4 Characteristics of Effective Communicators

This is a guest post by my dear friend and business partner, Ken Davis. He’s also one of the best public speakers you will ever hear. You can also read his blog and follow him on Twitter. If you want to guest post on this blog, check out the guidelines here.

Listen to most presentations and you will hear a litany of stories half submerged in what might be major points—or maybe just another story.

Ken Teaching at SCORRE

Regardless, 75 percent of the people leave a presentation with no idea what the point of the message was. Even worse, 50 percent of speakers can’t identify the objective of their own talk.

During my thirty-five years as a professional speaker, I have been constantly asked the secret to being a powerful communicator. My experience with audiences of all sizes and from all walks of life have taught me that, whether speaking to twelve people in a board room or fifty-five thousand in a stadium, effective communicators share four characteristics:

  1. Effective communicators know how to prepare a message with a singular and crystal clear focus.
    • If you know where you are going, you can take anyone with you.
    • If you aim at nothing, you will hit it every time.
  2. Effective communicators know how to read an audience and are able to customize their presentation to make that audience want to listen.
    • Until the audience is engaged, communication has not taken place.
    • An engaging presentation puts people on the edge of their seats.
  3. Effective communicators are passionate about their subject.
    • They pour every part of their being into the presentation.
    • If the subject is not worthy of your passion, it should be distributed in a memo.
  4. Effective communicators leave the audience no doubt about how to benefit from the objective of the talk.
    • They call people to action.
    • They make it easy to respond.

No secrets there! Most people want to do all the above but don’t know how.

That’s the secret!

I developed the SCORRE System™ to teach people how to develop all the skills above.

I may be biased, but the response of people who have attended indicates that if you want to be a dynamic communicator, The SCORRE Conference is the best investment you can make.

Thousands of men and women including writers, professional speakers, CEOs, ministry professionals and sales and marketing executives have learned to prepare with focus, deliver with clarity, and speak with power. I hope you will become one of them.

Michael here again. The next SCORRE Conference will be held in Vail, Colorado, October 17–20, 2012. We will begin the official promotion next week. However, I talked Ken and my team into making a special, pre-promotion offer to my readers.

Here’s the deal: The registration fee for the conference is $1,497. The “early bird price” is $1,397. However, if you register any time before Monday, May 14th at 5:00 p.m. CDT, we will give you another $100 off, making the total price just $1,297.

Note: This conference will sell out. If you want in, you need to take action NOW.

We are already getting calls and e-mails from people wanting to reserve a spot. Our last conference sold out in less than a week!

Don’t miss this opportunity. This is your chance to take your speaking and communication skills to the next level. To take advantage of this special offer, register with the coupon code HYATT.

By the way, you take ZERO RISK. If you attend the conference and don’t feel the investment was worth every penny you paid, we will happily refund your full registration fee, no questions asked.

Also, Ken and I will both be there. In addition to teaching one of the sessions, I will be present for the whole conference, interacting with the students. So will Ken.

I hope to see you there!

Update: here are some video testimonials from students.

Question: What would better communications skills make possible for your career? You can leave a comment by clicking here.
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Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • http://deuceology.wordpress.com Larry Carter

    Since I would love to be a writer/speaker, about everything.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Being a writer/speaker myself, I can say you’re right! It’s changed everything.

    • http://www.kendavis.com/ Ken Davis

      Larry, we’d love to have you at the conference.  If you’ve ever thought about speaking or currently speaking, SCORRE will help you prepare with focus and deliver with power & clarity.  You will find these qualities in all excellent communicators.

    • http://www.jmlalonde.com Joe Lalonde

       Larry, looks like you found a conference you NEED to attend!

  • http://jonstolpe.com/ Jon Stolpe

    Better communications skills would better prepare me for further advancement in my career.

    These skills would also be a huge benefit as a build my platform.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Absolutely, Jon. Excellent communicators are their own best endorsement. People talk about great communicators, perhaps because it’s so rare to find an excellent one.

    • http://www.kendavis.com/ Ken Davis

      Jon, I agree.  In fact we had an attendee tell us that they now use the SCORRE method on their phone calls with colleagues.  It’s amazing how far reaching this method has been taken.  You will be more focused and efficient in your communication period.  Whether it is on stage or over the phone! 

  • http://www.paulbevans.com/ Paul B Evans

    Anyone serious about their communication skills MUST attend SCORRE.

    It not just for beginning speakers. Often those of us who speak for a living feel we know our craft and don’t need more training. Listen…I attended SCORRE last week in Rome, GA even though I have been communicating for over 30 years. (Started speaking at age 12 and was being paid by age 16).  I believe the conference/workshop is especially critical for long-term communicators. SCORRE will reconnect, reframe and refresh what you already know. It will also give you insight, instruction and inspire you with what you never knew before.

    Ken and his team are first class.

    If you have any questions about the event from an attendee side of things feel free to ask me.

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Paul. We appreciate that endorsement. It was great to meet you!

    • http://www.MicheleCushatt.com/ Michele Cushatt

       Wow! Thanks for this endorsement, Paul! We loved having you at SCORRE.

    • http://www.kendavis.com/ Ken Davis


      Your commitment to continued excellence inspires me.  Two quick notes.  I started speaking the day the doctor slapped me and said, “It’s a boy.”  Every year I learn more.  I learn so much from our students.  They come with great attitudes and a desire to learn.  That is an atmosphere that has kept me doing this for years. Thank you for your kind words.  BTW  I did get and ear full.  (-;

    • http://www.kendavis.com/ Ken Davis

      Paul, it was great to have you at SCORRE.  Thanks for being a life-long learner!  I’m honored to be on the journey with you!

    • http://www.jmlalonde.com Joe Lalonde

      That’s a great and glowing testimonial for SCORRE Paul! Whenever I hear others gush about SCORRE, it creates that deep, down desire to attend.

  • Jthomas899

    1300 dollars I think not! By Deckers book, or Andy Stanley’s book on communicating for 20 and it’s the same.

    • http://michaelhyatt.com Michael Hyatt

      I have read both books. In fact, both men are my friends. I love their work. (Nancy Duarte’s too.)
      While the books are great, they are not the same as attending this conference. It’s like the difference between reading a book on snow skiing and taking lessons from a ski instructor on a real mountain with real snow. SCORRE will equip you to speak with clarity and power—and give you the confidence you can do it.
      Thanks for your comment.

      • Jthomas899

        So, how do you justify $1300 dollars which is on the high end of conference fees for most pastors.  

        • http://michaelhyatt.com Michael Hyatt

          What separates this conference from others is the personalized coaching by our certified coaches. As those who attended will tell you (and some are commenting on this blog), that was the “game changer” for them. The SCORRE method is incredible too. It is something I use every single day in my writing and speaking.

          We had a whole group of men who came to the last conference who were seminary trained, some with Ph.D.’s They each said (in their own way), “Why didn’t anyone teach this to me in seminary?”

          By the way, this is not a conference for preachers per se. It is for anyone who is a professional speaker, wants to be a professional speaker, or simply wants to speak more professionally. More than 50 percent of our students are from the corporate world. This price is on the VERY low end for a four-day conference.

          We do make a limited number of scholarships available for ministers, but mostly for international students.

          • Jthomas899

            Ok, not sure where they went to seminary but your method was standard for my preaching class.

            The mentors is a good thing.  

            Here’s a challenge for those who think its the best conference in the world–pay my way. If it is, I’ll write a blog apology for questioning the conference.

          • http://michaelhyatt.com Michael Hyatt

            Okay, so that’s what this is about. ;-)

          • http://www.paulbevans.com/ Paul B Evans

            LOL. Michael, Carrie and I were running numbers the whole time we were at SCORRE. We thought it was waaaaaay under priced. (I’m sure Ken got an earful from her on that.;)

          • http://www.jeubfamily.com/ Chris Jeub

            Ditto, Paul. I’ll bet this sells out this week. My personal opinion: there should be twice as many of these, one for each timezone.

          • http://michaelhyatt.com Michael Hyatt

            I would love for that to happen. We are shooting for four per year.

          • Jthomas899

            Isn’t that snarky?

          • Jthomas899

            And I see no one is willing to put their money where their mouth is for this conference.

            I’ll even sweeten it pot. I’ll donate a $1000 dollars for another participant to if someone pays for my fees and I benefit from the conference.

            BTW, Your comment is insulting because it implies I am in it for the money. 

            I could say the same thing about you. :) I put a :) on the end because we all know when we do that it makes our comments ok. :)

          • http://www.kellycombs.com/ Kelly Combs

            If you pay my way to Vail, I’ll blog, tweet,  and facebook about it! Wait, I already did all those things for free. ;-)

          • scheerbrian

            I believe Michael and Ken have already addressed your challenge within the original post: “By the way, you take ZERO RISK. If you attend the conference and don’t feel the investment was worth every penny you paid, we will happily refund your full registration fee, no questions asked.”

          • Jthomas899

            Celebrate Recover three day conference about $270
            Shepherd’s Conference $600-700 
            Drive Conference $300

            Ed Young’s conference $170 

            True not all are four day, but most are three day. So how could a fourth day add that much to a conference. 

            Hope this is not snarky. Not sure how any of my posts have been but you deleted one.

          • Karen

            Maybe part of the reason for that cost is the fact that it’s in Vail…a very expensive ski resort in Colorado.  I know, I used to live in Colorado!

        • http://jeremystatton.com/ Jeremy Statton

          Another way to think of cost is value. You can buy a pc laptop for as little as $300-400 or you can buy an Apple laptop for minimum of $1300. To me, there is no doubt I would pay more.

          Not that the other speaking resources are bad, but if something is really worth it, if it has an incredible value, then even with a higher cost, it might be a bargain.

        • peter aputu Buyu

          Peter Aputu Buyu from south Sudanese looking for scholarship .an orphan and looking for good Samaritan or helper.
          if you willing to donor and support me with financially .
          i you will reached via Email address peteraputu@gmail.com or Facebook aputupeter.com

    • http://www.paulbevans.com/ Paul B Evans

      I’ve read both books and well and it’s not the same. I just went to my bookshelf and did a count. I’ve read over 100 books on communication and presenting and none of them match the live experience of SCORRE.

      • Jthomas899

        I simply don’t believe it. I refuse to cough of that much money. I have attended many conferences, and none were near that expensive.  I have attended other preaching conferences, seminary, and doctoral seminars. I read the summary of scorre, there is nothing new.   Same old stuff:
        Central TruthAim Major ObjectiveSpecific Objective.Buy an ipad, watch effective communicators (over and over)Read their booksFind someone to listen and critique youThose three things are cheaper and more effective than going to a conference that cost 1200-1400 dollars.Or if you prefer Buy Rick Warren’s DVD on preaching for life change for about $300.

    • http://www.kellycombs.com/ Kelly Combs

      It’s definitely an investment, but with the feedback and personal training from the mentors I think it was worth it.

    • http://www.jeubfamily.com/ Chris Jeub

      Note the comment I wrote a few posts up. I had my doubts, too, as I’m sure everyone did before investing. Judging from this side of the conference, I’m a believer. The return on the investment is much more than just the system.

  • http://www.kellycombs.com/ Kelly Combs

    I just completed the SCORRE conference in Rome, GA last week.  I think every communicator should attend SCORRE for 3 simple reasons.
    1. The Mentors. My mentor was encouraging, and helped me focus my talks. He offered great advice and left me feeling like he really cared about my success. He encouraged me to harness my passion and get in under control and into a methodology.  The training is invaluable.

    2. The Method. The SCORRE method turned me from an entertainer to a ministry leader leaving women with a call to action. Now my talks still entertain, but have the added element of equipping women to make changes to improve their lives. This method works.

    3. The Motivation. Now that I have the encouragement and training, I feel confident and motivated to take my speaking to the next level. You will too.

    In addition to those reasons, I got face time with Ken and Michael, who treated me like a new friend, instead of “another” conference attendee.   I would highly recommend the SCORRE conference to anyone who wants to be comfortable and confident in their communication.

    • http://michaelhyatt.com Michael Hyatt

      It was great to finally meet you, Kelly. And thanks for SCORRing your comment!

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Okay, I’m impressed. You wrote this beautifully SCORRE’d comment (with compelling and memorable rationale) and it’s only 6:30 in the morning?! :)

      • http://www.kellycombs.com/ Kelly Combs

        Don’t be that impressed. I’m on the East Coast, so it was 8:30. :-)

    • http://www.kendavis.com/ Ken Davis

      Kelly, thanks for your comment!  We believe our ‘mentors’ set us apart from all other conferences and books about the subject.  Glad to see how it worked for you!  Continue to seek excellence!  Glad to have you with us.

    • http://theordainedbarista.com/ Barry Hill

      I loved your comment about moving from entertainer to leader. When I was 20, and I would give a message I think one of my biggest goals was to be funny. At 30 I wanted to be funny and wanted people to “like me.” now at 40 (yikes) I care more about telling people the truth and, in addition, do those other things! Glad I am not the only one!

      • http://www.kellycombs.com/ Kelly Combs

        Thanks Barry. There is nothing wrong with being an entertainer, per se. However I thought I was being a ministry leader, but with no call to action, I was just entertaining. I learned so much at SCORRE! I also was a member of the “I want you to like me” group. But SCORRE taught me, it isn’t about me. It’s about communicating my message FOR the audience. It’s about them.

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  • http://twitter.com/MLSchwienD Michele Schwien

    Sing with me: “California here I come.” (Hint, hint)

    • kendavislive

       I don’t think I know that tune, but we are sure hoping to learn it soon.  (-;

      • paulawhidden

        I agree.  You’re conference has been on my radar for a few years now, but fiscally I can’t cut the flight plus the expense…California’s a big state, come on over.  By the way, for those of us who cannot foot the bill yet, can you suggest ideas for the meantime?

        • http://successbeginstoday.org/wordpress John Richardson

          Paula, while the SCORRE conference is exceptional, you can find great communication and leadership training at your local Toastmaster’s club. The basic TM manual includes 10 speeches and will take the average person about one year to complete (in a club that has openings for one speech per month). You can get more information and find a club near you by visiting their website at 

          • paulawhidden

            Thanks John, I am a Toastmaster and I recently
            achieve competent communicator status. I agree they offer great help. Just thought I’d ask about SCORRE ideas because I love growing, but my budget limits my choices.

          • http://successbeginstoday.org/wordpress John Richardson

            I had a DTM friend of mine take a Patricia Fripp one on one training. Boy did she beat him up. But his presentations really improved. We just need Mike and Ken to bring SCORRE to California…

          • http://michaelhyatt.com Michael Hyatt

            I’d love to bring it to California. I think we need a west coast program. Thanks.

          • Franky

             cant wait.

          • http://twitter.com/MLSchwienD Michele Schwien

            I’m a memeber and doing my 4th speech in the Competent Communication manual in two weeks.

          • http://successbeginstoday.org/wordpress John Richardson

            Ah, the “How to Say It” speech. That’s a fun one. Try some different rhetorical devices… maybe a juxtaposition, asyndeton, or alliteration.  Here is a list… http://goals4u.us/JlwblA

      • http://theordainedbarista.com/ Barry Hill

         Hey, where is the love for the North East? DC? Philly? NYC? :)

      • http://www.jmlalonde.com Joe Lalonde

        I think I hear another tune being sung… “Say Yes! To Michigan”

      • http://twitter.com/MLSchwienD Michele Schwien

        “Where bowers of flowers
        Bloom in the spring
        Each morning, at dawning
        Birdies sing and everything.”
        by Al Jolson for 1921 Broadway musical Bombo. Recorded in 1924. It’s the unofficial state song. :)

  • http://twitter.com/LisaMBrouwer Lisa Brouwer

    I attended the SCORRE Conference last week as well and I can tell you that it has totally changed my perspective on speaking and writing.  I’m not a seasoned speaker or writer but I wanted to develop good habits in these areas.  I’m someone that needed a little clarity when it came to organizing all the information in my head into effective presentations.  

    I’ve read books on how to ‘work the room’ and how to ‘present to win’ but nothing compares to the hands on experience at SCORRE.  There was immediate feedback from coaches who have been using this model successfully for years.  The support from the staff was amazing… the networking opportunities were amazing… the personal connections were amazing!

    You cannot learn how to ride a bike by reading a book.  You learn to ride by getting on and pedaling while someone is running beside you holding you up.  The same learning style is presented at the SCORRE Conference… practice and coaching. 

    • http://michaelhyatt.com Michael Hyatt

      I love the biking metaphor, Lisa. Perfect!

    • http://www.kendavis.com/ Ken Davis

      Lisa, it was so good to see you again!  The biking metaphor is perfect as Michael suggested!

    • http://www.jeubfamily.com/ Chris Jeub

      Great visual connection, Lisa. Thank you for encouraging me to live full throttle!

    • http://theordainedbarista.com/ Barry Hill

       Wait? You guys teach how to ride bikes at SCORRE? Man, I am in!

  • Dan Erickson

    Your advice about public speaking is sound.  As a communication instructor, writer, and pubic speaker, I am consistently telling my students to reduce the amount of words they use and be direct and concise. http:.www.danerickson.net 

    • http://www.kendavis.com/ Ken Davis


      That “trimming the fat” part is the hardest for me.  Especially in writing I tend to use more words than I need to use when I am putting words on paper for people to read.  (-:  Thank you Dan, for teaching sound principles of communication.  I look forward to checking out your site.


  • http://juliesunne.com/ Julie Sunne

    Better communication skills would be a huge boost in my confidence! Likely a biggie for many.  I think being more confident in my abilities and message would result in increased productivity. It is easy to procrastinate when you feel insecure.

    Sounds like an awesome conference! Some day …

    • http://www.jmlalonde.com Joe Lalonde

       Julie, I’d encourage you to take the time to see what it would take to get you to one of the events. Could you move your budget around and start a SCORRE fund? I’ve found that we need to be intentional with our desires and if we really want to attend something like this conference, we need to create an action plan to get there.

  • RobinBryce

    I’ve been wanting to come to the Conference since before it changed names to SCORRE. Trying to find the money.
    I have a question about what the price covers.. The set price says it covers “(tuition and food).” The location is at a resort. Does the cost include lodging , the stay at the resort, or is that a hidden cost?
    Sincerely wanting to be there

    • http://www.joyjoyg.com/ Joy Groblebe

      Robin – The price includes your tuition and all of your meals.  Lodging is not included.  Rooms are $139 a night for up to four people.  There are no resort fees or other costs.  The only thing you might run into is parking which we have negotiated to $8 a day.  We get a great rate at this resort based on the time of year – after the summer and before the snow!  :)  I hope to meet you there!

      • RobinBryce

        Thank you. I thought by the wording there would be more costs. Do you offer room mate matching to cut that cost? Ministry leaders can’t readily afford what business leaders can. We don’t bring home the same kind of money.

        • http://www.joyjoyg.com/ Joy Groblebe

          Robin – I’m sure we can work that out….  Once you get registered just send me an email to joy@kendavis.com and I’ll see what we can figure out.

    • http://www.jeubfamily.com/ Chris Jeub

      Hi Robin. See my comment a few places up from yours. You will find the return on investment worth it.

      • RobinBryce

        I understand your view, Chris. I would love the opportunity! But I have to be realistic about money. If it’s not there, it’s not there, and ROI is how soon money is replaced from the investment. Experience wise, the decision is a no brainier. Money wise, I’ve got to be smarter. What I want and what is allowed are not always the same. I wish that fact was different in so many ways.

        Thanks for your encouragement, Chris. Wishing..,

  • http://twitter.com/mkl_yoder Michael Yoder

    I attended SCORRE just two weeks ago and I highly recommend this event.  It is an incredible learning environment for speakers with all ranges of skills.  Beginners will find outstanding teaching to start off well while those more advanced will be inspired to become better.

    Additionally, I found the interactions with the coaches and other participants to be off the charts fun and helpful.  

    It’s a great conference and I highly recommend it.

  • http://www.jeubfamily.com/ Chris Jeub

    My wife and I attended in Georgia. It was a financial stretch for us, but we did it anyway, and we’re so glad we did. If anyone is doubting the value of this conference, let me give you three doubt-shattering thoughts for you to consider:

    1. Value. If you’re wrestling with the financial aspect of it, let me encourage you: it is worth every penny. The SCORRE Conference is the best speakers training available. 

    2. Network. You connect with the most enthusiastic, energetic, optimistic people imaginable. We very much enjoyed making new friends.

    3. Growth. Just two weeks out, I’ve used SCORRE for my speaking, my teaching, my coaching, my business, my writing, even my parenting. The SCORRE method rocks.

    Hope that helps overcome any hesitation!

  • http://www.kendavis.com/ Ken Davis


    I started this conference almost 30 years ago exclusively for pastors and ministry workers.  I started it specifically because that market was screaming for something more practical and personal than they had recieved. 

    A money back guarantee has been a part of our policy as long as I can remember.  (Which isn’t that long anymore)  With thousands of students attending I can count on one hand those who didn’t leave feeling they received their money’s worth and remember only one person who ever asked for their money back.  (Keeping in mind that my memory can be flawed. )

    Executives quickly began to see the value of this unique and personal experience and in the last years we have trained as many corporate personnel as well. 

    Our cost is substantial. For every eight students provide a trained instructor/mentor.  We pay travel expenses , food and lodging and a stipend for a each of those instructors and they come from all over the United States.

    We also expect to make a profit so that we can expand the benefits of our conference to other students and train more instructors. 

    As the demographic and price for conference changed we made scholarships available for ministry personnel.  Still hundreds have come from around the world, even without the scholarship.

    By the way I also am a fan of Becker and friend of Andy Stanley.  I love
    his style and his book as well as my own book.  If I felt those books
    could deliver what our conference delivers. We certainly wouldn’t be
    putting in the sweat, time and investment to make this happen. 

    Bottom line is this.  I believe in what you do as a pastor and appreciate your part in the discussion. 

    I only wish you could have been with us last week and sensed the spirit of excitement and appreciation of those who were cared for and trained at our SCORRE conference.  Last night I spent an hour on the phone with a student who who is in ministry.  The conversation ended with these words, “Thank you, I will never be the same.” And they didn’t mean they would be forever poorer.  (-:

    Seriously, I  hope I get a chance to meet you some day.  Money back guarantee is still available.  

    • http://theordainedbarista.com/ Barry Hill

       Great response!

    • Pastorjeffthomas

      Thanks Ken for your response. It was full of grace. You indeed are a great communicator. I have been banned from commenting so this is my last post.  I am not going to be able to respond to the charge I was in it for money.

  • http://profile.yahoo.com/CPFAMFTCPKKXEMWWC5H4WJPXHE Stephanie

    Incidentally, I wrote about speaking today as well, however
    my approach is for the “shy” or introverted speaker:




    I agree with Ken Davis’ advice.  I think a lot of people don’t even get to
    that point though because they’re too nervous about public speaking.  One of the first steps in being an effective
    speaker is to believe in yourself and your message.

  • http://cherionethingivelearned.blogspot.com/ Cheri Gregory

    I’ve been saving my pennies (well, I’ve actually been selling dust-covered scrapbooking supplies on eBay…) to attend the SCORRE Conference and am THRILLED that the October date and location are a go for me!  

    • http://michaelhyatt.com Michael Hyatt

      Thanks for registering, Cheri! I look forward to meeting you.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Yay! Looking forward to meeting you in person, Cheri!

    • http://www.kendavis.com/ Ken Davis

      Cheri, we received your registration!  Looking forward to meeting you in October.  

      • http://cherionethingivelearned.blogspot.com/ Cheri Gregory

        Ken —

        I’m looking forward to seeing you in Nashville in August!

  • http://www.liveitforward.com/ Kent Julian

    Attended SCORRE Conference years ago. Good stuff! 

    Used the information as a youth pastor and national youth leader of a denom, but even more now as a professional speaker (http://www.KentJulian.com) .  

    I greatly appreciate the insights to effective communication I’ve learned from Ken Davis via his training, books, and presentations. 

  • http://www.heartyourchurch.com/ Jason Stambaugh

    I know that I need to improve on focusing the central message of my presentations and delivering compelling, practical next steps. If I do that, I think I will be able to transition my free webinars to selling seats.

  • http://scottkantner.com Scott Kantner

    “If the subject is not worthy of your passion, it should be distributed in a memo.” Genius…

    • http://www.MicheleCushatt.com/ Michele Cushatt

       Hear, hear.

  • http://www.tnealtarver.wordpress.com TNeal

    What would it make possible?

    My writing would improve both as a novelist and a blogger.

    My speaking opportunities would grow.

    Since those are the two areas I engage in professionally, I’d say it would make a more productive and effective life possible.

  • http://www.hope101.net Lori Tracy Boruff

    Since my message is about HOPE, it’s not so much about me and my career as communicating in a way Hope would be contagious. Without hope, we only survive when we are meant to thrive. HOPE changes things. HOPE heals. HOPE moves mountains. People need HOPE…People need Jesus.

    Of course, the Holy Spirit is the most effective communicator…but I’d love to be his microphone!

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I’m with you there, Lori. For me the benefits to my career are secondary to my desire to share a life-changing message with as many people as possible.

  • http://www.ericamcneal.com/ Erica McNeal

    Wish I could join you Mike and Ken… going through the books/CD’s now. They are phenomenal!

    • http://www.MicheleCushatt.com/ Michele Cushatt

       This is great to hear, Erica. Which section are you on now?

  • http://www.thedailyretort.com/ TorConstantino

    Fantastic video – I SOOOO need to attend this conference….

    • http://www.MicheleCushatt.com/ Michele Cushatt

      We’d love to have you there, Tor. Vail is lovely in October … ;)

      • http://www.thedailyretort.com/ TorConstantino

         Sounds great – I’ve got to check with The Boss (my wife) and see if it works with the family’s schedule….

    • http://www.joyjoyg.com/ Joy Groblebe

      Tor – you need to come!  I’d love to finally get to meet you.  :)

      • http://www.thedailyretort.com/ TorConstantino

        It’s always great to meet online buddies in person. Are you going as a presenter or attendee? Just curious….

        • http://www.joyjoyg.com/ Joy Groblebe

          I’m “behind the scenes” at SCORRE….making sure all the plates keep spinning.  :)

        • http://michaelhyatt.com Michael Hyatt

          Joy won’t tell you this, so I will. Between Joy and Michele Cushatt, they run the whole conference. The rest of us work for the two of them!

  • John

    I need this! I gave a talk yesterday, but at the end, I was emotionally spent, but didn’t know for sure if my audience left with a strategery for change. Yes, I know I’m a comedian and a George W. Bush Impersonator, but my heart is to help people grow in their professional and christian lives. 

    • http://michaelhyatt.com Michael Hyatt

      You should come to SCORRE, John. You are great at what you do, but this would help you add even more impact.

      • John

         I am pretty sure I’m coming. I’ve been loved Ken’s work for most of my life. And am an enthusiast for you blog and work. I wanna be like you when I grow up.

        • John

           Wow, read before you hit send…

        • http://michaelhyatt.com Michael Hyatt

          Ha! I’m flattered. I’d love to see you there and spend some time with you.

  • http://theordainedbarista.com/ Barry Hill

    These are great. I was really close to coming to the one in GA, but it didn’t work out.

    I love point #1 the best. Too many times I am making sub-points, off my main message, and they do more to detract from my main point than to  build it up. Not they are “bad points” but that each one could be a message all by itself. I am guilty of trying to fit too much info into one message.

    I think I am pretty good at #4—leaving people with a clear action plan, “so what.”, but I think I could do a better job at giving them a vision of the results if they were to incorporate the actions into their lives. Does that make sense?

    Anyway, loved this post and I am surprised nobody made a super-sheep comment along the way! :)


  • http://www.alslead.com/ Dave Anderson

    This is all about sharpening the sword!  Looking forward to attending one of these.  Unfortunately October may not work for me personally.  How often are the SCORRE conferences scheduled?

    • http://michaelhyatt.com Michael Hyatt

      Right now, we’re just doing two a year, October and April or May. We haven’t scheduled anything yet beyond this coming October.

  • http://www.matthewreedcoaching.com/ Matthew Reed

    Ken, all of your points are stellar. I really like 2 and 4. The process of reading the room is, like most of leadership, art and science.  I tend to use the ‘lean in’ factor for gauging interest in my speaking. What percentage of the group I am speaking to seems to be ‘leaning in’ as I speak. When they start leaning back, I have to hit the ‘reset button’ somehow. 
    I also see where a clear point of action is where most speakers really fail to take advantage of a communication opportunity. 
    As a coach, without nailing down the takeaways, even a highly productive session is essentially wasted.  Similarly, without clear action steps, a great presentation is usually not capitalized upon.
    (another thing I love as a coach is for my clients to connect with those action points at a teaching or seminar. It gives us clear places to focus attention)

  • http://www.jmlalonde.com Joe Lalonde

    I could see better communication skills being the springboard to advancement. It would help me more effectively communicate to a team, to have the confidence to stand in front of others and give a compelling speech, and to help me give a message that is crystal clear.

    I have the desire to attend a SCORRE conference in the future. My wife and I just have to find a way to be able to afford it. Once we’re able to nail that down, I’ll be at one.

  • http://www.theworld4realz.com/ Andi-Roo

    Personally as a writer, I think this can apply to writing or ANY form of communication. If you are not getting your point across, you’re not engaging your audience — Say it, say it again and summarize.

    /// @theworld4realz



    • http://michaelhyatt.com Michael Hyatt

      So true. I use the SCORRE method in my blog posts, advertising copy, and even longer e-mails.

  • http://www.thegeezergadgetguy.com/ Thad Puckett

    So, in a digital age when your audience might not be in the same continent with you, not to mention the room you are in, how do you monitor an audience to see if they are with you?

  • http://talesofwork.com/ kimanzi constable

    I’m about to give my first public speech at the end of this month, so this post is helpful and eye opening! I heard in our launch group that I need to attend this conference…

  • Andre Dugger

    Ken and Michael,

    Thanks for what you both do. I’m trying to figure out a way to get the most bang for my buck and it seems attending SCORRE and Summit at the same time would be great. That is mentioned somewhere in the material. I need to be able to line up airfare, lodging, etc. at the same time to make sure I’m all set. My question is, when I went to register for Summit it said registration was not open. Is there a way to register for both at the same time while meeting Michaels deadline of May 14, for the extra discount and save some dollars?

    • http://michaelhyatt.com Michael Hyatt

      Just FYI … we have changed the name of Summit to LAUNCH. We are working on the website now. You will definitely get a discount if you register for both; however, we will likely come back to the SCORRE registrants and offer them a discount for LAUNCH that would be equivalent to what they would have paid had they signed up for both at the same time. Make sense? I am coping Joy on this, so that she can confirm—or correct me.

      • Andre Dugger

        Michael, just to make sure I’m understanding you correctly . . . Is it safe to go ahead and register for SCORRE and make the full weeks worth of reservations at the Hotel and be guaranteed LAUNCH will indeed occur when Summit had been scheduled – the Monday – Wednesday (I believe)? Will LAUNCH be at or below the cost that Summit would have been and will the discount for doing both be as great as had been promoted for Summit? I just can’t afford to take a chance to register for all this unless I know what my full financial commitment will be. Hope you understand.

        • http://michaelhyatt.com Michael Hyatt

          I’m going to let Joy respond, Andre. I want to make you get an accurate answer.

          • Andre Dugger

            Thanks so much Michael. I appreciate all you do.

    • http://www.joyjoyg.com/ Joy Groblebe

      Andre – Registration for Summit will open this week.  I’m sending you an email and we can go over the details…in detail.  :)

  • http://www.sonyaleethompson.com/ Sonya Lee Thompson

    Better communication skills gave me the courage I needed to effectively write and present God’s word to others!  Here’s a link to my post with my experience at the SCORRE conference. If you communicate, you MUST attend this conference!http://sonyaleethompson.com/2012/05/as-iron-sharpens-iron.html

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Clarity is key to confidence. Thank you for sharing your experience on your blog. Great post!

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  • http://gpfarah.com/ Gregg Peter Farah

    this is a GREAT conference. Highly recommend it.

  • http://www.leadershipdoneright.com/ Brandon Jones


    I really like this post!  As you communicate with others, it is important to know your message and be able to communicate it effectively with others.  If you can’t communicate effectively with others, you will miss a lot of good opportunities that could come your way.  Thanks for the great post.

  • http://peppervirtualassistant.com/ Maria Molado

    I totally agree. Communication is a two-way street. The speaker must know the audience in order for him/her to deliver the message in a clear and effective manner. As such, the speaker’s objectives must also be clear in order to target the cognitive,affective and psychomotor skills of his/her audience.

  • Sapphire

    Needed this pearl too…will come back to check if my talks are meeting the criteria. Thank you

  • club communications

    It is a pleasure to be here today.From my Point of view  that all communications should be transparent — otherwise, you really aren’t communicating.believe that efforts to communicate “too much” can backfire or result in confusion.Yet, this is most likely to be the case when communications lack clarity. Others seem to equate clear communications with providing a degree of omniscience about the future — omniscience that, of course, doesn’t really exist.

  • Britney Lane

    I know for me often the answer to what the listener should do afterward always seems obvious so it becomes easier to leave out 

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  • Brett Rachel

    I used the SCORRE method when I was a student pastor. It helped me clarify my message, focus on my audience (youth, parents, leaders, etc.), and improved my confidence in speaking. If you are thinking about going, get there! It will be worth every minute. And you’ll probably laugh a lot.

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  • Mahazkaran

    Better communication would always helps us to grow more even knowledge wise

  • Kamalvaghasiya

    As far as I know communication actually better communication is the only tool which ultimately helps you to be at the top ; and for gujarati people this matters  alot.

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