A New Book Review Program for Bloggers

A few months ago, we began an experiment. We offered a free book to anyone who agreed to post a 200-word review on their blog. We started with The Faith of Barack Obama [affiliate link] by Stephen Mansfield. We had almost 200 people request books and almost 70% of them posted book reviews.

Photo courtesy of ©iStockphoto.com/firstthingsfirst, Image #2991594

Photo courtesy of ©iStockphoto.com/firstthingsfirst

We were so pleased with the results, we decided to do it again. We offered Through the Storm [affiliate link] by Lynne Spears. However, this time we required bloggers to post their review on Amazon in addition to their own site. We had slightly fewer requests and reviews, but we were still pleased with the results. Almost all the reviews were positive.

Regardless, I challenged Lindsey Nobles, my Director of Corporate Communications, to create a Web site specifically designed for bloggers who are interested in reviewing our books. As a result, we launched the Thomas Nelson Book Review Bloggers (BRB) site yesterday. I am especially proud of what Lindsey and her team accomplished in less than six weeks.

If you are a blogger, this new site has at least three benefits:

  1. Free copies of our best books. We will send you a free copy of the book you are interested in reviewing. In addition, after you have requested a review copy, we will email you a PDF of the first two chapters so you can immediately get started. Meanwhile, we will drop a physical copy of the book in the mail.
  2. Content resources for your blog. We will provide you with free resources to use in your review. These include things like cover art, video or audio clips (when available), external links to other related items, etc. Frankly, this is the part of the site that we need to expand upon the most.
  3. External links to your blog. We will provide a link back to the your actual review of the book. As you may know, external links are what drive up your blog’s ranking on Google. In general, the more links the better.

What do we require? Bloggers must agree to write a 200-word review—good, bad, or ugly—and post it on their blog and on any consumer detail page for that book (e.g., Amazon.com, BarnesAndNoble.com, BooksAMillion.com, Borders.com, ChristianBook.com, etc.). Obviously, the review can be longer, but we wanted to set the bar low in order to encourage participation. I think this is a case where if the products are WOW, they will generate enthusiasm and buzz. If not, then that will also help us create better products in the future.

My goal is to recruit 10,000 active bloggers, categorized by subject areas. That’s aggressive, I know. But, why not? Like they say, “Go big or go home.”

Then, when we want to get the word out for a specific book, we can distribute 1,000 or so review copies at a time and use the reviews to jump-start the most important component of any marketing campaign: word-of-mouth.

To get started, click here.

Question: Do you think it will work? What needs to be added to the site to improve it?
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  • http://human3rror.com/ John

    Thanks so much! Great program. Extremely smart initiative.

    • http://www.modernekklesia.com/ Rodlie Ortiz

      btw, john, i see you hooked up this blog as well. nice job!

    • http://www.modernekklesia.com/ Rodlie Ortiz

      btw, john, i see you hooked up this blog as well. nice job!

  • http://human3rror.com/ John

    Thanks so much! Great program. Extremely smart initiative.

  • http://human3rror.com John

    Thanks so much! Great program. Extremely smart initiative.

    • http://www.modernekklesia.com/ Rodlie Ortiz

      btw, john, i see you hooked up this blog as well. nice job!

  • http://human3rror.com/ John

    Oh, and thought it was interesting that you named it Book Reviews Bloggers… which doesn't "fly off the tongue"… and has a web address of "brb.thomasnelson.com"… since "brb" typically stands for "be right back"…

    also, i think it would be great if you added some additional "outpost" or some way to link the reviews together in a more "feed like" fashion, in addition, a "score card" or downloadable widget showing how many reviews, what you rated them, your particular recommendations (or trends), etc…

    i love me some widgets and tags.

  • http://human3rror.com/ John

    Oh, and thought it was interesting that you named it Book Reviews Bloggers… which doesn’t “fly off the tongue”… and has a web address of “brb.thomasnelson.com”… since “brb” typically stands for “be right back”…

    also, i think it would be great if you added some additional “outpost” or some way to link the reviews together in a more “feed like” fashion, in addition, a “score card” or downloadable widget showing how many reviews, what you rated them, your particular recommendations (or trends), etc…

    i love me some widgets and tags.

  • http://human3rror.com John

    Oh, and thought it was interesting that you named it Book Reviews Bloggers… which doesn’t “fly off the tongue”… and has a web address of “brb.thomasnelson.com”… since “brb” typically stands for “be right back”…

    also, i think it would be great if you added some additional “outpost” or some way to link the reviews together in a more “feed like” fashion, in addition, a “score card” or downloadable widget showing how many reviews, what you rated them, your particular recommendations (or trends), etc…

    i love me some widgets and tags.

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @John,

    Great feedback. Thanks. One slight correction to the title: It is Book Review Bloggers (rather than “Reviews,” plural). We choose straight-forward over sexy.

    I love the idea of an RSS feed, tags, and even a rating system for the reviewers themselves.

    Keep the ideas coming. This is really an “open beta.“ We are wide open to making this the best it can be.

    Thanks,

    Mike

  • http://www.michaelhyatt.com Michael S. Hyatt

    @John,

    Great feedback. Thanks. One slight correction to the title: It is Book Review Bloggers (rather than “Reviews,” plural). We choose straight-forward over sexy.

    I love the idea of an RSS feed, tags, and even a rating system for the reviewers themselves.

    Keep the ideas coming. This is really an “open beta.“ We are wide open to making this the best it can be.

    Thanks,

    Mike

  • http://elizabethingersoll.blogspot.com/ Elizabeth Ingersoll

    I think it's a great program. I love how Thomas Nelson is so open to new ways of doing things!

  • http://elizabethingersoll.blogspot.com/ Elizabeth Ingersoll

    I think it’s a great program. I love how Thomas Nelson is so open to new ways of doing things!

  • http://elizabethingersoll.blogspot.com Elizabeth Ingersoll

    I think it’s a great program. I love how Thomas Nelson is so open to new ways of doing things!

  • http://www.freemoneyfinance.com/ FMF

    Here’s what will work for me:

    1. Audio book options. I know that now all/many books offer this feature, but I get so many book to review that it’s impossible to read them all. But I can listen to them in the car, on the treadmill, etc.

    2. Don’t know the program well enough yet, but is there a way to refuse/accept a book? In other words, I’m not going to commit to reading/reviewing every book you publish in a specific category. I’d like to have the option to decide whether or not to agree to the criteria (me reading, posting, etc.) on a case-by-case basis.

  • http://www.freemoneyfinance.com/ FMF

    Here's what will work for me:

    1. Audio book options. I know that now all/many books offer this feature, but I get so many book to review that it's impossible to read them all. But I can listen to them in the car, on the treadmill, etc.

    2. Don't know the program well enough yet, but is there a way to refuse/accept a book? In other words, I'm not going to commit to reading/reviewing every book you publish in a specific category. I'd like to have the option to decide whether or not to agree to the criteria (me reading, posting, etc.) on a case-by-case basis.

  • http://www.freemoneyfinance.com FMF

    Here’s what will work for me:

    1. Audio book options. I know that now all/many books offer this feature, but I get so many book to review that it’s impossible to read them all. But I can listen to them in the car, on the treadmill, etc.

    2. Don’t know the program well enough yet, but is there a way to refuse/accept a book? In other words, I’m not going to commit to reading/reviewing every book you publish in a specific category. I’d like to have the option to decide whether or not to agree to the criteria (me reading, posting, etc.) on a case-by-case basis.

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @FMF,

    Yes, you will be able to decide on a case-by-case basis. We will notify you of books available for review in your categories, but we will only send the books if you request them. (Lindsey, correct me if I am wrong on this.)

    Thanks,

    Mike

  • http://www.michaelhyatt.com Michael S. Hyatt

    @FMF,

    Yes, you will be able to decide on a case-by-case basis. We will notify you of books available for review in your categories, but we will only send the books if you request them. (Lindsey, correct me if I am wrong on this.)

    Thanks,

    Mike

  • http://www.catalystspace.com/catablog/ Jesse Phillips

    AWESOME idea, Michael. How much does it cost to produce and ship 1,000 books? Is that less than the cost of the typical marketing campaign? (have no experience with large marketing campaigns).

    I suppose you believe the ROI will be very good. Why do you think that is?

  • http://www.catalystspace.com/catablog/ Jesse Phillips

    AWESOME idea, Michael. How much does it cost to produce and ship 1,000 books? Is that less than the cost of the typical marketing campaign? (have no experience with large marketing campaigns).

    I suppose you believe the ROI will be very good. Why do you think that is?

  • http://www.catalystspace.com/catablog/ Jesse Phillips

    AWESOME idea, Michael. How much does it cost to produce and ship 1,000 books? Is that less than the cost of the typical marketing campaign? (have no experience with large marketing campaigns).

    I suppose you believe the ROI will be very good. Why do you think that is?

  • http://danscottblog.com/ dan scott

    Wow. What a great idea to create buzz for new material! Cool stuff.

  • http://danscottblog.com/ dan scott

    Wow. What a great idea to create buzz for new material! Cool stuff.

  • http://danscottblog.com dan scott

    Wow. What a great idea to create buzz for new material! Cool stuff.

  • http://human3rror.com/ John

    early morning typo.

    =)

  • http://human3rror.com/ John

    early morning typo.

    =)

  • http://human3rror.com John

    early morning typo.

    =)

  • http://berlysue.blogspot.com/ Kim

    Terrific idea! Thank you for this opportunity!!

    Kim

  • http://berlysue.blogspot.com/ Kim

    Terrific idea! Thank you for this opportunity!!

    Kim

  • http://berlysue.blogspot.com Kim

    Terrific idea! Thank you for this opportunity!!

    Kim

  • http://www.rachelhauck.com/ Rachel Hauck

    Wow what a fabulous idea! I love it.

    My question is how do you make sure the bloggers are holding up their end? Good intentions still don't create a review.

    Can there be some kind of reward program for the reviewers? An incentive? Not monetary, but distinction. "Named Thomas Nelson's Top Reviewer" or something?

    I suggest this because I think it's important for reviewers to feel they are contributing to 1. the author, 2. the reading public, 3. the publisher or "site" like Amazon or CBD.

    A "review tips" sheet would be nice for them to down load too. Just things to consider when writing a review.

    Just some thoughts. Y'all probably already considered these ideas. . .

    I love how open Nelson is to the public, Mike. It's your leadership style, reaching out and drawing people in. Way cool. Taking away the mystique of publishing.

    Rachel

    • Anonymous

      Hi Rachel , I’ve been one of their bloggers and they won’t allow you to get a second book until you leave them proof of a review as well as a review posted right their on the site.  Since they show the books available and you can only pick one, this becomes incentive for me to finish so I can get the next one I want.  

  • http://www.rachelhauck.com/ Rachel Hauck

    Wow what a fabulous idea! I love it.

    My question is how do you make sure the bloggers are holding up their end? Good intentions still don’t create a review.

    Can there be some kind of reward program for the reviewers? An incentive? Not monetary, but distinction. “Named Thomas Nelson’s Top Reviewer” or something?

    I suggest this because I think it’s important for reviewers to feel they are contributing to 1. the author, 2. the reading public, 3. the publisher or “site” like Amazon or CBD.

    A “review tips” sheet would be nice for them to down load too. Just things to consider when writing a review.

    Just some thoughts. Y’all probably already considered these ideas. . .

    I love how open Nelson is to the public, Mike. It’s your leadership style, reaching out and drawing people in. Way cool. Taking away the mystique of publishing.

    Rachel

  • http://www.rachelhauck.com Rachel Hauck

    Wow what a fabulous idea! I love it.

    My question is how do you make sure the bloggers are holding up their end? Good intentions still don’t create a review.

    Can there be some kind of reward program for the reviewers? An incentive? Not monetary, but distinction. “Named Thomas Nelson’s Top Reviewer” or something?

    I suggest this because I think it’s important for reviewers to feel they are contributing to 1. the author, 2. the reading public, 3. the publisher or “site” like Amazon or CBD.

    A “review tips” sheet would be nice for them to down load too. Just things to consider when writing a review.

    Just some thoughts. Y’all probably already considered these ideas. . .

    I love how open Nelson is to the public, Mike. It’s your leadership style, reaching out and drawing people in. Way cool. Taking away the mystique of publishing.

    Rachel

  • http://www.colleencoble.com/ Colleen Coble

    This is a great idea! I will post your link on ACFW and my blog.

  • http://www.colleencoble.com/ Colleen Coble

    This is a great idea! I will post your link on ACFW and my blog.

  • http://www.colleencoble.com Colleen Coble

    This is a great idea! I will post your link on ACFW and my blog.

  • http://www.krisrevelle.com/ Kris

    Great idea – thought John's insights re: outpost/feeds were important as well. Not sure if this overlaps what he mentioned but wondering if you could additionally integrate some sort of reviewer ranking tool. Participation from even a small percentage of your target number will generate numerous reviews. As a reader I'd be interested in reading only the very best as nominated by the reviewing/reading community.

  • http://www.krisrevelle.com/ Kris

    Great idea – thought John’s insights re: outpost/feeds were important as well. Not sure if this overlaps what he mentioned but wondering if you could additionally integrate some sort of reviewer ranking tool. Participation from even a small percentage of your target number will generate numerous reviews. As a reader I’d be interested in reading only the very best as nominated by the reviewing/reading community.

  • http://www.krisrevelle.com Kris

    Great idea – thought John’s insights re: outpost/feeds were important as well. Not sure if this overlaps what he mentioned but wondering if you could additionally integrate some sort of reviewer ranking tool. Participation from even a small percentage of your target number will generate numerous reviews. As a reader I’d be interested in reading only the very best as nominated by the reviewing/reading community.

  • http://www.clareswindlehurst.com/bookreviews Clare Swindlehurst

    Fantastic idea – only issue I can see is that as a UK book blogger I'm not eligible :(

  • http://www.clareswindlehurst.com/bookreviews Clare Swindlehurst

    Fantastic idea – only issue I can see is that as a UK book blogger I’m not eligible :(

  • http://www.freemoneyfinance.com/ FMF

    @Mike —

    That's great. How about the audio option?

    I just listened to The Snowball (Warren Buffett's bio) on audio and loved it — posted on it three times as I listened to the eight CDs over a few weeks.

    Which brings up another question — is there an amount of time bloggers agree to post by? Specifically, does the review need to be up within a month, a few months, a year?

  • http://www.freemoneyfinance.com/ FMF

    @Mike –

    That’s great. How about the audio option?

    I just listened to The Snowball (Warren Buffett’s bio) on audio and loved it — posted on it three times as I listened to the eight CDs over a few weeks.

    Which brings up another question — is there an amount of time bloggers agree to post by? Specifically, does the review need to be up within a month, a few months, a year?

  • http://www.freemoneyfinance.com FMF

    @Mike –

    That’s great. How about the audio option?

    I just listened to The Snowball (Warren Buffett’s bio) on audio and loved it — posted on it three times as I listened to the eight CDs over a few weeks.

    Which brings up another question — is there an amount of time bloggers agree to post by? Specifically, does the review need to be up within a month, a few months, a year?

  • http://www.clareswindlehurst.com/bookreviews Clare Swindlehurst

    Fantastic idea – only issue I can see is that as a UK book blogger I’m not eligible :(

  • http://www.summapetenda.blogspot.com/ David Simon

    I have been doing this for several friends and love the response and wide spread interest that is created though the more viral marketing approach.

  • http://www.summapetenda.blogspot.com/ David Simon

    I have been doing this for several friends and love the response and wide spread interest that is created though the more viral marketing approach.

  • http://www.summapetenda.blogspot.com David Simon

    I have been doing this for several friends and love the response and wide spread interest that is created though the more viral marketing approach.

  • Mark Russell

    Categorizing my subject or niche interest areas will be the key. Bloggers like me have a unique defined group of people who read me. We are interested in a focused topic area. If you can pump books into each blogger sub-set then this will be a powerful tool….

  • Mark Russell

    Categorizing my subject or niche interest areas will be the key. Bloggers like me have a unique defined group of people who read me. We are interested in a focused topic area. If you can pump books into each blogger sub-set then this will be a powerful tool….

  • Mark Russell

    Categorizing my subject or niche interest areas will be the key. Bloggers like me have a unique defined group of people who read me. We are interested in a focused topic area. If you can pump books into each blogger sub-set then this will be a powerful tool….

  • http://ceceliadowdy.blogspot.com/ Cecelia Dowdy

    Wow! Sounds like a cool idea!

  • http://ceceliadowdy.blogspot.com/ Cecelia Dowdy

    Wow! Sounds like a cool idea!

  • http://ceceliadowdy.blogspot.com Cecelia Dowdy

    Wow! Sounds like a cool idea!

  • http://www.trishperry.com/ Trish Perry

    I absolutely love this idea, and I'd enjoy being involved. Thomas Nelson comes up with some terrific marketing ideas!

  • http://www.trishperry.com/ Trish Perry

    I absolutely love this idea, and I’d enjoy being involved. Thomas Nelson comes up with some terrific marketing ideas!

  • http://www.trishperry.com Trish Perry

    I absolutely love this idea, and I’d enjoy being involved. Thomas Nelson comes up with some terrific marketing ideas!

  • http://www.thewritingspa.com/ Mary DeMuth

    I love that you're entrusting folks with a review, allowing a positive or negative review. As a longtime blogger with healthy traffic, one thing I worry about when I receive a free book to review is the guilt factor. I received something free, so I should automatically adore it.

    Letting bloggers off the hook initially will endear them to you, and will make for some lively reviews.

    Another option to track buzz about TN books: http://tweetbeep.com/. Since many bloggers use twitter to advertise their blogs, this would be a tangible way (in addition to google alerts) to track that book's buzz on the twittersphere.

  • http://www.thewritingspa.com/ Mary DeMuth

    I love that you're entrusting folks with a review, allowing a positive or negative review. As a longtime blogger with healthy traffic, one thing I worry about when I receive a free book to review is the guilt factor. I received something free, so I should automatically adore it.

    Letting bloggers off the hook initially will endear them to you, and will make for some lively reviews.

    Another option to track buzz about TN books: http://tweetbeep.com/. Since many bloggers use twitter to advertise their blogs, this would be a tangible way (in addition to google alerts) to track that book's buzz on the twittersphere.

  • http://www.thewritingspa.com Mary DeMuth

    I love that you’re entrusting folks with a review, allowing a positive or negative review. As a longtime blogger with healthy traffic, one thing I worry about when I receive a free book to review is the guilt factor. I received something free, so I should automatically adore it.

    Letting bloggers off the hook initially will endear them to you, and will make for some lively reviews.

    Another option to track buzz about TN books: http://tweetbeep.com/. Since many bloggers use twitter to advertise their blogs, this would be a tangible way (in addition to google alerts) to track that book’s buzz on the twittersphere.

  • http://victoriagaines.com/ Victoria Gaines

    Thank you for this opportunity. I’m in! – signed up yesterday after receiving Lindsey’s email.

    I particularly enjoy: a) Having a broad selection of titles to choose from, and b) No automatic shipments that might overwhelm my schedule.

    Having reviewed “The Faith of Obama,” I’m looking forward to doing this again. But I especially appreciate finding books in my particular niche which are sure to interest my readers as well.

    God bless you,
    Vicki

  • http://victoriagaines.com/ Victoria Gaines

    Thank you for this opportunity. I’m in! – signed up yesterday after receiving Lindsey’s email.

    I particularly enjoy: a) Having a broad selection of titles to choose from, and b) No automatic shipments that might overwhelm my schedule.

    Having reviewed “The Faith of Obama,” I’m looking forward to doing this again. But I especially appreciate finding books in my particular niche which are sure to interest my readers as well.

    God bless you,
    Vicki

  • http://victoriagaines.com Victoria Gaines

    Thank you for this opportunity. I’m in! – signed up yesterday after receiving Lindsey’s email.

    I particularly enjoy: a) Having a broad selection of titles to choose from, and b) No automatic shipments that might overwhelm my schedule.

    Having reviewed “The Faith of Obama,” I’m looking forward to doing this again. But I especially appreciate finding books in my particular niche which are sure to interest my readers as well.

    God bless you,
    Vicki

  • http://www.KellyMarstad.com/ Kelly Marstad

    This probably won’t become an issue, but I’ve seen Amazon reviews which defame the author on a personal level.

    Will there be an approval process of the written review appearing on BRB? Not for editing or changing subject, but as a protection prohibiting undo antagonism against a particular person? Something like that could wind up burning Thomas Nelson and the credibility of this project.

    You’d have to be cautious. An amazon or another person’s blog can say what they will due to freedom of speech, but linking back to that site for that particular review might be something you want to closely consider if the aim of the review is maliciousness.

  • http://www.KellyMarstad.com Kelly Marstad

    This probably won’t become an issue, but I’ve seen Amazon reviews which defame the author on a personal level.

    Will there be an approval process of the written review appearing on BRB? Not for editing or changing subject, but as a protection prohibiting undo antagonism against a particular person? Something like that could wind up burning Thomas Nelson and the credibility of this project.

    You’d have to be cautious. An amazon or another person’s blog can say what they will due to freedom of speech, but linking back to that site for that particular review might be something you want to closely consider if the aim of the review is maliciousness.

  • http://kathleenfuller.com/ Kathleen Fuller

    I love this idea–I'm in! I already signed up and my book of choice is on its way.

    A thought- have you considered offering the option of e-book? I have a Kindle and I love using it. Even if the book was offered as a download I can have it transferred to my Kindle. While I think the program is great as it is, offering options, like the aforementioned audio books and e-books would draw even more people into the program.

  • http://kathleenfuller.com/ Kathleen Fuller

    I love this idea–I’m in! I already signed up and my book of choice is on its way.

    A thought- have you considered offering the option of e-book? I have a Kindle and I love using it. Even if the book was offered as a download I can have it transferred to my Kindle. While I think the program is great as it is, offering options, like the aforementioned audio books and e-books would draw even more people into the program.

  • http://kathleenfuller.com Kathleen Fuller

    I love this idea–I’m in! I already signed up and my book of choice is on its way.

    A thought- have you considered offering the option of e-book? I have a Kindle and I love using it. Even if the book was offered as a download I can have it transferred to my Kindle. While I think the program is great as it is, offering options, like the aforementioned audio books and e-books would draw even more people into the program.

  • http://terragarden.blogspot.com/ Terra

    I read about this on twitter a moment ago, read your post here and signed up.
    I already review books on my blog, and post the reviews on Amazon and Christianbook.com, and I usually give away a copy to one reader who leaves a comment.
    They love this. I recently gave away a book to a mom who was moving to Japan and she was very thrilled to have a book in hand for her 18 hour journey.
    Terra http://terragarden.blogspot.com http://scrapbookofchristmasfirsts.blogspot.com

  • http://terragarden.blogspot.com Terra

    I read about this on twitter a moment ago, read your post here and signed up.
    I already review books on my blog, and post the reviews on Amazon and Christianbook.com, and I usually give away a copy to one reader who leaves a comment.
    They love this. I recently gave away a book to a mom who was moving to Japan and she was very thrilled to have a book in hand for her 18 hour journey.
    Terra
    http://terragarden.blogspot.com
    http://scrapbookofchristmasfirsts.blogspot.com

  • http://www.jondale.com/ Jon

    Rachel H.,

    You said, "My question is how do you make sure the bloggers are holding up their end? Good intentions still don't create a review."

    It seems to me that if the book is actually "remarkable" a blogger will be happy to "keep up their end of the bargain."

    Here's where I see an issue…what if the book sucks (or is even just OK)? Do you really think I'm going to take the time to remark on it?

    Any reader of my blog knows that I can be pretty passionate in my book recommendations…and that results in book sales. But, I'm not enough of a book whore to promise a book review in exchange for a copy of a book.

    The last thing I need is one more book for my bookshelf…trust me I'm out of room already. That being said I'm always looking for the next great book.

    As I read over the comments here, I'm struck by how many people still don't understand Social Media, who think they can control it and "use" it to "go viral".

    Here's the secret to getting bloggers to write about your book. Have a good relationship with bloggers…and then offer books that are worth blogging about.

    Just do a technorati search for Tribes.

    As a side note, Seth Godin sent out 3000 review copies two weeks before Tribes came out…unsolicited…to his truest fans…with a note specifically stating that he didn't expect anything in return.

    Did it work? Just look at my blog.

  • http://www.jondale.com Jon

    Rachel H.,

    You said, “My question is how do you make sure the bloggers are holding up their end? Good intentions still don’t create a review.”

    It seems to me that if the book is actually “remarkable” a blogger will be happy to “keep up their end of the bargain.”

    Here’s where I see an issue…what if the book sucks (or is even just OK)? Do you really think I’m going to take the time to remark on it?

    Any reader of my blog knows that I can be pretty passionate in my book recommendations…and that results in book sales. But, I’m not enough of a book whore to promise a book review in exchange for a copy of a book.

    The last thing I need is one more book for my bookshelf…trust me I’m out of room already. That being said I’m always looking for the next great book.

    As I read over the comments here, I’m struck by how many people still don’t understand Social Media, who think they can control it and “use” it to “go viral”.

    Here’s the secret to getting bloggers to write about your book. Have a good relationship with bloggers…and then offer books that are worth blogging about.

    Just do a technorati search for Tribes.

    As a side note, Seth Godin sent out 3000 review copies two weeks before Tribes came out…unsolicited…to his truest fans…with a note specifically stating that he didn’t expect anything in return.

    Did it work? Just look at my blog.

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @FMF: I listen to most books on audio, too. Unfortunately, we don't usually simultaneously release books in audio and print formats. However, we may need to reconsider.

    There’s no time limit per see. It works like NetFlix. We won’t send you a second book until you have completed and posted your reviews on the first one.

    @Jesse: How much does it cost to produce and ship one thousand books? That’s proprietary, but a lot less than you would think. Using converative assumptions, we think that our "cost per thousand" will be roughly a tenth of conventional advertising—and with much more impact. However, we'll have to test the assumptions against our real-world experience over time.

    @Rachel: Yes, all these items are on our “development roadmap.” See my comment about to FMF about Netflix. We think this is the best way to keep everyone honest, while not having to police everyone.

    Also, we want to assign “status” to reviewers, so that the most prolific reviewers are acknowledged publicly. We have several ideas for this.

    We are working now on a “tutorial” feature that basically educates would-be reviewers on how to write compelling book reviews. We will include examples of how to write these if you love the book, hate it, or are somewhere inbetween. It's important that we keep the process honest and authentic.

    Finally, we are going to broaden the acceptable sites from Amazon to Barnes & Noble.com, ChristianBooks.com and possibly others.

    @Kris: I see us not only allowing readers to rank the reviewers, but then sorting the reviews, so that the very best ones appear at the top of all the reviewers. These will eventually feed into our own product detail pages.

    @Clare: The UK is no problem. We have already had some people from outside the U.S. sign-up.

    @Mary: Twitter also has a built-in “track” feature that allows you to track key words regardless of whether or not you follow that person. I have tracks set for “Thomas Nelson,” my own name, and a few other areas of interest.

    @Victoria: I want to make the sign-up process easier, so that we don’t have to approve it. I used to require that comments on my blog be approved by me beforehand. However, this really stifled the conversation and frustrated people. Immediacy is important.

    I can still delete inappropriate comments, but, quite frankly, they are very rare. Literally, no more than a couple a month.

    So I think I have just about talked Lindsey into letting registration be immediate and then she can boot people on an individual basis if they abuse the system. I am for LESS “big brother” oversight. (Or in this case, “big sister.”)

    @Kelly: I am not worried about flaming authors or projects. It happens, but rarely. But usually when it does, if it is unwarranted, people jump into defend the author or the book. Regardless, the more buzz and controversy, the better. It’s just the nature of the medium.

    @Kathleen: We’re thinking about the e-book option. The distribution would simply be cheaper. We are debating the merits internally. Authors and agents have concerns about digital rights management. Personally, I don’t have much concern about this.

    @Jon: I totally agree. Part of the issue for me is that we are only going to put up books that we think are really good. But, frankly, we trust bloggers. If they the book sucks, they need to say so. Two hundred words is not much—a few paragraphs. No one will be penalized for writing negative reviews, unless they are just ad hominem attacks masquerading as reviews.

    Finally, we’re making this up as we go. This site can become whatever YOU, the bloggers, want it to be. Keep the ideas coming!

  • http://www.michaelhyatt.com Michael S. Hyatt

    @FMF: I listen to most books on audio, too. Unfortunately, we don’t usually simultaneously release books in audio and print formats. However, we may need to reconsider.

    There’s no time limit per see. It works like NetFlix. We won’t send you a second book until you have completed and posted your reviews on the first one.

    @Jesse: How much does it cost to produce and ship one thousand books? That’s proprietary, but a lot less than you would think. Using converative assumptions, we think that our “cost per thousand” will be roughly a tenth of conventional advertising—and with much more impact. However, we’ll have to test the assumptions against our real-world experience over time.

    @Rachel: Yes, all these items are on our “development roadmap.” See my comment about to FMF about Netflix. We think this is the best way to keep everyone honest, while not having to police everyone.

    Also, we want to assign “status” to reviewers, so that the most prolific reviewers are acknowledged publicly. We have several ideas for this.

    We are working now on a “tutorial” feature that basically educates would-be reviewers on how to write compelling book reviews. We will include examples of how to write these if you love the book, hate it, or are somewhere inbetween. It’s important that we keep the process honest and authentic.

    Finally, we are going to broaden the acceptable sites from Amazon to Barnes & Noble.com, ChristianBooks.com and possibly others.

    @Kris: I see us not only allowing readers to rank the reviewers, but then sorting the reviews, so that the very best ones appear at the top of all the reviewers. These will eventually feed into our own product detail pages.

    @Clare: The UK is no problem. We have already had some people from outside the U.S. sign-up.

    @Mary: Twitter also has a built-in “track” feature that allows you to track key words regardless of whether or not you follow that person. I have tracks set for “Thomas Nelson,” my own name, and a few other areas of interest.

    @Victoria: I want to make the sign-up process easier, so that we don’t have to approve it. I used to require that comments on my blog be approved by me beforehand. However, this really stifled the conversation and frustrated people. Immediacy is important.

    I can still delete inappropriate comments, but, quite frankly, they are very rare. Literally, no more than a couple a month.

    So I think I have just about talked Lindsey into letting registration be immediate and then she can boot people on an individual basis if they abuse the system. I am for LESS “big brother” oversight. (Or in this case, “big sister.”)

    @Kelly: I am not worried about flaming authors or projects. It happens, but rarely. But usually when it does, if it is unwarranted, people jump into defend the author or the book. Regardless, the more buzz and controversy, the better. It’s just the nature of the medium.

    @Kathleen: We’re thinking about the e-book option. The distribution would simply be cheaper. We are debating the merits internally. Authors and agents have concerns about digital rights management. Personally, I don’t have much concern about this.

    @Jon: I totally agree. Part of the issue for me is that we are only going to put up books that we think are really good. But, frankly, we trust bloggers. If they the book sucks, they need to say so. Two hundred words is not much—a few paragraphs. No one will be penalized for writing negative reviews, unless they are just ad hominem attacks masquerading as reviews.

    Finally, we’re making this up as we go. This site can become whatever YOU, the bloggers, want it to be. Keep the ideas coming!

  • http://www.gracebridges.com/ Grace Bridges

    I would love to see a further division of genre than just fiction. If there were an option to sign up for just my favourite fiction genre, I would be in like a flash and guarantee you a review on every book in that category. But this is a great idea and I look forward to seeing where it goes from here!

  • http://www.gracebridges.com Grace Bridges

    I would love to see a further division of genre than just fiction. If there were an option to sign up for just my favourite fiction genre, I would be in like a flash and guarantee you a review on every book in that category. But this is a great idea and I look forward to seeing where it goes from here!

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @grace: Good suggestion. We'll consider that.

    We are listening!

  • http://www.michaelhyatt.com Michael S. Hyatt

    @grace: Good suggestion. We’ll consider that.

    We are listening!

  • http://www.youthmaster.blogspot.com/ Marv Nelson

    @Mike
    When I received my e-mail for me to sign up for this, I JUMPED out of my seat! This is an amazing way to reach the blogospere and I know it will generate sales. In my own experience from doing two of these now, I suggested both books to my friends and I know of at least 4 people who went out and bought them. Thank you for this opportunity, I truly believe that this will do amazing things for readers, bloggers and Thomas Nelson

  • http://www.youthmaster.blogspot.com/ Marv Nelson

    @Mike
    When I received my e-mail for me to sign up for this, I JUMPED out of my seat! This is an amazing way to reach the blogospere and I know it will generate sales. In my own experience from doing two of these now, I suggested both books to my friends and I know of at least 4 people who went out and bought them. Thank you for this opportunity, I truly believe that this will do amazing things for readers, bloggers and Thomas Nelson

  • http://www.youthmaster.blogspot.com Marv Nelson

    @Mike
    When I received my e-mail for me to sign up for this, I JUMPED out of my seat! This is an amazing way to reach the blogospere and I know it will generate sales. In my own experience from doing two of these now, I suggested both books to my friends and I know of at least 4 people who went out and bought them. Thank you for this opportunity, I truly believe that this will do amazing things for readers, bloggers and Thomas Nelson

  • http://books-movies-chinesefood.blogspot.com/ Deborah Khuanghlawn

    I’m so glad to hear about this program. I’ve been a book blogger for over 2 years and a Thomas Nelson reader for almost half my life. I was thrilled to be able to join, I’ve already requested my first book. Book blogging is an excellent way to reach new readers as I feel that general media reviews are not as influential to readers. I’m glad Thomas Nelson is reaching out to bloggers, as I have encountered other publishing house who think that blogs are not helpful at all. I’ve been posting my reviews on Amazon from the get go, thus allowing me to become a Top 1000 reviewer on there. I think posting reviews on Amazon are hugely influential. I know that I always go there to check out what others (not necessarily just Christian readers) have to say about a book and whether they share the same feelings or disagree.

    The selection of books so far is great. How long will they stay on the list and how frequently will it be updated? Is there a certain amount of copies/reviews set for each book? I ask this because I requested one of the fiction books and I totally want the other as well! Thank you again for this opportunity!

  • http://books-movies-chinesefood.blogspot.com/ Deborah Khuanghlawn

    I'm so glad to hear about this program. I've been a book blogger for over 2 years and a Thomas Nelson reader for almost half my life. I was thrilled to be able to join, I've already requested my first book. Book blogging is an excellent way to reach new readers as I feel that general media reviews are not as influential to readers. I'm glad Thomas Nelson is reaching out to bloggers, as I have encountered other publishing house who think that blogs are not helpful at all. I've been posting my reviews on Amazon from the get go, thus allowing me to become a Top 1000 reviewer on there. I think posting reviews on Amazon are hugely influential. I know that I always go there to check out what others (not necessarily just Christian readers) have to say about a book and whether they share the same feelings or disagree.

    The selection of books so far is great. How long will they stay on the list and how frequently will it be updated? Is there a certain amount of copies/reviews set for each book? I ask this because I requested one of the fiction books and I totally want the other as well! Thank you again for this opportunity!

  • bryan

    Mike, This is a creative idea. However, as one of your retail partners (who has a blog for our store) I really don't like the idea of having to post a review on "The Site That Shall Not Be Named". Why not start something similar with your retail stores that blog and Twitter? I would love to have access to the tools you are giving your review bloggers – and I actually sell your books every day!

  • bryan

    Mike, This is a creative idea. However, as one of your retail partners (who has a blog for our store) I really don’t like the idea of having to post a review on “The Site That Shall Not Be Named”. Why not start something similar with your retail stores that blog and Twitter? I would love to have access to the tools you are giving your review bloggers – and I actually sell your books every day!

  • http://www.freemoneyfinance.com/ FMF

    @Mike —

    Then maybe you can get a hard copy of the book yourself, read it into a recorder, and send me the audio file? ;-)

    Ok, I'm going to sign up and see how it goes.

    BTW, your innovativeness and willingness to explore new ideas and concepts simply amazes me and is the key element (IMO) that makes you a great leader. Keep up the good work.

  • http://www.freemoneyfinance.com/ FMF

    @Mike —

    Then maybe you can get a hard copy of the book yourself, read it into a recorder, and send me the audio file? ;-)

    Ok, I'm going to sign up and see how it goes.

    BTW, your innovativeness and willingness to explore new ideas and concepts simply amazes me and is the key element (IMO) that makes you a great leader. Keep up the good work.

  • http://www.freemoneyfinance.com FMF

    @Mike –

    Then maybe you can get a hard copy of the book yourself, read it into a recorder, and send me the audio file? ;-)

    Ok, I’m going to sign up and see how it goes.

    BTW, your innovativeness and willingness to explore new ideas and concepts simply amazes me and is the key element (IMO) that makes you a great leader. Keep up the good work.

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @Deborah: We’re not yet sure how long each book will stay on the list. Much of it depends on the marketing budget for that book and how many review copies the marketing director is willing to give away. It could vary from a few hundred to a few thousand. (As you may know, Seth Godin gave away over 3,000 of his new book to jump start sales.)

    @Bryan: We will work with you on this. I don’t know if there are enough retail bloggers and Twitterers to warrant a separate site, but there is no reason we can’t adapt the rules for those that want to participate. We’re flexible, and, like I said to another reader, we are making this up as we go along. We can do whatever makes sense!

    I suggest that you contact Lindsey directly at LNobles at ThomasNelson dot com. Thanks.

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @Deborah: We’re not yet sure how long each book will stay on the list. Much of it depends on the marketing budget for that book and how many review copies the marketing director is willing to give away. It could vary from a few hundred to a few thousand. (As you may know, Seth Godin gave away over 3,000 of his new book to jump start sales.)

    @Bryan: We will work with you on this. I don’t know if there are enough retail bloggers and Twitterers to warrant a separate site, but there is no reason we can’t adapt the rules for those that want to participate. We’re flexible, and, like I said to another reader, we are making this up as we go along. We can do whatever makes sense!

    I suggest that you contact Lindsey directly at LNobles at ThomasNelson dot com. Thanks.

  • http://www.michaelhyatt.com Michael S. Hyatt

    @Deborah: We’re not yet sure how long each book will stay on the list. Much of it depends on the marketing budget for that book and how many review copies the marketing director is willing to give away. It could vary from a few hundred to a few thousand. (As you may know, Seth Godin gave away over 3,000 of his new book to jump start sales.)

    @Bryan: We will work with you on this. I don’t know if there are enough retail bloggers and Twitterers to warrant a separate site, but there is no reason we can’t adapt the rules for those that want to participate. We’re flexible, and, like I said to another reader, we are making this up as we go along. We can do whatever makes sense!

    I suggest that you contact Lindsey directly at LNobles at ThomasNelson dot com. Thanks.

  • http://joannamallory.wordpress.com/ Joanna Mallory

    Mike, I think this is a great idea. I second Grace Bridges’ suggestion of subdividing fiction.

    My question: You said some non-US bloggers have signed up. I’m Canadian, and since we have Amazon.ca we’re not able to be customers of (and therefore post to) Amazon.com. Is posting at Amazon.ca or Chapters-Indigo.ca an acceptable alternative?

    Also, last time I checked Amazon’s fine print said they owned all posted reviews on the site. Will that create an issue if we post the same reviews on our own blogs?

  • http://joannamallory.wordpress.com/ Joanna Mallory

    Mike, I think this is a great idea. I second Grace Bridges’ suggestion of subdividing fiction.

    My question: You said some non-US bloggers have signed up. I’m Canadian, and since we have Amazon.ca we’re not able to be customers of (and therefore post to) Amazon.com. Is posting at Amazon.ca or Chapters-Indigo.ca an acceptable alternative?

    Also, last time I checked Amazon’s fine print said they owned all posted reviews on the site. Will that create an issue if we post the same reviews on our own blogs?

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @Joanna: International reviwers are fine. We’ll consider Chapters.Indigo.Ca as an alternative. Honestly, I don’t know if this is acceptable. We are obviously looking for the biggest audience we can find.

    I don’t think the issue about Amazon owning the review is an issue. They are in the business of selling books, and they would be shooting themselves in the foot to press this.

    Thanks!

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @Joanna: International reviwers are fine. We’ll consider Chapters.Indigo.Ca as an alternative. Honestly, I don’t know if this is acceptable. We are obviously looking for the biggest audience we can find.

    I don’t think the issue about Amazon owning the review is an issue. They are in the business of selling books, and they would be shooting themselves in the foot to press this.

    Thanks!

  • http://www.michaelhyatt.com Michael S. Hyatt

    @Joanna: International reviwers are fine. We’ll consider Chapters.Indigo.Ca as an alternative. Honestly, I don’t know if this is acceptable. We are obviously looking for the biggest audience we can find.

    I don’t think the issue about Amazon owning the review is an issue. They are in the business of selling books, and they would be shooting themselves in the foot to press this.

    Thanks!

  • http://profile.typekey.com/1218236009s4731/ Eric S. Mueller

    Mike, thanks. I'm thrilled about this program. I'd like to second the ebook option, but I understand the author concerns. I can do a lot more reading when I'm able to convert a .pdf to MobiPocket format to read on my Windows Mobile phone.

    Even with no ebook option, I'm excited about this program. I had a lot of fun reading and review the other two books and I look forward to more.

  • http://profile.typekey.com/1218236009s4731/ Eric S. Mueller

    Mike, thanks. I’m thrilled about this program. I’d like to second the ebook option, but I understand the author concerns. I can do a lot more reading when I’m able to convert a .pdf to MobiPocket format to read on my Windows Mobile phone.

    Even with no ebook option, I’m excited about this program. I had a lot of fun reading and review the other two books and I look forward to more.

  • http://profile.typekey.com/1218236009s4731/ Eric S. Mueller

    Mike, thanks. I’m thrilled about this program. I’d like to second the ebook option, but I understand the author concerns. I can do a lot more reading when I’m able to convert a .pdf to MobiPocket format to read on my Windows Mobile phone.

    Even with no ebook option, I’m excited about this program. I had a lot of fun reading and review the other two books and I look forward to more.

  • http://www.callapidderdays.com/ Katrina @ Callapidde

    Great idea! My application is in process.

    The only thing that jumps to mind as a suggestion for improvement is to include the possibility for bloggers to receive a second copy to give away to one of their readers. I understand this doubles your expense, so perhaps it could be offered to bloggers with a certain readership level? As a blogger who does book reviews and lots of book giveaways, I've noticed that my traffic increases dramatically when a giveaway is included with the review — readers tell their friends, who tell their friends, etc… and the book can get many times the exposure as with a review alone.

    Just something to consider.

  • http://www.callapidderdays.com Katrina @ Callapidder Days

    Great idea! My application is in process.

    The only thing that jumps to mind as a suggestion for improvement is to include the possibility for bloggers to receive a second copy to give away to one of their readers. I understand this doubles your expense, so perhaps it could be offered to bloggers with a certain readership level? As a blogger who does book reviews and lots of book giveaways, I’ve noticed that my traffic increases dramatically when a giveaway is included with the review — readers tell their friends, who tell their friends, etc… and the book can get many times the exposure as with a review alone.

    Just something to consider.

  • http://ridingwithnohands.com/ Mariana

    Out of curiosity, will children's books be offered for review eventually?

    Thanks, Michael. This is a great program!

  • http://ridingwithnohands.com/ Mariana

    Out of curiosity, will children’s books be offered for review eventually?

    Thanks, Michael. This is a great program!

  • http://ridingwithnohands.com Mariana

    Out of curiosity, will children’s books be offered for review eventually?

    Thanks, Michael. This is a great program!

  • http://www.crittyjoy.wordpress.com/ Christy

    I have been reviewing books for over a year with FIRST and when I saw this on your twitter I was so excited! I went to the site and read over everything and signed up immediately! One of the things I like is the one book at a time….sometimes we can get bogged down and I like how your team set up the system. I too agree with the comment above about seperating the fiction into categories….I was very impressed by the broad selection of books available for review….

    Thanks for thinking of us bloggers and our love for books…and our need to let others know about great books :o)

  • http://www.crittyjoy.wordpress.com/ Christy

    I have been reviewing books for over a year with FIRST and when I saw this on your twitter I was so excited! I went to the site and read over everything and signed up immediately! One of the things I like is the one book at a time….sometimes we can get bogged down and I like how your team set up the system. I too agree with the comment above about seperating the fiction into categories….I was very impressed by the broad selection of books available for review….

    Thanks for thinking of us bloggers and our love for books…and our need to let others know about great books :o)

  • http://www.crittyjoy.wordpress.com Christy

    I have been reviewing books for over a year with FIRST and when I saw this on your twitter I was so excited! I went to the site and read over everything and signed up immediately! One of the things I like is the one book at a time….sometimes we can get bogged down and I like how your team set up the system. I too agree with the comment above about seperating the fiction into categories….I was very impressed by the broad selection of books available for review….

    Thanks for thinking of us bloggers and our love for books…and our need to let others know about great books :o)

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @Mariana: Yes, indeed. We will be offering children’s books and perhaps even video eventually. Thanks.

  • http://www.michaelhyatt.com Michael S. Hyatt

    @Mariana: Yes, indeed. We will be offering children’s books and perhaps even video eventually. Thanks.

  • http://titletrakk.com/ WordVixen

    I was hoping that you'd offer something like this when you started offering out books for review through this blog. :-)

    Since I already write reviews for a Christian book/music/movie review site, I'm sometimes a little overwhelmed with books. But what this program does for me, is that I have an opportunity to review books that their other reviewers already called dibs on!

    So, thank you for the opportunity!

    One question, though. When do I get a shot at Jenny B Jones' new books?

  • http://titletrakk.com WordVixen

    I was hoping that you’d offer something like this when you started offering out books for review through this blog. :-)

    Since I already write reviews for a Christian book/music/movie review site, I’m sometimes a little overwhelmed with books. But what this program does for me, is that I have an opportunity to review books that their other reviewers already called dibs on!

    So, thank you for the opportunity!

    One question, though. When do I get a shot at Jenny B Jones’ new books?

  • http://www.letsmovetothemoon.com/ Steven

    This is a fantastic idea! It really does make everyone happy. I get a free book; the publisher gets an easy (and yet still valuable) endorsement.

    I also really like the idea that a previous commenter mentioned about creating some other incentive to review lots of books, like through widgets or something else. Perhaps there can be benefits that are attained by reviewing different numbers of books, like after 10, 25, 50, and 100 books. Comparing my reviewing against other people is another way that I would be convinced to reviewing more books, as I'm apt to competition.

    I'm just throwing out ideas – I'm not saying they're great. Anyway, thanks for doing this!

  • http://www.letsmovetothemoon.com/ Steven

    This is a fantastic idea! It really does make everyone happy. I get a free book; the publisher gets an easy (and yet still valuable) endorsement.

    I also really like the idea that a previous commenter mentioned about creating some other incentive to review lots of books, like through widgets or something else. Perhaps there can be benefits that are attained by reviewing different numbers of books, like after 10, 25, 50, and 100 books. Comparing my reviewing against other people is another way that I would be convinced to reviewing more books, as I’m apt to competition.

    I’m just throwing out ideas – I’m not saying they’re great. Anyway, thanks for doing this!

  • http://www.letsmovetothemoon.com Steven

    This is a fantastic idea! It really does make everyone happy. I get a free book; the publisher gets an easy (and yet still valuable) endorsement.

    I also really like the idea that a previous commenter mentioned about creating some other incentive to review lots of books, like through widgets or something else. Perhaps there can be benefits that are attained by reviewing different numbers of books, like after 10, 25, 50, and 100 books. Comparing my reviewing against other people is another way that I would be convinced to reviewing more books, as I’m apt to competition.

    I’m just throwing out ideas – I’m not saying they’re great. Anyway, thanks for doing this!

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @WordVixen: I’m not sure about Jenny B. Jones. ;-)

    @Steven: I really do love the idea of rewarding the most active reviewers in some tangible way. Fantastic!

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @WordVixen: I’m not sure about Jenny B. Jones. ;-)

    @Steven: I really do love the idea of rewarding the most active reviewers in some tangible way. Fantastic!

  • http://www.michaelhyatt.com Michael S. Hyatt

    @WordVixen: I’m not sure about Jenny B. Jones. ;-)

    @Steven: I really do love the idea of rewarding the most active reviewers in some tangible way. Fantastic!

  • http://writesthoughts.blogspot.com/ Stormi

    This is a great idea. Thanks!

  • http://writesthoughts.blogspot.com Stormi

    This is a great idea. Thanks!

  • http://www.rachelhauck.com/ Rachel Hauck

    The more I read comments, the more I see the dynamic of this. So cool

    @Jon

    Honest time here. I've been sent some great books to blog about and (blush) didn't get to them because I was so busy. So, I have to take a different approach to participating in reviews.

    I agree that most will review a great book, but schedules get away from us sometimes.

    I think the plans Nelson has will give reviewers incentive!

    Thanks Mike for taking the time to answer so many questions!

    Rachel

  • http://www.rachelhauck.com/ Rachel Hauck

    The more I read comments, the more I see the dynamic of this. So cool

    @Jon

    Honest time here. I’ve been sent some great books to blog about and (blush) didn’t get to them because I was so busy. So, I have to take a different approach to participating in reviews.

    I agree that most will review a great book, but schedules get away from us sometimes.

    I think the plans Nelson has will give reviewers incentive!

    Thanks Mike for taking the time to answer so many questions!

    Rachel

  • http://www.rachelhauck.com Rachel Hauck

    The more I read comments, the more I see the dynamic of this. So cool

    @Jon

    Honest time here. I’ve been sent some great books to blog about and (blush) didn’t get to them because I was so busy. So, I have to take a different approach to participating in reviews.

    I agree that most will review a great book, but schedules get away from us sometimes.

    I think the plans Nelson has will give reviewers incentive!

    Thanks Mike for taking the time to answer so many questions!

    Rachel

  • http://www.myfriendamysblog.com/ Amy

    Well of course I’m in support of it, and I really like the ease of use.

  • http://www.myfriendamysblog.com Amy

    Well of course I’m in support of it, and I really like the ease of use.

  • http://christianfiction.blogspot.com/ Dee Stewart

    Great move. I’ve signed up.

    I posted a guide to book reviewing on Novel Journey years ago that reviewers can take a look at. Here is the url:

    http://noveljourney.blogspot.com/2005/11/book-review-format-for-you-by-davidae.html

  • http://christianfiction.blogspot.com Dee Stewart

    Great move. I’ve signed up.

    I posted a guide to book reviewing on Novel Journey years ago that reviewers can take a look at. Here is the url:

    http://noveljourney.blogspot.com/2005/11/book-review-format-for-you-by-davidae.html

  • http://annieblogs.com/ AnnieBlogs

    I think this is an AWESOME idea. I’ve already applied! Thanks for doing this!!

  • http://annieblogs.com AnnieBlogs

    I think this is an AWESOME idea. I’ve already applied! Thanks for doing this!!

  • http://burnshead.blogspot.com/ burnshead

    This is a really great idea, and as a marketing guy I'm particularly inspired by the concept. This capitalizes on concepts Godin is aiming at in 'Tribes' – which I know you're a fan of – encouraging people to support the books they are fans of and actively lead within their sphere of influence they have.

  • http://burnshead.blogspot.com/ burnshead

    This is a really great idea, and as a marketing guy I’m particularly inspired by the concept. This capitalizes on concepts Godin is aiming at in ‘Tribes’ – which I know you’re a fan of – encouraging people to support the books they are fans of and actively lead within their sphere of influence they have.

  • http://burnshead.blogspot.com burnshead

    This is a really great idea, and as a marketing guy I’m particularly inspired by the concept. This capitalizes on concepts Godin is aiming at in ‘Tribes’ – which I know you’re a fan of – encouraging people to support the books they are fans of and actively lead within their sphere of influence they have.

  • http://championyourdreams.blogspot.com/ Lauren at Faith Fuel

    I read prolificly. I like to talk about what I read. You might even say I write reviews, often, without realizing it. But I'm not sure how much "administrative" work I want to take on to do this. So this Book Review idea interests me, it intrigues me, and I'd love to be one of the blogger/Reviewers, but will I really go all the way through with the process? Hmmmm.

  • http://championyourdreams.blogspot.com/ Lauren at Faith Fuel

    I read prolificly. I like to talk about what I read. You might even say I write reviews, often, without realizing it. But I’m not sure how much “administrative” work I want to take on to do this. So this Book Review idea interests me, it intrigues me, and I’d love to be one of the blogger/Reviewers, but will I really go all the way through with the process? Hmmmm.

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @Lauren: The good news is that you can try it. If it doesn’t work for you, you just stop requesting books. I don’t think there’s any real risk.

  • http://www.michaelhyatt.com Michael S. Hyatt

    @Lauren: The good news is that you can try it. If it doesn’t work for you, you just stop requesting books. I don’t think there’s any real risk.

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @All: It’s official. We changed the requirement, effective immediately. You can post your book review on your Web site and ANY other consumer Web site that has a detail page for the book, including Amazon.com, BarnesAndNoble.com, BooksAMillion.com, Borders.com, Christian Book, etc. I have changed the actual blog post above to reflect this. Thanks.

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @All: It’s official. We changed the requirement, effective immediately. You can post your book review on your Web site and ANY other consumer Web site that has a detail page for the book, including Amazon.com, BarnesAndNoble.com, BooksAMillion.com, Borders.com, Christian Book, etc. I have changed the actual blog post above to reflect this. Thanks.

  • http://www.michaelhyatt.com Michael S. Hyatt

    @All: It’s official. We changed the requirement, effective immediately. You can post your book review on your Web site and ANY other consumer Web site that has a detail page for the book, including Amazon.com, BarnesAndNoble.com, BooksAMillion.com, Borders.com, Christian Book, etc. I have changed the actual blog post above to reflect this. Thanks.

  • http://www.psonnets.org/ Michael

    This is great. I look forward to this program!

  • http://www.psonnets.org/ Michael

    This is great. I look forward to this program!

  • http://joannamuses.blogspot.com/ Joanna

    Since you'll have a lot of reviewers posting to Amazon would you like me to post reviews on sites targeting my own country (Australia) or do you want them directed at American sites?

    One small fix it needs is a place to enter country on the sign up page. I put it in with state, hopefully that will be OK.

  • http://joannamuses.blogspot.com Joanna

    Since you’ll have a lot of reviewers posting to Amazon would you like me to post reviews on sites targeting my own country (Australia) or do you want them directed at American sites?

    One small fix it needs is a place to enter country on the sign up page. I put it in with state, hopefully that will be OK.

  • http://goldentwig.blogspot.com/ Holly Ross

    Hey Michael,
    FYI, there's a misspelling ("labelled") on the Application Received page: http://brb.thomasnelson.com/blogger/applied#form

  • http://goldentwig.blogspot.com/ Holly Ross

    Hey Michael,
    FYI, there's a misspelling ("labelled") on the Application Received page: http://brb.thomasnelson.com/blogger/applied#form

  • http://goldentwig.blogspot.com Holly Ross

    Hey Michael,
    FYI, there’s a misspelling (“labelled”) on the Application Received page: http://brb.thomasnelson.com/blogger/applied#form

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @Joanna: You’re home country is fine. Thanks for the heads-up on the sign-up page.

    @Holly: Thanks also for catching the misspelling.

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @Joanna: You're home country is fine. Thanks for the heads-up on the sign-up page.

    @Holly: Thanks also for catching the misspelling.

  • http://www.michaelhyatt.com Michael S. Hyatt

    @Joanna: You’re home country is fine. Thanks for the heads-up on the sign-up page.

    @Holly: Thanks also for catching the misspelling.

  • Brittany

    Hey Mike,

    This is fantastic! As I work with international accounts here at Nelson, I think there are some ways for the site to better serve them:

    -Encourage the blogger to post the secondary review to Amazon.com, Amazon.ca, Amazon.co.uk or equivlanet in their home country

    -Include a few Spanish titles in the rotation

    -Include a 'country' section in the mailing address portion of the details page

  • Brittany

    Hey Mike,

    This is fantastic! As I work with international accounts here at Nelson, I think there are some ways for the site to better serve them:

    -Encourage the blogger to post the secondary review to Amazon.com, Amazon.ca, Amazon.co.uk or equivlanet in their home country

    -Include a few Spanish titles in the rotation

    -Include a ‘country’ section in the mailing address portion of the details page

  • Brittany

    Hey Mike,

    This is fantastic! As I work with international accounts here at Nelson, I think there are some ways for the site to better serve them:

    -Encourage the blogger to post the secondary review to Amazon.com, Amazon.ca, Amazon.co.uk or equivlanet in their home country

    -Include a few Spanish titles in the rotation

    -Include a ‘country’ section in the mailing address portion of the details page

  • Brittany

    Just realized Holly had addressed some of these concerns already. Thanks.

  • Brittany

    Just realized Holly had addressed some of these concerns already. Thanks.

  • Brittany

    Just realized Holly had addressed some of these concerns already. Thanks.

  • Brittany

    Just realized Holly had addressed some of these concerns already. Thanks.

  • Brittany

    Just realized Holly had addressed some of these concerns already. Thanks.

  • Dan Pritchett

    Mike,

    Great program. It exposes me to some books I might not have read but find interesting – almost like college days and required reading because once signing on, there are responsibilities ;-). As far as "tangible reward", I find a free book a gracious incentive. It also gives me the opportunity of using illustrations from, or encouraging individuals to read a book that would be helpful to them — an added benefit to the ministry to which I have been called. I trust that this will be a beneficial program to Thomas Nelson as well.

  • Dan Pritchett

    Mike,

    Great program. It exposes me to some books I might not have read but find interesting – almost like college days and required reading because once signing on, there are responsibilities ;-). As far as “tangible reward”, I find a free book a gracious incentive. It also gives me the opportunity of using illustrations from, or encouraging individuals to read a book that would be helpful to them — an added benefit to the ministry to which I have been called. I trust that this will be a beneficial program to Thomas Nelson as well.

  • Dan Pritchett

    Mike,

    Great program. It exposes me to some books I might not have read but find interesting – almost like college days and required reading because once signing on, there are responsibilities ;-). As far as “tangible reward”, I find a free book a gracious incentive. It also gives me the opportunity of using illustrations from, or encouraging individuals to read a book that would be helpful to them — an added benefit to the ministry to which I have been called. I trust that this will be a beneficial program to Thomas Nelson as well.

  • http://mikecane2008.wordpress.com/ Mike Cane

    It’s unlikely you’d have a book I wanted to read. But if you did, the stipulation about also posting on a commercial site would prevent me from taking up your offer.

  • http://mikecane2008.wordpress.com/ Mike Cane

    It’s unlikely you’d have a book I wanted to read. But if you did, the stipulation about also posting on a commercial site would prevent me from taking up your offer.

  • http://mikecane2008.wordpress.com/ Mike Cane

    It's unlikely you'd have a book I wanted to read. But if you did, the stipulation about also posting on a commercial site would prevent me from taking up your offer.

  • http://www.evangelicaloutpost.com/archives/2008/11/attention-blogg.html the evangelical outpost

    Attention, bloggers!

    Are you trying to launch the next best place in the blogosphere? Hoping to attract a few new readers? Or perhaps just experiencing writer’s block (blogger’s block?) and looking for some new material? Boy have I been there. That’s why…

  • http://www.evangelicaloutpost.com/archives/2008/11/attention-blogg.html the evangelical outpost

    Attention, bloggers!

    Are you trying to launch the next best place in the blogosphere? Hoping to attract a few new readers? Or perhaps just experiencing writer’s block (blogger’s block?) and looking for some new material? Boy have I been there. That’s why…

  • http://www.evangelicaloutpost.com/archives/2008/11/attention-blogg.html the evangelical outp

    Attention, bloggers!

    Are you trying to launch the next best place in the blogosphere? Hoping to attract a few new readers? Or perhaps just experiencing writer's block (blogger's block?) and looking for some new material? Boy have I been there. That's why…

  • Debabrata Das

    I want to know that since I am from India, can I sign up too for this program? Also I suggest you to put note or something like FAQ to answer some common questions, like this.

  • Debabrata Das

    I want to know that since I am from India, can I sign up too for this program? Also I suggest you to put note or something like FAQ to answer some common questions, like this.

  • Debabrata Das

    I want to know that since I am from India, can I sign up too for this program? Also I suggest you to put note or something like FAQ to answer some common questions, like this.

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @Debabrata: Yes, you can participate from India. We are compiling an FAQ which we hope to upload shortly. Thanks.

  • http://www.michaelhyatt.com Michael S. Hyatt

    @Debabrata: Yes, you can participate from India. We are compiling an FAQ which we hope to upload shortly. Thanks.

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @Debabrata: Yes, you can participate from India. We are compiling an FAQ which we hope to upload shortly. Thanks.

  • http://passionsforthesoul.typepad.com/vicki Vicki Small

    I completed my first review, yesterday, and posted it as agreed. I looked at the next group of books and was disappointed to find that none of them appealed to me. I’m not big on “thrillers” or MP3, but I may decide to go back and select the children’s book.

    I was hoping that, if a brb did not see a book that piqued his or her interests, at least three alternative selections might be available. Of course, five books from which to choose does seem, on the face of it, to be sufficient. However, two of the current five are of the same genre.

    So I checked my profile, to see if I needed to change my preferences, and I realized “Biography” is not even listed. That surprises me, given that Billy: The Untold Story… is a biography.

    So I respectfully suggest that you add Biography as a category. I further second the motion for breaking down Fiction into subgenres.

    Thanks so much for launching this innovative program! I have shared the opportunity with several of my blogging friends.

  • http://passionsforthesoul.typepad.com/vicki Vicki Small

    I completed my first review, yesterday, and posted it as agreed. I looked at the next group of books and was disappointed to find that none of them appealed to me. I’m not big on “thrillers” or MP3, but I may decide to go back and select the children’s book.

    I was hoping that, if a brb did not see a book that piqued his or her interests, at least three alternative selections might be available. Of course, five books from which to choose does seem, on the face of it, to be sufficient. However, two of the current five are of the same genre.

    So I checked my profile, to see if I needed to change my preferences, and I realized “Biography” is not even listed. That surprises me, given that Billy: The Untold Story… is a biography.

    So I respectfully suggest that you add Biography as a category. I further second the motion for breaking down Fiction into subgenres.

    Thanks so much for launching this innovative program! I have shared the opportunity with several of my blogging friends.

  • http://passionsforthesoul.typepad.com/vicki Vicki Small

    I completed my first review, yesterday, and posted it as agreed. I looked at the next group of books and was disappointed to find that none of them appealed to me. I'm not big on "thrillers" or MP3, but I may decide to go back and select the children's book.

    I was hoping that, if a brb did not see a book that piqued his or her interests, at least three alternative selections might be available. Of course, five books from which to choose does seem, on the face of it, to be sufficient. However, two of the current five are of the same genre.

    So I checked my profile, to see if I needed to change my preferences, and I realized "Biography" is not even listed. That surprises me, given that Billy: The Untold Story… is a biography.

    So I respectfully suggest that you add Biography as a category. I further second the motion for breaking down Fiction into subgenres.

    Thanks so much for launching this innovative program! I have shared the opportunity with several of my blogging friends.

  • http://passionsforthesoul.typepad.com/vicki Vicki Small

    Q: Are we limited to publishing our reviews on only one commercial retail site, or may we post them on, e.g., Amazon.com and Barnes & Noble.com?

  • http://passionsforthesoul.typepad.com/vicki Vicki Small

    Q: Are we limited to publishing our reviews on only one commercial retail site, or may we post them on, e.g., Amazon.com and Barnes & Noble.com?

  • http://passionsforthesoul.typepad.com/vicki Vicki Small

    Q: Are we limited to publishing our reviews on only one commercial retail site, or may we post them on, e.g., Amazon.com and Barnes & Noble.com?

  • http://passionsforthesoul.typepad.com/vicki Vicki Small

    This is my last comment on here; I promise. At least, for today.

    I went looking for a theater where I might go see Billy: The Early Years. Sadly, while it is “in theaters across the country,” many states are omitted–including my own. I also saw an article saying that the film was not doing well at the box office. If it were shown in more states, more people could see it!

    Will it likely be available on DVD, at any time?

  • http://passionsforthesoul.typepad.com/vicki Vicki Small

    This is my last comment on here; I promise. At least, for today.

    I went looking for a theater where I might go see Billy: The Early Years. Sadly, while it is “in theaters across the country,” many states are omitted–including my own. I also saw an article saying that the film was not doing well at the box office. If it were shown in more states, more people could see it!

    Will it likely be available on DVD, at any time?

  • http://www.michaelhyatt.com Michael S. Hyatt

    @Vicki: Thanks for your comments. First, yes, you can post to as many sites as you wish. Second, we are working to beef up the selection. This will vary from month-to-month, depending on our publication schedule and available resources. Finally, we are not associated with the Billy movie, so we have little influence over the distribution or DVD. Thanks.

  • http://www.michaelhyatt.com/ Michael S. Hyatt

    @Vicki: Thanks for your comments. First, yes, you can post to as many sites as you wish. Second, we are working to beef up the selection. This will vary from month-to-month, depending on our publication schedule and available resources. Finally, we are not associated with the Billy movie, so we have little influence over the distribution or DVD. Thanks.

  • http://www.elyonscircle.com/blogs/Superman Josh Olds

    Just discovered your program and waiting on the confirmation email. I think this is a great program and I look forward to begin reviewing.

  • http://www.elyonscircle.com/blogs/Superman Josh Olds

    Just discovered your program and waiting on the confirmation email. I think this is a great program and I look forward to begin reviewing.

  • http://www.elyonscircle.com Michael Stewart

    Sounds like an awesome program! I’m in! I’m with Josh…waiting for the response email…but I’m sure this program will do lots of good for all involved.

  • http://www.elyonscircle.com/blogs/Superman Josh Olds

    Just discovered your program and waiting on the confirmation email. I think this is a great program and I look forward to begin reviewing.

  • http://profile.typekey.com/vickismall/ Vicki Small

    Michael, thank you for replying. I saw the addition of Rex to the offerings, yesterday, and I’m waiting for my copy. I clicked the link to download the first two chapters and got some kind of error message; sorry, but I don’t remember what it said.

    As for the movie…oops! I confused authors with publisher. I’ll just hope.

    Thanks, again, for the program and for your reply. Have a great Thanksgiving!

  • http://profile.typekey.com/vickismall/ Vicki Small

    Michael, thank you for replying. I saw the addition of Rex to the offerings, yesterday, and I’m waiting for my copy. I clicked the link to download the first two chapters and got some kind of error message; sorry, but I don’t remember what it said.

    As for the movie…oops! I confused authors with publisher. I’ll just hope.

    Thanks, again, for the program and for your reply. Have a great Thanksgiving!

  • http://www.elyonscircle.com/ Michael Stewart

    Sounds like an awesome program! I'm in! I'm with Josh…waiting for the response email…but I'm sure this program will do lots of good for all involved.

  • http://profile.typekey.com/vickismall/ Vicki Small

    Michael, thank you for replying. I saw the addition of Rex to the offerings, yesterday, and I'm waiting for my copy. I clicked the link to download the first two chapters and got some kind of error message; sorry, but I don't remember what it said.

    As for the movie…oops! I confused authors with publisher. I'll just hope.

    Thanks, again, for the program and for your reply. Have a great Thanksgiving!

  • http://profile.typekey.com/blehew/ blehew

    Hi, Michael … I’ve enjoyed your blog, it is on my “Must Read Daily” list in my RSS feeds!

    I signed up for a book through the Thomas Nelson Book Review Bloggers program and have not yet received the book, who can I contact at Thomas Nelson to receive my book to read for review?

  • http://profile.typekey.com/blehew/ blehew

    Hi, Michael … I’ve enjoyed your blog, it is on my “Must Read Daily” list in my RSS feeds!

    I signed up for a book through the Thomas Nelson Book Review Bloggers program and have not yet received the book, who can I contact at Thomas Nelson to receive my book to read for review?

  • http://profile.typekey.com/blehew/ blehew

    Hi, Michael … I've enjoyed your blog, it is on my "Must Read Daily" list in my RSS feeds!

    I signed up for a book through the Thomas Nelson Book Review Bloggers program and have not yet received the book, who can I contact at Thomas Nelson to receive my book to read for review?

  • http://www.thomasnelson.com/ Lindsey Nobles

    @blehew I am sorry you have not received your book yet. You can email me at lnobles@thomasnelson.com or brb@thomasnelson.com.

    When the Thomas Nelson Book Review Bloggers program began, we used USPS’s Media Mail. We realized after several weeks that this service was not working for our needs. We had no way to track requests and it was SLOW. We now are sending books UPS and the turn-around time and the accuracy has greatly increased.

  • http://www.thomasnelson.com Lindsey Nobles

    @blehew I am sorry you have not received your book yet. You can email me at lnobles@thomasnelson.com or brb@thomasnelson.com.

    When the Thomas Nelson Book Review Bloggers program began, we used USPS’s Media Mail. We realized after several weeks that this service was not working for our needs. We had no way to track requests and it was SLOW. We now are sending books UPS and the turn-around time and the accuracy has greatly increased.

  • http://www.thomasnelson.com/ Lindsey Nobles

    @blehew I am sorry you have not received your book yet. You can email me at lnobles@thomasnelson.com or brb@thomasnelson.com.

    When the Thomas Nelson Book Review Bloggers program began, we used USPS's Media Mail. We realized after several weeks that this service was not working for our needs. We had no way to track requests and it was SLOW. We now are sending books UPS and the turn-around time and the accuracy has greatly increased.

  • http://jeffgoins.myadventures.org/ Jeff

    great idea

  • http://jeffgoins.myadventures.org Jeff

    great idea

  • http://jeffgoins.myadventures.org/ Jeff

    great idea

  • http://www.bookpleasures.com/ Norm Goldman

    This is a great idea. However, one of the problems recruiting reviewers is that initially they are very enthusiastic, however, after a few reviews, they drop out.

    My web site, bookpleasures.com, has been around for over 4 years and we have posted over 3000 reviews. One of the main problems is recruiting reviewers.

    Good luck!

    Norm, Bookpleasures.com

  • http://www.bookpleasures.com/ Norm Goldman

    This is a great idea. However, one of the problems recruiting reviewers is that initially they are very enthusiastic, however, after a few reviews, they drop out.

    My web site, bookpleasures.com, has been around for over 4 years and we have posted over 3000 reviews. One of the main problems is recruiting reviewers.

    Good luck!

    Norm, Bookpleasures.com

  • http://www.bookpleasures.com Norm Goldman

    This is a great idea. However, one of the problems recruiting reviewers is that initially they are very enthusiastic, however, after a few reviews, they drop out.

    My web site, bookpleasures.com, has been around for over 4 years and we have posted over 3000 reviews. One of the main problems is recruiting reviewers.

    Good luck!

    Norm, Bookpleasures.com

  • http://bookcritiques.blogspot.com/ Sally

    What a great idea. I already review books on my site, and because I love to read, I always want more. I see plenty of comments from authors I admire. GREAT!

  • http://bookcritiques.blogspot.com/ Sally

    What a great idea. I already review books on my site, and because I love to read, I always want more. I see plenty of comments from authors I admire. GREAT!

  • http://bookcritiques.blogspot.com/ Sally

    What a great idea. I already review books on my site, and because I love to read, I always want more. I see plenty of comments from authors I admire. GREAT!

  • Pingback: Book review blogger « Another Startup

  • http://www.modernekklesia.com/ Rodlie Ortiz

    Is it just me or is anyone else having trouble with the sign up link? I just tried on another computer and it's a no go. It's just not doing anything when I click on the link. Any ideas?

    'Cause I'd really like to sign up. Sounds like an excellent prog.

  • http://www.modernekklesia.com Rodlie Ortiz

    Is it just me or is anyone else having trouble with the sign up link? I just tried on another computer and it's a no go. It's just not doing anything when I click on the link. Any ideas?

    'Cause I'd really like to sign up. Sounds like an excellent prog.

  • amysorrells

    This is awesome! I really want to join, but the site is taking error-length time to upload . . . if I can't sign up via this site, keep me in mind, please!

  • amysorrells

    This is awesome! I really want to join, but the site is taking error-length time to upload . . . if I can't sign up via this site, keep me in mind, please!

  • amysorrells

    This is awesome! I really want to join, but the site is taking error-length time to upload . . . if I can't sign up via this site, keep me in mind, please!

  • http://deepfriedbrain.blogspot.com/ Harwinder

    Great idea. Looking forward to my first book.

    - Harwinder
    http://deepfriedbrain.blogspot.com/

  • http://deepfriedbrain.blogspot.com/ Harwinder

    Great idea. Looking forward to my first book.

    - Harwinder
    http://deepfriedbrain.blogspot.com/

  • http://therempels4.blogspot.com/ shirley

    I have been a Thomas Nelson reviewer on my blog for a while now…have done 6 reviews and I love this program. Not only do i get to read some great new books but I get to share my thoughts to those in my readership on my blog and those in my life!

  • http://therempels4.blogspot.com/ shirley

    I have been a Thomas Nelson reviewer on my blog for a while now…have done 6 reviews and I love this program. Not only do i get to read some great new books but I get to share my thoughts to those in my readership on my blog and those in my life!

  • http://michellesidles.com/ Michelle

    Awesome!! :) I'm in!

  • http://michellesidles.com/ Michelle

    Awesome!! :) I'm in!

  • http://michellesidles.com/ Michelle

    Awesome!! :) I'm in!

  • http://twitter.com/vinzrothenburg @vinzrothenburg

    Hey Michael,

    what a great idea! I love this. I'm sure this will generate a lot of buzz for many new releases. Just one suggestion: I'd recommend that you encourage bloggers who receive books under the BRB program to mention that fact in their reviews. You don't want casual blog readers to think that Thomas Nelson is trying to "buy" favorable reviews. I know it sounds ludicrous, but I've seen people jump to such conclusions when reviewers aren't open about this sort of thing.

    On another note: Will BRB be open to international bloggers too? I know I'd love to enter!

  • http://twitter.com/vinzrothenburg @vinzrothenburg

    Hey Michael,

    what a great idea! I love this. I'm sure this will generate a lot of buzz for many new releases. Just one suggestion: I'd recommend that you encourage bloggers who receive books under the BRB program to mention that fact in their reviews. You don't want casual blog readers to think that Thomas Nelson is trying to "buy" favorable reviews. I know it sounds ludicrous, but I've seen people jump to such conclusions when reviewers aren't open about this sort of thing.

    On another note: Will BRB be open to international bloggers too? I know I'd love to enter!

  • http://onebonnie.blogspot.com/ Bonnie Ann

    You're very upfront in your expectations and that is great, but I think you should take it one step further and provide a standard disclosure statement to be included in each review. Maybe just a short sentence (Like "Reviewed for Thomas Nelson Book Review Bloggers program") that would link back to a clear full disclosure on your site.

    Love it or hate it, I feel it would be unethical to post a review that I was paid for (you're paying free books) without disclosing that relationship. Adding to the transparency will add to the credibility of the program. And by linking back to a full disclosure, you may actually recruit more bloggers.

  • http://onebonnie.blogspot.com/ Bonnie Ann

    You're very upfront in your expectations and that is great, but I think you should take it one step further and provide a standard disclosure statement to be included in each review. Maybe just a short sentence (Like "Reviewed for Thomas Nelson Book Review Bloggers program") that would link back to a clear full disclosure on your site.

    Love it or hate it, I feel it would be unethical to post a review that I was paid for (you're paying free books) without disclosing that relationship. Adding to the transparency will add to the credibility of the program. And by linking back to a full disclosure, you may actually recruit more bloggers.

  • http://onebonnie.blogspot.com/ Bonnie Ann

    You're very upfront in your expectations and that is great, but I think you should take it one step further and provide a standard disclosure statement to be included in each review. Maybe just a short sentence (Like "Reviewed for Thomas Nelson Book Review Bloggers program") that would link back to a clear full disclosure on your site.

    Love it or hate it, I feel it would be unethical to post a review that I was paid for (you're paying free books) without disclosing that relationship. Adding to the transparency will add to the credibility of the program. And by linking back to a full disclosure, you may actually recruit more bloggers.

  • http://tgteecher.blogspot.com Tammy

    I love the idea of the "common people" reviewing great books that their peers will want to read. Thanks for letting us be a part of this grand scheme!
    My recent post Reading Is Everywhere

  • http://tgteecher.blogspot.com/ Tammy

    I love the idea of the "common people" reviewing great books that their peers will want to read. Thanks for letting us be a part of this grand scheme!
    My recent post Reading Is Everywhere

  • http://tgteecher.blogspot.com/ Tammy

    I love the idea of the "common people" reviewing great books that their peers will want to read. Thanks for letting us be a part of this grand scheme!
    My recent post Reading Is Everywhere

  • http://www.reachinghurtingwomen.com/ Tamara

    This is really cool! I'm looking forward to getting my first book!

  • http://www.reachinghurtingwomen.com/ Tamara

    This is really cool! I'm looking forward to getting my first book!

  • http://www.reachinghurtingwomen.com/ Tamara

    This is really cool! I'm looking forward to getting my first book!

  • Kenny Holloway

    marketing genius

  • Kenny Holloway

    marketing genius

  • Kenny Holloway

    marketing genius

  • Scott Michaels

    Very smart, Michael.  Will our radio station’s website be accepted as a “blog”?

    • http://michaelhyatt.com Michael Hyatt

      Do you have a literal blog? This program really is for bloggers. However, radio stations can usually get books through the usual publicity channels.

  • http://www.lionstand.com Jamie (Lionstand)

    Great stuff!

    Looking forward to this.

  • http://joshuamonen.com Joshua Monen

    Very cool. I will check it out. In fact I’m getting ready to launch a new blog: http://www.socialbooknetwork.com so this will be perfect!

  • Momma in Progress

    Would love to do this. Having some technical difficulties with the application, though. No matter what I try for a password, it is rejected and wants a new one. Any thoughts? Any one else have this problem?

    • http://michaelhyatt.com Michael Hyatt

      Hmm. We haven’t had that reported. You might try clearing your browser cache or even visiting the site with a different browser.

  • Jonathan Bartling

    This is a great idea! As a new blogger who has recently committed to using my blog as a way to keep accountable to the reading and reflecting I know I should do, I’m hoping this will be a win-win! Thanks!

    Jonathan
    http://passleadershipon.wordpress.com

  • http://paulbooks.blogspot.com/ Paul

    Micheal – This is a great idea. Always wondered whose idea it was to start this wonderful program. I am involved with this book review program and have been blessed by it. Looking forward for more to come from this initiative in the future. I have been an active follower of your blogs and have learnt much. Keep up the good work and may the Lord bless all that you do.

  • Vera Godley

    I am a participant of the BookSneeze program and am currently reading Tyndale.  This is a great program, the only drawback that I see so far is the very limited available books in PRINT form for the reviewers.  I realize lots of people are going for the ebooks, but not I.  From comments of other participants on the BookSneeze Facebook page, I gather that more print copies are desired.  Realizing this increases the out-of-pocket cost for you, I sympathize.  However, book lovers are BOOK lovers first and electronic groupies next.

    Vera
    http://ChatWithVera.blogspot.com

  • http://www.ontargetcoach.com/ Brent Pittman

    I’m going to sign up soon! I have a goal to ready 15 nonfiction books in 2012, so this will be a great resource for material! 

  • Amy Miles

    I try to do this one my own as a self published author and it’s wonderful.  I am looking forward to signing up.

  • Diana Harkness

    I’m already blogging reviews  for Bethany House, Waterbrook, and Booksneeze, so what’s one more?  I have three I need to finish and post reviews, as well as get my own novel ready and submit my essays, short story, and poetry for publication, and run my business, and manage my home, and get taxes ready to file.  I’m hoping there aren’t any books I want to review for the next few months!

  • Anonymous

    I’ve been a Book Sneeze blogger and love the books and the opportunity to review new items.  I’ve even given away my barely used copy on occasion to someone who could use it. 

  • http://jacklloydsinger.com/ Best Western Fiction Author

    Really Its a great program. I like it. Your blog page is excellent. Thank you truly for sharing a huge amount of powerful ideas. I will bookmark your web site and will be without a doubt coming back. Again, I appreciate all your work and supplying much priceless info for the many people.

  • Jason

    I currently do book reviews on my blog for Little Brown and Company. I am always interested in doing more reviews. I am an avid reader and writer and welcome any more opportunity to read and write even more.
    My site is:
    http://www.thejagreview.blogspot.com

  • http://bestbookscorner.blogspot.com/ sofyan

    The biggest constraints for me as a new blogger is how promote my blog on internet, in order to be known by others and how to invite visitors to come to my blog

    Greats Stuff ……………Thanks

  • Hharris

    Any limitation on age? We may have students who want to join in the reviews.

  • mcnairwilson

    Signed up. Waiting to pass through Nelson’s TSA screen so I can get and read the new Leonard Sweet. Thanks for this program, Michael. I suspect other pubs will follow.

  • James

    Great idea. Will it be open to those living outside of the USA? I live in Australia so I am unable to join :(

    • http://michaelhyatt.com/ Michael Hyatt

      You’ll have to check with Thomas Nelson. Sorry, this is an old post, and I no longer work at the company.

  • punith_kesarkar

    THat’s an awesome idea! I so want to be a part of it too! How can I get involved with my blog (which is about book reviews? 

    • http://michaelhyatt.com/ Michael Hyatt

      Visit the link provided in the article.

  • punith_kesarkar

    So let’s say I do post a review of the selected book..does that review go onto your blog or mine? 

    • http://michaelhyatt.com/ Michael Hyatt

      Yours.

  • Mary P Anthony

    Michael…love this idea, but wonder if a newly published WestBow author like myself has a venue for pursuing a good review as well?
    see: http://lovesongofaflowerchild.com

  • Nastya Paun

    Hi.I’m from Romania.I’d love to participate to this program,but my eyes don’t let me read on pc.I’d be more then glad to find a program in USA that sends paperback books international.