Something Even More Important Than Blogging Frequency for Building Traffic [Video]

Almost every time I speak on the topic of Platform, someone asks, “How often do I need to post on my blog to be build my platform?” The truth is, my opinion has changed over the years.

When I first started blogging, I was like most people—I blogged when I was inspired. As it turned out, that wasn’t too often. As a result, my blogging frequency was all over the map.

Sometimes I blogged twice a week. Sometimes twice a month. No wonder I couldn’t seem to build any momentum.

About four years in, I made a commitment to post three times a week—no matter what. My traffic increased dramatically. Then I decided to dial it up to five times a week. My traffic skyrocketed.

But over the last several months, I have changed my opinion yet again. I was inspired by Tim Ferriss’s concept of “minimum effective dose.” In this video I discuss how it applies to blogging frequency.

I reveal something that is even more important than frequency. Before you watch the video, take a guess at what you think it is and leave a comment below. Then watch the video (it’s less than three minutes long) and come back and tell me if you were right.

Question: What do you think could be more important than blogging frequency for building a platform? You can leave a comment by clicking here.

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  • http://www.jimdonovan.com/ Jim Donovan

    Interesting Michael. I seem to have arrived at the same conclusion as you. After reading your (essential book to read), “Platform,” I set out to blog three times a week. It wasn’t long before I realized I wasn’t going to keep to it.

    I went back to my original once a week but, as you said, I’m focusing more on the content than frequency. I’ve also recently seen indications that long copy has become popular once again.

    I believe people are looking for higher value, more useful information, not more of it. None of us are suffering from a shortage of information:-)

    Thanks for posting,
    Jim

    • http://twitter.com/PhilipKDevine Philip Devine

      Jim, it’s good to know that consistency is the key, and i am quickly finding out that 2-3 post per week is too much for me as well. Consistently create quality content, that’s what I’m going to do.

  • Cforte

    The frequency would depend on the type of blog. For example, I have created my first blog with my fifth grade students for health. Since it is my first blog I don’t want it taking up all of my time so I ask an essential high level question at the end of each unit, and the students need to respond. This is my way of checking for understanding. It may take a few weeks to complete a unit, as I only see them oncea week. So i only blog for a few days after the unit. If I were a classroom
    teacher and spent time with them each day, the blogging could be more frequent, depending on the topic of choice.

  • Amy Dawson

    Pre-video watching, I’d say your headline. Grabs readers’ attention and builds SEO.

  • marinambfy

    I would say title but I believe engagement builds relationships and a sense of community. After you reach a certain tipping point I think community building becomes more important. The quality of your content must be good but people are loyal to where they feel there is an EXCHANGE of value. This is the significance of building the community. For the blogger I think that this is relevancy of the content, the author’s voice and my answer to the question, call-to-actions. Asking the reader to think, take action and respond is key.

  • http://www.facebook.com/angela.g.bolt Angela Dropping ThirtytogetFor

    I think that chooosing a “niche” to blog about would be important

  • http://www.toodarnhappy.com/ Kim Hall

    I think it is about building relationships through interaction with other bloggers, especially through comments, and then through guest blogging.

  • danibyham.blogspot.com

    Engaging your audience more on the topic of your post?

  • http://www.toodarnhappy.com/ Kim Hall

    Oh, I guessed so wrong, which is why I am here reading and learning from you. ;-p
    I agree absolutely. If my content suffers because I am ratcheting up the frequency, I am hurting myself, not helping. Thanks for the wisdom, as always!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Kim. Good guess though.

      • http://www.toodarnhappy.com/ Kim Hall

        Thanks Michael.

  • Amy Dawson

    “STICK to a schedule. Determine how much time you realistically have to spend on social media, put it on your calendar, and stick to it 100% of the time. Period.”

    That’s a direct quote from a recent blog post at amymacpr.blogspot.com. So I was initially wrong, but right, too.

    Have a great Sunday!

  • http://earlygraduate.com/ Trevor Torres

    When going into the video, I was a little cynical. I thought this was going to be yet another “content is king” video (which is a good point, but done to death). However, the actual video was much more interesting, highlighting a subtle but important distinction. Another great post Michael!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Trevor. Glad you enjoyed it!

  • Robert

    length.

  • http://jonstolpe.com/ Jon Stolpe

    I’d say it’s your content. Blogging content quality is more important that blogging frequency. If I blog “garbage” frequently, it won’t help my traffic.

  • Robert Andrews

    I believe marketing can be just as effective as blogging everyday.

    • http://michaelhyatt.com/ Michael Hyatt

      What kind of marketing are you thinking of, Robert?

  • Benson

    Building relationships with readers.

  • http://www.laurenphelpscoaching.com/ Lauren Phelps

    Thank you, Michael! I write twice a week because I took your advice.

  • Charlie Sasser

    I would say the “value” of the information to your targeted audience.

  • http://www.mythinkingbox.com/ Terry Hadaway

    Consistency.

    • http://michaelhyatt.com/ Michael Hyatt

      Bingo!

  • Wen

    Quality content.

  • http://www.facebook.com/Dick.Savidge Dick Savidge

    Quality over quantity.

  • http://www.facebook.com/calledtobe Steven Reid

    I haven’t watched it yet, but hope it is less than the daily you’ve moved to. You have such quality stuff, but daily seems to be too much for me. I can’t ingest all of it, and end up pushing my self away from the buffet table because it is too much to handle. And then find myself not coming back to the restaurant as frequently…

  • Alissa McGough

    Before watching: I’m going to guess relativity. Can my audience relate? Do they sense my authenticity? I could say more, but I’m eager to watch!

  • http://twitter.com/KaraMcAulay Kara McAulay

    Hello. Thanks for this – I enjoy watching your videos. Seems that frequency’s been a hot topic lately. Listened to a podcast recently (one of your colleagues in the industry) and the guest was Derek Halpern who stated quality, well-researched and promoted content does trump frequency. But like you say, experimentation is how you learn. Thanks for your tips!

    • http://michaelhyatt.com/ Michael Hyatt

      I love Derek’s work. He is a good example of this.

  • Pingback: Something Even More Important Than Blogging Frequency for Building Traffic [Video] | Pastor Leaders()

  • Patricia Zell

    Content

  • http://www.douglasoakes.com/ Douglas Oakes

    I’m going to say that more important than frequency would be content worth reading. Although, it seems that both frequency and high quality content might be needed…esp in the early stages of building a platform. Does frequency have a greater role to play earlier in platform development?

    • http://michaelhyatt.com/ Michael Hyatt

      Yes, I think it probably does. But I still think consistency is more important. Thanks.

  • http://www.facebook.com/johnmurphy.focuspoint John Murphy

    Michael, I guessed content, but I was glad to hear that it was consistency. I knew that you blogged very often and I knew I just could not commit to it. Love Platform University!

  • Christian

    before watching the video, I will say it’s a diversity of subject matter, keying on around 5 main issues people are interested in

  • bethanylconnor

    Consistency of message.

  • Mike Pedersen

    I am focusing on quality of content. Longer posts of around 800-1000 words, and including 3-4 images, and eventually adding a relevant video as well. This type of valuable content will in my opinion get shared more, and attract higher search rankings.

  • http://jonplatt.tv/ Jon Platt

    My guess is you are speaking of writing quality content. If the content isn’t worth reading, to me, it doesn’t matter how often you post.

  • http://www.facebook.com/rlatham14 Ryan Latham

    I have heard that the best way to build your traffic in the beginning is by doing guest blog posts. What is your advice about that?

    • http://michaelhyatt.com/ Michael Hyatt

      I think guest posts are an excellent way to build traffic. It is not what I suggest here, but it is still very helpful.

  • http://personalsuccesstoday.com/ John Richardson

    I’ve noticed a big shift in blog traffic over the last year. Comments are down on new posts, yet my traffic continues to flourish around “evergreen” content. I think the noise factor has become overwhelming.

    For me, as a reader, I’ve found it more helpful to focus my attention on specific content, rather than waste time wading through fluff. When I’m on Google, I refine my searches more. When I’m looking for books, I look for specific content rather than who the author is. If I’m looking for “how to do something,” I’ll dig down a little more on Youtube.

    Overall, one market that has really helped me, is the low cost Kindle marketplace. I’ve found specific content that has been spot on for $2.99 to $5.99. So instead of buying a $15 book, and spending the whole weekend reading, I can now zoom in to what I need for a lot less money. This has been really useful for programs like Scrivener, Evernote, and MS Word.

    I think one market niche that you would rock is the Evernote marketplace. You have the experience and the passion for the product. Hopefully we’ll see some targeted books from you in the future. I know, I would buy them!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, John. I appreciate your encouragement on the Evernote books, especially.
      I agree with you about comments being down. Mine are certainly down, yet my traffic is still continuing to climb.

  • http://www.facebook.com/jelizabethyoung Elizabeth Young

    Quality?

    • http://www.facebook.com/jelizabethyoung Elizabeth Young

      After watching the video it makes sense. Although quality is important I have learned through the years that nothing can grow without consistently showing up. Thanks Michael.

  • Martyn

    Content that the followers want to read.

  • http://JackieUlmer.com/ Jackie Ulmer

    I would have to say quality of content. Talking just to TALK doesn’t do anyone any good. Having something worthy of saying is much more important!

  • http://www.facebook.com/marcypburke Marcy Burke

    I would guess content – if you are writing content that is interesting to your readers it won’t matter how often you write, they will want to read it!

  • http://danblackonleadership.com/ Dan Black

    Great points Michael! When I first started blogging in June of 2009 I was very inconsistent and it took a year for me to learn the importance of being consistent. Now I focus more on quality of the post than frequency, it’s working for me.

  • Lindsay

    useful content

  • Pat The Quiet

    I would said: uniqueness, content and telling a story that connects with your audience. I guess those are three, oh well. Let’s watch the video now.

    Glad to see a leader that embrace his condition of introvert. Thank You.

  • Sally Ferguson

    Caring about people.

  • http://www.whiteboardbusiness.com/ Dallon Christensen

    Before watching the video, I’m going to say that focusing on a particular topic is more important than blogging frequency. You can’t be all over the map with your topics. No one will know what to follow.

    After the video, I overthought it. It truly is just consistency. This will be really important for me with my new site. I tried to post content 5-6 times a week, but it honestly burned me out. As I build my new site, I’m looking to do three content items and “links post” each week.

    One post will be an article
    One post will be a podcast
    One post will be related to the Certified Management Accountant (CMA) exam, and I’ll alternate weekly between a podcast and a blog post

    With so much going on, I know I can’t post like I used to post. I also know I can’t deliver new content all of the time.

    • http://michaelhyatt.com/ Michael Hyatt

      SOunds like a great plan, Dallon.

  • Micki

    I agree with more quality content, less frequency. I started off trying to post three times a week, but found that I was always struggling to find inspiration or content. When I started posting twice a week, I got more clarity, and my numbers have been steadily climbing. Sometimes, less is better!

  • Sherry Langland

    Pre-video: ending off with a question or something that invites reader participation

  • Jim Ludwick

    original content and a call to action

  • http://twitter.com/organizingguru Samantha Pointer

    I think that is spot on! I found that being consistent is more important than frequency. You have to do what you told your subscribers you were going to do. If you flake on that they do begin to see you as untrustworthy. Thanks for sharing your insights.

  • Ray Hyson

    I believe that knowing your audience is more important than your blogging frequency.

  • Tony Pogue

    Glorifying The Lord – the chief purpose of man.

  • http://www.facebook.com/claudia.oxman Claudia Oxman

    I would guess that it all depends on the principle of relevance and that more doesn’t mean per se better. A sort of “zero degree” of adding content, the minimum one that is needed to keep the audience expecting to read more. In other words, instead of an “extra size” dose, the minimal one that prompts the audience to long for more.

  • http://www.twitter.com/erikjfisher/ Erik Fisher

    Before watching or reading other comments, I’m guessing consistency regardless of the frequency.

    • http://www.twitter.com/erikjfisher/ Erik Fisher

      I WIN! :)

      • http://theordainedbarista.com/ Barry Hill

        Well done, Erik!

      • http://michaelhyatt.com/ Michael Hyatt

        Congratulations, Erik!

      • Jim Martin

        Erik, you model consistency on your own podcast! I appreciate your work.

        • http://www.twitter.com/erikjfisher/ Erik Fisher

          Thank you, and thanks for listening!

  • http://forthisisthetime.blogspot.com/ Esther Aspling

    Very helpful, and informative. While I do read certain blogs that post everyday, some of them stink. There are certain writing that post infrequently that I get excited to read when they post!

    http://forthisisthetime.blogspot.com/

  • Carrie

    I’m guessing it’s the least amount of times per week to still be effective. (But I don’t know how many times that would be!)

  • http://www.facebook.com/alina.schumacher.35 Alina Schumacher

    Before watching the video I would say – relevant and valuable consistent content.

    • http://theordainedbarista.com/ Barry Hill

      Alina, Well done—A+

  • Joe Hentges

    Pre-video…I am guessing that engaging the viewer is more important.

  • http://twitter.com/jonathandevore1 Jonathan DeVore

    Pre-video watching: Actionable information – what can I go and do right after I read the blog post? People will come back and share the information if they feel that you are empowering them to be able to accomplish more or accomplish it better; people like to accomplish stuff.

  • disqus_hz6Aarx7Hw

    In answer before I watch the video, I would say that the information inside each post would have to be either inspiring, motivating, captivating etc. I would also have to be prepared to answer questions if I had a comment facility enabled and connect with the people who I would want to not only look but consistently come back or follow…

  • Marlene

    Content and connecting with people

  • http://selfstairway.com/ Vincent Nguyen

    What’s more important than frequency is quality, like you said. When you write something of quality, people will want to connect with you. They’ll share your content, they’ll comment, and they’ll REACH OUT to you just to tell you personally that they loved it! This allows you to connect with them and maybe they’ll tell their friends.

    • http://danblackonleadership.com/ Dan Black

      I totally agree Vincent.

  • http://AnnArborRealEstateTalk.com/ Missy Caulk

    I’ve been blogging on real estate since 2006, when starting up my new blog on the topic of my future book, I blogged a lot at first to build content, now I’m going to do 3-4 a week, haven’t watched the video yet as you asked.

  • http://www.lincolnparks.com/ Lincoln Parks

    I have scaled my blog writing back to 3 days a week from 5. However I do have one day where i create a video blog post which seems to get more traffic. The question is should all of my blog posts now be Video?

    • http://danblackonleadership.com/ Dan Black

      I think you might be on to something here. That’s a good question:)

    • http://michaelhyatt.com/ Michael Hyatt

      I think it depends on your audience, Lincoln. For example, I have to be careful with video. My audience generally prefers text, because they can get through the content faster.

      • http://www.lincolnparks.com/ Lincoln Parks

        Thanks Michael. I think my audience likes the videos, but I need to be sure. I think its time for a poll to go out to them for information gathering purposes.

  • Beth Mulhern

    I’m thinking it may be focus? I am new here so very excited to see the video!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks for stopping by, Beth!

  • http://twitter.com/DrCarolShow Dr Carol Tanksley

    Haven’t watch yet – most important might be the content, finding a way to encourage reader engagement.

  • http://twitter.com/JamesKinson James Kinson

    I think content is king.

  • http://marketingwithsergio.com/ Sergio Félix

    Hey Michael, I was going to ask you what your thoughts were now, when it comes to achieve a frequency balance for posting but I’m seeing you are posting daily so… not sure what the real lesson is here.

    From own experience (and from n-day “challenges” from other writers) I have seen that readers tend to get burnt out or they just can’t keep up if we keep posting daily, even when using high quality content.

    I still believe there has to be a balance in the posting frequency somewhere and I believe maybe that’s why even though you keep posting daily here, you use an article, a slideshare, a podcast, a quote, etc.

    Either way excellent job!

    I really think that’s a great way to keep things going and not overwhelm anyone.

    • http://michaelhyatt.com/ Michael Hyatt

      I’m really only posting new content three days a week. I through mini-posts in there, but that’s more of an experiment right now and takes almost zero time. Thanks.

  • http://twitter.com/jimhamlett Jim Hamlett

    Here’s my guess, MIchael: In blogging, frequency is not as important as blogging about what interests your audience. Are you providing information that’s useful to them (as well as entertaining–i.e., not boring)? You’d be better off to provide one article a week that meets your readers’ needs rather than five times a week addressing topics of no interest to them. (Now to watch the video.)

    • http://theordainedbarista.com/ Barry Hill

      Well done, Jim!

  • Joe A.

    Let me guess…content?

  • Scoti Springfield Domeij

    Content.

  • http://twitter.com/HenryMatlock Henry Matlock

    Prior to watching the video, my first guess of what is more important than frequency is quality. My second guess is relevancy to the audience. I’ll be back after I watch.

    • http://twitter.com/HenryMatlock Henry Matlock

      Interesting indeed, and hits home. Thanks for the reminder.
      Henry

  • Lynn Morrissey

    Ok, I’m not looking below or watching the video yet. I’d say quality content. Don’t just blog to blog or blog frequently to blog frequently. Blog with intent to say something meaningful. If that is the correct answer (or at least the one for which you are looking :-) , how do you find consistent inspiration for excellent material?

    • http://michaelhyatt.com/ Michael Hyatt

      For me, the key to finding inspiration is a lot of reading. I get a lot of input. Thanks.

      • Lynn Morrissey

        Oh great advice, and not hard for me to follow. I love to read! And you know, Michael, oh I of little faith, keep forgetting that if I but offer my loaves and fishes of ideas to Him, prayerfully, He will multiply them! Why do I always forget that part?!

  • http://twitter.com/ibrandphoto Lynford Morton

    Bloggers looking for the magic number should know that the magic is not in the number. How frequently can you create thoughtful, original, relevant content? Seth Godin blogs daily. Derek Halpern publishes a lot less frequently. Both have a significant audience.

    When I coach photographers creating their portfolios, the counsel is always that it is far better to show five outstanding images than 10 where only five are outstanding. Potential clients will always judge you on the five weakest. It seems the same holds true for blogging. If you stuff my inbox with five emails and only three are interesting, I won’t look forward to the next with the same enthusiasm.

    • http://michaelhyatt.com/ Michael Hyatt

      Great example from the world of photography. Thanks!

  • Victor Davanzo

    Save them time on a consistent basis with killer value content!

  • http://harrisonjonathan.wordpress.com/ Jonathan Harrison

    I like the “less is more” approach. This is difficult to hold myself to, as I am sitting on a lot of content I have pre-written, and I have noticed an uptick in viewers when I publish more frequently, and I am really just getting started.

    By the way, I love how everything about Platform University oozes classiness.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Jonathan. I appreciate your kind words.

  • LivewithFlair

    I was totally wrong! I thought it was going to be “branding.” I’ve worked for three years to develop Live with Flair’s brand, and the payoff keeps readers coming and sharing. Since it’s an inspirational blog that always short, lively, and devotional, readership builds. It’s predictable. I do think daily blogging (even if it’s not high quality content) is good for the writer. I love the practice of it. Thank you!

  • http://www.facebook.com/profile.php?id=1189729916 Anne-Marie Gosser

    I have not watched yet nor read any comments. My guess is a regular and reliable schedule more than frequency. Now I will watch to find out if I am correct.

    • http://www.facebook.com/profile.php?id=1189729916 Anne-Marie Gosser

      Hey! I was correct! Schedule/consistency is key! :)

      • http://michaelhyatt.com/ Michael Hyatt

        Congratulations! Good guess.

    • http://theordainedbarista.com/ Barry Hill

      Indeed! Well done!

  • Susan Penning

    I would go with relevance … or maybe … quality?

  • Kathy M. Storrie

    Why should you blog frequently? Is it so you can share more info/experience with us novice writers and maybe feel more used/needed? Possibly. Or is it to sell your books? Why not.Or, is it to say how many more bloggers you get when you do? Probably not. What I like about reading a blog is when the blogger really listens to my squeaky cry for help and they pick one of my pitiful problems and make a cool suggestion/comment. Or, when they respond to an ignorant comment with a precious save face! Keep showing you care about the newbies and we will follow.

  • http://www.facebook.com/debbivaughn Debbi Vaughn

    I’m pumped. My guess was relationship. You mention building trust and that’s directly connected to building relationship with the audience. Thanks for the tips. I’m revamping my own blog spot and this knowledge will help.

  • michelle

    My guess is consistency.

  • http://www.facebook.com/whiz.dom.9 Whiz Dom

    my guess is that relevance for your readers is more important than frequency…now I’m going to watch the video to find out the answer!

  • http://www.facebook.com/david.j.bolick David Jackson Bolick

    I would say that content should be the main thing–saying something truly valuable, worth hearing, not just blogging for blogging’s sake.

    I like to run, but can’t keep up the kind of mileage I used to. I find that I get more return on the investment of time on the trail when it’s a quality run, than if I’m out there without sufficient rest to be able to have a spring in my step. If my pace is not peppy or at least approaching that, it can be discouraging.

    There’s something to be said for just sitting down and writing whether you feel like it or not. It’s important to be disciplined, but there’s also merit to being inspired. Like my dad used to say, “If you don’t have something good to say, don’t say anything.”

  • Marquita Herald

    I went through a similar evolution as far as my blogging frequency – I think most of us do who manage to hang in there long enough. Last fall I went from posting articles 3 to 2 times a week and traffic to my blog has actually increased – who knew?! I find the twice a week schedule gives me the time to produce better content, while at the same time working on my books and new training materials.

  • http://www.facebook.com/julie.walker15 Julie Walker

    I’m gonna guess posting short video messages. But I guessed wrong. But your strategy makes sense: Do you see a man who is hasty in his words? There is more hope for a fool than for him. Proverbs 29:20 :D

    • http://michaelhyatt.com/ Michael Hyatt

      ;-)

  • FreeDad23

    Relevant content that captures readers attention and makes them want to follow your blog. Michael, just getting into your book and I love it…this is my uneducated guess to your question. :-)

    • http://michaelhyatt.com/ Michael Hyatt

      Great guess!

  • http://www.facebook.com/ron.greenfield2 Ron Greenfield

    Just bought your book “Platform” and started to read it. Extremely helpful and useful. Also have started to blog with at least two a week. Thank you for all your insights.
    Ron Greenfield
    aspectsofentertainment.com

    • http://michaelhyatt.com/ Michael Hyatt

      Great, Ron. Thanks for taking time to comment.

  • Allen

    I have not watched the video yet, but I would say that it would be meaningful content.

  • Allen

    I was wrong, but I am working on being more consistent. I know that matters to followers. I just had a major change at work and launched my blog this year. I am trying to figure out how to be consistent with this new change. Hopefully something will present itself soon.

    • http://michaelhyatt.com/ Michael Hyatt

      One possibility is to schedule an appointment with yourself to write I used to do it on Saturday morning. It might be some other time for you. I just know that what gets scheduled typically gets done.

  • Stacey Siekman

    Great question, one that relates to where I am at in my walk with blogging. I believe that if someone is extremely Intentional about their writing that less is more or even better. I carry this belief over from my training program, “t” Training, an Intentional & Functional Core Training Program. The key word being Intentional, the power coming from the precise placement and position of the body on the “t” while remaining connected at the core. It takes less time to achieve better results! If this is how it works in physical training, I believe that it would carry over in all areas of life, including writing/blogging. It is not how many times, it is the intention behind the time that makes the difference.

  • http://www.softskillsforhardjobs.com/ Jim Ryan

    I’m going to say engagement.

  • http://www.facebook.com/people/Celeste-Martin-Vaughan/100001526411830 Celeste Martin Vaughan

    My first thought is content, but I have a feeling you’re about to reveal something I didn’t expect! I’m going to watch the video now… :)

  • http://www.facebook.com/tmariewrpl Teresa M. Walters

    I think quality content is the most important element in blogging.

  • Ann Thrash-Trumbo

    I haven’t listened yet, but I think possibly 2 things–value of content or consistency. Leaning toward value of content…will be back soon to say what it really is!

  • Ann Thrash-Trumbo

    Consistency!

  • Bglenn

    Content of your post – give the reader something to actually want to read, and come back to see what you say next time.

  • Anita Howard

    Keep it short

    • http://www.thedailyretort.com/ TorConstantino

      I agree Anita! I write for senior executives all the time and all of them consume information using the “skip, scan and retrieve” model. Which means they skip content that’s not relevant/important to them; while only scanning the important content briefly and then filing the most important content away to be retrieved later if needed.

  • methodMark

    sincere useful, humorous or interesting content that rewards your reader in some way, through applicable knowledge transfer, insight (pearls of wisdom) or product / service offers at a reasonable value.

  • Mary Riesberg

    Pre-video I would say quality content delivered with a personal touch. Now to watch the video!

  • http://www.lifepouredout.org/ Jozeca Lathrop

    As a beginning blogger, I feel that part of my goal in writing isn’t necessarily to get more traffic, but to produce more content and to get more practice. I’ve generally blogged “by inspiration” as you mentioned, but I’m feeling the need to push through the sloth, be a good steward of my ideas, and write – a lot. I’m challenging myself to a 40-day blog-a-day stint in hopes to improve my writing, manage my ideas, and generate a lot of content.

    • http://michaelhyatt.com/ Michael Hyatt

      Just a thought for you. Amateurs write when they are inspired. Pros get inspired when they write. It’s a subtle but significant distinction.

      • http://www.lifepouredout.org/ Jozeca Lathrop

        Encouraging and true – I’ve experienced the inspiration. Now I need to develop it as a discipline, and the inspiration comes. I don’t write because I feel like writing, I write because I’m called to write – whether or not anyone reads. Thanks.

        • http://michaelhyatt.com/ Michael Hyatt

          Amen to that. Perfect!

  • http://twitter.com/RoySaunderson Roy Saunderson

    Without look at the posts below my thoughts are the potency of the blog post dosage – how relevant, meaningful and helpful it is to the reader. Now I will peek at the video!!

  • http://www.facebook.com/tracyk.pratt Tracy K Pratt

    The content of the post is most important. What does it mean to the reader? Why should it mean anything to the reader?

    • http://www.thedailyretort.com/ TorConstantino

      Great insight Tracy, generating audience-focused content can only help build traffic via pass along value and word of mouth.

  • http://www.davidsollars.com/ David Sollars

    Michael, was just re-inspired by hearing you speak at Merrimack College, so am pondering the answer to your riddle of the sphynx. I would say be a catalyst for thought and leave room for others to add the conversation. Add ideas and plenty of value, but do not as the old Chinese story goes “Have a full cup!” Now to watch the video and have the answer revealed.

    • http://www.davidsollars.com/ David Sollars

      Michael, ok, miminum dose is a clue that a medical professional, like myself, should pick up on. Makes sense to use only the amount or dose that stimulates interest and builds trust. More than that and someone feels over medicated by your thoughts instead of inspired. Great post, video and thoughtful riddle.

      • http://michaelhyatt.com/ Michael Hyatt

        Thanks, David. That was the right clue!

        • http://www.davidsollars.com/ David Sollars

          Thanks for the reminder of quality over quantity. It’s so important for those of us that are building an audience to have a platform based on value and trust.

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  • http://www.facebook.com/EvaMaryUlian Eva Ulian

    I haven’t a clue, Michael!

  • cnieuwhof

    Michael, thanks for this. I agree. Quality and consistency trump frequency. On my blog I’m also finding longer posts that are practically helpful find the most traffic. 800-1000 word posts that tackle subjects more in depth seems to gain the most readers. Have you seen this trend?

    • http://michaelhyatt.com/ Michael Hyatt

      I don’t know if it’s a trend, but there are certainly some people succeeding with it. The main thing about length is that it needs to be long enough to cover the subject—no less, no more. Thanks.

      • http://twitter.com/cnieuwhof Carey Nieuwhof

        That’s an important distinction Michael – there’s no magic in length. 20 boring words are 20 words too many. As always – thank you!

  • http://warriormen.com/ Glen Evans

    Thanks Michael, while traffic is great, my question is whether it is the right traffic and is the content attracting right folks.

    • http://www.thedailyretort.com/ TorConstantino

      Great point Glen, if you’re blogging about the best baby gear you probably don’t want too much traffic coming from the college fraternity set…

  • http://www.facebook.com/profile.php?id=100003854161816 Facebook User

    Please tell me that youre going to keep this up! Its so good and so important. I cant wait to read more from you. I just feel like you know so much and know how to make people listen to what you have to say. This blog is just too cool to be missed. Great stuff, really. Please, PLEASE keep it up!

  • http://twitter.com/Mike0725 Mike Branch, CFP

    My guess: quality of content. In particular, how relevant is your content to your target audience.

  • tawnyak

    My guess was good content. But consistency is definitely needed to develop trust. Nothing better than consistently producing good content. Have something there and make it worthwhile.

  • http://www.danerickson.net/ Dan Erickson

    Consistent quality.

  • http://www.facebook.com/profile.php?id=1130291527 Duane Naugle

    Pre-Video I would have to say content, time is to important for folks anymore

  • http://twitter.com/MattWoodfall Matt Woodfall

    If, I know Ferriss it will be something about maximum impact with minimal time. and it probably has the number 4 in it! :)

    • http://www.thedailyretort.com/ TorConstantino

      Hah, that’s 4 sure :-)

  • wilsonfa00

    I think quality is even more important that quantity, so frequency is good but sometimes I don’t get to read all the articles that come my way so a few per week is very helpful. Thanks for sharing your life and knowledge with us.

  • http://coffeehousepilgrim.wordpress.com/ Cody Alley

    Before watching the video, I’ll say that the key ingredient is compelling content.

  • http://twitter.com/PhilipKDevine Philip Devine

    I’m going to go with quality content. More is not better unless a high level of quality is maintained. Let’s see if I got it right!

    • http://twitter.com/PhilipKDevine Philip Devine

      I was close, but it was freeing to know that the quality and consistency of my posting is more important than the quantity of my posting.

  • http://www.facebook.com/shuleshersh Shules Hersh

    My guess is that the answer is that relevant, concise and applicable content is even more important than frequency. Now, to see how far off I am. :)

    • http://www.facebook.com/shuleshersh Shules Hersh

      Having watched the video, I see that your focus was consistency. Although obviously, you cannot build an audience around useless content, I totally get your point. Thanks for sharing! BTW: Since I read platform and applied it in January, (relaunching my blog at the end of that month), the difference is massive. In the previous four YEARS, I had 4k views and almost no subscribers. In the past 2 months I have had over 6k new views and my subscriber list is growing quickly. Small beginnings. But hey, I was getting nowhere before!

      • http://theordainedbarista.com/ Barry Hill

        Shules—
        That’s great! Congrats on the success—give us the link so we can check it our for ourselves.
        Keep up the great work!

      • http://michaelhyatt.com/ Michael Hyatt

        That is an awesome report. Thanks so much for sharing! Keep it up. It matters!

  • http://www.mimiluk.com/ Mimi Luk

    Thank you, Michael for your informative video. I am brand new to blogging and in fact, was wondering about how many many times I should blog a week. I really like the concept of “minimum effective dose.” Quality vs quantity.

  • DaveArnold16

    My guess (before I watch the video) is what is more important than blogging frequency is developing your voice and creating quality, solid content. That’s my guess.

  • http://www.facebook.com/tracey.moore.5036 Tracey Moore

    Good info. I am just starting to blog and I had planned to start out trying to blog consistently two times per week on Tuesday and Friday.That’s something I think that is doable for me. I think you are right about quality content being the main thing. Also I think it must be packaged in a way that is quickly assimilated. Just like you said int he past, the bullets are important so that people can quickly hone in on the main points and get what they need to see easily.
    Thanks for your insights.
    Tracey

  • http://twitter.com/CheCowan Che Cowan

    So, I think it’s content. Is it relevant to the audience you’re reaching? I’ve subscribed to some blogs that post everyday but so much of it is irrelevant to me that I tune them out and eventually unsubscribe.

    • http://www.thedailyretort.com/ TorConstantino

      Great point Che – knowing your target audience is a critical part of the message mix!

    • http://www.blackhillspicturebooks.com/ Christa Upton

      I like the word “relevant”!! Will keep that in mind as a blog.

  • Cynthia Finley

    Consistency!

  • Soumangue

    Value..

  • http://www.blackhillspicturebooks.com/ Christa Upton

    My guess–quality content that helps people?
    Ah–consistency–I would not have thought of that! :)

    • http://www.thedailyretort.com/ TorConstantino

      I agree that quality is as important as frequency Christa. One of the things that Michael always stresses is the need to “start with wow” meaning produce excellent, awe-inspiring content that people can’t ignore!

  • Kraig Elliott

    I would think that it would be the value of the content being given in the blog. Either that or the connection of a relationship from the words of the blogger to the reader.

  • http://www.facebook.com/ksteele171 Ken Steele

    Relevancy to the audience’s needs/interests, approached in a clear and/or innovative way.

    • http://www.thedailyretort.com/ TorConstantino

      Relevancy is important Ken as is knowing your target audience. Absent that knowledge, the tone, content and message may miss the mark!

  • http://www.CharlesSpecht.com/ Charles Specht

    Haven’t watched the video yet but I believe the more important thing might be engagement with readers. Now…I’ll watch the video. ;-)

    • http://www.thedailyretort.com/ TorConstantino

      Charles, engagement is key – one of the points Michael makes in the video is that consistency builds trust, which builds reader engagement. The importance of meaningful engagement can not be overstated!

      • http://michaelhyatt.com/ Michael Hyatt

        That’s exactly right, Tor. Thanks for clarifying for me.

  • http://www.thedailyretort.com/ TorConstantino

    I love the points that “consistency trumps frequency” and that a general social media fatigue may be a contributing to a heightened appreciation of “wow” content. Great insights as always!

  • http://leadershiptrench.com/ Daniel Di Bartolo

    Thanks for sharing this, Michael. I launched my blog about 3 weeks ago after using your 20 minute tutorial. It took a lot of discipline and will power to drop come coin and launch a self-hosted blog.

    Now, after launching, the hardest thing for me is writing consistently. As a pastor, my primary method of communication is preaching, so learning to write is a bit like working out muscles that I’ve never used before.

    This post was helpful and challenged me to be consistent in writing.

    Thanks!

    • http://www.beckycastlemiller.com/ Becky Castle Miller

      You might try recording yourself speaking and using a transcription program. Or get a dictation program for your phone or computer. If it’s natural for you to speak, but not write, then do what works for you – speak your posts! You could also try podcasting or video blogging instead of text blogging.

  • http://www.facebook.com/people/Connie-Walsh-Brown/1224074283 Connie Walsh Brown

    I think reader involvement is more important than blogging frequency. And key readers who are amplifiers doesn’t hurt a bit.

  • http://LeadershipDoneRight.com/ Brandon Jones

    Michael,

    I like your take on this. In line with what you stated, I think that blogging and getting a lot of traffic comes with a process. I am not an expert in SEO, but I have read a lot about it lately and it seems there is an exponential growth in site traffic for a time in the beginning. After a while it is not uncommon for the growth to slow and come to somewhat of a plateau. From what I read, the plateau is caused by a high level of market penetration. Once you get the market penetration, it seems like you can start to enter the realm of diminishing marginal returns.

    My website is still fairly new. I have noticed that since I still don’t have a huge exposure or market penetration, any time I back off from five days a week, my traffic decreases. What is your take on that? Was that the case with your traffic when you started your website?

    • http://michaelhyatt.com/ Michael Hyatt

      I decided to back off my posting from five days a week to three. (I wrote about it here.) Initially, my traffic dipped. It fact, it dropped about 10-20% the first two weeks. But then it picked right back up and started growing at the same rate it was previously.
      You might want to give it a shot for 30 days and track carefully what happens. You can always go back to five-days-a-week. But if you don’t have to, you have freed up a bunch of time.

  • Rebecca Reid

    More important than frequency? It’s got to be quality.

    • Rebecca Reid

      Post Video – Yep, it’s nice to be validated by a pro. I’m also pleased that you mentioned sustainability (for the blogger) and that consistency is also more important than frequency. As a consumer of ideas (I read a lot of blogs), I will dump a frequent blogger who has little to say.

      Thanks for continuing to feed my brain.

  • VladCiochina

    I think that the consistency of every post matters more than blogging frequency. Of course, my traffic chart don’t seem to share the same opinion. Let’s see if I was right!

  • VladCiochina

    It seems I’ve anticipated the answer. But, I’m afraid that this is only in theory, this consistency tip on blogging.

    My blog is about books. I read history books, religion books, science books and some literature. It’s hard to post at least twice a week because I usually finish reading a book in one week and then I have to think about what was the most weird, unusual, uncommon thing I’ve read about and after that I post on my blog. So, if I am lucky I post 2-3 times a month, that means frequency is out of the plan.

    Consistency, on the other hand, is what I’ve always counted on. Having a book related blog, I am expected to write consistent posts, full of new and striking information. I’ve been told that I do a very good job. But, in spite of all this, I still don’t get enough traffic.

    All the best from Constanta, Romania.

    I would’t have gotten this far with my blogging experience if it wasn’t for your altruist sharing of experience.

  • Jessica Lemmon

    Engaging?

    • VladCiochina

      I really love your answer, Jessica. But what does engaging really means. I think that all the bloggers hope to post engaging articles on their blogs, but it seems that this doesn’t always help some of them, including myself I admit, in getting the much desired traffic.
      Anyway, you are right. Engaging is the most important factor in a post. I will have to work on that.

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  • http://joshuawilner.com/ Josh

    Most blogs don’t last beyond 90 days. If you are consistent, engage with your readers, provide value and sustain your effort good things tend to come from that.

  • Michelle Wright

    Without looking at the other comments or the video, I’m going to guess consistency is the answer.

  • http://twitter.com/motherof2angie Angie Walthall

    Consistency. Doing on a regular scheduled basis that your readers know and can share.

    • http://twitter.com/motherof2angie Angie Walthall

      Was right

  • caros

    quality content – and btw, i’m a woman!!!

  • pattisj

    Consistency is the lesson I kept hearing when I started my blog. I find commenting on the blogs of others is an effective way to build lasting relationships with other bloggers.

  • http://twitter.com/BetseySyms BetseySyms

    Just a guess, since I have not watched the video, but value of the content to the market? I could plan on writing once a week but if I am not offering a value to my subscribers they will unsubscribe because I am wasting their time (and mine) with information for the sake of blogging. If I offer them something that really moves the needle for them in some way (doesn’t have to be earth-shattering every time) than my blog post has offered them valuable content and they will keep reading and stay subscribed, hopefully (theoretically).

  • http://www.razorsocial.com/ Ian Cleary

    I think what is more important than frequency is blog post promotion. Too often we post a blog post and don’t target it at a specific audience and don’t reach out!

  • Ben Marley

    Pre-video guess before reading comments: engaging content

  • Samantha

    Usefulness. It’s gotta add value to people’s lives – be the stuff they want to pass on to others and make them want to come back and check out what else you have to say.

  • dena yohe

    I’m going to say it’s having something relevant to say that is written well. I’ve noticed if I receive too many blog post notifications a week from someone, I get overwhelmed. I can’t read them all. But if the title gets my attention and it strikes a chord with me, then I will read it.

  • http://twitter.com/asmithblog Adam Smith

    Thanks for this post, Michael. It is something I have been toying with for awhile as well. Backing off five times a week and going to 3 has given me more time to create. Good stuff. Consistency, content and availability are also important for a platform.

  • http://www.facebook.com/jeremy.birch.142 Jeremy Birch

    On the cusp of launching my own platform this couldn’t be more timely, Michael! My aim, based on the Platform Book, is 2-3x per week. I’ve already committed to it in my pre-launch email campaign, but I honestly think I’ll be doing fantastic to hit twice a week for awhile (especially since my platform will also include a microbusiness service).

  • http://twitter.com/HASMissions Stephen Prosser

    Before viewing the video, I anticipated that quality of content would be the primary factor in developing increased traffic volumes and this was one of the two factors that you mentioned. This is something that I have become more aware of recently and I am trying to be much more intentional about the content of both my blog and my twitter postings. On Twitter, I am trying to focus primarily on leadership issues whilst on the blog I am trying to provide cultural insights and observations to accompany the missions work I am doing. Traffic has increased over the last few months but I now need to focus on the second aspect that you mentioned – consistency of posting. This has generally been poor and I recognise that it needs to improve in order for people to have confidence that there will be new content available when they visit. Thanks for the tip.

  • http://www.facebook.com/john.m.greco.58 John M Greco

    Compelling content.

  • http://doingthings.net/ Andrzej Tucholski

    Minimum dose in blogging – brilliant!

  • http://www.facebook.com/desiree.mondesir Desiree M. Mondesir

    Thanks so much for clarifying your blogging frequency stance Michael! I’ve been in that same place too trying to figure out what the right frequency is and when all they “new guys” come along and say one or two blogposts a month is good, in my mind always said “But Michael Hyatt says…” I will likely not drop down to one or two posts a month, but I think one a week will suffice for the time being. This is great stuff!

    Thanks again Michael!

  • http://www.findingyourvoiceradio.com/ Joel Boggess

    OK I’ll go out on a limb and say “relevant content”. (Crossing my fingers), let’s see what you have to say on the video…

  • http://www.facebook.com/shawn.stevenson.756 Shawn Stevenson

    Pre-watching the video, I’d say “WHEN” you make your posts (as in what days of the week) is also relevant.

    • http://www.facebook.com/shawn.stevenson.756 Shawn Stevenson

      Consistency Trumps Frequency. Definite truth. I’ve seen reports that say open and activity rates decline as the week goes on (Highest and the beginning of the week, and lower as the week goes on). In reality, you create the anticipation and engagement of your audience by creating great content… No matter what day of the week it is!

  • Cammy

    I’m going to guess “quality” which is the obvious answer : )

  • Jeremy Birch

    Thanks, Michael, for helping to put my mind at ease about making a necessary tweak to my blogging frequency for the sake of my overall site health. Below is an email I just sent out to my handful of subscribers.

    “Thank you for following my blog these first few weeks. It really means a lot to me. I have enjoyed putting together what I think is important content. I hope you have found some of it beneficial, too. But the blog is only half of my overall plan for the website. The other half is a paid service targeted at the pro audio-visual systems integration market I work in. That’s what is supposed to pay the bills to keep the website running, but right now no one’s coming. My fault, really, for not marketing correctly.

    But since my “Plan A” efforts to connect w/ my target audience aren’t proving effective I need to find some time to develop and implement a “Plan B”. But I’m already using all my spare time to blog (early in the morning, mind you, not on precious family time in the evening). After reading Michael Hyatt’s post on this subject I realized that consistency matters even more than frequency, so instead of blogging twice a week (as I had planned) I have decided to notch it down to once a week for the time being. I know this probably isn’t a big deal to you since at this point in my blog I know all my subscribers personally. I just wanted to ‘keep you in the loop’ as it were.”

  • Supermomram

    Being passionate about what you blog about.

  • Rick

    Content that is useable, valuable, or interesting.