com) that allows me to make the front page less post centric and more like a hub for all our different communication channels.

  45. Tom says:

    ..that's an awesome idea.

  46. @dijunky says:

    I have no current theme :(, but I would use the standard theme for my Church's post-Easter sermon series: the X-factor. It's about how technology is interfering with our relationship with God and how we can learn to harness the power of technology while still being able to devote time to God.

  47. jcisonline says:

    I want this theme because I will be starting a new role this summer at my church. I will be doing 5th and 6th grade ministry. There are a lot of churches that have a felt need for this group but are struggling to make it work. I hope by having the tools to get the word out there. We'll have a way to talk about it and brainstorm successful ways of doing ministry to this preteen group.

    The SEO optimization would be killer for this!!!
    My recent post Faceoff Friday: Shoes

  48. John, I'm glad to see you offering your talent to the world in a rock solid WP design. I am doing a twelve week social media adventure on my blog, and we will be creating a WordPress site from scratch in week 4. Your template would be a great one to feature since it is designed for beginners and has a lot of plug-in features built in. This will save new users lots of time. If I should receive a copy, I'll set it up our project domain (meedeeah.com) on it and do a step by step tutorial. So many of the current professional templates are so complicated, that a new user would be completely lost after a few minutes. This will certainly solve their problem.

    Keep up the great work.

    John
    My recent post Social Media: Set Up A Twitter Account

  49. Michelle says:

    I'll be honest… I want to post more, but I don't always like how it looks, and find myself trying to make it look cleaner or whatever…to the point that I leave the content and don't get it posted… I want to blog more. I want something that looks better. I've been thinking about switching to wordpress from blogger and I love the clean lines of this theme. I'd be excited all over again to be a consistent part of the blogosphere… Anyway – Oh, can I beg?? Would that work?? (j/k!)

  50. @finrobinson says:

    we have recently started a new leadership training blog for our student ministry small group leaders. with a growing number of leaders and the difficulty of any form of centralized training, we are hoping to reach their hearts and minds with regular blog posts.

    i know that our growing body of content would really benefit from the power that standard theme possesses. we are hoping that this site/blog will be a valuable tool in our ministry for years to come!


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It is often said that children are the wealth of the poor. This was not my experience. But books are without question the wealth of the poor’s children. Books are a guiding light out of the underworld, a secret passageway, an escape hatch. To the affluent, books are ornaments. To the poor, books are siege weapons.”

— Joe Queenan
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Book Reviews

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©2010 Michael Hyatt