Guy Kawasaki worked at Apple as the Chief Evangelist, where his job was to convince software developers to write applications for the Macintosh computer. I first encountered him when I read his book, Selling the Dream. His newest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, is available today.
I have written a lot about how to create wow experiences, so I was particularly interested in the topic of this book. Last week, I had the opportunity to interview Guy via Skype. In the interview, I asked Guy six questions:
- How do you define “enchantment”?
- Why is enchantment so important?
- How does likability relate to enchantment?
- You say that likability is half the battle; the other half is trust. How do you build trust?
- Every leader and entrepreneur I know faces resistance. What are a few strategies for overcoming resistance?
- It seems that people eventually get disenchanted—in their work, in the products and services they use, and even in their marriages. How do you make enchantment last?
I loved the book. It helped me understand why brands like Apple, Lexus, and Zappos have such raving fans. More importantly, it helped me see how I can replicate this in my life and business.
You can follow Guy on his Website or on Twitter. You might also want to check out this really cool infographic that Guy had created for the book. (I think this is a particularly creative book marketing tool.