An Interview with Seth Godin [Video]

Several weeks ago, I had the privilege of hosting the Chick-fil-A Leadercast Backstage program. I interviewed several notable authors as they came off the stage, including John Maxwell, Sir Ken Robinson, Dan Cathy, Suzy Welch, Frans Johansson, and several others. I thought I would share these with you over the next several weeks.

This one is with Seth Godin. He talked about several topics, including:

  • Why things are the way they are
  • The massive change we are witnessing in almost every field
  • Why the “new normal” is the chance of a lifetime
  • How people can approach change
  • Why we experience stress
  • Why he started The Domino Project and how it is disrupting the publishing industry
  • The old model of publishing compared to the new
  • What kind of push-back has he received from traditional publishers
  • His advice he has for new authors (caution: this is radical)
  • Why authors don’t need to wait to be picked
  • The role of traditional publishers in the future
  • His favorite book out of all the ones he has written (I hadn’t even heard of it!)

Seth was as delightful as always. I could have talked with him for hours.

Question: Of all the comments Seth made, what intrigued you the most? You can leave a comment by clicking here.
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  • http://MacedoniaFilms.com/ Dan Baker

    Love it! The same thing is happening in the film world, and I can’t wait. Onward and upwards!

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  • Rick Carter

    Giving a book away idea sounds great and I understand but some books need a price of $10 or 12. Particularly if you’re giving a portion … not 1% but more like 15 or 20% to create a foundation to help solve the need or problem you’ve uncovered … So what do you do then — does it hurt you?  Ways around it?  Thanks Rick =)

  • Chance Smith

    Love it! Give your first book for free. Keep it short and dense, so you can save your reader’s time. Got it!

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  • http://dalemelchin.wordpress.com/ Dale Melchin
  • James

    It still seems odd how few people seem to get it the way that Seth does. God bless him, he gives inspiration to some of us young bucks who look around and see a disconnect everywhere around us.

  • http://twitter.com/hisadventure Rocio

    I agree with Seth Godin in his commendations your direction.  I look forward to following your example as people continue to come to my mind whom I would love to interview when I hear things about them. 

    I loved what you said about fluff in the books to justify the price.  I remember talking to my dad about that.  A big reason that I didn’t buy many books for some time was that I didn’t have the patience and wanted the authors to please get to the point.  My dad said they could make books much shorter if it were about getting to the point.  True. 

    A huge thank you to Seth for his thoughts about a free PDF!  I love the idea!

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  • ferdifred

    haha – i love the openness you’re showing here Michael – you were way ahead of your time. You both have amazing presence for the people that want to go public with their voice!

  • http://www.sktthemes.com/ Professional Wordpress Themes

    I love Seth Godin and his books…I once watched his interview on TED…Was awesomely inspired since then…

  • Robbie

    Seth’s comments are timeless. Thanks Michael for sharing this interview!

  • http://entreb.com/ Entreb

    Seth Godin is one of my favorite marketers and influencers in our time. Thank you for this interview.

  • http://www.hanseich.com/ Hans-Jörn Eich

    I was never star struck, until…

    In my previous profession as a sound guy, working on gigs with the likes of Tom Cochrane, Shakira, Alanis Morisette, I’ve never really been star struck. One day I had to clip on some lavalier mics onto Seth Godin for a presentation in Toronto. I had been reading his books for many years, and there it was, I wanted to say something smart, but nothing was coming out. It caught me completely of guard. Too bad, here I was fumbling around on his suit and I might have exchanged a few words of wisdom (of course they would have come only from him), but my lips were glued shut.

    Needless to say, I’m a big fan.

  • Kelly Twigger

    Michael, this is a fantastic interview with Seth. He is common sense, and in today’s world, that is brilliant. His message resonates so well with me as I am in a new field of the law where Judges and lawyers alike are sitting back in the chair with their arms crossed as Seth describes and it’s costing everyone a fortune in so many ways. I’d love to be able to use this video on my blog at http://www.esiattorneys.com as part of my message that we need to move forward. Is that something I can do? Thanks for all your work — I follow you on Facebook too and get a lot of value out of what you put out there. It’s inspirational. (I’ve just bought Lynchpin and googled advice for authors, but didn’t get his or your post!)

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Kelly. In terms of re-posting, I think you will need to check with the folks at Leadercast. I don’t own the rights to it. Sorry.

  • http://www.ConnXN.net Peter M. Beaumont

    Just seen this…….you are indeed a good and comfortable interviewer…

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Peter. I appreciate that.