9 Astonishing Facts About Amazon [Infographic]

Last week, FrugalDad published an amazing graphic about Amazon. Since 1994, Jeff Bezos, the CEO, has steadily grown the company. I knew it was big, but I had no idea how big.

This infographic is worth studying in detail. No author, retailer, or publisher can afford to ignore this behemoth. (Don’t miss the question at the end. Please leave a comment! I’d like to know what you think.)

Amazon Infographic

Question: What is your reaction to these statistics? You can leave a comment by clicking here.
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  • http://missionallendale.wordpress.com/ Joey Espinosa

    I’m amazed any time a company call “afford” to sell something at a loss.

    • http://www.jmlalonde.com Joe Lalonde

      It is a crazy concept but one that works well.

      Take the Kindle example. They take a $5 loss on each one sold. However, that customer is now required to purchase Kindle books which they can only get from Amazon. Return visits and purchases bring in much more than the “loss” of $5.

      • http://michaelhyatt.com Michael Hyatt

        That’s exactly right. Amazon is doing very well. It is kind of like Gillette giving away the razors in order to sell you more blades.

        • http://missionallendale.wordpress.com/ Joey Espinosa

          But I have about 8 razors (with 2 disposable blades each) in stock from all these giveaways. Haven’t paid full price for blades in years.

          • http://www.jmlalonde.com Joe Lalonde

            Same here Joey. My wife loves me for it. It is shocking, at times, the quality of razors that they give away.

        • http://brandonweldy.wordpress.com Brandon Weldy

          I remember being excited on my 18th birthday when they sent me a razor… that is until I needed to go buy blades. These stats are still boggling my mind.

          • http://www.jmlalonde.com Joe Lalonde

            Haha, ain’t that the truth. The free razor was great. Buying replacement blades were not.

        • http://www.jmlalonde.com Joe Lalonde

          So true. I have received many free razors. The markup on the blades is insane.

          • Roger

            good time to plug Dollar a Month Shave Club .com check it out. $6 a month for the best razor, $1 for cheap but good razors.

      • http://missionallendale.wordpress.com/ Joey Espinosa

        Yeah, I totally get that. But it’s amazing the volume that is required to support the initial loss.

        • http://www.blogwithcareracter.com Rashad Morris

          Its not necessarily a lot of volume. Most ebooks are 9.99. If they are losing $5 per Kindle, they only need the customer to purchase one book and they are clearly buying more than one.

          • http://www.jeffrandleman.com Jeff Randleman

            Except, a lot of the books they are selling at 9.99 cost them more, as per the publisher, if I understood everything correctly.  So aren’t they taking a loss on many of those books as well?

          • http://pulse.yahoo.com/_HNWSWL3CKQFKP3F4OEE5ABZXTY Burl

            Because once the publishing costs are paid, one more copy doesn’t have a significant printing cost. It scales quite well, and there are no storage costs for the “books” other than server space which in the volume that Amazon works with, that is pennies  a year per book.

          • http://www.jeffrandleman.com Jeff Randleman

            That makes sense.  I hadn’t thought of the lack of need to print every copy. 

          • http://michaelhyatt.com Michael Hyatt

            Yes, they are.

      • Anonymous

        My guess is that they make up the $5 initial loss on the very first e-book purchased at full price…which is still a bargain for the consumer.

        • Rob Sorbo

          It makes the Kindle Fire look that much better–they can make money on subscriptions, music, videos, AND books now.

      • http://www.jeffrandleman.com Jeff Randleman

        And yet a lot of the books they sell ar still sold at a loss as well.  Very interesting.

  • Tim Goldsmith

    Having parents in the wine industry, I can appreciate what having a “loss leader” can achieve for a company.
    There is a small part of me that wants to buy from the “mum & pop” retailers in defiance of them, but really… who can argue with their buying power?

    • http://michaelhyatt.com Michael Hyatt

      Or the convenience.

  • http://www.godsabsolutelove.com Patricia Zell


  • http://www.christianfaithatwork.com Chris Patton

    I love the $5 loss per basic Kindle!

    As an auto dealer, we moved to a negotiation-free model seven years ago.  We did this based on Scripture from Proverbs 20:10, where it say God hates differing weights and measures.  

    Rather than requiring the back-and-forth haggling of traditional dealerships, we discount our vehicles up front and put the price on the windshield for everyone to see, even our competition.  This literally eliminates hours from the transaction, allowing us to be structured for higher volume at a reduced margin, but with a lower cost structure.

    My point is that we have played with the idea of being so efficient that we could sell new cars at a break-even, or even a loss, in order to gain market share and feed the other departments of our business – accessories, used cars, service , parts, etc.  While we are not yet there, it is certainly part of our vision!

    To see Amazon able to do this, and doing it as a strategy, is fun to watch.  It further inspires me to keep pushing!

    • http://www.jmlalonde.com Joe Lalonde

      Chris, that is an interesting model for car sales.

      I, for one, am one of those guys that love the thrill of talking down a dealer. I do not know what I would do if a dealer told me they do not negotiate.

      But I am sure there are many customers who enjoy the no hassle no haggling structure your style brings to the car market.

      • http://www.christianfaithatwork.com Chris Patton

        Thanks Joe.

        First, if our prices are not extremely competitive, it will not work.  

        Second, we back our prices with a Price Protection Guarantee which refunds you the difference + 10% if you can find a better deal somewhere else!  

        So all you need to do is come in and buy our car in about an hour (including all your paperwork) and then go spend the two or three hours down the street “talking down” another dealer!  If you can get their price below ours, just come back to us and get a check for 110% of the difference!

        You can’t lose!

        • Caleb Griffin

          Mr. Patton, where is your dealership? I’m in the market for a car. I’d like to buy one before Thanksgiving.

        • http://www.jmlalonde.com Joe Lalonde

          Chris, that is awesome.

          If I lived in the area, I would have to come visit the lot and check it out. Keep providing a great value!

          • http://www.christianfaithatwork.com Chris Patton

            Thanks Joe!

          • http://www.christianfaithatwork.com Chris Patton

            By the way, we can arrange delivery!

      • http://jpm.io/ Jose Paul Martin

        Interesting indeed! I was wondering if you noticed the ebay vs amazon comparison. Where eBayers would chose the auction model (I know there’s an immediate buy now)… but the unique users seem to favour the ‘give it to me now, straight and upfront’ style. And this is where Amazon is winning, it states upfront the discounted price.

        • http://www.christianfaithatwork.com Chris Patton

          I did not think about that!  Great point!

        • http://www.jmlalonde.com Joe Lalonde

          Great comparison with eBay.

    • http://michaelhyatt.com Michael Hyatt

      Very interesting. Do you find that customers are so trained to haggle that they still want to negotiate? How do you stop them?

      • http://www.christianfaithatwork.com Chris Patton

        Great question! 

        As a result of decades of having to negotiate to buy a car, consumers are certainly trained to think they must do so.  At the same time, research shows that only 10% +/- actually like to do so! Sorry Joe, you are the minority!

        For us to get past the customer’s initial instinct to negotiate, we have a very detailed process that educates them about how we do business and why we do it this way.  We promise them our process will save them time and money and we back it up with the guarantee.

        Since only 15% of customers purchase a vehicle on their first visit to a dealership, most leave and continue to shop or research.  Most dealers pull out all the stops and all the managers to try to keep that customer from leaving because they know this statistic.  As a result, many customers do not come back, but end up buying elsewhere due to the experience.

        Our bet is that we will set ourselves apart based on the seamless process and competitive pricing.  We do not pressure or try to force them to do something they are not ready to do.  Therefore, our return rate is much higher than average.  When they do return, they buy.

        It is not a perfect process, but it works for us and our customers seem to really like it!

        • http://michaelhyatt.com Michael Hyatt

          Man, I LOVE that process. I hate negotiating—mostly because it takes so long and is such a game. I may have to come to you to buy my next car!

          • http://www.christianfaithatwork.com Chris Patton

            Obviously, I would love to earn your business!  We do quite a lot of out-of-town business (our internet sales make up roughly half of our business) and therefore can help you with the distance fairly easily.  We are not that far from Nashville!

            Take a look at the website Mike Patton Auto Family when you are in the market.  Also, anyone here can email me and I will make sure the process goes smoothly.

            Thanks for the affirmation!

          • http://michaelhyatt.com Michael Hyatt

            Great. I have clipped the page into Evernote.

        • Anonymous

          I love the concept!  I HATE negotiating car prices!

          Whenever I have done so, it has been with the realization that I am an amateur competing with professionals.  There is no way for me to come out ahead, short of doing very extensive, time-consuming, research and comparison pricing…which basically means negotitating my best deal at multiple dealers, then playing them against each other…a strategy I used only once and hated, because I don’t like it when people play me that way.

          Thanks for standing up for a better way!

          • http://www.facebook.com/Lucy.Ann.Moll Lucy Ann Moll

            Strange but true, this girl LIKES to haggle!

        • http://www.jmlalonde.com Joe Lalonde

          That is an interesting statistic that only 10% like to haggle. I thought most people would enjoy haggling more. Maybe I just like the “fight” and the feeling of I got a good deal.

          • http://www.christianfaithatwork.com Chris Patton

            Isn’t it funny that we all think more people already think like we do?  

            That is material for a good post right there!

          • http://www.jmlalonde.com Joe Lalonde

            It is funny that people think like that. Of course, there we go thinking that way again. (-:

            You’re right. This thought will make a great post. Snagging it into Evernote for future reference!

    • http://bentheredothat.com Ben Patterson

      Great stuff! I appreciate this vision for the car business.

      • http://www.christianfaithatwork.com Chris Patton

        Thanks Ben!

    • http://www.tnealtarver.wordpress.com TNeal

      Chris, I always perk up when Scripture influences business. Thank you for sharing your example of Kingdom values lived out in the market place. –Tom

      • http://www.christianfaithatwork.com Chris Patton

        Thanks Tom! It is not always easy, but it is definitely worth it in the long run!

        I have a blog that describes more about what we are doing. If you have not seen it, check it out at http://christianfaithatwork.com

        Thanks for the encouragement!

      • http://www.christianfaithatwork.com Chris Patton

        Thanks Tom! It is not always easy, but it is definitely worth it in the long run!

        I have a blog that describes more about what we are doing. If you have not seen it, check it out at http://christianfaithatwork.com

        Thanks for the encouragement!

        • http://www.tnealtarver.wordpress.com TNeal

          Appreciate the link. I’m now subscribed. A good connection for Thanksgiving (amazing what gets done during halftime).

          • http://www.christianfaithatwork.com Chris Patton

            Thanks! Let me know what you think as you go! I want a lot of interaction.
            Chris Patton

          • http://www.tnealtarver.wordpress.com TNeal

            Don’t we all. Michael has done such a marvelous job of encouraging that here that we want to reproduce it where we reside  on the World-Wide Web. I know the importance of feedback so I’ll keep you in mind as I read your posts.

          • http://www.christianfaithatwork.com Chris Patton

            Thanks Tom. I hope you enjoy the Cowboys game!

            Chris Patton

  • http://www.jmlalonde.com Joe Lalonde

    It amazes me that their annual revenues are more than the GDPs of half of the countries of the world. That is a lot of money and discretionary spending going on.

  • http://gatehouse13.com Jacqui Gatehouse

    Totally, utterly astounded!

  • Anonymous

    I love the compilation of these Amazon stats. In fact whenever I am going to purchase something I always look on Amazon first. They lose money on my Prime account! Thank you for the post this morning.

    • http://michaelhyatt.com Michael Hyatt

      I do, too. I do feel sorry for retailers, though.

    • http://www.jeffrandleman.com Jeff Randleman


  • Normans620

    I am impressed by Amazon.  When I am looking for something, I can find it on Amazon fairly inexpensive.  amazon is the new way and they are beating Walmart.

    • http://bentheredothat.com Ben Patterson

      Agreed! I’m all about cross referencing prices on Amazon while standing in the store.

    • http://www.faithfulchoices.com Paula

      They’re beating Walmart in online sales.  That doesn’t mean they’re beating them in overall sales. (although, Amazon being international probably helps)

  • http://darensirboughblog.wordpress.com Daren Sirbough

    I had no idea how big they were as a company. It just goes to show that innovation plus serving the needs of people is the best way to go about running a business. It also shows me that years of consistency matter.

  • Buckoroonie

    Awesome. Just absolutely Amazonian awesome…thats the new word….’Amozonian’

    • http://www.jeffrandleman.com Jeff Randleman

      Sounds Wonder Woman-ish…

    • http://www.jmlalonde.com Joe Lalonde

      According to my spell checker, Amazonian is a word. Still an awesome way to use it.

      • http://splendidwonders.wordpress.com/ Miss K

        the Amazons were Greek-mythology warrior women who fought battles and ruled countries  –  – quite a tough crowd to beat! (which still makes it fitting for the subject at hand :)

  • http://emuelle1.blogspot.com Eric S. Mueller

    A couple months ago, John T. Reed did an analysis of Amazon’s ROI. He came away with this:

    “It is the world’s biggest online retailer. Layman typically think that means it is a big success. It started in 1995 and made its first profit—1¢ per share—in the fourth quarter of 2001. I am skeptical that Amazon’s business model makes sense and that they have earned, or will ever earn, a respectable return on investment (ROI). In the first quarter of 2011, they earned 44¢ per share on a stock price of $179.25. That is a .44÷179.25 = .0031% return on investment.”

    Amazon is an amazing story though. I’ve been a customer since at least 1997. 

    • Anonymous


      Of course, even very low percentage returns add up to a huge amount of profit dollars, at that level of volume…

    • http://www.jmlalonde.com Joe Lalonde

      Amazon does have an amazing story. Until a few years ago, I never realized they started as a book seller.

  • http://paulcoughlin.com Paul Coughlin

    Fascinating, and inspiring..

    My reaction to these statistics – is to ask ‘why’ are they so successful, what are they doing right, and what can we learn from them, which we can take on board as smaller businesses..
    Thanks Michael.

    • http://michaelhyatt.com Michael Hyatt

      I think one insight is that they have almost completely eliminated the “friction” of the buying experience. Enormous selection, one-click buying experience, free shipping (at least for Prime customers), fast delivery, etc.

      • http://paulcoughlin.com Paul Coughlin

        I agree. I thought about this a little – and the main reason I use them so much, is that they value what I value:
        My time – they make it very easy to find and get what I want.
        My money – they provide links for cost effective choices, and they are competitive themselves.
        Me – they personalise the site – both for me individually and in my own country, they offer recommendations, wishlists, reviews – all of which are in service to me and my experience.

        Bottom line is that if there was a checklist of what ‘matters’ to me – they satisfy so many of those items. This means I can get on with the business of being of value to others..

        good stuff.. 

        • http://www.jeffrandleman.com Jeff Randleman

          Wow.  That’s exactly right.

        • http://bentheredothat.com Ben Patterson

          You’re right. It’s all about personalization.

      • http://www.brandonkraft.com Brandon Kraft

        Something new that I just noticed. For Prime subscribers, you can select a slower shipping method and get a $1 MP3 credit. Smart.

      • Anonymous

        And the free shipping when ordering $25 encourages me to buy more than just one book at a time.

      • http://www.hartian.com Richard Hartian

        And lets not forget they deliver on Sunday – at 8;30 in the morning we had a lady come to our door and drop off our package…

        And yes, if you are going to use Amazon regularly, Prime makes it less painful.

  • http://www.suttonparks.com Sutton Parks

    I had no idea that were that dominant and have no real competitors.   I think many retailers have done  a poor job of giving customers a great experience and that leaves the door open for an online retailer.  I buy my Apple products at their store, even if I can save money online, because their store gives me an experience.  There is something special about an Apple store.  

    • http://michaelhyatt.com Michael Hyatt

      I agree. And physical retailers had all the advantages.

  • http://www.wonderwomanimnot.com Liz

    Amazing when you think about how radical this concept was 20 years ago.  The business model that they have created has really revolutionized online selling and changed the landscape. 

  • http://twitter.com/Juanbg Juan

    Now wonder why I only buy thru Amazon everything I can.

  • Tracy Hoots Hoexter

    Beautifully spelled out, yet still hard to absorb! Thanks for this insight.

  • http://twitter.com/ShakalakaPeter Peter Monbailleu

    What can you say? In my case: “I had no idea!”

    This is probably a good example of a company turning into a giant without anybody really noticing it. And how? By providing exactly what we were all waiting for…

  • http://joyfulmothering.net Christin

    If Amazon ever becomes a monopoly, we’re all going to be in trouble. Borders is already gone…

    Edited to add: I shop Amazon and love them, for the record. ;)

  • http://blog.cyberquill.com Cyberquill

    Wow. I predict a global Occupy Amazon movement in the not so distant future. 

  • http://www.facebook.com/profile.php?id=591873293 Anonymous

    Phenomenal! Part of the reason for Amazon’s success is their great customer service. I have found them to be quick to respond and generous. Case in point: I ordered the large Kindle DX, had it hand carried by a friend, and found out that wireless does not mean Wi-Fi — the DX doesn’t work in Vanuatu where I live. It cost me $200 to DHL the DX back to Amazon within the time limit to be reimbursed. Amazon reimbursed me the $200! I was able to reorder the 3G + Wi-Fi. That’s not the only time Amazon has given me the benefit of the doubt. I have always found Amazon to be very service oriented.

    Of course, that is an incredible amount of power that can be used for good or evil. But I don’t believe in trying to penalize a company simply because it is successful.

    One company that does better in international delivery is Christianbook.com: two weeks instead of three months. But the Kindle changes that.

    • http://www.jeffrandleman.com Jeff Randleman

      I agree.  I always have had quick and courteous customer service experiences.  The few that I’ve had…

  • http://twitter.com/KellyCombs Kelly Combs

    I had no idea it was that huge! Very exciting. I do understand the loss leader concept; it was CDs at now defunct Circuit City.  I am a regular Amazon user and being a Prime member (free shipping), my husband and I order practically weekly, especially this time of year.  

  • http://uma-maheswaran.blogspot.com/ Uma Maheswaran S

    Yup! The story of Amazon is amazing. It has been phenomenal in its growth. I once read that Amazon took a  pretty considerable time to break even but now it makes money exponentially.  I feel that Amazon has captured the hearts of its customers through matchless and exemplery customer service.

  • Neil Sittler

    Maybe I’m jaded (or more likely ignorant), but this didn’t surprise me that much… the part of the whole infographic that stuck out as a shock to me was that 19.5 million Americans live off of less than $6k a year! That’s a sad statement on my awareness of reality!

  • Anonymous

    There are 4 books that I would like to buy for myself. Yesterday I stopped by the half-priced book store that is the ONLY book store on my way home from church. None of the books were there. What’s the NEXT most convenient shopping method? You got it. Amazon. The books are there, one click away from my kindle. And now they are also more conveniently traveling with me for Thanksgiving: win/win. 

    The Amazon statistics are amazing. Part of me feels compelled to go support the little guy of digital e-tail, but who would that be? Also, two of the books I’m buying are written by “little guys” who self-published. Amazon’s doing a lot to support that side of the industry, so perhaps things balance out. 

    • http://www.brandonkraft.com Brandon Kraft

      I have some  folks who read my blog on the Kindle via their Kindle Publishing for Blogs. It’s not much (about 30 cents per subscriber per month), but it’s something. I noted my affiliate returns have increased in a similar way to the Kindle blog subscribers.

  • http://www.facebook.com/mike.freestone Mike Freestone

    it highlights the ever changing model of business.  especially with the kindle being the coveted go-to device.  I will sell to you at a loss so you “consume” my product.  It’s pure genius.

  • http://sacredbe.blogspot.com rain

    I also buy from Amazon and appreciate their customer service, hassle free returns, and Prime membership. Plus it saves gas and time.

    On principle, I think it’s important to show support for your local small business, however. I avoid Wal-Mart whenever I can, but our neighborhood cafe, boutique, bookstore, artist? I want my dollars to go there first.

  • http://foxvernon.com Fox Vernon

    My reaction?  Time to hop on the Amazon train!  Oh no, am I too late! ;)

    • http://bentheredothat.com Ben Patterson

      There’s still room for ya!

  • Janice Garrison

    I love shopping at Amazon and
    actually do most of my shopping from them as opposed to purchasing in person. I
    have been shopping Amazon for at least 10 years. Not once have I had a problem
    of any kind. I’ve never had to return or replace anything and I usually get the
    free shipping they offer on purchases over $25.00. I have purchased everything
    from my Vacuum Cleaner to my Printer and just about everything in between. I am
    almost ready to start my Christmas shopping…on Amazon!

    I was not aware how big Amazon is,
    and I’m just that much more impressed that the customer service and quality is
    so excellent. Other companies should take notice and offer the same completive pricing
    and great service Amazon does.

  • http://www.datingbookdiva.com Dating Book Diva

    Everything you said is true in my experience.  Amazon has the better price and will get it to you fast. I wish you had told us a little about their delivery process. I’ve always wondered how they move things so quickly.

  • Anonymous

    Thanks for posting – I’m always amazed by their scope!  Something that opened my eyes to the wonder of Amazon was the graphic below of Amazon’s acquisitions and investments it’s a bit dated from 2009, but it still tells the story of their depth.  I don’t have access to the numbers, but it’s certainly safe to safe that Pets.com, Audible.com and Zappos.com all contribute to the engine of Amazon.


  • Pingback: 9 Astonishing Facts About Amazon | Michael Litman()

  • http://www.wol.ca/staff/lyons Charlie Lyons

    Some amazing stats here. I, too, didn’t realize the enormity of their empire. Impressive that they’re able to do all that they do.

  • http://www.leighkramer.com/ HopefulLeigh

    I had no idea it was that huge!  It also makes me wonder why the company is fighting with certain states about taxation.  If they can afford to take a loss on Kindles, surely they can afford to take a loss on taxes.  I would warrant that not charging taxes (in the states that apply) also took business away from the brick and mortar stores.  I do shop from Amazon on occasion but my preference is to shop at a bookstore.  You can’t beat the customer service and ability to browse the shelves.  I feel that it’s important to support locally owned businesses and only shop at Amazon if I can’t track the product down any other way.

    • http://www.jeffrandleman.com Jeff Randleman

      I love the feel of a bookstore, but will find the books I like and then order them online.  I can’t justify spending the markup that most bookstores have over Amazon’s prices.   

    • http://www.brandonkraft.com Brandon Kraft

      Amazon’s fight on taxation is, as I understand, trying to push the feds to set rules on how online etailer taxation is handled. In some states, if the outlet has a brick-and-mortar outlet, then they charge sales tax. In others, it is any type of business venture. In some states, etc, etc.

      I’m not up on the details, but in Texas (where TX sued Amazon for back taxes), the law could be read both ways on whether Amazon is required to collect taxes. Amazon’s solution was move their warehouse out of Texas.

      Although, technically, in Texas, a customer buying from out-of-state online retailer where taxes aren’t collected is supposed to submit taxes to the state themselves…

      • http://michaelhyatt.com Michael Hyatt

        This is where states are just plain stupid. Not only do they lose the sales tax, but when they drive business out of their state, they lose all kinds of other taxes as well: income taxes, property taxes, local sales taxes, etc.

  • Sharon

    How strange that Amazon is so massive and ubiquitous, and deals in real product (not just e-books, but real books… and cereal, shampoo, etc. ) yet most have never “seen” it. Where the heck are these warehouses? Have you ever driven by one? 

    • ReJoycingToday

      I have, Sharon — by two different ones. There was one near Heathrow airport when we lived in the UK and until recently, one near DFW airport where we now live. (The great state of TX decided to make them charge sales tax when they shipped to people in TX from the TX warehouse, and rather than do that they upped and moved the whole thing to Oklahoma.)

    • http://www.jmlalonde.com Joe Lalonde

      I would love to drive by one of their warehouses. Then again, we would probably never realize it was their warehouse.

    • http://michaelhyatt.com Michael Hyatt

      Actually, I have. Ingram Distribution here in Nashville ships a big chunk of their stuff.

  • http://twitter.com/ragneyi Sampathkumar Iyengar

    Fantastic stats and really amazing.

  • Anonymous

    My reaction?  WOW!

    I like Amazon and have made them my first place to check when shopping prices.  In fact, for books I seldom go beyond Amazon…they’re that good.

    At the same time, it is a little scary seeing any one retailer get that big in comparison to their competition.

    Very impressive!  …and a little scary…

  • http://www.facebook.com/AnnagChandler Annag Chandler

    This is an incredible summation of Amazon’s reach and importance.  I knew that it had become my default retailer for a lot of things — I turned to them for a fireplace screen, kitchen turntables, and organizing things for a recent move and they deliver my dogfood by the case.  Their success must be a substantial boost to UPS as well.

    Bravo to American entrepreneurial know-how!

    • http://www.jeffrandleman.com Jeff Randleman

      I do the same thing:  Vitamins, soap, shampoo, hair gel, music, electronics, exercise equipment, software, furniture…

  • Rob Sorbo

    I’m amazed at how large the figure is, but when you consider all the different services that Amazon provides it kind of makes sense. I’d be interested to see how much the affiliate program contributes to that–Amazon has a place on millions of blogs around the Web and it only costs them a few percent of their sales. Walmart spends millions on advertising, but can’t guarantee the personal presence that Amazon gets with the affiliates. 

    • http://www.jeffrandleman.com Jeff Randleman

      They have a link on my page…

  • http://facebook.com/jiharrisfineart Jim

    Thanks for this information. These are amazing statistics.  I will be looking at it from the aspect of the unique user.  As an artist I’ve beentold to look at ebay, etsy, and other art type stores to sell some of my work.  No one ever mentioned looking at setting up an Amazon store.  With the difference shown in average dollarts spent by an unique user I will now be looking at what it takes to set up my own store on Amazon. 

    • http://michaelhyatt.com Michael Hyatt

      I use Amazon for my store. I call it My Bookshelf.

  • Sabrina Adams

    I am still working on closing my mouth,  I knew Amazon was big, but I had no idea.  Adjustments in the way we do business with Amazon and the way we see ourselves must take place now.

  • http://twitter.com/thegospelwriter Wanza Leftwich, TGW

    Wow! Amazing…and it started with one man! Never underestimate the power of your dream…So encouraging!! Thanks for sharing!

  • Andrew Wheeler

    Actually, they’re selling many of those $9.99 ebooks at a loss as well — remember, Amazon is the company that was willing to lose $2 Billion (from 1994 to 2001) before finally turning a quarterly profit, and still is giving away margin by the bucket-load to buy market-share.

    They buy ebooks either on the agency model (in which publishers get to decide the final price, which is rarely $9.99) or on the wholesale model (at around 50% off — which implies that the $24.95 hardcovers they’re selling as $9.99 Kindle ebooks are sold at a substantial loss).

    They’re simply trying to drive competitors from the market so they can then profit from their market dominance; it’s a classic tactic.

  • Anonymous

    My thought was, what is the next Amazon?  Will this type of shopping eventually replace Walmart, Target, etc., as we know it?

    I recently bought a new phone battery from Amazon.  It was cheaper than any local retailer, even when shipping was included, and I didn’t have to use my gas to drive to the store.  It makes me think we’re close to the tipping point of affordable grocery, staple, etc., shopping online.

    • http://www.jeffrandleman.com Jeff Randleman

      I agree.  And if you factor Amazon Prime into the equation, I think we are even closer to that point.

      • http://www.brandonkraft.com Brandon Kraft

        I posted in a new comment thread, but with Prime and Subscribe and Save, as a parent, we get all our infant/toddler diaper/wipes/etc on an automatic schedule at a ~25% savings over the cheaper brick retailer.

        • http://www.jeffrandleman.com Jeff Randleman

          I saw that comment.  It’s true.  I use the S&S feature for a few things and it’s a tremendous savings.

        • http://www.jmlalonde.com Joe Lalonde

          Their S&S is an awesome deal. We’ve used it to stock up on presents for my father in law. He loves the Senseo coffee pods!

    • http://michaelhyatt.com Michael Hyatt

      I don’t think it will completely replace it, because sometime you need things now (groceries, etc.). But it is certainly reshaping the landscape.

      • Anonymous

        It amazes me, however, how online shopping has changed. Tonight, I went to a Barnes & Noble bookstore (gift card) to look for a book that is not yet available on my Nook. The price seemed high, so I left without it. When I got home, I looked up the same book on the B&N website. It was about half the price. Bottom line: I bought two items (free shipping) for only about $9 more than the store retail price.

        It almost makes me want to never leave the house:-)

  • http://katiemcmanners.blogspot.com/ KatieMc

    Wow.  137 MILLION customers a week, the number of people in America who live under $6K a year. A wakeup call to me, who often whines about my standard of living, which, by comparison to some, is rich. 

  • http://www.jeffrandleman.com Jeff Randleman

    I am an Amazon fan.  With all the amenities that they offer, I can find what I need, faster, and easier than almost any other retailer.  And the more that they offer, the more excited I get.  These were som einteresting stats.  Thanks for sharing.

  • http://brandonweldy.wordpress.com Brandon Weldy

    I knew it was big but I had no idea how big! These stats are crazy. Way to go Amazon.

    • http://bentheredothat.com Ben Patterson

      Hugely big! I bet they have golf carts to get around their warehouse facilities.

  • http://www.brandonkraft.com Brandon Kraft

    I’ve been a Amazon customer for years, but what “converted” me were textbooks (back in 2005…). I determined I could buy all my textbooks new through Amazon, pay the $79 for Prime to get them fast and still save over buying my books used at the monopoly college bookstore in town.

    Admittingly, it might have driven down buy-back prices, but in the couple of years before I went Amazon for textbooks, 85% of my books weren’t bought back and the rest for pennies on the dollar. Still out ahead.

    Now, my wife works at a small high school and usually, we can buy books for their English classes (about 10 students per book) cheaper than their educational vendor offers (free shipping helps…) .

    Add on having kids, their “Subscribe and Save” gives us diapers, etc. Their prices are cheaper usually, but with Amazon Mom and the S&S discount, it’s incredible the discount. Plus, I track diaper output (ha), and our subscribe/save schedule gets us diapers about three to four days before I would run to the store.

    We still try to buy in local stores and for many things, nothing will replace going to a Target or the grocery store for us, but Amazon is the market leader for our household.

    • http://www.jeffrandleman.com Jeff Randleman

      I love the subscribe and save features.  I need to have my wife check into the Mom program…

      • http://www.brandonkraft.com Brandon Kraft

        Do it! An extra 10-15% discount (don’t recall exactly) plus, at least when we subscribed, some free time added to your Amazon Prime account. They send us an Amazon Mom e-mail too-infrequently-for-me-to-notice. Dad’s can subscribe too. As the primary caretaker of the kids, the name does itch at me, but for a different thread.

        • http://www.jeffrandleman.com Jeff Randleman

          Nice!  I’ll talk with her this evening and start taking a look.

  • ReJoycingToday

    Does anyone else remember the early days when they sent their customers a Christmas gift?

  • http://pulse.yahoo.com/_HNWSWL3CKQFKP3F4OEE5ABZXTY Burl

    Can’t say that I am surprised by them. I have spent more on Amazon than in a traditional bookstore consistently over the last few years.

  • http://twitter.com/WilliamJSpencer William J Spencer IV

    Theses number represent what is possible in the world if a person gives sincere effort.  The power of Amazon is undeniable so all publishing has to take in to account their Amazon market strategy.  This also proves that there is room for competition.

  • Dick Savidge

    These numbers are staggering.  If we could apply this sort of creative horsepower to some of the worlds critical issues, it would be fascinating to see where we would be.  Thank you for sharing this.

  • http://www.irunurun.com/blog/ Travis Dommert

    Incredible.  No doubt a lot of entrepreneurs figured the world had executed on all of the really good ideas by 1993.

  • http://www.failuresneverfinal.com Colleen (FNF)

    I knew Amazon was something special years back.  I remember thinking it was amazingly smart of them to make “recommendations” based on what you had in your cart.  Brilliant minds are behind that company, no doubt. 

    I’m waiting to get my hands on the Kindle Fire myself (should get it for Christmas).  It’ll be interesting to see what everyone thinks of them – seems like an easy choice at one-third the cost of an iPad. 

  • http://www.facebook.com/people/Bobby-Parker/677235454 Bobby Parker

    This turned into a blog post, whoops:  My wife and I have gotten a year of Prime for free through the Amazon Mom program, and will be paying for Prime as soon as our year is up.  As long as Amazon doesn’t mess anything up in the future, they probably have a household of e-customers for life, regardless of our future location of residence, income & wealth status, and change in personal shopping preferences.  Think of the implication of that.  They have generated a brand loyalty to a store that sells almost everything.
    Seth Godin writes about the death of the factory, and how big-box stores are a race to the bottom.  While generally less expensive than competitors I think Amazon has managed to avoid some of the pitfalls of becoming the “cheapest”, and I think their market share is well earned.Examples:-  Customer Reviews.   Reviews boost customer confidence in making the right decision and Amazon customers perceive that as Amazon looking out for the customers best interest.  Half the time something I buy on Amazon is from a personal recommendation, the other half, it’s because of reviews.- Variety.  Search for a waffle iron on Amazon, I didn’t know that many different waffle irons existed.-Convenience, Speed & Accessibility.   One-Click+Prime=Smart.   Amazon app with barcode scanner + One-Click + Prime= Brilliant.  The ability to print your own return shipping labels and not have to mess with things at the shipping office as part of the experience is a necessity.   There’s also the “Eggs, milk & bread” factor.  I hate shopping in almost any store that’s a chain, because they’ve spent millions of dollars figuring out what to put at the back to make you walk past everything.  The ability to keyword search bypasses all of this.
    -Customer Service.  Top notch.  Not, “don’t tick the customer off”, but “make the customer experience great!”Things that local will always win at:Tactile Examination:  Put it on, hold it in your hand, see how it feels when you sit down.  Does the leather feel to be high quality?  Does the drill balance in your hand (with the battery pack in)?  Would you prefer a chair that’s deeper?  If you are a local store owner/manger, in my opinion, there should be display models of *everything*.Local experience/expertise:  Saturday I spent half an hour trying to find an exact part for my weedeater, all over the web, not just Amazon.  In a moment of inspiration, I hopped on google maps, searched “small engine repair”, found a mom & pop open for 30+ years 7 minutes away.  I get there, am greeted by a service tech on break with “Good afternoon, sir.”  At the parts counter, I’m rung up in less than two minutes.  (and probably paid about 30% more than I would have – if I knew what I was shopping for on Amazon)  On the way out a different tech says, “Have a good day, sir.”  Those type experiences will keep that business up & running, while it’s competitors complain about big business driving them out.

  • mary snyder

    I got the Kindle Fire last week (and I’m a long time Kindle owner)  — and within two days I’d ordered a few 1.99 tv shows I’d recently missed and a new book 9.99.  Could I have ordered these otherwise?  Sure.  Would I?  probably not.  
    Amazon makes it easy to purchase what I need, when I need it.  And with my Prime membership it’s much cheaper than most any other place.  
    Ease of shopping.  Competitive pricing.  Convenience.  Three things that make me happy. 
    I’ve been an Amazon customer since 1997.  

  • Chad

    Amazon is simply mind-blowing.  They are game-changers.  Between the innovation to bring books into e-commerce and the insight to provide a service like Amazon Prime, they continue to prove that they know how to gain and keep customers satisfied.  I’m not surprised at all that they are selling a Kindle at a loss.  It’s not about that 5$, but the win they achieve in gaining another loyal customer.

  • Lyndie Blevins

    Thanks for sharing this powerful information. It is hard to believe any company’s profits could be 5 times Walmart. Having been in the retail business in my corporate life, it is always empowering to hear some one top them. I shouldn’t be surprised though since most of my money ends upon these coffers of these two organizations. 

  • Anne

    Interesting data.  One of Amazon’s strategies is to build their warehouses across the street from other book distributors (such as Ingram) so they have easy access to the majority of titles people are interested in purchasing.  Brilliant move.   

    I know of a family owned bookstore that can actually tell you about the books that they sell and guide you to make the best choices for what you need.  It’s a pleasure to talk with someone I know about books.  Haven’t experienced that yet at Amazon so they only get 10% of my book dollars.   

  • Anonymous

    Not bad for a garage start up! Now that’s funny!

  • http://www.faithfulchoices.com Paula

    my reaction to these statistics….jaw on floor, eyes bugged out, wipe snot from nose (tell self, make an ebook)

    19.5 million american live on $6K a year?

    • http://michaelhyatt.com Michael Hyatt

      Not to minimize the plight of these folks, but I wonder how the statistics were compiled. I wonder, for example, if it includes college students, stay-at-home moms, etc.

    • http://emuelle1.blogspot.com Eric S. Mueller

      I’d be interesting in seeing the reference and statistical breakdown. While I’m sure people with real poverty problems are part of that statistic, I suspect they’re taking high school students and young adults still living with parents into account as part of the number.

  • http://daddybydefault.com Craig Grella

    No doubt it’s reach and influence is awe inspiring. What they’re doing with books is really interesting, the monthly subscription thing, I really like that idea. I’m just wondering, Michael, as a book publisher, what is your opinion on their business model in that regard?

    • http://michaelhyatt.com Michael Hyatt

      The most important thing they have done as a retailer is get to know their customers. They know who is buying what and they can get to this people easily. Authors can’d do that and neither an publishers. They are in the driver’s seat.

  • Agsteward

    Very impressive…as is most I’ve read recently about Jeff Bezos! Looks like I need to re-activate my old Amazon Affiliate status, re-start writing books reviews and other stuff to ride the bandwagon!
    Thanks Michael. I don’t always take the time to say “Thanks” for your work here…but I do often give thanks for you and what you do here. Lord have mercy on us all.

    • http://michaelhyatt.com Michael Hyatt

      Thanks, David. I appreciate that.

  • Anonymous

    Those are very impressive statistics. I think they speak to the epochal change we are experiencing as we move from interfacing our lives through atoms to interfacing with it through bits. I also think those stats highlight our massive desire for easy consumption of products, eliminating any barriers there might be to restraint.

  • Wdarrylk

    It makes me wonder how this will play out on the coming world economy in light of biblical prophecy.

  • http://www.facebook.com/people/Dennis-Knipfer/1656235598 Dennis Knipfer

    It’s very interesting that the Amazon Wish List will allow you to place items from any online retailer. It will pop up a note that the item is available on Amazon and allow you to make that selection or keep the original.
    Bezo’s has this down! He should build a space ship too. Oh wait, he has.
    Great company.

  • http://www.areyouchanging.wordpress.com Padma Ayyagari

    The fact that I am saving a forest twice the size of USA’s largest forest is enough for me to support amazon guilt free and buy more kindle books.  I have bought more books in the last 3 months than in my entire life time and love the fact that trees are not sacrificed for  my pleasure.

  • Serena Chase

    Wow. And to think it all started in a garage. Hmm… I may be under-utilizing my garage –, LOL.

  • Kari

    The marketing minds behind Amazon are brilliant. Not sure what all this says about the consumer though. What stands out to me in these statistics is how much is consumed!

  • http://profiles.google.com/susanwbailey Susan Bailey

    Amazon works because you can literally find any book ever published on it. I am always searching for hard-to-find books and they always have them. Yay for Amazon!

  • http://tomgrey.wordpress.com TomGrey

    I’m sorry that they had to add the statistic about 19.5 million Americans who live off less than $6 000/year, about 16%. 

    In world terms, like including Rwanda, $6k/yr or $500/month puts one in the upper middle class.  One company pays miners some $100-$200/month for quite hard work mining cassiterite there.
    This also means that, with globalization, 80% of Americans are “middle class” or upper class — the middle class and upper class are quite large in the US.

    It’s sad that so few are grateful for the many benefits they have, but are instead covetous and destructively envious against those who have more.

    Also, like Walmart’s “better for most customers most of the time” business model was superior to so many mom & pop shops, Amazon’s business model is even better.  All the money they receive, they get from peaceful, voluntary agreements with their customers — a peaceful reality is what the word “market” mostly means.  Those against the market outcomes are against the ends which come about thru peaceful means.  Only non-peaceful means would have other ends.

    Finally, I’m also happy that Amazon looks like it’s coming to my new hometown in Bratislava, Slovakia, to build some more warehouses to serve Europe better. (median wage about $1000/month, but in Euros, with world market prices on all goods.)

  • Dr. Wayne Thompson

    I knew they were big, but not that huge!!!!! mind blowing information and tells me am on the right path with my ideas

  • http://splendidwonders.wordpress.com/ Miss K

    the Amazons were Greek-mythology warrior women who fought battles and ruled countries  –  – quite a tough crowd to beat! (which still makes it fitting for the subject at hand :)

  • Anonymous

    I was thinking this morning: the ‘downside’ to my Kindle (and Android app) is many of the books I ‘own’ are really possessed by Amazon. This information actually doesn’t surprise me at all but it does remind me of two things. First, information and the sharing of it are truly the marketplace hot spot right now financially. Second, even THIS grew from someone’s garage, we cannot underestimate the ingenuity of the human spirit.

  • http://www.carolaround.com Carol Round

    Amazon–ingly mind boggling stats!

  • http://bryanallain.com Bryan Allain

    It’s the convenience that sucks me in every time…and the prices too. I found a $25 bible at a small christian book store being sold at B&N for $20. I pulled out my phone, saw it on Amazon for $15, and ordered it. With my Prime membership it’s shipped free in 2 days.

    Maybe something better will come along some day, but right now Amazon clearly rules the roost.

  • http://twitter.com/joesheehan Joe Sheehan

    I’m following along with the Amazon State Tax legal news… I think some, if not alot, of this growth is attributable to the unequal playing field for tax collection.  I imagine they will grow more slowly, if not outright shrink, once they are forced to collect state taxes… thus making their total prices closer to a brick-and-mortar’s price. Still, kudos to Jeff Bezos.

  • http://twitter.com/ReachingWomen Tamara Mapp

    Although these stats are amazing, I’m totally not surprised. As an Amazon Prime member (Free 2 day shipping with an annual fee of about $80) I receive at least one UPS drop per day. I purchase nearly everything I need on Amazon, including some groceries. I save time and gasoline not to mention sales tax.  We will be purchasing stock as soon as possible in our budget!  Great story. Blessings…

  • http://www.ontariocustombuilderscentre.com MHughes

    Loved the infographic and of course found many of the stats ‘jaw-dropping’. What I also thought was fun was reading through the comments to see how people interpret the piece. The back and forth on car negotiating was a great example! (I stink at negotiating, but am in Canada so can’t visit your dealership Chris). Thanks for the insights everyone!

    • http://www.christianfaithatwork.com Chris Patton

      That’s okay, MHughes! I understand.

      Of course, we have had people from WA, OR, and CA fly in and drive their new car home! We also arrange transportation! I can’t do it like Amazon at $80 a year for free shipping with Prime, but I will sure do my best!!!

  • http://www.15minutewriter.com Sharon Gibson

    I love Amazon and they are my default place I go to order books. The problem is that we have also lost something very valuable, our local bookstores. We had a lovely Christian bookstore that went out of business a couple of years ago. I used to enjoy going there and browsing for hours. It was my entertainment.  There is nothing like being able to pick up and book and look through it before purchasing it and the opportunity to see all that is available. In general the big chains, caused us to lose our uniqueness as communities and individuals.
    Price is good but it has cost us something. 
    The statistics are fascinating though. I pray too that Amazon will keep their integrity.
    Thanks for sharing this.

  • Patti Schieringa

    I was surprised that my pulse quickened.  I have WWII books and don’t yet have the know how to find a collector or to use Ebay. Since they just sit on several shelves and don’t run around the house, they are waiting patiently. Amazon info excited me. Maybe I will have my own book there. Your blog Kindled an urgency in me to write daily until I find my voice.  

  • http://www.karlaakins.com Karla Akins

    Kind of scary but I have to admit I use Amazon for just about everything from small electronics to gifts to books. And I do plan to purchase the kindle fire. I already have a kindle. I use Amazon because it’s fast, easy, and the prices are the lowest. Living in a rural area like I do makes it a convenient way to get my shopping done.

  • http://twitter.com/MuchClearer Sean Sankey

    That’s immense! What a phenomenal piece of analysis

  • Mary West

    How in the world did this get so huge?  Doesn’t any one remember the break up of Ma-Bell for trying to corner the market?  Its time for the Government to step up and start giving equal opportunity for the little guy.

    • http://michaelhyatt.com Michael Hyatt

      I don’t think it is the role of government to interfere in the market. This isn’t a utility (like the telephone or electricity) where the government might have a legitimate role. I think this is a case where retailers need to get savvy and compete, rather than wait for a return to the good ol’ days or government intervention.

  • Denise

    I feel a little less special in my love for the convenience of Amazon.

  • http://twitter.com/jt Josh Turmel

    …but only $63MM in profit last quarter.

  • Ginny Jaques

    I am mesmerized with fear and awe.  Real fear.  But can I sell my book to a large market without them?

  • http://www.danieldecker.net Daniel Decker

    Wow. That is something to chew on indeed.

  • Stacy Harp

    I think those statistics rock and I think Jeff Bezos is a stellar businessman.  More power to him!

  • http://successbeginstoday.org/wordpress John Richardson

    Imagine how much business this has generated for UPS and FedEx. I’m glad to see them back with their affiliates in California. When you offer great service, helpful product data, and good prices, this is what happens.

  • Elizabeth Carlson

    I grieve the impact on local retailers and the loss of benefits to local businesses and communities. 

    • http://michaelhyatt.com Michael Hyatt

      I hate that, too. However, the strongest ones will survive. They just have to realize that the world has changed and re-think their value proposition.

  • Teri

    For the past 5 years or more, I have purchased just about everything from Amazon, and I sell books and other small items on Amazon.  I hope to find more products to sell on  Amazon and hope to publish a book for Amazon, also.

  • Jay Petersen

    I have contributed my share to there success 24 foot of wall covered in books and I have no idea how much more I have spent on kindle books than my kindle.

  • http://www.facebook.com/profile.php?id=1068109631 Peggy Summy

    I think it is pretty cool, but something tells me there is a lesson here that my love for Amazon is not letting me see… 

  • Brianinplano

    I’m always amazed by the free shipping I get with my prime account which I use all the time for anything that I can get that way.  How the heck do they do it I wonder?  The scale shown in this article helps explain it.

  • http://www.SevenPillarsOfSuccess.Net Louise Thaxton

    Well, I am making this comment after just purchasing two books on Amazon with “One Click”….that’s it.  Just one click.  Just press the little button – and the books I have chosen are set aside somewhere in Amazon Land to be shipped directly to my office. 

    I love anything with “One click”…..and so I love Amazon. And I suppose I am not alone, am I?   

  • surendra rawat

    nice, Thank you

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  • Ninaross801

    Im not surprised, I love amazon and have bought highend pots, shoes,game systems mostly for 70% off…how can you beat that? I see amazon as a win-win situation foe the company and consumers alike.

  • http://twitter.com/JobCoachHQ Douglas Andrews

    Amazing, Impressive and scary!

    You need to check out the Nook Tablet!   Lots of positive reviews making it better than the Fire.

    • http://michaelhyatt.com Michael Hyatt

      My problem now is that I have a sizable investment in Kindle books. I can read them almost anywhere (my iPhone, Mac, or Kindle), but not the Nook.

  • Katherine Hyde

    I find these statistics very frightening. They mean (which I already knew) that (a) Amazon is trying to take over the world and (b) Amazon is the perfect embodiment of the old joke, “Where does a 500-pound gorilla sit?” “Anywhere it wants to.” If they used their power responsibly, I would be a little less worried, but there are aspects of their policy I don’t like and don’t think are good for the book business in general. In fact, having any one company dominate to that extent is never good for any industry.

  • http://www.PrintGrowsTrees.org Print Grows Trees

    While I enjoy the convenience of ordering books from Amazon as much as anyone, the suggestion that e-books will somehow preserve forests is strangely misguided.  Trees are a renewable resource and paper may be the most recycled item on the planet.  In order to have access to Amazon e-books, data centers operate 24/7/365 burning enough electricity to fuel 25,000 households a day.  Where does the fossil fuel for all this electricity come from?  Coal mostly.  Where does coal come from?  Oftentimes from mountain top mining, in which all tree are harvested and the top of the mountain is blown off to provide access to the coal deposits.  The mantra for the 21st century ought to be “take a closer look”  I now relinquish my soapbox.  

  • http://www.facebook.com/profile.php?id=1010080047 Edwina Cowgill

    I am totally blown away. Almost speechless.  Are they trying to take over the world through retail??

  • http://blogan.net Brent Logan

    I’m impressed by Amazon’s efficiency and success. I also believe that competition is healthy. For me, that means my Christmas list has a Nook Simple Touch on it. Putting my (well, Santa’s) money where my mouth is… *<:-)

  • W. Patrick Jones

    When Microsoft came out with the Zune, I expected them to do with it what Amazon is doing with the Kindle.  Give it away and make all your money off the content.  It’s an interesting model for hardware sales, but in a content driven world, it certainly makes a lot of sense. 

    What really stood out to me however, was the stats about American voters.  A rather sad commentary on America I think.  We’re upset because the economy is messed up, but we’re more interested in buying stuff online than voting for a president.  But then I suppose spending money online is a good way to boost the economy too.  It also made me wonder how long it will be until we can securely vote online.  I know part of the shortage of voters is the difficulty in registration and getting to the polling locations.  I expect when online voting finally surfaces, we will see a significant increase in voting.  Perhaps Bezos can put some of his profits into helping the gov’t come up with a secure online voting app.

    • http://www.christianfaithatwork.com Chris Patton

      Just don’t try it in Florida…

  • http://brevis.me Robert Ewoldt

    Michael, it seems like the graphic is no longer in the spot it was originally.  Either that, or my browser isn’t locating it/downloading it.

    • http://michaelhyatt.com Michael Hyatt

      It seems to be working here. Are you viewing it on a mobile browser? I couldn’t get it to work on my iPhone but haven’t had time to trouble-shoot it.

      • http://brevis.me Robert Ewoldt

        No, I was using Internet Explorer.

        • http://michaelhyatt.com Michael Hyatt

          Hmm. Not sure what to tell you. You might try clearing your local cache.

          • http://brevis.me Robert Ewoldt

            OK. Thanks. I just wanted to make sure it was my problem, and not a problem with the picture itself.

  • Kroosa1952

    Amazing stats.  But there is no Tongass National Park.  Tongass is a National Forest.  There is a huge distinction.

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  • Brian Stewart

    I don’t understand the last piece of data in slide three. Who in America can live off less than $6k per year? That would be extreme poverty. I just don’t understand that stat at all and what is supposed to communicate within the context of this presentation.

    • http://brevis.me Robert Ewoldt

      I think they probably mean those that have an individual income of less than $6K. This would be high school students that live with their parents, some college kids, and part-time earners. I highly doubt that this is household income.

  • http://www.tnealtarver.wordpress.com TNeal

    My wife looks for everything at Amazon first. As a Kindle owner and reader, I recognize the potential Amazon offers to authors. These stats simply reiterate that potential in a concrete and powerful way.

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  • Brad

    I wish my last name was Bezos. Really though, it’s a tribute to ingenuity and hard work. Inspiring.

  • Elaine Chism

    I appreciate an entreprenurial mind that can turn a vision into a success!

  • Doug Smith

    Incredible to see the reach, the scope, and magnitude of a “store” that has such an impact on our new “electronic/digital” society. I purchase probably 3-4 times a year, so I am way behind the curve of the average user. Amazon is incredibly resourceful when it comes time to find exactly what you are looking for; very thankful for the vision of Mr. Bezos years ago, and his great success. Doug Smith

  • Lorraine

    “Astonishing” is the perfect word for this giant! My first thought? These statistics make it even more morally wrong and financially foolish that none of the Kindle machines are accessible to those who cannot read print or find it difficult. This is a good-sized population segment now and it becomes a continually bigger crowd as seniors become a larger percentage of the population.  Sure the digital books themselves can “talk” (most book publishers permit this and profit by it), but blind readers and others who use screen access software CANNOT access the controls on the machine. The know-how to make computer devices and digital devices work when you can’t see the controls is already out there–as witness, the iPad, iPhone, and other i-products work for blind persons.

    May I say, Humph!

  • http://www.facebook.com/jmcolwill Jonathan Michael Colwill

    Absolutely brilliant!!

    Thank you for that.

  • Pop Joe

    Fill a niche and become a wall.

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  • Erica

    we get kindle’s in for repairs in the Freestate, south africa, and i need to get a source where we can get spares and batteries as we’re battling to find? can anyone assist?

  • Rob Sorbo

    I’ve been using Amazon more and more. I never realized how big it was, but now I always check it before I buy something somewhere else.

    I recently needed a new computer part and something was recommended to me from a discount computer supplies store–I checked Amazon and saved about $10.

  • Enrique Fiallo

    My comment is that they are truly Amazonian! And now, this: Amazon Will Pay Shoppers $5 to Walk Out of Stores Empty-Handed. So now if Google and Amazon merged, would hey be called Googlezon and would they rule the world?

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  • AndreaJ

    As a purchaser outside of the USA I have found Amazon to have excellent customer service.  I have bought books and received them very quickly.  Unfortunately Barnes and Noble hasn’t learned anyhting from them.  I received a Nook as a gift only to find out that you cannot purchase Nookbooks outside of the USA whereas you can purchase kindle books anywhere!

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  • http://www.tonyfunderburk.com/ Tony Funderburk

    Now that’s the combination of American ingenuity and tenacity. And it’s also an example of how real jobs are really created…not by government spending but by serving more people where they are.
     Keep up the great work Amazon. 

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  • dj


  • dj

    i like pie do u