4 Insights I Gleaned from Building My Own Platform

Last week, I spoke at the Catalyst Conference in Irvine, California on the topic of my new book, Platform: Get Noticed in a Noisy World (Thomas Nelson, May 22). As part of my introduction, I shared how my audience has grown since I started blogging in April of 2004.

Eight years of blog traffic

Note that these numbers reflect my average monthly unique visitors. I simply took the total number of unique visitors for the year and divided by twelve months (or in the case of 2004, eight months). With the exception of the first few years, this data came from my Google Analytics account.

I don’t share these numbers to impress you but to encourage you if you are working to build your own platform. Here are four insights I gleaned from taking a look at the big picture:

  1. It took me four years to attract more than 1,000 readers a month. In fact, I blogged for almost three years before I had more than five hundred readers a month. If you are not seeing much growth in traffic, don’t get discouraged. Focus on generating consistent, quality content.
  2. Suddenly, I hit an inflection point in my fifth year of blogging. I am not sure I can fully account for this, but I believe several factors contributed:
    • I started blogging more consistently (three days a week).
    • I focused more on my reader’s needs rather than my experiences.
    • A few big web sites linked to me, including Lifehacker. This gave me exposure to a whole new audience.
    • I found my blogging voice.

    So many people quit right before they hit the inflection point. I hope you won’t. Getting your message out depends on you sticking with it.

  3. I built a platform long before I needed it. As my audience grew, I was able to use it on behalf of my company to correct the media when they got the story wrong. I was even able to report on stories I felt the media had ignored.

    I also used it to promote my own products and, eventually, to generate enough income I was able quit my day job to write and speak full-time.

    Perhaps you have heard the old proverb about the best time to plant a tree. It’s also true about building a platform:

    Question: When is the best time to build a platform?
    Answer: Eight years ago.
    Question: When is the second best time?
    Answer: Today.

  4. It wouldn’t have taken me so long if I knew then what I know now. I made a lot of mistakes. I didn’t understand much about generating traffic. Social media didn’t even exist at the time.

    This is one of the main reasons I wrote my new book. I wanted to distill everything I have learned, so I could share it with people who need a platform but don’t have eight years to build it.

    Whether you are an author, recording artist, comedian, small business owner, or corporate marketing director, this book is for you.

Again, I am sharing this detail about my traffic to encourage you. Everything significant starts small. I didn’t achieve success overnight and you probably won’t either. But the great news is that it is possible. In fact, it’s never been easier—especially if you get started now and learn from the mistakes of others.

Question: Where are you in the process of building you own platform? You can leave a comment by clicking here.
Want to launch your own blog or upgrade to self-hosted WordPress? Watch my free, twenty-minute screencast. I show you exactly how to do it. You don’t need any technical knowledge. Click here to get started.

Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • http://jonstolpe.com/ Jon Stolpe

    I would say that I’m at stage 1.  I’m trying to present consistent and quality content on my blog.

    • http://michaelhyatt.com Michael Hyatt

      Good for you. Be patient.

      • http://jonstolpe.com/ Jon Stolpe

         Will do.  Thanks for the encouragement and inspiration.

    • http://www.changevolunteers.com/ Kenneth Acha

       Jon, I agree with you. I’m at stage 1 as well. I truly need to be patient and consistent. I have actually wavered a little bit in the focus of my blogging. A rolling stone gathers no moss.
      Mike: Thanks for the consistent encouragement. This was a great one.

      • http://michaelhyatt.com Michael Hyatt

        Great. I am so glad. I just hate to see people give up too early.

        • http://www.brandongilliland.com/ Brandon

          Unfortunately, it happens too often. I have personally seen many blogs that I thought were going to be successful just quit.

      • http://www.brandongilliland.com/ Brandon

        What’s the link to your site?

    • http://www.brandongilliland.com/ Brandon

      I can see your blog starting to grow though…

      • http://jonstolpe.com/ Jon Stolpe

        Thanks, Brandon.  Yes, it’s growing slowly.  I have realized that it takes some time.   By the way, I love what you’re doing with the new domain.  (Great Einstein post today!)

        • http://www.brandongilliland.com/ Brandon

          Thank you! I appreciate your kind words. I am really enjoying the new domain and platform…I have so much planned (as well as some awesome giveaways in the next month)!

  • Qheventer

    Just started a couple of weeks ago.
    http://fjthomas.blogspot.com/

    • http://www.changevolunteers.com/ Kenneth Acha

       I don’t want to be nosy, does Mike allow people to share their websites in comments? Some people don’t allow it while others do…

      • http://michaelhyatt.com Michael Hyatt

        It’s a fine line. If it’s relevant, I allow it. I probably err on the side of grace.

      • http://www.brandongilliland.com/ Brandon

        As long as you aren’t spamming…

    • http://www.brandongilliland.com/ Brandon

      Nice. I would encourage you to switch to wordpress. I used to use webs and blogger, but I doubled the traffic when I switched to wordpress.com. Starting out, it is a great platform!

      Make the switch to wordpress! :)

  • http://www.alslead.com/ Dave Anderson

    I am 6 weeks into my blog.  After watching numbers and looking at graphs for product launches in a Fortune 20 company, I am seeing that my patience with myself is important.

    A few good comments from readers a week keeps me going.  Google Analytics has been a key tool.  I am blogging 3 times a week and I watch what days I have spikes in readership.  Fridays seem big, which surprised me.  I am looking at my content to see if there are some topics that are bigger hits than others.

    Also, my subscription rate has flattened (50-60).  I don’t have a give away product to encourage subscriptions yet.  Do you have any suggestions?  

    Dave
    http://www.alslead.com

    PS.  I think #4 is missing the word “taken”.

    • http://michaelhyatt.com Michael Hyatt

      Thanks for catching that missing word. Fixed. I would try to find 3-4 posts you could cobble together as an e-book and give it away in exchange for subscriptions. People often need the incentive.

      • http://www.alslead.com/ Dave Anderson

        Thanks Michael.  I have a  series that I am about to finish.  I may package that.  

      • http://www.brandongilliland.com/ Brandon

        Agreed. I did this a few months ago, and it worked really well. Give it away free, and the readers will thank you!

    • http://theordainedbarista.com/ Barry Hill

       Dave, 60 subscriptions in 6 weeks is fantastic! Keep up the good work!

      • http://www.alslead.com/ Dave Anderson

        Thanks Barry.  I need that perspective.  I am have not been sure about what normal, good, or great is in this arena yet.

      • http://www.justcor.com/ Cor Chmieleski

        I asked Dave (above) but it might prove beneficial to hear your thoughts. 

        Are you (and any others reading this) thinking subscriptions to your blog are THE thing? What’s the general consensus out there?

        As a new blogger, the line graph that Michael posted above speaks to a potential payoff. Even so, some of us may never get there. In the mean time, what is success look like incrementally? Unique visitors? Total page views? Subscriptions? What are your thoughts?

        • http://theordainedbarista.com/ Barry Hill

          Cor—Wow. What fantastic questions. And I mean that because these are questions that I should be wrestling with.

          Do I think Subscriptions are THE thing? No, but they are very important. The most important thing for me is being passionate about what my message and ministry are—now, if nobody really cares about my message or ministry than I have to evaluate whether or not the “blogging thing” is for me or not? is it worth my time? There are a TON of Christian blogs out there that talk about hot button topics and controversial pastors—but I can’t do it. So I am fine with he fact that I am going to have WAY less traffic than others who are talking about that stuff, and it’s fine for them—just not for me. I want to encourage and give hope— hope is not as “sexy” as the latest christian drama or angst floating around the web.

          So, what is success? Realistically? building a valuable community to share thoughts and ideas with and to encourage one another! Would I love a TON of traffic and visitors and get 6 figure book deal? Yes, of course. Who wouldn’t?

          So, in the mean time, I will try not to obsess over Google analytics, but I will work hard and give myself manageable goals and good vision. To answer your last question—subscriptions are good, but all the subscribers in the world don’t matter if you don’t have people visiting your site. Build community and let the results follow!

    • http://www.justcor.com/ Cor Chmieleski

      Thanks, Dave. This helps. I’m 8 weeks in also blogging 3 new posts a week.

      Are you (and any others reading this) thinking subscriptions to your blog are THE thing? What’s the general consensus out there?

      • http://www.alslead.com/ Dave Anderson

        Cor, I think it is a measure but not the only measure.  Barry is right about content and people coming to the site.  I do look at Google Analytics and FB page data as well but I do not get caught up in them.  I could but I try not too.

        I want to see impact on others first and then on my business.  I am getting good feedback on my content on a consistent basis.  That has been the most revealing thing to me.  I think I am on the right track.

        Good luck.

  • http://www.ChristianFaithAtWork.com/ Chris Patton

    I am clearly in the beginning stage as I am eight months in and tracking just over 1,500 unique visitors this month.  My subscriptions (150) are growing, but slowly.  I just started trying to figure out Twitter and Facebook and I hooked up with another blogger in a similar position with his blog.  We are looking to learn from each other as we go.

    I did have a surprise pop up.  Through my blog (Christian Faith At Work), I received a request to teach (via skype) a group of 40-80 business people in a church in India about marketplace ministry!

    I will be teaching (with a translator) them about how to use their businesses to impact eternity for Jesus.  The material, based on Scripture, will come mainly from my blog and personal experience.

    • http://michaelhyatt.com Michael Hyatt

      That is a great example of the value of a platform. Ir creates visibility and opportunity. Good for you.

      • http://www.ChristianFaithAtWork.com/ Chris Patton

        Thanks for all of your help in making it happen through your tips and teaching on your blog!

    • http://jeremystatton.com/ Jeremy Statton

      That’s exciting, Chris.

      • http://www.ChristianFaithAtWork.com/ Chris Patton

        I am definitely excited about it!  I could not have imagined doing anything like this a year ago…

    • http://www.kellycombs.com/ Kelly Combs

      I have 75 subscribers! It feels like 1 million to me.  I started the year with just 17, so thanks to my guest post here at Michael’s blog, I have had a huge surge.  

      Congratulations on your new teaching ministry! God bless.

      • http://www.ChristianFaithAtWork.com/ Chris Patton

        Thanks Kelly!

      • http://www.brandongilliland.com/ Brandon

        Congratz!

      • Jim Martin

        Congratulations on these new subscribers!

      • http://www.justcor.com/ Cor Chmieleski

        Hey Kelly (and Chris and others),

        I was just talking to my brother about what progress looks like. Thank you for being willing to share where you guys are at. It is very encouraging.

        • http://www.ChristianFaithAtWork.com/ Chris Patton

          You are welcome, Cor!  I have been encouraged by others along the way and I am excited to be able to pass that on!

        • http://www.kellycombs.com/ Kelly Combs

          My pleasure.  Baby steps are still steps.

    • http://www.tnealtarver.wordpress.com TNeal

       Excellent, Chris. That is a great and surprising outcome to having a consistent message and a clear voice in the blogging world.

      • http://www.ChristianFaithAtWork.com/ Chris Patton

        I appreciate your encouragement along the way, Tom!

    • http://www.dwaynes--world.blogspot.com Dwayne Morris

      Chris, just checked out your blog. Very impressive. I can see why you would be invited to teach in India. It’s very obvious you’ve put a lot of time into your craft. Keep the good stuff coming!

      • http://www.ChristianFaithAtWork.com/ Chris Patton

        Thanks Dwayne!  I will try!

    • http://www.brandongilliland.com/ Brandon

      I had no clue you were only 8 months into it? I have been to your site, and I would have thought that it was 2 yrs…!

      • http://www.ChristianFaithAtWork.com/ Chris Patton

        Brandon, you sure know how to make someone feel good!!!

        Thanks for the affirmation!

    • http://www.justcor.com/ Cor Chmieleski

      Re: India invitation – Coolest thing I’ve heard in a long time. Rock that thing!

      • http://www.ChristianFaithAtWork.com/ Chris Patton

        Me too!  I am really pumped about where this could lead!  I can’t wait to see where God takes it…I am just along for the ride.

        • http://www.justcor.com/ Cor Chmieleski

          That’s a great place to be!

  • http://runningwithhorses.wordpress.com/ Steve Hawkins

    I started about a month ago. I’m trying to decide on a direction for my blog. For now, I post stories about things I learn throughout the week that can help others in a particular area. 

    • http://theordainedbarista.com/ Barry Hill

       Steve,
      Direction is really important. It will help you immensely when things get tough. Having a purpose and niche within that that purpose is something I am trying to refine—even though I have been blogging since 2008.

    • http://www.tnealtarver.wordpress.com TNeal

       Since you’re in the early stages, I’d recommend working on a consistent posting schedule. As I wrote, my voice and message arose. For me, the writing brought my heart’s passion to the surface. It also helped me to know what I could commit to schedule wise. Small and learning is a beautiful place to be so enjoy it. Eventually you’ll see your message sharpen and your audience grow.

      • http://michaelhyatt.com Michael Hyatt

        I agree. Consistency is so important.

  • http://www.ninanesdoly.com/ Nina Nesdoly

    Thanks for the post Michael, that is encouraging, and it’s interesting to hear how your blog served you later on. I find the most challenging thing with my site is figuring out what people want to read. My site, which I started last summer and have only really been up-keeping since January, has about 1,000 unique visitors/month, but it’s very inconsistent. Some posts attract hundreds of people, while others attract 15 people (not including subscribers.) While publishing to 7 media sharing sites attracts a lot of readers, it does not entice subscribers as the links are so easily available. I have an e-book in the works that will hopefully increase site traffic as well.

    • http://michaelhyatt.com Michael Hyatt

      It is really important to learn what you can from your stats. See if you can glean your own insights about what iw working and do more of that. I consider my blog a lab. I am always learning and adapting.

    • http://theordainedbarista.com/ Barry Hill

      Nina,
      I think most bloggers deal with these same challenges—”why are some topics more read than others.”

      One thing that has really helped me out is to spend as much time (or a good amount of time) on the title of the post as I do on the post itself. SOOOOOOOO many times I just throw a title on a post and let it rip!

      You should try it. Michael has a couple of really good suggestions here:

      http://michaelhyatt.com/10-ways-to-generate-more-blog-traffic.html

  • http://www.peak313.com/ Clare

    Very Encouraging. Thanks for the insight!

  • http://www.goeienuusloli.wordpress.com/ Loli

    ‘Eight years ago’ …I should have learned everything about computers!!!!!
    So, yes, I am at stage pre-one; blogging, but battling to make sense out of dashboards and widgets and gadgets and midgets!!!!!!!Also, just not getting to what I love doing, and that is to write on PAPER!!! One tends to feel, like I am feeling right now, ” I should be busy writing, but here I am again at the P.C. ! WOuld your book help complete novices like me…ex. Step one: find the power button. Step Two: turn it on :P

    • http://www.kellycombs.com/ Kelly Combs

      Michael has some great blog posts for beginners, on Blogging, Twitter, etc.  Use his search engine bar near the top of the blog to find them. Best wishes.

    • http://michaelhyatt.com Michael Hyatt

      Yes, I think my book will help complete novices—assuming you can find the power button. ;-)

    • http://www.tnealtarver.wordpress.com TNeal

       
      The technical side will come as needed (or, as you find someone who speaks Geek–which isn’t my native tongue at all). Writing well is still the basic skill most needed to blog and develop a following. In the writing of posts, you’ll discover what you need to know and where you need to grow. Michael’s advice to focus your energies on your readers (and not “widgets and gadgets and midgets”) is a great place to start. Picture the one person you want as a reader (a friend, a family member, the tired waitress at the local diner). What does that person need to read from you? Then write, write, and write some more. Would love to hear how it goes, Loli. God bless-Tom

  • http://www.thegeezergadgetguy.com/ Thad Puckett

    I am trying to find my voice.  Unfortunately I think I still have a frog in my throat.

    Actually I feel like I am improving, but need so much more work. 

    • http://jeremystatton.com/ Jeremy Statton

      It’s good to see progress. Keep plugging away, Thad.

    • http://www.tnealtarver.wordpress.com TNeal

       Where are you in the journey, Thad? For me, my natural voice developed after months of writing. The writing itself helped my voice to emerge and my direction as well. When Michael and others wrote “today is the best day to start,” and after reading that a dozen times, I finally started with little idea of what I was doing or where I was going. In time, both voice and direction surfaced.

  • http://www.SiaKnight.com/ Sia Knight

    I, too, am in the beginning stages. I have starting blogging,tweeting, and vlogging but I have not started offering subscriptions (I’m not sure if it fits with my content). Perhaps I will try giving away my ebook in exchange for subscriptions. I’m afraid that I’m stuck in the process of doing many different things but I lack a comprehensive strategy.

    • http://michaelhyatt.com Michael Hyatt

      If I had to do it all over again, I would make getting subscribers my #1 focus. Nothing is more important. I didn’t really start until 2011. I am still kicking myself for that.

      • http://www.SiaKnight.com/ Sia Knight

        You have definitely given me something to think about Micheal.  I will work to figure that out…

    • http://www.tnealtarver.wordpress.com TNeal

       Sia, what is vlogging? That’s a new term for me.

      • http://www.SiaKnight.com/ Sia Knight

        It’s video blogging- nothing fancy.

  • http://jeremystatton.com/ Jeremy Statton

    Thanks for sharing this, Michael. I heard a preacher describe the desire for “instantaneous preparedness.” Few of us are willing to allow for growth and maturity to take it’s due course. Internet successes often look like they happen over night, but they don’t.

    • http://www.kellycombs.com/ Kelly Combs

      You are so right. I don’t know who said it, but it’s become a common phrase, “It took me 10 years to become an overnight success.” We only see the success at the end, and not the 10 years of hard work.

    • http://www.tnealtarver.wordpress.com TNeal

       That thought rings true with life’s experiences. I know I’m experiencing a little success with my recently released novel. I can attest to the fact any success can be attributed to two specifics things. First is God’s favor. Nothing happens in life without Him. Second is the behind-the-scenes growth periods that have taken place as I wrote, refined, and rewrote the manuscript. Sudden success isn’t sudden at all.

  • http://www.inspiredtoaction.com/ Kat

    Wow. I didn’t realize I’m such an old school reader. I think I was one of those early 700. It’s been such a blessing to learn from you all these years.

    You mentioned why you might have had a growth spurt in year five, but you also have a very significant spurt in two years ago. Do you have thoughts on what led to that one?

    • http://michaelhyatt.com Michael Hyatt

      I am not sure. I’d have to do some analysis. I know that was about the time I started posting five days a week.

    • http://www.tnealtarver.wordpress.com TNeal

       Kat, thanks for the reminder of being a part of the “great cloud of witnesses” who saw Michael’s transition from what he started to what he’s doing now. We have a unique perspective of seeing how to learn and grow as a blogger. We know how his transparency has let us in on the journey and has encouraged us to walk along with him. Great questions as well.

  • http://successbeginstoday.org/wordpress John Richardson

    It was great to see you at Catalyst, Michael. Your presentation was very helpful and I’m sure your book will take off. With the economy the way it is, so many people are looking for viable alternatives to the standard 9 to 5 job. Building a platform is one way to build visibility and also an income stream.

    I’ve been blogging for seven years now, and I have Google analytics for 5 of those years. My traffic has slowly risen, with a big jump over the last 6 months. Since I write mainly about personal development topics and technology, my traffic peaks in January, when everyone is setting goals and trying to figure out the latest technology they got for Christmas.

    Currently my traffic is running about 22,000 visits and 42,000 pageviews per month. I had a couple of big spikes over the last two weeks, due to some tweets and a link from you in one of your posts (thank you!). Your chart is a great inspiration!

    My goal over the next year is to really fine tune the SEO portion of my blog and create different products that match my content. I’m currently reading a fascinating book by Daniel Burrus, called Flash Foresight, which has opened my eyes about forecasting future tech trends and thinking way outside the box. I’ll be blogging about some of his ideas this week and running a project I have for a seminar through his seven triggers. So far, his ideas are making the impossible… possible.

    • http://michaelhyatt.com Michael Hyatt

      Thanks, John. It was great to see you too. Thanks also for the recommendation of Flash Foresight. I read your blog post on this yesterday and promptly bought the Kindle edition. I can’t wait to read it. (I also downloaded the Audible version, so I can listen while running.)

      • http://successbeginstoday.org/wordpress John Richardson

        This book will be especially helpful for long term goals. When we set goals five or ten years out, we need to take into account how the world will change by then. The author has some great info about what Web 3.0 and 4.0 will incorporate. Get ready for 3D and robots… Wow!

  • http://www.kellycombs.com/ Kelly Combs

    I finished my 4th year of blogging this month. I love your graphic, it really does encourage me to keep plugging along!  Who know where I will be in 4 more years? I believe that hard work and perseverance does pay off, but I also believe that “many are the plans of man, but the Lord’s plans prevail.” (Proverbs 19:21) So ultimately, it is the Lord’s decision whether my platform grows.  After all, if he can feeds thousands on 5 loaves and 2 fish (and he can!), then he can grow my little blog to something greater. 

    *By the way, the L in learn is missing in your last sentence.*

    • http://michaelhyatt.com Michael Hyatt

      Thanks for pointing out that typo. All fixed now.

    • http://www.brandongilliland.com/ Brandon

      True. Hard work does pay off eventually. I have been blogging for almost 3 years, but only seriously for a little over a year.

      I recently switched my site to self-hosted wordpress just last week bbecause I want to take it to a new level.

  • http://blog.cyberquill.com/ Cyberquill

    I see :)

  • http://www.oikosliving.com/ cherylsmith

    Those are great insights Mike. I appreciate being able to see the numbers and hear how you’ve gotten to where you are now. Your suggestions make sense both in theory and in practice. 

    And I think you’re right. This is a very encouraging post. Can’t wait to read the book!  

  • http://theordainedbarista.com/ Barry Hill

    Michael,
    I have been blogging since 2008—so according to your calculations I should blow up (slang for get bigger) at any minute now? :)  Where you put life hacker… One day I will list Michael Hyatt!

    • http://michaelhyatt.com Michael Hyatt

      I hope that is true, Barry!

    • http://timewithtracy.com/ Time With Tracy

      I just subscribed to The Ordained Barista. I’m all for it “blowing up!”

      • http://theordainedbarista.com/ Barry Hill

        Tracy,
        You’re the best! :) Thanks!

  • Joy

    Wow, very encouraging Michael! Thank you for information, sometimes a little patience DOES pay off! Appreciate it.

  • http://www.tnealtarver.wordpress.com TNeal

    I am at the beginning of year 2 thanks to your constant urging/encouragement to your readers.  I appreciate the insight you offer us by allowing us to peek behind the curtain and see an influential person’s small beginnings. After releasing my first novel through WestBow Press, I know the importance of blogging and its influence in connecting my writing with my readers.

  • http://www.agoofyidea.com/ Jennifer

    I have been adding content to my blog since last July, three days a week consistantly. Now I am beginning to work on my platform, guest blogging, and getting more traffic. You’re advice has been very valuable to me. Thank you.

  • su Soutter

    Just celebrated my 3 year blog anniversary last week. I would love to learn how to package a blog series into something readers get when they subscribe to my blog. . .this tech stuff is the stuff I need help with.  Also if you do that. . do you take the blog posts off your blog (I assume so). So any pointers to where I can  learn how to automatically send an ebook, or package to those who subscribe?  And I enjoy the comments on your blog just as much as I enjoy your posts. This post was very encouraging to me.  Thanks!

    • http://michaelhyatt.com Michael Hyatt

      You might find this post helpful: “How to Create an E-book in Seven Steps.” It basically documents how I created the e-book I am still using to solicit subscriptions.

      • Jim Martin

        I’m glad you provided this link, Michael.  I don’t think I read that particular post.  This will be helpful.

  • http://stevethecoach.com/ Steve DeVane

    I love the best time, second best time insight. Rather than fretting over what we haven’t done, start doing what we should do now.

    • Jim Martin

      Steve, I like this too.  It is good to be reminded of this not only for my blog but a few other projects.

  • http://dalemelchin.wordpress.com/ Dale Melchin

    Michael, I so appreciate this blog post! I’ve been immersing myself in the smart passive income podcast, as well as reading some other books and I have got to tell you this gels with everything I’ve been learning or the last couple of days, so thank you!

    • http://theordainedbarista.com/ Barry Hill

       Pat Flynn is Awesome!

  • http://www.tnealtarver.wordpress.com TNeal

     Kelly, I enjoyed your guest blog. I don’t fit your target audience, Christian women, but I’m always glad to be reminded you’re out there writing.

  • http://brettcohrs.com Brett

     First, just like a recent article I read by Chris Brogan, it’s always encouraging to see that the ‘superstars’ had to be patient up front, but that their consistency and continued improvement paid off.

    I’m in the 500-600 unique visitors a month (although I cheat w/ a Reddit share every once in a while).

    My main problem is that my blog bounces from parenting, marriage, faith, sales, productivity, general ‘day in the life’ writing. I own 3 URLs that are more niche-y, so I have to just pick one and give it some focus for at least 6 months and see how it develops.

    • http://theordainedbarista.com/ Barry Hill

      Brett,
      That is one of the hardest things to do–in my experience, but way valuable. Finding voice and unique theme will pay off in the end! Keep up the good work!

  • http://christianmommyblogger.com/about Nikki

    I have passed the 5,000 unique monthly visitors (on average) and I am still in my first year of blogging (first anniversary September of this year). Problem? My platform is fluctuating. To turn those visitors into subscribers, I need to have a consistent voice. I will note that my primary goal is ministering and so my focus is not to just grow my readership. That being said, I will be more successful at ministering to more if I am able to consistently reach out to those visiting! Thank you for your direction!

  • http://exciramedia.com/ Shannon Steffen

    You are spot on! So many people give up their blogs right before they make it big.

    I have a blog that is 7 years old and I get massive traffic on it because of its topic and longevity. However, I also have a blog that is only 1.5 years old and I haven’t been blogging regularly or giving the readers what they truly desire. It’s not out of lack of want but rather lack of focus.

    Your post has helped to ignite the fire once again for this newer blog and I have made it a primary focus to get regular (high quality) blogging on a schedule. My blog is that important to me.

    Thank you again, Michael. I don’t think you truly grasp how many people you help with this blog. Keep up the awesome work and God Bless!

  • http://twitter.com/LoriARamsey Lori Ramsey

    While I’ve been online for over 10 years, I just  a couple months ago started my LA Ramsey blog specifically to help me build a platform for my novels.  I’m in the very beginning, less than 10 subs – but I’m on Facebook and Twitter and slowly working this.

    • Jim Martin

      Good for you, Lori.  I wish you the best with this.

      • http://twitter.com/LoriARamsey Lori Ramsey

         Thank you Jim!

  • http://www.jeubfamily.com/ Chris Jeub

    Michael, you may know that I had the privilege of reading a pre-release of PLATFORM. I’m telling my friends that it is “Godin with specifics,” both motivating with details on how to launch. It’s a perfect book for those who seek to build their unique message. 

    You are one of the most encouraging bloggers on the Internet, and everyone (emphasize everyone) should be following your lead. Here’s to your first million copies!

    • http://michaelhyatt.com Michael Hyatt

      Thanks for that, Chris. I love that position statement: “Godin with specifics.” Seth has certainly been an encouragement. Thanks for your comment. Made my day.

      • http://www.jeubfamily.com/ Chris Jeub

        You’re very welcome. And see you in Georgia next week for SCORRE!

        • http://www.kellycombs.com/ Kelly Combs

          Looking forward to meeting you & Wendy next week, Chris.

          • http://www.jeubfamily.com/ Chris Jeub

            Same here!

  • http://girlmeetspaper.com Jane Graham

    This was encouraging, Michael, thank you. Last year I switched URLs in an effort to “brand” my writing, and felt as though I was starting over. Do you think that I should expect to calculate growth as a first year blogger, even though I’ve really been around for three? Love your work and appreciate your advice.

    • http://michaelhyatt.com Michael Hyatt

      It’s hard to say. If it’s a completely new project, I would count it as year one.

  • http://www.tamedingtonshaw.blogspot.com/ Tammie Edington Shaw

    I am coming upon one year of blogging. I’ve learned much from your posts and those you follow. I have much to learn, but working on quality content. Thanks for all you share.

  • Ron Forseth

    I’ve reviewed an Advanced Reader’s Copy of Platform. This is no exaggeration: If the book were to cost ten times as much as it does, it would be worth it. I highly recommend this book for anyone wishing to leverage the power of internet communications for any cause or purpose. Michael Hyatt has been extremely generous with his insights. Platform is a GOLDMINE. Buy it! (Unpaid promotion. I’ve never even met Michael.)

    Ron Forseth
    Vice President
    Outreach, Inc.

    • http://michaelhyatt.com Michael Hyatt

      Thanks for this comment, Ron. Wow. I am blown away!

      • su Soutter

        oh my word..  I cannot wait to get a copy of your book based on the comments left!!  I am so excited!!

    • http://www.MicheleCushatt.com/ Michele Cushatt

       I absolutely agree, Ron. It’s a great book!

  • http://www.sociallysorted.com.au Donna Moritz

    Hi Michael – thank you SO much for sharing this.  I really had no idea what a respectable growth in numbers was and I am pleased to say that I reached my first 1000 at the 6 month mark, so I am pleased with my progress so far now… but I also was in a fortunate position to be reading blogs like yours to help me get a handle on things from the beginning, so thank you!  I will look forward to my graph going up and I am encouraged by this post!  Have a great week!  

    • http://michaelhyatt.com Michael Hyatt

      You are ahead of schedule!

      • http://www.sociallysorted.com.au Donna Moritz

        Thanks Michael – I am inspired to try and post 3 days a week now after reading your article.  I also got to write for Social Fresh this year so I am really enjoying it!  I have referred your blog to just about every business and social media client (along with a handful of others) and they all give it rave reviews!  Have a great week!  

        • http://michaelhyatt.com Michael Hyatt

          Thanks so much for referring my blog. I appreciate it.

  • http://timewithtracy.com/ Time With Tracy

    This post is the final encouragement I needed to start working on an E-book. Thank you! My blog is only about a year old and my readers have mostly been people I know in real life until recently. I also saw a huge surge in unique visitors last month after my guest post here (thanks again!), and I’ve had a blast getting to know the wonderful people in this amazing community you’ve built. I have never been focused on subscriptions, but I realize if I want to encourage more people I’ve got to do that.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      What is your e-book going to be about? I’d love to know!

      • http://timewithtracy.com/ Time With Tracy

        Thanks for asking, Michele! I’m toying around with a few ideas and will let you know when I narrow the focus. It might relate to my experience trying out for a men’s basketball league that I played in last winter. I just need to come up with enough content that would be beneficial and applicable to my readers’ lives.

        • http://www.MicheleCushatt.com/ Michele Cushatt

          Sounds interesting! I would’ve never guessed it had something to do with Basketball. :)

  • http://www.dwaynes--world.blogspot.com Dwayne Morris

    Thanks for sharing this post…very encouraging! I’m trying to figure out where I need to land. Your comment about writing for your audience rather than sharing your personal experiences was GOLD for me. I need to spend some time praying and planning my next move.

    Have you ever considered offering a 60-second evaluation of reader blogs or providing a Checklist for an Effective Blog?

    • http://michaelhyatt.com Michael Hyatt

      Yes, I am actually working on a “Platform Effectiveness Checklist” now. Thanks for asking!

  • http://www.timemanagementninja.com/ Craig Jarrow

    Michael, love the transparency here.

    It is tough to start something that may not pay off for many years. Yet, that is true of many things in life. You have to learn and you have to grow. You have to make your own path.

    I am hitting the growth curve in my own blogging adventure and it feels great. 

    Looking forward to your book. I am sure it will contain lots of great insights to accelerate people building their own platform.

    To those just starting out… I will say, you will still have to “Do the Work.” :)

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Craig. Steven Pressfield’s book, Do the Work, is also a great source of inspiration.

      • http://theordainedbarista.com/ Barry Hill
        • http://michaelhyatt.com Michael Hyatt

          The War of Art is one of my all time favorites.

        • http://www.MicheleCushatt.com/ Michele Cushatt

           Both of these are on my to-read list. Better bump them up the list.

  • http://www.facebook.com/people/John-Pearce/1644565493 John Pearce

    This is interesting and useful stuff. Are there two or three things you would do to get your blog off the ground more quickly if you were starting it today? 

    I’ve just completed my novel and now need to start the blog, so am looking for quick-start suggestions.

    Thanks for the good work. I wouldn’t miss a single post.

    • http://michaelhyatt.com Michael Hyatt

      That’s one of the things I cover in the book. I go through it in detail—more than I include in a comment, I’m afraid.

  • http://www.workyouenjoy.com Adam Rico

    Michael, I’m in the early stages of building my blog focused on helping others find or create work they enjoy doing. I’ve had it up now for almost a year, but I took some time off after my second child was born. I am now blogging consistently every week. Thanks for your post because slow growth can be discouraging. It’s good to know that sticking with it will pay dividends.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I agree–this is encouraging. Blogging for years without much traffic is like going on a diet for 3 years and not losing a pound. :)

      • http://www.workyouenjoy.com Adam Rico

        Ha, that’s exactly right Michele. Blogging is like dieting. They both require a long term lifestyle change to be successful.

        • http://www.MicheleCushatt.com/ Michele Cushatt

          And the patience of Job while waiting for results.

  • christhesoundguy

    I almost gave up two years ago.  I decided to give it one last go with all my energy on making a great platform.  It paid off.  Size-able newsletter list, my own product, and one article syndicated out weekly to a couple big related sites.

    • http://www.MicheleCushatt.com/ Michele Cushatt

       Congratulations, Chris!

  • http://leesabarnes.com/ Leesa Barnes

    I have an existing platform, but I’m building a platform in an entirely new area. The tricky part is to decrease my visibility on the “old” platform without making it seem like I’m abandoning it altogether. I’ve removed my likeness from the old platform and am now focusing on the process to keep the old platform moving forward, instead of the personality (which is me). I don’t want those in the “old” niche to lose interest just because I have. 

    This is the first time I’m trying to keep both an old and a new platform co-existing side-by-side. In the past, I usually drop the “old” platform in favour of a new one. I don’t know if any of your readers have had this issue, but I’d love any tips on how to make this a seamless transition. Remember, I want the old platform to continue moving forward, just without me as the focal point.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I don’t know that I have any advice for you, but I think it will be difficult to keep that platform moving forward without your presence. People connect to people. Without you, it will be difficult for them to stay interested and connected. I’m curious if anyone else has insight on this …

  • http://www.michaelnichols.org/about Michael Nichols

    The best thing about this post is being able to see what can happen with consistent effort that adds value to the lives of others.

    A bonus is seeing that 4 months after the relaunch of my blog I’m ahead of where you were after 4 years. ;)

    (But only because I’ve been implementing most everything you have served up.)

    • http://michaelhyatt.com Michael Hyatt

      Awesome, Michael. That is great.

  • http://colebradburn.com/ Cole Bradburn

    Great to see this Michael.  I’m in my first year of intentionally creating a platform, working hard and staying encouraged through people like yourself, Jeff Goins, and many others.  My blog is about living a better story through health, happiness, and adventure — all tied together with the empowering freedom from worry that we get from Christ.  Go. Live. Learn.

    It is heartening to see that you reached a proverbial “tipping point.” I reached the understanding in December of making it about my readers needs.  I switched from writing conservatively about what I thought they “needed” to hear, to sharing stories more vulnerably.  

    It turns out I didn’t know what they “needed” to hear.  That should have come as no surprise.  

    Thanks for all you do Michael.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Nice blog, Cole. And I like your subject matter. Good stuff.

      • http://colebradburn.com/ Cole Bradburn

        Thanks Michele, appreciate you taking time to encourage :)

        • http://goinswriter.com/ Jeff Goins

           You’re doing great, Cole. Keep up the good work.

          • http://colebradburn.com/ Cole Bradburn

            Thanks Jeff, appreciate you.

  • http://twitter.com/AnnSStephanie Ann Stephanie

    I starting blogging just a few months back and was already about to give up. This post has really encouraged me. I’m sure now I have a long way to go. Thank u for the write up.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I’m glad you’re encouraged to keep going, Stephanie. It takes time and hard work, but I believe it’s worth the effort. 

  • Mike Asbury

    Definitely at Stage 1, but I am definitely iproving my skills and endeavoring to learn from someone who has done this before. I am a faithful follower, Mike, because your content is so relevent to where I am today. Thank you for allowing me to take this journey with you!

  • Lorna Faith

    Thanks Michael for being so honest with all of us:) It’s encouraging for someone like me who’s just starting out in the ‘blogging world.’ I’m focussed on consistent, quality content as I try to find my ‘voice. Thanks so much for the advice:)

    • http://www.MicheleCushatt.com/ Michele Cushatt

       The voice piece will come as long as your consistent with writing. Keep going, Lorna!

  • http://deuceology.wordpress.com Larry Carter

    I would have to say tha I am at stage 1.  I have been blogging for 3 1/2 years, but I am just now figuring out a few things.  I need to tweak some things and improve my platform.

    • http://theordainedbarista.com/ Barry Hill

       Larry,
      At least you are being honest with where you are! I thinks that’s really important! After several years of doing anything you sometimes think that you should be the expert, but to continue to have a learning spirit, even after 3+ year, is a great thing!

  • http://www.kimconstable.wordpress.com/ Kim Constable

    Thanks Michael.  I started my blog 44 days ago and decided when I started it that I would blog every day for 365 days.  In 44 days I’ve had over 4000 views by marketing it through the social media channels.  It’s now heartening to see that even when I don’t get to post until late in the evening, I consistently have 30-50 views of my blog anyway.  I think persistency is the key to everything, as is making sure your are consistent.  Sometimes people don’t have time to read your blog one day, but the next day they will.  If you keep the messages frequent, it seems to attract more people.  

  • shayne champlin

    Michael thank you for sharing all that you do. You have inspired me to build my platform, and I will keep you updated as I do.  Keep it up!

    Blessings,
    Shayne

  • Marty

    Michael…when is the new book available?  I’m looking forward to it.  I’ve figured out a few things about Twitter and now I’m working blogging.  Great insights.

    • http://michaelhyatt.com Michael Hyatt

      The official pub date is May 22. Thanks.

  • http://www.authorcynthiaherron.com/ Cynthia Herron

    I’m currently reading Carrie Wilkerson’s The Barefoot Executive, and I’m looking forward to the release date of yours, Platform:Get Noticed in a Noisy World.  Thanks so much for sharing and for being such an encourager!

    So thrilled that you’re the keynote speaker at the ACFW conference this year!

    • http://www.timpeters.org/ Tim Peters

      Cynthia -

      How is Barefoot Executive?  

      • http://www.authorcynthiaherron.com/ Cynthia Herron

        Tim, it’s a must-read for all those wishing to branch out and spread their wings. She packs a punch between those pages!

        • http://www.theemptyinbox.com/ Michael Hawkins

           Cynthia -

          I agree:  Carrie’s book is fantastic!  Lot’s of good advice, real-life stories of people who have been-there-and-done-that, and tons of links to inspiring videos that Carrie created.

          It’s a book that you’ll read and re-read. 

        • http://www.MicheleCushatt.com/ Michele Cushatt

          Thanks for the recommend, Cynthia. I’ve been wondering about this book myself.

  • GordonMarcy

    Clueless about blogging and social media, I discovered your blog after you hit the inflection point. By putting into practice what I learned from you and your platform, it took 18 months to attract 1,000 readers a month. Signed, a grateful student, still learning from you.

    • http://www.timpeters.org/ Tim Peters

      Gordon -
      Hope you are doing well.  Excited about what God is doing in and through you.  Cannot wait for Enspire to launch.  

      • GordonMarcy

        Thanks for the encouragement Tim. Congrats on being part of the leadership community here. It’s a great and trusted platform.

    • http://michaelhyatt.com Michael Hyatt

      Awesome, Gordon. Glad to hear from you.

  • http://www.facebook.com/sean.cannell Sean Cannell

    1. Great Post! 

    2. Excited for your new book!3. A lot has changed from 2008 to 2012… and the noise is more than ever.  I have heard some say even if you have great content its much harder (if not impossible) to hit that tipping point today.Thoughts?

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Sean. Yes, I totally agree with point #2. I’m not saying it’s easy, but I’m saying it’s easier than ever, because of all the tools. I really do think my book will dramatically reduce the learning curve. Thanks again.

    • http://www.heartyourchurch.com/ Jason Stambaugh

      Great question Sean! Thinking about how to respond…

  • http://www.CharlesSpecht.com/ Charles Specht

    Love this.

    Question: When is the best time to build a platform?Answer: Eight years ago.Question: When is the second best time?Answer: Today. 

    So much to learn here.  I’ve only been blogging for a bit over 7 months, but I’ve noticed that I’m getting a lot more search engine traffic because my posts have gained “time.”  Over time, you gain readers due to quality and consistent content, and search engine traffic will increase due to the same.

  • Sensitiveandcentsible

    Thanks for the great tips and encouragement. I am in my 3rd month of blogging– so definitely stage1. I’ve already been helped by some tips I learned listening to your podcast, “This Is Your Life” . Thanks again!

  • Agatha Nolen

    Super advice, Michael-can’t wait until the book is released in May.
    I had an idea for a book 18 months ago and was advised to : 1) start a blog and 2) read your blog each day! I’ve done both. After 16 months of blogging, I have 1400+ unique visitors per month and steadily rising. I blog 3-4 times per week on Putting Our Relationship with God first, and then working on Holy Relationships with Others. I write and also post my photography. I believe that bloggin is also improving my writing skills when I get back to that book proposal! I’m interested in learning more about developing your voice. I’m sticking to my very narrow topic and not getting off-track. Is that what you mean by developing your voice?
    Thanks again for sharing such wonderful experiences!
    Agatha Nolen
    http://www.agathanolen.com

    • http://michaelhyatt.com Michael Hyatt

      Good for you. You are ahead of where I was at that time!

      My “voice” I mean the way you express what you express. It’s everything from your syntax and grammar to your choice of vocabulary. I probably need to write a blog post on this!

  • http://tcavey.blogspot.com/ TCAvey

    I’m pretty new to building my platform but I am encouraged.  Not a full year in yet and I have seen an increase in traffic and followers.  Praying for more as I work on providing quality content. My blog focuses on current events/politics and religion. I’m an aspiring author who hopes/plans to publish novels that will cater to those who are interested in our world, its changing climate (not weather) and how God fits in or is left out.

  • http://brandonweldy.wordpress.com Brandon Weldy

    I am in the beginning stage. This is only my 7th month. When looking at your chart I was amazed by your numbers! I had been getting frustrated with my blog because I was running around the same numbers every month. I have also let that frustration influence how much I have been posting, which of course only has a negative effect. Thanks for sharing this post and being encouraging!

    • http://michaelhyatt.com Michael Hyatt

      I’m so glad. That’s exactly the impact I wanted to have.

    • http://www.timpeters.org/ Tim Peters

      Brandon -
      I am with you.  Keep it up.  

      • http://brandonweldy.wordpress.com Brandon Weldy

        Thanks for the encouragement!

  • http://www.carlosguereca.com/ Carlos Güereca

    I’m in stage 0, a few days from stage 1. Thanks to your encouragement and inspiration, next Friday I’ll launch my blog.

    I’ve following you for the last few years, and until now my platform consisted of a Twitter account @RectorUNID:twitter and a Facebook page /RectorUNID. With your advise, I’m now using tools like WordPress, Standard Theme, Hootsuite, Buffer, etc. in my platform building process.

    I’m president of UNID, a 24,000-student university in Mexico. You’re a great blogging artist and thanks for your sharing labor!

    • http://www.heartyourchurch.com/ Jason Stambaugh

      You starting with a large real-life community. That always helps.

  • http://www.tillhecomes.org Jeremy Myers

    Very encouraging post. I’ve been blogging for five years, and am now getting nearly 1000 uniques per day, but feel like I’ve hit a plateau. 

    I am now working on refining my voice and solidifying my platform. On the surface, it looks like not much is going on, but behind the scenes, I hope that what I’m doing will prepare me for the next stage. Your post seems to confirm this. 

    Thanks!

  • http://1minutedailyword.com/ Steve Martin

    Congratulations, Michael, on all your success!

    You have worked hard and deserve every bit of it.

    My goal (lofty, I’ll admit) is to have 1 million people a week reading 1 Minute Daily Word (.com)

    For a site that only asks 1 minute a day of people’s time, I think it is doable.

    Plus, that could often be the very best spent minute of the day for those who need a bit of renewal now and then.
     
    http://1minutedailyword.com/

    Thank you, sir.

                   – Steve M.

    • http://www.timpeters.org/ Tim Peters

      Steve -
      That is a great goal! Where do you stand on monthly visits at the moment?  

  • Jack Lynady

    That graph says a ton. Thx for sharing. Looking forward to the book Michael.

  • LivewithFlair

    I have about 2,000 unique visits a month, but I still like thinking about how special it felt to have 5 people who read each month.  Sometimes, the numbers make me lose focus and forget the real reason I’m blogging:  because I love writing, and I love people.  As long as I stay true to the task at Live with Flair, the more folks read and follow.  I have to check my heart so often because I start to want a platform more than I want to stay true to the task. 

    I love your advice about consistent blogging with a consistent voice.  That’s exactly what I think helped move me up from the 5 readers.  That, and I had to learn how to create branding.  I realized that a brand means I gain buy-in and promise pay-off with every single entry at Live with Flair.  The brand helps gain followers. 

    Did you think about branding early on? 

    • http://michaelhyatt.com Michael Hyatt

      I did think about branding early on, but I still changed it several times until I got it right. Thanks.

    • http://www.timpeters.org/ Tim Peters

      What is your blog address?  I can pass along branding thoughts if desired. Thanks. 

  • http://twitter.com/SulcusZone Erik Back

    Thank you for the encouragement! I needed that. My blog is 8 months old and has about 600 visitors. I’m struggeling to get subscribers (only have 1).

    I think I need to be more focused in my writing and, as you said, find my own blogging voice.

    I’m consistent in my blogging but I have taken a time out for almost a month because I felt frustrated that my blog didn’t grow. I have narrowed my topic down and I’m working on a plan for my blog’s development. I’m not ready to give up yet!

    Thank you again.

    • http://www.heartyourchurch.com/ Jason Stambaugh

      Keep it up Erik. You’ll get there. It’s really hard to get subscribers. I’ve had a lot more subscribers since I added the link to my site navigation. Have you given that a try? 

  • http://twitter.com/jmicoaching John Murphy

    Michael, really like this, so thank you. To get emails from those who land on my page has proven to be a bit of a struggle (I am pretty new to this!). I am an Executive Coach and I was offering a free 30 minute consultation, with little succes. Any suggestions for a good incentive to give email?

    • http://michaelhyatt.com Michael Hyatt

      I think it needs to require less of the reader than a 30-minute consultation suggests. That sounds like a sales call. I would offer a tool that enables people to “sample the brew” and they would find helpful.

  • http://www.facebook.com/deairby Dea Irby

    Great post. Into my second year, still trying to focus my voice. One major paradigm shift has been, as mentioned, to write to benefit the reader not myself, share lessons learned to help others NOT to show off how much I’ve learned. 

    • http://www.timpeters.org/ Tim Peters

      Dea -
      I am learning the same lesson.  

  • http://davidlarteyblog.wordpress.com David Lartey

    Wow! That’s a question I’ve never thought about before. Anyway I might say I’m still at pre-stage1. But I’m inspired that I can also do same as you’ve done.
    Thanks a lot.

  • http://twitter.com/MyHelpSource MyHelpSource

    Thank you for sharing, Mr. Hyatt! I am in the early stages of building my platform and while my early readership figures are on a similar trajectory to your first few years, I am working to get my message out and building a foundation for my own upward inflection point.

    Your work is informative and inspiring.

    Not only do I appreciate your work, but also that of those who comment on your site. I follow as many as I can back to their work, and find myself amazed at the high caliber of your audience.

    Onward!

    Guy

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Guy. I am blessed indeed. All the best.

  • http://www.heartyourchurch.com/ Jason Stambaugh

    This data is most definitely comforting. I’m reminded of Dave Ramsey’s momentum formula: Focused Intensity/Time X God = Unstoppable Momentum

    • http://michaelhyatt.com Michael Hyatt

      I love Dave’s momentum theorem. I heard him give this speech live at Catalyst in October 2009. Thanks.

  • http://davidlarteyblog.wordpress.com David Lartey

    But there is also the addition that ones current societal values adds, for example no 3. So what would one do if he or she doesn’t have that platform to start with?

    • http://michaelhyatt.com Michael Hyatt

      Can you elaborate? I am not sure I understand the question. Thanks.

      • http://davidlarteyblog.wordpress.com David Lartey

        You said in number 3 that sometimes you used your blog to talk to the media on things about your employer, so my question is: if someone is doesn’t have that addition of a few media attention should he continue without the media or wait for the media?

  • http://talesofwork.com/ kimanzi constable

    I want to say that I’m on my way do building a platform (maybe step 3?) to spread the message that you can find work that you love.

    I have been very blessed to have guest posted on this blog (thank you Michael), Dan Miller’s blog, Jeff Goins blog, Dan Black, Tc Avey. I have done some interviews and podcasts, I’ve tried to be everywhere I can.

    I think we have the advantage (that you might not have had Michael back then) of having so much great material availiable to us to learn how to build platforms. Whole blogs are dedicated to teaching it.

    Can’t wait for the new book Michael!

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Kimanzi. You did a great job with your guest post here!

      • http://goinswriter.com/ Jeff Goins

         Agreed. You’re doing awesome, Kimanzi! Love the hustle mentality.

  • http://www.ivanhoesanchez.com Ivanhoe Sánchez

    I’ve been blogging for 8 months; my subscription grows about 5 per month. I thought it was dismal. I heard about having patience before, but this post have definitely reshaped my definition of “patience”. 

    More than information, your encouragement is appreciated. Great post.

  • http://www.facebook.com/JChadBarrett Chad Barrett

    I’ve been blogging since this past January. For the most part, I post Mon-Fri. For now, I’m just trying to do the patient thing and post consistent and relevant content. This post by you, Mike, was encouraging. Patience. Keeping at it. I love writing/blogging. Starting a podcast this week, too! Thanks for your encouragement to us, Mike.

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Chad. Good luck with your podcast.

  • Pjrme1956

    A Couple of things if you don’t mind. This blog is useful to me even though what I am interested in isn’t blogging. It can relate to all sorts of ideas and purpose. I have been so scared of starting something and failing that it has paralyzed me. Starting now, today I have a new voice. Thank you! Secondly my daughter has always wanted to get into journalism. I have sent her your blogs to encourage her. I told her it doesn’t mean someone will begin to read it immediately but the practice of doing it will grow her capabilities and spark new Ideas. Just thinking you can’t, doesn’t do a dog gone thing.

  • http://themarriagechecklist.com/ Dr. Ann

    Okay – I’m motivated to get started on my e-book! 

    Thanks Michael, for your behind-the-blog insights.  They are so encouraging because they de-mystify what could otherwise feel overwhelming.  

    It looks as if diligence and perseverance will continue to be the tools God wants us to use to serve Him!

  • http://www.robsorbo.com/p/welcome-from-disqus.html Rob Sorbo

    Wow. For April I nearly have 300 unique viewers according to GA…I thought this was terrible, but I see that I’m doing pretty well. Thanks for helping me gain some perspective.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      It’s often a matter of perspective, isn’t it? 300 is 300 more than 0, which is what you’d have if you weren’t blogging at all. Good job, Rob.

    • http://www.jmlalonde.com Joe Lalonde

      It’s amazing isn’t it Rob? I know I felt bad when I seen small numbers on my site but putting it in perspective against Michael’s, I see it in a whole new light!

  • http://www.momentsofgracelotr.com/ Anne Marie

    I am moving slowly toward where I need to be. I have a blog but not many followers yet. (http://momentsofgracelotr.blogspot.com).  I’ve had a few articles published. I am focusing the next few months on getting my name out there more. I am almost done with my first book. Looking forward to your book, Michael!

    Namarie, God bless, Anne Marie :)

  • http://www.brandongilliland.com/ Brandon

    This is a perfect post for me. Right now, I am at the beginning. I average about 5,000 pageviews per month. Sometimes, it goes a little under. I recently switched to self-hosted wordpress to my new site: http://www.brandongilliland.com.

    I hit a plateau with my wordpress.com site, and there was hardly any traffic the last few weeks. That is what pushed me to switch to self-hosted. I am glad I did! The traffic has been up over 200% in just the first week! I am really excited…

    It all really comes down to content. I have started to discover who I am as a blogger, but translating that into posts can sometimes be difficult. I am on this journey, and it is only the beginning!

    It is encouraging to see your numbers in the beginning because they look about the same as mine.

    • http://www.jmlalonde.com Joe Lalonde

       That is amazing Brandon! Glad to hear that the switch-over went well and has increased your traffic. I also see you’ve got advertising spots on your blog now. Looking forward to hearing how that helps you out.

      • http://www.brandongilliland.com/ Brandon

        Yes. I am with BeaconAds now…They are a great company. I have had to use the support a lot because I am not tech savvy! haha. They helped me out a lot! I’ve learned a lo about CSS working with them! :)

        I have the ad prices ridiculously cheap, so if you know of anyone looking to advertise, they can on my site. i have it for $.25 per 1k impressions right now…so it would be roughly $1.25 per month!

        Have you run ads on your site yet?

        • http://www.jmlalonde.com Joe Lalonde

           No, I haven’t run any true ads yet. I’ve posted affiliate merchandise and have seen a small return. Nothing great but it helps pay for the blog.

          • http://www.brandongilliland.com/ Brandon

            Gotcha. Do you mean amazon affiliates?

          • http://www.jmlalonde.com Joe Lalonde

            That is one of the affiliate programs that I am part of. But there are others as well.

  • http://MacedoniaFilms.com/ Dan Baker

    Oi! It’s hard not to be discouraged. We originally wanted to gather 5,000 followers within 6 months, but looking at our site stats, that likely won’t happen. The long haul it is!

    Michael, you mentioned focusing on your reader’s needs rather than your expectations. Have you written any posts that expands on that? I’m curious to hear about your journey in discovering that concept.

    • http://michaelhyatt.com Michael Hyatt

      I don’t think I really have, Dan. However, you might check the blogs of Jeff Goins, ProBlogger, and CopyBlogger. Thanks.

  • http://twitter.com/idelette idelette mcvicker

    On SheLovesmagazine.com we’re currently at about 1,000 unique visitors a day after nearly two years on the web. Our first year was really just figuring out who we actually were. In February last year, we started publishing at least five days a week and suddenly noticed, “We have a pulse!” We’re growing every month now. I am so grateful to see the map of your progression and be encouraged that slow and steady certainly does it. Thank you for leading the way!

    • http://TillerFamily.org/ John Tiller

      That’s inspiring!  I love the Half-marathon cause!

  • http://www.facebook.com/profile.php?id=1200247366 David Johnson

    I’m at stage 1, month 1.   I appreciate the time it took for you to understand and respond to your readers’ needs and to find your voice.  I just launched a website/blog: LessonsforUS.com and am trying to find the right formula.  My site provides short videos addressing Tea Party Christian issues.  However, I’m not sure it is positioned correctly or clearly.  I will have to go through several iterations and try to get feedback to adjust.

    Guess it will take awhile, but I am committed to making it work.  I am also resigned for it to take several years (3-4) before I can generate reasonable income from the site.  I am a devoted reader of your blog and plan to order your book.  Keep up the good work and thanks.

  • http://www.flowingfaith.com Mari-Anna Frangén Stålnacke

    Wow! I’m doing much better than I thought! :) Thank you for such an encouraging post. And this did peak my curiosity about your upcoming book. Looking forward to it! Blessings! 

  • http://www.atlumschema.com Andy Mort

    Helpful post! I like, nay need the constant reminder to hang in there. It’s often a fear of success that leads people to quit I reckon. When things begin to pick up and you realise people are actually reading what you write, that’s when the fear sets in, and can in my own experience be quite a paralysing factor, provoking weird narrative from the ‘lizard brain’. That graph is very encouraging so thanks for posting, Mr Hyatt!

  • http://www.skipprichard.com/ Skip Prichard

    Michael, as you know, I started less than 5 months ago and am happy to say that the traffic has been solid. Your guidance was one of the reasons. Anyone out there who wants to save years should read Platform.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Did you read an ARC? What did you think?

    • http://michaelhyatt.com Michael Hyatt

      Thanks for your kind words, Skip. You have been a huge encouragement to me! Thanks.

  • http://www.explorelifeblog.com/ Joseph Bernard, Ph.D.

    Michael, I very much appreciate the inspiration of this post.
    I have been blogging since 2007 about living life as an exploration. I worked full-time for organizations as a therapist helping those with addictions until recently. I decided it was time to shift towards more personal freedom. I have redone my blog and am  building my coaching, consulting and speaking services. I am taking time now to learn from several people who I see as experts so this time my platform is built on a foundation of the best ideas for success.  I focus my work now on how I can better serve those interested in being more conscious and compassionate human beings.

  • http://brevis.me Robert Ewoldt

    Michael, I’m really looking forward to reading your book when it comes out!

  • http://twitter.com/eccle0412 Jackie Anderson

    between you and Jeff G. I have decided and actually started a wordpress ?account. I think I actually need to blog just to keep track, document and share the amazing events that are occurring around my life.  
    Too many people have told me I should write a book. I always thought all the things I am allowed to see were just for me to savor, grow and live in gratitude. Maybe I should go over to wordpress now. When I care about traffic or need other assistance I know where to look. Thank you! Sincerely.

  • http://www.struggletovictory.com/ Kari Scare

    In my 6th month of blogging. Posting 4 times a week consistently. Still trying to figure the rest out. Trying to be “social” too.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I think it’s a figure-it-out-as-you-go kind of thing. :) Of course, Michael’s book makes the learning curve much more scalable. Your blogging consistency is admirable, Kari. Nice work.

  • Mgredler

    I signed up for the timed purchase of your new book and look forward to it.  I was recently thinking my blog isn’t growing very fast, but then I am heartened when I compare my first 17 months to your numbers:  first year (2 months) averaged 131 per month, second year (12 months) averaged 441 per month, and the first three months this year averaged 707 per month.

  • adm123

    Mr. Michael,

    What a wonderful team, family, ‘platform’ of followers you have.

    It is all so encouraging to read. There is such a personal and warm camaraderie among your followers!

    It may just be the right thing for me to start blogging after all.

    Wow! Thanks so much, Michael!

    Arlen Miller, Ohio

    • http://www.jmlalonde.com Joe Lalonde

       Arlene, I agree with you! The friendships formed from the community has kept me here and is the reason I applied to be one of Michael’s community leaders. It’s like a tight-knit family.

      I hope you enjoy your time here! (-:

  • http://twentytwo30.wordpress.com/ Kevin Weeks

    Hey Michael, thanks for the encouragement. I’m new to your website but I’ve been checking in frequently and appreciate the insight. I’m in the very beginning stages of ‘the big picture.’ I launched my site last week to encourage Christian guys to be the men, husbands, fathers, and leaders God has called us to be. You can find me at http://twentytwo30.wordpress.com. Keep writing! Kevin.

    • http://TillerFamily.org/ John Tiller

      That’s an important topic to write about, Kevin!  I just subscribed to your blog.  

  • http://lifebeforethebucket.blogspot.com/ Adrian Waller

    It’s very encouraging to see that at around 1,100 unique visitors/month, I’m not a total loser. =)

  • http://twitter.com/mafeinberg Margaret Feinberg

    Your new book sounds like a must-read for bloggers, new and old. Love the breakdown of the image–really puts your blogging platform growth into perspective.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Margaret, the book is excellent. Even though you have a pretty solid platform already, I think you’ll find the practical, easy-to-apply insights extremely valuable. Nice to see you here!

  • Bill Holmes

    I am just beginning to understand the importance of social media and I have a long way to go in learning how to use it well. Your book sounds like the best place to start. I have had a Facebook account for a while and just started a Twitter account. I am hoping to build a platform because (based on something you wrote in one of your recent articles) I am about to publish a sci/fi novel for teens through Westbow Press. The title is Angel Falls and should be out in a week or two. I will have a blog site with Westbow and I currently write for Yahoo’s Associated Content. 

  • http://www.marydemuth.com Mary DeMuth

    Great post. It gives me hope that my numbers will increase as I continue to be faithful, and I write reader-blessing content.

    • http://TillerFamily.org/ John Tiller

      Your content is awesome, Mary!   The thing I notice about your blog is that you seem to clearly know your audience and you write directly to that group.    

      • http://www.marydemuth.com Mary DeMuth

        You just made my day, John. I appreciate it.

  • http://amotherscalling.wordpress.com/ Heather Anderson

    This was very encouraging to me.  I have been blogging about one year with less than 100 signed up for my blog.  I had been very discouraged up until recently.  I see that I have had a huge learning curve and that I didn’t blog really consistently until the first of the year.  Thanks for sharing wisdom for the journey.

    • http://www.jmlalonde.com Joe Lalonde

       Just keep plugging away Heather. The more consistent, great content you put out the more people will find and enjoy your site.

      BTW, I had to check out your site because you share the name of a person I attended church with. Your site looks amazing and I can see it doing well!

  • http://www.aminutecaptured.com/ Jenny

    Although I have been blogging a number of years, it has just been recently that I’ve started to take myself seriously by developing a vision and setting goals to take me from where I am to where I want to be.

  • http://www.LifesongConsultants.com/blog Joe

    Thanks for the post, Michael. I’ve just been blogging for a couple of months, but I’m feeling the discouragement setting in. Looking forward to your book and will not give up. You’re a real inspiration and I appreciate all you do to help us just beginning to build our own platform.

  • http://twitter.com/OneCraving Focused Heart

    Call me a beginner. I just actively started blogging on my WordPress.com account that has been without use since its creation. May not have gotten it off the ground, but for the encouragement and continual push from my friends. 

    Your blog is awesome and insightful; and I absolutely love #5 of your comments policy. I was just wondering if you could include a search bar on your blog, I’m having trouble finding a blog post that I want to recommend at the following link on my blog: http://focusedheart.wordpress.com/reckonnectrefresh/

    • http://TillerFamily.org/ John Tiller

      I’m glad that you’re encouraged.  Keep writing!  By the way, the search box is the second item down on the sidebar to the right.

    • http://michaelhyatt.com Michael Hyatt

      There is a search bar in the right-hand sidebar. It’s right under my photo. Thanks.

  • http://www.andygill.org/ Andy Gill

    I’m sure having the title CEO of thomas nelson, and writing a new york times best seller helped ;) 

    • http://michaelhyatt.com Michael Hyatt

      Interestingly, not as much as you think. My NYT bestseller was in 1999. By the time I started blogging, I was forgotten. I started blogging in 2004 and became the CEO in 2005. As you can see from the chart above, my traffic didn’t take off until 2008. Thanks.

  • Speakergal8111

    I have my domain name, the title of my blog “Light for the Night.”

  • http://www.elizabethingersoll.blogspot.com BethIngersoll

    I am back at the beginning, after leaving my blog about two years ago. I’d enjoy reading a copy of your book! “Platform” is all I’ve heard at writer’s conferences lately.

  • http://uma-maheswaran.blogspot.com/ Uma Maheswaran S

    Mike ! I feel the last 2 years had given you exponential growth whereas first four years a flat growth. Right now, I am at stage 1 learning to blog.

  • Giridhar

    Excellent article Michael
    This article also gave me an opportunity to follow some excellent blogs

    Giridhar

  • kristinapetrella

    Consistency…that’s where I”m at, yet it seems the only thing in which I am consistent is inconsistency.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Ha! I’m with you, Kristina. I’ve had the hardest time being consistent. Any reason why this may be a struggle?

      • kristinapetrella

        I try to blame it on my four kids, but really it’s my own tiredness/laziness/inability to keep my eyes open, lol.

        • http://www.MicheleCushatt.com/ Michele Cushatt

          Haha. With 5 at home myself, I have an ocean of empathy for you, my friend. You are daily accomplishing a monumental task. Do the best you can at blogging. But don’t add guilt to your to-do list. :)

          • kristinapetrella

            Thanks, Michele!

          • http://www.MicheleCushatt.com/ Michele Cushatt

            You’re welcome!

  • http://pinkdryerlint.blogspot.com/ Pink Dryer Lint

    In terms of platform-building, I’d place myself in the toddler stage: walking, but not always with the surest of footing.

    My first book, “Then I Became a Mother,” is due out this fall with Byrne Publishing.  In light of this, my current goal is to continue delivering quality blog posts on a consistent basis for my current readers and to make new connections with others who can help spread the word.

    I look forward to reading your new book!

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  • http://nmetzler.com/ Natasha

    Thank you for this. Definitely in stage one and I desperately needed the encouragement…

  • Mgredler

    I commented yesterday on the encouragement I got from looking at your initial numbers and comparing to my first year and a half.

    But the real benefit I have gotten from my blog is not related to the numbers.  The first benefit is that I committed to writing and posting every Friday, and have done so, even while traveling out of the country.  Consistency.

    But the second benefit to me, as I try to inspire and provide valuable content others can use, is it helps me collect my thoughts and organize them.  This in turn helps me in making APPLICATION of the principles, as I deal with family struggles and a commitment to build and improve my marriage.

    My blog is Good, Better, Best Love and is based on the fact we all want Good Love, can turn it into Better Love with encouragement and gratitude, etc, and that the Best Love is God’s Love.

    markgredler.wordpress.com

    Thanks for a wonderful, practical, and helpful – not to mention encouraging blog.

  • BloggingYourPassion

    Awesome post Micheal. I could not agree more. We are always coaching our blog students to adopt the “brick by brick” philosophy. Great blogs are built one brick at a time. Every time you hit the publish button you place another brick in your foundation. As time passes, you discover that you have built an amazing platform. A platform that allows you to share your passion with the world. – Jonathan

    • http://michaelhyatt.com Michael Hyatt

      I love the brick metaphor. It is so true. Thanks for all you do. Love your blog.

  • http://www.ryanhanley.com/ Ryan Hanley

    Michael… 

    After a little more than three years I feel like I’ve made every mistake in the Book and I’m only now starting to get a handle on how to blog and more importantly (And why I’m jacked up for May 21st) build a Platform.

    Thanks for all the Great content!

    Ryan H.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Ryan, most of us have made every mistake in the book. And we’re still working on adding a few others! You’re in good company. I’ll be anxious to hear how you like the book when it releases.

  • Ray Keen

    Started Generosity Today just last week because I believe the world could use a few more truly generous people and
    I desire my character to reflect the generosity of God in all the
    facets of His character.  227 page views on five posts so far.

    http://generositytoday.blogspot.com/

    Would love any input!

  • Rl ReevesJr

     Just logged day 900 of creating content for my http://www.scrumptiouschef.com/food/ blog detailing the food scene of Austin, Texas.

     It’s been a wild ride.

    I’m up to 16k viewers per week but it was sloooow going for the first year.

    I had to learn the value of photography as my Austin Daily Photo food feature totally drives the site traffic. People love pictures.

    My number one piece of advice would be to engage your readers as often as possible. If someone takes time to comment, respond to them whether what they had to say was kind or less than kind.

    Through this experience I’ve gained enough readership to now be authoring a book and a cross platform app for dining in Austin.

    Good luck, don’t despair when the traffic’s not rolling in, it will come.

    • http://michaelhyatt.com Michael Hyatt

      Thanks for your comments. I have a slightly different view, but I agree that it is important to participate in the comments.

  • Rajdeep Paulus

    I really appreciated the graph…gave me lots of hope for growth!! And reminds me to be patient! 

    As a woman who did the stay-at-home mom thing for almost ten years and after attending the ACFW conference this past September, I decided to Blog to build a readers’ platform. It has been slow and steady. I started by trying the grass roots approach, bribing my friends and family with promises of free books and chocolate if they signed up…when the book contract comes along of course. Then after that panned out close to 100 followers, I’ve been asking readers who “like” or comment on a blog to consider joining, and the traffic is about 1200 a month for its first 8 months. I’m up to 146 “Swimmers, Divers, and the Like” I like to call them, since the site is called http://www.insearchofwaterfalls.com :) and I’m really enjoying the writing side of it. Not trying to sell anything but my voice and hopefully encourage readers along the way that they are not alone in this world full of mishaps and madness :). Thanks again for a great Post Michael. Looking forward to hearing you at ACFW this year in Dallas and hopefully saying hello in person. I’ll be the brown girl, eating dark chocolate covererd pomegranates, but I’m willing to share! ;)

    • http://www.jmlalonde.com Joe Lalonde

      Sounds like you’re doing a great job Rajdeep! And I agree with you, this post was very encouraging  to those of us who are new to the blog world.

      • Rajdeep Paulus

        Thanks Joe! I think the day I hit a low in discouragement was when I read you need 1000 followers on Twitter, Facebook and your Blog for a substantial platform! Seems miles away…but I hope some day we’ll get there! :)

        • http://www.jmlalonde.com Joe Lalonde

          Yeah, that would be some discouraging news but it varies from platform to platform. What you really need are followers who are passionate about your content.

          Awesome! I’ll have to check out those three. Sounds like a great read.

    • http://michaelhyatt.com Michael Hyatt

      Great. I look forward to meeting you.

  • http://www.jmlalonde.com Joe Lalonde

    Man Michael, you don’t know how much seeing your stats from the being has encouraged me. Sometimes I feel the site isn’t growing the way it should be. But seeing what your stats were at the beginning gives me hope.

    Being six months in, I’m seeing good traffic. There’s been steady growth each month and the comments have seen a huge bump as well.

    I feel it’s time to enter into the next stage and create a product and sell some ad space. I’ve started to look at BeaconAds and have a couple of ideas for an eBook or two and hope to have them out in the coming months.

    It’s a fun and exciting ride!

    • http://michaelhyatt.com Michael Hyatt

      Good for you, Joe. I’m glad you found my stats encouraging. That was exactly the outcome I was hoping for.

  • http://joshhevans.wordpress.com/ Josh Evans

    I am also in the first stage. I am getting an estimated 80-100 views/a day on days that I blog. On days that I do not blog, that drops to like 40 views. I am working on consistent content right now. Hopefully that traffic can grow over time as God gives me a greater platform! I appreciate your insight Michael. I am going to share this as a guest post next week on my blog so check it out and please feel free to share it. 

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  • Giridhar K

    I found a website where they mention top 150 blogs on management and found your blog Michael.  I started following many of those blogs. I have a suggestion here which may be useful for other bloggers.

    I felt its easy for me to subscribe for email alerts from all those blogs. I found its difficult to find a section where I can enter my email to subscribe in many blogs.  I understood many people like you spend lot of your time to educate and help others grow.  If you have a section at the top right or left corner which is easy for us to observe as soon as we come to your page, its easy to subscribe via email or via RSS.

    I think I am fortunate to visit your website few days ago and from that day I ensure I visit your website every day.

    Thanks a lot for your free ebook. I felt its written just for me :) 

    Giridhar K

    • http://michaelhyatt.com Michael Hyatt

      Just to make sure I understand, did you see those subscription options in the top right corner of my blog? They are there, right above my picture. Thanks.

  • http://onecentatatime.com/ Onecentatatime

    Just got rejected by you on my guest post offer. Came here to say that I haven’t lost hope and next time you’ll get a better article offer. 

    My blog is at 1 year stage and attracting 15,000 unique a month. Not bad but I knew social media and blog marketing when I started. 

    I hope learn about future blog building tips, if not today-tomorrow

    • http://michaelhyatt.com Michael Hyatt

      Thanks for making the effort. I really do appreciate it.

  • http://www.ofwnurse.net/ ofwnurse

    I am a new blogger and I could barely increase the audience of my website.  There are times that I wanted to give-up but upon reading your article,It motivates me to continue and never give-up..THANK YOU VERY MUCH..

  • http://twitter.com/JessieGunderson Jessie Gunderson

    Thank you! As always, insightful and encouraging post. I love to write for the handful of friends and family that visit my blog but hope someday to share with a larger audience. This month I saw a boost as I was touted by a couple larger blogs. It’s great to grow and find our voices in this noisy world.

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  • http://www.facebook.com/people/Kevin-Lucia/502902569 Kevin Lucia

    I guess the biggest problem I have is with this:

    “I focused more on my reader’s needs rather than my experiences.”

    …because most of the blogs  that really fire me up – in other words, blogs I feel are worth taking time away from my own writing – all come from personal experience.  I guess my only hope is that what I blog A LOT about: my slowly advancing writing career, some of the successes I’ve enjoyed, the mistakes and pitfalls, learning more about the history of the genre I write in (horror), is something readers would find interest in – the problem being that most of my readers are other writers. 

    I blog lots about being a teacher and being a parent of a special needs child, and there are people who follow my blog for those reasons…but most of them, more than likely, are not horror readers….

    “I built a platform long before I needed it.”

    I do feel like I’m doing a decent job of this, though. Have only handful of short stories published and a novella, have edited a few collections, but no novel yet.  So I’m trying to really blog a lot and network and stay active NOW, so two years down the road, when hopefully the novel gets picked up, that platform will be in place.

    • http://michaelhyatt.com Michael Hyatt

      It’s not that you can’t write about your own experiences. (Maybe I wasn’t clear.) It’s just that it can’t end their. You have to make them relevant for your readers and provide a personal take-away for them. In other words, your experiences are a means to an end. Make sense?

      • Kevin Lucia

         Yeah, definitely. And I try to tailor it that way, too – that there’s ‘something’ there for them. Thanks!

  • http://logicandimagination.wordpress.com/ Melody Harrison Hanson

    Perfecting the writing, always.  Blogging three times a week, check.  About 100 people reading every post and about 65 people getting an email when I post.  But what can I do to get people interacting around the content? And how does one figure out what others want/need? Easier said than done.  

  • http://twitter.com/Coloradoajm Adam Miller

    Great feedback. I have been enjoying your advice and putting it to work at The Stewardship Sentinel: http://bit.ly/HjKbxM I made a goal to double the traffic from my best month ever. By dilligently posting, and by inviting others to participate, I have nearly trippled my best month ever. Thanks for all the tips Michael.

  • http://twitter.com/Coloradoajm Adam Miller

    Although I am a few years away from 302,000!!! :)

  • JosephPote

    Very encouraging, Michael!

    Nine months into blogging I’m just now bumping up around 1000 views per month.  Your post helps put that into perspective…

  • http://www.liveitforward.com/ Kent Julian

    Fantastic post, Michael. 

    Simple. Straightforward. Strategic.

    Thanks so much. 

    Love “found my blogging voice” and “built my platform before I needed it.” Very helpful.

    Thanks for sharing this part of your story.

  • http://twitter.com/lancebeaumont Lance Beaumont

    Michael,

    I’ve been reading your blog since 2009. I must say you have earned every reader. If the comments to this post are any indication, I think you book will sell extremely well.

    I teach in higher education. My blog/website has been active since 2009. I am wanting to us my blog as a means to get my research out to the masses, instead of keeping it in peer-reviewed journals where only the “elite” see it. The major problem is consistency in posting. Seeing how this contributed to the increase in readership for you is a great reminder I must do the same. I need to schedule my blog writing time like I do my research and writing, as well as the million other things I have to do. 

    I’m looking forward to getting your book upon release.
    http://www.lancebeaumont.com

  • http://www.CFinancialFreedom.com Dr. Jason Cabler

    I’ve been blogging for about 8 months and love it, even though sometimes I can hear crickets chirping when I hit “publish”.  I’ve actually been writing content for about 5 years now, developing my own Christian personal finance course and teaching it at my church.  I’ve only had one outside gig to present the course so far, but I know more of that will come with time as well. 

    So far my passion hasn’t wavered and I don’t think it will, because I can see that lives are already being changed by what I teach, and many more will be in the future.  I declare that over my life every day.  

    Thanks for what you do Michael, and I will definitely be buying your book soon!  

    You can check out my Celebrating Financial Freedom blog at http://www.cfinancialfreedom.com

  • http://twitter.com/martyn_j Martyn J Wood

    I am just starting out looking forward to gleaning from the resources in your new book thanks for blazing a trail  that will most certainly help me in building and crafting my message.

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  • Vhurley

    It seemed your post on Christian literary agents fell from the sky!! :) these first 4 months of this year have proved incredible!! Mount Hermon was a direct path for me to take. I have been vigorously getting the foundation set to build my platform. I hit the question…how to set up pages on my website (here in the beginning) that will reflect my future…I believe your book is very timely!!! Thank you!!

  • http://www.suzannebroadhurst.com/ Suzanne Broadhurst

    I’m nearing the end of my very first month blogging and WOW!  Has this encouraged me! 

    I’ve had 158 unique visitors this month, so I guess it’s a better start than I realized.  Thank you for the perspective!  And the encouragement to …

    Pressing on and pressing those keys,
    Suzanne Broadhurst

    • http://www.jmlalonde.com Joe Lalonde

       Congrats on finishing up your first month! You did fantastic with the amount of traffic you received. Keep it up and you’ll be a rock star!

      I read your post and guest post about your daughter. I can’t imagine how hard that must be to deal with! Praying for a divine touch or a cure. Please keep us updated!

  • http://Liter8.net/ Christopher Hutton

    I’m currently in the first stage; building a character and voice for the blog.  Still working at it.  But I just need to keep on keeping on.

    • http://www.jmlalonde.com Joe Lalonde

       Just took a look at your site and must say I enjoyed the look and layout of it. Very clean and crisp. Keep up the great content!

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  • Linda Adams

    I’m still trying to find my voice.  It’s been a challenge because it’s very hard for me to figure out how to get emotion into my writing.  One of the things recommended to was to blog about personal stories and stay away from topics on fiction writing.  But I really hated doing the personal stories and was constantly struggling to even find ideas.  Some were hit, some were big misses, and usually the ones that were big misses were the ones where I felt like I’d really done something.    It was also terribly frustrating for me to do a topic and see someone else do exactly the same topic and hit all the same points and get 100 comments, and I didn’t get one.

    At the moment, I’ve gone to posting every three days to give me time to work on content without the pressure of trying to produce 3 times a week.  I’m shifting in the direction of doing writing topics again — but not how-tos, and as well as topics about how women are represented in writing and on TV, because those elements do come into play in my books.  Have no idea if it will work, but it was the direction I was head in before I tried the personal story route. 

  • Kelvin

    Great information and totally encouraging. 

  • http://www.campaignforconscience.org/ Enoch Burke

    Very helpful comments. Thanks Michael!

  • http://onedegreehospitality.wordpress.com/ Miguel

    My business partner and I are, I’d say, at stage .4. Our blog (4 posts so far) has no generated much of a following but it does feel great to be “published”.  Honestly, we look up to you as our model. Thank you for inspiring us.
    Miguel Miranda
    onedegreehospitality.wordpress.com

  • David_Frey

    Excellent post. Very inspiring. It gives us bloggers hope for a fun and profitable future. Thank you Michael for this inspiring post!

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  • Stephanie Romero

    Definitely at stage 1 but encouraged by the little growth I have experienced.  Going from 0 to 20 followers on my blog where I encourage people to pursue their dream makes me feel good (I appreciate the small steps).  (http://stephanieromero.wordpress.com/).  I am also at 22 followers on the blog I created to build toward a devotional book I have written.  (http://heartofamothersprayers.wordpress.com/).  Would I like to have hundreds of followers?  Who wouldn’t.  But it’s a process and your articles have been showing that to me.

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  • http://www.distractedbyprayer.blogspot.com/ Shannon @ Distracted by Prayer

    Thanks for the timely encouragement!

    Although my blog audience is a quiet one, I’m able to track their activity, as you mentioned in this post.  I can attest to the points you made that frequency and consistency are key.  I’ve been blogging for just over a year and am just now seeing that I’m starting to earn my readers’ trust.

    It takes time…

  • http://www.facebook.com/people/Danna-Demetre/1239218840 Danna Demetre

    Your insights and leadership are a so encouraging, Michael. I’m a published Christian author, but have not taken my gift and voice seriously enough this past decade. I’m finally embracing my calling and making daily writing and blogging one of my priorities. Last month, one of my books hit the “Heathy Living” top ten on Amazon. I know this was partially because of my growing social media network and blog followers. I’m excited to see what God has in mind – as I do my part – in the next decade.

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  • RJ thesman

    My book will be out summer/fall of 2012, and I’ve been building my platform for several years as a writer/speaker. Just beginning to see some momentum building with the topic of Alzheimer’s/Dementia.

    • http://TillerFamily.org/ John Tiller

      RJ, there are many people affected by that topic. Building a platform is going to enable you to help a lot of them!

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  • http://www.facebook.com/people/Laura-Bennet/1346261868 Laura Bennet

    Thanks for the encouragement, Michael! I started my blog in July, not for the sake of blogging, but in order to build a platform for writing. Just as you have said, I’ve been told, “good content, but you need a platform.” I’ve been plugging away at writing, blogging and trying to apply everything I learn, but my numbers are still only in the 200 monthly average views. I can’t tell you how great it is to see your numbers! Suddenly a weight is lifted, and I feel hopeful for what will come with perseverance! Maybe I’m not doing as poorly as I sometimes fear.

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  • Priscilla Taylor

    I have been blogging for over year but I haven’t been seeing the level of traffic and engagement that I have been hoping for, which discourages me. I haven’t been blogging consistently so that might be a cause for it.

    • http://michaelhyatt.com/ Michael Hyatt

      Consistency was the single biggest factor in creating my own inflection point.

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  • http://xfinityhomesecurity.tumblr.com/post/25497304162/why-choose-xfinity-home-app FC

    Very good
    post. Till 2007 your progress was not noticeable, in 2007 it was minimal and
    after 2010 there is immense progress. This chart very well explains the efforts
    you took for eight years which finally lead you to success. Congrats. Even while
    marketing in Internet, the advertiser cannot expect success all of a sudden. But
    with constant efforts you will be able to develop a group of loyal readers who
    follow you. Now with the integration of social media marketing is all the easier.
    One should focus on the readers satisfaction, quality content, relevance and
    building good contacts.
     

  • http://pg.webring.com/members/blog/timewarnerinternetdeals/ Rita Dawson

    This is indeed an encouraging post. The narration of your long journey for so many years that you have come across to build your platform can be the best motivation source for many new bloggers. The fourth point that you have discussed – “It wouldn’t have taken me so long if I knew then what I know now”, is the best in the post as the readers can understand that its common to commit mistakes but it is necessary to correct them. Anyways, Thanks for such a nice post buddy.

  • ScottSidler

    This post is so encouraging! I’m in year two of “building my platform”. I have a small company that restores historic homes and my blog http://www.TheCraftsmanBlog.com where I try to share my insights and experiences with my small tribe. It can be discouraging at times to see how much traffic and engagement other bloggers are getting, but when I see how yours progressed it makes it seem attainable. Thanks for the vision!

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Hang in there, Scott. Although you’re in your second year, it’s still early in the blog world. Sounds like you’re on the right track!

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  • http://www.DavidASpecht.com/ David A Specht

    I am just past the “reboot” stage. I originally blogged on blogger, mostly to communicate with the audience of my newspaper. I blogged of and on (mostly off)  for nearly five years.  I then noticed my blogs were becoming more educational, with a focus on leadership.  It was at that point I heard your interview on the EntreLeadership podcast and I immediately bought your book, Platform. Since then, I have blogged regularly, moved my site to WordPress (and bluehost) and am working diligently on my own platform. While I have blogged since 2007, I know that I am probably at phase 1.5 and have a long way to go until I see serious traffic.

    • http://michaelhyatt.com/ Michael Hyatt

      Good for you for getting started, David!

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  • http://www.jakekail.com/ Jake Kail

    Michael,

    Thank you for this post, it is very encouraging. I have learned so much from your blog, and now feel more equipped to actually build a platform. I have been blogging for about 2 years, but not very consistently (about one post every 1-2 weeks). I am now committed to writing at least 3 posts per week, and feel like my blog now has a direction.

    I have written and self-published 2 Christian non-fiction books, but had no clue about building platform. Your book Platform is on my Christmas list!

    Thanks,

    Jake

    • http://www.jakekail.com/ Jake Kail

      oops..I thought the image would go in by my name!

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  • Popaj2911

    Well I’m just beginning to think through the process and I know there is much in me I want to share. I’ve believed a lie that was spoken over me since a young age and I’m ready to prove otherwise. My story is not unique and I want to encourage others. This opportunity is the beginning thanks to Platform University. I know I have much to offer and I’m excited.
    James Lowery, Knoxville TN

  • http://www.DailyMarketingBlog.com/ Matt Law

    This post made my day! :-)

  • http://www.aterriblehusband.com/about/ ATerribleHusband

    I’m just getting started and have a lot to learn. Currently reading Platform. I’m in no rush… At least that’s what I keep telling myself… Ha! Nah, seriously, I’d rather do it “right” than “right now.”