7 Characteristics of Landing Pages That Get Results

A “landing page” is a page on your website that highlights one specific product offering. It is called a landing page, because it is the page you want people to land on when you direct them to it from email newsletters, social media, affiliate links, etc.

Three Parachuters Landing - Photo courtesy of ©iStockphoto.com/ishoot63, Image #16917968

Photo courtesy of ©iStockphoto.com/ishoot63

The goal of the landing page is to convert interest into leads or–better yet–sales. In a sense, it is a salesperson who works for you non-stop, 24 hours a day, seven days a week.

For example:

The problem is that many landing pages are confusing. Visitors don’t know what action to take once they get there. As a result, they don’t produce the intended outcome.

Just for fun, here are two landing pages that are truly the worst I have ever seen. These were sent to me when I made a request for examples to my Twitter followers. Click on these links to get a sense for what NOT to do. Brace yourself:

  • Example 1: John Hutchins, candidate for U.S. congressman in the state of North Carolina
  • Example 2: Alien Ears, a supplier of in-ear monitors

This is a case where no landing page would be better than what these proprietors have developed. This only serves to damage–if not destroy–their brand.

But rather than focus on the negative, let’s focus on the positive.

If you are launching a new product, service, or cause, you need a landing page. It may be your home page. It may be a separate page altogether (as in my personal examples). But it needs to be a destination.

I have learned the hard way how to create pages that get results. I created a landing page in 2002 that generated over $100,000 in the first year. (I can’t share a link, because the page is no longer active.) I created a landing page in 2004 that completely failed, generating less than $5,000 after a $12,000 investment. (Obviously, I took this link down.) I thought this one was a sure-fire winner.

More recently, I created a landing page for my two ebooks, Writing a Winning Non-Fiction Book Proposal and Writing a Winning Fiction Book Proposal. I sell each ebook separately and together as a bundle.

In the 12 months ending August 31, 2011, I sold 1,097 copies of these ebooks for total revenue of $23,730.64. Since the ebooks went on sale in October of 2009 (two years ago), I have sold a total of 2,239 units for total revenue of $44,681.45. My only cost has been the payment processing fees.

This is completely passive income. I set up the page, connected it with e-junkie and PayPal, and have done nothing else. The sales, download links, and credit card processing are all handled automatically. The money is automatically deposited to my PayPal account.

Amazingly, these ebooks generate the same amount every month—about $2,000. Several weeks ago, I decided to analyze the landing page and see if I could improve the conversion. I thought, If this can generate $2,000 a month from a fairly lame landing page, what could it do if I optimized it. As a result, I completely retooled it.

I am happy to say that the results have been dramatic. I have gone from generating an average of 3.8 sales a day to 10.6—a 279% increase. This is after throwing out the launch day result of 43 sales, which I felt was an anomaly. If this average holds, it will result in annual sales of $85,264—not too shabby for two self-published ebooks.

Based on my experience—both positive and negative—I have identified seven characteristics of landing pages that get results:

  1. Headline. You need a strong, compelling headline. Nothing else on your page is more important than this. If they aren’t drawn in by the headline, they won’t see everything else. I highly recommend David Garfinkle’s book, Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More. Priceless.
  2. Sales Copy. You need to write compelling sales copy that starts with your prospects problems and concerns, explains why your product is the solution, and makes a compelling offer. Again, I strongly recommend David Garfinkle. You can’t do better than his course, Fast, Effective Copy. I refer to it weekly. It is worth every penny.
  3. Product Photos. I mentioned this in my post about “How to Create the Ultimate Online Media Kit.” I use BoxShot 3D. It gives you the tools to make the product the hero. For an example, check out the product photos on my Writing a Winning Book Proposal product page.
  4. Testimonials. Nothing convinces prospect like testimonials. In fact, I have written an entire post on their importance and how to get them. I try to get both celebrity endorsements and user or reader endorsements.
  5. Guarantee. People may be nervous about buying a product online. They may not know you. There are a thousand and one reasons why they can’t pull the trigger. Make it easy. Take the risk out of the transaction. Promise to refund their money promptly if they are not satisfied. I have only had five refund requests after thousands of sales. If your product us good, it is not a risk.
  6. An Offer. This is where the rubber meets the road. You have to establish a price and make an offer. Don’t sell yourself short. I price-tested my ebooks at $9.99, $19.99 and $29.99. I actually sold more at $19.99 than $9.99. I think this is partly due to the fact people impute value based on price. If you charge more (within reason), they assume the product is worth more.
  7. Call-to-Action. You must have a clear call-to-action. It must also be positioned in a prominent place. I suggest the upper-right-hand corner of the page. Ask yourself, What is the single action I want visitors to this page to take as a result of reading my copy? I indicate my call-to-action with a big red button.

If you are launching a new product, service, or cause, you need a landing page that delivers results. This is essential if you are going to convert readers to customers, and hopefully, tribe members.

Question: What action do you need to take as a result of this post? You can leave a comment by clicking here.
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  • http://www.linchpinbloggers.com/ Don McAllister

    Those were some excellent examples of what not to do. Very bizarre! Thanks for sharing all the detail here with the book sales. Your list here is indispensable and much appreciated! 

    • http://www.tnealtarver.wordpress.com TNeal

      Overwhelmed by clutter in every example and confused as to what they wanted me to do. I kept going back and forth to see Michael’s landing pages and understood right off what he offered and what I needed to do about it. Boy, showing coupled with telling impacts the message in a clear and powerful way.

    • http://www.needleforthechristianbubble.com Joe Lalonde

      Don, you’re right. Excellent examples of what not to do. The first example almost made me nauseous and I felt like gouging out my eyes.

      • http://www.bigb94.wordpress.com Brandon

        haha!

  • http://www.warriorshepherd.com/blog Dave Hearn

    I think that Web King site has got to be a spoof.   Wow.

    • http://www.sundijo.com Sundi Jo Graham

      Yes. I wonder how much business he actually gets. 

    • http://michaelhyatt.com Michael Hyatt

      The shocking thing was it is the best of the four!

      • http://www.philippknoll.com Philipp Knoll

        They even have a reverences section on the site and some of their projects are really online! This is incredible! Michael, you should really do a video interview with one of their clients asking about their experiences, the results they are getting and specifically what made them hire We Kings. 

        • http://www.bigb94.wordpress.com Brandon

          That might be a very good idea!

        • http://brevis.me Robert Ewoldt

          I looked at some of the sites that they had on their testimonial page, and it looks like he designs the same type of site as the main Web Kings site.

      • http://www.warriorshepherd.com/blog Dave Hearn

        True… those others are in a league of their own…!

  • Pastor Darren B

    what action do I need to take? NOT show you my church website landing page, that’s what!

    • http://brevis.me Robert Ewoldt

      At our church, we have a member of our congregation who’s a professional web designer do that. Before that, we had a college guy do the site (but not just a kid who thought he could do it). A lot of churches don’t do their website well. It’s a shame, really.

      • http://www.jeffrandleman.com Jeff Randleman

        Yep. Guilty.

    • http://michaelhyatt.com Michael Hyatt

      C’mon. Be brave!

    • http://www.needleforthechristianbubble.com Joe Lalonde

      It can’t be as bad as the examples Michael listed.

      • http://www.bigb94.wordpress.com Brandon

        Very true! haha…I’m still wondering how those could even be found! haha

        • http://www.needleforthechristianbubble.com Joe Lalonde

          A lot of it has to do with SEO optimization. Google doesn’t care how pretty the site is, just if the right words are on the page.

          • http://michaelhyatt.com Michael Hyatt

            Yes, but your customers care. Getting traffic is half the job. Converting it to sales is the other half!

          • http://www.needleforthechristianbubble.com Joe Lalonde

            That’s true Michael. So many of the site owners get caught up in SEO optimization and search engine rankings they don’t convert viewers to buyers.

            Just today, I was listening to a podcast and a listener had a question regarding the SEO company he hired. They wanted to do all the writing and optimizing as, they told him, “You need to bring visitors to your page. It doesn’t matter what is written, nobody reads pages”. Such horrible advice but that is what these “experts” are telling people.

          • http://community.acstechnologies.com/ Eleanor Pierce

            Absolutely right there – I can’t imagine anyone lingering long on those pages. I can’t believe they’re current – they gave me flashbacks to the mid-90s.

          • http://brevis.me Robert Ewoldt

            This is true.  Your customer has got to like the look of your website if they’re going to buy from you.  It’s interesting, though.  The Web Kings guy had actually sold that type of website to some people, so someone’s got to like that look :)

          • http://www.bigb94.wordpress.com Brandon

            Very true!

            _____

    • http://www.bigb94.wordpress.com Brandon

      Well, it can be better…

  • http://www.sundijo.com Sundi Jo Graham

    I am working on redoing my speaking page. It’s just finding the time. However, I know the investment is important. 

    Another thing I am trying to figure out is if the colors on my website are too much. They describe my personality, but not sure if readers enjoy it. However, since switching to Standard Theme, my readers have almost doubled. 

    Anyone reading this, feel free to critique my website. 

    • http://www.philippknoll.com Philipp Knoll

      Hi Sundi,

      Since you asked I visited your site and was surprised that I’ve been there before. I believe you have just recently changed the color, right?

      It would take a closer look to find out who your targeted readers might be and then judge what they are looking for.

      Simply judged by the first impression on me I’d suggest changing the background color to something more pleasing and less disturbing. Go for something that will look pleasing on all platforms. Some colors tend to be displayed differently depending on the browser or platform (PC / MAC etc.) you are using.

      If you’d be interested in some more detailed feedback let me know. I’d be happy to help out.
      Philipp

      • http://www.sundijo.com Sundi Jo Graham

        Thanks Philipp for the feedback. I did recently change the color – in June. What colors would you suggest? Something softer? 

        I would love your feedback. You can email me if you want at info@sundijo.com 

        • http://www.philippknoll.com Philipp Knoll

          I’d go for a softer color and most importantly put the content in some kind of frame. This can be done by adding backgrounds and boxes or by working with alignments etc.

          I’d be happy to send you some feedback via email but please allow me to take until tomorrow to get that done.

      • http://www.philippknoll.com Philipp Knoll

        I had the pleasure to participate in one of Christian Mikunda’s lectures a while back. It was all about creating pleasurable and memorable sensory experiences. Since I had the live experience I didn’t bother to bye the book but it might be worth taking a look at for you: http://www.amazon.com/Brand-Lands-Spots-Cool-Spaces/dp/0749445734/ref=sr_1_1?ie=UTF8&qid=1317125177&sr=8-1

      • http://www.bigb94.wordpress.com Brandon

        I’ve been wondering about this for my website. I recently changed the theme and background color.

        Maybe you could give me some advice??? My link is: http://www.bigb94.wordpress.com

    • http://michaelhyatt.com Michael Hyatt

      Have you ever studied the psychology of color? It’s worth taking a look.

      • http://www.sundijo.com Sundi Jo Graham

        no, but i’ll check it out. 

      • http://www.bigb94.wordpress.com Brandon

        Do you mean just reading different websites on that branch of psychology? I took a psychology class, and some of it was very interesting. I ended up doing a paper on the psychology of birth order. The results were so accurate; it was scary! haha

        • http://michaelhyatt.com Michael Hyatt

          Here’s a great infographic that summarizes what I mean: The Psychology of Color for Web Designers.

          • http://www.bigb94.wordpress.com Brandon

            Awesome! Thanks for the link!

            _____

          • http://www.bigb94.wordpress.com Brandon

            I checked out the link…I figured out that my site (blue background) is secure, trustworthy, and spiritual. All the things I want, and I didn’t even realize that when designing it!

            _____

          • http://michaelhyatt.com Michael Hyatt

            Cool!

          • http://brevis.me Robert Ewoldt

            I like your background color, Brandon.

          • http://www.bigb94.wordpress.com Brandon

            Thanks!

            _____

          • http://brevis.me Robert Ewoldt

            Thanks for the link, Michael!  I’ve thought a little about the psychology of color, but never in depth that much.

  • http://chriscornwell.org Chris Cornwell

    A couple of those websites need one of those “epileptic/flashing lights” type of warning. WOW.

    Michael, you never cease to inspire me. I am so ready to get my first ebook out there. 

    • http://successbeginstoday.org/wordpress John Richardson

      The funny thing is, those awful looking sites with lots of words scattered around actually look good to the search engines which only look at text and keywords. They probably get good traffic… but I can’t imagine them converting well.

      • http://www.needleforthechristianbubble.com Joe Lalonde

        That’s the sad part. People are so interested in SEO and getting noticed rather than content. In fact, I was listening to a podcast and one SEO company suggested using mostly keywords as people do not pay attention to the page. Shocking and disappointing.

  • http://brevis.me Robert Ewoldt

    Wow, that Web King website was horrible, especially for a company that supposedly does custom websites!

  • http://www.philippknoll.com Philipp Knoll

    Good points! But don’t you think that the negative examples you state are simply bad websites (front pages of websites) rather than landing pages.

    I’d characterize a landing page as an interior page of a website designed (layout and copy) to attract a targeted audience. A landing page can be a homepage if you have a one-page-only website. But in this case those are just the ugliest websites I’ve ever seen. They might have been a big hit in the 80’s – who knows?!

    • http://michaelhyatt.com Michael Hyatt

      In a sense every page is a landing page. I consider it a landing page if it is the primary place the proprietor directs his traffic. For many sites, the home page is the landing page.

      • http://www.philippknoll.com Philipp Knoll

        True. For many if not most sites the home page is the main landing page. For businesses offering more then one product or service it makes sense to create multiple landing pages optimized for each individual product – which is what you do.
        This is what I had in mind with my above statement. I tend to differentiate between home pages and landing pages. Some aspects of a landing page might be incorporated in to a home pager the home page might even function as the main landing page.

        Just like not everything with 4 wheels is a car not every page that can directly be accessed is a landing page.

        Pages might be used to access a website but isn’t it also the intention of the creator that qualifies a page as a landing page?

    • http://brevis.me Robert Ewoldt

      If you’re selling a specific product, then you have a landing page for that product, that’s specifically designed to get people to buy that product.  If your product IS your website, and you’re not necessarily selling something on it, then your homepage is your landing page.

  • http://successbeginstoday.org/wordpress John Richardson

    Thanks Mike, for a great “nuts and bolts” post. I wish I would have seen this 6 years ago when I started my blog. The interesting thing is that you sell the same amount month after month. It seems like your sales would naturally drop off after a few months.

    I’m currently taking a college class on SEO marketing which has really opened my eyes to the importance of analytics. I took a half hour the other day and dug into my blog stats. Over 80% of my blog traffic is new every month. This would explain why a blog sales page does the same month after month. It also explains why it is important to optimize and test this page. A few minutes on a weekend, tweaking your page, can result in thousands of dollars of income.

    I’m working on a few projects which I hope to have completed in the next few weeks that will finally put products up for sale. Your posts have been a huge encouragement to get this done. When you actually show dollars and cents, it really hammers the point home. It’s time to get er done!

    • http://michaelhyatt.com Michael Hyatt

      Thanks, John. My next step is to do some A/B split testing of headlines. You are right. Everything needs to be optimized!

  • http://emuelle1.blogspot.com Eric S. Mueller

    After reading your post, I’ll take a look at your pages. I’ll also do some reading on design. One of the benefits of my job is access to Safari Tech Books, so I should have access to plenty of books on design.

  • Mitchel Groter

    I appreciate your blog posting. Do you think that a a site looking to generate leads for professional services can use the same strategy you have outlined for selling a product

    • http://michaelhyatt.com Michael Hyatt

      Absolutely. The principles are the same.

  • http://blog.cyberquill.com Cyberquill

    What action do you need to take as a result of this post?

    I must write an e-book now. 

    • http://www.needleforthechristianbubble.com Joe Lalonde

      I laughed when I read that. I hadn’t thought of that but it would be a great action to take, especially if you could replicate the income Michael mentioned.

      • http://www.bigb94.wordpress.com Brandon

        Totally agree!

    • http://www.bigb94.wordpress.com Brandon

      I’ve been thinking about doing this as well…

  • John Paul

    This is a good list, but you are missing an extremely important piece of the puzzle. Testing. Part of my daytime job is managing and improving landing page performance for a software b2b. One of the main things I have learned is that you can make the most beautiful, most compelling landing page in the world, but it can still miss the mark.

    We all assume we know our site visitors very well, but we really don’t. If you are going to be successful with a landing page (or even your website), you have to test each of the elements on the page, from the headline to the color of the font. They all have an impact on your conversion rate. I’ve seen over a 100% improvement in landing pages simply by adding one word on the form button.

    I can’t stress testing your landing pages enough. You won’t regret it and there are free tools like Google Optimizer to make it easy.

    • http://michaelhyatt.com Michael Hyatt

      Yep, I totally agree. The other thing I would say is that the testing never really ends. I am constantly testing and tweaking. And, in the end, it is not what I think, but what generates results.

      • http://www.philippknoll.com Philipp Knoll

        Love the last sentence, Michael. Bogging is not about the blogger, landing pages are not about their creator – it is all about the audience, the client, the follower, the friend…

  • http://twitter.com/alexcforrest Alex Forrest

    This is really interesting stuff, Michael. I’m not sure every point applies to me — I sell insurance products that are “invisible” and over which I have no control regarding pricing. I’m trying to run a largely web-driven business in a VERY tradition-heavy industry. I’d be interested in hearing how (or if) these suggestions would be modified in a situation/industry like mine.

    I just launched (a week ago) a new “division” of our business that is really my little start-up. I’m going to have to go back and review our site(s) in light of your suggestions. If anyone out there has feedback, I’m game (www.GoMissionTripInsurance.com). 

  • http://matterofdiscernment.com Traci

    Michael,
    Who should I turn to for expert help with something like this?
    I started a blog last year in hopes of getting published (this year maybe). So far, the website has been on my shoulders, but I don’t really know enough about it to do it exceptionally well.
    I need someone to help optimize and maintain it. Where should I look?
    I’m not asking for a name. I need to know whether a web designer or some other specialty is the most help for ongoing services like this.
    Thanks.

    • http://michaelhyatt.com Michael Hyatt

      I would look for a Web designer who understands the psychology of selling. You don’t want something that is merely pretty, but something that delivers results. I would start with MilkEngine.com. These are the same guys who created StandardTheme.

      • http://matterofdiscernment.com Traci

        Thanks for your help. I’ll look for that.

  • Andrew Tebbe

    FYI the bottom of the Arngren page had a pornographic picture.

    • http://michaelhyatt.com Michael Hyatt

      Yikes! I didn’t scroll down that far. Sorry.

      I have deleted the link and the reference to the site.

  • http://www.jeffrandleman.com Jeff Randleman

    Great stuff.  Evernoted for reference when my book is complete.  And I laughed out loud at the music playing on the Web King landing page!  Too funny!

  • http://twitter.com/jamespinnick7 James Pinnick

    Hi Mike

    I finally got a landing page for my F/B account. It’s a start and its simple. I will take your advice and use it though for the upcoming book. I so appreciate your advice!

    James Pinnick
    Author
    The Last Seven Pages
    http://www.jamespinnick.com

  • http://www.yuzzi.com Rick Yuzzi

    Those are indeed some really bad Websites. What’s really funny is the Web King claims (as you scroll through the really bad animated clip art): “YOUR BUSINESS Can Have A Fully Functional Quick & Easy To Access LOW COST  Eye Catching WebSite That is Logically Designed & Constructed So Visitors Don’t Get Lost!”.  Even funnier is these sites are going to see all the hits coming in and think they’re doing a great job, because based on their sites, I doubt they’ll drill in any further to see that the visitors are being referred from a site that’s pointing out how poorly designed they are.

  • Laurie Neverman

    Aaaaah!  My eyes are burning!  thank you for the excellent examples of really bad pages.  I’m not pitching much product yet, but appreciate the tips for when I do.

  • http://www.reformed-health.com Mischelle007

    Awesome. I appreciate all the free advice you share with your readers. What do I need to do? Re-evaluate, Relearn, and Revise.

    http://icubook.wordpress.com/about/

    Not quite sure how this works with fiction, though.

    • http://michaelhyatt.com Michael Hyatt

      Thanks! It totally works with fiction. You have to have a page where people can become acquainted with your work. Thanks again.

  • Cprude

    I loved the article…inspiring!

  • http://www.tnealtarver.wordpress.com TNeal

    This builds on what I see happening in the near future–offering an e-book. Your experience helps me eliminate some of the guesswork and provides the frame of reference needed to do a better job. Now it’s up to me to do the grunt work. Thanks for the practical advice that meets a specific need in my work.

  • http://thoughtsaboutnothing.com @kylereed

    Another great resource.

    I think the biggest thing for me in this process is finishing. I can design the page all day, but I start the project up and then do not finish. It is time to finish something and get it out there and see what happens. 

    • http://michaelhyatt.com Michael Hyatt

      Absolutely. That’s why I tend to think of when I am going to launch it verses when I am going to finish it. In a very real sense, it will never be finished. It will always be a work-in-process. In the meantime, you can be generating results!

  • http://www.charlesspecht.com Charlesspecht

    This is one of the most informative articles I have read on this subject of Landing Pages.  I plan to come back to this post often in the near future.  Thanks Michael.

  • http://www.needleforthechristianbubble.com Joe Lalonde

    Why oh why did you have to post example 1? I think I’ve been blinded by that site.

    But in all seriousness, this post rocked. I’ve just launched my website, http://www.jmlalonde.com, and I’ll be sure to use your advice once I get rolling and have product to sell.

  • beth coulton

    Oh my word those examples are indeed horrendous.  Thanks so much for your insight and powerful tips! 

  • http://www.facebook.com/people/Laura-Krämer/100001481863376 Laura Krämer

    Those websites of how not to do it were painful to look at. Too many colors, highlights, blinking lights. It always gives me the impression it’s a low quality business and very unprofessional. Still, my husband and I have a small side business and our website started out amazing (because we had a professional design and update) and then my husband took over to save on money. As a result it is a bit too crowded, etc. I will be forwarding this post to him to see what his thoughts are. Thanks so much. As always you bring up good stuff in improve on.

  • Chad Barrett

    Hi Michael,

    I thoroughly enjoy your daily messages! Thanks so much for all you do. I have a question about creating an eBook. I’ve written a couple of books and would like to sell them, as you do, via downloadable files. I’m clueless as to which program I should use and how to convert them to a particular program. Do you have a step-by-step process for which you deliver your Word processed files to purchaseable and downloadable files?

    Thanks for your help,
    Chad Barrett
    Kingwood, TX

    • http://michaelhyatt.com Michael Hyatt

      I don’t at this point, Chad, although I intend to write an eBook on that and even provide an eBook template to get you started. In the meantime, let me suggest that you start with Apple Pages. It has the ability to export to PDF and ePub directly.

      • Chad Barrett

        thanks, Michael!

  • Kay Camenisch

    Thanks. I’m one step closer to an e-book. A thought I’ve resisted in the past.

  • http://talesofwork.com kimanzi constable

    I’ll have to get back to you, I’ve got some work to do!

  • http://www.facebook.com/people/Lori-Tracy-Boruff/1630483795 Lori Tracy Boruff

    I’m so happy you didn’t post a fourth ‘worst landing page’ – it could have been me. I’ll be working on all points but definately 4) testimonials and 7) call to action.  Can anyone recommend an affordable wordpress and wishlist webmaster? I need help! And no way, not WebKing!

  • http://www.bigb94.wordpress.com Brandon

    Oh man! Those pages were terrible! haha…I did not think that websites like that existed!?

  • Paul

    Great article! Most inspiring. 

  • Anonymous

    I’m actually working on a new church website right now.  This article has given me some great ideas for the design.  Thanks for that.

  • http://www.NikkiInStitches.com Nikki McGonigal

    I’m working on a landing page for my very first ebook right now…this is such perfect timing. I have to admit, I’m feeling quite overwhelmed. I’m confident in my content…it’s the landing page, setting up an affiliate program, etc. that completely scares me.  Thanks for the must-have list…feeling a little more secure already!

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  • Coachbyron

    Michael, great post.  This is right on point.  Thanks!

  • Marcia Richards

    What I have to do is stop being afraid, get my novel finished, get busy on my NF idea, get them published and creat as awesome a landing page as yours! Those other examples were awful!  I wonder if they sell anything! Thank you, once again, for an easy-to-follow  guide.

  • http://uma-maheswaran.blogspot.com/ Uma Maheswaran S

    Those were some excellent examples.Of what to do and what to avoid. Very weird yet bizarre! Your list here would be  indispensable for every aspiring creatives.

  • Bryan Kinney

    I am going to take some time and study this post.  Read it and picked up some good tips but after looking at this sites Alexia ranking I need to do more than read what Michael has to say but study and analyze it – but most importantly implement it

  • webteam girl

    I see you removed the Swedish hillbilly supply website (awesomely, consciously nerdy) as your original first example of worst landing pages ever. Truly enjoyed that.

    • http://michaelhyatt.com Michael Hyatt

      Unfortunately, it has some risqué images that I hadn’t noticed. Bummer. It was truly UGLY!

  • W. Patrick Jones

    Your thoughts on pricing are spot on. I recently decided to clear some old fiction books off of my bookshelf and started selling them on Amazon. To compete, I did the penny plus shipping thing. I sold about 12 books and things kinda died down. I raised all my prices to $1.99 (and changed nothing else) and the books started selling again. It was the weirdest thing!

  • http://twitter.com/matthewcandler MattCandler

    Thank you so much for sharing this wonderful insight! Michael, quick practical question. How do you add the social media and comments counters to the title area of your posts? Is that a WordPress plugin or custom coding? So appreciate your tips!

    • http://michaelhyatt.com Michael Hyatt

      Custom coding, I’m afraid.

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  • http://www.transformingleader.org/ Wayne Hedlund

    I was just reading through this post again and noticed that the second link suggestion giving an example of a horrible landing page now points to a xxx site. I’m sure that wasn’t your intent so thought I’d point it out. 

    • http://michaelhyatt.com/ Michael Hyatt

      Yikes. No it is not. Thanks for letting me know. I have deleted the link.

  • Deletosh

    Hi Michael -Regarding “More recently, I created a landing page for my two ebooks, Writing a Winning Non-Fiction Book Proposal and Writing a Winning Fiction Book Proposal. I sell each ebook separately and together as a bundle.” Did you use any advertising for the landing page? Or is is SEO that you got all the sales? Thanks!

    • http://michaelhyatt.com/ Michael Hyatt

      Yes, SEO and ads on my own site.

  • Joshua Spurlock

    How do calls to action differ for local service oriented business, specifically in the health care filed, from calls to action for web based products?

    • http://michaelhyatt.com/ Michael Hyatt

      Just think of what the first step would be in initiating a relationship. Could you offer the a free report? A free consultation? A free gift? The call to action doesn’t have to close the sale, it only has to initiate the selling process.

  • Jeremy Birch

    Michael, I’ve been a long-time reader & Platform fan, but usually don’t engage in these conversations for fear I don’t have enough value to add. I just checked out a SaaS product, though, that I thought you should know about (if you don’t already). It’s called “Drip”, and it helps bloggers (or anyone else w/ something to say or sell online) increase visitor engagement and conversion rates. Check it out (GetDrip.com)!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Jeremy. This looks similar to Infusionsoft, which we just converted to. It takes automated marketing to the next level!