9 Suggestions for Taking Better Headshots

If you are attempting to build your own platform, you need photos—of yourself. Why? Because people want to connect with people not merely brands, products, or causes.

A Photographer Taking a Picture of You - Photo courtesy of ©iStockphoto.com/wibs24, Image #6003063

The right photo can help establish credibility, build trust, and promote engagement. These are at the heart of connecting in the world of social media and essential if you ever hope to sell someone on what you have to offer.

The key is in getting the right headshot. This is not about creating a Photoshopped, glamour photo (gag). It is about capturing the real, authentic you—just as the people who know you best experience you.

So how do you get a headshot for your product, website, or other marketing materials? Here are nine suggestions.

  1. Hire a professional. Don’t simply ask a family member or friend to snap a few quick pictures. And don’t settle for Olan Mills or some portrait factory. Instead, search the web for “photography headshot [your city].” Review online portfolios and ask for recommendations from your local camera shop. Expect to pay a few hundred dollars.
  2. Negotiate for all rights. Make sure you do this on the front-end. You don’t want to pay a licensing fee every time you use the photo in a different context. Some high-end photographers will not agree to this. If so, keep looking. Photographers are plentiful, and you will readily find one who will work with you.
  3. Don’t shoot in a studio. I know some will disagree with this, but few things look more sterile than a studio. Instead, shoot the photos on your turf, in familiar surroundings. This is so much more interesting and adds more of your personality to the final result.
  4. Wear something appropriate. The focus should be on your face, not your clothes. By “appropriate,” I mean something not dated and not too trendy. I always ask myself, “what can I wear that I won’t be embarrassed by ten years from now?” You might even want to make a few wardrobe changes during the shoot.
  5. Take lots of photos. You are not looking for a posed photo. You want something more natural, where your personality is fully expressed. The more photos you take, the more likely you will find ones that work. A good photographer can take a couple of hundred photos (sometimes more) in an hour.
  6. Look into the lens. You want to make a personal connection. This is really no different than meeting someone for the first time—look directly into their eyes. The eyes truly are “the window to the soul.” One exception is photos of you speaking or performing. However, these aren’t technically headshots.
  7. Smile—with your whole face. I’m not talking about one of those big, cheesy, smiles where you force yourself to hold the smile about two seconds longer than you are comfortable. I’m talking about a natural smile with your mouth and your eyes. You want to look likable. This is more important than looking professional—whatever that is.
  8. Crop the photo tightly. We don’t need to see your whole body or even your upper torso. We want to focus on your face. While you’re at it, ask the photographer to blur the background slightly (photographers call this “bokeh”). This will emphasize your face even more.
  9. Pick one main photo. Use this on your products, your website, and as an avatar on all your social media profiles. You want a consistent brand impression. You can also pick a few alternatives, so that your strategic partners have a few options. I do this on a special Promotional Materials page. One someone needs a photo, I direct them there.

These are not absolute rules; they are merely suggestions. You can violate these so long as you are doing it for a specific purpose.

Finally, it is a good idea to get your headshots re-done every few years. Nothing is quite as jarring as meeting someone who looks ten years older than their photograph.

Question: Do you have a good headshot? If not, what do you need to do first? You can leave a comment by clicking here.
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  • Pingback: The Art of the Head Shot – Tips and Insights | Motor City Head Shots

  • kushalashok

    I have been using the same headshot  for too long. This post has inspired me to get a new one. Thanks

  • Pingback: Build Your Brand With A Professional Headshot - Joe Griffin Photography : Waco, Texas

  • Jeff

    Those are some good ideas . I am actually in the process of choosing a good pic for my Twitter page and found your list of ideas and read through them. My account has no pic and I have very few followers. When I saw that pic at the top of this page, I got a good idea for my pic instantly and it won’t cost me anything . My Twitter pic is going to be a ‘random’ shot that a close friend of mine took of me while I was on my job when I wasn’t looking at him. I just wanted to pass on something you might want to add to the list as some people don’t have 100s of dollars to spend on pro photos! Thanks again for the idea!

  • http://twitter.com/khalil5172 Khalilur Rahman

    Better Headshoot is an ultimate necessary elements of getting more people attention to have more twitter followers. But, reality is – most of the people are not like to follow all the real algorithm of photograph. Thanks for great sharing.
    http://www.chatobstewart.com

  • Amy B

    “blur the background slightly”? This is called using a shallow depth of field, and if the photographer you choose is at all decent, this will be a given for head shots. It’s not really blurring the background. It’s just using a wider aperture to focus on the face instead of all the distractions around the subject.

  • http://www.liveitforward.com/ Kent Julian

    The insight you shared at Dan Miller’s Innovate about what makes an authentic smile was so powerful. Understanding that one concept made the entire conference for me. Simple, but powerful concept. Thanks!

    • http://michaelhyatt.com/ Michael Hyatt

      Wow. Awesome, Kent. I really threw it in as an after thought!

      • http://www.liveitforward.com/ Kent Julian

        Good afterthought. It was a unique and extremely helpful insight. Thanks!