Book Notes: An Interview with Seth Godin

Recently, I had the opportunity to read an “advance readers copy” (ARC) of Seth Godin’s new book, Linchpin: Are You Indispensable? Admittedly, I am a fan. I have read most of Seth’s books. However, this is my favorite so far. In fact, I would go so far as to say this is the most important book I have read in the last year. In a minute, I will tell you how to get a free copy.

A 3D Rednedring of Seth Godin’s new book, Linchpin Cover

Seth’s previous books have been about creating infectious ideas, developing remarkable products, and building engaged tribes. However, this is a book about becoming an indispensable person. But to do that, you have to be willing to let go of your average life and be willing to become extraordinary. In this book, Seth explains how.

Recently, I had the privilege of interviewing Seth about his new book. My questions are in bold. His answers will give you a little sample of what you can expect in the book. Also, you can read more interviews and blogs posts about the book here.

Q: You begin the book by explaining the “take-care-of-you bargain” that corporations have cut with their workers. Can you explain this bargain and why it is no longer working?

The deal says, “do what I say and I will pay you, give you benefits and even a comfortable retirement.” It’s only been two hundred years or so that there’s been a deal like this. Before that, you farmed or you hunted, but no one showed up and said, “you work for me.” Perhaps priests and army officers had a similar deal, but that was mostly it.

So that’s what we grew up with. Go to school and do what you’re told. Apply for a job in the placement office. Have a resume like everyone else’s. Go to work and follow the manual, ask for instructions, do what you’re told.

This was a great deal if it made you happy.

There was a productive “machine” (whether it was an assembly line, a Subway franchise or a big book publisher, it was still a machine) and your job was to feed it, maintain it, and make it a little more productive.

And then…

And then others came along who could run a similar machine more cheaply. And the market realized it had purchased all it could purchase. And then factories discovered that cranking out the old stuff wasn’t a way to grow, because the few people left buying wanted the new stuff, the human stuff, the genuine and the novel…

So companies looked around and said, “why do we need all these replaceable people who merely do what they’re told and get paid a lot!” Layoffs ensue. Pain follows.

Q: Okay, so the bargain no longer really works. The alternative, you say, is to become a “linchpin.” What exactly is a linchpin?

The linchpin is the person who takes an alternative path, who declined the take-care-of-you-bargain. The linchpin insists on making a difference, on leading, on connecting with others and doing something I call art. The linchpin is the indispensable one, the one the company can’t live without. This is about humanity, not compliance.

Q: You say that workers have been “commoditized”? Can you explain what you mean and then elaborate on how this creates an opportunity?

Interchangeable parts, Henry Ford’s key bit of leverage, leads to interchangeable people. Think of how much power you get as the boss if you can tell any employee to pound sand at any time.

If you’re an employee, this is frightening, until you realize that there are jobs that can’t be in a manual, and people who aren’t so interchangeable.

The opportunity is in rejecting this deal, doing the work that can’t be done by manual followers.

Q: In The Purple Cow you used a memorable metaphor to describe remarkable products. How are Purple Cows and “Linchpins” related?

Linchpin is Purple Cow for people. Someone worth talking about, someone worth crossing the street to say hello to, someone who refuses to be an interchangeable cog in a vast machine.

This isn’t easy to do, which is precisely why it’s worth so much.

Q: Okay, but how do linchpins think differently than everyone else?

For me, the key postural difference is this: cogs see a job, linchpins see a platform. Every interaction, every assignment is a chance to make a change, a chance to delight or surprise or to touch someone.

Once you see the platform and the opportunity, it really does change things.

Q: Wow. That is subtle—but huge. How does education fit into all of this? More specifically, how does education actually work against creating linchpins?

Michael, you and I both know where school came from. It came from industrialists and governments in search of compliant cogs. There was a shortage and so society invested in making more. More factory workers, more ordinary folks doing ordinary jobs. Placidly.

The #2 pencil, the SAT, and the report card were invented by people in search of factory workers.

Q: My guess is that this interview, though intriguing, is starting to make some of my readers uncomfortable, perhaps even fearful. How do linchpins deal with fear?

Fear is a tricky word. Good fear, fear of falling off a building or eating fire, that fear isn’t there to be dealt with. I’m glad I’m afraid of slipping on the ice. If I wasn’t, I’d be in a full body cast.

Fake fear, though, fear of being laughed at, fear of making a mistake, fear of not fitting in… that fear needs to be thrown out the window. Steven Pressfield calls it the resistance, and it comes from your lizard brain, the prehistoric lump near your brain stem that still fears snakes and saber tooth tigers.

Fear for a linchpin is a clue that you’re getting close to doing something important.

Q: I like that … seeing it as a clue. You also talk about the pursuit of perfection and contrast that with art. How are they different and why does it matter?

Can you name a perfect artist? Anyone who has simultaneously made change and not made a mistake? Impossible. “Perfect” is error-free. That’s not the goal, because others can whittle away at that with more diligence than you, and once they get there, they aren’t adequately rewarded. No, the win is in creating connection and community and in moving people and the cause forward.

Q: Got it. Surprisingly—at least in this environment where so many are looking for work—you say that linchpins don’t need resumes. You argue that they can actually work against them. How so?

The resume is your ticket to being ignored. The resume demands compliance. Compliant layout, compliant experience. It levels the playing field, to your detriment.

Q: So this brings us to the concept of “emotional labor.” Why is it so important?

The work of digging a ditch or hauling bricks is labor. Physical labor.

That’s not what most of us get paid to do.

We do emotional labor. Work that involves our head, our emotions, our personality … and yet we whine all the time, whine that we don’t feel like it, that we’re not inspired, that we can’t make it work.

We have no choice but to make it work. Instead of looking for inspiration, we need to figure out what’s holding us back. And almost always, it’s because of fear … fear of being laughed at. No one gets plumber’s block, right? Only writer’s block…

Michael, a lot of your readers are writers as well. And this might be the book’s most important lesson of all. Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. Every time we waste that opportunity, every page or sentence that doesn’t do enough to advance the cause is a waste.

We won’t often get the platform we need to touch someone. When the opportunity arises, we have to take it, embrace it and push it where it has never been before.

To do anything else is a shame.

Q: Thank you, Seth. I know we have only scratched the surface, but I hope it is enough to get people to buy this book and read it. I know it will prove life-changing for them.

Just to prove how valuable I think this book is, I am recommending it to you despite the fact that it was not published by Thomas Nelson. It was published by Portfolio Books, an imprint of Penguin. They have graciously made 100 copies of Linchpin available to my readers. In addition, Seth has given me 12 additional, autographed copies to give away. That’s 112 total copies!

To get a chance at snagging one, you must take the following four actions:

  1. Leave a comment below. Tell me why you want this book. Be creative. I really do read these comments and base my decisions on them.
  2. Fill out the special form. I have set up a separate contact form to make it convenient for you to provide your mailing address. Please do not put your shipping address in your comment. This will automatically disqualify you.
  3. Twitter a link to this post. You can do so automatically by clicking here. If you don’t have a Twitter account, you can use Facebook.
  4. Promise to read the book. You will be tempted to set it aside, like you and I have done with so many other good books. But this is a book that really will change everything for you—but only if you read it. Obviously, I can’t monitor whether you actually follow-through. I am just asking you to make a promise to yourself. And keep it.

On Friday, January 29, 2010, I will select 112 people, based solely on my arbitrary and subjective evaluation of their comments. If you are one of those selected, Lindsey Nobles on my team will notify you via email. If you don’t hear from her, you can assume you didn’t make the cut.

Question: Why do you want a copy of this book? If I give you a copy, do you promise to read it?
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  • Rod

    Michael, I strive to be a lynchpin anyway. I'm a small part of Seth's large tribe (and yours); devoured his meatball sundae, at times have been known to wear a big red fez and believe most (not all) marketers are liars so I am a big proponent of permission marketing. Besides, Seth Godin has taught me lot's about differentiation my cow from others and your interview points out how becoming a purple cow myself makes it easier to be a lynchpin. Either way, I've learned more about transparency and communication from keeping up with you through your tweets and blog than anyone in years. Having you and Seth as mentors have been very powerful for my consulting practice.

  • http://www.thanhdlu.com Thanh

    I write the best book report! I always get an A+ when I was in elementary school even when I didn't really need the +, so you can be sure I'm a nerd and will read the book. Also, I want the book so I can share this book with my women's book club – we're very into empowerment and mentorship and Linchpin would be a great topic to discuss among highly "indispensable" women. Last, bald is beautiful! :)
    My recent post Traveling in 2010? Check This Out

  • http://twitter.com/dgende @dgende

    In order to effect change in schools teachers have to overcome inertia and switch their attitude into becoming linchpins,challenging the status quo, making a difference not only for their own learning practice but for their students. Modeling being a linchpin will make students willing to take risks to make positive contributions in the world.
    My recent post Faculty Learning: Scoring a Basket!

  • http://kultivateyosoul.wordpress.com Dyaji Charles Bala

    Michael,
    I, somehow, stumbled on Seth's blog and ever since i have been a lover of his work. I haven't read much of Seth's books. To be more precise i have just read The Purple Cow which i got from http://www.scribd.com. Seth, truly is inspirational and makes lots of sense in every sensible way. Moreso, his wisdom cuts accross all cultures and environments. I live in the Savannahs of Nigeria but i can still relate with Seth's truths just like someone living in the snowy hills of Moscow. It really will be an opportunity to explore more of Seth's principles and i am looking forward to that opportunity. I see myself becoming a political leader especially in my country and i think this is just the right time i equipped myself with all the wisdom i can gather.

  • http://www.mikestpierre.com Mike St. Pierre

    I've read Godin's The Dip when I was considering a job change and then shared Tribes with my team at work. I find him to be pointed, clever and spot-on for those of us in the marketing business.
    My recent post 3 Reasons Why Schools Need the Apple Tablet

  • Ana Mollinedo Mims

    Great interview Michael.
    I love Seth Godin's books. My husband turned me on to his writing a few years back. Based on your interview, I would really like a copy of the book. Why? I have been in Fortune 500 companies for over 23 years in the external and corporate affairs area. All the roles I have held are ultimately about 1 thing – CHANGE. I am usually brought in to create or restructure the function responsible for image, presence, and communication because the same "cogs" already there keep doing the same thing and expecting different results. Either through experience or natural ability or both, I have developed a reputation for thinking outside the box and getting results. The tricky parts is always teaching the cogs working with you to not be cogs anymore. I think that I could really benefit, personally and professionally, from Seth's insights in becoming a linchpin. I have posted this interview to both my Twitter and Facebook accounts and will try to somehow post it on my LinkedIn reading list.
    I have left this comment for you before, Michael I find your leadership amazing in continuing to highlight writers that are not published by Thomas Nelson – it speaks volumes of you.

  • http://studyskillsmentor.com Ainslie Hunter

    I want to read the book because I want to teach my students that there is a better way. A better way to be educated and a better way to work. My generation may not be able to change education from its industrialised roots, but hopefully we can teach our students the necessary skills so they create an education system we can all be proud of.
    My recent post The Night Before the First Day of School

  • http://studyskillsmentor.com Ainslie Hunter

    I want to read the book because I want to teach my students that there is a better way. A better way to be educated and a better way to work. My generation may not be able to change education from its industrialised roots, but hopefully we can teach our students the necessary skills so they create an education system we can all be proud of.
    My recent post The Night Before the First Day of School

  • http://intensedebate.com/people/Adam_S Adam_S

    I have read two of Seth's books. I read his brief "Insubordinate" this morning. (It is really just a large chapter about the actual people that have been Linchpins in his life. Just a page or two about a bunch of people and how they positively affected him.) I almost bought Linchpin this morning for my kindle, but I thought I would wait until I finished the book I was reading. I will read Linchpin and review it on my blog (I have a blog where I try to review three books a week.)

    I am a full time Nanny for my two nieces (almost 1 and almost 2.5) and in my spare time and a consultant for church based non-profits (mostly after school programs.) I think that many church based groups have relied too much on donations and desire, and not enough on good management (or good leadership). People like Goodin really can make a difference.
    My recent post Constant Prayer by Robert Benson (Ancient Practice Series)

  • Eduardo

    Michael, The value of "community" growth is something that will never change. With that statement, I believe that Seth is once again, driving this point home. Is by sharing, encouraging, pushing people to new or yet to try challenges that we can all release the "Linchpin" within ourselves. This book will certainly help me deliver this perspective to people who I'm working with (displaced high tech workers) as they discover their way to their platform.

  • http://intensedebate.com/people/gary_alexander gary_alexander

    I've never read one of Mr. Godin's books. And, I'm up REALLY early to leave this comment. And, I mean, this is REALLY early for me.

  • Steve Fogg

    It's simple really.

    I want this book because I know it will help me influence and change people for the better. Not for my sake, but for the sake of the cause I'm giving my life to.

  • http://twitter.com/allenkenya @allenkenya

    Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. Every time we waste that opportunity, every page or sentence that doesn’t do enough to advance the cause is a waste.

    The above quote from your interview with Seth Godwin is my calling in a nutshell. It's why I live in Kenya — both to make a difference in the lives of Kenyans and in the lives of missionaries with whom I work. If Linchpin can help me do that, I'm interested in reading it.
    My recent post Everyday Life in Kenya

  • http://twitter.com/BrianAyers @BrianAyers

    I love Seth Godin's work and have enjoyed a number of his books already including Tribes, The Dip, and Small is the New Big. I'm really excited to get my hands on Linchpin because the idea of becoming an indispensable person sounds very intriguing and though I've heard others talk about the concept I'm sure Godin brings a unique perspective and explains his ideas in a way few others can.

    If I win a copy I promise that I'll read it… and post a review on my blog.
    My recent post Holy Disruption

  • Jeff Lindauer

    I’m sitting in an airport reading the interview on an iPhone. My flight cancelled, I await a backup. Meanwhile, I’m missing an important budget meeting back at the office which has the potential of announcing layoffs. I’m fairly certain I won’t be on the ‘List’ but not knowing is a feeling I never want to have again. I’ll read the book, and next time there’s a list and I’m in the same situation you’ll find me at Cinnabon happily eating a sweet roll with not a care in the world about any lists with my name on it!

  • http://intensedebate.com/people/SynapticLight Phillip Gibb

    awesome. Been trying to be a Linchpin without knowing it and therefor not being very effective. Ever since Tribes I have been a fan of Seth Godin. So for those two reasons I shall definitely read this book. :) maybe, hopefully be a part of another Group Blogging project.
    My recent post Metro Kids Christmas Box 2009

  • Martin Mongoni

    I teach leadership to a small but energetic group of up coming hospital professionals. For the most part they are looking for direction to enhance their ability to move forward in a very competitive environment. Most, if not all of my students are third world employees of our medical center. They do not always have access to university based education as an extension to their professional training. This text would be of great help in moving them forward. Thank you.

  • Walter Lockhart

    This is why I would like a copy of Seth's new book 'Linchpin'. I really enjoyed Seth's previous book 'Purple Cow'. It changed my entire worldview on how I look at products and marketing. Based on this book, I created a new way of doing (a relatively) old business – an eCommerce Catalogue – and have enjoyed great blessing and favour as a result. I also enjoy Seth's direct, 'to-the-point' style. I'm excited about Seth's new book, as I believe (according to your interview) that 'Linchpin is Purple Cow for people'; and I'm expectant of a similar transformation in my personal life.

  • http://intensedebate.com/people/michaelhyatt Michael Hyatt

    Wow. You have obviously read Seth’s previous books. I am a fan, too. Thanks for our kind words!

  • http://www.darrenrhill.com Darren

    I love the way Seth takes a simple idea and runs with it. Seeing what we do as a lynchpin can totally transform the way we work / create / talk / act. As leaders or supervisors it underlines the point that we can 'lead' and 'supervise' at all times – and for those who have any sort of 'mission' to use a cliche 'walk the talk'.

    And as for fear (emotional labor) – I almost didn't write this comment, I thought I didn't know what to say but perhaps Seth is right there too :)
    My recent post Leading from within just like Martin Luther king

  • MikeC

    Looking forward to this book! Having read his last book cover to cover in one sitting, Seth’s insights are very keen and great mental manna – especially for all of those involved in SM and marketing. Why do I want a copy? To learn and grow and improve! Will I promise to read it? HECK YEAH!

  • http://intensedebate.com/people/michaelhyatt Michael Hyatt

    This is one of the best ones to start with! Thanks.

  • http://aoundone.blogspot.com Alan Oliver

    Currently I am sitting at the hospital with my wife waiing for our first child to arrive. Was posting a an update on Twitter and came across your post about Seth and Linchpin.

    Recently, I’ve hit a point in my life where I know I’m just living the bargain life, bit I want more. God designed me for more. I want to break free from the mundane into the MORE I know is possible.

    However, I don’t want to be a linchpin for me. I want to be a linchpin for my daughter, my wife, my family, and the church. I have gifts to share but am just stuck in the mediorce. I want more and need the encouragemnet and direction. Seth’s book sounds like the difference maker. As I read your interview with Seth I thought to myself, “Yeah, that’s it. That’s what I need.”

    Regrdless, thanks for introducing me to this book. I will get this book for sure. Thanks again.

  • http://Danielim.wordpress.com Daniel Sangi Im

    Let me describe my background in order to explain why I want a copy of this book. I am a Canadian but ethnically I am Korean. Being born and raised in Canada while living in a Korean household has definitely affected every aspect of my identity. To fast forward a bit, I am now living in Seoul, Korea with my wife and daughter, while ministering to expat youth here in Korea. The students in my youth ministry are literally from all around the world. I have many military kids, and youth who have lived most if not all of their life in a different country but now are merely finding themselves in Korea because their parents were transferred to an overseas branch in Korea or just because their parents found work here. As a result, I sincerely believe that the youth I am ministering to are the future leaders of our global or glocal society. Now I am not just saying that as a biased youth pastor, but I so sincerely believe that because these students all know at least two languages, they have already lived in at least two countries and their worldview is so large. I hope that this book will empower me to keep encouraging and moulding these students into the history makers they already are. I always tell them that there is a greater purpose in life than just the daily grind and I hope this book will help me do that better. Thank you.

    Daniel Im
    My recent post Haiti and God

  • Cindy

    Why do I want to read this book? Because I've never been a follower which drives my husband crazy. I do things that scare me, like homeschool my kids K-12 (now in college and on the dean's list), learn to swim at 50 to do triathlons, swim in the ocean for a triathlon–you have no idea how scary that was the first time. Now that the kids are in college I'm ready to take on a new challenge but don't know what maybe this book will help me figure out how to be a linchpin and why writing resumes seems like such a waste of time.
    I promise to read it, I read everything, I'm never without a book.

  • http://www.andrewpitchford.com Andrew Pitchford

    Michael & Seth,
    This book excites me. It answers the question that sits in the heart of every person who ever got a ‘job’ that they thought was the ‘right thing to do’.
    That question is “Am I on the right path?” We might check our resume, check our prospects or check the paper. Instead we should be checking our heart.
    Thanks for pulling back the curtains so I can see the view.
    Andrew
    PS your first comment from Down Under on Australia Day. Aussie Aussie Aussie Oi Oi Oi

  • http://iambelievinggod.wordpress.com Jill Jones

    As someone who strives to be indispensable, I would love to find a different approach. I love reading your blog. I learn about many different topics and discover books I would probably never read.
    I promise to read this one and share it with others.

  • http://www.darrenrhill.com Darren
  • http://twitter.com/pjchristopher @pjchristopher

    Thanks for the interview. Sounds like an interesting perspective that challenges the status quo on leadership and the workplace. I often wonder why major universities focus so much on training/education on corporate business versus a small business environment and it seems that the author touches on this. __Why would I be interested in this book? Personally, I like to keep up to date on popular trends and perspectives so that is what interested me in reading this. You mentioned that this book was "the most important book" you have read this year so far and that alone says a lot giving how many books you are exposed too on a monthly basis. I also don't know much about this author and would like to be more exposed. Thanks for posting. – Paul

  • Kevin Packler

    My favorite quote from this piece is "The #2 pencil, the SAT, and the report card were invented by people in search of factory workers" (a close second, is the quote about fear and plumbers block).

    I've enjoyed Seth's visions as well, and that is the job of a an indispensable person, to provide vision to others. I actually came to this blog from Michael's posts on Twitter, and having read portions of the blog and then Seth's interview here, I am reminded of why people cross the street to say 'hello'. In essence, I've crossed the virtual street here to impart a greeting, and I'm happy to have been invited to do so.

    In regards to the book, I'm curious to see how Seth has put together a description of what a linchpin is. I've known these people because they show up like a bright bulb in every company I have been at. Perhaps it's immodest, but I'm pretty sure I've been that person a couple times over as well. I'd like to hear more about how this person develops, where they come from, and ultimately how they can maximize their influence. In essence, I want to make sure I'm that person, and ensure I provide that light bulb effect to others to the best of my ability. That's why I would like to have the book (and a signed version would be spectacular).

    Michael, thanks for the invite to cross the street.

  • http://travisrobertson.com Travis Robertson

    Hi Michael,

    Great interview! Seth is always pushing the envelope and the “take-care-of-you bargain” mixed with a lot of fear drove me for years. I worked for all the wrong reasons with money being the primary objective. I hated every minute of it but fear had me locked in. Fear of making less money. Fear of failing. Fear of criticism. It took me nearly 9 years to quit waiting for the fear to vanish and decide to act in spite of the fear.

    It was life-changing. Every day I wake up with an excitement to see what the day holds in store. And while I still have a lot to figure out, my journey is underway and I’m not looking back. I have little doubt that “Linchpin” will be one of those books that helps to guide me on that journey and I would put it immediately at the top of my list should I receive a copy.

    Thanks for a great interview and a great post!

    Cheers,
    Travis

  • http://adoptingsophie.com RussBroomell

    Seth Godin said succinctly in this interview, the exact same message that I’ve been trying to communicate to the “up and comers” that I advise, mentor and manage. I really like how Seth (in his usual way) has chosen a simple word to represent such a powerful idea.

    The passion to make a change for the better – in an individual, a cause or a corporation – is the a critically important adjustment to make in how we approach everyday work and life. Being a linchpin is great fun for me personally, and I try to take every opportunity to help others think the same way. My main disappointment continues to be just how many factory workers are out there and how few linchpins there truly are. My hope is that this book will help me to uplift others to embrace the linchpin ideal. I certainly will read it – and then pass it on.

  • http://electricalphabet.net Kate Eltham

    I’d love to read this book, Michael, in fact I’ll be reading it whether I’m fortunate enough to receive a copy from you or not. I can’t think of themes that speak more to the heart of my organisation than these. I run a small non-profit arts organisation, a support organisation for writers. My team is small and yet, or maybe because of this, I think of every single one of them as a linchpin. Every day they willingly provide that emotional labour, they contribute creative and highly individual responses to the needs of our customers. It would look counterintuitive to a strategic management expert looking in from the outside because so much of our work ends up being bespoke, improvised, quick response to opportunities versus execution of strategy, and each of my “linchpins” is a leader. The result is organisationally messy but also something like joy. I need to read this book!

  • http://mann.posterous.com David Mann

    I promise to read the book because I am at the crossroads. I could go through the motions for the next few years and retire, but instead, I’m taking on side projects that have nothing to do with my main line of work. Maybe I’m a lynchpin?

    And, like Godin, I’m from Buffalo. Buffalo needed Tribes. We could use Lynchpins.

  • http://www.performancehypnosis.com Robert Monteux

    When I hear Seth Godin has a new book, it automatically goes to the top of my Amazon Wish List.

    As someone who has been “in the process” of building a coaching business for years, I know all about the lizard brain. I am at the point in my life now where I need to “kill it or ship it” and the information is coming at me from all directions. Yes, I will read this book, and probably give one to all my clients.

    We all need to choose whether to REACT to circumstances or CREATE or response. I tell people to nourish the artist inside and create your life and I’m looking forward to adding this book to my toolbox.

  • http://Www.thelogosministry.org Liz Perraud

    I have a nudging feeling that I might be a linchpin and I want to read more and learn how I can take it to the next level. I’m in a field that matters a lot and I believe if I take myself to the next level it will benefit our organization and field. I certainly WILL read the book!

  • Marty Sacks

    I went to Amazon and bought the book based on your recent blog post (one of the best books you’ve recently read) so I don’t need one for me! However, I have made it my mission to build into the lives of younger people around me and tools like Seth’s book, MP3s etc. help me to do more of this. A free copy of the book given to me will ultimately be read by multiple people.

  • ridgely johnson

    A fan of Seth for some time, I love explaining to folks the concept of the “purple cow.” The direct, simple approach he takes allows anyone to understand what is “going on.” I look forward to Linchpin for the same reason- I, too, believe a person can position himself with critical thinking to be an indispinspable part of an organization. The key is to do so simply without malice toward others. I would love to win a copy of Seth’s book because my Kindle account has skyrocketed over the last few months… in addition to the fact that I am also a huge fan of Mike Hyatt and it would mean a great deal if I received it via Mike. Regardless, I will get the book. Thank you for providing the opportunity for ua all.

  • http://www.twitter.com/danieldecker Daniel Decker

    I'm buying my own copy (and a few copies for others) so this comment is not to get a book, I'd rather someone else get a free copy. :) I think what Seth said about leaving people better than we found them is sooo important…. especially for those who are followers of Christ… "Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. Every time we waste that opportunity, every page or sentence that doesn’t do enough to advance the cause is a waste."

  • http://intensedebate.com/people/success2you John Richardson

    Seth Godin makes me think. Seth Godin's books have changed the way I look at things. I now look for Purple Cows, Sneezers, Dips of all types, and of course those marketeers that are not really lying. One of the greatest experiences of my life was to take a lunch hour and walk around Old Town Temecula with Seth's audio book, All Marketeers are Liars, playing through headphones on my iPod. It really opened my eyes. There were literally hundreds of businesses along the street, but only a handful were telling stories, as Seth recommended. The further that I walked, the more I realized how many people needed to read this book.

    There were all these great businesses, yet the only thing a passerby would notice was the name. If a sign had said “delicious” hamburgers or “hand rolled” tortillas or even “worlds best” pastrami I would have been in there in a minute. There was no story… no reason to even come in. I walked through the entire Old Town… almost a mile of shops and restaurants that day. Yet I ended up at a Starbucks at the end of town for lunch. The line out the door was telling the best story in the whole town.

    I can't wait to read Lynchpin. It is a book that is so needed in today's economy. I work with many people in an organization called Toastmasters. We help people overcome their fear of public speaking. But this book may help them take the next step. A step that can help them be truly remarkable in their jobs and in their lives. It can help them tell true and authentic stories about themselves. And that will truly set them apart from the crowd.

    (My old post on Seth's book can be found here http://ow.ly/10vz7 )

  • Scott Williams

    I'm a big fan of Seth Godin… I have read every one of his books and took my entire staff through several, including Tribes, which totally changed my Twitter Game! I have taken The Dip, I used to own a Purple Cow that I had to get rid of because it kept letting out Big Moo's. Once I realized that all Marketers Were Liars, I embraced the fact that Survival Is Not Enough, so I went out into the www world to look for the Free Prize inside… guess what I found "A Meatball Sundae."

    To top it all of I've been blogging for 3 years now and my blog title is BigIsTheNewSmall… (Sound Familiar?) Seth is my homeboy!
    My recent post Are Leaders Born Or Made?

    • Diana Bogardus

      Seth Godin's common sense approach is very refreshing. His out of the box thinking is inspiring. You would think the man invented the word FREE! He had me at Meatball Sundae.

      Thank you Seth for re-teaching us how to think, how to create a tribe, and who to follow! I would love to have a copy of his new book.

  • http://twitter.com/DaveTreat @DaveTreat

    I love Seth Godin. He has a way of cutting through noise and making the profound seem obvious. I resonate with the premise of "Linchpin" and won't just read it, I'll highlight it, underline it, and dog-ear it to match my copies of "Tribes" and "The Dip." Why? Because after 30 years of entrepreneurial and "intrapreneurial" platforms I am tempted to become a cog… to settle for something less as I face a recession-induced career crisis. I have the guidance of God and the company of friends. I'd also like to take Seth along for the ride.
    My recent post Ambushed by Reality (3 of 3)

  • http://www.candylynn.com candy lynn

    This is THE book & THE message I’ve been looking for. Not only will I read it – I will pass it along to others to read.
    Thank you Seth for writing & Michael for sharing.

  • http://wesgay.wordpress.com Wes

    I like books. I like change. I like leadership. I love free books on change and leadership.

  • http://coachherbie.wordpress.com Simon Herbert

    As a teacher I suppose I'm one of Seth Godin's cog makers! However, I work in a fantastic school which does its' best to produce 'lynchpins'! Our pupils are challenged to make a difference in school, and across the world with many taking part in International projects building schools/houses etc in Africa/South Americ/Asia. I'm doing my best to encourage these difference makers, and writers like Seth Godin (Malcolm Gladwell, the Heath brothers et al) are definately helping me to do that. I'll definately buy 'Lynchpin' (and get the audio-book as well!) even if I don't catch your attention here but, as I tell my pupils, you should always take every positive opportunity you can!
    My recent post The View From Sunday

  • http://intensedebate.com/people/PaulSteinbrueck PaulSteinbrueck

    Michael, thanks for doing and posting the interview with Seth. I'd like a copy because I'm seriously considering buying a copy for every person on staff at OurChurch.Com and I need to read it first myself. I think many of our staff have a “take-care-of-you bargain” mindset when it comes to their work. They want to do a good job and get a paycheck. I would rather lead of team of linchpins.

  • http://www.daddytude.com Gary Walter

    It seems as if I’ve spent a lifetime fighting against being a cog – and working more at improving the system, then fitting in (BTW, people don’t like this!).

    Platform? Haven’t used that word – instead I see room for improvement in almost all systems. What I didn’t hear (read?) in your interview, is anything about risk. Obviously, there is considerable risk.

    I’m a voracious reader (about 25 books a year), and would welcome the opportunity to read Seth’s book. He is a big thinker with big ideas.

    In addition, I welcome the opportunity to figure out why, at 50 years old, should I continue to take risks like this?

  • http://www.scms.coop Janine McBee

    To say I'm a fan of both Godin and the insights you provide in your blog is an understatement. Life is too short not to be making a difference! I appreciate the actionable nuggets Godin threads throughout a beneficial read. Tribes so got my attention that I recommended it to the students of Southwest CUNA Management School. With everyone's time being limited and valuable, book recommendations are not made lightly. I have shared insights from your blog and highlighted Tribes at http://www.cugrow.com (see books link). Whether I get a free copy and buy one myself, I have no doubt that I'll be tweeting and blogging more nuggets to share with people who care.

  • John MacAdam

    First and foremost, I will read the book :) Cant wait!

    The reason I would like to win a copy is as follows. For the last year or so I have felt there has to be something more I can do with the opportunities God has given me. Ask my wife! I Noe understand my workplace, my relationships, my family are all platforms. I feel this book would guide me in the right approach to fully taking advantage of the unique opportunities I am in. My job makes me enough money. My family is functional. But how can I positively impact these people/ situations each and every day? I'm excited to find out!

  • http://coachherbie.wordpress.com Simon Herbert

    Okay – humility and humour from a teacher! I recognise I spelt Linchpin wrongly! all I can say is I also use the letter 'u' in humour and favour as well!
    My recent post The View From Sunday

  • Randy Elster

    Several years ago I found myself in a deadend, "in-between jobs" type of job, and I was miserable. I look back and cringe at how I handled that period of life. I learned a lot, if only by looking back and seeing all that I did wrong. But one thing that I took from my boss was the way she made her own way in the company. She made her own position. And in the process she became indispensable. She was a linchpin. And I've been striving off and on since then to do the same. After reading this interview, I now understand a little more about why that's so important. And I feel a renewed desire to make it more intentional now.

  • juan barrera

    Hi Mike, __ Seth hits the nail on its head when he lays out the responsability on us – educated or non-educated, preconditioned or non-preconditioned to become only cogs. __The question is To BE or Not To BE a cog? __To BE a cog means – short term gains for the least resistance path – get a degree and do as they tell you to do, and you will get work-benefits – but that will only take so far, you might live confortable short time, if something disastrous happens (cyclical or strutural changes ) even natural events then you realized that all was just a dream. __No TO BE a cog – Well you feel you are alone, people will look at you as weird, it will be scary for sure. __-One example is when your manager thinks different than you or is wrong on this way thinking and every knows it but nobody stands up but you.__ – In my profession in Sales – you get a lot of rejection, a lot of NOs. When I started a few years ago it was scary because my pay plan was only commissions- it was scary to get all those NOs, however it was more scary to no get a check to pay my bills that's when I realized that the NOs was part of the process to get to YES – get the business.

  • http://www.harmonyblog.org Charles Burge

    I appreciate Seth's perspective about the impact of books vs. media – the staying power, the immersion, the reading at your own pace.

    As a life-long student of media and ministry, these are issue that the church should think through carefully.

    My recent post Hardly handicapped

  • http://jennifervmiller.com Jennifer V. Miller

    Michael,

    My kids go to a great public school system and they’re thriving. But Seth is correct that schools are geared toward conformity. If I get a free copy of his book, I’m going to read it with the intent on finding information on how to help kids build the “muscles” needed to be able to do that emotional labor. Not just my kids, but the kids I mentor via the Junior Achievement organization as well.

    Will I use this book for work too? Sure, but for some reason, what’s really resonating with me right now is your question and Seth’s comments about our educational system.

    Thanks for considering my request.

    My recent post Thank Your Mentor Today

  • http://Twitter.com/DanNSurrealLife Daniel Sparks

    I want this book because I’m trying to build my “Michael Hyatt Free Book” library! I’ve already got Fearless by Max Lucado!

  • http://twitter.com/pjchristopher @pjchristopher

    also I will post book review on my blog @ http://pjcbookreviews.blogspot.com/

  • http://twitter.com/BizCoachMN @BizCoachMN

    WOW. This book shows possibility for becoming a "required reading" for my coaching clients who are small business owners. Why? Because fear is their greatest enemy. Because many don't understand how to get the best out of their team? Because they have forgotten why they went into business for themselves or how to make a difference. But most importantly they are part of the chain that links the cogs and sometimes to make real change, you need to go to the source.

  • http://www.ethos3.com Scott Schwertly

    Hi Mike,

    There are 2 reasons why this book intrigues me at this point in my life and career:

    1) I recently heard Seth talk about how it's easy to work with a smile during the beginning and end of one's journey. It's the middle where people struggle. That's where I am finding myself and my company – stuck in the "middle." I would love to put that smile back on my face.

    2) I have spent the last 3 years building a business where I have been focusing more on my company's brand equity rather than my own. 2010 is now all about the personal platform for me. I hope this book can help me in that adventure.

    All the best,

    Scott
    My recent post 5 Presentation Brainstorming Warm-ups

  • http://www.salemtampa.com Christopher Gould

    I have been following you Michael for some time now and am a big admirer. Seth Godin is fascinating and I am intrigued enough today to write to you today. I would love to read Linchpin.

  • http://www.duffbert.com Thomas Duff

    I love Seth's work, as it always makes me think about things that I normally overlook or just take "as fact". Thanks for offering up the copies!
    My recent post For all who are interested, the Lotusphere 2010 Press Coverage page is now updated…

  • http://www.sunshinecove.org Charlie Reid

    Looking forward to reading this book. So much has been said about “thinking outside the box” that it has become a cliche. What we really need is reasons to chose new methods. I direct a small summer camp “giving opportunities where few are given” specifically to reach those that would not go to camp otherwise. Restrictions are not just financial, or “urban kids” or underprivileged, but those in need. I constantly have to find (and justify) doing things differently. I am always looking for ideas and encouragement to keep on this path. Seth’s book sounds like just what I will need! Looking forward to getting my copy from you, Michael.

  • Deanna

    I do feel like I am right on the edge of "doing something important" and don't want to let another day go by with FEAR getting in the way.

    Thanks so much!

  • _phil_i_am_

    Michael, Thanks for your blog and for this interview with Seth Godin. I would love to get a copy of Linchpin, and yes, I promise to read it. In this time of economic uncertainty, I am hoping this book will give me the further inspiration to be a linchpin, the stand out, to go beyond, to make an outstanding contribution in my workplace. But more importantly, I am hoping this book will help me and others in my church to think outside the box and do more to encourage more passion and growth. Thanks again, Philip

  • http://www.markruns.tumblr.com Mark

    I need this book! I've been blessed with skill, but so have many others. Skill is an interchangeable commodity. Meaning in life is not defined by skill but application. It is the art of making a difference.

    I will definitely read this book!

  • Anne M Stephenson

    I love to learn and read and my career/life has been very similar to Seth's life process. Started out as just another "cog" in the wheel doing everything by the book, just as I was taught. But, then as life changed, I was forced to make different choices to follow my dreams. I have had to work through fears to be different and not always trying to "conform" to everyone else in order to achieve success. Now, I love helping and teaching others anyway that I can. I have never read Seth's books before (can't afford to currently – laid off) but would love to!

  • Joel

    I want read this book because I want to help others become a linchpin. I am a church planter in Osaka Japan. I love the country and the people of Japan. There are so many things they are excellent at, but one thing that puts a lid on their potential is the pressure to conform and become the person that the "group" wants them to become. As a pastor and a life coach I feel that a part of my calling is to release people into who they are meant to be so they can be more effective at what they are meant to do. It seems like this book will really help me do that. Thank you for the opportunity to read this book. (I do not expect you to remember me, I met you in Atlanta a few years back at ICRS. I have been in your tribe since 2006.)

  • http://www.kanonclarity.com Greg Rittler

    Michael-

    I love Seth's books and your blog. I am a big fan. Member of both tribes. In the end, I will read the book thoroughly, use the information as well as I know how, and pass it on to my clients and friends. Thanks for the opportunity.
    My recent post Video Post – Blood:Water Mission

  • http://twitter.com/DesignLandscape @DesignLandscape

    Fear? Tamed it by asking, What would I do tomorrow if I weren't afraid? This gives several good choices. ____Curious if the book mentions FAMILY reactions to a linchpin life. As a professional garden designer I've only had criticism, ridicule & fear mongering from family for 2+ decades. ____Would love more tools in my quiver for this fabulous life/career garden design is providing. And, if I received Seth's book, I would find the right person to pass it along to after I've read it. ____Garden & Be Well, XO Tara Dillard

  • http://twitter.com/davidteems @davidteems

    I haven't worked in a corporate environment or anything close to it for 30 years. I have little reference to offer. But I have made my living as an artist—as a musician, independent label, later doing concerts in churches, and now I am published author. This type of life has its costs, and some of them are pretty severe, beyond what most are willing to pay. One either has to be very courageous or very foolish. I have been proficient in both. You have to have your belief intact. It has to be as stubborn as it is deep. But I would not trade my life for anyone else's, or redo it any other way. I have earned my art, and am jealous for it. I have negotiated the major hurdles, including my own arrogance and fear (if they are indeed different things). To do art is be willing to stand on the outside looking in, and to have some understanding why. It can be psychological havoc, and this is usually the wall for most. Anyway, it sounds like LINCHPIN has some wisdom on the subject. And wisdom is still a great option.

  • http://www.facebook.com/profile.php?id=767241196 David Bach

    Michael,

    The premises that you and Seth discussed are the ultimate fulfillment of the Apple Dream. When the Macintosh was first unveiled, it's credo was basically "enhancing productivity for knowledge workers" (which was actually a modded quote by Peter Drucker). The Linchpin premise is to take it once step further…to use the ultimate computer…your mind! The tech age has helped us work better but the age-old question remains…How do we think better?

    "Mo betta brain" – I like it!

    I will read this book. I have read his others and I am excited to hear you say that you think it's his best!

    My recent post Social Music Steroids: Band Metrics

  • http://www.blackinspire.com bemtrell

    My country is rated third world, not because it’s not made up of smart people, but because we value the wrong things.

    I believe the Linchpin principle can also be applied to life beyond an organization. And yes it goes way more than I can say here, but those who make a difference, either in their organizations, or communities, are those who cannot be done without…

    This is why I want the book; that I’d become relevant to both my organization, and my community.

  • Jeff Klingenberg

    After Catalyst, I picked up Godin's book 'Tribes'. I reflected on what he had to say in light of my upbringing in the Christian Reformed Church in Canada. Godin asked a good question: Who is going to lead us since the internet has all but eliminated the barriers of geography, cost and time? I wondered how the internet was breaking down or expanding the boundary of how Christians see the world? I also wondered what the new role of the pastor/denomination would be in light of these changes? 'Linchpin' may offer some guidance to these answers. So, if you could spare a book, I'd like to keep dialogue with Godin. Please send a copy. Be blessed in the choices you make.

  • Kenny Goza

    I lead a community group that presents classroom presentations to all High School students in our community. The purpose of the program is to challenge the students to a more rigorous course of study.
    I am always looking for resource tools to help in our presentations.
    Linchpin would be a resource we could use. I want to be a Linchpin in my community. I want to make a difference in where I live.
    Challenging the students is a way for me to do this.

  • Matt E.

    Oh, Linchpin be mine,
    you are (probably) so fine.

    Though your words are (not quite) divine,
    they shouldn't be given over to swine.

  • http://twitter.com/uthpastorjj @uthpastorjj

    A couple of years ago, Seth Godin was one of the speakers at Catalyst. I have to admit, going into the event I had never heard of him outside of the Catalyst podcast. However, everyone seemed pretty excited to see him, so I came in with an open mind. And I was blown away. All of the speakers had great content, but there was something about the leadership principles that Seth brought that resonated with me as a leader.

    Then he did something unprecedented, he gave away a free copy of his book Tribes. I devoured it. Right after that, my wife (who works at as a marketing director for a Chick-fil-A) was given a copy of Purple Cow. Seth has so much to say that appeals to today's leaders.

    Now I'm excited about linchpin. I want to become that indispensible.

  • http://www.affordableartisanalsoaps.com Shila N. Laing

    I want this book to help me break through the barriers and false ideas that I have held in my head that I was some how the odd women out b/c I could not ‘hack’ a traditional life because I am truly blessed as a creative person with many different types of media ( writing, painting, cooking and old fashioned artisan crafts like soap and break making). I would also like to review it so that I can help other creative people to thrive within their natural gifting, rather then trying to conform as a way to ‘fit in’. Rather then shine a light on Whom they are and the way God made them.

  • Joel Thomas

    I'm interested in this book because it seems to fit well with other texts and ideas I like to introduce to my first year writing students. Much of what he says here about the "Linchpin" seems to correspond with some of Richard Florida's ideas regarding the "creative class," and these are important concepts for students looking to join/rejoin the "work force" as a result of their college/university education. I should mention that his remark on education reminds me of some assertions John Gatto makes, as well, that I discuss with students.
    In addition, my own status as still early in my career and looking to latch on full-time (right now I teach a more than full time load, but at two different schools combined) has me in a position where I'm sure this book would help provide me with some great advice for my own career pursuits.

  • http://twitter.com/damiangerke @damiangerke

    Michael – As an executive coach who strives to build leaders to become Linchpins and face the fears that they've been aptly running from most of their adult lives, I'd love to read the book. The topic enthralls me, and I think it's a timely one. I will absolutely read it. In fact, I promise not only to read it but pass it on as required reading when I'm done. But there's a bigger picture for me. I am in a season of looking for platform opportunity. I am leadership cultivator, and a writer with something to say. Perhaps your free offer has a grander purpose beyond getting a free book. Frankly, I'd see more value in having a conversation with you one-on-one. What do you say? Are you up for it?

  • http://twitter.com/russmartin @russmartin

    As someone who directs operations for a large non-profit, I really resonate with Seth's thinking on platforms.

    Particularly for churches and missions organizations, I think a major challenge is to shift from an emphasis on "Come join us" to "We want to help you reach your world". This means transitioning from thinking like a disciple making factory to that of an kingdom enabler and convener of disciples across many traditional boundaries. I also think Tim O'Reilly's contribution (page 79), entitled 'Government 2.0', to Seth's e-book 'What matters now' hits this on the head when contextualized for Christian organizations as it relates to platforms.

    I think the next wave of helping every person on the planet here the gospel will involve seeing ministry as a platform where people both inside and outside of organizations are able to connect with each other in new ways. Kiva, Charity Water and Compassion are great examples of non-profits that are leading out in this. The On the City social network (Mars Hill) is doing a lot of pioneering in this as well. The church needs to experiment and figure this out.

    Thanks Seth and Michael for pushing us to think in terms of platforms.
    My recent post What the flower shop taught me about donor follow-up

  • http://www.pittswork.blogspot.com Wally Harrison

    I am currently writing and editing my first book, as well as being a pastor, and THIS book seems powerfully linked to all that surrounds what I do and how I want to live! I'd love to see Don Miller and Seth Godin partner up to do some wild speaking tour interesting combo!
    My recent post Overwhelmed & Underprepared

  • http://intensedebate.com/people/Doug_Hibbard Doug_Hibbard

    Why do I want this book? Because it seems that everywhere I turn, I'm seeing "Seth Godin" quotes and I'd like to read something of his. Because the information seems pertinent to anyone, so I'd like to have it to disperse from my role as a pastor. And because I'm in need of knowing better how to make myself indispensable to my work and the larger organizations I'm a part of.

    And I'll read it. I read Derailed by Tim Irwin that you sent me. It might slow down my next Booksneeze review, though. I only have so many reading minutes in a day.

    Doug
    My recent post January 24 Sermon Outlines

  • http://twitter.com/jenlynschwert Charleigh

    I'm striking out and starting two businesses at the same time. I might be crazy but I'd rather fail gloriously than remain a cog. Thanks for making the book available for free but I can't wait to read it, I'm picking one up tonight.

  • http://twitter.com/sunergeo @sunergeo

    Incredible interview! Besides knowing Jesus, this book will help me to be even more extra-ordinary at what I do in delighting the customer. I don't have any of Seth's books, but he genius insight…it's a book worth reading. Can I please have one? :)

  • http://www.theblazingcenter.com Stephen Altrogge

    I want a copy of this book because I work as a pastor at a church. I want to compare Godin's philosophy to biblical teaching. And yes, I promise to read it!
    My recent post Your Failure, God’s Plan

  • http://twitter.com/ecogordo @ecogordo

    Seth always has interesting ideas, but we need a new more appealing vocabulary. I belong to a small tribe where I try to be a lynchpin and I just destroyed my resume. There is no doubt that we would all be better off reverting to the native American heritage where everyone was a creative part of the whole.

    Perhaps the greatest impediment towards these goals is the limited ability of the population to accept a huge creative tribe(s), as well as lynchpins. Another side of the equation is our difficulty in accepting that if you do not produce results, make a significant contribution, that you impede the progress of the tribe.

  • Daniel

    I work a job that others find boring and tedious. Yet, I look at my role as one that is providing leadership to my company. In short, I've tried to picture myself as a linchpin, even if in my own mind. This viewpoint has served me well, making my job stay interesting to me, even if others do not agree. I would love to read this book to help further develop my view as a linchpin, and hopefully doing so better.

    Plus I love the idea that linchpins are purple cows for people. I enjoyed Purple Cow by Godin, and in High School, years before Godin's book I wrote a short story about a purple cow. However, mine was not that remarkable, he ate a lot of grass.

    Yes, I promise to read this book if gifted it.

  • Michael Brown

    I am a pastoral ministries major at Moody Bible Institute… and I believe this book could be very helpful in ministry too. Yes, I do promise to read this book. I am looking forward to it.

  • http://www.womenlivingwell-courtney.blogspot.com Women Living Well

    Reasons why I'd love to receive this book:
    1. I have never read a book by Seth.
    2. I have a "mommy blog" and the tribe is building. I want to do all I can to help moms LOVE their marriages, children and homes. I want to help my generation stop breaking homes in two by divorce.
    3. I need all the inspiration I can get to stay my course. I blog for free so when I get a book in the mail for free it's like a little reward!
    4. If I like the book I will mention it on the blog – everytime I have mentioned a book I am reading – I get multiple people texting, facebooking or emailing me to say they went and got the book too.
    5. I WILL read it!

    Thanks for this opportunity!
    Courtney
    http://www.womenlivingwell-courtney.blogspot.com

    My recent post Tasty Tuesday: How To Make a Candy Land Cake

  • http://intensedebate.com/people/btravisbrown Travis Brown

    Wow. What amazing insight from Seth. It's almost like he's seen into people's hearts and figured out what they've always wanted. And now he's presenting it to us in a book! I would like a copy of Seth's book because I'm genuinely interested in how to be an indispensable person, in school and in work. Hopefully, through reading his book, I can become more others'-focused and inclined towards helping others succeed.

  • http://www.richdixon.net/bouncingback/ Rich Dixon

    I'm trying to be the sort of person Seth describes. After 35 years of teaching math (cog?) and a paralyzing spinal cord injury, I've written a book, and I blog and speak about the amazing journey God's setting before me. But I don't want to be just another guy with an inspiring story–everybody's got one of those.

    I want to bring people together with ideas and faith in a new way. It's frightening, because I don't want to follow himan relifious pathways worn deep by tradition and ritual. I want to follow Jesus, and I'm finding that He's leading me on a fresh trail. I hope to leave a few bread crumbs along the way.

    I've been a cog all my life. I was raised and trained that way, and I was pretty good at it. I even trained a couple of new generations of cogs.

    I admire Seth for shining a light into dark corners. His path isn't mine, but I certainly want to travel the way he does. I'll read this book in any case–winning would be a nice little bonus.

  • http://www.freemoneyfinance.com FMF

    I'd love this book for two reasons:

    1. Personally, I'm always looking to grow as an executive and as an employee. I think Seth's insights will help me do both.

    2. I'd love to blog on this book. I'm SURE there are tons of insights I can share with my readers that will help them become more successful in their careers and lives.
    My recent post Sound Mind Investing's Upgrading Strategy (And Giveaway!)

  • http://ripeforharvest.wordpress.com/ Charles Flemming

    Michael, I am in the midst of Reinventing Charles 3.0. And it is scaring me to death. Last June, after 11 years with a company pounding sand, I found myself without a job. I realized that I had spent longer than that failing to leverage the special talents and experiences that God had so creatively poured into making me me. Turns out that what my former boss most needed was someone who didn't make mistakes. I make mistakes and I learn from them. My biggest mistake? Failing to let go and risk. I need this book because I need encouragement to risk looking stupid in front all my friends who are watching this process now–many of whom are also stuck in the old way. I can assure you I will devour the book. It will be thoroughly marked up and digested.
    My recent post Game-Changers: A shepherd’s heart…

  • http://twitter.com/AndreaAresca @AndreaAresca

    In this very period, I'm seeing a very big project I have invested time and energy for years failing. My goal was to change a very bad situation, by my efforts didn't pay off.
    I thought I was able to do that, I thought I have become so "indispensable" so that the project will ultimately succeed, but I'm now facing the truth that I was wrong.
    Before starting in a brand new journey, I really want to understand why I have failed and why I haven't been a "linchpin".
    My recent post Non dimenticare quello che hai

  • http://twitter.com/AndreaAresca @AndreaAresca

    In this very period, I'm seeing a very big project I have invested time and energy for years failing. My goal was to change a very bad situation, by my efforts didn't pay off.
    I thought I was able to do that, I thought I have become so "indispensable" so that the project will ultimately succeed, but I'm now facing the truth that I was wrong.
    Before starting in a brand new journey, I really want to understand why I have failed and why I haven't been a "linchpin".
    My recent post Non dimenticare quello che hai

  • http://tasramar.com Tasra Dawson

    I've been a Seth Godin fan from the beginning, read all of his books, and even mentioned him in the book my husband and I wrote for Peachpit (ReFocus: Cutting Edge Strategies to Evolve Your Video Business). As a former junior high teacher and avid reader, I will most definitely read the book… probably in one night and share it on my blog and via Twitter and Facebook. As industry leaders and speakers in the photography and video worlds, both my husband and I strive to stay on the cutting edge and believe that Seth Godin and his books help us do that.

    Thanks for the opportunity to be part of this massive giveaway!

  • davidburkus

    Good review. I'm interested in reading Linchpin because want to find my platform. I am unsure if its at my current job

  • Joshua Lake

    Seth Godin mentioned that the education system was created to churn out factory workers. As a law student, I struggle to learn more than just how to become another cog in our legal system. I would love a chance to read a free copy of Seth Godin’s book so that I can be encouraged to become more than an average laborer and can see law as a platform for great change.

  • Barry

    Mike, I'd LOVE a copy of Seth's book. 1. I Subscribe to his newsletter every day (and I put up with a lot of crap since there's something about it that causes me to re-boot my email every morning. Makes me think fondly of his IT department!) 2. I LOVED Purple Cow! He says Linchpin is Purple Cow for people–I love that! 3. I'm a huge fan of Tribes. I downloaded the audio book and jogged along the California coast a couple of years ago when it came out–a great experience. I need Linchpin!

  • Stuart Clark

    Michael, From your interview with Seth.

    "We do emotional labor. Work that involves our head, our emotions, our personality … and yet we whine all the time, whine that we don’t feel like it, that we’re not inspired, that we can’t make it work.

    We have no choice but to make it work. Instead of looking for inspiration, we need to figure out what’s holding us back. And almost always, it’s because of fear … fear of being laughed at. No one gets plumber’s block, right? Only writer’s block…"

    2 simple paragraphs, yet it defines what many of us have trouble understanding; it helps explains not only what we do, but what we can do.

  • Mark Modesti

    The idea of the book sounds brilliant. I work in sales for a Fortune 100 company – a very successful company that was once very into the "take care of you" approach. That is changing quickly. This past year has been one of my best for sales despite the economy, but on the personal front I've faced massive disappointment with family illness, death, and financial failure. Strange irony. I am growing restless and looking for other ways to take care of me and my family. I feel a bit presumptuous for waiting until now to begin these efforts. Whatever it is I decide to to, I would think the linchpin perspective would be invaluable.
    I've never read a Seth Godin book, but I think this one would be a great place to start. As a voracious reader, I'd certainly finish it.

  • http://tommccomb.blogspot.com Tom McComb

    I can’t wait to read Seth’s book. In so many ways, I have thought that I needed to comply to be valuable. But this year, I am taking a new turn – making sure that I am making an emotional contribution. I am writing more, making mentoring connections with people, etc. I believe that “Linchpin” will provide some much-needed inspiration to stay the course in my new direction. Thank you for making this offer available!

  • Kieley B.

    I
    need
    this
    book.
    …..
    Please? :)

    I am a student currently taking time off since I have no idea what I want to do and have wrestled with the idea
    of whether school is necessary.
    It seems like schools and seminaries often create
    Cookie
    cutter
    people…

    I do not want to be one of those people that is just like everyone else…
    It would be extremely helpful to me and I have lots of time to read it. I promise I will read it if chosen.

    Thanks!
    Kieley B.

  • http://intensedebate.com/people/BrianFrench BrianFrench

    Hi Michael,

    Great interview that has certainly sparked my interest. I've only recently begun to follow Seth's blogs, and it is no surprise to me that the friends that I admire in ministry also read his books and blog. They are a tremendous help and challenge to me as a church pastor.

    It strikes me on the surface of your interview that churches that have linchpin leaders are able to read and respond to the needs of a Christ-less culture more quickly and effectively than "cogs". I'd love to read the book and see if that is true, and how these thoughts might be implemented into my leadership and our team leadership.

    Again, thanks for the post!

  • http://intensedebate.com/people/michaelhyatt Michael Hyatt

    Wow! 106 comments so far. Keep 'em coming!

  • MIke Peterson

    It's a given that I'll buy and read Seth's new book. I've read Blink, The Tipping Point, and Outliers, and found them all equally fascinating. What I like most about his books is the subject matter itself, he has an incredible knack to look beyond the obvious to find out what really shapes the lives of people and success or failure of an idea.

    I try to take something away from every book I read. Something that helps me be a better person although sometimes that isn't so easy, For example, The Tipping Point explained successes after the fact much like Built to Last by James Collins and Jeffy Porras talked about how successful companies sustain themselves year in and year out. Their follow-up book Good to Great explained how they got there in the first place. From what I've read in your interview with Seth about Lynchpin, it might just be more of a Good to Great type book but on an individual level. I look forward to reading it and taking from it a few good ideas on how to secure my individual success and the success of whomever I work for or with.

    Looking forward to it.

  • http://twitter.com/dustinuga Dustin

    To be honest, prior to reading this interview I had no idea who Seth Godin was. To be even more honest, I just started following you (Michael) a few days ago on Twitter. This is only the second of your blog postings that I have read. With that being said, I have no grand reason or pursuading factor as to why you should choose me. Other than the fact that I think I would find the book extremely interesting, and I'm a young professional wanting to make my mark in my small sphere of influence. Thanks!

  • http://bringonthebooks.blogspot.com Jaymie

    Great interview – inspiring and challenging concepts. Can't wait to check out the book.
    My recent post MONDAY: Grandpa Has Changed

  • http://www.flowingfaith.blogspot.com Mari-Anna Stalnacke

    Somehow this resonates with me. I've gone against the grain, I am used to take risks and listen to my heart. I want to be a change-agent. I want to lead a tribe. I want to be a linchpin. That is why I want to read this book. I want to have new tools to equip me to become all God has called me to be. May the linchpin adventures begin!
    My recent post Joyful Living – a Sin or a Spiritual Fruit?

  • Knight Stivender

    Hi Michael – Terrific interview. I want the cogs I love to keep the jobs they love – or else be inspired to find work where they can inspire.

  • http://intensedebate.com/people/rosacola rosacola

    This sounds like a very timely book for me. I am in a life transition from being a "Cog in the Wheel" to an "Open Range Cattle Rancher".

    I have been a bargain worker my whole life, never knowing anything different. I come from a non-Christian alcoholic home and God has been 'Fathering' me in huge ways the past 3 years, thus my exit from the "Wheel" and into a life of freedom, in not only my spiritual life, but career as well. I am transitioning from an IT Systems Administrator to a Christian/Pastoral Counselor or Spiritual Director.

    Linchpin looks to be a great book to encourage me (everyone) in breaking free from the "wheel" and finding our own path! I would love to read this book, and surely will!

    Rocco

  • Lindsey OConnor

    The number one thing on Michael Hyatt's list of seven ways to build an "Author Brand" was to read Tribes. I did. It changed my perspective and direction. Can't wait to read Lynchpin.

  • http://anam-cara.typepad.com Shelia

    Once again, Seth Godin, the consummate linchpin, is shaking up the way we look at things…the way we look at ourselves. He makes a very compelling argument in the interview. I would love to read the book and see it all fleshed out. I have the opportunity to mentor several young women. I also teach high school students. I would love to be able to pass this along to them. You know I will read it. I might even read it twice. :)
    My recent post Postcards from Gethsemani…

  • http://www.churchpunk.com ChrisW(Churchpunk)

    I want to read this book because right now I feel like a cog in a machine that wants to break free from making widgets so that I can make Purple Cows.

  • Darlene

    Hello, I would love to read Seth Godin’s book “Linchpin.” I am a pastor at a church that has to change or it will die. I’ve been here for six months now. When I came it was from an administrative position and due to circumstances I didn’t know if I could stay with the denomination or not. I was encouraged by another book to be a part of the solution instead of leaving. Be an agent of change instead of giving up. I want to do that and I feel “Linchpin” could provide me with insight that will be valuable as I move forward as a person and in my pastoring role. I will promise to read the book!

  • http://truthforlifecoaching.wordpress.com Bridget Haymond

    I would love nothing more than to read this book! The timing of Seth’s new book is mission critical for many people at this time. One of my goals for this year is to start a community where I can help women to connect with each other for inspired, intentional living. We are living in a season of time where we need to think outside of the box, use all of our gifts, and maximize our strengths while pursuing the passion that God has put in our hearts.

    I promise to read this book and will post a review of it as soon as I’m finished with it!

    I’m tweeting about this now @truthlifecoach!

    Thank you this opportunity.

  • http://twitter.com/DiegoHodge @DiegoHodge

    I would like a copy of this book as it will increase my understanding of the human experience. Based on the interview it seems that Seth's book is focused on improving the human experience by going back to the principles that sparked true innovation and creativity and essentially made the USA a progressive economy. Before industrialist we were tradesman such as Goldsmiths, Bakers, Butcher's, etc., that bartered services and goods and relentlessly sought out avenues to improve the way we served . As the economy matures more jobs will be created by those that create businesses for themselves and their family. Creating a business is usually established by a person who decides that there is a better way to serve. Jobs are acquired by people who decide that there is satisfaction in the status quo.

  • http://www.anthony-stephens.com Anthony Strphens

    I would love to receive a copy of this book. I have followed Seth’s blog for a little while now and gotten some great help from it. In doing work for Christ (ministry), I think that there should definitely be some “linchpins” and not just the same ho-hum.

  • http://twitter.com/RichDailey @RichDailey

    I have read quite a bit of what Seth Godin and others have had to say over the past several years. I find myself continually vacillating between believing whether or not their advice and recommendations work for me at any particular time, in my specific situation, and with my specific traits.

    This is not unlike my relationship with God… rising, then falling. I am actually a little afraid of what this book has to tell me! But the absence of faith is fear, this I'm certain of. I would very much like to read what Mr. Godin has to say. Perhaps this will work for me.

    My recent post The Nook and Me. (Part 2)

  • jfrank

    First off; I'm heading to Amazon right now to buy this book – in my opinion, if a book is as you good as you say this one is (of which I am certain because I've read Tribes), I think it's worth the "investment." Secondly – I'd love a free copy because there are about 40 people I would see get a chance to read it. Maybe 40 is exaggerating, but if there's one thing I do with books, it's give it away. I'll read it the moment I get it and then pass it on.

  • http://twitter.com/aaronsapp @aaronsapp

    I'll be honest, I had never heard of Seth Godin before I saw your twitter post. But when you first mentioned the book, I looked it up to see what it was about, and was immediately curious. As someone who is their fourth year of college with one year to go, I think this concept of being a linchpin is something that I can take into the real world. I don't really have much else to say besides that I think this book would benefit me and my career, and I promise to read it (probably on my upcoming trip out to california from ohio).

  • Tim

    Inspiration. I think that sums it up best. As a husband, father, businessman, writer and dreamer, Seth Godin's books have inspired me to be remarkable and not settle for the status quo. There's a temptation in all of these respects to "be good enough"…but that's not who I want to be and not who God calls me to be. Linchpin sounds like an amazing next step in that journey.

  • http://forrest-long.blogspot.com Forrest Long

    Linchpin sounds to me like a cutting-edge leadership book. As one who has spent most of my life in pastoral leadership, and after a break of several years am preparing to return, I have no desire to be just a 'run-of-the-mill' leader, but to excel. I believe that from what I have read in the interview, what Seth Godin has written offers for me some important keys. I want to read the book!
    My recent post Blog survey- Important

  • kdlim

    This absolutely resonates with me! I think I am a Linchpin….. this explains a lot. I am sure my 28 year old Son is also a Linchpin and I will tell him about this book also. There are so many people I know that should read this… I would love a copy to digest and spread the word….. this is BIG!

  • http://twitter.com/john1Jesusloves Tiffany

    I'm a homeschool mom of 4 kids. My life is blessedly ordinary. But all around me I've seen opportunities for the extraordinary. The internet has given ordinary people like me a platform to take ideas and run with them. To step out of the everyday life and explore more and then turn around and foster that same craving for adventure and change in my kids.

    The phrase "fake fear" has caught my attention. That's the fear that needs to be dealt with and I do believe it is a sign that I'm on the brink of something important. It's the fear I had while writing and launching the @john1Jesusloves project.

    I do promise to read Linchpin if you give me a copy. I have a good feeling that after reading it, I'll be assigning it to my teens to read also.
    My recent post john1Jesusloves: Jesus asked all of us why we don’t trust him. We’re in awe. Who is this that he speaks to wind & waves and they obey?

  • Matt McFadden

    I promise to share if I get a copy.

  • Tami

    The reason I would like a copy of Seth Godin's new book, "Are You Indispensable?", is the fact that I am just getting started in my writing career. My dream is to become a writer that inspires other ordinary woman like myself to become the women that God created them to be. To inspire a person to change and and be moved to action is not an easy thing to do and I need all the help I can get!

  • http://intensedebate.com/people/TaterHouse TaterHouse

    I want to read this book because your interview with Seth painted a picture of what I have been attempting to do for the last 6 years. I work as a quality engineer focused on continuous improvement and change. It has been a struggle to do this the "traditional" way. But creating community, connecting people, and moving the cause forward is the missing piece to creating this effective ethos of change and movement. The idea of having a platform instead of a job is huge! I promise to read this book.
    Also, I need to add that in reading Seth's answers to your questions I feel these ideas aren't necessarily new in and of themselves. I think these principles of creating community, connection, and moving a cause forward come directly from scripture. However we (in the corporate America sense) don't buy wholeheartedly into scriptural principles to engage us our day to day work functions and vocations. Taking this book along with the charge of the gospel would create a powerful platform. Jesus was likely the most powerful and effective Linchpin of all.
    My recent post Portion Control

  • JEM

    Help me help my colleagues at a small, private school in the rural South. As teachers we influence kids and their families every minute of every day. That's an awesome responsibility, and a tremendous opportunity. I'm a linchpin and need help to nudge my colleagues to respect and cultivate in the linchpins among our students and our families.

    I want to share Seth's writing with my peers. They are book-readers. Please share with me so that I can share with them.

  • http://www.jnlcom.com Jessy

    Reason #1: I’m a big fan of Seth Godin. Reason #2: The publishing company at which I work is very much a proponent of keeping the people who have proven themselves to be innovative and forward-thinking, rather than those who may be more experienced but just do the job to get a paycheck and are done with it. I think this book could help me continue to move upward in this struggling industry. Thanks!

  • http://www.matusic.com Greg

    10+ years at the same design firm and I've seen friends/co-workers let go for the lamest of reasons. While I feel comfortable with my position at this company, I'd rather not take any chances. Looking forward to reading Seth Godin’s "Linchpin".

  • http://www.facebook.com/profile.php?id=692407664 Jim Fuller

    This is the book I should have written.
    In my life, I have excelled in any aspect of education where the curriculum paralleled my passion. But I never "got" the sheepskin world. I never understood why it was so important to cloak yourself with sheepskin certificates from institutions. Institutions often set up, not because of their passion for a subject, but merely set up to feed the need for cogs on the assembly line.
    My wife is nearing 30 years as a cog for phone company here in British Columbia. A job she began the week she finished high school. Much to her chagrin and because of a convergence of calamities, I have walked away from work as a courier and returned to the apron, working as a waiter at night.
    I have not done this because of my love for the restaurant industry ( Although do love it!). I have done this to accommodate the launching of my web design business.
    I've spent the last three years of my life rekindling my love of web design and technology. From behind the wheel, I've acquired the education I have been told you must attend an institution for. Through the streets of Metro Vancouver, I have listened to my laptop read me pdf files of web development manuals, hundreds of hours of design podcasts and virtually every biography and other delightful non-fiction book on tape offered the many Fraser Valley Library outlets my travels take me past.
    Over 200,000 kilometres of travel and quite likely 2,000 hours of canned, or maybe "can do", content from the speakers of my car have brought me to this precipice. I do not believe in fate, I believe in purpose. When my 2007 Toyota died due to brain failure and the diagnostics at the dealer were muddy, misguided and maddenning, I seized the opportunity to park my job and take this leap of purpose and, at 54 years, launch my new career.
    I would love a copy of the book, I have shelves full of them, I collect them as I collected Marvel comics when I was a child. But unlike the Marvel comics, I likely would not have the time to read Seth's book.
    However, if you were able to acquire the book on tape for me, I would love to give it a listen.
    Great minds do indeed think a like.
    Love your blog.

    My recent post Introducing Mobetta Webco

  • Jodi W

    Michael,

    I want this book first because it amazes me to see you so intense and excited about it! Your enthusiasm is contagious. I believe that reading this book, which I promise to do immediately upon receipt, might just push me over the edge that God is placing before me. I need to make a change. While I am very valuable at my work, I am led to believe that I am not working where God wants me and in order to impact the most people, I am reading and reading and reading to garner direction.

    I have a feeling that this book will make a difference for all who read it and hope for the opportunity to read and share information from it.

  • @indydannysmith

    "I'll take a hamburger, fries and a coke". How many people do you know that always order that from the menu? What a vanilla life with no risk of change! This book appears to take the reader on a journey that can lead one to push back the fears that keep us from being the same person and doing the predictable same thing. I don't ever want to get "stuck" with a lack of desire to learn and be different. Guided conversation that challenges our set behaviors seems to be the way of change for people and ultimately organizations. In my work environment I'm always looking for books, like this, that can spark dialog and move people to alter their mode of operation. I like how this book appears to address the issue of fear vs. faith and gives new meaning to "risky behavior" as a good thing. Will definately be a must read for me.

  • Phil

    Seth Godin is a fave of mine. I believe his point that our job is to connect to people and to interact. I need the part on finding what holds me back. While I've always been an action person, I think this is more of a challenge the older I've become. And fear is a definite part of it.

  • http://figtreeandvine.blogspot.com Marty Purks

    Seth Godin's books & thoughts always push me in new ways, new thinking. I am excited to help others be challenged by his newest book Linchpin!
    My recent post A book review: Find Your Strongest Life, Marcus Buckingham.

  • Thomas

    Hello Michael,
    I enjoy your and Seth's blogs each and every day. One of the first reads I digest each morning instead of the local paper.

    I found the interview intriguing and agree with much but not most. For instance, I disagree on the purpose of education. Perhaps it has morphed into a factory churning out commodity workers. Nevertheless, at one time, education was meant to develop the individual beyond mere acceptance of conventional wisdom…to question, to delve deep, to truly think, to be more than a mere cog, to challenge the status quo.

    Continued

  • http://www.MarriageStudies.com David Frisbie

    What changes people? Encountering a committed person who is living a meaningful life.

    We need more catalytic converters, i.e. linchpins.

    You are one of these: May your tribe increase.

    My recent post Healthy Families, Strong Marriages, Great Kids

  • Thomas

    Continued…

    Like any system, eventual perversion happens, symptomatic of a self-centered, me first society. Seth, then, is advocating looking beyond conventional wisdom and the "me first" attitude most emote – to reach out and touch, change, make a difference, to contribute, and to build. This might show my age, but this what was inculcated in my upbringing pre-Internet age. Also, Nick Corcodilos at "Ask the Headhunter" has been champion much the same.

    Having read Seth's "Tribe" and a member of Triiibes, I would welcome the chance to read his latest work. I won't promise that I will read it for the mere reason I want to and will read it. I'm interested in how he has extended his earlier works and reminds us that we, as a society, need those individuals who seek to improve the platform not just for themselves but for the tribe.

    Thanks for the opportunity to comment – to be more than a lemming.

  • http://www.glynniswhitwer.com Glynnis

    Allow me to introduce myself – I am the good student. I excell in taking notes, studying for the test and following the rules. And yet I find myself trying to make a difference in a world without clearly written rules. There's no syllabus telling me how to make an A.

    I'm called to do life-changing work by a holy God who changed my life, and yet I'm trapped in a cog mentality. I know it, but I can't get myself out if. Overwhelmed at times. Struggling for a vision. Trying to establish a platform. Wanting a map, but knowing I'm called to create it. At time feelings like it's too much, and I'm too old.

    Thank you for providing a place that lifts me above my rut, and offering a book that would speak to the deep parts of me longing to make a difference, longing to touch lives and live a more than ordinary life. Would I benefit from reading it? I will buy it if I don't win it.

    My recent post sharing is caring

  • http://www.facebook.com/profile.php?id=692407664 Jim Fuller

    This is the book I should have written.
    In my life, I have excelled in any aspect of education where the curriculum paralleled my passion. But I never "got" the sheepskin world. I never understood why it was so important to cloak yourself with sheepskin certificates from institutions. Institutions often set up, not because of their passion for a subject, but merely set up to feed the need for cogs on the assembly line.
    My wife is nearing 30 years as a cog for phone company here in British Columbia. A job she began the week she finished high school. Much to her chagrin and because of a convergence of calamities, I have walked away from work as a courier and returned to the apron, working as a waiter at night.
    I have not done this because of my love for the restaurant industry ( Although do love it!). I have done this to accommodate the launching of my web design business.
    I've spent the last three years of my life rekindling my love of web design and technology. From behind the wheel, I've acquired the education I have been told you must attend an institution for. Through the streets of Metro Vancouver, I have listened to my laptop read me pdf files of web development manuals, hundreds of hours of design podcasts and virtually every biography and other delightful non-fiction book on tape offered the many Fraser Valley Library outlets my travels take me past.
    Over 200,000 kilometres of travel and quite likely 2,000 hours of canned, or maybe "can do", content from the speakers of my car have brought me to this precipice. I do not believe in fate, I believe in purpose. When my 2007 Toyota died due to brain failure and the diagnostics at the dealer were muddy, misguided and maddenning, I seized the opportunity to park my job and take this leap of purpose and, at 54 years, launch my new career.
    I would love a copy of the book, I have shelves full of them, I collect them as I collected Marvel comics when I was a child. But unlike the Marvel comics, I likely would not have the time to read Seth's book.
    However, if you were able to acquire the book on tape for me, I would love to give it a listen.
    Great minds do indeed think a like.
    Love your blog.

    My recent post Introducing Mobetta Webco

  • http://twitter.com/orlandojhs @orlandojhs

    Dear Michael, Greets from Venezuela.

    It´s a remarkable fact that we are in a constant develop of habilites that, over all expectations, really connect each others in a Web that is more human-made than any previous experience, organic, social and collaborative.
    I believe that empowering the new generations to be an exclusive “Linchpin” can make that every people reach his own God-given path, a real experience in being indispensable by desing.
    As soon as I receive this copy, it´s a promise to read, practice and teach this book giveaway. Thanks for this opportunity.

  • Dennis Muse

    I really need this book I an at a career crisis in my life, been looking for a new career for over a year now. Do not want the corporate lifestyle, but yet do not know what I want. Searching for my place in life to make a living, job hunt is at a dead end. Need some inspiration and direction to get me on track, need to find a new job ASP, but do not just want a dead end meaningless job, to be at the mercy of others any longer ether like Seth said, Have never got this career thing figured out, running out of time, Could really use this book to see if it has the key I need to figure out things, before the money runs out, or I get stuck again in anther slave, dead end job. Need some help.

  • http://twitter.com/LukasTargosz @LukasTargosz

    I doubt I would get the book since there are so many people who wrote here already, but I generally do like the books that make me think, that provoke me and challenge me. Among such authors I count Malcolm Gladwell for example, and Seth Godin too. And if I would read it? You bet! With some 75 books I read annually there is certainty that I would read such good stuff!

  • http://www.jdeddins.blogspot.com JD Eddins

    I work at a Christian drug treatment center for young men, so I feel like I am working with the greatest resource in the world: future generations. Being a linchpin for me (and my co-workers) means changing the life of a family for generations to come. We have been doing this long enough now to have former residents who now work for us. I would really enjoy reading this book, not just for myself, but to be able to pass it on to staff and residents.
    My recent post This is Your Brain in Love

  • http://tomlaforce.com Tom LaForce

    Michael, I would love a copy of this book. Seth is my first read in the morning, and I regularly pass along his wisdom in the workshops and seminars I provide. For 20 years now, I've been on a quest to help organizations succeed, focusing specifically on how to maximize the potential of the people doing the work. New ideas means new insights for my many clients.
    My recent post Energize Your Team

  • http://www.simplyhammer.com Mike Hammer

    I'm a huge Seth Godin fan. Purple Cow, The Dip, Tribes. I'm a full time youth pastor, but my heart isn't just for teenagers. I love to develop as a leader and as a person, and Seth's books always prompt growth and change in me. I want to become the best I can, what God's called me to be.
    My recent post Rain It Down – Carlos Whittaker

  • http://davidhuey.posterous.com David Huey

    Seth is pure gold!
    Can’t wait for this one!!

    I’ve been struggling lately with my job – feel like I’m in a dead end job. I need to decide if I can change my current path at this company, or if I need to go somewhere else.

    • http://davidhuey.posterous.com David Huey

      @davidhuey

  • http://www.taintedcanvas.com Jonathan Sigmon

    Seth is the best thinker in the business world and continues to come up with incredible thoughts daily at his blog that blow my mind. "Tribes" changed how I view ministry, and I can't wait to get a hold of Linchpin.
    My recent post Friendly Fires: Week 4 #MusicMonday

  • http://marcbuxton.wordpress.com Marc Buxton

    I find the subtle idea of being a lynchpin, a difference maker instead of a robot (cog), very intriguing. I would like to read more about Seth’s idea and be able to appply this to our ministry. If selected, I promise to read the book, blog about it myself, and then share it with other members of our ministry team. Thanks!

  • Kevin

    Michael,

    Thanks for this wonder offer. Coming from a basic business standpoint it astounds me that you would work to promote a ‘competitors’ book. What I think it shows is a desire to make a difference. Based upon what I read in your interview with Seth Godin above it sounds like that make be part of what breaking out of the ‘cog’ mentality might really mean.
    I think my reasoning for wanting to read this book has a lot to do with my initial reaction to your offer that I outlined above. I have been raised up and trained to be a cog in the machine. However, I know that I was necessarily wired that way. In actuality, I can remember a time when I wasn’t satisfied being a cog. It’s taken a lot of the years of my career for me to be molded into such. But I know that is not where I need to be, I need to go further and break out of that rut and regain my creativity. I am hoping Linchpin will be a tool to help me move forward.
    Kevin

  • http://twitter.com/NolanBobbitt @NolanBobbitt

    Seth recently said on his blog about Linchpin, "If you want to change people, you must create enough leverage to encourage the change to happen." I desperately want to change the world for God's glory, but I recognize that change must first take place in me. Like many Americans, I am facing a difficult time finding a new job in my field, but I believe that God has placed me as the morning shift manager at my local Starbucks for this season of life so that I can learn how to make a difference in the lives of people I only see at 30 second to 1 minute increments.
    I would love to receive a copy of Linchpin (I promise to read it and review it on my blog), and I would LOVE to receive an autographed copy if possible. What could qualify me for that? Well, I am a big guy who recently decided to start running in spite of my size and arthritis. I finished my first half-marathon in December and have started training for my second in March. I have lost some weight but am still a big boy. I figure that a "fat man on the run" is a "purple cow" Seth Godin would be proud of!
    My recent post 100 Words: Daddy's Little Girl

  • http://twitter.com/kgm_38018 @kgm_38018

    Michael,____Thanks for this wonder offer. Coming from a basic business standpoint it astounds me that you would work to promote a 'competitors' book. What I think it shows is a desire to make a difference. Based upon what I read in your interview with Seth Godin above it sounds like that make be part of what breaking out of the 'cog' mentality might really mean.__I think my reasoning for wanting to read this book has a lot to do with my initial reaction to your offer that I outlined above. I have been raised up and trained to be a cog in the machine. However, I know that I was necessarily wired that way. In actuality, I can remember a time when I wasn't satisfied being a cog. It's taken a lot of the years of my career for me to be molded into such. But I know that is not where I need to be, I need to go further and break out of that rut. I am hoping Linchpin will be a tool to help me move forward.__Kevin

  • http://Theinsideout.net Lori Mooney

    Hi! I’m hoping to win one the books but it’s not for me! My husband is absolutely dying to get his hands on a copy of it and I think I would win the valentines day present war (you know, the one where whoever gives the most unique and thoughtful present to the other ” wins” until next year?)! Thanks Michael!

  • http://www.lauraclick.com Laura Click

    Like many other people, I've set some lofty goals to do some things differently this year. While all of them aren't for public consumption, I do have a couple that I think will help me reach my ultimate goal. I've already signed up to run the half marathon this year (thanks to your encouragement!). Another goal is to read at least 12 books (one a month) that will help me better myself. My mother always told me "readers are leaders" and I definitely believe that to be true. While I read a lot of blogs, I haven't read nearly as many books lately. I want to change that.

    I read Seth's blog regularly; but admittedly, I've not read one of his books. That is something I want to change too. There are so many good ones to choose from, it's hard to know where to begin – Purple Cow, Tribes, Meatball Sundae. However, I would like to start my Seth Godin journey with this one. Change begins with yourself and that's what this book is all about. In today's blog post, Seth talks about this being his most important book. So, instead of starting at the beginning, I would like to start at the end. I'm ready to embrace change. I want to make a difference in this world. And I'm hoping that reading this book will help me embark on that difficult journey.
    My recent post Setting Goals to Cross the Finish Line

  • Nikomas

    I've actually never read any of Seth's books, but have recently discovered his blog. His insights have been amazing. I am a 28 year old Student Minister who is looking to use my role in the church to help as many students as possible become linchpins for God's Kingdom.

  • http://nathandavis.squarespace.com/ Nathan Davis

    Insisting to go a different way – to make oneself indispensable. Going above and beyond and creating value for the organization you are in. Looking forward to reading this and learning even more about being a tempered radical where ever I work. Thanks Michael for posting this. We are living in exciting days.
    My recent post Haiti Needs Safe Water

  • http://intensedebate.com/people/kevindeshazo kevindeshazo

    Godin is ridiculous – in a good way. The thing I find so intriguing about him is that he isn't saying anything crazy. It is just common sense stuff, that we have all been trained not to think about. And it's brilliant. More than anything, it is positive. It isn't about taking advantage of people to make a dollar. It's about caring for people, serving people, going for it and living a passionate life. The world could use more Godin's. I've heard great things about Linchpin – from you and others – and am excited to get my hands on this book…especially for free. And yes, I promise to read it, then pass it on to others who need it.

  • http://www.facebook.com/mike.freestone Mike Freestone

    i have enjoyed the Seth Godin books I have read and it has immensely helped me in the business world I operate in. Seeing the depth and insight that given in Seth's daily tops also drives my desire. I hope you pick winners soon….because it will be hard to resist going to the bookstore to get it! Thanks Michael!

  • http://twitter.com/NickHorton @NickHorton

    I work in the field of virtualization in Information Technology. Virtualization has effectively commoditized hardware by abstracting the hardware from the operating system. So we move hardware in and out and never affect the virtual machines (VM) running on them. The VM's don't know or care what hardware does their work. In much the same way I think Seth Godin is describing the "virtualization" of the work force. We are replaceable parts (cogs) that don't disrupt or make a difference to the employer when we are replaced.

    I have been striving to find a way to be a linchpin at my place of employment. I am a contractor, and thus am seen as the ultimate "cog". I have been trying to change how folks see me as more than just a cog in the machine. I have been trying to build relationships and be as valuable as possible but I think I'm missing something. This book sounds like it contains a concrete view of what many of us in the machine know we need. I don't want to be a cog, I want to be a linchpin. I want to be valuable to the organization.

  • Pat Callahan

    Why would I like Seth Godin’s new book?

    Simply: I am a learner, a leader, and an artist.

    As a learner, I am always interested (and eager) for knew knowledge, especially from sources that respect, that will not only increase my knowledge but will add value to my life.

    As a leader, I am always trying to increase my effectiveness both as a leader (personally) and as an influencer and mentor. I love being able to share new books with my interns and wrestle through them together.

    As an artist, I am intrigued to know more about what Seth Godin says about my tribe and the need to become an artist in our work (or is that our work is our art?).

    Thanks, Michael, for your consideration.

  • http://donnasbookpub.blogspot.com DonnaV

    Not to be disrespectful, but I guess I’ve been living in a cave because I’ve never heard of Seth Godin before this post. And while I admire his enthusiasm and passion, I have to admit that on the surface what he has to say about being “indispensable” doesn’t resonate with me. Guess I’m one of those lizard-brain folks stuck in the “resistance” phase, but I would be willing to read his book with an open mind.

  • http://www.facebook.com/daveconord Dave Conord

    Fantastic interview! Seth's responses pack so much into short, basic sentences. I always love his books because he says it directly and simply – he doesn't need 500 pages to make his point and connect with the reader.
    As a leader of Independent Contractors (Entrepreneurs), this new book will likely become the subject of many new classes, dicussions and consulting/coaching sessions. I can't wait to read it – getting it free would just be a bonus!
    Thanks for continuing to share your valuable experiences, successes and failures in Leadership!
    -Dave Conord
    My recent post 8 Items For a Great Pre-Buyer Package

  • http://www.facebook.com/daveconord Dave Conord

    Fantastic interview! Seth's responses pack so much into short, basic sentences. I always love his books because he says it directly and simply – he doesn't need 500 pages to make his point and connect with the reader.
    As a leader of Independent Contractors (Entrepreneurs), this new book will likely become the subject of many new classes, dicussions and consulting/coaching sessions. I can't wait to read it – getting it free would just be a bonus!
    Thanks for continuing to share your valuable experiences, successes and failures in Leadership!
    -Dave Conord
    My recent post 8 Items For a Great Pre-Buyer Package

  • http://twitter.com/flyfished @flyfished

    I have lived in the IT industry for over 20 years now. I have done DBA work, app work, programmed COBOL, managed networks, servers, consulted, worked for big companies, small firms, survived acquisitions and outsourcing. The concept of being a linchpin is intriguing. I deal with some employees who feel they are entitled to a promotion or staying there just because they have been around.

    As a manager, I am challenging my staff to step up. I want them to understand that just doing their job isn't enough anymore. I want them to not only accept new challenges, but look for them and go after them!

    Having just finished Bill Hybels Holy Discontent last night, sounds like the 2 books may merge in a way.
    My recent post Learning from India

  • Bo Jennings

    Seth Godin is to writing what Conan O'Brien is to Late Night Talk shows. Boom, roasted (in a good way). I'm with GoGo…

    I look at all these other posts – and they seem way too serious for their own good. Sure – everyone loves Seth's books or the topic he is writing on. Otherwise – they wouldn't give a rip about a free, autographed copy.

    I am a handsome, 27 year old young man with who loves God, the Texas Longhorns and Seth Godin. You know you want to send me a book. In fact – you even are contemplating sending me more than one book…the entire Seth Godin collection..signed. That's great – you really are as generous as Lindsey and other people say you are. I will dive into them and give Seth (and you) glowing reviews on Twitter.

    And unlike President Obama, I can follow through on the promises I make.,

  • Pat Callahan

    Oh yeah… and I promise to read it!

  • Marjorie

    The concept of being a Linchpin sounds like something that I need to dive into. It gets so easy to become just another worker, even though I long to make a difference in what I do. I will certainly read this book and and I look forward to putting this principles to practice in my daily life.

  • Rod Seney

    First off, thanks for the chance to obtain a copy of Seth’s latest book!

    I suppose the biggest reason (two actually) I would like a copy of this book is the new career path I have just started. I’m a stay-at-home Dad now. I cannot think of a more appropriate “gift” to give my two little girls. How incredible of a chance to have them learn to be a linchpin as they watch their Daddy become one? I, like others have said, have not ever really “fit in” from the traditional work perspective. It is my hope that I can finally put some handles on bow I can become a linchpin.

  • Aaron

    This is the sort of crossroads I'm at in life. I'm 30, have held positions in two very different fields, and know deep inside of me though I need a new position it is not the answer.

    I have creative ideas all the time. Some come and go. In the fall I began a manuscript and worked at it diligently after reading A Million Miles in a Thousand Years and The War of Art…and then pushed it aside. A big reason was lack of social support, though I know a big part of it is the fear Seth has discussed.

    Despite this being a sliver of what the book is about I already know what Seth is saying is right. I've lived it and have to find a way to keep after my own forms or art. It is a book I will read, one way or the other.

    Thanks for the interview.

  • Russ N.

    The idea of being a linchpin is intriguing – particularly in a world where compliance and do it this way is the expected norm. I try to live with a "permission to fail" attitude. I want to allow permission to fail (in myself and those I work with), but what stops me? Fear. Just like Seth said.

    On the cusp of a new job/role within my organization, I'm already fearing making mistakes – and I'm not yet in the role! I can think of no better time to read this book….and trust me, it *will* be read.

  • Chuck

    It's important that you choose me to receive a free copy of Seth's book. If you do, it will likely be the last printed book I ever read as I'm lining up tomorrow to buy the new Apple Tablet and will be reading only digital content after that. I do promise to read if I win of course!

  • Curtis

    Hmmmm…interesting concept. It seems to me that the "art" is as much in the delivery as it is in the thinking differently. You can be the "one the company truly cannot do without" but oft times, or so it has seemed in my experience, the company is unaware of that fact because it is too wrapped up in perpetuating the machine.
    The little child in The Emperor's New Clothes who gasped out from the crowd, "But he hasn't got anything on!" did alter the perception of the people around him, but he didn't alter the parade at all.
    I'd love to get a copy of the book to see if it provides any insight into how to either
    A. wrap ones thinking around being more concerned with changing the crowd than with changing the parade
    or
    B. deliver new thinking in such a way that the parade IS changed.
    Having struggled in much of my corporate career with being in the role of the person who points out the Emperor's faux pas I'm hoping the book would provide some navigational insight.
    From the interview there seems to an almost urgent call for rejection of the status quo but as a physical linchpin works to hold two pieces together I'm wondering how he'll balance platform and process, creativity and corporation, influence and infrastructure.
    I think I'd probably read this book straight through the day it arrived.

  • Caroline

    I want this book because I am at a crossroad in my life. I am graduating college this year. The idea that "the #2 pencil, the SAT, and the report card were invented by people in search of factory workers" has resonated with me throughout my educational experience but I didn't know how to escape the system and my lizard brain keep affirming my fears of failure. I am ready to be indispensable. I want a platform not just to stand on but to LEAP OFF OF. HEY WORLD, I'm ready to make a difference!

  • http://www.fiercebeagle.com Erin @ Fierce Beagle

    In two weeks, I will no longer be a cog. I have resigned my corporate position to pursue an artistic one. I believe in myself and my value, but I'd love to read Seth's book for guidance—I'm at the cusp of creating a new worldview for myself, one in which I *know* that I'm indispensable and thus produce amazing work.

    The thing that intrigues me most about this interview is not that Seth is saying people are drones and only a few are exceptional; it seems to me that he's saying everyone is exceptional, but only a few realize it.

    I've tweeted, filled out the form, and I PROMISE to read the book, cross my heart.
    My recent post Retirement Announcement

  • http://www.thekelsogroup.com Kris Kelso

    Michael – I just found your blog yesterday, and I'm so glad I did. This book seems to articulate many of the things I have felt in the past. I left my IT job 3 years ago and started a technology consulting firm, which has been very successful, largely in part because I put a lot of emphasis on the "people-factor". By that, I don't mean hiring skilled people, which everyone claims to do. What I mean is that in every project and initiative, I focus on how it affects the people involved, not just how the system or process implementation is being structured technically. Many times, I have seen companies hire consultants to fix their "technology" problems, when in fact, most of their problems are "people" problems.

    I would love to read this book, both to solidify the concept in my own mind, and to be able to share it with clients.

  • Deana

    Great interview, Michael! I plan to display this quote from Seth in my office when I start a new job next week: "Every interaction, every assignment is a chance to make a change, a chance to delight or surprise or to touch someone." Please consider me for a free copy of the book. I promise I will read it.

  • http://www.likeawarmcupofcoffee.com sarah mae

    First off – I PROMISE to read this book. :)

    That was one interview that had me wanting to yell, "yes!" Somehow we all go from A to B – why? Because everybody else does, and if you don't, you're messin' things up! I completely agree…but I want to know more…I want to read how Seth fleshes all of these truths out – and then apply them to my life. As a wife, mother, homemaker.

    I want to be a linchpin in my home, for my family.

    I also love how he talked about a platform – how can we use our "linchpin" identity to encourage others? Sounds like I will read this book in one sitting, because this kind of stuff gets me super jazzed.

    I filled out the form and tweeted – thank you for such a fantastic giveaway!
    My recent post Pain’s Purpose

  • Dayton Mix

    I have often thought the one of the problems many pastors fall into is believing that they are truly indispensible. And have kept that as one of my boundary markers… I try to check myself to make sure I'm not heading there.

    When I entered pastoral ministry in 1996, a pastor's wife told my wife: "Be a queenmaker, not the queen." Which I took to mean "It's not about you!" I decided I needed to adapt that and become a kingmaker (or more accurately, a 'prince' maker)… instead of becoming the king of my own little kingdom.

    ALL OF THAT to say, I think reading this book might just be the fleshing out of that idea and be an aid in keeping myself grounded. (Not to mention a few clergy friends I wouold offer to loan it to after I'd read it!)

  • Kirby

    Sounds powerful. For someone who IS successful AND hates his resume, I feel like I stumbled upon the gospel. Required reading for me in 2010. thx

  • http://twitter.com/bkcoleman @bkcoleman

    I love reading Seth's books. I work in Software Development industry and most of his principles are so evident in my every day work it really hits home. Many of his articles I have found from subscribing to Michael's blog.

  • http://twitter.com/WisdomBegun @WisdomBegun

    I want to *be* that lynchpin but I am unsure as to how to go about that. I'm a writer who desires to stand out without giving in to the unreasonable fear of being laughed at. Writer's block? Yeah, I have had that for a while. It wasn't until I read Mr. Godin's idea of fake fear that the reason for this writer's block cliqued in my brain. I wonder how to get out of this rut and move forward. How do I get over myself and make a positive impact?

  • http://lglo.wordpress.com Scott Mooney

    Hi Michael. Excellent interview. My favorite line is: "Fear for a linchpin is a clue that you’re getting close to doing something important." I heard Seth speak at the Catalyst Leadership event in 2008. He actually gave every one of us (12.500) a copy of "Tribes". I truly believe he is one of the most unique and influential minds of the day. I am a sales engineer as my day job, but more importantly, I am a church leader on a team currently planting a church in Columbia, SC. I am confident this book will make a huge impact on me and those I will recommend it to when I complete it. Thanks for taking the time to read my comment. BTW, my wife and I are planning on running in the Country Music Half Marathon in April. Hopefully we will see you there! @noahsarahdad
    My recent post Running and Life

  • Jim Drake

    Michael…
    I would really like to read this book. Godin's book Tribes last year opened my eyes to some things in the local church (although it wasn't meant for the church) and I find his insight and thinking refreshing.

    This book will help me RECREATE my thinking before I head to Nashville to see Randy and you at the conference.

    PICK ME PICK ME PICK ME–I want to be a linchpin in the Kingdom of God.

    Jim Drake
    Snyder, Texas

  • http://twitter.com/dtssmithers Travis Smith

    Great interview. Personally, I have never read one of Seth Godin's book though I try to read a book once a week or once every other week. Being in leadership development, while regrettable that I have never read one of his books, it would help me continue to dispense valuable tips and information to a wealth of others. I write mini-book reviews for my company of approx 7,000 people. I am a big proponent of taking alternate paths, thinking outside the box, causing & initiating change, and leading through influence. I work for a trucking company who during this recession did not lay anyone off because they truly believe in valuing people completely and were still able to turn a profit! I work alongside of linchpins & servant leaders whose greatest desire is to cause everyone else to be linchpins, even at their own detriment. Current;y, our company believes in serving so much that we have launched a corporate-wide customer service initiative that teaches, encourages, and inspires everyone to delight all their customers at all times, whether internal or external. So, I would love to read this book to gain further insight and to use it in my training sessions.

  • Brian

    I loved the statement Seth made: "Interchangeable parts, Henry Ford’s key bit of leverage, leads to interchangeable people." There are so many people trapped by the trends of yesterday in jobs that steal all of their passion and creativity.

    I'm a pastor in a denomination that definitely has interchangeable parts that has led to interchangeable people. In essence we hear: "Study the bible this way. Prepare your sermon this way. The Holy Spirit moves this way. Preach your message like this. Use this kind of illustration." Yet, our denomination continues to deteriorate and its future looks dim. Now, Jesus said that He would make us fishers of men. How do you catch men? You use bait. I am not an avid fisherman, but I do know that the bait we use to day, is not the bait we used 100 years ago.

    This speaks loudly to me because in our organization (denomination), something desperately needs to shift, so we can do "the work that can’t be done by manual followers." I am a firm believer in leadership, but it is our leadership that has to shift. We can no longer expect the generations that follow us to be effective with yesterdays methodologies. I want to make a mark in this world for Jesus Christ, and Him alone. After reading this interview, I don't want to end up "interchangeable" and that is why I would love a copy of this book.

  • http://www.facebook.com/dariengabriel Darien Gabriel

    In college, I was drawn to Christ because of a desire to make a real difference in life. Tribes helped me see that I must be a good steward of my influence with the people I lead and spend time with. To be the most effective, I need to be the best me I can be. My hope is that Linchpin will help equip me to be that person so that I'll impact our world effectively and lead others to do the same. Great interview!

  • http://www.creationhope.com Scott Williams

    Michael, I work in the church and am working on starting a ministry that encourages the church to become more green. We are very accustomed to doing things the same way we have been told for ages. Many are afraid to step out and take risks. This book seems like it would be a good guide on that journey.
    My recent post Eco Anecdotes: Gardening for the Community

  • http://jerryfultz.wordpress.com/ Jerry Fultz

    I live at the intersection of faith and technology. The work I'm really doing doesn't exist – at least not on any formal org chart. I have an official position & title, but my role as a developer and catalyst type is really undefined. I'm making up my position as I go. The end game for me is seeing ministries, especially, churches embrace the content delivery and community building opportunities afforded by tech.

    I'd like a copy of the book in order to further understand how I can change my corner of the world through more thoroughly developing a platform mentality.

    In addition, I have counseled many men and job seekers over the years. A tool like Seth's book may be able me to jump start a few guys that are stuck in their own self-inflicted and short-sighted paradigms about work.

    I promise to read it, blog it and Twitter it.

    Jerry
    My recent post CF Metrics – Measuring Discipleship Part 1

  • http://twitter.com/JasonGrubbs @JasonGrubbs

    Have you ever met a lawyer? Spent any time in a law firm or amongst a gaggle of lawyers? I can't think of a profession that is more into pedigree, GPA, than lawyers. I also can't think of a profession that does more "emotional labor" than attorneys. We are problem solvers. People come to us with some of the most important problems they are facing and want us to help them find a solution. Every interaction with a client is an opportunity to affect change. Many young attorneys like me realize that the practice of law is changing, that whether you were on law review isn't nearly as important as whether you can solve a client's problem. We can be lynchpins in our firms and for our clients. I'd love a chance to read Seth's book so I can learn more about becoming a lynchpin.

  • Dan

    Michael,
    Thanks for another great post. I want this book because I used to be a linchpin and now I'm not so sure. There has been lots of change in my life recently including a new career and I want, no I need to continue to be a linchpin. I know from reading some of Seth's works that I will be inspired and take action after reading his latest. I want my children to know that they can be linchpins and the best way for them to know that is to see their parents living that out.

    Thanks again for sharing all that you do with your readers. It makes a difference, every day.

  • Colleen Foshee

    Oops – Godin. Good thing perfection isn't the goal. :)

  • http://intensedebate.com/people/dannyjbixby dannyjbixby

    I'd like a copy of this book because I feel that Seth Godin's work is important for many different fields, especially in ministry; which is what I'm attempting to get into.

    In addition to promising to read it myself, I'm also going to force my pastor Tommy Sparger to read it as well. It may involve some sort of scenario of strapping him to a chair and having someone actually read it…but it will get done ;)

    My recent post What Would Jesus Eat?

  • Norman Ramsden

    Didn't understand the interview, unfortunately it was lost on me. What I do know is that Jesus cares about people individually.

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  • Matt Bradner

    I want this book for the following two reasons: as a director of an organization that works with college students, our staff want to 1) Be linchpins! and 2) Raise them up for the future generations to come.
    What better place to alter the course of future take-care-of-you-bargainers than the college campus!

  • http://twitter.com/stephenlutz @stephenlutz

    I want to read this book for the same reason I read you and Seth frequently–to help build and develop my platform. Books & posts like this give me categories and a vocabulary for improving what I do. I seek to serve as a linchpin in my organization, and among the college students I work with on a day-to-day basis, as a campus minister.

  • Matt Johnson

    Michael, I'm spending my life working with the next generation. I pastor a church that meets on a college campus and I see what Seth talked about in your interview. This generation desperately wants to be linchpins that make a difference in ways previous generations never gave themselves the freedom to consider. This book would give me some great insight and ideas on how to better communicate and encourage them in this pursuit. I'll definitely be reading it! Thanks for all you do!

  • Javin

    I would love a copy because I like free books and Godin's mind is interesting. I will read it.

  • http://www.backseatwriter.com Amy

    I have never read a Seth Godin book and honestly, part of me wants to know what everyone is talking about. Beyond that, I was especially interested in Seth's comments about writers and discovering what's holding us back. I'm tired of living in monotony and want to be a part of the change around me. If Seth's book can help with that, then I'm all for reading it cover to cover and of course, reviewing it!

  • Blair

    What can I say but you got me at hello! I have been eagerly awaiting for your sit down with Seth. And I must say I was not disappointed. Every sentence was like a “TA DA, WOW” moment along with “is this guy reading my brain, my life – it’s like he is speaking directly to me” all wrapped into one. And every answer caused my bargain brain to look back at all the times I had opportunities to make a change. Not only a change in those I have met on the pathway of life but more importantly a change in myself.

    So, why do I want a copy of this book – because I need it. Looking at my past years and where I am now I can officially say I am lumped in with the cookie cutter ‘take-care-of-you-bargain’ people and I can’t take it anymore . I want to be a linchpin! And if you give me a copy – you betch’ya I will read it.

    Thanks Michael. Your articles have been a catalysis of wisdom and learning for me. Keep up the great work.

  • Abe Paul

    I haven't had the opportunity to read any of Seth's books yet but they are definitely on my to read list. This book in particular rises to the top of that list for me because of the one phrase "emotional labor". I think too many people in my generation (Generation X) want to be inspired to make a difference but we have the chance to make a difference with our inspiring work. To quote Dr. King “Whatever your life's work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better.”

  • http://morganautumn.com Morgan L

    I’d love to read Linchpin! As my career can settle into monotony and routine at times, it’s easy to let my mind follow suit. I want to continue to improve myself and my mind to keep moving forward even when it feels like I’m not accomplishing much. I’m also trying to carve out more time for reading in 2010, so this would go hand-in-hand with my goals for the year.

  • Dean Fuhrman

    I have followed Seth's writing for quite some time, and have always learned a lot from him. I would like to continue by reading "Linchpin." I love the concept, especially building a platform to work from. Your interview, and others I have read today, increase my interest in what I can learn from "Linchpin" plus anything that can help defeat resistance is good by me.

    Thanks for the interview.

  • chr9437@uncw.edu

    I do believe that there are some certain times when a situation must be taken advantage of. I think that metaphor of wanting to go out of your way to make that specific difference is very important in our society. We are heavily influenced by our peers. Therefore, if we see people going out of their way to make a difference, it would strike something in others to strive for this high standard as well. Once everyone is striving to make a difference and to get out and get something accomplished, we will really start to see the beginning of something great.

  • Randy Bosch

    Missed it by 235!

  • http://twitter.com/BillWhitt @BillWhitt

    I've read three other books by Seth, and I would love to receive a copy of this one as well. The idea of emotional labor really connects with me, as I work at a non-profit center for at-risk youth. We're looking for innovative ways to disrupt the cycle of poverty and crime, and I want to be a linchpin in that system! I promise to read it (even if I don't win it for free)!!!
    My recent post The Next American Idol – Church?

  • http://jeffgoins.myadventures.org Jeff

    Excellent interview, Michael. Great probing questions about the book. I am also really enjoying Linchpin. Admittedly, I'm a Godin fan, but I'm finding this book to be unique from his others (which are also great). Reading Linchpin has been incredibly personal and applicable to just me (not my team, organization, or my industry). I highly recommend it, even if someone's never read a book by Seth before. I'm glad to see you're able to share the love like this with 112 giveaways. While I don't need an extra copy of the book, I will definitely get the word out about the giveaway. Keep up the good work.
    My recent post Interview with Seth Godin: Artists, Linchpins, and Following the Rules

  • Niklas

    Why? I dunno really. I just find myself drawn to certain ideas. Generally these ideas reflects an opposition to the "do your assignments-conform to the manual-compromise your visions to fit the status quo and 4 God's sake don't rock the boat"- job situation I'm currently in. I've been in it for way too long and I'm really tierd of hearing myself whining about it. Ideas like Godin's are ammunition in my private war against my own fears. It's a quiet war on Errorism (my word for the fear of failure). Will I read it? Would Usama Bin Laden accept a bunch of Tomahawks for X-mas?

  • Justme

    Wow…this is the 'definition' I've been looking for all my life! What I have thought always made me 'weird', almost insubordinate, is what my employers haven't been able to live without. It's great to finally have a name for it – and of course I will read this (I read everything Seth publishes!). This book can really help folks focus in on what it is about those truly valuable employees and what makes them so. Thanks for the interview!

  • Priscilla

    Hi, Michael,
    Thanks for the great post! It highlighted for me that I have been at the mercy of "the bargain" that is no longer working. I am the #2 pencil and the good SAT test taker. I definitely feel a need for a change of some kind, to break out of this rut that I've been in for too long. Becoming a linchpin sounds intriguing because I want what I do to make a difference. I've heard of Seth Godin and his ideas before, but I have not yet read any of his books. I hope this is a good place to start!
    Thanks for the opportunity!

  • http://www.kristamaurer.com Krista

    I always thought I was indispensable. I was making meaningful contributions to my company that mattered. I was doing things we'd never done before and kicking ass all over the place. But then a new boss (who only became a boss because he talks louder than everyone else) changed my job description and I found myself setting out water and agendas for the meetings I used to be leading. And I hated life. All my creativity wilted. And then my boss let me go. But it was the best thing that could've happened. I was too scared to quit, even though I needed to. So while my future is uncertain, I feel the old, indispensable, creative me coming back to life. And I want to live my life based on what I'm inspired by, by want to do and was created to do, not by what someone else tells me I'm supposed to, or can do. I finally feel fire again. And it feels good. So whether I win a copy of this book here or whether I have to buy it, read it I will. Because a difference is what I'm going to make.

  • http://www.eightforums.com Source

    I'm in a deadend job, I really need to take some advice and get some small business going! =) I need to find a niche small company of some sort.

  • Erin

    Michael,
    Thanks for the opportunity! I would love to read this book! One of my 2010 goals is to read at least one leadership book a month. This book sounds like it is right up my alley. I am in the HR field so I can relate to a lot of what was posted regarding employees and their level of engagement.. I must confess this would be my first exposure to a Seth Godin book!

  • Ballona

    I travelled all the way from Brazil to listen to this man. He is a true inspiration to bring new ideas and concepts to the interaction between clients, brands and people.
    He is a master at his game. I have a Kindle autographed by him.
    I went to this one day class and donated to Acumen fund. I was happy two times in a row.

  • Suzanne Andrew

    I've been evolving into a linchpin, feeling alone and looking for some definition. Linchpin is not something to do, it is a way of being. Thank you! Suzanne

  • Jim Armstrong

    I read Seth Godin's email posts everyday but have yet to read one of his books. He has so much wisdom to offer in so many directions – much like reading the Michael Hyatt blog :). I would love to get a copy and I promise to have it read within a week so that I can then pass it on to someone else.

  • http://jasonwalker.com Jason Walker

    Michael:

    Awesome stuff. Thanks for the offer. Reasons why I’m interested:
    1. I’m young and impressionable
    2. I’m love to read Seth Godin
    3. I promise to read this book
    4. My New Year’s commitment was to read more this year – you’ll help me keep my promise!

    Thanks again!

    Jason

  • http://www.daleschaeffer.com Dale Schaeffer

    Michael, One of my passions is to help others become indispensable. One way we've done this is equipping lay leaders in our church to produce and lead teams within our congregation while laid off from their jobs. We've also done the same with college students struggling to find work post college. One of the goals of these short-term relationships has been to help them see how to become indispensable to others. One has run with it to the point of joining our staff (guess that's what happens when you become indispensable).

    Anyway, I believe this book would greatly benefit the work of our church in connecting people to the purposes for which God has created them…and I would definitely review the book.

    Thanks,
    Dale
    My recent post 8 Reasons Why Church Plants Fail (part 2 of 8) – No Network

  • http://www.travelingtribe.net Jack Fussell

    Michael,
    I'm so excited about reading this book. His recent book Tribes has inspired a significant life change for me. I'm currently working to create a tribe of artists who want to use their craft to make a difference in this world. We've already led a movement of artists to make a difference in Africa and now I'm moving into a new role as a church planter/strategy leader in Northern Europe. Seth's books along with others are inspiring me to lay it all on the line and make a difference. I don't want to conform or comply but instead I want to model and lead others to do whatever it takes to make a difference in others lives. I would be honored to receive a copy of this book. Thanks for sharing the interview.

  • http://theunglamorousnessofmotherhood.blogspot.com Melisa Brotherton

    I don’t really know if I want this book or not. It kind of scares me. I’m a perfectionist. I like being a cog – I excel at it. SAT tests and #2 pencils make my heart happy. The way society is changing freaks me out. I can’t control it…I can’t organize it. The next step isn’t always the logical one. I do promise to read this book – even if I don’t win. I think I need the teeth on my gears to be broken so that I have to discover a new way of being & doing. Thanks for offering this giveaway!

  • http://www.viewfromthe14thfloor.com John Pohl

    Starting next week I will be giving away a free eBook featuring summaries of great marketing books that I have personally found to be of great value. People who download the eBook can read my summary of each book feature and decide if they want to buy it. I make it easy by providing a link to the Amazon.com page featuring the book.

    My first volume features one of Seth’s books, and I promise to read “Linchpin” and summarize it in my next volume, which I will publish in a few weeks.

  • http://twitter.com/BrianBaute @BrianBaute

    I want to teach my four children (ages 4-10) how to be linchpins before they're entrenched in the educational/industrial mindset. Thanks for this offer.
    My recent post It’s a beautiful morning at our house. We’re blessed beyond belief.

  • Andrés

    I want Seth´s book because I know it will impact my life and improve it. I am sure it will give me tools to be a change in the world, to actually create something that can transform the life of the people around me. I am a big thinker, an artist and a dreamer. I know that my calling is to change this earth for the Glory of God. I want to provide spiritual health to people and I think Seth´s book will help me do that. Thanks, Michael, for giving all of us a chance and for being so open.

  • http://www.manvssuburbs.blogspot.com Jeff Hoots

    I would like to receive a copy because I was taught this in school: Finish High School with a 1300 SAT. Finish College with a 3.5 GPA. You will be successful. Yeah, right. Once I master a better way, I refuse to teach my children the same flawed party line.

    Best,
    Jeff Hoots

  • http://ckamalski.wordpress.com Chris Kamalski

    Michael,
    I'll be concise: I am a normal guy who has grown tired of living a normal life. I jumped off a diving board last January and spent a year in South Africa engaged in formation and mission as a part of a small missional community in Pretoria. My life has changed–and my desired 'normal' has shifted. But to be honest, a bunch of this desire is still simply that: desired action, not taken action. I am 30, and realize a deep need to step up my game in a consistent, 'normal' way. I'm tired of mediocrity, and the hypocrisy that abounds in my life. Seth's book is a step in that direction.

    Oh, and I know I'll love it because of this line of Seth's: "The linchpin insists on making a difference, on leading, on connecting with others and doing something I call art." This is exactly how I want to view my life: as a beautiful piece of art unfolding in a world in need.

    Thanks,
    Chris Kamalski
    My recent post 17 Cents.

  • Angie Verburg

    I believe that losing my job last year was an opportunity for me to change my direction in life and work at something more meaningful. I have discovered that this period of my life has allowed me to be more creative through my food blog and to think outside the box. While searching for God's plan for me I have been inspired by reading Seth's blogs and trust that this book could inspire me even more.
    My recent post Sautéed Pork Loin Chops with Green Onions

  • Deb Mull

    I read Seth’s blogs daily – and have a great respect for what he has to say. I promise to read Linchpin before anything else I have in my library, and start the minute it’s in my hands. Seth Rocks! PS: If you ever get a chance to watch any of his videos – do it. It’s educational and fun.

  • John Waldo

    I want to be the Linchpin in the Tribe of Purple Cows. That's is why I'd like a copy of Seth's book.

    I'm working in faculty development at a college with nine campuses, and am always looking for ways to help our organization improve and further develop our faculty, administrators and staff. I think Linchpin could be the next great book to pass on to our VP for Academics as we're in the process of identifying processes to improve our leadership identification and development across our system.

    Besides, who doesn't love free?

  • Linda Bryant

    I want and need a copy of this book because I believe I am on the cusp of something ground-breaking, at least in my own personal and professional development. I have spent several months reinventing and relearning, trying to leave behind old marketing principles, old notions of how to communicate with others. As both as writer and a communications professional, I have a deep desire to do something profound, to break a barrier that I've been having a hard time describing. Now I have a word for it, thanks to this blog and Seth Godin. The word is indispensable. Receiving the book as a gift would be awesome. As a part of my reinvention I went into business for myself a few months ago. Funds are super-tight, but I'm getting a lot more relevant! Thanks for this opportunity.

  • TomKinsfather

    Recently the small town church I pastor grew from 70 to 120. In the same 6 month period the mine where most men work has been in intense contract negotiations that many fear will lead to strike. The church has been a place of comfort and stability.

    I have also tried to relate to our men how following Jesus translates into the workplace. That a Christ-following man will be indispensable to his boss.

    Linchpin sounds like it would help me personally and also provide valuable information to the men I pastor.

    I will read this book even if I’m not one of the ones picked. Thanks for the review.

  • http://www.facebook.com/moira.bindner Moira Bindner

    Thank you so much for the interview with Seth. It gave me a compelling snapshot of his new book. The concepts really resonated with me. Especially as a working mom, it is challenging to keep reading all the latest books to keep up, but this one definately will be worth my time and energy. Also while reading the article i thought of 5 other people to send the article to. I think they will also find the book worth their time.

    I have been a fan of Seth's and really enjoy the daily emails – they give me a fun way to see a new perspective at the beginning of the day.

  • http://intensedebate.com/people/santz85 Santos Samayoa

    I have recently bought two of Seths book Tribes and The Dip, his blog is a constant that i read, his insights are those that i hold on to and try my best to apply. I would like to win a copy of this book because inside I know that there is something better for me to do. Recent Steps that I have taken are pointing me into a life of uncertainty like becoming a part of a future church plant, planning to join a leadership trip in Peru, thoughts about going to Haiti. The Linchpin are the indispensable's, and i want to be that: in my family, church, work, Creativity, and any organization.

  • dhawal

    living in India, at this critical juncture where if you r not a linchpin, you are branded as someone who is just ordinary. and having worked hard throughout my life to get into the prestigious IIT-Roorkee, asia's oldest technical college, i never want to be call ordinary. this book would help me take decisions in the right direction in my career and life. so that i can make a difference by being the Linchpin

  • Greg Thompson

    Michael, Thanks for a terrific interview. The thing that amazes me is how Seth captures the essence of the importance of embracing change. As a physical educator, I try to teach children how to become adaptable rather than adapted in their bodies. I try to help them take control of the change they want and need to see in their physical and social world. The body you have today does not have to be the body you have tomorrow. Becoming a catalyst for social/intellectual change begins in schools. If we get our students to understand the exhilaration that comes from being a risk taker, I think we empower them with one of life's most important survival tools. In our district, we have fundamentally changed assessment practices, abandoned traditional strength training methods, and continue to try to seek the best ways to grow our students every day. I regularly send Seth's blogs out to our leadership. I will definately buy a copy of the book but would love one as a gift. I promise to read it and share its wisdome with our staff and students. Greg Thompson K-12 Physical Education Coordinator Farmington, MI

  • http://twitter.com/Verbdancer @Verbdancer

    I would like a copy of Linchpin to send to my daughter, who is currently job hunting. I ordered a copy of Linchpin from Amazon to read and pass along to her, but I'm thinking that this is a book we're going to both want to have on hand. I will definitely read this book.

  • http://www.facebook.com/brian.james.davis Brian Davis

    Reading the status quo has never really interested me. I have always aspired to being the leader, the one people look to and trust. I also have found in my first ten years in the "Real" world that there was no "take-care-of-you" bargain anymore anyway. I want to be the lynchpin. Being a go-to guy has been part of work ethic from day one. I am getting the chance to live that out in my current job and I as get closer to potentially taking the reigns of the small architecture and engineering firm I work for I strive to accumulate as much knowledge as I can on how to be an effective leader and linchpin. My coworkers look to me for advice being a registered professional engineer and I strive for that.

  • http://www.turbine-online.de Sabine Buehlmann

    I live halfway round the earth away from you, you don't know me other than being a follower on Twitter. People tend to notice tall people first – and my horse and me are both less than 15.2 hh. I was living in fear of being laughed at – … no more! Reading this interview, and what Seth blogged himself: "I published a book today. My biggest and most important and most personal and most challenging book. A book that scared me." I was touched by his whole different way of looking at fear, the biggest barrier to success: I decided instantly to look at fear as a cue, from now on – period. What a huge impact this book already has!! From my gut feeling: I will live this book, and most important: I will spread the word, take the book to http://wandelbarcamp.info and talk about it, help others to discover what I just got from these few lives – overwhelming!
    My favorite quote of the above interview: "Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go."
    Thank you so much for enabling 112 people to share this, literally around the world!
    My recent post Der andere Blickwinkel – Abheben beim Wandelbarcamp 2010

  • http://www.cometothequiet.com Deby Dearman

    My insides ache as I read this article. The concepts have tapped something deep inside the core of my being. I know that Seth is talking to ME! I am a songwriter, photographer who has always felt that 'beauty' has the power to transform. I've longed to write beautiful melodies, to create photos that capture ones essence and get them out so others could be inspired. Now I have a clearer picture of what I've been attempting all this time. I'm trying to encourage people, to inspire them with something beautiful. Seth has ignited a spark inside me . . to be more focused, intentional and to direct my passions to encourage the masses. I hope that the world becomes a better place because I used my creativity to bless and encourage!

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  • http://www.stamates.com Jim Stamates

    I'm at a crossroads in my life. I've just started to read Seth's blog, and now yours and I find the conversation enlightening. Much of the inspiration is a reawakening of past life as we slump into old habits and thought processes. Maybe Linchpin can change my life, maybe not. But I promise to read it and find out. I'll let you know.

  • Sam Koenen

    This interview really excited me! I've heard of Seth Godin, but haven't ever read anything by him. As an administrator at a private school, I found his comments about the commodification of education and employees to be spot-on. I'm been striving to train our teachers to see themselves not as employees but as culture-shapers, to realize that the influence they have in the classroom isn't static, but generational–along the lines of Godin's comment about a vocation being a platform for change.

    A copy of Godin's book would certainly help me communicate this message more effectively. Imagine an entire staff of lynchpin teachers! If you select me for a copy, thanks for your generosity; I guarantee I will read it quickly and thoroughly. If not, thanks for bringing books like this to the attention of such a broad audience.

  • Marylane

    This interview reminded me of my personal opportunity to influence our culture and future generations- to make a difference- by taking the Linchpin message to homeschoolers. Over 1.5 million American youth and their parents are already seeking alternatives to the current "compliant cog" concept of industrialist/government education. Homeschoolers routinely seek entrepreneural career options. This book would support them to keep the faith when criticized to "just fit in" and "get a good job." Youth need to remember “When the opportunity arises, we have to take it, embrace it and push it where it has never been before.”

    After reading this book, I will write reviews for many media outlets (homeschool blogs, magazines, ezines, online support groups, Amazon, writers groups, FB, etc). Whether I win or not, this book will be on our daughter’s “need to read” list for her senior high school year. I will encourage her to submit reviews to teen sites and social media contacts. She and other American youth can turn the mediocre culture of today into a vibrant, passionate, and positive new world of tomorrow. Thanks Seth and Michael for making a difference.

  • http://www.facebook.com/sharrabadgley Sharra

    Hi Michael! I enjoyed reading this interview and thank you for sharing. I posted this link today on my Facebook and Twitter as well. Recently, I read Godin's book Tribes as the Director of a ministry that I work for made it required reading for our staff. Tribes brought up some interesting discussion points within our office. I would love to read Linchpin and would review it on my blogs and would also share the book with our staff. I am a work-at-home mother and also home educate and teach classes within my community and so I fully identify with Godin's creatively charged vision of living, working, and connecting with others in a meaningful and significant manner rather than simply following the status quo. My favorite quote from the interview is “The #2 pencil, the SAT, and the report card were invented by people in search of factory workers.” Our daughter who is a HS Junior is preparing for the SAT (and will find this quote to be humorous!) and college admissions process. I look forward to sharing Linchpin with our daughter as well as she plans for her educational and career future. Many blessings to you!

  • Mary Crow

    I am not one for labels but fancy myself a linchpin. It explains why I never really "fit in" in the corporate world. I am an artist who uses my camera to help others turn their hearts and realize just how special their lives are. I want to read Seth's book to gain insight to who I am, to turn my heart and give me the confidence to lead my own way.

  • http://www.facebook.com/sharrabadgley Sharra

    Hi Michael! I enjoyed reading this interview and thank you for sharing. I posted this link today on my Facebook and Twitter as well. Recently, I read Godin's book Tribes as the Director of a ministry that I work for made it required reading for our staff. Tribes brought up some interesting discussion points within our office. I would love to read Linchpin and would review it on my blogs and would also share the book with our staff. I am a work-at-home mother and also home educate and teach classes within my community and so I fully identify with Godin's creatively charged vision of living, working, and connecting with others in a meaningful and significant manner rather than simply following the status quo. My favorite quote from the interview is “The #2 pencil, the SAT, and the report card were invented by people in search of factory workers.” Our daughter who is a HS Junior is preparing for the SAT (and will find this quote to be humorous!) and college admissions process. I look forward to sharing Linchpin with our daughter as well as she plans for her educational and career future. Many blessings to you!

  • Bill Carrington

    I have wanted to read some of Seth Godin's books for some time. You have now mentioned why I need to get this book. It is "…the best one to start with … " I recently finished reading, "The Motivated Mind" by Jason Gracia. In it he describes motivation, positive and negative, and fear of the kind Seth describes in your interview. I am drawn to discovering how to continue on a path to let go of that fear and perhaps "Linchpin" will provide additional inspiration for me.

    "A chance to make a change." "An alternate path." And an opportunity to "Let go … become extraordinary." But most of all an additional channel to inspire myself.

    I promise I will read the book whether I receive a free copy or not and I will post my impressions of it online.

    Thank you for the opportunity.

  • Rachel Armbruster

    Thank you for your interview and the opportunity to receive a free copy of the book. I am proud to work with several nonprofit organizations throughout the US and Canada. I would love to read the book and share the lessons and inevitable "ah-ha" moments with my network. I am also in the process of writing a book regarding lessons learned from the LIVESTRONG wristband campaign which I helped launch while working at the Lance Armstrong Foundation as the development director. Seth's recent blog about the importance of writing were motivating. My goal is to be a lynchpin, but not only for the company I represent, but really for organizations that serve millions and contribute to the greater good. I appreciate your consideration and thanks again!

  • http://www.rickylaw.org Ricky Law

    Just recently got to know about Seth Godin and has been following his blog updates, from the interview above, I totally agrees what he has to say about the “system”. I was and still am frustrated at the education system we have right now where it is totally exam based and our whole culture is built upon that, students with the best scores in exam go to better schools, get better pays etc. There is so much more to life than just scoring As or getting to top of the class. Even though I’m still young (24 this year), I’ve come to know that change can only start with self, love what you do & do what you love, give your all & expect nothing in return, always see things on the bright side and always have a little faith. Also I haven’t really read any of his books, so if I do win (finger crossed), hopefully this book will be the first book of many books I will read from him. Thanks!

  • Laurel

    The losses of the past few years force all of us to stand on the platform of creativity and feel the waiting space of opportunity calling out our ideas. Seth Grodin lives and breathes in this invigorating atmosphere of ideas and idea skills. He's a pioneer in new perspectives, and he opens doors as quickly as we can peek inside them.

    Of course I want to read his latest book!

  • http://lisatweedie.wordpress.com Lisa Tweedie

    I'd love a copy of Seths new book. I just finished reading Tribes and passed it straight on to my Dad as instructed on the back page. Seth inspired me then to become a leader and start a new project called "The storyboard project" which aims to crowdsource sequences of illustrations to create free phonic reading books. My aim is that when we finally get round to giving the kids in the third world a kindle that we will have some great free content to teach them to read. I finished creating the first step my blog today (-: If you gave me a copy of the book I'd review it on the blog.
    My recent post A win for online teaching

  • http://www.epiccalling.blogspot.com Matt Bowman

    I’d love to get a copy of Seth’s new book. Becoming indispensable, letting go of the average life, & pursuing the extraordinary life is part of what we are called to do as believers. And over the last couple of years, I’ve found that the principles that Seth has written about are solid principles that can be applied even in our spiritual lives & in the leadership of our churches. I plan to buy a copy of Linchpin no matter what. If I were to get a free copy, I would buy another copy to give to another leader in order to encourage & challenge them. I can’t wait to get my hands on a copy of this book.

  • TheKrs

    My last three years, as an American who movedto a foreign country has been the ADVENTURE OF THE LINCHPIN. I had to establish connections, quell my fears anddo manythings that I had only imagined before.in the process I relied immensely on the inexhaustible grace and goodness of God. I tthought of this lastweek during my first interview on (INTERNATIONAL) television!i moved here for love- no job- no prospects. IT HASWORKED. i look forward to reading the book and hope that, if only because I have responded to this on my iPod touch, I will even get a signed copy.

  • http://dickmanfam.blogspot.com Hillary

    Ooooh, my husband and I will be reading this book, whether you give it to us or not! As a commodity at a huge IT company, my husband has had two recent promotions but is actually earning less now than he was five years ago! And his quality of life has taken a dive. How is that for being a compliant cog? We're ready for a change and it sounds like Seth's book might be the catalyst.
    My recent post Hot for tamales

  • http://www.glutenfreeforgood.com/blog/ Melissa

    I'm passionate, inspired and have a message. This is my dharma. I also get the jitters (big time fear) from public speaking, but I have something to say and must learn to say it with indispensable abandon. Help me!
    My recent post bucket list & spinach pesto

  • http://www.glutenfreeforgood.com/blog/ Melissa

    I'm passionate, inspired and have a message. This is my dharma. I also get the jitters (big time fear) from public speaking, but I have something to say and must learn to say it with indispensable abandon. Help me!
    My recent post bucket list & spinach pesto

  • http://twitter.com/ewinkler @ewinkler

    I want a copy of Linchpin because Seth Godin writes like a dream: he has interesting thoughts which he knows how to communicate.

    I promise to read Linchpin because a) my review will make a great post and b) I keep my word.
    My recent post Keep it simple

  • Troy

    I can quote all the amazing books that Seth has written, I subscribe (RSS) to his blog and even have heard him live. But, beyond all that I will read, share (http://www.leadwellglobal.blogspot.com) and then encourage others to use the inspiration received to be a linchpin and make a huge splash of difference wherever and with whomever is their Tribe.

  • Catherine

    I want this book because there are over 2 million health care workers that are commodities as much as patients are. I am fearlessly working on some empowerment practices for nurses especially that will jump start our ability to improve patient care.
    I want to put compassion and care back into health care. My fear is that I will dishonor my patients by quitting and at the same time keep my job until I can have a platform. Simple, safe, compassionate care….how do you want it to look at the end?
    I promise to not only read the book, but to use the ideas learned and share them with others.

  • Cody

    Great post. I was planning to purchase Linchpin on my newly acquired Nook. However, we are having tech issues in the acquiring department. It was supposed to arrive last week. After two trips to the post office, (where tracking had confirmed it's arrival) I am somewhat convinced Mr. Postman is enjoying the delight of a new ereading gadget. I am assuming I could receive a copy of Linchpin from you quicker than locating my Nook, hence the reason I would like to be one of the 112-I could start reading right away.

    P.S. I also went to Baylor. If a sic'em ain't a tipping point, I don't know what is.

  • http://mitulpsuthar.blogspot.com Mitul Suthar

    Why I am a "True Fan" of Seth Godin? Read more to find a FREE tip to read all his books below.

    I would like to explain why I am a true fan of Seth Godin as he mentioned in his last book "Tribes". I started following Seth Godin after I saw his two "REMARKABLE" Videos on "TED.com". I like his presentation style and his slides and his marketing acumen is phenomenal.

    So I subscribed to his blog during last summer and ever since then I am following his blog religiously. Reality check – Seth Godin makes is blog post update everyday at 6:00 AM ET.

    I am a student so I could not afford to buy all his books but I still wanted to read them all. So guess what I got all his books from our library "Ohio link" totally FREE for 4 weeks. Amazing. So advice If you are a student then you might want to explore this option.

    So far I have completed "Tribes", "The Dip" and "Permission Marketing(half way done)'. I have referred "Tribes" book to my leadership. My blog posts are truly inspired by him. I search for his videos on Youtube, Google all the time.

    If I receive "Linchpin" book I not only commit to read the book but also write a brief review on my blog within next 10 days after I receive. "Linchpin" would play an important role in shaping my career that is to take off as I graduate this semester.

    Thank you for sharing this interview with all of us.
    My recent post What is Magic anyway?

  • http://sara.typepad.com Sara

    I read Seth’s blog every morning. He motivates me to think… and act.

    I have almost completed Purple Cow. I carry it in my purse. I have been working for five years on getting the company I work for talked about. I wanted to read Seth’s opinions so I can relate it to my work – to see what I have been doing right so I can keep doing it and how I can do things differently so I can do more.

    Four months from now, I have to tell my boss I have to move to a different city – my family is relocating. I want to continue doing what I am doing for them remotely, maybe with monthly visits to the office. I have four months to truly become the best linchpin I can so they believe they won’t be as successful without me.

    I have already started… Reading Seth’s wisdom in Linchpin may be just what I need to make sure I seal the deal.

  • AReilly

    Here’s the thing…in a world of ‘list checkers’-you know, those people in your office who do whatever they are told even if it makes no sense or that completely miss the mark, but who are praised for being efficient and “reliable”… its refreshing to see that we don’t have to fall prey to this but can stand up, stand out and stand for real humans-with a brain that creates and a heart that feels. Yes, this book apeals to me quite a bit and I’d love to read it. Best- a non-profit professional

  • http://www.tradingfathers.com Karen Rabbitt, MSW

    In the emotional labor of giving birth to a new ministry, I expect Mr. Godin's Linchpins to affirm and enhance my ability to create connections that will change people's lives. As a psychotherapist, I'm aware of the need to be an artist in my interactions with others, to create a stage and an atmosphere that facilitates insight. Linchpins, I expect, will refine my thinking about how to do that in a speaking/consulting environment. Thanks for the opportunity. Blessings, Karen Rabbitt

  • http://davidsantistevan.wordpress.com David Santistevan

    Hi Michael,

    I would love this book because I am a young staff pastor and I desire to be indispensable. It's too easy to be average and just go with the motions of your job. I feel this would enhance my leadership and I'd love to share it with the 12 leaders I oversee in my young adult ministry. I do a lot of reading and you can be sure I'll devour this quickly!

    Thanks.
    My recent post A Worship Leader’s Playlist

  • Eric

    As a new pastor, I am convinced that alternate paths must be examined in order to be as effective a leader as possible in our new society. Growing up in the south (further south than Nashville), we learned to do everything basically one way. I want to break that mold in my life, and have learned a great deal from reading secular books (Execution, Crown Business) as well as religious titles. Seth Godin has offered the public a great deal of wisdom that can be used to rethink the status quo in our churches as well. And I trust your recommendation.

  • http://www.moncriefphotography.com Jimmy

    Mr. Hyatt

    I want this book for two reasons. The more selfish reason is that I want this book to help me build my brand and my business in photography. I recently lost my job and dove into becoming an entrepreneur headfirst. I love all of Seth Godin's books and am sure this book would help me in that endeavor. Additionally, I want to give this book to my friends to help them in their personal and business endeavors become a "Linchpin."

    YES – I promise to read the book! Additionally, I promise I will read it more than once!

    Thank you so much for doing this!

    Jimmy Moncrief

  • John Regan

    Interesting that for most folks of my generation (X) and older this kind of information is still a kind of revelation. However for the Y and Millenials, they already understand and expect that they want significance and the company itself is not important to them. This book can be a huge key to helping us "older" folks not only strive for significance personally, but to coach, lead and encourage the younger folks to rise to their potential. Whether or not I get a free copy, this one is going to go on my book hit list for an immediate read!

  • http://www.godeeperstill.com Lana Vaughan

    I'm standing at a crossroad with a directionless past behind me and a confusion of possibilities swirling ahead of me. A voice of clarity and guidance at this point in my journey will impact the rest of my life. So many signs keep pointing to Seth as one with insight and wisdom.

    I'm listening….

  • http://twitter.com/lizetteclaudio @lizetteclaudio

    I went to the bookstore today, and everywhere I looked, I saw this book! I can't afford to buy it right now, so I decided to wait (even though I'm really dying to know more about what it means to be a "linchpin"). When I got home and read your post, I just knew I had to join this! I've never had the chance to read any of Seth Godin's books (although I'm a fan of his blog), so I'm hoping this could be my first one. :)

    Yes, I promise to read it and review it too!
    My recent post NKJV Greatest Stories of the Bible

  • Jose Uribe

    OK then …. :-)

    – Youngest of 11, & Father of quadruplet boys. Not my accomplishments, rather my Wife's and my Mom's, but a fun fact.

    – I've been "taking care of me – bargain" for a long time.

    - I need to read this book because tough times make a linchpin reconsider if the other half has it better

    - I'm almost as bald as Seth, and only good ideas stick to heads like ours.

    Take Care
    Jose

    P.S. Re Tweeted as Requested.

  • http://twitter.com/Dunnington @Dunnington

    Instant gratification: Seth's Linchpin in Nook. Dog-eared-underlined-margin-noted joy: win @MichaelHaatt giveaway http://is.gd/75yFs. That's my tweet; hope it'll get me the treat of winning Seth's ink-on-paper book for all the above reasons. It seemed especially appropriate this morning to be able to download instantly what promises to be Seth's most important book–this roadmap to the new digital age. And yet as Seth recently wrote in "Why Write a Book?" books–printed books–"change lives." Whether we see it or not, we all change lives. I think Seth's gift is he helps people get better at changing lives for the better.
    My recent post The ugly pineapple and a gift of thyme: good things come when social (and commercial) networking happen in real space

  • http://twitter.com/JustinWise @JustinWise

    I want to read Linchpin because I think Seth has more to say to the North American church than 90% of the active pastors in the pulpit!
    My recent post Divine Commodity Giveway – And the Winners Are . . .

  • Brett

    I sell property and casualty insurance. I have a B.A. in English Literature and a Master of Divinity from seminary. I sell property and casualty insurance. With my work, my top priority is to provide for my family. Next on the list is to learn to approach a traditionally mundane job (who among us battled over who got to be the insurance agent when playing dress up?) in a way that is truly and honestly a valued service. I don't want to be a necessary nuisance, but a partner and a resource. Can creative life be breathed into what I do? I have to believe it can be. And if it is, no doubt my provision for my family isn't just financial, but a dad who can demonstrate to his kids that they can be Linchpins even in something seemingly unexiciting as insurance.

  • Joey

    When I read the first part of your interview about how we are trained and educated, I wasn't thinking of myself and how Seth's book would apply to me, but how it would apply to my 3 young boys – 11, 8, and 5. I would read this book so that I could pass along what I learn to them and influence their lives and those of the 200 cub scouts and boy scouts that I work with weekly.

  • http://twitter.com/silentbutsmart @silentbutsmart

    I would like a copy of this book because I need to know how I can be a linchpin because I am tired of getting laid off after doing such a great job for a company and getting a small severance package ($2,000) after all I do feel my self value is really worth as much as a CEO's paycheck.

    The truth point for me is to become a gifter in life via blessings other people and being a dream starter.

    I try to start my own business (branding/marketing/social media) because it what I enjoy but I am lacking the know how to get an account.

    I promise if I am chosen by you – I will read this and paid it forward.
    My recent post Coming soon

  • Steven

    Michael–I work as a marketing consultant and I have tried to "Godin-ize" many of my clients. I have read all of Seth's books, watched him present live and read his blog first thing every morning. It is amazing how much push back I would get, five years ago, about building a permission based asset, fliping the funnel on its side, etc. It is even more noteworthy how much easier it has become as people catch on. Cog thinking has never worked for me and has actually caused me some pain ( you are "utterly unemployable" comes to mind) and I can't wait to read Linchpin and get the jolt of inspiration it will, undoubtedly, deliver. I will absolutely read the entire book, if not in one sitting, then certainly within days of getting a copy!

  • D Tucker

    It was a dark and stormy night as I realized I had become a cog. again. Reading through the various posts about Seth Godin's latest book here and on other sites it sounds like I need to learn more about shaking off my cogness transforming myself into a lynchpin. again.

    In my position at work, in my family, at church, and in other community organizations have many opportunities to teach and to guide. I look forward to taking the lynchpin principals and infecting others, helping them to overcome their cogness and find joy in their personal change and making a difference in the lives they themselves touch. Thank you, and Seth Godin, for this opportunity.

  • http://kevintwombly.com Kevin Twombly

    linchpins connect things, that's what I do as well. I love connecting people together that can work for the common good. Hoping this book would give me new insight into doing this even better!
    My recent post Ripples

  • Andy

    Michael, thanks for what you do. I have recently been asking myself the question: Are you being as effective as you can be based on your strengths and abilities?" Subsequent questions include: "If not, why?" and "Is it my current position, or my own lack of self awareness or something else." My wife and I have recently received some coaching on our top five strengths which has proven helpful. I also have a potential new venture in front of me. I'm not sure what the Lord will do with this, but I know I am somewhat fearful of making a change in this current economic climate. It seems to me that Seth Godin's new book could prove very useful as I consider my future, and I promise to read it. Thank you.

  • George Jackson

    Action cures FEAR. Action to try something new. Action to read something you have never read before.
    Action to jump into the deep end. Action to leave my old "job" and try being an entrepreneur.
    Action to write this post. ( which is something I never do.) Action to be the a "Linchpin"
    Thank you Seth and Michael for this opportunity.

  • http://twitter.com/ronswanson @ronswanson

    Great interview looking forward to reading the book!

  • http://missionarynatasha.net Natasha

    I, Natasha, soon-to-be upgraded "linchpin", promise to read Seth Godin's masterpiece. This book would serve as a sort of rust remover, shall we say, for people like myself who are in need of the motivation to continue on in this journey. The very thought of being, sanded, polished, and well-oiled to limit excessive squeaking makes me want to stay in place, keep the motor runnin' and head towards the highway of leadership and life, 'cause I was born to be a wild linchpin…born to be wild! LOL!

    Thank you for your strong consideration, Mr. Hyatt…Sir!

    :D
    My recent post Great Performances at the MET

  • http://www.dpeach.com dpeach

    As a missionary I am trying to make myself indispensable to both my God and my supporters. While I know God can work around me, I pray that He works through me. My supporters need to know that I am doing what only I can do with their, and God's, help.

    I will read the book as I have seen so many good things through Mr. Godin's writings in the past.
    My recent post Update: January 25

  • ssrainer

    Looking forward to reading "Linchpin."

  • http://www.trudatmusic.com/raw brenten gilbert

    This is an interesting concept. I am a writer, like those you referenced in the interview, but I also spent eight years at a job that constantly efforted to transform me from a linchpin to a cog. It was a very frustrating time that certainly wore on me. Now, I'm in a position that allows me to be a linchpin again, and I'm hoping that this book will help me to remember how exactly to flesh that out.

    I've read "The Dip" and "Tribes" and enjoy Seth's blog when I get to it. I hereby solemnly promise to read Linchpin should it land on my desk.

    Thanks for the offer and the blog.
    peace… love… bdg…

    My recent post on missions and more…

  • http://www.MindingGaps.com Thomas Lee

    My blog's readership is modest in number but large in thinking and influence. A favorable review here would ricochet through some large companies. Thanks for considering us. Tom

  • http://kansasleadershipcenter.org thomas stanley

    I want a free book because I work in the realm of civic leadership development and I feel that this book could contribute to advance our ideas on leadership and how to make progress on difficult issues.

  • Rohi Shetty

    Hello Michael,
    Thank you for the great interview with Seth Godin.
    I am a little hesitant to say I deserve a free copy of his book more than the others. However, my desire to read the book is stronger than my reservations. :-)
    After working for a few years as a doctor, I quit my job to be a full-time volunteer at a Vipassana meditation center. A few months ago, I returned home to take care of my parents and also to become a freelance writer and blogger, though I still do part-time volunteer work for the Vipassana center (http://www.dhamma.org).
    My favorite line in your interview is: "The linchpin insists on making a difference, on leading, on connecting with others and doing something I call art." I have been trying to do this all my life.
    Books from the US reach India late and are inaccessible for many of us because 1US$=50 rupees and postage is expensive. I will share this book with as many people as possible, who would otherwise have no possibility of access to it. I promise to read Linchpin as soon as I receive it from you.

  • http://jamiedoyle.com Jamie Doyle

    I am a children's pastor – I believe more children's pastors need to jump on this because it's right up our alley!
    My recent post Kicking it into Gear

  • Esther

    Reading your interview really hits home and stirred up a desire to become a lynchpin. I am one of those interchangeable people types: I went through the machine, got a replaceable job – but it's not enough. I want to do more, mean more to people, and leave lasting emotional impressions on people I encounter. I can't keep living like this and I need to change. Seth's book seems to be the key to all that.

  • http://www.facebook.com/lynn.greenbaum Lynn Greenbaum

    Seth's blogs are my favorite, like a sweet dessert I treat myself to and savor. I share his wisdom with my co-workers, family and friends. He has inspired me to make a difference and I believe him. Just yesterday, I purchased the domains for "childrensvoiceblog.com" and "childrensvoicesite.com" to Give Children A Voice To Heal The World. It seems like a huge project and I am motivated by Seth's writings. He writes about and thanks the Big Thinkers and the people he respects. My mission is to create multiple platforms for children to tell us how we can be better parents and what they would do to heal the world. We listen to their collective wisdom and do it. As you can see, Seth has had a profound impact on my life. His book would be studied and treasured. His wisdom would be passed on to the world. That's the direction we're going. Linchpin will keep on course.

  • http://www.yourspiritualnutrition.com Christine Prescott

    You can give my copy to someone else because I will be reading this book. I’m not sure I believe that linchpins can be made. So, show me how, Seth. I think linchpins are born. They become the change person even when they don’t want to be.
    As I was scanning the interview I thought Seth was talking about fear of being thrown out a window (instead of throwing fear out the window). I know that fear. The churches I served had to replace lots of windows with a hole shaped like my body in the broken glass! Churches hate linchpins.

  • kphotos

    This book really sounds interesting. I am a member of Squidoo, the group started by Seth Godin and recently subscribed to his daily blog. His thoughts are original (at least I never considered them before). Seth helps me to think differently about life and work.

  • http://www.facebook.com/open.here Heather René A

    I am currently working on a business plan for a new company & I feel that this book could really help in making me a worthwhile investment to my future investor. It can help me realize how I can make myself a "linchpin" in the industry I am moving towards. Also, as part of becoming a worthy investment, I am trying to get work in the industry I am working towards so I can learn all that I can before starting my own venture, so knowing how I can be indispensable could make it easier to get a job in a field I am passionate about but don't know a lot about. And, once I have my new company up & running it will probably make me a better boss to my employees & helping them realize they are not just "cogs" but that they are vital part to the company! :) And, yes, I promise to read it!

  • Shelli MG

    Love this! Early on, my parents instilled the importance of investing in people; truly, it is a blessing that knows no limits. In that same spirit, I have continued to teach this to my own children and share this with my clients in my coaching practice. It seems to me that being a lynchpin is more than becoming a change-maker; the deeper platform seems to be legacy-building (living life well right where we are at and, at the end of our earthly lives, leaving it well). Isn't that worth passing on? I think so.

  • http://www.michaelstaires.com mstaires

    Michael, I can't wait to read this book. Just two weeks ago I was let go from a very good job. But as good as it was, I felt limited by what I could do or say to really implement change…lasting change that would affect lives. Now, I'm unemployed. So many of the things Seth talked about are hitting me right where I live–today. I'm in the process of updating my resume. Now I'm questioning this. Since I was let go, I've been telling myself and my (very supportive) wife, I don't want a job! I don't want to follow the path…update the resume, sit by the phone, get the call, go in for the interview, schmooze and try to be someone they'll like instead of who I really am. The fear of being unliked. The fear of not being chosen. The fear of rejection. I say NO!
    I want to influence lives. I want to bring about change. I want to be about the things that will make a difference. Remarkable things that will help others. That's what I burn to do! So, as you can imagine…this book hits me right where I live. Like you, I've read all of Seth's books and like you I (from what I've heard) this could be his most important one yet. Thanks for the peek inside.
    Mike
    My recent post You can find it online

  • matt bortmess

    I would love a copy! I've read most everything he's published. His was the first marketing book I read as a pastor. Most definitely will read.

  • http://www.spencersjourney.com SpencerClick

    I think Seth Godin is brilliant. The first book I read by him was tribes – as a Children’s Pastor I lead multiple tribes – his thoughts we so helpful in teaching my teams about living as a family and tribe.

    I can see “Linchpin” being an invaluable tool to help teach my teams about becoming the type of person who is indispensable to our team. It will be a significant shift in vision for my volunteers.

  • http://www.frankchiapperino.com Frank Chiapperino

    Michael, The first reason you need to send me a copy is because my son's name is Michael. Yep, named after you my friend. Second, I'm a pastor in ministry and I work hard to keep what I do in ministry relevant, creative and fresh to keep ensure a timeless message connects with our culture. Third, I've got to have the book because Seth Godin is a really cool bald guy like me! Well, maybe I got the bald part down :)
    My recent post Bringing Hope to Haiti

  • http://twitter.com/besslers @besslers

    For far too long, I've assumed I was dispensable. In the last four months, I've quit my job, moved to another state, refurbed a house, got another (better) job, and started writing again. I need momentum, and from all I've been reading about this book, this seems like the right prescription. It's time for me to be indispensable. Also, I really like the cover, so if you don't pick me, can you at least send me a dust jacket? Thanks!

  • Jenks Farmer

    Just this morning, no really, at 5 a.m. I had a conversation with a coworker. I was doing my P90X workout, he was sitting in his boxers, (we have a bunk house as the office is WAY OUT in the swamp) and I said, " I need to step up and be the leader around here. I need to give up some of my current daily activities, I need to be the critical connection for all you other people who are very talented but very specialized." Ok, so not those words but more or less. I have a trip coming up to read, to think about things and set my goals so can I be bold and ask for a copy of the book before Feb 14 – the day I leave for Laos!

  • jim schmotzer

    i'm in. i work in a campus ministry. helping young adults in life formulation. i direct a ministry w/ 10 staff members. we are focused on being much more than a machine, but a collection of people working to creatively meet people and make a difference

  • Pingback: Book Review: Linchpin, by Seth Godin « Daniel Tardy: License To Sell

  • http://intensedebate.com/people/klreed189 Kyle Reed

    I would love a copy mainly because I have no money to buy this book that sounds awesome.
    I will read it all

  • warren

    I'm a pastor and will end up buying several copies for my leaders. I would love to have a free one!

  • http://twitter.com/aWolgs @aWolgs

    Thanks for making these books available, Mike. This giveaway is a significant gift from Seth, Portfolio, and you, and I appreciate it.

    I would like this book because…
    …I love learning from the wisdom and insight of others. You and Seth are individuals I've come to respect, and your opinions and guidance inform how I live and work.
    …I want to live well – for my family, for my church, in my job, for my friends, for my neighbors.
    …I think Seth's on to something big with this topic. Your Q&A with him makes it clear that you agree.
    …Seth's blog post this morning entitled "Why write a book?" is (another) inspiring thought from Seth on the role of books in the world. I love that he continues to believe in books in general and Linchpin in particular.
    My recent post aWolgs: Godin on "Why write a book?" A worthy question and a solid answer:

    I want this book because my life is in transition. Right now. And I don't know what God is doing, but He's made me aware that my life is changing. I'm in the "Between Land…" – between the stable places where you know where your finances are coming from and that your job is secure for the next season of life. I'm a Worship and Executive Pastor, and I've recently started blogging/writing/tribe-building and prayerfully looking for God to open doors in His timing. And I've kicked on a few doors myself in the process. I love (and will remain) serving my local church… But at the end of the day, I want to make as much of an impact on this world for Jesus as humanly possible. I'm a Kingdom-builder and a Christ-lover and a leader. I believe Seth's book would help me lead more effectively. And the Kingdom will grow. And God will get more glory. Thanks for the possibility – love your blog. God bless.

  • http://kevincole509.com Kevin Cole
  • http://www.facebook.com/webbww William Webb

    I'm predicting that my review of my free copy of Seth's book will say, 'Inside this small book, there's a much larger book that's struggling to get out."

  • Marilyn

    One thing i enjoy even more than reading Seth's views and concise writing is recognizing opportunities to employs principles. Love the intersection of tech, leadership, faith, life!

  • http://sweave.wordpress.com Sarah W

    Michael!

    It seems quite difficult after reading many of the comments why I should be picked rather than any other 112 people, so I'll keep this short and sweet:) I don't plan on living my life in an existence to simply have a job, be promoted, and then retire. God has birthed dreams in my heart to reach thousands of people on the mission field (maybe even more). This isn't my job – even though it's what i'll be doing for the rest of my life – it's my purpose! It seems what Seth was saying in his interview was that the difference between a
    Linchpin and everyone else is that a Linchpin works out of the overflow of their purpose, while others who aren't a Linchpin work to gain purpose.
    My recent post He is with you.

  • http://flexiture.net Monte Davenport

    I lead a diverse but synergistic team of educational diagnosticians, speech-language pathologists, and psychologists. Each year, we evaluate nearly 1700 children who struggle with learning. Because we are a non-profit organization, we have never charged families for our services.

    As Seth said in your interview, I see every assignment as a chance to make a change, a chance to surprise or to touch someone. As a change-agent, I have most recently restructured our scheduling system and reduced our patients’ waiting time to the lowest it has ever been since our center was formed nearly 40 years ago.

    I’m now ready and looking for the next step in this assignment called life…Seth’s book sounds as if it will be a tremendous resource as I look for more chances to make positive changes in the lives of families and children who struggle.

    Thanks for this opportunity.

  • Tyler Bryant

    Hello Mr. Hyatt. Thank you for reading my comment. I want to read Linchpin to gain some insight and some encouragement for the circumstances in which I currently find myself. I am a young, single minister fresh out of Bible College. I have worked for the past two years as an unpaid Associate Minister. For the first year and a half, I worked in a factory in town. I was miserable. Everything inside of me screamed because I wasn't doing anything fulfilling. I would come home and lay on my bedroom floor crying and praying for God to open a door for me to do something meaninful in the world. Well, Mr. Hyatt, those doors have started to open. I well-to-do business man in town has hired me to start and manage a second business which does business process outsourcing. I want to build a business that makes a difference in the community so my goal is to partner with small business and help them to develop a social media prescence. I also want to tie this to local charities. From the details you give in the above interview, Linchpin sounds like just the book for me. Thank you for considering me. God Bless.

  • Melissa

    Well…first, i love books…and a new book, mmm!!

    But, this blog and book competition really grabbed my attention because it spoke to me exactly where I am in my life. I've just come off a long journey of starting a not-for-profit and getting a doctorate degree at the same time. Upon graduation, the non-profit was not generating enough income to meet school loan and other life needs (surprise, surprise!) and i found myself accepting a job here outside of DC as a research analyst. Within the first week, I knew that this corporate job was going against the grain of my core nature. But, i see it as an opportunity: to learn a whole new set of skills, to meet folks (make friends and contacts), and to, hopefully, determine where i want to go from here. But…I don't know what I should be doing to prepare myself. What should I be doing to get from here to there? I think this book might shed some light on that…and that's why I hope you will send me one! :) Thanks for making this opportunity available for so many people.

    I promise i will read the book.

  • Luz Sellers

    I am a new fan of Seth Godin! I read Tribes and I am excited to read his new book as well, especially excited about what he teaches and how I can apply it in my life/business.

  • http://www.gehmanphotography.com Rodney Gehman

    Michael, I'm a photographer in Iowa, and have been following Seth's blog for a year or so. I don't know that I can compete with the rest of the comments on your blog here, but I'd love to have a copy of the book. My industry is so saturated with amateurs who are content to copy and paste the "good" photographers work as their own. I know leading the pack is the most difficult, because you have to break new ground in everything you do, so I'm looking for any tools I can find to keep the lead. I know in my company I'm not replaceable (we're a husband/wife team), but I want to be irreplaceable in the industry as well. Thanks for considering me. Rodney PS Aside from the book contest, I do appreciate following you on twitter.

  • Naomi Whitaker

    I would LOVE to have a copy of this book. Seth hit the nail on the head. If we don't find our creative passions and giftings that God created in us we are just another "interchangeable part". I want to be a person that matters in every area of life, from being the "stay at home mother", the bible study leader, or online chat host….or even as a pastor's wife. I want to make a difference in people's lives in the things I HAVE to do, as well as in the things I GET to do. Not only do I want to do this for myself, but I want to share it with my friends in my circle of influence so they can be the effective leaders God has called them to be. Thank you so much for sharing this review and for the opportunity to receive this book for free. Even if I don't get picked I'm definitely going to put "Linchpin" on the top of my list of books to buy.

    Blessings in Him,
    Naomi Whitaker

  • Lyne

    It's a new world and those of us learning and activating the keys to success in the 21st century know we need to pass on the information – that's one of the keys! My new business, Career Lift, is based on sharing these principles, so I am eagerly and busily reading/learning as much as I can in order to help others activate them in their own careers… that's why I need a copy of the book! Not only will I read it, I will pass it on. In fact, I have an upcoming presentation to the Job Club at Baker University (Baldwin City, Kans) where I will share concepts of Personal Branding, including some of the Linchpin theory. I would love to have a copy of Linchpin to use as a giveaway for a graduating senior to turn what they've learned into useful action.

  • http://www.dawnherring.net Dawn Herring

    My desire in communicating with people is to encourage them to refresh and take care of themselves. I hope to incorporate positive, permanent change into the world, one reader at a time. The Linchpin objective falls right in line with my objective, and I believe I would greatly benefit from reading Seth's book, especially with implementing his blueprint.
    Thank you for giving me the opportunity to share my perspective and enter this giveaway.
    Dawn Herring
    JournalWriter Freelance
    Be Refreshed!
    http://www.facebook.com/dawn.herring
    @journalwriter7 on Twitter

  • http://twitter.com/DerMonj @DerMonj
  • Marcy

    i am almost ready to leap from the plane, sans colored parachute, and trust my own wings. This is not as corny as it might sound … I have been a flight attendant for 37 years. I love the freedom, the travel, and yes, even the people! But times have changed: September 11th, a 40% pay cut, and a lost pension have pushed me into reevaluating who is in charge of my life. So i make lemonade … I work flights only to mainland China, and there I create and design jewelry for the wholesale and retail market. I have developed wonderful relationships with Chinese women running their own small jewelry businesses and we have enriched each other lives through commerce and friendship. I triumphed over breast cancer, recovered from two broken hearts, and successfully advocate for my brilliant son with Asperger's Syndrome. But i am frozen in taking my new business to the next level. I know that Seth's new book will lift and inspire me.

  • Gustavo Lemus

    I’m a Famliy Therapist, a Coach and a qualitative researcher, and i work every day in making a difference. I find a lot of inspiration in Seth posts and i working on making that kind of impact in others.
    Additionally, i’m on the quest of being a mexican linchpin.

  • Tarrus

    I would love to have a copy of this book. Like you, I am a huge fan of Seth's. I recently received a promotion to manage a fairly large department. I am a 31 year old, with minimum hands-on leadership experience. Most of my compentency is a result of reading leadership books such as Linchpin. I look forward to reading and implementing the concepts of this book into my personal life and the culture of my employer.

  • Denise Bacon

    I will read this book! I'm a sponge for self improvement and I squeeze myself out to help other people to improve and to realize their potential, too. My reading of this book will have a positive ripple effect among many others in my tribe.

  • http://jasonhkemp.com Jason Kemp

    Seth Godin is often prophetic and has always been ahead of our time. His insights into our world are amazing. I would love to read Linchpin as this concept of being indispensible has been a theme in my life – something I think about every single day. Adding fuel this this intellectual fire would be great! Plus, I could use some help in working through some of those “fake fears”.

  • Fernanda

    Micheal, what can I say I have always wanted to be a Lynchpin. I even became a graphic designer because I trully believed I could somehow change or inspire people with my work… Unfortunatly over the years other problems aroused and I became part of the machinery. A few months ago a colleague introduced me to Seth´s blog and It was as if something lit up inside. I have been reading it everyday now and slowly I have been putting the pieces back together to become the artist I once was. I want to read the book because I know there is a Lynchpin inside me that has been holding back because of fake fears. But its not just about me, everyday I hear people complain on what a terrible world we live in and I want to show them there is another way.

  • http://thelifeofmisty.blogspot.com Misty Gilbert

    Michael, you do not know me and I do not know you, but I subscribe to Daniel Tardy's blog and he had a link to your post today. I find your comments interesting and it intrigues me to know more about the latest book that Seth has produced. I would absolutely love to have a copy of this book by Seth Godin and promise to read it and follow up with you on it! http://www.dictionary.com states linchpin is something that holds the various elements of a complicated structure together. This is a phenomenal aspect each of us play in some form or fashion in life, whether with family, our jobs, or people we mentor and teach.

    I was introduced to Seth Godin by Dave Ramsey at the EntreLeadership event in Cancun Mexico November 2009. Though I have not purchased any of his books for myself, I have listened to Tribes and got my boss a copy as a year end gift. I get his daily blog emailed to me and am intrigued to read more of his books…this would be a start in that direction if you kindly think me qualified. I desire to be an excellent linchpin!

  • http://www.lifecourseministries.com Michael Lanphere

    I am a person that spent 20 years in the business world and 30 in the ministry as a pastor. I am at retirement age but I never see true retirement as an alternative for me. Now more than ever I desire to light a fire under people and get them off of dead center, hopefully to the point of tapping in to their full potential. God has created each of us with remarkable gifts and abilities, and in my experience I've noticed most never access them, living much of their life on borrowed behavior. I just finished my first book and I am self publishing. I know I have several other books in me and I want to write to make a difference even if it's just in the realm of my current influence. I've watched you on Twitter share your excitement about Seth's book, and now the interview with him has triggered my curiosity. I am going to read it whether or not I'm one of the 112. I'm always open to fresh new ways of perceiving things and it sounds like Seth is setting the table with todays catch.

  • Patrick

    While this interview is informative and exciting, I can see miles of untouched subject matter below the surface of this interview, and I would love to get into it and see what kind of platform this particular book will be. Admittedly, I am not a fan of Seth Godin (yet), and I am a member of no tribe, but this may only be because I haven't had a chance to wade into his material and consider his thoughts. This may be a chance for him to gain another fan, and for me to gain a tribe.

    Also, once a book hits my desk- especially if it was referred to me, and this has been referred to me twice- it won't leave my possession until it has been read, and then it will be spread and referred to any I believe will benefit; as long as it has benefited me.

  • http://twitter.com/garrettbonnette @garrettbonnette

    I would love a copy of the book LINCHPIN because I believe in the concept he is talking about. I am always trying to be the best husband/son/friend/employee as I can be and really feel that the information he shares will help me develop further. I currently work for a non-profit and we are attempting to break new ground in becoming effective in changing the culture around the world to better the lives of the next generation.

  • http://twitter.com/KrisZerbonia @KrisZerbonia

    The topics covered in your interview resonate in my heart and mind as I've noticed these themes weaving themselves into the person I'm becoming. I'm interested in reinforcement of the concepts that are slowly overtaking me. I work with college students… I am increasingly aware of the need people have to feel free to be themselves as they pursue their dreams, visions, passions and intended purpose. Yes, I will read this book! I, also, recognize my need to courageously turn myself inside out in pursuit of the most authentic and influential life.

  • http://www.trostmovingpictures.com Joseph Jestus

    Hey Michael –

    Here are three reasons why I should get one of your free copies of Linchpin:

    1) I'll post pictures of myself reading the book, thereby allowing you to "follow
    up" on my promise. If need be, I'll give you a Ustream link to watch me read, but
    c'mon your the CEO of Thomas Nelson, you've got to have better things to do than
    watch me read a book, right?

    2) Seriously, number one wasn't good enough to get me a free book by itself? Crap.

    3) I know "The Robert Smith" and I have eaten dessert before dinner. This was
    a sucker punch I know, but how could you deny me now ; )

    In all honesty, thanks for the great interview and for being so open and transparent, I'm
    a big fan. There's probably a bunch of cooler comments and people who will win this before me,
    so I'll just go buy a copy – stink, there's my fear of of failure again. Man, I need this book.

    Joe

  • http://msuwordsmith.blogspot.com Elizabeth

    Michael, I don't just want this book, I need this book. After falling off the career train for nearly a decade, I'm working so very hard to reinvent myself at 50. This is exactly the type of information I seek, devour and grow from. By way of a little back story, I experienced great career success (by others standards) in my younger years, but achieved little satisfaction. I found myself nothing more than a "cog" in the machine, just as Seth describes. A series of unexpected life twists (the loss of my spouse, a car accident that left me temporarily disabled, and the loss of my home and possessions to Hurricane Wilma) sent me scurrying down a deep rabbit hole for nearly 5 years. I am grateful for all those experiences today and working to regain my footing on solid ground. The climb back was challenging, but I have emerged a much better human being for it all, someone capable of being a true linchpin, since my skills and insights have only deepened with the understanding. I recently completed a master's degree in mass communications, started blogging and hope to consult and edit once again…I'm almost back, and I know this book would be another life-changer for me. I've been following Seth's blogs and tweets, and am currently reading "All Marketers are Liars." I already know he speaks my language. Please, won't you consider throwing me the rope while I climb back into the world?

  • Randy Bosch

    I am acquiring and will read Seth's new book, as I have his past work, and follow his blog. Please give a copy of "Linchpin" to someone who can't afford to buy it. If you give a copy to me, I will give one of my (then) two copies away to someone who cannot afford it.

  • http://www.onechristiannation.com Frank Chimento

    Tipping Point, Blink, Outliers, Influence… all great books that I've read and studied and I would love to read Seth's book as well. I've devoted my professional life to coaching, teaching, mentoring business people to realizing the fullness intended for their life. Overcoming limiting beliefs, establishing new perspectives, creating new behaviors and experiencing new, better outcomes in life and business is critical for receiving certainty and significance. If this book is as on point and culturally relevant as you propose, I would like to strongly suggest it to all our members at http://www.onechristiannation.com. Thanks for bringing this book to my attention.

  • Michael

    Seth inspires me. Ever since I played his email sweepstakes at YoYodyne, I've been following his words, wit and wisdom. His blog sent me to this thread. His example pushes me to try new ventures.
    But i don't want a free copy for me. I can buy my own copy. I want one of the autographed copies to give to my 17-year-old daughter who will be graduating from High School in June.
    I'm a smart, successful adult. People pay me for my ideas and my advice. But my own daughter won't take any advice from me. Money … yes, car keys… yes, butterscotch brownies … yes, but advice … no.
    She's a good kid with big dreams. She plans to spend next year in Mexico volunteering and learning Spanish before starting college the following year. She wants to lead her generation in changing the world. And I think she can do it. But boy, would she benefit from some of Seth's lessons in Linchpin.
    Thank you for giving me a copy to give to her.

  • dannyfranks

    Why do I want this book? Aw man, it's Seth Godin, the king of all things leadership and logistics and life-changing books. But that's not the real reason. The real reason is I've never known how to spell "Linchpin." Is it lynchpin? Lenchpin? Linchpen? But with this book on my shelf, one glance and suddenly I look smart. And THAT is what will make me indespinsable. Um…indispinsible. Uh…never mind.

  • Maxwell Adams

    This interview alone has simultaneously encouraged me, inspired me and confirmed for me some things that I have been thinking. If this is just the surface of what is contained in Linchpins I can't wait to see what else he has to say! The timing of this book and where I am in my life, at this moment, is unbelieveable. It seems to have been written for such a time as this. Once again, Seth shows why he is on a completely different level then other authors in this genre.

  • Tyler Bryant

    And yes, I promise to read every page!

  • http://twitter.com/Dion_Govender @Dion_Govender

    Hi Mike, if you only knew the effect that your blog has had on me in the last four months or so that I've been following. I suggested to my wife that we move to Nashville so that I could apply to your mentors group, but it didn't go down well.I've read four books that you suggested and will be ordering another one. I've started my own blog after being inspired by you and it's proved to be an amazing creative outlet for me. Thank you. Back to your question. I think I'm a rough-around-the-edges linchpin. As a matter of fact, I think I've been fighting against being a "linchpin". Besides reading Seth's blog I haven't read any of his books and would love a copy to get started. Either way, I will definitely be ordering the book. Thanks a ton Michael.
    My recent post Book Review: Made to Stick

  • http://www.facebook.com/profile.php?id=1668536023 Kathleen Thompson

    I want a copy of LINCHPIN because I love the way Seth Godin thinks. I am a kindred spirit in wanting to remain conscious of how I show up in the world. I am happy when I am actively using my creativity to define and redefine who I am at any given moment. I want this book because I am open and receptive to change. Not only am I open and receptive to change, I really get that I'm happiest when I can embrace it and thereby negotiate my next steps in life and work with a little less resistance. I need to read Seth's book and be reminded that following my heart and telling the truth are like breathing…

  • SD Jensen

    I, too, accept the challenge. Found your link as I’ve been a follower/admired Seth’s ‘no nonsense’ take on the world as it exists today and how to survive in it. Would love to read your book–see it as not only an innovation tool, but also a way to inspire/mold young upcoming leaders in our world today.

  • Shona Lockhart

    There are very few authors I like enough to want to buy the hardback version of their books as soon as they are published rather than wait for the paperback version. Seth Godin is one of those authors. Seth's regular posts are also one of the few I would also read instantly as soon as they hit my mailbox, most of them I retweet too as I think he just talks SO much sense. In short, I'm a huge fan and the topic of the book sounds fascinating. I know I will read it cover to cover as soon as I get my grubby little hands on it! What else can I say, I would be really honoured to receive a copy – choose me please, pretty please! Shona

  • http://emergentfortherestofus.wordpress.com/ Josh

    I am a young Student Pastor, who doesn't want to be a Student Pastor. I love the ministry but feel out of place working with teenagers, instead I would much rather be working in the arena of leadership with adults and not consuming so much Pizza and talking about the Jonas Brothers. In my current station in life I feel that I need to set myself apart in order that my current church will invest in me for the long term. Therefore according to your review Linchpin seems like a needed read for me.
    My recent post Real Sunday Thoughts on Monday

  • D Tucker

    It was a dark and stormy night as I realized I had allowed myself to become a cog. again. I have allowed myself to forget my some of my dreams, my purpose, what makes me enthusiastic and, knowing what littile I do about Seth Godin's books and ideas, this could well be my missing piece at this time in my life.

    After reading this I will share what I have learned to those I work with, my family, those I teach and work with at church, fellow board members on community organizations where I serve, etc, hopefully infecting them to move beyond their cogness and transform themselves into lynchpins. Thank you for this opportunity.

    PS: I have posted a link to this on Facebook already.
    PPS: I thought I already posted, but I can't find it so please don't count this as an attempt to enter twice if my other, similar post is still on the site. Thanks!

  • Josh Swift

    Michael,
    I won't try to impress you with a long comment, so here are the facts. I am a new Health Director in northwest NC and I am the youngest Health Director in NC. Public Health has dealt with H1N1 and budget cuts just like everyone else, and it has been a crazy time to be a new director. I have a beautiful wife and a 2 1/2 year old daughter. I found out about you through the Giant Perspectives blog and found Jeremie K. through John Maxwell who I have listened to and read his books for about 5 plus years. I appreciate your time and hope I can get this book. Josh Swift

  • Dan Brubacher

    Michael,
    I would love to receive a free copy of "Linchpin" by Seth Godin. As I read the interview, I realized that this describes exactly what I am trying to be in the church where I work: an indispensible person. I am so NOT on the just-do-your-job-and-don't-worry-about-the-overall-organization-and-collect-a-paycheque program. I have enjoyed Seth's other writings, including his blog, and am confident that this new book would help me to be the kind of employee that my employer can't live without. And yes, I do promise to read it very soon if selected. Thanks for these awesome book giveaways!

  • http://organic-birth.com Toni Rakestraw

    This book sounds like it is exactly what we need. My husband and I have never truly fit in at work. We approach things differently. We just found out that my husband can no longer drive (he's a school bus driver) due to medical issues and so we are both scrambling to make our living in a different way. My writing job pays peanuts and so I am attempting to grow from writing to freelance editing.

    From reading the interview, I believe this book could really help us pave a new way for us and our family. We have several children depending on us to succeed. This book would not only be read at our house, it would be devoured. Our two eldest children are already on unusual career tracks compared to most their age (art and writing) so I think the book would help them as well. We would really appreciate a copy. Thank you for your consideration. I will be sharing your kind offer on Twitter.
    My recent post Jan 16, The Doula Guide to Birth

  • http://organic-birth.com Toni Rakestraw

    This book sounds like it is exactly what we need. My husband and I have never truly fit in at work. We approach things differently. We just found out that my husband can no longer drive (he's a school bus driver) due to medical issues and so we are both scrambling to make our living in a different way. My writing job pays peanuts and so I am attempting to grow from writing to freelance editing.

    From reading the interview, I believe this book could really help us pave a new way for us and our family. We have several children depending on us to succeed. This book would not only be read at our house, it would be devoured. Our two eldest children are already on unusual career tracks compared to most their age (art and writing) so I think the book would help them as well. We would really appreciate a copy. Thank you for your consideration. I will be sharing your kind offer on Twitter.
    My recent post Jan 16, The Doula Guide to Birth

  • http://www.gotlaos.com Peter Whittlesey

    In Seth's new book, Linchpin, the subtitle is "Are you indispensable?" Don't most of us wish we were! In my mind indispensabiality, rather than an absolute goal, needs to be thought about more as a state of mind. While other people may look at us just as another cog on the wheel, regardless of what we do to try to change their perspective, what seems most important is how we view ourselves. In what ways are we linchpins in our lives? As always, Seth tacks outside the mainstream thought, and I'm eager to read his new book.

  • Richard W.

    I'm an animal when it comes to reading and would love to devour this book! I am indispensable at my current job but I'm starting a business and want to become indispensable to my customers as well. Please give me the opportunity to read this book immediately. Thanks!

  • http://lloydhome.com David Lloyd

    While I never thought of what I do as a ‘linchpin’, from your interview it appears I may be on that path. I went to college to get out of my rut. I studied Math because it engages my personality and put me with people I relate with. Once I got a big dose of corporate stagnation I started my own business and never looked back. Everything I have learned about running a successful technology based company has little to do with the technology and much to do with real and deep relationships with people.

    I would really like to read this book. If I do not win it then I will go buy it. But winning it would be a lot more fun, especially since I have only won something one other time that I can recall.

  • http://www.rplusr.co.nz Catherine Robertson

    I’d love a copy of this book beause being – or trying to be – a linchpin is hard work. I say ‘trying’ because I don’t believe you can be a linchpin if you are not humble – it’s about striving to do more, be more, and mostly help other people be more. You can’t do that if you are an arrogant so-and-so. It’s hard work because not following means there’s no clear path: you have you machete it out on your own. It’s hard work because you have to be your own cheerleader. It’s hard work because sometimes you feel like no one is doing it but you. I’d love this book. It will be something I can turn to when it all seems a bit too hard. Thanks.

  • Lanny Richardson

    I didn't know that I was a "linchpin" most of my ministry until I read your interview with Seth about this new book. I am beginning to understand why I have frustrated all of the "cogs" in the system for years. Guess this is why I have felt like I was a wrench thrown in the middle of cogs and tearing things up – because I would not conform. Too many times others said I was a "trouble maker". I see know if is because I don't like the status quo. I have just sarted following you and Seth within the last month or so. I really would like to win a copy of this book. I am seeking to be a linchpin by starting a missional connect service and sure could use the advice that is treasured within … looking forward to mining the depths of this book from Seth. I look forward to receiving the call on how to receive my copy!

  • John

    I have never read one of Seth's book and heard many great things about this book.

    I want to make a difference, I want to lead and connect with others.

    I promise to read this book!

  • http://MaraMattiaArt.blogspot.com Mara

    I'm sorry, this may be the only negative comment you get…
    I would like to read some examples. It sounds a little like being an entrepeneur within your organization. Being a linchpin sounds good, but not everyone in a culture can be one. Linchpins and the "management" need the "assembly line". And how does a linchpin without a winning personality overcome a jealous manager in the workplace? How do good ideas but lack of experience, or a shy personality get a voice with management that says' "been there, done that…didn't work"? Or how about the new, inexperienced just-out-of-college management team who replaces the experienced, on-the-way-out (50 + yr. old) former manager who's seasoned with an innovative, proven track record, but who's expertise management won't listen to (even though the organization is in the red for the first time in 125 years)? There is also the question of how to divide your energy…use it all at work or save it for your family…after all, the bills must be paid, and there has to be harmony at home! Or the company with the policy that says 98% of employees are only allowed to work part time? I would say, respectfully, that most of today's authors would like to be linchpins, but are only part of the publishing industry's assembly line. How would this theory apply? The linchpin idea of self-publishing is still only viable for very few with ample time and resources as a way to make a living to support their families. The bills must be paid, the roof is leaking, the kids need boots, little Johnny has ADHD, grandma's neglected in a nursing home, the church needs volunteers to organize a neighborhood reach-out, and whoops, we missed our marriage mentoring appointment this week!…and we haven't mowed the lawn yet!…etc. Sounds like a good read – if one has the time! I'm a professional illustrator. I have a Twitter account, and facebook, and a blog – but gosh, I barely have time to keep the blog updated!
    My recent post Watercolor Portrait a little progress

  • http://MaraMattiaArt.blogspot.com Mara

    I'm sorry, this may be the only negative comment you get…
    I would like to read some examples. It sounds a little like being an entrepeneur within your organization. Being a linchpin sounds good, but not everyone in a culture can be one. Linchpins and the "management" need the "assembly line". And how does a linchpin without a winning personality overcome a jealous manager in the workplace? How do good ideas but lack of experience, or a shy personality get a voice with management that says' "been there, done that…didn't work"? Or how about the new, inexperienced just-out-of-college management team who replaces the experienced, on-the-way-out (50 + yr. old) former manager who's seasoned with an innovative, proven track record, but who's expertise management won't listen to (even though the organization is in the red for the first time in 125 years)? There is also the question of how to divide your energy…use it all at work or save it for your family…after all, the bills must be paid, and there has to be harmony at home! Or the company with the policy that says 98% of employees are only allowed to work part time? I would say, respectfully, that most of today's authors would like to be linchpins, but are only part of the publishing industry's assembly line. How would this theory apply? The linchpin idea of self-publishing is still only viable for very few with ample time and resources as a way to make a living to support their families. The bills must be paid, the roof is leaking, the kids need boots, little Johnny has ADHD, grandma's neglected in a nursing home, the church needs volunteers to organize a neighborhood reach-out, and whoops, we missed our marriage mentoring appointment this week!…and we haven't mowed the lawn yet!…etc. Sounds like a good read – if one has the time! I'm a professional illustrator. I have a Twitter account, and facebook, and a blog – but gosh, I barely have time to keep the blog updated!
    My recent post Watercolor Portrait a little progress

  • Susan Lake

    I am a small business owner. I have recently been watching my staff and have the overwhelming desire to scream "SOMEBODY GET THE PADDLES!" They are walking zombies…and I put them there by forgetting the core value that I started this business with. I wanted empassioned people that used every consumer encounter as an opportunity to WOW…now it seems it's an opportunity to blahhhh. I want to inject them with the desire to approach each interaction with enthusiasm again and I think this book may make the difference. Please send me a copy. I will repay you with an office filled with linchpins that don't need resuscitation throughout the day. Consider the reduction in electricity your "green project" for the year. :)

  • Tony Snyder

    In short, I would like to have this book so I can read it, then give it away. Books like these should never be on a shelve waiting to be read. I already line up with the concepts Seth laid out in the interview, but I am curious if there are more that I haven't thought of yet. I fully resonate with the brief comments on our education system and how they just don't get it.

    So shoot me a copy or don't. One way or another I'll get this book for a short time and then pass it on to someone else, hopefully to never return back to me for more than a few hours while I find a new reader.

  • http://www.gofishguys.com Jamie Statema

    I want to read this book because Seth's other books have literally changed my life. Purple Cow came at a crucial time in my life and career. I tell people often that the success of my company can be attributed to two books: The Bible and Purple Cow! I can't get the Bible signed by the Author but it sure would be cool to get Lynchpin signed by Seth! You better believe I promise to read this at least once a year like all his others.

  • Alan

    In the last month, I've attended both a wedding and a funeral. I walked away with a strong distaste for both. At 47, I've lived long enough to build up my share of regrets for not building the marriage I would like and as I look toward the end of my life, I question what my legacy to my friends and family will be. Frankly, it's not what I want. On top of that, the 'contract' with my corporate employer is being renegotiated. Oh, it was never really a contract but I liked to pretend it was. 'Do a good job. We'll pay you a good salary and you can work here as long as you like.' Right. So I am now at a crossroads. Do I wait for them to dictate the next step or do I start now to find the next position? Regardless, what would I like to do next? At the moment, I would package myself as creatively as possible but would still look a lot like the middle manager whose resume is next to mine in the stack. On the other hand, maybe I'm really a Linchpin (or a potential Linchpin) but have never looked at myself and the world from that perspective. Maybe this book will be the signpost I was looking for.

  • http://twitter.com/aanhelica @aanhelica

    I loved this! I got a tweet about Seth's new book from @DanielTardy. His review was great, but even better yet it had a link to this interview! I am a huge fan of how Seth Godin's style of communicating and your interview captured great aspects of his current work.

    George Bernard Shaw said, "The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can't find them, make them." I truly believe this which is why when Seth says, "Fear for a linchpin is a clue that you’re getting close to doing something important," it resonated hugely with me. I've always had this feeling that I have so much more to do with my life, not for the glory of immortality, but for the fact that I have a unique contribution to offer. I feel sometimes that it would be irresponsible of me to ignore this and take the easy way out. For myself, the easy way out would be to continue simply doing what I'm comfortable with and never pushing the limits to discover what I'm great at. So as you can see, much of this interview speaks to me directly for where I am in my life.

    In addition, I've been on the brink of starting out on a new business prospect which I think will work out fantastically because I BELIEVE it will! The message in this book seems almost like a sign continuing to encourage me as I battle the doubts that try to creep up and help me to shake off the fear. I'm currently reading a book of a similar topic (although from a different approach) called "In a Pit, with a Lion, On a Snowy Day" by Mark Batterson. If you're familiar with this book, you can understand my point. It's time for me to put doubt aside and go after my goals. I do not believe success is a measurement of how great something turns out to be, but rather the fact that I tried and did my best!

    So regardless of whether or not I'm selected for the book, I will make sure to get it, read it and turn to a great new chapter in my life! Thank you so much for this contribution that you have made in posting this interview and for sewing forward the seeds of encouragement!

  • http://twitter.com/leeGTurley @leeGTurley

    I recently graduated with a degree in entrepreneurship from an excellent program at Belmont University. Throughout and after my studies I naturally considered the real use of going to school to become an entrepreneur. I gained some invaluable insight into what it is to be a great leader and entrepreneur but I am also conflicted with the feeling of having a degree and what it is really worth to who I want to become. As I am already searching to discover how I can project myself as a unique and irreplaceable harbinger of courageous leadership, I would be extremely grateful to receive your guidance and goodwill in the form of this book. I am not extremely familiar with Seth's work, other than Purple Cow, but from what you have revealed I cannot imagine how this book would not have a great impact, not just on my life, but on all the others whom I come in contact with. I won't just promise to read this book…. I also promise to pass it along to the next seeker in the same fashion as I received it…. as a guiding gift.
    Even if I don't receive a copy…. the fact that you are willing to give them out to those who can truly use them is priceless to the big picture. Thank you!

  • Michelle

    My husband is a big Seth Godin fan and I would love to get this book for him to read! He's been out of work for a year and just started a new job yesterday! Money is tight, so a free book that I know he wants so badly would be a great surprise. We both follow you on twitter and read your blog regularly. We are big fans. Thank you so much for offering this and giving people a chance to own this book for free!

  • http://twitter.com/Potus16 @Potus16

    Michael, I am a sold out Dave Ramsey fan and he talks about Seth Godin all the time. I haven't yet gone out and picked up one of his books, but only because I currently have 8 other books sitting on my desk with one I just started on my bedside table and two already read just this year. However, if I am lucky enough to get this book, it will go straight to the top of the pile and will read by the end of February. As VP of our family business, it is on me to learn from my father, and others like Dave Ramsey and Seth Godin, how to be a better businessman, because it will someday be up to me as to how well the families of my siblings and our team members are taken care of and that there is a source of stable income to provide for all of us. This idea of "Linchpins" sounds quit intriguing and I really want to understand it better and understand how to be a "Linchpin". Either way, I will be buying multiple copies of this book. Thank you.

  • sal

    Because I think God really wants me to have it :)

  • Tony

    I'm a linchpin. Just want to read the book to see if he got it right.

  • http://www.riceconsulting.com Randy Rice

    Michael,

    We met during the days of Y2K. Thanks for the great blog! I consult and train in the field of software testing. In this specialty field, we are the people who try to find bugs in the software before the customer finds them. In the last 10 years or so, our profession has become a commodity to whoever can find bugs faster and cheaper – even in highly critical software like medical devices and finance. However, "faster and cheaper" is proving not to be finding the more insidious problems in software. I think the points Seth makes in this book would be valuable to the leaders and testers I train. I keep trying to find ways to make the point that it's all about adding value and being indispensible to the company, not just to the team. In this economy, people talk a lot about the need to create jobs, but I think that's the wrong paradigm for today. People need to understand that work as our parents knew it ended a long time ago. We are all free-agents in the marketplace. That's why I would like the book – to help spread the word. Thanks!

    My recent post Welcome

  • http://www.strategycentral.org Mark Howell

    First…great set of questions! Love the insight that "fear for a linchpin is a clue that you’re getting close to doing something important." That will make us all rethink what we ought to be on the lookout for.

    I've loved every Seth Godin book I've read. Packed with aha moments and once read, littered with stars, underlining and dogeared pages.

    Linchpin looks like something I'll be reviewing on my blog http://www.strategycentral.org If you've got a copy for me, I'd love to check it out!

    mark

  • http://twitter.com/_kp @_kp

    I have not read much by Seth Godin, actually. I came to hear about this book through AoNC: http://chrisguillebeau.com/3×5/. I am also not a blogger, although I am a reader of a few blogs with messages similar to what this book and Seth Godin's other works seem to be about. What I am is a college student in computer science, which consumes my life for the most part. Computer science is one of those fields where it seems really easy to fall into place as a non-linchpin in society. Many of my peers are already looking forward to a regular 9-5, maybe with some flex hours and good benefits and most likely with a good salary, which might be great for them, but that's not what I want at all. I want something different, but I'm not sure what that is. If I win a copy of this book, I would definitely read it and take it to heart. This is the kind of message I am looking for.

  • Charles Bohannan

    Right now I'm deep in The Dip, working on my Purple Cow for the world.

    Most days I feel lost and alone. Yet, I keep marching because the artist warrior in me *knows* the future holds great promise. Consider me passionate and committed and more than willing to supersede what Seth describes as "good enough."

    If Linchpin truly is about greatness and independence, about dignity and the quest to uplift the world, then no matter what I will find a way to read and embrace it. I just hope my thoughtful comment here fetches me a (much appreciated!) copy.
    My recent post Do SWAG Blogs Bother You?

  • http://twitter.com/dianabog @dianabog

    Seth Godin's common sense approach is very refreshing. His out of the box thinking is inspiring. You would think the man invented the word FREE! He had me at Meatball Sundae.

    Thank you Seth for re-teaching us how to think, how to create a tribe, and who to follow! I would love to have a copy of his new book.

  • ilovebruce

    Michael!
    Honestly, I'm kinda lost, I didn't quite understand what this book is all about. :p (but I will read on again.)
    #1 reason why my brains can't absorb much is I'm 100% stressed caused by my current job & too desperate to find a new one, because I'm really losing my sanity NOW. And it's 3:06am over here.
    I'm hoping Seth's book is in revelance to my current situation but whatever it is, I promise to read LINCHPIN (& I don't know why it reminds me of Rumpelstiltskin/Leprechaun) & I'll even write a blog to prove it.
    Pls, pls. I know you will pick me.
    Thank you!

  • Marcie

    This book seems fascinating. I would love to read this book and share it with my husband because I think he seeking to be a linchpin type person in his career. Also we are raising three girls that for better or worse need to be trained up to be a lynchpin. If I get this book I do promise to read it!

  • William Wallace

    Michael… I'm an avid reader of all things Seth… Small is the New Big, All Marketers are Liars, etc, etc, etc… It would be an honor to add this book to my collection – especially as both of my businesses strive to enact change – http://www.image-in-design.com for branding and http://www.deservingfamilies.com to help the foreclosure problem today. Also, Michael, it's only via Seth's blog that I came across your site, and being a Christian myself, I'm always interested in what is happening in my God's sphere. Take care, and blessings to you and yours. William 'Sandy' Wallace

  • http://twitter.com/shrinkgurl @shrinkgurl

    Pick me pick me…Seth always kick starts my day and his daily blog is always one of my first stops of the day, his ideas always food for thought . Seth is truly inspirational. The snippets that Seth shares in his interview with you are immense… so as I said pick me pick me:)
    My recent post A simple eye test could help diagnose bi-polar disorder

  • http://www.personal.psu.edu/drs18/ david

    Michael, I love to read. For tips on what to read, I once relied on Harold Bloom's Western Canon; slowly I switched to friends online and off. I've never read Seth's books though I read his blog regularly and have listened to him read Tribes. The tactility of a book from him would be new and the newness would reinforce the importance. I'll read it. I'll do my very best to understand it. I will act if we agree action is needed. But in all honesty I can afford the book and if you need to give it to someone who can't, I'll buy it anyway. Thanks for the offer, either way.

  • http://twitter.com/bgmckinley @bgmckinley

    I have never read one of Seth's books, but would love to read this one to see if I am a linchpin. I've been with the same company for 14 years and am really looking to make a difference.

    And I promise I will read this book.

  • http://twitter.com/DeliverBliss @DeliverBliss

    I'll be honest, I have already ordered the book. I've read much of what Seth has written (published and digital).

    A signed copy would mean a lot to me, but it would mean much more to the customer I'd hand it to.

    As Seth said, "Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. Every time we waste that opportunity, every page or sentence that doesn’t do enough to advance the cause is a waste."

    Seth is about sharing. I'd love to share a signed copy of his book with a customer that really needs it.

  • http://churchrobin.blogspot.com Robin Arnold

    From reading your interview I think I went from being a purple cow to being a cog in the job hunt machine because I moved across the country to another state and my cool new job went bust. I'm having trouble finding my purple cow self again. While it's probably a little about building integrity and reputation over time I'm up for reading this book to see what Mr. Godin has to teach.

  • Trish

    Hi Michael,
    Thank you for the interview above — I would love to receive a copy of the book for 3 reasons. first, I haven't read any of Seth's books having only heard about them recently. I have read his blog and would like to dive deeper. Second, I am a mother blessed with 3 beautiful kids who realized rather early that to "have it all", I couldn't accept a "cog" job, working 24/7 with a diaper bag and baby on one arm and a crackberry in the other hand. My "art" has been working as a marketing consulting, getting high tech companies to think of marketing as a conversation and then (and only then) using technology to enable that conversation. I think Seth's work will help me develop that idea further. Lastly, I would like this book to help me develop a better path for the education of my children (THEY are the reason I promise to devour this book). In reality we can't keep our children out of organized education because they will need to compete on a global basis someday. BUT we can evolve the way they think about education and a life resume. Who do you want to be, what excites you, what experiences and connections do you need to see the bigger pictures? how can your talents help make the world a better place, can you lift others less fortunate in the process, can you monetize that passion to support yourself? I guess I'm trying to figure out how to design the life of their dreams — within the current system.

  • Dr Mike Bebb

    I like the insights and recognize I need help with my emotional labor. I will enjoy reading your book in the deep south- New Zealand mike bebb
    Ps interesting that your programme sees New Zealand as an error.

  • http://intensedebate.com/people/paulmsparrow paulmsparrow

    Michael,
    While Seth is an inspirational out-of-the-box thinker I doubt his autograph will yield much on eBay, so I don't want the book for its resale value. I want the book because I WILL read it and I'll read it because I need to sample new flavors of Kool Aid. My writing future demands it! At age forty plus (bordering on that not so attractive, undeveloped easement called fifty) and well into writing my first book (Christian non-fiction), I'm tiring of recent agent blogs saying guys like me probably don't have the chops to make it as first time authors. Brouhaha. I actually feel a healthy dose of fear about that, like Seth mentioned in the interview. And a calm degree of indignation. Both warrant diving deeper and for that reason I want the book. You can bet I'll read it! Heck, I'll devour it. I’ll also humbly admit that it would be a kick to get one of the autographed copies…

  • ilovebruce

    … PS: I'm too embarrassed. The keyboard's fault. I meant "relevance". :o

  • http://www.joepalmer.wordpres.com Joe Palmer

    Hey Michael,

    I am an evangelist,/minister.

    I am an aspiring writer with two blogs. One I started writing this year on success I write anonymously. I'll share it with you. http://www.abetter2010.wordpress.com

    I am looking to find a way to make my ministry self supporting because my dream is to be a LINCHPIN preacher rather than a paid staff guy. I have never found out how to make that work.

    I will read the book and if that is okay post a review of it within 30 days.

    I read your tweets and did read your article.

    Joe

  • http://www.larryshallenberger.com Larry Shallenberger

    I'd like this book because I'm a pastor who'd like to be of value to his coworkers and congregation over the course of my life time. We are in an economic context where not only will be doing more with less, but the superior leaders must do magic with less. It's my suspicion that this book is going to point me and my coworkers to be servant-innovators. I'll take all the mental push I can.

  • Wyman Crane

    Michael, I would love to have a copy of Seth's book. This is my first introduction to him. I promise to read and mark up the book as well as take notes. I will write an article or two from my notes. I am a new subscriber to Seth's blog and a long time reader of Chris Guillebeau. I am an avide reader and love hard copies because I can mark then up and make noted all over them. I skim read most several times after the first reading. Thank you for your generousity in giving away the free copies you recieved. Wyman

  • http://twitter.com/missjenyoung @missjenyoung

    I have been following Seth's blog for about a year, after I discovered his book, The Dip. I just read his interview with Steve Pressfield and was surprised to find out that Seth has the same issue I have, an overabundance of ideas. I am wondering if Linchpin gives some hints on how to hone in on the gems. Also, I find the discussion of "Emotional Labor" incredibly insightful and would love to learn more. This is a great reminder that how we occupy our time is about more than making money. Thanks for the terrific interview! I am always happy to be a part of getting the word out about Seth's work. I promise I will read Linchpin, free copy or not.

  • http://twitter.com/kicki22 @kicki22

    I love Seth's writing and am just getting through his entire collection of work. I'd love to add another of his books to my collections (especially an autographed copy!!). My team (tribe) and I regularly read different business and leadership books and Seth has been an amazing part of our weekly staff meetings. I think a read of Linchpin would be amazing from what is described here as I have several new, young employees who are reading Tribes for the first time and love it – these folks want to move on in our organization and I think Linchpin would be a good catalyst to help them do that.

  • Angel Lara

    I want the book because as a business owner and consultant one thing i want to do its be able to provide more than a good service, i want to help my clients (churches) to reach their full potential

  • Chris St John

    In the course of becoming a church planter, the idea of going this a different route excites me – making a difference via an alternative path. I would love to read this book, Michael! Thanks for the interview and for the give away opportunity.

  • http://www.facebook.com/thejeffbrown Jeff Brown

    I read a quote from the book recently that went like this: "I think that broadcasters have now embraced the fact that spectrum is finally on its way to being valueless. It was an 80-year run, but there's no intelligent person I know that says that in 10 or 15 years from now they are going to be glad they own 660 on the AM dial."

    As a broadcaster, this is exactly what I'm trying to get my industry and, specifically, my company to understand. The idea that our transmitters will one day be irrelevant to what we do is a major elephant in the room in a lot of broadcast circles.

    It is an uphill battle to say the least, but my hope is that in the process I can become indispensable. Seth's book, I believe, will help me better plan my strategy.
    My recent post Pandora Surpasses 40 Million Users (and what it means for terrestrial radio)

  • Alicia Hoey

    I want Seth Godin’s new book because I want to critique it. I don’t want to simply accept what one, admittedly brilliant man, tells us. In fact, I believe Godin would even agree with this statement. He would encourage questioning; it sharpens us. And I want to be sharpened.

    Thank you for your generosity, Michael.

  • http://intensedebate.com/people/michaelhyatt Michael Hyatt

    You will love this book, David. It is especially powerful for artists. (As you will learn in the book, to become a linchpin, you MUST become an artist.

  • Judy Mikalonis

    As a coach I champion leaders to be the change they want to see in the world.

    I live this calling because I believe there is too much at stake in life to NOT be a life-changer. Fear is the number one killer of momentum and creativity and keeps people from being who they are called to be. This book speaks to that, among other things.

    This book is already on hold for me at Borders. I will buy it and read it before the day is out. I want one of YOUR copies to give to someone else (who will promise to read it) to catalyze a conversation about how we can change lives together. <3

  • http://jamesbrett.wordpress.com JamesBrett

    I’m a missionary and development worker in rural Tanzania, East Africa. Most people with whom I come in contact every day do one of three things to get by: 1) what they’ve always done; 2) rely on family/friends to give them some sort of “job”; 3) wait for a non-government agency to give them a handout and/or solve their problems. Becoming a “cog” in a corporation, business, or farm is considered real success. And being educated ahead of time so that one can be prepared for a particular job is a dream.

    Daring to express creativity in one’s work is non-existent. No one seeks to lead in a different way; breaking the mold is not a good thing. In a way our ministry team is seeking — through development in the areas of health, agriculture, and economics — to create “linchpins.” Though in fairness I should say we’re looking more to create “linchpin communities” than individuals…

    All the same, I believe Godin’s newest book would be extremely helpful to our team in this process; and it’s difficult for us to get new books here. Of course I’ll happily read the book in its entirety — and may very well post a review of it on the blog. I’ll also be happy, then, to pass it on to other members of our team. Thank you much for your consideration, Mr. Hyatt.

  • Darin

    Michael, thanks for your recommendation of Godin's Linchpin. I am an executive for a small, faith-based non-profit that works with churches and universities to help them provide opportunities and training for their members to become more "missional." It's imperative for me, in that role, to lead with passion and vision, to give our "tribe" something to rally around and build upon — not a program, but a platform. Tribes was one of the most important books that I've read in both my vocation as well as my ministry and service. I expect nothing less from Linchpin. In my professional life as well as my volunteer service, I strive to be a servant leader that is not just a cog in the machinery, but a leader that helps pull people together, leads with passion and vision and creates new opportunities. I am excited to read this book and hopeful that it will help take me to the next level in both my vocation as well as my service. Thank you for this opportunity.

  • http://www.merkados.com Alex C

    I am going to buy Seth's book. By commenting here and thinking of something "clever" there is a small chance that I might save $24,99 and having to go Barnes and Nobles. When I go to BN I also have a Starbucks coffee and a piece of Marble loaf. That is $6.74. So we are up to $30… plus gas. On top of that I should be working now and should be working when I go to Barnes and Nobles, effectively making me no money. All I am saying is that perhaps that book is worth a lot more than those $60 bucks… That is why I am writing this comment, I hate commenting.
    My recent post Interactive Design and Media Studio

  • Matias

    Sounds like marketing. no evidence all emotion. Send me a copy if you dare.

  • Nathan Warden

    Myself and four others have been given the opportunity in our school district to make changes that positively impact the life of the students in our district. We've been given 18 months to come up with suggestions. We are in month 12, and have little to show for our efforts. Change in education is hard, and our group is overwhelmed with where to begin, and in my opinion, are fearful to do anything – and is happy to just serve the rest of our time and be done.

    I don't want to just sit and do nothing. I want to lead this group and help inspire us to be linchpins.

    After reading today's blog on Linchpin, I think Seth's book will give our group the inspiration to not waste our opportunity.

  • http://intensedebate.com/people/totai totai

    Great interview, thoughtful meaty responses from Mr. Godin. The "TCOY Bargain" is really not a bargain at all for the one doing the work, because they are selling out, giving up on their passion and opportunity. However, we accept that it's a bargain because it allows us to skirt our fears. This is not just true in our professions, it's also true in our relationships with our spouses, kids and friends, our entire vocation if you will. A linchpin gives beyond the organization, they pour themselves out, many times at their own expense. This is what I strive toward, and this was helpful to remind me of my responsibility to not sell myself short for the short-sighted "bargain" of the status-quo.

    As for why I want a copy of this book, I'd love to have a physical copy on my shelf to give to the next "linchpin in the making" that I meet, and to compliment the Kindle version I just downloaded for my iPhone.
    My recent post &quot;“The old law of an eye for an eye leaves everybody blind. It is immoral because it seeks to…&quot;

  • Rohi Shetty

    Great interview, Michael.
    I fully agree with everything Seth has said in the interview. My favorite line in your interview is: “The linchpin insists on making a difference, on leading, on connecting with others and doing something I call art.” I have been trying to do this all my life.
    After working for a few years as a doctor, I quit my job to be a full-time volunteer at a Vipassana meditation center. A few months ago, I returned home to take care of my parents and also to work as a freelance writer and blogger, though I still do part-time volunteer work for the Vipassana center (http://www.dhamma.org).
    I promise to read Linchpin as soon as I receive it from you. Everything else can wait.
    I will share this book with as many people in India as possible, who would otherwise have no access to it.
    My recent post The Bookshelf Muse: A MYSTERY Followers Contest!

  • Janell

    I am a recent MBA grad with an undergraduate degree in Sociology and Art. I recently finished reading the War of Art and look forward to reading Linchpin. I admire Seth's consistent consideration of culture, creativity and community as essential elements of framing business decisions.

  • http://www.sitestudio1.com Stef

    I've taken a very big leap. At times it feels as if I'm free falling without a landing pad in sight. Other moments it's the most exhilarating and rewarding thing I've done to date. In my heart I know I'm where I am supposed to be.

    The past: I used to be the marketing director building some very well known brands that we all love and consume. A precarious yet somehow more stable lifestyle than today.

    The Present: Camera in hand, I'm building my book as a commercial advertising & fashion photographer. Each day is very different. Creative ideas come at very odd times. If you can imagine standing at the top of Mount Everest or diving at the bottom of the pacific, in each case not sure if you're going to get that vital gulp of air, but when you do,..knowing that you are going to survive to tell the tale..you know it's worth every step (or kick).

    I've been fortunate to hear Seth speak. Inspiration. I could use this book to help me create. I love to share..

  • Art Roy Remy

    I am a blogger from the Philippines. Somehow, I was struggling how to make it in blogosphere but since I started to read your site here, I found inspiration. I know I have gifts and talents that can make a difference to inspire people around the world and especially here in my country. Lately, I have been discovering many things through great bloggers and thinkers like you which really inspired me and cast off my fear that holding me back. I know I still have so many things to improve in my writing but what's important was I already started. I have a dream and I believe I can make a difference. I am in my journey of a creative and unconventional life. I believe having this book from Seth Godin will help me a lot to be a linchpin and fulfill my dream. Thank you very much.

  • http://www.imdb.com/name/nm3014305/ David Cook

    Michael, thank you for this interview and article! I am a writer . producer . director finishing a new book "Advent of Messiah" and in early development of a 'Advent' motion picture screenplay and working on the business plan for the motion picture project. It would be both informative and motivational to read "Linchpin" to reinforce the paradigm I am walking in and to perhaps refocus and / or make mid-course corrections…there is safety with many counselors. Best regards, David Cook

  • David Patton

    Hello Michael, As a recent follower of your blog I have found the content to be very significant and a great source of grace to me – one avenue has been your recommendation of Seth Godin's book Tribes. This book was so releasing and affirming of lots of my thinking as well as enlightening too! As a result of reading that book I decided to jump in the discussion and take the lead and start my own blog, joined twitter and your book sneeze. I have to say they have all been life changing and so I would love a copy of Seth's new book as I am sure that it would be significant in informing my thinking and decisions and actions. It would keep the flow of grace flowing as I receive I am someone who loves to share with others that which I have received – this is my calling.

  • http://twitter.com/MattAnderson @MattAnderson

    Michael – __I always enjoy your perspective. Seth's new book will be a wonderful read and should bring insight into why I have always strived to become indespensable. Your question about fear and Seth's answer has me salivating. I promise, to voraciously devour Seth's book in short order! __Matt

  • http://www.wholemama.com Amy Henry

    This interview gives credence to something I have been telling my husband for years: We reward those who are willing to become part of the system, those who agree to institutionalization, rather than those who think outside of the proverbial box. To wit: throw the kid into public preschool, public kindergarten, the Marine Corps. Add college, an MBA program, and ten years of 'experience,' only to wonder why, after all this we find ourselves unemployed. How can this be? We've done it all 'right,' have we not? Which, of course, is exactly the problem. We're doing it 'right' like every other Tom, Dick and Harry out there, blending in with the masses like an arctic hare blends in with its snowy surroundings.

    Maybe we grew up this way and bought this lie, but I hope to teach my children otherwise. Stand out. Be different. Not in reaction to the culture, but to revolutionize the culture. Question the norm at every turn, be it schooling choices, college requirements, or simply 'the way it has always been.' I'm hoping to raise musicians, movie makers, and writers so comfortable being outside the box that being IN it seems weird.

    This, dear Michael Hyatt, is why I need a copy of this book and pinky promise to not only read it, but to put it in the bathroom where it is sure to be read by the other seven people in the house who visit regularly.

    My recent post It’s January 26. Do you Know Where your New Year’s Resolutions Are?

  • Nathan

    I like Seth’s previous stuff (blog and books). I guess I’m curious to see how we can use these ideas about being a linchpin and apply it to an organization (like a church).

  • Christopher56

    I strive to be a linchpin on a daily basis; it's the way I feel I can leave my mark in the organization as someone who cared enough and acted for the good of the organization. I am excited to read the book and learn more.

  • hasib

    Why I want the book? First, I manage a software team. Which makes me manager. But I want to be a leader and part of the preparation is to read this book. Second, I love reading seth's book.

  • Yaki

    Hi, thanks for offering this book! Sounds great so far… would be interesting to read as I have mostly made myself standout [ for what I do ] as the “linchpin” of my employer [ of 6000 employees ] although my boss takes all the credit and I cannot seem to break free of that grasp.

    Very eager to learn how to break free using this book’s tools and concepts! THANKS!

  • christy

    Hi, first time posting here…actually just found your blog through another blog…well the only thing i can say is that i bought into the whole college thing to get a better job, but because i have a family and have been in and out of the workforce with each child, my experience level is low….so i have not been able to get a better job….but that's not even the point…i would love to find a different way…i do not want to be indispensable…i want to make a difference…i keep racking my brain on how to do it without making my family suffer…anyway…this book sounds amazing! Sorry, i am totally out of the loop trying to find my way in it again! I PROMISE TO READ IT!!!!

  • http://twitter.com/jeffespo @jeffespo

    Michael,
    This was a great interview with Seth and his whole process for marketing Lynchpin is a lesson to be followed in making oneself indispensable. While I know that many folks will comment and say hey I will read the book, but I would take it one step further. Not only will I read the book if selected a winner, but will also do a video review post on my site as well as on various video sharing sites. Since much of the teachings in the past from Seth as well as in this contest revolve around creating a Tribe around a cause, this would only help grow the movement and pass along the message of the Lynchpin around to more folks. And I would also provide a great thank you in verbal and link form to you for facilitating my acquisition of the book.
    My recent post Cartoon of the day

  • Lauren

    I honestly had not heard of Seth Godin until recently whenSarah Petty, a well known photographer, said that his is the only blog she reads every day. As a photographer, I followed suit and feel like a changed person. I just read "Purple Cow" and "Tribes" and I am starting to see the world around me in a totally different light. The way the world was is not how it works now.

    I am completely intrigued by the concept of a Linchpin. This is not a person who makes him/herself critical by keeping all the key information to themselves. No a Linchpin is indispensable because of their energy, love and take-a-risk attitude. I want to learn more. I want to be a Linchpin.

    Photography is all about emotion, the emotion that the people in the image feel at the time and the emotion people experience when they see the image. I feel that reading Linchpin will make me an incredible photographer. It has nothing to do with the technical details of photograph, which are necessary. It has everything to do with emotion and how I interact with clients. I would love to read this book and learn how to incorporate Seth's ideas into my business. I promise to read this book.

  • http://twitter.com/noelbirkey @noelbirkey

    Being without a job for 8 months wears on you. And you do a lot of soul-searching and self-evaluation. I can't say that process has ended for me. What I can say is that this linchpin idea resonated deeply with me…almost as if I'd been waiting to put a name or word to the struggle I've always had. I've never quite understood why I am adverse to having a "career"…but sadly I feel as though I've resigned myself in many ways to the fact that I will forever be labeled and perceived by others according to one. People ask me all the time "What do you want to do?" I never know what to say. Just from reading this interview, though, I got a glimpse of what I believe is the kind of person I want to BE. It has nothing to do with compliance, and everything to do with connecting with people.

    Thanks for the post. Free copy or not…I will read this book.

  • http://www.facebook.com/nathan.mabry Nathan Mabry

    I want a copy of this book. This presently fits in with my current work ethic an philosophy and I could use all the reinforcement I can get. I strive to be a linchpin, but I appreciate the cogs :-) The cogs are what help me stand out. In my quest toward linchpin-ness, I do want to inspire others in the same direction. Recently, I was passed over for a promotion because I was too valuable in my current role. Does Seth address this? Or is this a poor decision in the leadership above me?

    I promise I will read this book. Furthermore, if the book is half as excellent as you say (and I fully expect it to be), I will promote this further through Facebook, Twitter, and blog posts.

    Thanks for your service to budding linchpins.

  • http://twitter.com/bengilliard @bengilliard

    Great interview. You may not have published the book but it compliments your publication by Max Lucado "Fearless", especially the question concerning fear. We all have to work hard to overcome the fears and to maintain an attitude as a linchpin. Our ever changing society works against us to take the bargain and presses us to be a conformist but our message and your message as a christian publisher must be heard and we must keep the linchpin attitude of seeing our work and message as a platform and not giving in to the pressures.

  • http://intensedebate.com/people/korayem korayem

    I love Seth Godin and his books. I own almost all of his books already, from tribes back to "unleashing the ideavirus". I adopted "Meatball Sundae" and converted it to "Koshary bel icecream". Koshary is a very delicious non-sweet common food in Egypt and when describing how old businesses try to makeup their old looks by embracing what is considered "cool" on the surface, people are amazed!

    Would love the free book, although I will buy it even if I didn't receive it!

    BTW, when we do TEDxEgypt, Seth will surely be invited to speak here. He's a great modern philosopher that truly knows his stuff and knows how to simplify it.

  • http://www.daleschaeffer.com Dale Schaeffer

    Michael,
    One of my passions is to help others become indispensable. One way we've done this is equipping lay leaders in our church to produce and lead teams within our congregation while laid off from their jobs. We've also done the same with college students struggling to find work post college. One of the goals of these short-term relationships has been to help them see how to become indispensable to others. One has run with it to the point of joining our staff (guess that's what happens when you become indispensable).

    I promise to read the book and to post a review on my blog as well as on an online retailer.

    Dale
    My recent post 8 Reasons Why Church Plants Fail (part 2 of 8) – No Network

  • David S.

    After reading your interview with Seth, I thought of my self, my business and then thought of my three sons. Am I a compliant cog? Am I raising Linchpin's or cogs? As a small business owner and father, just the book review has set in motion a multitude of thoughts and ideas. The one thing Seth does is push me out of my comfort zone. Several months ago, I received a copy of Fearless from you and read it in just a few days. It has measurably altered how I deal with fear. Now Seth discusses fear and change and I am given the opportunity again to think about the fears in my life but this time more in the context of business. Whether you send a copy or not, I will purchase this book. I do promise to read the book and if it has the same affect on me as Fearless , I will give it away and purchase another copy (as I did with Fearless).

  • jeremysecrest

    the book by seth godin would more than make me grin
    from the sides of my cheek to the tip of my chin
    read it i will from first page to the last…
    every single word, until they've all passed
    tweeting as well, i won't be quiet
    "Interview with Seth Godin by @MichaelHyatt"

  • http://www.jacshootblog.com Chris W

    Pithy and quotable and ahead of his time,
    the first one to tell you to get out of line.
    Invented an animal, the purple bovine,
    his new book, named 'linchpin,' no doubt divine.

    My recent post Los Angeles Under Water

  • Jim

    Reading the this interview with Seth has peaked my interest in this book to fever pitch. I not only promise to read it but promise to pass it on and probably several other copies as well. His insights are so keen that his writing seems customized specifically for me (I'm sure there are thousands of others out there who feel the same). Thanks for helping him spread his message.

  • Anne

    I want this book because I love Seth Godin, and I like the thought of being a lynchpin. I want to stay enthusiastic, even passionate, about what I do…regardless of whether I remain with the same company or continue in the same job. I read Meatball Sundae and really enjoyed it. And I want this book because I like free books. I have a hard time NOT reading things that are given to me.

  • http://www.natewesterfield.com Nate Westerfield

    Me: Why do I want a copy of this book?

    Myself: Thinking and living passionately what I do, Christ Follower, Father, Husband, Pastor, is and always will be the most important things to me. . .and any thoughts and inspiration that continue down that line of communication only provide strength and encouragement on this journey we call life. Community and Connections are at the heart of ministry. Jesus never dealt with people by himself, He was always amongst them, always connecting with them, pouring His heart and His life into them. Fear cannot keep us from building these connections, but instead we must learn to face the fear and move past the walls in our minds. This book will be a great resource to have and to use to help people see their true potential!

    I: Promise, Pinky-Swear, Scouts Honor, Virtual Swear(is there such a thing?) to read the book from cover to cover! You have my word!

    Thanks for the great posts and inspiration!
    My recent post Youth Worship

  • duane

    Seth's books, blog and general input are a constant inspiration and challenge for me… i know that in a direct sense he is speaking mostly to "marketers" but i have been able to apply MUCH of the concepts to everyday ministry & leadership…

    Why do i want the book? Because I will read it within a week upon receiving it…! (and seek to apply the principles therein as soon as I am able! There is much to do, and the better we do what we do, the more impact for the Kingdom!

  • Paul from Pelham

    This is a very stressful time in our Country. We are at the threshold of some very scary options being considered by our Government. As an American Citizen, I’m very concerned for myself and my Country. I want to be a part of the effort to protect our Republic. I want to learn how I can be a linchpin in this effort.
    While trying to be a Patriot for our Country, I also need to make sure I have the means financially to help. So, I need to make sure I keep my job. Learning linchpin techniques for my career are important as well. So, I see multiple facets of my life that this book could help me and I’m willing to read and apply what I learn.

  • Angus Nelson

    Fear is such a HUGE factor! But my fears have always been based in not making ENOUGH of a difference in the companies I've worked for. I've always been driven to go the extra mile, be extra sweet, optimistic and inspirational. People do take notice and either celebrate or despise out of their own insecurities. My personal challenge now is to find a way to bring that passion to a higher level of influence without compromising my own authenticity.

    Great interview Mike.
    My recent post I See Me in You

  • http://twitter.com/pictureapromise @pictureapromise

    I have not read a Seth Godin book (YET). I enjoyed reading your interview, I believe I would enjoy the book as well. Linchpin is a new word for me. Sounds like something that is not just for the workplace, more of a lifestyle. I was taught to do your best (as working for the Lord), to put others first, (love your neighbor as yourself), to give sacrificially, (like Jesus did) and to go over and above what is expected (like the servant who invested his talents not bury them). I'd like to see how some of those principals tie in with what Seth has to say. Looks like an interesting read!

    I would like to leave my job as a "cog" behind me and pursue my art. Maybe Seth's book will help me blast past the fear or perhaps even use it to my advantage!

    Thanks for this opportunity!
    Blessings~Faylin

    I was ready to send this, there was a blip and I'm not sure the comment went thru the first time so I am commenting again. If you received two comments I apologize!

  • David Stradling

    As a young aspiring church planter, I believe that I am required to be a linchpin. There are so many different ideas within culture vying for our attention, and I must be sure that I am able to do something that catches people's attention. I believe that I have the most powerful and essential message in the world; the gospel. How I present that message and live it out will be esential for my success as a church planter. The world is looking for leaders who are genuine and think differently. I have the opportunity to use my platform as a church planter in a way that can change people's lives and ultimately the world. Bill Hybels is often quoted as saying that the church is the hope of the world. For this to be true, I must be a linchpin that looks at every opportunity as a way to bring about life change in the lives of those I interact with each day.

  • http://solarcrash.com Lon

    Great interview and offer Michael! I'm an avid seth godin fan and would love a copy of the book. as a leader in my faith community i believe everyone is intrinsically indispensible, but I'd love to hear more of how Godin helps the everyday person leverage all of who they are in their respective social circles, workplaces, and communities.
    My recent post God’s bias for the City

  • http://twitter.com/dohearn @dohearn

    I've never been more freakin' terrified in my entire life. Now give me that book…please.

  • http://www.studentlinc.net tim

    Welcome to Comment #457! There is a party going on in this small section of your blog. I would like to introduce you to a few of us who have met already…Comment #346 and #289 seem to have hit it off well. I think Comment #56 got here a bit early in order to put something in the punch (a vicious rumor that I think was started by Comment #58). I have been a great admirer of Comment #187 for quite some time. I also think Comment #385 is an odd comment, but Comment #386 seems to even him out. I believe awarding a copy of Lynchpin to this small celebration occurring in the comment section of your site would give Comment #457 even more reason to celebrate!
    My recent post Pray For Haiti

  • http://thefallencleric.com David

    I am a pastor, a counselor, and a college professor. All three of these are fields that desperately need change, and people willing to take the risks change requires. The church needs an alternative to the stale ways of thinking about Christian spirituality that are coming at us even from the supposedly cutting edge emergent movement. Counseling needs people who can do better than simply learn secular counseling techniques and then throw Christian language over the top. New thinking is required — new theories and models that deal with people all the way up and down, and all the way in and out. Perhaps nowhere is fresh thinking as desperately needed as in the world of academia. My quest is to bring fresh thinking and insights to all of these areas, and frankly I need all the inspiration I can get! Thanks for your great work.
    My recent post New posts coming

  • http://thefallencleric.com David

    I am a pastor, a counselor, and a college professor. All three of these are fields that desperately need change, and people willing to take the risks change requires. The church needs an alternative to the stale ways of thinking about Christian spirituality that are coming at us even from the supposedly cutting edge emergent movement. Counseling needs people who can do better than simply learn secular counseling techniques and then throw Christian language over the top. New thinking is required — new theories and models that deal with people all the way up and down, and all the way in and out. Perhaps nowhere is fresh thinking as desperately needed as in the world of academia. My quest is to bring fresh thinking and insights to all of these areas, and frankly I need all the inspiration I can get! Thanks for your great work.
    My recent post New posts coming

  • http://intensedebate.com/people/ronlane Ron Lane

    This is a great interview. I would like to recieve a copy of this book to learn more about a Linchpin, the platform and the fake fears. This book seems very thought provoking and I would love to read it.

  • http://twitter.com/andrewhenck @andrewhenck

    I'm very excited about this book after reading this interview and would be privileged to be able to receive a copy of Seth's latest. I'm a recent college graduate working in the nonprofit sector and would definitely read this and share with colleagues at my agency as I've already devoured Tribes and discussed the themes of that book with those around me in the office.

  • Tom Harris

    Because I love to learn and your interview with Seth piqued my curiosity. Recently I went through my personal library at home and identified all my books by categories as I wanted to see the range of my reading interests–business books were my number two category behind history.
    Also, I am a fan of Seth Godin.
    Tom Harris

  • http://raincitypastor.wordpress.com/ Richard Dahlstrom

    As the senior pastor of a large urban church in Seattle, I strive to disciple my staff to expand their spheres of influence by finding and developing leaders who can help them in the fulfillment of the ministry's mission. Each quarter, we go through a leadership development book to consider concepts that will enable us better be people influence.

    Your interview of Seth has me thinking that I should check this book at as a possible piece of this leadership development curriculum, and that's why I'd like a copy. If I receive one, I'll read it, and if it fits our goals, I'll buy copies for our staff and we'll digest it and challenge each other to put the principles in practice in our ministries. The result might just be a 'linchpin' church – not a church everyone needs to attend, but a church that is viewed as indispensable to the life of Seattle. That excites me!

  • Colleen Foshee

    I just finished my first Seth Goden book – Tribes. Reading that book was like sitting with a challenging mentor every day for a week straight discussing purpose and strategy. I need to read Linchpin because at the core of the community website I am about to invite the world to is this desire: ""the win is in creating connection and community and in moving people and the cause forward." Why can you count on me reading the book? I need some more Seth time!

  • http://intensedebate.com/people/DerekDRobertson DerekDRobertson

    This book could not have come out at a better time in my life. I am currently job hunting and considering going into business myself and I feel this book would really give me the motivation and knowledge along with prayer that I need to make a decision. These are hard times but I think the Lipchins will be the ones to prevail and I pray that I am one and just need a little encouragement.

  • Katie Steppenwolf

    Seth Godin saved my sanity. I swear it.

    I’ve always considered myself a naively idealistic nineteen-year-old, for stubbornly sustaining my “starving-artist” dream and an accordingly intense aversion to that most dastardly C-word: CAREER.

    Nothing changed as I slogged along through the initial three weeks of my first “real job”, staged at a corner cubicle without walls, on the seventh floor of a half-full office building in the downtown sector of a city that is neither big nor small, neither peaceful nor picaresque.

    Nothing changed. Not one thing.

    Until I was sequestered for a corporate seminar with the unoriginal, uninspiring title of “What Matters Now”. And I met my messiah.

    It was the first I’d heard of this magnificent man, this beneficent brain, and not nearly the last. I hijacked the bandwagon and subscribed to his blog, scouring the web for any and every word he’s writ.

    And then, in a little eBook called “Brainwashed”, I found my Rosetta Stone. My saving grace. My vindication for vilifying that machine which is our workforce. He wrote:

    “When exactly were we brainwashed into believing that the best way to earn a living is to have a job?”

    In just twenty words, Seth Godin saved my sanity and gained himself one more worshiper. However, he also succeeded in his own goal of changing somebody. Because, in reading his writings (and realizing that it is, indeed, possible to reconcile art and work and manage to pay the rent and eat occasionally), I have lessened my loathing of the world of work and now wish to learn to become a linchpin.

    So please. Seth Godin saved my sanity. Will you let me win this contest, and let me save the soul of a linchpin I know is inside me and just struggling to stretch its wings?

  • http://twitter.com/sheryltut @sheryltut

    I have not read any Seth Godin books, but I do follow his blog. I am always interested in learning and especially in becoming a better person. It sounds like this book would help in this endeavor. On Seth's blog, he writes that it took 10 years for him to write this book and that he hopes it changes lives. I hope so too. And I hope my life is one of them. If selected to receive a free copy, I promise to read Linchpin by Seth Godin. Thanks for your consideration.

  • Katie Steppenwolf

    "Seth Godin Saved My Sanity Pt. I"

    Seth Godin saved my sanity. I swear it.

    I’ve always considered myself a naively idealistic nineteen-year-old, for stubbornly sustaining my “starving-artist” dream and an accordingly intense aversion to that most dastardly C-word: CAREER.

    Nothing changed as I slogged along through the initial three weeks of my first “real job”, staged at a corner cubicle without walls, on the seventh floor of a half-full office building in the downtown sector of a city that is neither big nor small, neither peaceful nor picaresque.

    Nothing changed. Not one thing.

    Until I was sequestered for a corporate seminar with the unoriginal, uninspiring title of “What Matters Now”. And I met my messiah.

    It was the first I’d heard of this magnificent man, this beneficent brain, and not nearly the last. I hijacked the bandwagon and subscribed to his blog, scouring the web for any and every word he’s writ.

  • http://www.salmansolutions.com Samira Salman

    I received info. on this book from Ladies Who Launch and Seth's blog. It caught my attention. Not much wows me – the commentary on this book did. This is because I am a Linchpin – and need to learn how to be one more effectively. I have always been a Linchpin – trying to fit in – from day 1 of kindergarten – square peg, round hole. I used to be a corporate tax lawyer at a multi-national oil company. if you met me, you would crack up. I am still recovering, and need all the advice, assistance, and guidance I can get. Now I am an entrepreneur. And yes, I will read it. I will buy it and read it if you don't give it to me. So, either way, I'm reading it. But I would love to receive it for free :-))

  • http://intensedebate.com/people/GordonMarcy GordonMarcy

    Five Reasons I Want A Copy Of "Linchpin" By Seth Godin

    1. To prepare for a possible change in direction; empowering local churches for Internet-based missions outreach

    2. To bring greater clarity to emerging collaborative opportunities and new-media ministry platforms

    3. To bookmark the importance of "others first" in light of doing important kingdom work

    4. To create meaningful connections and community for local churches, moving people and the cause of Christ forward

    5. To maximize every opportunity, in every medium, produced by the privilege of helping churches build missions platforms for the digital age

    And yes, Michael, if you give me a copy of "Linchpin," I promise to read it!
    My recent post Digital Missions Will Take Thousands Of Volunteers

  • Katie Steppenwolf

    "Seth Godin Saved My Sanity Pt. II"

    And then, in a little eBook called “Brainwashed”, I found my Rosetta Stone. My saving grace. My vindication for vilifying that machine which is our workforce. He wrote:

    “When exactly were we brainwashed into believing that the best way to earn a living is to have a job?”

    In just twenty words, Seth Godin saved my sanity and gained himself one more worshiper. However, he also succeeded in his own goal of changing somebody. Because, in reading his writings (and realizing that it is, indeed, possible to reconcile art and work and manage to pay the rent and eat occasionally), I have lessened my loathing of the world of work and now wish to learn to become a linchpin.

    So please. Seth Godin saved my sanity. Will you let me win this contest, and let me save the soul of a linchpin I know is inside me and just struggling to stretch its wings?

    • Katie Steppenwolf

      Sorry this is appearing twice, and in two parts, no less. First time I tried to post it, it told me it was too long; apparently, it was wrong!

      By the by, I'm writing this from work, which may be considered insubordination in some corporate circles, at least in the humble co-op one I'm coping with. See the lengths to which I'll go?!

  • Jennifer Kenny

    I have spent 15 years actively defending the innate curiosity, passion and empathy that my daughter was born with from the American school system. I believe that we are born Linchpins not Cogs, but our institutions have institutionalized us all and attempted to make us cogs, based on a flawed interpretation of the 'greater good'. We are now at a moment in time when we can reinterpret what it means to be human. Self actualization is no longer a matter of having more, being 'more successful'; it is about bringing the best of what we have to offer to the world and leaving the people that we touch better off.

    I am an entrepreneur and a mother. Seth Godin is one of the people who keep me inspired to do the 'emotional labor' necessary to not only be a linchpin myself but to leave the world with an even more globally empathic linchpin when I am gone.

    Thank you both for delightful and inspiring interview.

  • http://JulieSurfaceJohnson.blogspot.com Julie S Johnson

    I'd like a copy of Seth Godin's new book, Linchpin, and I promise to read it. I'm a Seth Godin fan and even named my new blog <http://Pro-LifeTribe.blogspot.com&gt; after reading Tribes.

    We've all heard "the only thing we have to fear is fear itself:" I'm hoping Godin's Linchpin will help me overcome fear in order to make a real difference in my world.
    My recent post The Promise of Grace

  • Becky

    This is a great interview – with great questions. I'm really fired up to read this book! A sentence you wrote in the introduction really grabbed me and is my reason why I want this book: "You have to be willing to let go of your average life and be willing to become extraordinary. In this book, Seth explains how." I'm a 23-year-old in my first job after graduating college 2 years ago, stuck in a rut in my marketing job, desperately searching to find my passion and platform. I'm sincerely fired up just reading this interview and am eager to read Linchpin and absorb all Godin has to say. Another sentence that resonated with me is Godin's response to your fear question: "Fear for a linchpin is a clue that you’re getting close to doing something important." I have been feeling these twangs of fear for a while now, so my hair stood up a little reading that statement. I would be so excited to add Linchpin to my library. Thanks for a great interview! Becky – Nashville, TN

  • http://www.salmansolutions.com Samira Salman

    OK – so still reading about Linchpin. This time on LWL – Victoria's exclusive interview:

    "In Linchpin, you define emotional labor as “the task of doing important work, even when it isn’t easy.” What are the qualities that make one person more apt to embrace emotional labor than another? Is it inherent in entrepreneurs?
    It’s fascinating because in all my study and research, I haven’t yet figured out why some people make this choice and others don’t. And it is a choice.

    If the goals are clear and the stakes are high enough, each of us is capable of choosing to do the hard work of making a connection, being creative and doing work that matters. Some people do this all the time, while others hide until they have no choice."

    I personally am fascinated with this. I own another company called Own Your Bliss, and we have been studying this issue far and wide – what makes some people do the hard work? I have researched neuroscience, the Dali Lama, and everything in-between (even thought I know both of those are very connected). Anyway, minute by minute, I find more and more reasons to read this book.

  • http://bondchristian.com/ bondChristian

    Why do I want this book? Because my father is a pastor, but I'm a Christian anyway; because my life is about serving others; and because…

    I promise to finish it and start living it the first day I receive it and pass it to someone else who promises to do the same the next day…

    -Marshall Jones Jr.
    My recent post How do I connect in a small group, Bible study?

    • angie santiago

      Well after spending the last two years watching my employee owned company become victimized twice by large corporations and then by the stmulus package to support them and not small businesses,I’m back the drawing board. We lost everything that is material but are even more committed to our community values. We did everything right.Although we lost our business, we can sleep at night. I, however, will rebuild as a co-op so I need some great ideas and leadership!

  • Alden Swan

    Michael, this interview really struck a chord with me. I spent many years in a company where more and more, people were being treated as cogs, which I and a few others rebelled against. We are all gone now. When the company was bought by a competitor (when an even worse reputation), I took an option of a severance and left. I am now in the process of recreating myself, and believe Seth's ideas will be of great help to me. I will read this book, even if I have to buy it myself!

  • http://twitter.com/toniroth @toniroth

    If chosen to be part of the 112, I will purchase another copy of Linchpin and take the chance to delight or surprise someone else with the book. It’s definitely worth crossing the street to buy from my local bookstore. But before I step into traffic, I will look both ways because I have a good fear of being hit by a bus. However, I also carry around quite a bit of fake fear, and am now even more eager to dip into Linchpin after reading this interview. My library holds a number of Seth’s books, and this will be an additional gem. I tweeted earlier today from my twitter platform about his guest post on @flowerdust ‘Why is it so difficult to be human?’ http://bit.ly/80FIxr and will now be tweeting about this post. Thank you.

  • http://www.betterthingsahead.blogspot.com/ N.A. Winter

    I want a copy of this book, because as a marketing and management professor I want my students to understand how they can be a linchpin. I want to also share with them some of the hurdles that they'll face, as well of the benefits of doing so. Lastly, I want to be a linchpin in my own work. To be the type of educator that is not "in search of compliant cogs" but imperfect artists.
    My recent post Disappointed with Disciples

  • http://readinnwritin.blogspot.com PatriciaW

    Seth Godin is speaking to something I've wrestled with for the past 20 years, something I think most of my peers–multi-degreed workers–and probably most working adults have wrestled with. How does one become important and influential? How does a non-inventor make a difference in the vast world of work? I'd like to think that if I keeled over at my desk, the reaction would be more than simply pushing me to the side for the next warm body to take my seat.

    I would definitely read this, typically read more than 100 books a year, not all of which intrigue me. Linchpin is intriguing.

  • Dorothy Ray

    I open Seth Godin's blog first when I go to email. And then Michael Hyatt's. What a surprise to see the interview. Of course I want the book. I don't know how he got so wise, but Seth Godin speaks to my heart and I devour his words. Thank you for interviewing him, even though you didn't publish the book.

  • http://www.matthewdent.com Matthew Dent

    Michael,
    What a great way to get a ton of traffic to your site and passing on your value. I am a newcomer on the social media scene and have just recently discovered both you and also Seth. I look forward to following and engage conversation while establishing my value. Thanks Michael!
    Matthew
    My recent post Establishing Connections &amp; Maintaining Rapport

  • Tim Abare

    I spent a day with Seth in November (me and about 80 other folks). He has uniquely influenced my life for many years. It was great to see he tagged you first in his post today. Thanks Mike for living an open life, one that others can model. BTW, I'm reading Linchpin now on my Kindle… the same place I read your blog.

  • http://twitter.com/njones05 @njones05

    As a young media and IT professional looking to be mentored by great minds like Michael and Seth, this book really looks to tap right into how I want to use my God given gifts and talents. I know that God has called me to something more, and as a young person using technology and media today the possibilities for impact are endless. I would really like to read this book and begin to apply Seth's message to my life, so that I stand above in a way that is God honoring.

  • http://twitter.com/resourcegal1 @resourcegal1

    I am not much of a reader, to my dismay. But on the adivce of a seminar leader, I bought "Purple Cow" several years ao. I read it cover to cover within a few days. Since then, Seth has been my personal guru for the ideas he puts out there that nobody else does. Ideas that cut through the crap and get at what really matters. I've always been into human psychology, and his ideas link technical jargon and pop buzz words with an understanding of basic human habits and preferences. I need that link.

  • Carlos Santayana

    Do I want to read the book? I need to live it! I left corporate after 25 years in 2009 where I was a Director of Training at Citigroup. I came back to the US from an Expatriate assignment and decided to launch myself as an investment advisor. Got all kinds of licenses and courses and designations and held a series of dinner seminars at Ruth’s Chris Steakhouse. I spent thousands just on mailers not to mention steaks. I thought I would wow them. One wealthy prospect told me, “you are a good speaker, very entertaining but…how can I tell all the financial planners apart? You all wear blue suits and red ties and talk a good game. You are like a heard of damn penguins.”
    I need to break from the heard and with something of substance and value. My competition is stiff, my prospects are smart and my budget is not infinite. Are there any relevant ideas in this book? Send me the book and I will read, study, summarize, rewrite and devour it.

  • Mark Hollingsworth

    I'd like to obtain the book so I can continue to learn to be the best I can be and share the knowledge with many young people in Australia and across the Globe to help them all shine, as we all can.

  • http://twitter.com/adamzuercher @adamzuercher

    Michael,

    I want to read this book because you said it's "the most important book I have read in the last year." Wow! Big statement. And it's not even published by Thomas Nelson. It must be good! Thanks for the review.

  • http://www.coyotecreative.net Caroline Metzler

    This was a great interview. The “platform” concept really has me thinking. Not a concept I practice or even think of often (read: never!). You see, I was one of those who got sucked in by the whole idea of perfection, making the grade, report cards, etc., ad nauseam (did YOU know how to spell nauseam?!)

    Then there’s this wonderfully creative, artistic, adventurous, playful side of me that’s dying to break through in my work. And I keep getting sucked back down by the conformity quagmire. Not that I don’t have my moments, but I think “Linchpin” would be a great impetus to going the next step and truly having faith in my own inner Purple Cow!

    Do I get the book, do I get the book, huh? huh? Do I get the book??? (promise to read, promise to read, promise to read, promise to read!)

    Thanks,
    Caroline

  • Scott

    Thanks for the great interview. I am trying to implement change where I work. Too many people are happy doing it the same way we always have. This is unacceptable. We need to evolve or get passed by. The market is changing and we need to get moving.

    This book sounds like the key to implementing change. I would like a copy if you have any left.

    Thanks

  • http://twitter.com/umairkazi @umairkazi

    I'm a fresh grad from the top business school in Pakistan. I didn't choose a lucrative corporate 9-5 like most of my colleagues. Instead, I joined an small but innovative marketing agency that believes in the power of ideas. That being said, everyday i face a generation of old-school marketers that have a choke hold on the marketing industry in Pakistan. Everyday I try to educate them about the appeal of the 'remarkable' versus big budget advertising, both through my personal interactions with them and through my blog ( http://umairkazi.wordpress.com ).

  • Bill Carrington

    I started thinking about when I began following your posts and why. September 2008, I was searching for information on inspiration and listed in the results was "Inspire Others, Inspire Yourself" or something close. The link lead me to your blog and from there, your Twitter feed. I was captured by your online presence and awed that a CEO of a large corporation somehow managed the time to do all the things you do. I remain amazed to this day. I find you and Seth contagious. (I found him through your posts.) … (continued)

  • Tim Miller

    I am an unemployed pastor who has been following God's direction without a paycheck for close to a year. My wife's mottow has been why be ordinary when you can be extraordinary. We are both feeling rather ordinary right now even as we seek meaningful work, in or out of ministry. This book would help us regain our extrordinarnyness. We read Seth almost religoiusly.

  • Susan Blake

    This resonates for me on so many levels, but most importantly on the level that We're All In This Together. We must build community wherever we can, afraid or not. "Fear for a linchpin is a clue that you’re getting close to doing something important." We have important work to do, and sometimes means that all we can do – everything we do – is tell people the truth and invite them to come along… over and over and over. As Robert Frost said, "I sha’n’t be gone long.—You come too."

  • Gwen Mur-Jack

    Mike,
    I am currently seeking to serve in the "Linchpin" position being created in your organization. Hope you got the memo. It will be instrumental for me … just got an e-mail and responded. Talk about a "Linchpin" moment. Thanks!

    Gwen Jackson "Mur-Jack"
    WOF

  • Minda Magero

    I want a copy of Linchpin because I've been going through a transformation process since I left my last job 5 months ago to pursue my passion in writing. My first book has already changed people and is inspiring many to unearth their long-buried dreams. Linchpin sounds like the kind of book that will furnish me with the ideas I need to accelerate my metamorphosis and be more of the change I want to see in my world. As a writer whose passion is fueled by voracious reading, I solemnly promise to read Linchpin.

  • https://twitter.com/gamesizing Jason

    I don't need Seth's book to be convinced to be a lynchpin, because I'm already convinced.

    The real work in being an artist is owned by each of us. No book is going to magically overcome our challenges. What Seth does better than just about anybody else is inspire with his clear and succinct perspective.

    If we're all sailboats trying to get somewhere, I view Seth's teachings as an extra gust of wind to push us to our destination. Choosing where we want to go and guiding the boat is still up to us.

    I do promise I'll read the book.

  • http://www.brambleberry.com Anne-Marie

    What an inspiring blog post and interview. Thank you for that.

    When I read this question about 'emotional labor', I was reminded of what my father, a Doctor, told me recently about why our health insurance system is broken. He said that the insurance system is set up to reward manual labor, like procedures, rather than the things that take very little in the way of machines but much in the way of brain power or though process. He gets reimbursed much more to take out an ingrown toenail than he does to choose the best combination of drugs for someone suffering from a mental disorder.

    I'd like to read this book so that I can learn how to be a better leader to my team and make a difference in my community.

  • http://www.nceb.net Sue

    Due to the economy, my discretionary income doesn't exist. I have been following Seth's blog for about 6 months and find that his blogs are precise, thought provoking, full of information and generous in his sharing of information. I really wanted to be able to sign up for his advance reader copy, but found that paying the heat bill was more pressing. With my own business, I look to people who know more and are willing to share. I believe that Seth's book, "Lynchpin" is a book that can really help me to build my business more quickly and honorably as an educator to my clients. I would truly appreciate a copy of his book. Thank you.

  • Rosalyn Cronin

    Thank you for a great interview with Seth. I've read most of his books, each has an impact on what I'm doing – he seems to be tapped into my head. Today was the same – "Fear for a linchpin is a clue that you’re getting close to doing something important." I wrote and self-published a business book and after the initial flush of selling success found myself feeling fearful and blocked. This one phrase alone will make this a book worth having. I've never fit the corporate model – but switching careers to being a writer has been a challenge in itself. Everything Seth Godin writes helps me connect to this interconnected world of outs more effectively, adding to my success.
    Yes, I promise both you and me that I will read this book if I win – reading books is a pleasure always, reading Seth's books an instructional pleasure.

  • Michael

    I'm a budding entrepreneur with a social purpose and do believe that Seth's book can assist in making my startup successful beyond my current realistic view. I've been planning this venture for nearly 2 years and will accept any qualified imput to make this business entity like NO other.

    I WILL READ EVERY WORD on EVERY PAGE…cover to cover.

    Best Regards,

    MB

  • darryl

    Michael,
    I'm new to Seth's tribe, but I've found that his ideas don't apply to business only, but education as well. After all, as educators, we are trying to sell our product (lessons) to our customers (students). In the current city I'm in, many of the teachers are all stuck in the "old-style" approach and doing things the way that they've been done for nearly 50 years. Many of the teachers are only focused on meatball sundaes (being average and out of sync with the students today) and not trying to be remarkable; many of them only complain that students aren't interested in studying and only interested in Wii, PlayStation and XBOX and therefore impossible to reach. I believe that we need to gather our remarkable lynchpins and make a new tribe to work together to find our purple cow for education.

  • http://twitter.com/pierg @pierg

    "if you think technology can solve your problems, or you don't know technology or you don't know your problems"!
    I want to read the book because what Corporate IT have done to improve the "user experience" of companies sucks. We (as IT professional) should be leaders in managing not only tech but also management and leadership stuff and on the contrary at corporate level we made all the errors we could taking the worst (at lease in Italy) from sometimes good ideas like outsourcing.
    PierG
    http://pierg.wordpress.com

  • https://twitter.com/gamesizing Jason

    Ugh, I misspelled "linchpin." My apologies!

  • Kate

    Have you ever driven a tractor during baling season? When you're 10, they let you drive oh-so-very-slowly & the result for me was more than one broken linchpin (okay, technically, cotter pin) – and work stoppage. The result? My younger brother, who understood the complexities of the clutch, got to drive the tractor. The title and the theme of Linchpin just fit entirely with a lesson that happened early in my life but with which I just made an Archimedean connection. . . that little two-cent cotter pin was the difference between a successful day or a stalled day. Does Linchpin disprove the axiom that "no one is indispensible? That we’re replaceable, yes, but that we can learn to be indispensible to everyone in every aspect of our lives? It's an intriguing concept. I've already decided I want to be a linchpin. And I promise to read the whole book and to share it with my co-workers – we're in the midst of a culture shift. Reading this will, I believe, help to sustain and to further that shift.
    P.S. Yes, 10 and yes, my younger brother

  • http://www.cinchpublicity.com Christina

    Everything I've read by Seth has had an impact on the way I think, work and live. I just made a big transition in my life: I moved back to the east coast after 3 years in Los Angeles. I was a transplant there that never quite fit in to the dynamics of that strange city, and I realized my life, and future goals, were better suited to the east coast environment. Some things I've learned from Seth: trust your instincts and be who you are meant to be, even if it's uncomfortable. It's what makes you unique and sets you apart from the pack.

    On that note, I'm now here in the NYC area launching my first business and ready to embrace the year ahead. I read Seth's blogs every day, and always take something away, often sharing it with others. While I don't know him personally, he's had a huge impact on my life and I always look forward to reading more of his daily musings. Lastly, even if I don't win the book, I will track down a copy for myself somehow…. I'm THAT much of a fan!
    Thanks for the opportunity & have a great day~
    Christina

  • http://sterling-fiberarts.com/sterling2/ Cheryl

    I enjoy Seth's blog and books. I'm at a place in my life where I can make some significant change and would love to have a copy of Linchpin. Yes, I promise to read it.
    My recent post about the artist

  • http://jonsampson.wordpress.com Jon

    I love Seth's work. I think Tribes and Purple Cow were particularly game-changing and paradigm shifting. I want to snag a copy of this book because the topic resonates with my passions. I want to continue to discover those indispensable roles for myself and coach and empower others to do the same.

    I love that Seth says Linchpin is Purple Cow for people. I've had so many conversations with college students about "what makes you purple" – based off Seth's book. I know this will help further those conversations.

    Plus, the day you're picking (Jan. 29) is my 5-year wedding anniversary. What better way to celebrate than to pass along a gift that will challenge me to leverage for change and become indispensable in the future?
    My recent post

  • Eleanor Austin

    I accept your challenge! This is the first test in becoming a linchpin – overcoming my 'lizard brain part' that tells me to fear going public by creating a comment that could possibly be worthy of inspiring you to choose me to win a signed copy (or unsigned) of Seth's newest book. After reading your interview, I would love to read the whole book – because "organizational downsizing" often shows each of us is dispensable in spite of the truth that each is unique, so no one can truly be replaced (as the saying goes: 'might as well be yourself. Everyone else is taken'.) While a person's work could be done by someone else, the way the work is accomplished and the human contribution to the workplace are points of differentiation – even on an assembly line. So I want to hear Seth's perspective on how individuality is the new imperative in business today – how each interaction can be a "platform" for a greater humanity and change for the better. I expect it to be refreshing and inspiring. Also worth noting: your blog is the first Seth references in his post today so now I'm pleased to be introduced to you through him. Thank you for offering your readers an opportunity to win this book (even your newest readers!).

  • Ashley

    I loved this interview. I work in the Entertainment Industry in a corporate office. I think the value in this book is creating a culture of people who are indispensible. Not only having a revelation of that for myself, but also inspiring others to see themselves as more than a body warming a rolling office chair in the middle of a cube farm. I enjoy creative problem solving, strategic thinking and turning mundane tasks into life changing opportunities. I have seen positive change in our company through influencing people to love what they do… even if its facilities, assisting an executive, or some other seemingly insignificant boring, perfectly ordinary job that actually is a stepping stone to a bigger picture of destiny. I'd really love to read this book… and then give it to our Executives :)!

  • http://www.deltamoon.info/ Tom

    I've never made a good cog. The truth is I've never even had a real job. I've managed to stay out of jail and make a good, if unsteady, living for my family by following whatever lit a fire inside me. Most of the time that's been music. A few months ago I underwent emergency surgery for what turned out to be cancer. I'll be fine, but there's nothing like staring that in the face to give you a fresh outlook on the rest of your life. Seth Godin is an author I've been reading to help me focus, so of course I'm interested in Linchpin.

    It's a little embarrassing to write all this just to save the price of a book I would buy anyway, so I'll try to leave something of value to other readers: after the first few times you fall on your butt in front of thousands of people, you realize there's really nothing to it.
    My recent post You Got to Move

    • http://www.deltamoon.info/ Tom

      I want to add what I should have said first. Thank you for making this offer.
      My recent post You Got to Move

  • Pingback: Are you a Linchpin? » Lorand R. Minyo - Trend Spotter, Liaisoning Strategist & Internet Enthusiast

  • http://twitter.com/friarminor @friarminor

    Going against the grain, refusing to be an automaton, listening to your inner self – we're all familiar with such truths but to see and hear Seth is what makes each piece he writes truly remarkable. Like all beloved teachers, you can feel that he's not shitting you or selling you something whenever he talks about these life lessons. Honestly, the way I hear it, is that he is pleading with me to pack up those emotional baggage and pitch tent in the horizon of my dreams – one where I can leave a legacy that my kid can be truly proud of.

  • Ashley U.

    I have recently been promoted to a Vice President position at my job, with very little "real world" experience in a similar role. My 360 degree evals, performance reviews and management reviews point towards linchpin. Now, I just need to catch my head and heart up to that. To learn to accept that I'm innately gifted by the Maker to lead projects and teams that others may struggle to manage. I would love to read Seth's insights and help grow myself and team based on what I learn.

    I'm a firm believer that my team can be one of the company's greatest competitive advantages, although they're not viewed that way today.

  • Rachel Hauck

    I deserve a copy of this book because I'm a long time fan of yours, Mike! And yes, I promise to read this book. I'm fascinated by Seth's expressions and thoughts.

    Rachel

  • http://www.rickey2.org Rickey Lumpkin II

    i tnaw siht koob esuaceb i ma a naf fo hteS nidoG. I want this book because i am a fan of Seth Godin. I love the blogs and follow them daily not only by reading, but use them in practical ways as well. I currently serve as Linchpin for my church. As dir. of creative arts, my job is all about creativity and community and getting people to connect horizontally and vertically. I'd like to not only read this book to learn more valuable tools for myself, but also to help articulate what being a linchpin means to my teams at church. Just imagine what would happen if we had linchpins in every ministry. knaht uoy!

  • Teri

    I am considered indispensable at work and home. But am I really? Would they die if I dropped dead or just dropped? They think so. Is it because they can't or don't care to take care of themselves or learn for themselves and it's easier to depend on me? Or is it because I really matter. What do I really contribute besides a smile, work delivered, questions answsered and problems solved. But how do I really become indispensable? How do I matter to those that I work and live and volunteer with? How do I become a lynchpin in my world, my home, my job, my church, my inner self. How can I get my emotions, my knowledge, my body to work as a unit for the good. I would love a copy of the book. I promise to devour it immediately and grow from it. Practice what it preaches.

  • Carol Rose

    I can’t just say I want this book because I love Seth Godin and aspire to be a great marketer.. All true, but not a winning comment..

    I want this book because books, like great ideas, are meant to be shared. And when it comes to sharing great books, I’m practically a book whore. Why? Because great books that are shared inspire great conversations. Great conversations evolve into great ideas. And great ideas pave the way for great tribes who mobilize to create great movements.

    We have each the power to empower others who in turn have influence over individuals we ourselves will never connect to- the world is smaller then ever but is saturated with big ideas waiting for someone to ignite with a conversation.

    I promise if I get a copy, I’m going to read it, share it, recommend it and talk about so you will have in turn empowered me to influence others who will help shake a movement.

  • Linda

    I would love to have a copy of this book! In my company, certain types of people seem to stand out, and others seem to be overlooked. I don't want to be just a cog, or a "butt in the seat", but someone who excels and makes a difference. I don't really have anything clever to say, but I know that this book will help me..

    Thanks,

    Linda

  • Michael

    For years I have looked to make a difference, found ways to improve things and connected with my co-workers. I have used my job as a platform to seek excellence. Lately, I am faced with the prospect that even being a connector and lynchpin may not be enough. Our organization must make cuts (government) and is looking for places to reduce the workforce. It is no longer relevant if you are a lynchpin in this case; you are just someone who has a huge salary and who often rocks the boat too much. I'm finding that if I am too innovative it might mean additional costs, and we can't afford innovation right now. I'm very interested in this book, but I'm also skeptical, and that is why I would like read/review it.

  • http://twitter.com/DerMonj @DerMonj

    I had not heard of Seth Godin. I had heard of Michael Hyatt and followed a Twitter link to this interview. God's providence is strange and wonderful. I have struggled for going on two decades with the idea of calling. The weight can be quite heavy. There is a prophetic desire to wake people up to the idea that there is more than what we are currently accepting as life well lived. My greatest desire is to leave this inheritance to my children, five in all, and generations after them. To that end, I helped to found a classical school in metro Atlanta (see URL link). However, I know there is more to do. I believe that Linchpin could help shape my thinking and give direction and impetus toward making an impact and creating change. It could give form and clarity to the nebulous. Like Jeremiah, "there is in my heart as it were a burning fire shut up in my bones, and I am weary with holding it in, and I cannot." That fire needs direction so that it will not scorch but shed light.

  • http://Boomboxpictures.com Bobby Thomas

    I just submitted my first novel and am wanting to develop my platform. I love the idea behind Seth’s focus and desire to allow my creativity to allow me to teach others through storytelling.

  • Nathan Kavumbura

    Michael, I would like a copy because being outside the US we never really get a chance to read these books until a long time after they are released. Malaysia has no access to Kindle; I have been waiting for months to get my hands on books like Superfreakonomics. I love to read non-fiction and especially self help, development type books.

    I am going through a phase in my life where I am almost convinced that I am dispensable and to say the least I doubt my abilities, I think this book will help me on my quest to regain confidence in myself and get me back on track. I am getting involved with a University Student ministry here and I think what I will learn from the book will help me impart wisdom the younger guys that I will be working with.

    Keep up the good work you are doing with this blog and your twitter.

  • http://www.thehorseyset.net Rhonda

    I’m an aspiring novelist deep into the first draft of my first novel. I want to read LINCHPIN to help me shore up my courage as I develop an authentic voice.

    I grew up in a small rural town where conformity was expected and originality suspect. Shaking off those early influences has been difficult, but necessary for a novelist-in-the-making.

    If I’m lucky enough to win a copy of LINCHPIN, I will not only read the book, but I’ll figure out a way to fit it into my horses-and-culture blog, which is part of my author platform. And when I post the article, I’ll send you a link.

    Thank you for this opportunity.

    My recent post Horsin’ around with Conan O’Brien

  • http://www.allthingsbloom.com allthingsbloom

    When you say, "Every interaction, every assignment is a chance to make a change, a chance to delight or surprise or to touch someone," I resonate. I get it – the platform and the opportunity. I write songs that take the powerful and intimate voice of a poet and an author and make it a "we" for a moment that we can all be in together at the same time. I want to be a part of this conversation.

  • Bonnie Juma

    Dear Michael,
    I would like a copy of Seth's book because both my heart and mind resonated with his answers to your questions. I believe I have been entering a "linchpin" phase of my life in the last couple years, and I think I would find this book encouraging and affirming. I will read it, and I will share it with ahandful of colleagues who I believe are at this same place in their "work"lives. Thanks for the opportunity.
    Bonnie Juma

  • Leonardo SImões

    Michael

    I live in Rio de Janeiro, Brazil.
    Forgive me for my low English level

    I have a motivation to get a copy of Seth's new book that will surely infect you.

    I follow Seth's blog for a long time, and came across your blog through a link from your last post. I usually turn many of his insights in presentations to the staff of my job. His ideas and the appropriate credits are multiplied – helping to change more and more people.

    It would mean so much to me and my class receive this copy.

    Best wishes,

    Leonardo Simões

  • Gabriel Kelly

    HI Michael, and thanks for the post.

    I thrive on thinking, learning, leading and change. It's people like yourself and Seth who motivate me to become a linchpin myself rather than following the framework laid out for me by previous generations. Working in the NFP sector definitely pushes my focus towards innovation and creativity, and if this is the most important book you've read in the last 12 months, i'm sure it will be the same for me. Thank you for your generosity.

  • http://twitter.com/nedpauley @nedpauley

    In following Seth's comments, Linchpinis a book that I've been looking forward to reading. My suspicion is that I will feel like the book is reading me. Prior to and fueled by Donald Miller's A Million Miles, I've had a stirring to live a more incarnationally influential life. After having a couple of months to be shaped by the loving blunt force of ideas in A Million Miles, I think it's time to let the Sculpter continue the process. I sense that Linchpin will be the chosen chisel for this session.

  • beckaturner

    Great interview!

    I thought I was a linchpin at my previous company; however, was laid off after 8 years of service. I have been considering starting my own business and am at the point of fear. It is creating a job that is not currently on the radar of most companies but is needed. I know this book will inspire me and help me make change.

  • http://www.facebook.com/tlim72 Theodore Lim

    Hi Michael, your post was quite an interesting read. I got the link from @jeff_goins. I would love to have the book. I've been what Seth calls a cog for about 17 years. I think I understand what Seth says about becoming a linchpin but I want to know more. I desire to excel in what I'm good at and be the person that God has designed me to be. That's the best way for me to bring Him glory, besides that would also be the best way to live life and enjoy it to the full.

    I'd like to be an agent of change in this world where people are force to become menial cogs at the expense of their happiness and destiny. This is what is happening in my country, where people get jobs in call centers just because that's where they can earn money and not because that's what they're designed to do.

    Thanks again for the interview with Seth Godin. It's great to make a difference in someone elses life just because that someone is a person and not a number. God bless you!

  • http://vidinur.com vidinur

    Month a go I was inspired by Seth and decided to be the Indonesian "Seth Godyn" or better, so help me God.. :). Hence my website called http://vidinur.com. I want inspire Indonesian just like Seth inspire everyone else, only with Indonesian flavor. Check few of my posts of you have time.. :)

    Will buy the book anyway if I have not got it from you… but the autographed book is the one that I dream about. A book from a role model

    Cheers Michael
    My recent post Brand new noodle : Indosedap? :)

  • Tonja

    Two things within the last four days have literally made me sit up straighter and made my heart beat faster. Saturday, as I was reading The Tipping Point (I know – I’m late on that one) I saw myself in the description of the maven – moreso with information than people, but it put a name on something I thought was just a quirky habit. I love to research things. I recall seemingly random bits of information and am able to pass it on to people who are looking for it. I love helping people that way but have been unsure how to harness it and make it productive.

    The second was this morning as I read this in your post: “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” This sums up my philosophy so well I’m amazed. My business card already includes the phrase, “How can I help you?” but I’ve struggled to find the right way to present myself because I’m afraid I won’t do it right.

    I have a feeling that reading Linchpin will give me what I need to put these things together. If I don’t win it from you, I will be purchasing my own copy for sure. If I do win, I’ll probably buy one anyway to give to someone else. I absolutely promise to read it.

    Thanks for the opportunity, and for a great interview with Seth!
    Tonja

  • Kris

    Reading this interview about Seth's new book made me realize that I strive to be a lynchpin within a world that does not know how to deal with them. My unwillingness to just be a cog, may have something to do with being laid off a few weeks ago. I've been trying to be creative, collaborative and an agent of change within a government system that believes it operates better with people that tow the line and follow the rules.

    I promise to read the book because I am searching for my purpose, after losing not just a job, but my career. I'm trying to find my voice again and would love to find out how to continue my journey as a lynchpin.

  • http://www.childandyouthwork.com Denise

    I want this book because compliance never worked for me. True growth only came when I faced my fear, felt uncomfortable, and did something that no one expected me to do. the fear dissipated once I took the risk and stopped caring! True change with the youth I work with only came with honest compassion and unexpected methods; I want them all to be linchpins! Also, this book will definitely be for me and will help me to continue to realize this new found theory of life. I am a linchpin hear me roar!…okay maybe that was too much…book please :).
    My recent post How to Calm The Raging Child: The Power of “First-Then” Statements

  • Rick Branek

    I am the Guest Services Director at my church in Richmond Texas. You have to be a Linchpin in certain ways to get your volunteers to act and create a welcome environment.
    I have heard Seth speak at Catalyst in Atlanta and enjoyed his talks. I have his other books and get his bolg each morning!

  • http://intensedebate.com/people/patriciazell patriciazell

    Part 1

    I mostly agree with Seth, but I take issue with one of his statements. First, the agreement–I am an example of landing a job without a resume or an application. I saw a need at our high school to help students pass a required test and asked to tutor those students in several subjects. To my amazement, when an English teacher suddenly resigned, I was offered the job. I loved teaching English so much that I completed the education and the testing I needed in order to become highly qualified. Even now, I look for ways to be a linchpin–right now I'm looping jrs. and srs. (which means I have them both years). I also require my srs. to complete a sr. project.

    My recent post #27 BECOMING A SON OF GOD: INTRODUCTION

  • Peter

    Michael, thank you for sharing this interview with Seth, you asked all the right questions. I read Seth's blog weekly and I can tell you that the few comments he has made here about his book have inspired me to want to buy this book regardless of this free copy opportunity. But that just tells you that I'll read the book. I am a young man who leads group ministries at my local church. I also lead affinity groups within my company that reach out to our community. So it’s important to me to find the right mentors and resources that can help me foster better skills and techniques in leading and inspiring people around me. I believe this is a great resource. Most important, I don’t want to stay a “cog” or be a leadership "clog." I'm driven to help and inspire people and leading with purpose is very important to me. I'd be much obliged if you considered me as a recipient. Thanks again!

  • http://intensedebate.com/people/patriciazell patriciazell

    Part 2

    Now, I absolutely disagree with his statement on education which has been around for thousands of years. I believe God created humans with a drive to discover and understand. Education plays a big part in fulfilling that drive. If schools are turning out cogs, some of the responsibility lies in the students themselves. If a student is content to be cog, so be it! But, if a student wants to soar, education can do nothing but help.

    I would like a free copy because I believe I will argue my way through the book. You see, I don't plan to be Mr. Godin's compliant cog, but I do plan to be a linchpin within my own understanding. Then, perhaps I will be able to use that understanding to help my students become linchpins themselves.

    My recent post #27 BECOMING A SON OF GOD: INTRODUCTION

  • Clifton Ditmore

    Just being an average retired pastor who reads and reviews books is not good enough. I want to make a difference. I want to take book reviewing to another level. I think this book can help me do that. I will read the copy you are going to send me, put it to use in my own life and share it with others. Thank you for helping me grow.

  • http://livinginthe4thscreen.com Kevin Bals

    Michael
    I have become interested in Seth's work from your blog. I am a mobile education lynchpin disguised as a high school vice principal. I have been disrupting schools with technology innovation for years. I want to read the book to refine my skills and be more of an asset to those I live and work with.
    My recent post Text Ed for 7th graders

  • Larry Roches

    Greetings Michael:

    The notion of "indespensiblity" is a topic of great interest to me, especially as it applies to the organizations which I lead in my corporate and Christian mission leadersihp roles. By their products or services, organizations of all kinds need to become indespensible. That is: to play such a key part in transforming people's lives for the better, that they become regularly depended upon and valued by their customers. I'd like to see what Seth has to say about the subject.
    I serve as President and Chief Operating Officer of Entrex, Inc., a business that is creating a new capital market for privately held companies. I serve on the Board of Trustees of Pacific Garden Mission, in Chicago, a rescue mission that has operated continuously for 132 years by serving distressed people with food and shelter and the good news about the hope of eternal salvation through the sacrifice of Jesus Christ. And, I serve as Chairman of Marriage Vine Ministries, an outreach to those seeking to improve their marriages.
    All the best,

    Larry

  • SoCalGirl

    Hi Michael,

    I'm a corporate librarian by day and a book reviewer at night. I would love a copy of this book! Unfortunately I was not on the hot list of reviewers this time around, but would really enjoy the chance to dig in. I am a long time follower of Seth's and really enjoy his ability to make people think. When I read about the description of Lynchpin – I thought – THAT's exactly the outcome I want to effect. There are SO many ways to get creative as a corporate drone – it's almost criminal to go and be outstanding – because so few people do it. If you are willing and able to attach a mission to your position – WOW – the magic starts. Having the right tools and the know how and your own mentors is KEY to doing this. And this book would be a bright guiding light. Please consider me for a copy.
    Thank you! SoCalGirl

  • http://www.andrewmackay.net Andrew Mackay

    I'm part of the generation that will be the first to exist almost entirely after the transition from physical labor to emotional labor. It's something that I struggle to understand. Today, reading Seth talk about the things that can hold us back from emotional labor, something clicked for me. I remember talking to a contractor when I was 12 — I said I wanted to build houses, so my parents had me talk with a friend of theirs who did just that. A great deal of the conversation related to occupational hazards. He told me that I'd likely lose a finger by the time I was 30. If I was lucky, that would be all I ever lost. "You need to have a healthy fear of the tools." True for physical labor, but as Seth pointed out, not so true for emotional laborers. Is fear the new occupational hazard? I think so. I want to read more.
    My recent post Family

  • Joe Hungler

    I want to read this book (and promise to do so) because I work in a field where we require people who aren't interchangeable and are indispensable. The staff at Boys & Girls Clubs across the country change the lives (more than 50% of alumni say the Club saved their life) of the youth that need us most, allowing us to break the cycle of poverty. I hope to use what I learn in this book to help develop a pipeline of indispensable linchpins (we have some now, but need more) who develop the relationships with our youth and teens that will save their lives. I have the opportunity to do this within our own organization, within the local youth development community where I serve on a number of committees and boards which develop youth and staff and on the regional and national level where I am a trainer, conference planner and serve on a variety of ad hoc committees. I also want to see how I can help our teens and younger members learn how to be linchpins as they prepare for their careers and make educational choices. Thank you for your consideration and your generosity in making this offer.

  • Peter H.

    Michael, thank you for sharing this interview with Seth, you asked all the right questions. I read Seth's blog weekly and I can tell you that the few comments he has made here about his book have inspired me to want to buy this book regardless of this free copy opportunity. But that just tells you that I'll read the book. I am a young man who leads group ministries at my local church. I also lead affinity groups within my company that reach out to our community. So it’s important to me to find the right mentors and resources that can help me foster better skills and techniques in leading and inspiring people around me. I believe this is a great resource. Most important, I don’t want to stay a “cog” or be a leadership "clog." I'm driven to help and inspire people and leading with purpose is very important to me. I'd be much obliged if you considered me as a recipient. Thanks again!

    Is this ok? Posted to my facebook but forgot to link it!
    http://www.facebook.com/people/Pedro-Enohos/10549

  • http://www.johnprado.com/blog John Prado

    Thank you.

    I will read it because of what material Seth has talked about so far including your interview of him. The material is worthwhile for me as an entrepreneur in a field that is saturated with stale and meaningless interactions, surely a book to share with others!

  • http://twitter.com/fwschmidt @fwschmidt

    Michael, I will find the book and read it, whether I make the cut or not…the conversation is too important for me both as a lived and spiritual challenge. At some level, I'm convinced we are all challenged to live on platforms, walk the high wire without a net, and trust. The promises the machine makes have always provided little more than the illusion of security. Thanks for bringing the book to our attention and thanks to Seth for surfacing the challenge.

  • http://www.myhealthylivingblog-diane.blogspot.com Diane Stephenson

    This is an intriguing interview. My curiosity is aroused to see what this book has to offer me personally. I see the potential of gleaning something I have not seen before, reaping knowledge that I can use to help achieve my dream. I am an avid reader and I will read this book. Though I'm almost a senior, I still delight in learning new things, having new ideas and strategies opened to me. We're never too old to learn. I have recently started a new business and am looking for ways to encourage and train my downline that will bring them success. Though I know the name Seth Godin I have never read any of his books, but would really like to read this one.
    My recent post Video Announcement of My Healthy Coffee Business

  • http://www.smartandangry.com justajust

    Plan and simple I have been following Seth's blog over the 1 year and a half and love everything he says. Would love to win this book cause I want to continue to gain information that will grown myself and my community. Wish I could come up with something a little more creative for my comment. Maybe I should say I plan on traveling to Anartica and will be reading the book in experiment to see if Polar Bears react as humans to Seth's writing. Now that would be seriously creative right there. Oh well I am sure you have other comments to read so carry on and I regardless will get my hands on this book sooner are later.
    My recent post Corinne Baily Rae &amp; Clipse videos

  • Leslie

    I sit in my office in my beautiful house on my beautiful island working away at my business, by myself. The internet is the doorway I have to reach out into the world to connect, really connect, really realise the intent of my business. Seth has validated time and again that what I believe about business and how I want to go about it is a real model for my business. The idea of authenticity in business, the idea of generosity before earnings, the idea of making a difference and being a success because of that difference are clarion calls to me. And they ring my personal bells. But as is everyone else, I am happily the student who is hungry to learn more. Seth is my teacher in this. I would be grateful to read his book.

  • Heather Erbe

    Wow, this is an interesting concept. I would like a copy for two reasons. One is that I've been feeling led in a different direction in my work life recently but not sure I want to head that way. I would like to see if this book will give me some insight to take a different path. I'd also like this book because I think my husband would like to read it. I can promise that I'll read it and try and persuade him to read it.

  • http://www.facebook.com/profile.php?id=1706652736 Chuck Nelson

    My name is Charles Thomas Nelson. Can you see why you are my favorite publisher? Godin is an incredible thinker. His blog continually challenges me. I look forward to reading Linchpin. As a former trustee on our local School Board, I am constantly looking for ways to tweek the system. We must change and grow if our society is to survive.

  • Andrew Anderson

    Why do I want a free copy of Seth's book? I want a copy and will buy it if I don't get a free copy. I am so impressed with Seth's daily emails that I tell people about him I think will understand, appreciate and benefit from his thoughts. He is a clever man and I am a seeker after wisdom. I am 64, a self-employed computer subcontractor and have been in work only patchily for the past three years. Three (?) years! I am a survivor so will keep my head above water no matter what. I am looking for ideas to make my life different, rich and interesting. Seth is an ideas man. I recently thought it would be good to let go of the pebbles again and do a Bachelor of Communication degree. I asked 28 friends for their thoughts. Those who had done it supported me. One had let go of the pebbles and done a short course in photography. He was in marketing. He had suffered under the corporate yolk/curse. The thinkers went to the online Open University URL I provided and made informed comments. Others gave me their flavour in their answer. It is an interesting exercise and continues as we speak. The book will, I am sure, give me more ideas to strike out for my mental, physical and financial independence. But then, why can't I do that without reading the book? Seth's books' titles are often inspiration enough. Rather like 'If you meet the Buddha on the road, kill him'. enough said.

  • http://intensedebate.com/people/sastowe sastowe

    I haven'tread any of Seth's books yet but this sounds awesome. I strive to be the kind of person that this talks about, though I bet this can make me even better. Not only that but when I talk to men and other groups this is one of the messages I often try to get across. I need to pick this up so that I can improve this message also!

  • Mike Hamm

    Seth G,

    I am under a time constraint of 10 minutes, but a life constraint of zero – every post, every action is a bridge, and opportunity to feel another person's world, another mentor's ideal.

    Everyone has access to the book if he so desires, but a man with no desires but a burning passion to pass on key life changing and life directing ideas, then I hope to have access to the book as soon as impulsively possible.

    GO-GO-GO-GO-GO!

    Mike

  • Anne Murray

    I read Seth. Every day. I quote Seth, I email Seth blog postings. My friends know I am a Seth disciple. I have an autographed copy of Tribes. I don't always agree with Seth, and I've questioned his judgements at times. But there are few that have so strongly impacted my way of thinking and my perception of the world. And I am grateful. Because I am a more socially focused, more willing to share, and more quizzical, skeptical and thoughtful about the community around me, as a result of his passionate perceptions and reflections.

    I would love to win a copy of the book, but regardless, I will read it and pass it on.

    Anne Murray

  • http://www.gccnh.com jorgen

    I am requesting this book because, aside from my own personal growth and development, many people that seek my advice for their lives, I believe, may very well depend on this information. I need this for myself, but also for others within my personal community.

  • drdon

    "Indispensable" is a son or a daughter who decides to go to far off lands to make peace rather than war. It is someone who is gripped with human injustice and steps forward. It is someone who realizes that God receives great indispensable glory when a Tuareg hears the Good News amid the swirling sands of a scirocco, perhaps to generate a movement among his people. It is someone who senses God's assignment to forsake all that is comfortable and stable in order to go where the church does not exist or to do what the church has not done.

    As one who has trained over 1000 men and women from the US to go where few have been willing to go, I am privileged to meet such "Indispensables". But I am deeply convinced that there are so many others who let their lizard brains keep them from pursuing God's best for themselves and for His Kingdom.

    So as I travel, train, and tell stories of God's work around unengaged peoples, I would love to point them to inspiring and practical counsel from well-known authors such as Seth Godin. We need more books like this. I promise to read it, live it, tout it, and exhort others to live it.

  • Irmantas

    C'mon people – be truthful to yourselves – the main reason you want to get the book is because you wouldn't have to pay for it. It was stated – be creative, not be a liar. I mean, if you really are a fan of Seth, go ahead-buy his book and be supportive as he is to all of us. You're telling – this book will help me to do this and that.. Really? And how do you know that? So I'd say the question is why do you want the book for free? Are you broke? Do you like receiving gifts? Are you autographs' collector? Myself – I'd like to get a book for free because I'm bootstrapping at the moment.

  • http://www.robinsparks.com Robin Sparks

    I am a linchpin in search of other linchpins! Someone said "You are the average of the 5 people you hang out with." I would add that you are the average of the 5 books you are reading. I WILL read this book, and I am now going to tweet this page. So, send the book please…Only catch is, you'll have to send it to Bali, Indonesia where I live life on High. (and where I cannot walk into a bookstore and buy this book.)

    Robin Sparks

  • Courtney

    Micheal, I would like a copy of this book because I fear that God is calling me to live like this, which makes me think this is something important…and yes, I promise to read it, but likely not all of it. :-)

  • http://www.facebook.com/furnesss Stephanie Furness

    Great interview. I definitely relate to a lot of what these men are saying, and can't wait to read Seth's new book.

    I started school with a major in business management and a minor in leadership…and graduated with an extra major in studio art for the very reasons discussed here. It is often said that a good manager doesn't necessarily make a good leader, and vice verse, because "a manager does things right, but a leader does the right things".

    From my experience, these well-known comments of observation are a byproduct of the management classes dehumanizing the labor factor and over emphasizing the analysis of data; data which doesn't take into account the effects on the people who work under you, only on the pocketbooks of the shareholders. (This data has also increased exponentially, voluminously-speaking, to a point where it does more to distract us from the people that it's ultimately meant to benefit.) Alternatively, the leadership classes focus on relating to and working with others for common goals, rather than demanding a workforce to help you with a personal/corporate goal in which they have no vested interest beyond a steady paycheck. A leader's (or linchpin's) key words – knowledge, action, growth – can apply to so much more than simple fiscal matters.

    Granted, my interest in starting my own business came from visiting a music recording studio and a subsequent fascination for photography in high school. My business was always going to be creatively oriented. I want to thank both of you for sharing your thoughts and experiences, and for being a gentle reminder that the path I've chosen is of value, regardless of its historic reputation, if I choose it to be.

    The world is changing and we're all a part of it, whether we like it or not. I'm going to be a part, and do MY part, and encourage as many as I can to do the same in a meaningful manner – not to fit in with everyone else, but to share the specialized knowledge that they alone possess in order to contribute to making life better for everyone with whom they interact.

    Lastly, I've adopted the motto, "That which frightens you, is often the most worth doing," and so, despite this internal fear of failure, I've started planning a cross-country road trip, the goal of which is to do a portrait series of 'mom & pop' shop owners. Whether they are actual 'moms & pops,' brothers, or sisters, family-owned for a generation, or 3 generations, I am seeking the original entrepreneurs, the linchpins of their respective communities. These families share that drive, which is in Seth, me, and many others, to be more than someone's cog. The customer has a face and a story, not just disposable income and "predictable spending habits."

    I can't lie, I have that fear in me and it's hard to ignore. But there's another voice that tells me I must go and do this, and I must share their stories with others who fear removing themselves from the machine. And in between learning and sharing their stories and ideas, I will absolutely have time to read 'Linchpin' and share its stories and ideas, as well.

  • http://twitter.com/jmpcronin @jmpcronin

    I work in a K-12 School. If there is one sector that desperately needs Linchpins, it is education. From education all other things are possible.

  • Erin

    Thanks for the great post and opportunity, Michael!

    I try to be a linchpin in all I do. I've chosen to go against the "norm" by choosing a very values-based approach in coaching people and companies to become their very best. In all aspects of my life, I am transparent, passionate and authentic. I'm able to do this because I believe I am living my purpose and pouring my gifts into a revolution for Authentic Leadership. A "tribe" has already formed in Cincinnati, with more than 250 people, and I hope to learn more to continue what's been started!

  • Andrew Hawkins

    I would love to read this book for a couple of reasons. Firstly, I've listened to several podcasts of Seth Godin and really enjoyed his "big picture" perspective re changes in our society due to technology. Secondly, I have really enjoyed your blog. I stumbled on it through a search for a GTD template. Your blog on creating a template for recurring tasks in Outlook was perfect. As I looked around your blog I realized how many common interests I share with you: software, Christianity (I am a pastor), leadership, productivity, even Loreena McKennitt! All that to say, that when you recommend a book of someone I'm interested in so highly, it makes sense to want to read it. By the way, I just thought of another common interest, mentoring. I'm mentoring a couple of young guys in their 20's and I ordered the book you highly recommened, Mentoring Like Jesus (hasn't come yet).

  • Artie Scheff

    First of all I must say that I grew up with Seth. His parents and my parents were best friends. I have never forgotten that when Seth was 9 and I was 11 we were watching Star Trek (the original) while our parents were playing Bridge in the other room. We were watching the open where the Enterprise wooshes by the screen and makes a wooshing sound – Seth said "that's stupid … there are no sounds in space." He said this at 9 and this 11-year-old never forgot it. I've been a fan ever since (his first fan) – I've read every book and made them required reading for my staff when I was head of marketing at A&E and The History Channel. Sure I could buy a book, but since I've bought several copies of each of his others – I deserve a break!

  • Kris

    I am a sophomore at Oral Roberts University studying marketing. As a typical college student, funds are pretty tight. Saying that, I am a habitual reader of both yours and Seth Godin's blogs and can in some small way grasp the significance this book will have on my future career. So I'll probably manage to get this book one way or another, but boy it would be nice to get it for free. Irregardless thank you for taking the time to blog and invest in my life.

  • http://educationinnovation.typepad.com/ Rob Jacobs

    I WANT THIS BOOK BECAUSE….Seth Godin has had a great influence on my thinking. I can only hope that his new book Linchpin does the same for me as Dip, Meatball Sundae, and Tribes have already done. You see, Seth’s ideas don’t just help organizations connect with people, create brands, or sell things. Seth shows us how to be memorable, important, essential, and meaningful. Let me explain.

    If your organization is education, and you are taking advice from a marketer like Seth Godin then you might end up thinking about how marketers could improve education.

    •Marketers are concerned with creating ideas that are memorable.
    •Marketers are forced to be creative and innovative.
    •Marketers are expert users of data and statistics
    •Marketers want to reach people and impact their thinking
    •Marketers are expert at using current and emerging technology
    •Marketers try to reach people and communicate their ideas in creative and innovative ways
    •Marketers are very much results driven.
    •Marketers are passionate.
    •Marketers seek to inspire.
    •Marketers are expert at anticipating and understanding global trends.
    •Marketers seek to create the future, not just react to it.
    •Marketers understand their biggest asset is their employees’.

    Seth Godin said, “Your marketing changes the way people act.”
    Don’t we try to do that in education?

    Hopefully we can encourage our students to become linchpins so that they might, “…be willing to let go of your average life and be willing to become extraordinary.”

    So the key question is: Who is having more success, marketing or education?
    Seth writes Tribes: We Need You to Lead Us, “So here we are. We live in a world where we have the leverage to make things happen, the desire to do work we believe in, and marketplace that is begging us to be remarkable. And yet, in the middle of these changes, we still get stuck.”

    “Stuck following archaic rules.”

    “Stuck in industries that not only avoid change but actively fight it.”

    According to Seth, organizations, and I include education, are going to have to adjust to what I call The Big Change and The New Rule.

    The Big Change
    “The big news is that this has changed. People yearn for change, they relish being part of a movement, and they talk about things that are remarkable, not boring.”

    Current education system = boring, unremarkable, and change resistant.

    The New Rule
    “If you want to grow, you need to find customers who are willing to join you or believe in you or donate to you or support you. And guess what? The only customers willing to do that are looking for something new. The growth comes from change and light and noise.”

    Education is losing the public’s belief and support because they are looking for something new. They are looking for change. Education is breaking the New Rule and losing support and belief.

    “Is there a difference between average and mediocre? Not so much. Average stuff is taken for granted, not talked about, and certainly not sought out.”

    Is public education sought after? Are people pounding down the doors of public schools or the public education system? Or, do they just take it for granted that the doors will be open, the teachers will teach, and the kids will have somewhere to go from 8:00 to 3:00?

    “The end result of this is that many people (many really good people) spend all day trying to defend what they do, trying to sell what they’ve always sold, and trying to prevent their organization from being devoured by the forces of the new.”

    Sounds like a job description for district, county, state, and federal education administrators, union officials, and bureaucrats. Anti-Linchpins.

    “It must be wearing them out. Defending mediocrity is exhausting.”

    Somehow, I don’t feel sorry for them. They are just doing what they are told to do right?

    I think Seth would agree. Education could use a few surprises, and a linchpin or two. Education needs to produce students who can create the “art” Seth describes. We need to educate the next generation of people who can become linchpins and resist the anti-linchpins of the world.

    Therefore, if you choose, I promise to read this book. Really I do!

    My recent post Influence Education Through Design Thinking

  • Tim Lillard

    I was dispensed. I worked 55 hours a week, did extensive traveling for, and worked my way up the corporate ladder of a top-ten Fortune 500 company for eight years only to be kicked to the curb during a cycle of downsizing and layoffs; not because the company wasn’t doing well, but because it wasn’t experiencing the double-digit growth it desired and because I was an outlier – just another cog in the corporate machine. Since then, I’ve devoted my time to full-time ministry, where, unfortunately, I can see the same “do what I say and I will pay you” mentality at work. I want to be indispensable. I want to be a linchpin. Not just because of the peace of mind it provides me and my family, but because of the positive impact a linchpin would provide to our ministry. I haven’t read any of Seth’s books yet, but look forward to reading this one and putting it into practice as soon as possible!

  • http://twitter.com/scribocaroline @scribocaroline

    I'm a teenage writer and student. Lately I've realized my obsession with seizing opportunities, but when I do I know I often let my fears get in the way. This interests me. I want to be someone who changes things and uses my full potential.

    Besides, I just love books. This is sure to grace the top of my to-be-read stack.

  • Sebrina Brown

    "Cogs see a job; linchpins see a platform." I would like a copy of this intriguing book so that I can begin viewing opportunities (especially the very difficult ones) as a platform to achieve my heart's desires. I am in the middle of a significant life change, and it began when my previous position was abolished six months ago — forcing me to seek other opportunities within my agency. Albeit an extremely difficult process, it has been somewhat rewarding. Linchpin has arrived at a great season. For certain, I will share the tips with others and encourage them to read the book. If you want to plant a seed, water a seed, and see the increase of a seed, I am a prime candidate for a copy.

  • http://twitter.com/RyanBarton @RyanBarton

    As somebody who's always trying to show value — to employers, to clients, even to family — this is a required read. I think, without the nomenclature, this (a lynchpin) is something that I strive to achieve, but with limited success. And hopefully, Seth's book can carve a road map for me.

    I have a pile of books on my desk — some get pushed to the top if they're more relevant at this moment — and this, is one of those books.

    Not only would I tremendously benefit from a read like this, but so would my readers at the Rhyno blog. After every book I read, I post a quick review — inclusive of my top, most powerful passages from it. It's a great way to get a concise review in, while also teasing it a bit.

    Thanks in advance!

  • Noella Cotnam

    I am a 'linchpin'…always have been and I would like to read Seth's latest book and pass it on. Simple as that.

  • http://twitter.com/fortheloveofg @fortheloveofg

    After reading the interview I WILL BE READING SETH'S NEW BOOK the moment it hits my mailbox. Help me spread the TRUTH. Every sleeping soul needs to hear what you are both saying. I'm the youth of your tribe, young, energized and building my career with this foundation. Feed this baby bird and let me spread the word!

  • David Singer

    School sucks. I just want to work. I want to apply the hundreds of ideas that I've come up with for making a difference in this world…instead of simply regurgitating ideas that other smart people have created over the last few hundred years. Its time for a change and based on your informative interview about Seth's new book, having a copy will help me to launch a creative, exciting, "love what I do for a living" career. Thanks for the opportunity Michael, love the post.

  • Jeremy

    I have not read any of Seth's book yet and this seems like a book that is going to challenge readers to really stretch themselves. So this seems to be a good place for me to start reading one of his books. And yes I promise to read the book :-)

  • http://www.kellycroy.wordpress.com Kelly Croy

    I want Seth Godin's new book because I have been emailing myself from the future, and in a recent email I learned that his book was the turning point in my career as an author and speaker. My future self was very clear that Michael Hyatt's blog, Seth Godin's book, Linchpin, and Thomas Nelson Publishing would play a key role in my success in 2010. After reading both Hyatt's and Godin's blogs I have to agree with my future self; these guys are leaders! So, give out the the other one hundred and eleven books to people who want one, and reserve a signed Seth Godin for the guy who's future hangs on its very acquisition, Kelly Croy.

  • Ramp

    Wow look at how many comments are there already. Well definitely worth taking a shot for the book from what I've learnt through you & Seth in the past few years I've been reading your posts, I can't help but keep coming back for more.

    From books, posts, tweets & Squidoo now seth's Apple App ;) I've learnt a lot from Seth and looking forward to keep it going for several 100's & 1000's of posts. I'd really love a copy myself, the interview already tand the comments already its another best seller.

    Thanks

  • bryanpughjd

    I have read all of Seth's books and have subscribed to his blog. I have also referred several of his books to my colleagues for us to try and incorporate in our fundraising for scholarships and educational programs. I've even had my wife, who doesn't usually have time to read, listen to his books on CD in the car during her commute. I've caught her sitting in her car in the driveway on more than one occasion just to hear what Seth has to say next. I would love to have a copy of this new book, I promise not only to read it and apply it to my life, but I promise to give it away to someone else who could use a jumpstart in their life and use the message in Seth's good words.

  • http://paulhebron.blogspot.com/ Paul Hebron

    If I don't get a free book, I will buy it, borrow it or beg for it with a sign that reads, "Looking for next." I'm at a place of change. A place in the road that doesn't look familiar but I sense offers me more options that I can see at one time. I'm hoping your book will help turn my head to see more options.
    My recent post Jacek Utko designs to save newspapers!

  • Strain

    I will graduate this March and start working in Japan this April. I am 23 years old and still need many to learn. This book is so important to me because I do not want to become a cog and died as a cog. I need this book and I promise to read it and apply it. I have read his Purple Cow, All marketer are Liar.

    By the way, do you know how work is in Japan ? I heard from my teacher that when he was just graduate and work he have to do overtime work at 200 hours/ month !

  • JoyHaynes

    I love that Seth includes 'art' as what you can do when you lead and make positive changes. I am a fan of the Arts. I also believe that every day work done masterfully can also be artful and have soul if done with passion and leadership and most importantly moving someone to think differently about their own perspective. I love the independence of it all and Seth Godin is a fantastic example (along with some Nashvillians like Dan Miller: 48 Days to the Work You Love) that speak to being in control of your career, not your job being in control of you. Go Seth and Go Michael Hyatt for posting this interview. I can't wait to read the book.

  • http://www.ingridharingmendes.com/a-photo-journal/ Ingrid

    I believe in growth, both inward and outward, with almost every part of my being. There are parts that would rather sit back on the couch and enjoy the view. I also believe that we area all interconnected, a certain quote by Martin Luther King Jr comes to mind "Whatever affects one directly, affects all indirectly. I can never be what i ought to be until you are what you ought to be. This is the interrelated structure of reality". And so, that is why I would love a copy of Linchpin, and yes I will read the whole book from cover to cover.

    My recent post Delightful – Mississauga children's photographer

  • http://www.facebook.com/profile.php?id=1268486610 Tom Burns

    I read The Purple Cow and thought it was the best book I ever read. I told everyone I met for days on end about it and urged them to read it. I read it while on an airplane to Scottsdale, and I read it again in the hotel room at night instead of going out with friends….I couldn't put it down! If it impacted me that much, I can't wait to read "Linchpin."

    Tom

  • Domecia Manuel

    Michael,
    Thanks for sharing this book. I believe I have the potential to be a linchpin. I am currently pastoring in a church and denomination where I don't naturally fit in. I believe God can use my talents and commitment to help other young (30 something) ministers become more relevant in what is basically a feudalistic denomination culture. My friends and I have been trying to figure out how to bring the value and passion of events like Catalyst to our minority communitites. We believe God can use us to bridge the gap and become the linchpins that are needed. I personally need this book to help me discover how to effectively play the role God has for me in this season. Thanks for the consideration.

  • http://michaelsgray.com Michael Gray

    Godin’s comment about public education being little more than a compliant cog factory intrigues me. As a public school teacher, I have frequently felt an uneasiness about the role I’m playing in the lives of kids — what am I really accomplishing acting within the bounds of my current approach?

    I’m interested to see what paradigm shift I will need to make in my own thinking and pedagogy in order to encourage and train members of the next generation to break the mold and become linchpins rather than government/industry robots.

  • http://twitter.com/willislim @willislim

    seriously, i want this book even though i'm ordering a copy of it anyway. now you may ask, why the heck does this guy want two copies of the same book? is it because he likes to collect two of everything, one for reading and one for his personal collection? is it because he is asian and can't resist seeing the opportunity of a potentially good deal where he buys one and gets the other free? probably because when Seth's last book came out, I also got two copies (one courtesy of Seth) and gave one away in hope of inspiring someone else to make a difference in the world, lead with passion and all those sort of things… it's probably the get something for free though…
    My recent post January 4

  • http://twitter.com/austindsz @austindsz

    I like Seth Godin's work and have enjoyed reading his book 'The Dip'. I'm really would like to get my hands on Linchpin because the idea of becoming an indispensable person sounds very important. I'm sure Godin explains this idea in his simple yet effective way. If I win a copy I surely promise you that I will read it.

  • Paul T

    I need this book because I am currently a cog and need to better understand why I need to be a lynchpin and how to become one Plus, if you select me as one of the winners, I will then be forced, at the risk of breaking my promise to you, to read the whole book and not getting sidetracked after chapters 1 or 2.

  • http://twitter.com/harburgM @harburgM

    I am in business school for my MBA at American University in Washington, DC. I'm halfway done and I'm a little alarmed that I don't know what a lynchpin is.

    I also help direct a nonprofit called ACHIEVE Kids Tri in Washington DC and am always trying to learn and read about new things that will make me more effective at running it.

  • Geoff Webb

    Michael, I'd like a copy of Linchpin for 3 reasons:

    1. Personally: God's led me to turn down "the bargain" again and again in my life – often to the fear and worry of family and friends, but always to his pleasure and glory. Seth's perspectives challenge and stir me – and I like that. Sounds like God could use this book in his continuing effort to love and lead me.

    2. Vocationally: I'm pretty clear about my calling: I'm to help God set people free by helping them lead, create and love better. I strive to look at leadership from the other side – from the viewpoint of the follower: How can you help people choose to follow you? I'm interested in reading Linchpin, test-driving it with my life, then sharing the truths I find with others .

    3. Economically: Do I have extra money for books these days? No. Would I appreciate receiving Linchpin for free? Absolutely. What will I do if I'm not selected? Have to wait until September (my birthday) or December (Christmas).

    Will I promise to read it? My yes is my "you better believe it!"

    Regardless of the outcome for me, thanks Michael – and thanks Portfolio Books – for giving us these books.

    My recent post Refueling your People

  • http://twitter.com/MDManagement @MDManagement

    In November I read Purple Cow and Tribes while working out on a treadmill….really enjoyed the material and the workout was great. Currently, out of Seth Godin reading material and could use a reason to get back on the treadmill. In the interest of becoming a "Linchpin" for Healthcare, I would appreciate a copy of Seth's new book. Have a great day!

  • Bill

    Just closed a business 3 weeks ago, sold all the equipment today. Took a bath on the sale, but feel raring to go on the next big thing.

    Feel like this time I have to dive into some deep water to make things happen, Seth's book should help.

    I Have the time and the motivation to read Linchpin and right now the price on the books you are shipping is very appealing. Send one to me and you can be certain that I will read the book and put it to good use.

    I'll have a review coming your way within a week of getting the book.

    Thanks.

  • http://www.laurainesnelling Lauraine Snelling

    I promise to not only read the book, which I look forward to doing, but write about it in my monthly book review/writing tips column that appears in two newspapers and on my website. I've not read anything by Seth Godin before but your column made me excited about reading his books. When I find a book I really like, besides, the column, I post online, FaceBook and tell lots of people about it. Our local bookstore stocks books I get excited about because she knows she will sell a bunch.

  • http://twitter.com/sandilgordon @sandilgordon

    Thank you for the thoughtful interview. I've read numerous interviews today and this one intensified my desire for a copy of Seth's book – not because I'm more deserving than anyone else – but I will read it and pass it on (and buy another copy or two for myself!) The book as gift seems a metaphor for the wisdom contained therein. One definition of "art" on Dictionary.com states: "the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance." This book is appealing "shipped" art, and I want to appreciate the beauty of its principles and become an aficionado of its more-than-ordinary significance.

  • http://www.kirstenwilson.net Kirsten

    I received Steven Pressfield's "The War of Art" for Christmas and have been devouring it and talking about it with all manner of friends and students. Sounds like Seth Godin's book would be a fantastic next step. I'm declaring an all-out war on resistance in my life this year. I'd love to have "Linchpin" in my arsenal.

  • Chandra

    We are doing a series at my church right now called "Waste Management" about how things come into our lives to waste our time, emotions and value. I want this book because I want to extend shedding waste to my career.

    Sadly I admit I have not read a Seth Godin book, though I follow his blog. If I win this book I will not have any excuse not to read it.

    Thanks for a great interview!

  • Rob Bernabe

    Why do I desire a copy of this book? Gee – where do I start?

    Human capital is the most important component of any business, yet the roots of "compliance" laid down by education and the industrial revolution linger to this day. This is particularly disturbing given that the United States has "given away" industry to countries that are willing to work for pennies on the dollar to obtain a pittance of a lifestyle resembling that which this great country offers (whether we can continue to be great is yet another debate). With the majority of today's jobs emerging in the service sector, the principles of Seth's book are mandatory – you've got less time to "get away" with the "compliance" model in service industries than you do in manufacturing.

    A lynchpin is the key component that holds a complicated structure together. It's small and at first sight might seem insignificant, yet it is indispensible. Great leaders – great employees – great people know they must look to bring out the best others have to offer. Human capital isn't comprised of folks with name badges, employee IDs and metrics that indicate performance – human capital is comprised of highly engaged human beings that work symbiotically to manufacture a superior product or service. While it's wise to be data driven and manage to metrics, one must pull human capital together for a common CAUSE……and it's the cause that human beings are naturally inclined to work for.

    I love the platform the lynchpin sees. I'm drawn to it – I am driven to leverage it to bring out the best in people – to honor God by using my work to touch others, challenge them to become what they were meant to be and take pleasure in seeing them flourish……oh, and by the way – see to it the company experiences success – a BY PRODUCT of collective individuals who are led to flourish.

    As chief operating officer of a financial services firm and having served as division president in several major firms offering financial services, I have a keen awareness of the importance of human capital. And while I don't like the phrase "human capital", I'm using it to make a point – that capital isn't just about numbers, metrics and "performance". It's about deployment of capital under the risk of losing it, with the understanding great gains will be made if the virtue underlying the risk merits the deployment.

    Financial services firms, particularly banks, all too often miss the point of human capital. They can't seem to get past the "whiteboard" and into the lives of their employees and get them to band together for a great cause – to steward the finances of their customers.

    I want this book. I NEED THIS BOOK. I can tell it's going to bring my game to the next level and help me to teach others to become indispensible (the core reason for becoming indispensible is to lead others to do the same for the platforms upon which they operate).

    ………besides, I'm a new Thomas Nelson author and it's wise to understand what the CEO of my publisher finds important.

    RJB

  • http://www.facebook.com/adam.reineke Adam Reineke

    Just a mindless cog?
    Seth Godin, teach me to be
    Indispensable.

    But just in case just a haiku won't cut it ;) , I'll expand. I want to read this book because I'm a college kid. I'm growing and learning every day. But am I spending years so I can just be a replaceable cog in someone's machine? I sure hope not. When I graduate and enter the real word, I want to be someone who cannot be replaced. I've also never read one of Seth's book (but I do read his blog), so I'd like to do that.

    And yes, I promise to read it. :) (I've been fortunate enough to have gotten both Don Miller's "Million Miles in a Thousand Years" and Tim Irwin's "Derailed" through your blog, and I loved both of them. Thank you!)
    My recent post My Spring Break Plans

  • Mulyono

    hi Michael, i really like this interview,
    i NEEDS this book, cause until now i think i am unable to be an indispensable person,
    everything i do just everyday routine, and always fear to do something extraordinary,
    also i have so many friend that very much like what i'm doing
    so i really appreciate if you chose me tobe one among 112 lucky person to have this book
    thanks

  • Melissa Suric

    I am sure of my path, yet sometimes convention can get the better of me. If nothing, I would like to read this to empower me to assist my mother realise that she doesn't need to work for the man (and the limited income associated with it) , that she can be a success even if she is not a nuclear physicist. Unfortunately, the mere fact it is in print will make it more 'credible' for her, as she is from the old school of thought where entrepreneurial spirit is restricted to the rebellion of free spirits and 'gypsy's'. Institution makes it real. She has no issues with me running my own business and the joy that is associated with that, however, could never see it her for herself as she is fearful of the freedom. I want her to know that she is deserving of success doing something that truly makes her heart sing as she is so very capable.The shackles of patterns of schooled thought can be difficult to break free from, especially for those whom conformity breeds a false sense of security. Retweet @melissasuric

  • http://davidychoi.blogspot.com David Choi

    Dear Michael Hyatt,
    The book looks to be great,
    And I'd love to go buy it,
    But I can't! (A self-imposed fate.)

    See, I've set up my budget
    (Every dime set aside)–
    I can't let myself fudge it,
    But maybe YOU could provide!

    If you give me this book,
    Yes I promise I'll read it;
    And if you want, take a look:
    On facebook, I'll "live feed" it.

    But this 3rd thing I'll do, this is the best:
    I will join twitter, all cuz of you.
    (And, dare I say, I'd pass the test,
    Of 8 Twittering Things, never to do.)

    And who would become my very first follow?
    I swear, it'd be you, Mr. Mike Hyatt.
    And lest my tweet motives seem hollow,
    Ill go so far as to start….
    a social media riot!

    My recent post In Case I Confused You, I'm NOT Quitting! (Here's What I'll Be Doing)

  • Gordon

    As part of smaller tribe of children's ministers, I believe children ministry is a lyncpin. I believe that if neglect this lynchpin would undo churches and it has. What would be Sunday morning without a baby not crying during prayer? Or the pastor kids bouncing up and down in the front row to the organ? How else can I just justify bring my crayons and play dough to the third service of the day? We are the edge of kicking children out but they truly bring value to the church service and our future :)

  • tanja

    i heard of seth Godin before but i never really read anything he wrote. Well, yesterday i watched the interview with him at mixergy.com. I was inspired in an instant – i had to stop it quite a few times and wrote down notes, rewinded it a couple of times and watched it all over again. i feel it connects with my situation immensely – i am trying to boostrap a startup because it has been years that i am tired of doing the 5-9 job for others. now i decided to change it but i am stuck with my fears and no matter what i do there is this voice in my head that is telling me that i am going to fail.

  • newlifeben

    Jesus said, "You have not because you ask not (Eugene P. said I could paraphrase)." I'm asking you for a copy. I will read the book and since I love to learn by talking to people, how about the next time I'm in Nashville I take you to coffee and we can discuss it? Peace! bw

  • http://twitter.com/jameswoosley @jameswoosley

    I've always thought I was a Swiss Army Knife, but reading your review makes me wonder if I've been a Linchpin all along! Definitely looks like another great read from Seth that could see his readership grow beyond the marketing and internet types.

    John Dale was showing off his copy when I was in Colorado a few weeks ago and said it would be big (he did let us touch it, but Amy made sure it didn't disappear!). Can't wait to read it and write a review for my site.
    My recent post Underachiever? Me? Yes, Thank You!

  • http://twitter.com/jameswoosley @jameswoosley

    I've always thought I was a Swiss Army Knife, but reading your review makes me wonder if I've been a Linchpin all along! Definitely looks like another great read from Seth that could see his readership grow beyond the marketing and internet types.

    John Dale was showing off his copy when I was in Colorado a few weeks ago and said it would be big (he did let us touch it, but Amy made sure it didn't disappear!). Can't wait to read it and write a review for my site.
    My recent post Underachiever? Me? Yes, Thank You!

  • Jennie

    Ok. Here is why I want a free copy of Seth's new book. There is not one SETH idea or arrow to new possibility that I have not said "yes" to. And I mean in a way that I hear the entire chorus of my trillions of cells joining in. It's real wake up stuff for those who are ready. (Not for those who like to cuddle up with old habit.) Ultimately the knowing about where change must happen is in the bones of those with indispensable potential – but having words ricochet it back to you right between the eyes helps you actually take leaps and stop talking old shit. I have a business called Creative for Good. But I have a multi-media idea outside my usual writing and strategy work that is wild, and amazing – and it will do good worldwide, as well as entertain. It is going to take all I have monetarily – and a free burst of inspiration would be just the shot I need right now. Unless you are giving away a million dollars? Even then – I think I'll go for the inspiration that keeps me in the faith of how this project, and my creativity is indispensable, if I choose to make it so. I would also like to extend the gift of FREE. If I should be lucky enough to get this book free, I will make it a living moving gift to others. I will not keep the book with me but pass the inspiration on with the proviso that it does not stay in one persons bookshelf longer than 2 weeks. That way you will have created a gift that has multiplied the original goodness of your intent. Who knows how many times that one book may make it around the world?

  • http://joeburnham.com Joe Burnham

    Why me? Well, I’m already a linchpin in some sense of the word. As evidence of this, I’ve been rejected for jobs that I’ve applied for because, even though I demonstrated excellent aptitude when it came to doing the work, my personality assessment came back as saying that I was too much of a free spirit and not the cog type. My problem is, I’m still trying to figure out how to be who I am in the church world I find myself in. Mind fodder from Seth could only help.

    As for promising to read it, yeah, I do. I read quite a bit, have read other books from Seth, and will certainly take a couple trips through this one.

  • http://Www.mylifeline.org/Coy Jen Coy

    This book sounds like something that will resonate with me. I have been working with an executive coach trying to shift my mindset from “my value is in what I do” towards a mindset of “my value is in who I am BEING.” This is difficult work for me who has climbed ladders and achieved because of what I have done/accomplished. We all have a maximum in how much we can do. Now my challenge is to maximize my influence. The part above regarding seizing opportunities as platforms sounds like the teacher is appearing now that this student is ready.

  • http://www.deTheos.com Jeff Patterson

    Sounds like a great book. As an 'all-purpose' pastor (associate) I sometimes think I'm indispensable, yet work diligently every day so that I'm note, multiplying any depth, experience and skills into the lives of our volunteers and staff — so they are lead, encouraged, resourced, and equipped to be more effective and deep in serving Christ.

    I've always liked Seth Godin's books, and would immediately put this one to use —as an avid reader, frequent book giver/recommender, and all around bibliophile.

    Thanks for posting this interview.
    My recent post Hear: Worthless Doing + Priceless Knowing

  • Rudy Bake

    Seth’s last book, Tribes, really challenged the way I think about groups of people and leadership. I have recommended it to many of my friends and colleagues. It subsequently provoked robust discussions and shifted a few people into a different mindset. Very few books achieve this – real change in how people think.
    This new book looks like it is just as amazing with more of a focus on the individual. Whether I win it or not (I’ll buy it if I don’t win it) I will read it cover-to-cover as soon as I get my hands on it.

  • http://friendlyhuman.com Daniel Roberts

    I struck out on my own for the first time and started my video production company last June. Knowing my product concept would be a "Purple Cow" if I could pull it off, I slaved for months. Around September I was deflated and ready to give up. My wife and I were living in my parent's basement on her meager childcare income and what money I could make from random tech support jobs. My uncle gave me the phone number of a VP at ATT and told me that I had a job waiting on me. The thought of letting my dream die made me feel sick.

    I was working from a coffee shop waiting for my wife to get off work, when I came across Seth Godin's The Dip. Having read all of his other books I couldn't believe I had never heard of this one. After debating with myself for a full ten minutes on whether or not to spend the $6, I took the plunge for the audio book. It began to play as I started the commute to pick my wife up from work.

    http://maps.google.com/?ie=UTF8&ll=33.858647,…

    That is the exact light I was sitting at when Seth Godin changed my life. He listed seven reasons why people quit. Rewind. I listened again. One by one I checked them off in my head. We were perpetually low on money, but it wasn't like we didn't have a roof over our head or were going hungry. We weren't World Vision poster-children yet. My product model had only grown stronger since I had started in June. The next day I called the VP, thanked him for the offer, and politely declined it in favor of chasing my dream.

    Here we are some 4-5 months later, and my company has taken off like I never would have dreamed. My wife and I have been living with my parents since our wedding in October 2008, and now the question isn't if we'll ever move out, but if we should just wait a couple months longer and pay cash for a house.

    I can honestly say that I've never taken the "take-care-of-you bargain" route and cannot wait to read this book.
    My recent post Friendly Human

  • megan strange

    I'd love to have a copy of Linchpin (PURPLE COW) because I believe that Seth Godin really has a handle on what a takes to be a leader that really makes a difference (PURPLE COW). One of my favorite quotes from Godin (PURPLE COW) is from The Dip, "Quit or be exceptional, average is for losers." I have that (PURPLE COW) quote on the wall in my office and it is something that I am consistently holding myself and my team accountable to. As a Christian, I believe that God called us to exchange ordinary living for an extraordinary life. I believe that is the manifesto of the linchpin! If you select me, I would be most appreciative and will read Linchpin right away!

  • http://intensedebate.com/people/oryoki oryoki

    When I started working as a waiter the bosses said we were a dime a dozen. I have spent my whole life making myself as indispensable as possible. Having read a number of the, should we say reviews, the information so far gleaned would clearly indicate the reading of this book would empower my life to greater fulfillment. Perhaps even more importantly my position as a mini linchpin would spread the word even further, I' not the bashful type.

    This book will be mine, through your support or by my efforts. The content will be spread by me regardless of the process of acquisition. Previous to reading your blog I had already passed the word and links of this new and important book to an associate.

    You will not stem the tide by only offering 112 free books. There will be important and creative accomplishments arising from this book.

    Of course I'll read the book in it's entirety, and I have posted on FaceBook.
    My recent post Fall Aspens at Bison Reservoir

  • http://www.impactunlimited.com.au Brenton Nicholls

    Reading @lizdances comment about ‘packing up everything we own’ reminds me of when I resigned six years ago from SAP, the giant software company.

    Turning my back on the comfort of a six-figure income with attractive bonuses was a giant leap of faith. For so many of my friends and family it just didn’t make sense to have walked away from such a secure role, knowing I still had three children, a mortgage and bills to pay.

    Someone once said to me, ‘Don’t get to 40 and regret not doing what you really wanted to do.’ I did just that – resigned to start my own business running corporate workshops in business presentation skills and a bit of bread-and-butter SAP contract work.

    Many will agree that the road of an independent consultant comes with ‘peaks’ of cashflow and joy together with ‘troughs’ of no cash and much concern. My wife (@aussieactually) vouches for this journey – in fact she devotes an entire chapter called – ‘Career Crisis’ – in her book, ‘Aussie, Actually’.

    From what I’ve read in your interview with Seth, Linchpin sounds like it’s completely ‘counter-culture’ … encouraging others not to be conformed by the corporate world’s systems, expectations and beliefs. I’m attracted to the idea – but it’s a tough one to really live out, especially on your own.

    Being comfortable with being uncomfortable probably describes the nature of my world. ‘Perseverance’ takes on a whole new meaning … the need to have ‘tenacity’ and absolute dependence on God’s provision and strength is what keeps me going.

    I believe Linchpin will be one of those unique books that encourages and inspires thousands of independent consultants out there to keep going and in so doing ‘prevent many wheels from falling off their axles’.

    I’d love to receive one of the free copies!Reading @lizdances comment about ‘packing up everything we own’ reminds me of when I resigned six years ago from SAP, the giant software company.

    Turning my back on the comfort of a six-figure income with attractive bonuses was a giant leap of faith. For so many of my friends and family it just didn’t make sense to have walked away from such a secure role, knowing I still had three children, a mortgage and bills to pay.

    Someone once said to me, ‘Don’t get to 40 and regret not doing what you really wanted to do.’ I did just that – resigned to start my own business running corporate workshops in business presentation skills and a bit of bread-and-butter SAP contract work.

    Many will agree that the road of an independent consultant comes with ‘peaks’ of cashflow and joy together with ‘troughs’ of no cash and much concern. My wife (@aussieactually) vouches for this journey – in fact she devotes an entire chapter called – ‘Career Crisis’ – in her book, ‘Aussie, Actually’.

    From what I’ve read in your interview with Seth, Linchpin sounds like it’s completely ‘counter-culture’ … encouraging others not to be conformed by the corporate world’s systems, expectations and beliefs. I’m attracted to the idea – but it’s a tough one to really live out, especially on your own.

    Being comfortable with being uncomfortable probably describes the nature of my world. ‘Perseverance’ takes on a whole new meaning … the need to have ‘tenacity’ and absolute dependence on God’s provision and strength is what keeps me going.

    I believe Linchpin will be one of those unique books that encourages and inspires thousands of independent consultants out there to keep going and in so doing ‘prevent many wheels from falling off their axles’.

    I’d love to receive one of the free copies!

  • Ramp

    Wow look at how many comments are there already. Well definitely worth taking a shot for the book from what I've learnt through you & Seth in the past few years I've been reading your posts, I can't help but keep coming back for more.

    From books, posts, tweets & Squidoo now seth's Apple App ;) I've learnt a lot from Seth and looking forward to keep it going for several 100's & 1000's of posts. I'd really love a copy myself, the interview already tand the comments already its another best seller.

    Thanks

  • Pingback: Most Tweeted Articles by Church Experts

  • http://www.facebook.com/profile.php?id=1170147009 Irmgard Janas

    Yoda once said: Do or do not there is no try. Seth Godin has outed himself to be the Yoda of marketing because he is saying the exact same thing and also adds love to the equation. (Oh yes, being green and long pointy ears also stand out a lot

    • http://www.facebook.com/profile.php?id=1170147009 Irmgard Janas

      Hm, and I wanted to add:

      As I´m a complete fan of Yoda I will absolutely read that book because love will change this world and I want to take part in this change. Scared or not – I have got to change myself in order to change the world.

      • http://www.facebook.com/profile.php?id=1170147009 Irmgard Janas

        Oh yes, and I heard about this offer on Seth´s Blog, which I read everyday :) It´s awesome to see good people connect!

  • http://twitter.com/lizdances @lizdances

    In seven months, I will quit my job, my husband and I will pack up everything we own, and we will move across the Ocean to join InnerCHANGE, a mission order among the poor.

    It is kind of blowing my mind to phrase the enormity of our decision in that one simple sentence.

    I have had to tell my Lizard Brain that wants to keep me safe to Shut Up. I have had to master The Resistance I have to uprooting everything I know. I have had to confront myself with Fact: I have a great deal of work to do yet in order to own my own self.

    So I have been reading voraciously, tearing at the parts of my brain that culture has conditioned to hold me back into little boxes of fear, rebuilding what was Resistance, by God's grace, into a quiet confidence to step forward and offer hope. It is a slow process. The Lizard Brain does not like change. But we are going because we believe in the Upside-Down Kingdom, the tiny Mustard Seed of Hope, the power of a Tribe to change the world.

    We believe in actual relationships, where people are seen and known and loved deeply, indispensable to one another. Seth says, "Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go….We won’t often get the platform we need to touch someone. When the opportunity arises, we have to take it, embrace it and push it where it has never been before."

    That is what we want to do.

    Yes, I promise to read the book. Yes, by God's grace, I promise to change the world.

    (we are joining http://www.innerCHANGE.org)

  • elbee

    Wow…For me, the timing of Seth Godin's book "Linchpin" is providential! Due to the current economic climate, I find I'm being downsized in a job where I felt like I was really making a difference both for the organization and to the people in our community. Despite this turn of events, I have determined that I *must* remain true to my spiritual gifts, nature, and integrity…something I must commit to every day rather than to resignedly accept becoming a cog just to "pay the bills". I still want to create and contribute and to think, be, and do that which would make me "indespensable". I look forward to reading "Linchpin" and recommending it to other leaders who want to become more than they are.

  • http://www.lanto.splinder.it lanto

    I promise I will read it and if I will find it important as you said I will translate it into Italian for my collegues and friends and for all that people who is too lazy to read in English but also too curious to wait for an "official" translation. (incrocio le dita: I cross my finger) l@nto

  • http://timadeney.wordpress.com Tim Adeney

    Some books aren't worth reading, some it's great to have a friend tell you the one main point, some it's worth reading once. But some books are worth reading two, three and four times, until the message is part of who you are.

    I think Seth thinks this book is the last kind. It's the one he's put the most of himself into.

    I'd like to take the first step to reading it three times.
    My recent post Three things… about Australia I wish were different

  • http://twitter.com/MattVisser @MattVisser

    You'll no doubt give the book to one of the long responses from the people you're already familiar with, but I thought I'd put my simple case for a free book of this quality out there.

    I appreciate the insightful thinking for myself & I'd like all of my employees to read it, so as to hopefully usurp me.

    Thanks,

  • Geoff Pound

    Thank you for posting this insightful interview.

    I will read this book because your commendation, Mr Hyatt, indicates that reading Lynchpin is a wise investment of time.

    I do not have a resume or a business card as I am a volunteer teacher seeking to make a difference here in the Middle East and in some of the poorest countries of the world.

    I want to see how easy it is to translate Seth Godin's ideas into the Middle Eastern contexts and particularly in Islamic cultures.

  • Jim

    I want to be a lynchpin (or 'linchpin', depending on where one's from) as I don't want to be a boring individual. Whether at school, college, the office or in the community, I want to be counted on and depended upon. I get a warm, fuzzy feeling when I make other people smile, and it's times like this I feel like anything is possible. As a Christian, I believe the 'X Factor' is a gift given to all of us to be able contribute in our special ways, with purpose. Consequently, I believe this purpose, or a drive, if true should pervade all aspects of life, not just in pockets of existence. Perhaps it's time for me to be willing to take more risks, even if I might feel a little battered from falling short in the past. Boring has never been an option with me, and I want to affect the lives around me, for the better. Accepting anything less would be a waste.

  • http://kirzen.com EvaO

    why am I really worth to pick as one of that 112? first and foremost because i deserve it… :) okay, i 'll be serious from now. I'd love to have that book..i am working on an online dictionary and translator, a soon-to-be successful and popular site..this is why i have started to read seth's posts. i honestly like it and consider it amongst the most valuable 5 minutes of my days..i belive we all need to work on our personality and be open to those messages that can help in that..and anyway, i live in hungary, so it would be ages to get it in an ordinary way.. :) thanks for reading

  • DBeeton

    I love Seth Godin. I read Purple Cow and Tribes and found them inspirational. I have since blogged about these books and loads of people have enjoyed his books on my recommendation. Scott Ginsberg talks about what it takes to become a thought leader. Without question, Seth Godin is a thought leader. His thinking is ground-breaking and creates new ways of doing business and of interacting with others. I have no doubt that Linchpin will have the same profound effect on my ways of doing business and marketing that Seth's previous books have. I cannot wait to read his next book as it sounds from your interview as if this is the BIG ONE. The book that will change things in a seismic and revolutionary way.

  • Woodley A. Auguste

    Almost two years ago, I found myself becoming another jaded marketing/publicity guy who worked in Christian publishing. I began feeling like a factory worker despite being paid to be an emotional thinker. The acquisitions meetings, press release writing, marketing plans, book tours, blah blah blah stopped being fun and more like work. After almost 10 years in the industry, I began thinking of ways to hang up my "cleats" and change careers. In the midst of my crisis, I soon rediscovered the creative spark again in the form of 140 characters. A new world opened up and allowed me to interact with people smarter than me like you and Seth Godin (who I admire and want to emulate in a good way). My quest is to become a great thinker and excel at what I do to help others–not to become rich and famous or a wannabe author–just someone with a "great mind" who gets it and is not afraid to think different. And that, Michael is why I want to read the book. Besides, Sunday, January 31 is my birthday and this would be a great gift.

  • Marc L.

    Seth's books (I've read a number of them) changed the way I read books, changed the way I do business, changed the way I share my faith with people, and changed my long term career plant. Seth's books are a pill that give longevity to my thoughts and ideas within a very important future context. I also appreciate how he's responded to the two emails I sent him. He responds quickly and earnestly. His blogs and books warmly invite you into the community he's built over the years.

  • Clear2Go

    I don't require a copy of the book. I have already pre-ordered it from Indigo/Chapters and am really looking forward to it. Why? I keep an eye on Seth's blog. I like the way he thinks, and I agree with it. I think I am a lynchpin by nature. Sounds kind of silly, but I really enjoy getting people to work together, ensure they enjoy what they are doing and try to have everyone at least be respectful. I believe that respect of employees, peers, or upper management is earned not a right – this has caused me minor difficulty in the past with a few people, but overall it has worked for me.

    I believe that while school can give someone a good base, that is all it is really good for. Anyone I work with or have hired in the past has had little or nothing to do with their school. The biggest concern for me is 'fit'. Do they 'fit' within the team? Will they be happy? Will the team be happy?

    I believe that transparency is better than secrecy (and I wouldn't have said that 10 years ago). Privacy is important too and there is a difference between secrecy and privacy.

    My wife and I are both looking forward to reading the book.

    -mike.

    BTW, Michael, I like what you did with the comments, where it shows the blog with the latest post of the commenter. That is a really personal and nice touch.

  • http://twitter.com/AndreaAresca @AndreaAresca

    I've already commented and I apologize for this double comment, but the idea of the book is still in my mind and it's hard to stop thinking of it…
    There's another reason I want to read the book.
    As a leader I've always tried to help my people act and decide on their own, giving them more and more responsibilities. Actually I tried NOT to be indispensable, especially in the day-by-day operations.
    I wonder if this totally right and how this leadership effort relates to the concept of the book.

    My recent post Non dimenticare quello che hai

  • http://www.cherylblemine.wordpress.com Cheryl B. Lemine

    Linchpins hold items together.

    In other words, they keep things from falling apart.

    I'm in 6th through 8th grade middle school classes teaching creative writing students who come to our magnet public school through audition and a lottery process. It is my privilege to work with these young writers, some of whom I can tell are already beginning to become linchpins themselves.

    What a privilege, especially since many times education does want to make us all do/learn/perform the same way. If I can do a better job what I'm doing in the place where God has planted me, then that means we might be able to add more linchpins to life! At least that's my hope!

    My recent post FAITH: My “tune up”

  • Tony Mariani

    If you don't ask you don't get

  • Kirsty Wertz

    I work for a company (netTrekker) whose mission is to "go do something good for kids". We' re in the education industry because we believe it's the best place to be if you want to help people learn how to help themselves become productive, contributing, caring citizens in the future.

    Linchpin is what netTrekker aims to be in the education market–not just in the product we offer, but the value we bring to the table in all the relationships we develop with educators, students, vendors, media and influencers–valuable, unique, indispensable.

    We're embarking on a relationship with a local school district to help them with their mission to ensure every student graduates high school. Bigger than that though, we're looking at ways to extend that support system beyond school with those students, in a mentoring program that extends to college, their first job and then throughout their career–for as long as they need us. Not because we want to sell them something, but because we believe they all have the potential to become something more than just a worker…

    and because of that, I'd like to read Linchpin to see if Seth's theory can be put into practice here at netTrekker.

  • Perry

    My boss recently commented on Seth's book, a sign that I had better be reading it. Other than that the biggest reason I want to read "Linchpin" is because I work with leaders around the world inside our company and the comments about the book that you make in your review are EXACTLY the things they (and I) need to be hearing. It would be my great pleasure to share these concepts as I speak and teach and perhaps begin to develop a small "linchpin army" inside our organization. Thank you Michael for all you do to help us grow!

  • http://mediamedics.nl R. Straver

    Old school:
    Get lynched when you pin down the problem.

    New school:
    Lynch a pin, tape it and put it on YouTube.

    ps: I will read the book; naked on the side of a river in the south of France – promise

  • melliott

    Wow, I’m a cog in an educational institution. I feel trapped. I’d like to not be one. Help me learn how to be more.

  • http://www.evolvhealthier.com Tom Maness Jr

    The only thing I can say is dare to be different. To differentiate is the common thread all must have to exceed the norm.

  • Russ Pierson

    I have never read a book by Seth Godin in my life, though his work is always in the periphery of my awareness ("periphery of my awareness"–that's a great turn of phrase that should snag a book right there! ;-)).

    After more than 20 years in full-time ministry, I wound up managing a commercial construction firm–which was great … until the entire construction industry tanked over the past couple of years. I was recently laid off and made the decision with my wife to return to school after 30 years away. So I find myself reading–A LOT–these days, finishing pre-reqs to enter a doctoral program in Global Missional Leadership at George Fox Evangelical Seminary this coming fall.

    "Linchpin" sounds like my life's ambition, and it is one of the few books outside the countless thousands I'm presently required to read that I would be willing to PROMISE to read. In fact, your article has sold me on the book. I may have to buy it myself if you don't pick me … and since I'm unemployed, you would be taking food right off my table.

    Oh, well … my bride of 30 years doesn't eat much. ;-)

    Pick me!!!

  • Matt Miller

    Hi Michael, In 2009, I discovered "The Big Moo" and after hearing him read about "PLAY" on track 15 (1:40 seconds into it) of the Big Moo I knew Seth was a man of passion that I wanted to discover more about. It was "The Dip" that has given me the confidence to train for the upcoming Tokyo marathon in February and to not give up on my passion project here in Japan until it is finished. Seth has been a true inspiration to my life in such a short time and I know there is gold in Lynchpin to find and share with others. I would love to receive a copy of this book. Since I currently live in Japan, if you decided to select me, my parents would benefit from this book while it waits for my return.

  • Gatis

    Actually I believe while becoming indispensable might be a good thing, and is something we all should try to do, actually thinking, behaving ans striving to be such person, is not a good idea.
    There is a proverb:
    Perfection is impossible without humility. "Why should I strive for perfection, if I am already good enough?"
    I think the same meaning can be applied to indispensability. A man who behaves like such, is not an indispensable person anymore.
    I am from Latvia, and I am 27 years old. I would really like to receive the free copy to learn more about this topic :)
    Thanks!
    Best regards,
    Gatis

  • http://judyrodman.com/blog Judy Rodman

    I have seen the music business leave many of my friends behind because they couldn't make the paradigm shift required. I believe this book, like other Seth books I've read (Purple Moo, The Dip, Tribes) will give me thoughts to spread to help my music community. Actually, I don't want a free book… I will buy a copy to support Seth's efforts. If, however, you give me a free one I could pass on to my son, a budding photojournalist/college 30year old/ ex Navy- ex high school drop out/ highly intellegent, creative/ scared he can't find his niche because his mind doesn't work like others… I would be most appreciative. If I have to lend him my copy, I will, but I'd sure like to keep mine in my library! OH AND YES I WILL READ IT!
    My recent post Why Singing On Mic is Hard For Opera Singers

  • JSF

    Some times it's very lonely in linchpin land. Over the years I've tried to be linchpin-like, but it's really hard out there. I'd like to read the book to learn how to not lose heart in the quest to be a life-long linchpin who can truly make a difference. Having spent the bulk of my career in the nonprofit arena, where one would think that being a linchpin is the key, I've found the opposite to be true. Limited resources (time, money, people, etc) limit linchpin growth and development. They say they encourage creativity, innovation, taking chances, but when push comes to shove, the "norm" almost always wins out. The "norm" is economical and with limited resources, most organizations can't "afford" to grow and nurture linchpins. Hopefully with my copy of "Linchpin" I can boost up my inner-linchpin and share the learning with others.

  • http://cynthiacutright.wordpress.com/ Cynthia Cutright

    I have yet to read one of Seth's books even though I read his blogs. I believe Seth's ideas in Linchpin to be a positive forward thinking road map to personal success. I have read three separate reviews of Linchpin which have left me pumped and wanting for more. The inspiration and ideas that he conveys in this book makes me want to be a better person, to become a Linchpin…To effect change, to connect, and to interact in such a manner so as to assist, help, and improve upon what is before me.

  • http://twitter.com/jonedm @jonedm

    Hi Michael, great post, as always. Thanks for your continued positive presence on the net. I am a recovering engineer :-) and recent entrepreneur. Our KitBook helps K-12 teachers teach hands-on science. It's fun and effective. Along the way we hope to create manufacturing and publishing jobs here in the US. As part of my "recovery" I try to read and absorb as much contemporary management, leadership, and entrepreneurship thinking as I can. Who better to learn from than Seth Godin? I'd love a copy of his new book. Thanks in advance for your consideration.

  • Dave Yankowiak

    I loved Purple Cow, and as soon as I heard about Linchpin I thought, "Hey it's Purple Cow for people!" Godin has an amazing ability to communicate so much through concise, profound statements, and it even shows in this interview (Great interview BTW, Michael!). Godin's concept of being "remarkable" had a big influence on me after I read Purple Cow, and I look forward to finding out how he applies that concept to us as individuals. And I definitely promise to read, review, and share this book even if I DON'T get a copy here. :) But I'd still like to win it.
    My recent post I Need A New Accounting System

  • Katey B.

    I did not know who Seth Godin was until 5 minutes ago. I do know that somehow my work ethic, my career goals and my reasons for working are different to the way the world is structured. Now I have a glimpse of what I’m made of and it would be great, for once, to have some guidance and inspiration especially when I don’t see the “clues” for what they really are. I need this book.

  • Stephen Moore

    I’ve been on the alternate path all my life.

    With-in the last week I have stumbled onto
    Seth’s “What Matters” …which has in-turn lead me to stumble onto your web site.

    …I’m a big fan of stumbling!

  • E.J. Joynt

    After 4 years of lentils and late nights, college prepared you for a career in compromise. Middle-management jobs offering impotent possibilities and mediocre futures (bait, in other words). The hook, of course, came later, with the promise of promotion and an allure of prestige – that flinch of doubt you felt but then suppressed, that was the moment they had you!

    Meanwhile… you got fat (though you probably didn’t notice – to much bait perhaps?).

    Companies trim fat.

    But how?? You did everything just like they asked! And by thinking like they did and being like they were, you became replaceable by someone much younger and more ravenous than yourself. “It’s nothing personal old chap”, they’ll say to you. “You’ve done a sterling job for the firm, but times are changing and we have to change with them – you know how it is”.

    Despite your less-than-sympathetic appraisal of their position, it eventually dawns on you (and this reality is nothing if not personal): YOU DID THIS TO YOURSELF. Every inch you crawled towards modular conformism was another inch away from creative independence [n.b. the antonymic contrast]. The difference was no small conjecture, but a chasm between the bland and the bold [as a visual, I like to think of this chasm as the ditch where your originality, your passion and your dreams went to die].

    As you lie down on your deathbed, thinking what could have been, you can’t help but think to yourself: “if only I’d read Seth’s book.”

    Postscript:
    I am that lentil-munching college-grad, fresh with ideas and a desire to change the world. So as you form your short-list, please consider this:

    Pick ME, I’m worth it.

    • E.J. Joynt

      p.s. I promise to read the book.

  • http://www.kellylangston.com Kelly Langston

    Hi, Michael! Seth's advice and inspiration is a treasure, and I certainly would savor this book. The times, they "are changin'." This is evident in every single sector of our society. The foundations of our businesses, our homes, our schools and our financial stability…all are dramatically shifting. I can almost hear the sand shifting beneath my feet. I have so many ideas rolling around in my head, and I know my platform, but which idea will make a difference in my environment? Which idea to pursue? I hope Seth can inspire some direction.

    That said, I base everything that I am, including my professional life, on God's direction. My biggest question is: How will Seth's linchpin strategies weave into God's greater will? And by this I don't mean God's will for MY life, but God's will for the world around me. God, after all, is the One shaking up the foundations of our society. So I long to know how can I give my all for Him? How can I be all that I can be to serve Him? Would Seth's perspective help?

    I can't believe Christians can separate their professional life from their spiritual life. The Christian faith goes deep into our skin like water on dry ground. I want to read Seth's book to find out how both areas can seamless blend into one. Thanks for interviewing him, and thanks for all of your insights. (I still don't know how you do it all!)

  • Wyman Crane

    Micheal,

    I would love to have a copy of Seth's new book. I promise to read and mark it up. I will also write an article about it for my little list of 207 fellow mastermind entrepreneurs.

    You asked Seth so interesting questions in the interview,

    Thank you for giving away the books your publisher is giving to you. Wyman

  • Lance

    Michael, had to split into 2 comments. Tried to edit down. Guess I had a lot to say.

    Seth introduces me to new media, new ideas, new people just like you every day. I’m subscribed to his blog. And today (26th – The 2.0 Media Tour) I click on your link. I don’t even know who you are 5 minutes ago and now I’m subscribed to your blog. And that’s better than finding a friend from high school I forgot about on Facebook because someone else I’d forgotten about, until 3 months ago, suggests that I link with him. That’s about 2 degrees that actually feels like 10 when we factor in the 32 years it’s been since we last talked.

    I’m subscribed to your blog because you’re a link to a bigger world. You’re a linchpin. Seth’s a linchpin. Maybe someday I’ll be a linchpin. I’m an introvert (very definitely INFP) but it’s possible. From your blog I’m linked to Catalystspace. Never knew it existed. Watched a video of my very own pastor . . . Craig Groeschel. Didn’t know Catalystspace before. Now I do. Thank you.

  • Lance

    Reading Seth stresses me. Every day he introduces me to something else I need to learn. I don’t know if I’m learning faster than I’m falling behind. That’s what Seth does. He teaches how to be a linchpin. And you know what the God thing is about all this? I began working on a proposal for a demonstration project to advance primary medical care in rural communities about 6 months ago but I’ve struggled with how to put it all together and unleash the Ideavirus required to make it known and work. Now I know how to do that. By using social media and web-based strategies I become the linchpin that connects every rural community out there with every other and every resource they could possibly need to advance primary care in their area.

    It’d be fun to win a free book because . . . it’s fun to win free stuff. But I’ll buy it if someone else gets it. In, fact, if you choose to select me as one of the winners . . . why don’t you give it to someone else and I’ll just buy one. That’s even more fun. (is that re-gifting?)

  • Olaf

    The book is not a gift. It is a committment. That is why when I get it I will read it.

    My brain is working hard to compete with you. 630 posts and only 112 copies to be sent by Michael, but all of us we still have a chance.

    My post is a motivation to be a linchpin. I do not want be better that I am. I want to be the best in what I do.

    I know I can do it, in spite I am not here the best lawyer defending himself in his own case. I am not (yet) a Seth’s fan or even Michael’s. I am getting know to them, their thoughts, their words, their personalities. I know, I am late, but better late than never. Most of you know them – books and articles – and you are much better than me. But I am happy I have started in this competition.

    View days ago Seth opened my mind. That is why I want to read this book, that is why I read the interview. That is why I am here today.

    Of course I want to be between one of 112 lucky guys, but I do not simply ask Michael to give me that book. I want him to judge me as a person that deserve that because I am a Purple Cow among all of us, among all posts. Let’s be better and better in all what we do. Let’s be artists! Let’s be linchpins!

  • http://twitter.com/andycore @andycore

    Resistance is like a discouraging parent, almost fatal. From what I can tell so far, Seth Godin is giving us essential understanding and direction on how we can overcome our fears and resistance causing barriers so that we can find or re-find a clarity of how we serve our platform and the world. I am anxious to read more.

    "To know and not do, is to truly not know."
    -The Dali Lama
    My recent post Too Cold to Exercise? Some Myths &amp; Facts.

  • http://twitter.com/andycore @andycore

    Resistance is like a discouraging parent, almost fatal. From what I can tell so far, Seth Godin is giving us essential understanding and direction on how we can overcome our fears and resistance causing barriers so that we can find or re-find a clarity of how we serve our platform and the world. I am anxious to read more.

    "To know and not do, is to truly not know."
    -The Dali Lama
    My recent post Too Cold to Exercise? Some Myths &amp; Facts.

  • http://www.RobinBryce.com/connect Robin Bryce

    Be the Pin. Be the Pin. Be the Pin.

    I want to be the linchpin to change the way churches and women's ministries do ministry, to help them capitalize on the young adults who are falling away. If I am the pin for these young leaders, they will be mobilized to take the church to new levels of effectiveness, spreading the Gospel and growing the kingdom with creativity and innovation. I want to be a pin, start the change and watch the young adults keep the momentum.

    I believe Seth Godin's Linchpin will focus my efforts with the tribe and refine my desire, vision and mission. Whether I win a copy or not, I will read the book because I'm committed to change.

    Thanks for the opportunity.

  • http://www.lincolnparks.com Lincoln Parks

    Quite honestly, I’m on a mission to read more books this year and become more educated that last year. I’ve been following your blog and I strive to follow in your footsteps as a Leader. I will definitely go out and buy the book anyway, but since there is an opportunity to get it for free and add it to my library for my kids to read in the future. Why not? I’m already apart of BookSneeze program so this would fit perfect. Knowledge is what I seek and I want to pass it on to whomever will listen.

  • SoulSeasoning

    I want a copy of this book because I have lived with fake fear for far too long. I want that proverbial kick that Seth is so good at. I finally want to share and help and leave others better than I found them.

    I promise to read the book… over and over.

    Thank you, Michael, for this.

  • http://www.citycreekmortgae.com Tobi Roberts

    Michael,
    I am a Linchpin and I am finally embracing the value that I bring to the people and companies within my tribe. This has been a long time in the making and through Seth’s books I have broadened my vision and accepted my role and responsibility. I have 2 goals for 2010. The first is to lead my tribe in an inspiration, education and motivational way and secondly to become a powerful speaker…maybe on stage with you soon. I am where I need to be to absorb and execute on the ideas in Linchpin. See you soon! Tobi Roberts

  • Syed

    Michael, I want to give it to the local public library so that everyone in the community can read and benefit from it.

  • edwin

    Michael, I am every bit as narcissistic as you and Seth – yet I toil in obscurity, with all of my efforts "subjected to futility." I need this book so that I too can become the very center of my sphere of influence just like you and Seth have done.
    Sincerely,
    Nathan

  • SoulSeasoning

    I want a copy of this book because I have lived with fake fear for far too long. I want that proverbial kick that Seth is so good at. I finally want to share and help and leave others better than I found them.

  • Pam Figueroa

    Passion…I have a lot of it. Creativity..unleashed I can reveal it. But I'm in a box with talents and abilities that I don't know how to market so I end up with mediocre jobs that are unfulfilling. I want better and need to be equiped to make it happen which is why I want your book. I read the interview and felt like I was reading beliefs that no one else shared until then. I have many abilities which are connected to passions to go and touch lives, actually care for people and their needs and much more that is the part of me and is what most shines through in every job I have had. I know I have abilities to do so much more and a need to do more and the desire to do more. Writing is one of the passions I have had since I learned how to spell my name. I want to write and most every time I do write something to someone I am asked if I have ever thought about writing. YES! I've thought about it and YES I want to expand on what God gave me yet it's not something I've been able to make transparent. My abilities are sized down into a box that suffocates what I have to offer. I would love to get my hands on your book. I believe it may change my life by unlocking doors that I may not even know exist. I'm always open to learning and I believe you have something imperative that I can learn. Your book may present the key for me that opens the doors that I want but mostly need to have open. Being currently unemployed adds depth to the phrase "perfect timing". A book in my hands will not be wasted but used as a tool to aid my knowledge of career advancement and leadership. Thank You for the opportunity to explain why I want your book.
    Pam

  • gr8grace

    I would like to be one of the celebrated 112, because I have learned a related well to what Seth has to share. I believe the cares of life have so overwhelmed many that they have lost will or wherewithall to be indispensable.

    Seth’s Blog has shown him to be a clear forward thinker, and more importantly a “doer” that challenges the rest of us to raise our own bar in business and in doing life.

    Thanks in advance for the book, I look forward to my growth from reading it.

  • Brentley

    "If you find a path with no obstacles, it probably doesn't lead anywhere." – Frank Clark
    When you said that fear for a linchpin is the first clue that you're getting somewhere important, I was ready to jump up and run around the room. I know that I have a greater calling that does not include the conventional way of the 9-5. It is easy to sit back and complain and whine about our machine-like jobs in corporate America, but how many of your readers can actually say they are ACTIVELY seeking unconventional alternatives? I can. I can tell you that I have a current endeavor that most people have laughed out loud when I tell them what I'm doing. That is the fear that I had to overcome to do it. The silly fear of what other people think. However, I know there are even bigger opportunities out there.
    Every one of the topics you touched on so far is totally, completely, wholeheartedly relateable for me. I absolutely cannot wait to read this book.
    Of course I will promise to read this book if you give it to me. Of course!!
    Thank you for the opportunity – looking forward to the motivation and inspiration included in this piece by Seth Godin.

  • Tom Owens

    Seth Godin has stoked my desire for creative disobedience. A year ago, my wife began teaching piano lessons at Kings Christian Bookstore in Boone, Iowa. This independent bookseller opened in the shadow of the town’s WalMart 18 months ago, determined to be a blessing to the community. Fueled by Seth’s previous works, Free Prize Inside, Purple Cow, Meatball Sundae and Small Is the New Big, I vowed to stand with this David against the big-box Goliath. The same goes for my wife. She’s launched a ME-cital, allowing each student to plan his or her own private (stress-free!) performance for just their friends and family. I promise to read Linchpin, using Seth’s joyful insights to empower this faith-filled family business.

  • Althea

    How exciting! I will get this book and devour it – free or not! Though my "lizard brain" normally keeps me from making public comments about anything, the competitor in me has now learned to love a good me vs. fear challenge!

    I had been the frustrated linchpin, forced to live as a cog because of life circumstances. My family immigrated to the U.S. (from Jamaica) in 1969 for the purpose of getting the best education possible for five girls – which meant a career as a doctor or lawyer because that's what my parents knew would mean financial security, social respect, and family pride. So I did the JD thing…,but not very well. Sure, I'm smart, but not a rule following, factory working, industrialist. Yet, being plagued by perfectionism, fear of failure and being laughed at, will keep the best of linchpins quiet, and ineffective!

    Last year, I threw "fake fear" "out the window" and developed a product that is innovative and scary in its potential for controversy. And now my "fear" is the good kind – the kind that tells me I'm "getting close to doing something important". The thrill of thinking outside the box, taking a chance to be "laughed at" and making a difference, is almost too much to bear – it's like taking a bungy jump off the intellectual mountain instead of a physical one!

    Happy day! Thank you Seth Godin for helping to release the writer's block!

  • http://twitter.com/SouthMainMuse @SouthMainMuse

    Linchpin (linch' pin') n. ~ a pin in an axle to keep the wheel from coming off.____That's it. In society, most feel like the wheels are off the wagon. Personally, in communities and gobally uncertainty abounds. Uncertainty is the petri dish of fear.____ I try to inspire to others to climb off their dish in my writings and weekly column. I look at it as a platform to break the strongholds people place in their minds.____Don't tell, but I have the occasional bout with uncertainty. Seth's thought of not needing inspiration to act, but look to what fear is holding you back is AWESOME.________ I promise to read this book. Double pinky swear.

  • http://businessheretics.com/ Joel D Canfield

    I've been a linchpin all my life. I spent much of that time trying to stifle it (darn lizard brain!) but it keeps leaking out.

    I've been pursuing Linchpinism professionally for a few years on my own, and a decade before that as an employee. The difference is, as an employee I got paid regularly (well, until both companies became extinct. I saw it coming. I warned them. Ah well.)

    Now, I don't get paid so regularly, 'cause creating Linchpins is a hard job to describe to prospects and suspects (you know, the people who *ought* to be doing business with you, and they just don't know it?) so it's slow going; slow growing.

    That's why I need the book: it's a prop to wave at prospects and suspects and say "Read this! I'll help you understand it." And getting it as a gift will let me get it sooner. A lot sooner . . .

  • Brian.

    Good insight, good interview. And yes, I want the book, too. Why? Because these concepts make up a logical stone on a path I've been on for a long time. Some time ago, Merlin Mann strongly recommended several books (Zinsser's "On Writing Well," King's "On Writing," Tharp's "The Creative Habit," Pressfield's book, "The War of Art," and "The Now Habit" by Neil Fiore) and I ended up reading them all. But the ones that influenced me the most have been Pressfield and Fiore. They both address fear as a fundamental factor to impeding creativity or meaningful activity of any kind. Pressfield calls it resistance, but it's the same thing.
    Your interview is the first one I've read with Godin that talks about this fear thing. And I just saved in my quote list the little gem from this post: "Fear for a linchpin is a clue that you’re getting close to doing something important."
    That, to me, is very important to understand. It is really helping me analyze what is really imporant to me now and what I need to do to get there.
    Thanks for the post!
    Best,
    Brian.

  • http://frequentads.com Michael Goglia

    My lizard brain is telling me not to bother trying to win this book. It’s telling me to just go out and buy it, and save myself from embarrassment. It is also telling me to not bother trying to “ship” today because I will not succeed. Damn this lizard brain. I wish to be successful in this life despite my LB.

    I am an unemployed, down and out computer tech who wishes to turn his life around. After reading snippets of Seth’s book, and finding myself agreeing to all of them, I want to read it all, and apply it to my life. I wish to become a better writer and a successful entrepreneur.

    So please send me this book as a testament to the tenable efficacy of Linchpin. I would be eternally grateful.

  • http://businessheretics.com Joel D Canfield

    Oh, and, will I read it?

    Dang tootin' I'll read it.

  • http://www.eternitycafe.blogspot.com Susan

    My son, a college freshman, is a linchpin, both in his classes & socially. Your discussion with Seth about education echoes our conversation with him last night about his future plans. An architect major, he wants to be an influencer and not a drone, and therefore is considering his options regarding his educational choices. It’s a pivotal time for him right now, and it seems that Seth’s book would provide much needed insight. He’s a great kid, full of wisdom and creativity. Seth’s book is so timely for him and would provide much-needed direction. Thank you so much for your generosity.

  • John Morrow

    In April 2009 I became a volunteer research associate with Masterworks, a marketing firm that exclusively serves Christian non profit organizations. Although I am retired and work three half-days a week, my situation has changed to the point where my income is no longer adequate for my living situation. The company is now considering changing my status to a half-time paid employee. I love the company and what I do. I want to become indispensable and promise to read the book in order to discover how I can do so.

  • http://weeklylifeclip.blogspot.com Angela M Bryant

    Iknow and try to ecourage at least three people who are in the “fake fear”mode. Linchpin sounds like a timely resource, but I’d need to review it first.Thanks to Michael and Seth for the opportunity.

  • March7

    Okay, I am tired of being a cog. “Dress for success” doesn’t get the job done anymore. From this interview I can see that Seth has once again gotten to the root of the matter and made it interesting and readable, to boot. I promise I will read this book, free or not, because I AM a linchpin and need to learn how to help others realize that.

    Thanks!

  • Anthony

    Michael,
    I would love a copy of this book so I am ableto really be the lynchpin that I have been trying to be and know I can be. I also want to be able to share the knowledge I know I will get from this book and put it into practice. I believe that leadership can be taught and I want to be a student of Seth Godin.
    This year I am taking a career break so I can re-focus my attention on what I really want to achieve, reading this book right now I am sure will help me to develop in the person I know I can be when I return back into the workplace.
    I will continue to enojoy reading your blog page.

    p.s. Hope the training is going well – I have my half marathon on the 7th March.

  • http://bentrolese.com/ Ben Trolese

    Michael,

    I am 36 yaer old engineer-turned-pastor precisely because I saw the opportunity to add value to a greater number of people and have a larger platform. Having grown up as a missionary kid I realized that I had a set of cultural, linguistic and life experiences that were far more valuable than my engineering degree. In addition, thanks to your motivation and example I am currently launching a Spanish blog aimed squarely at next-generation leaders and next month I start a guys mentoring group. (Thanks for "Mentor Like Jesus." It provided me with the guidance I needed for what I was wanting to do.)

    I want Linchpin because that is exactly what I hope to be, not to an organization as much as to a group of people near and far – young leaders. I want to serve, encourage and equip them to greatness and from what you and Seth say, this book could be an invaluable life-adjusting, thought-provoking catalyst to that end.

    Thank you very much,
    Ben
    My recent post Bienvenidos

  • Cameron Fay

    I am really looking forward to this book and have enjoyed Seth for a long time now. I read Ideavirus on a Palm Pilot. But what I enjoy the most now is the great people he connects me to such as yourself and others in this 2.0 tour. Over the last number of years, the human element has drawn more of my attention as I was never a big fan of the MBA business world. The ability to help people has always driven me. I couldn't get up for work every day if I was just trying to manipulate someone to do what I want. I want to engage with them and that has led me to many places including the Scottish Enlightenment humanist view. So getting back to my point is that what is most important is being connected to vibrant and intelligent people.
    This just recently led to update my traits when hiring new staff. I look for
    Worldliness
    Natural Curiousity
    Sense of "the other"
    Sense of something bigger than themselves.

    Now it is a stretch for most people but the best people in my life display this and I think we should look for nothing less.
    Thanks for allowing me to share

  • Scott

    Michael, your post yesterday was very timely. Since the New Year I have been struggling with feeling uninspired in my work life. Quoting a portion of the Zimbabwe Covenant, "I am finished and done with low-living, sight-walking, small planning, smooth knees, colorless dreams, tamed visions, worldly taking, cheap giving and dwarfed goals." Since reading your interview with Seth, I have added Lynchpin to my 2010 reading list. Regardless of whether my submission is chosen or not, I am taking your recommendation and will be adding this book to my personal library. I will also recommend it to my small "band of brothers" who want to live a life of impact.

  • http://www.emilyosburne.com Emily Osburne

    How do I love Seth Godin?
    Let me count the ways.
    I love him in Dips;
    I love him in Tribes;
    I love him in Sundaes;
    And even in Free Prize;
    I love how he calls marketers liars,
    And all workers cogs;
    He makes our products go moo,
    And increases traffic to our blogs.
    I love Seth with a love so deep,
    and devotion so wide
    That I am sitting at work,
    Making up this rhyme.
    Clearly, I need Linchpin
    Because my job is so mundane
    That I have time to ignore my work
    To play your posting game.
    Save me, Michael,
    From the industrial machine,
    I promise to read the book,
    And it’s wisdom to glean.

  • Debby

    Wow…a light bulb just came on for me! I am 55 and was laid off from my job over a year ago. I have a well written resume, rich in experience and accomplishment but I think it's "compliant"! Deep in my soul I have a desire to invest all of who I am in something that will make a difference beyond the corporate bottom line. I long to be a "linchpin" and to find "my platform" but first, I need to learn to deal with my fears. Thank you Michael and Seth for shining a light on this topic.

  • Quilin

    Firstly, yes, I promise to read the book. I don't really have a choice. I need to have some sort of validation that being a heretic for most of my life is a good thing. That taking a job only because i'm passionate about it or believe that I can make a difference is ok. That even in these hard economic times choosing to follow my calling as an 'artist' instead of being another worker on the 'just above minimum wage' plan is the ONLY way way to truly live. "Tribes" changed my outlook, I believe that "Linchpin" would change my life. Thanks!

  • Roxanne Rollins

    Michael, is posting this comment my "ticket to being ignored?" After all, posting a comment in order to get Seth's book "demands compliance. Compliant layout, compliant experience. It levels the playing field, to [my] detriment." I see this book as a tool to inspire me to rise to the challenge of being all that God created me to be.

  • HalfMandela

    Hello Michael!
    First of all, I will read this book anyway. If I will not get a free copy, I’ll buy an eBook and read it at work, because I’m in a job that I hate and I feel no shame reading books at work. Where else should you plan a prison break if not in your prison cell?
    Secondly, I live in Latvia, salaries here are few times lower than in U.S. ,we were hardly hit by a crisis, it’s -20 C outside and my car got broken, so I’m on a tight budget and would love to save on a book. At least I was honest.
    And one last thing. I prefer USPS :)
    All the best to you and good luck to Seth’s readers!

  • http://www.afamiliarpath.com melissa stover

    http://twitter.com/afamiliarpath/statuses/8294105
    tweeted about this post. i think my husband would really like this book.

  • http://sandrapeoples.blogspot.com Sandra

    I need this book, not only because I want to be a lynchpin, but because I am raising (teaching, encouraging, disciplining, guiding, feeding….) the next generation- when it will be even more important than it is now not to be a cog!

    And I promise to read it. And underline my favorite sentences. Then pass it on to my husband. And recommend it to my small tribe if I love it as much as I think I will!
    My recent post Your Marriage's Focus and Foundation

  • http://twitter.com/theCRICKETtoy @theCRICKETtoy

    Michael,
    I am a huge fan of Seth's books and concepts. I'm a huge fan of your blog/twitter/facebook. I'm usually checking each day to see what challenges you present. As I am looking at how to build my brand around theCRICKETtoy, I am trying to develop myself as an invaluable part of that process. That's the real reason I would like this book. The secondary reason is I put a LOT of money into theCRICKETtoy® and recoupment is slow when it's one guy, so it would be great to save the money on the book. Yes…I will read about it. Yes…I'm tweeting this now.
    Thanks for all you do. EVERY day I get challenged by your blog/tweets/updates. It's like you're my CEO, but I don't have to listen to you if I don't want to.

    Chirp. Chirp.

    Thank you for this offer! Outstanding!

    Jeff (theCRICKETtoy®) Anderson

  • http://www.facebook.com/deb.kalmbach Deb Kalmbach

    Whenever someone I highly respect says "this is an important book," I sit up and listen. I haven't had the privilege of reading Seth's previous books, (I plan to!) but I've heard nothing but positive comments. As a writer, my goal is to make a difference wherever I can, and Linchpin sounds like a powerful way to learn more about being more effective in connecting with others.

    Thank you, Michael, for the difference you are making in so many lives! I appreciate learning from your leadership.
    My recent post Welcome

  • Marcia Hornbeck

    I'm going to ignore my Resistance's Orders to the contrary and boldly ask for that copy of Seth's book, Linchpin. How's that for anticipating Seth's message?

  • Enigma

    I am a stay at home mom and I homeschool my 3 kids – so I was greatly encouraged to read that the #2 pencil, the SAT, and the report card were invented by those in search of factory workers! I have been given the privilege of trying to raise 3 linchpins. I readily admit that the adventure of homeschooling is definitely more of an "art" than of seeking perfection.

    I would promise to read this book mainly because I don't want it out of curiousity or as just another business book to put on my shelf – some of us who are doing things WAY differently need some encouragement and need some examples of those who have been different AND successful.

  • http://www.facebook.com/daniel.rustad Daniel Rustad

    I have worked in a factory for 26 years (20 years doing the same job!) and my boss told me to get the book. Just kidding about the boss part. I would like to read the book, and plan on buying it… if need be. :)
    My recent post From Eternity…

  • http://www.MattSirrineMusic.com Matt

    I've never read a Seth Godin book in my life. I've only recently discovered who he is, maybe in the last 6 months or so have I started seeing tweets, retweets, linking to his blog and other articles written about him. Each time I read something by him or about him, whether I agreed or not it has gotten me to instantly THINK. To think about my own life, how I got here, what I'm doing now, and where I'm going.. and more importantly where I would like to go. I'm not a big reader at all. Never have been. The books I have read have drawn in me in some way to make me not want to put it down and do nothing, not even eat, until I finished it. Something about the little snippets I've heard about this make me feel like I HAVE TO READ THIS and ASAP. Road-map or not, something tells me this book must be read. If you choose me for one of these, I promise to read it.. probably more than once in this lifetime. It's going to be a good one.. I'm not going to go as far as saying life chaning (but who knows!) but it's something that will again, get me to really THINK, and I like that, a lot.
    My recent post Two Jenefer Siân songs off for mastering!

  • Christianne

    It's so interesting how a few elements in this post and on another recent post you wrote, Michael, create what feels like an amazing "alignment of the stars" moment for me. Here's how.

    Several days ago, you posted about the Butterfly Circus short film. It just so happens that a few days prior to your posting, I was sitting in the living room of one of the executive producers of that film. I didn't know about the film at the time I was talking to him, but later that night someone e-mailed me the link to the film and I was completely mesmerized by it. The next day, I had an opportunity to talk with his wife (also an executive producer on the film) about what it was like for them to be involved on that project. Then a few days later, you posted the encouragement for everyone to watch it.

    Not only that, but during the conversation I had with that gentleman originally, we actually talked about Seth Godin's book Tribes, which I had just finished reading, and we talked about it specifically in the context of the way our educational system seems set up to breed curiosity and innovation out of the human soul.

    And not only that, but we even talked about how the ongoing fear of heretics inside organizations can likely be traced back to not only the educational system but also the beginning of industrialized society, which was about people in power wanting more and more drones inside a factory to not think for themselves!

    You can see why reading Seth's words above about school coming from "industrialists and governments in search of compliant cogs" would feel like an alignment of stars in the universe.

    I would absolutely read Linchpin if you selected my name. I finished reading Tribes several weeks ago, and it has already set me on fire on a creative pathway I've been approaching for some time now. I'd love to see how Linchpin could continue to stoke that fire as I move further along that path.
    My recent post Celebrating 31

  • Guest

    I  am a hairball. A sticky hairball 
    I will pay it forward.  

  • Eric

    I want this book because it will help me accomplish my goals for the year.
    And I do promise to read the book, since it will probably be short and pithy like most of Seth's previous works.

  • http://www.smoochagator.com Smoochagator

    I'll give you three good reasons why you should give me a copy of this book!

    1. I'll read it.
    2. After I'm done reading it, I will the favor forward by giving it to a friend that wants to read it. If I cannot bear to part with my copy of the book, I'll buy another copy to pass on.
    3. Today is my birthday. No really, it is! And nothing says "Happy Birthday!" like a good book. Ya know?

    As for why I want to read this book, I'm 31 years old and sensing that I need to make a serious change in my approach to my career as a graphic artist. I have heard great things about Seth's books and I look forward to seeing what he has to say to me about becoming indispensable.
    My recent post It’s my birthday, and I have a present for YOU.

  • http://twitter.com/Inspiricity @Inspiricity

    Hello. I am a pretty recent Seth fan. My guy has been a fan for years and he has shared blog posts and ideas and philosophy with me and I get how valuable a contribution Seth makes to our world. Until recently, my Seth exposure was through him; he's amazing so it's all good.
    Recently something has shifted in me and I have started to get it on my own. I left a good job to start a consulting business because I wanted to make an extraordinary contribution to the world. To make an extraordinary contribution, I need to be extraordinary. Most of that is getting that I AM extraordinary. I need this book.

  • http://www.informationofferings.blogspot.com Chick J

    Linchpin: Are You Indispensable? I want to be! ( Although I am already, I just need to convince the powers above me that I am.) That why I going to get this book. Whether I win it, borrow or even buy it, I will get it and read it.
    My recent post Information Offerings #62 – Upgrade Reality

  • James

    Hi Michael, I am an Aussie and I thought that might eliminate me from this excellent opportunity to get my hands and mind on a copy of Linchpin. However, I checked out your contat form and saw that people could apply from all over the world. I really liked that, because I have as much chance as anyone else. The Linchpin. Well it could be me and what I am working towards. I will read this book no matter what, it is on my must have and must read list. Cheers from downunder.

  • Teresa Roche

    I stumbled on your blog by reading Tim Sanders' blog which took me to Seth's blog and then to yours. I retired from the corporate marketing world 3 years ago to follow my passion…hah! Reinventing was the word of the day…I opened a small gallery in Greenville, S.C. in a "transitional" neighborhood with the philosophy that I wanted "more people to be able to make art and more people to be able to buy art." Thus, an affordable gallery for young collectors.. this job has been quite the ride, but I love what I am reading and the truth is, everything is marketing and it doesn't matter what you or doing or where, the basic philosophy is the same. I am a business/marketing professional in an art world – I love it, but there is so much to learn and I want to make a difference and help artists to "live" by making art…hope I win a book! Thanks for a great read.
    Teresa Roche
    artandlightgallery.com

  • http://allisonlynn.blogspot.com/ Allison Lynn

    I've recently discovered Seth Godin, and the timing couldn't be more perfect! 3 years ago, my husband, Gerald, and I moved from Toronto, Ontario (Canada) to Nashville. Gerald is a songwriter and I'm a Gospel singer, so Nashville was the perfect adventure for us. This past August, we moved home to Toronto with lots of new ideas, including an idea for a new kind of music company. Here's the thing: because we've grown so much as musicians and artists, we can't approach Toronto in the same way we would have 3 years ago. We truly believe our company will have the power to change the lives of individuals and our community, but we need that extra kick of creative business knowledge to make that happen. We need to become Linchpins in our community! (insert free book here… :) )

  • Jeff Miller

    It is late, unfortunately I am not feeling very creative after a very full day … so the best I've got is that I will read this book (probably consume it) hoping that there will be at least one concept or idea that will change how I think about and approach my life and the lives of others around me

  • Elbert

    There is something in this interview that has stirred my interest. Godin's definition of the linchpin is where I want to be. I am tired of being ordinary and would like to be that person that you *must* have on your team. No, I've never read anything by him, but it sounds like I have missed out on some good instruction and advice. I would like to make Linchpin my first Seth Godin book. It will be read with high expectations and probably a notepad too.

  • http://intensedebate.com/people/kkcoolj kkcoolj

    Michael, Thanks for the interview post. I'm a fellow linchpin I promise to read the book. If I win your free signed copy, I'd like to assemble a blogging project where we would divvy up the book amongst a dozen or more interested bloggers found on Twitter and the blogosphere and have each one blog about their respective assigned section of the book. If the response to the blog posts are decent, I'd like to pull them all together and publish them in a standalone book….a book about the book, also preferrable in epub format so that the it can be distributed to the Godin fans who download his Ideavirus book repurposed for the iPad via Vook.
    My recent post The Gospel In Accordance To PC (From Mac)

  • http://www.sarahjanestudios.com sarah jane

    OK. This has me on the edge of my seat. I haven't actually read any of Seth's books before…something about reading his blog keeps me mentally and creatively lit all day. But this…this one has me thrilled. I can't wait to get my hands on it! And yes. I promise to read it. Not only that, but I plan on giving them out as gifts to the people I interact with who I know will read it as well! I want to believe I am a linchpin…I believe I have made choices that have gotten me to a career in a rather alternative way…and I am itching to read more about creating that platform and breaking those molds that Seth talks about! Thanks for the free offer!!!

  • Pat Whitten

    I am recently unemployed, but have been in a transition for awhile. I,like so many others, am trying to find my purpose/contribution. I follow Seth’s blog and enjoy his insights, but to buy his book, at this time, is a luxury. I’ve reserved it at the library and the list is long so it will be awhile. I’d love to win this book not only because I think it’s just what I need, but I know it’s going to be a keeper.

  • http://YouHaveAlternatives.org Maureen Yockey

    I have been following you, Michael, and learn from you everyday. I, too, am a CEO, and it is so critical for me to stay on top as a Linchpin because lives truly are the currency I deal with everyday. My organization is Alternatives Pregnancy Center in Denver, Colorado.

    Thank you for inspiring, motivating, encouraging me with your thoughts and key learnings. I also help motivate and mentor other pregnancy center directors. I promise to read this book and share ideas with my peers.

  • Jon Humphrey

    Seth's discussion in The Dip of committing to being the best in the world transformed my relationship to my career. Those few pages continue to resonant with me more than a year after reading them for the first time. I continually turn to his books and blog for his insights into communicating ideas and the leadership potential of the individual. He is a safety line that keeps me from falling into corporate group think. His words have shown me that the limits that I feel at work are largely limits that I have put on myself. I will read this book many times. He is issuing a challenge that I accepted when I read The Dip. I want to be the best at what I do. Linchpin will be a constant reminder of what I need to do to get there.

  • Akila

    Dear Micheal, Why I want this book? Let me see….It reminds me so much of the philosophy that I have tried to follow over the years – based on Robert Frost's poem called " The Two Roads"…Somewhere I feel that the world is filled with opportunities and all I need to do is pick and choose what I'd really like to take upon….There are resistances being human and I struggle with them as much as I struggle with coming out of the same resistances/fear and looking beyond….The book will I'm sure open a new way on this journey….Thanks.

  • http://homebrewedchristianity.com tripp.fuller

    I recently read 'tribes' and was thoroughly impressed by Godin's work. So impressed I assigned for a class I am co-teaching at Claremont school of Theology titled, "Theology After Google." One of the challenges facing so many of the emerging leaders in congregations, like many businesses, is being controlled by the fear and anxiety of the culture and community. It has been tempting to not rock the boat and stay plugged in to the system with its benefits for safety, but that is increasingly not the case in churches and denominations. At a gathering last September we hosted 29 denomination heads at Claremont to talk about their future and one Mainline church head said, "I know things will have to change and we may have to let some past treasures die, I just don't want it to happen on my watch." It is that mentality that Godin helps us move beyond and something I would be looking forward to blogging about if I get the book.

    My recent post Adam Walker Cleaveland on Theology After Google

  • http://blog.tsukev.com Ivan Tsukev

    I am already reading Linchpin on my Kindle. I would like to get a copy of the book in order to share it with people that really need it.

  • Dino

    Recently my job started feeling kinda weird. Your post helped me to identify the problem. I was actually starting to feel commoditized on my job, which is no wonder since I work for a large multinational corporation. Now I already feel inspired to seize opportunities for change, so thank you for sharing this interview. You helped me already even if I don’t get the book. :-)

  • http://www.jodyfransch.com Jody T Fransch

    Michael, indeed your interview just scratched the surface and I read it with such interest and intrigue mainly due to the fact that both of you are thought leaders and experts in your respective fields. I would have loved to see you interview Seth live. I really want a copy of this book because I too want to become a "linchpin" and make a positive difference not only in my life but also within my circle of influence. I would also like to share this book with other prominent leaders here in Zimbabwe who I am fortunate to have direct contact with, from government leaders to church elders and Pastors. I PROMISE I WILL READ THIS BOOK!
    My recent post 7 Questions to Ask About 2009

  • Brandon Kong

    I recently did a 3-day course called The Landmark Forum. I wanted to go into business with someone who made it a condition that I do it. I’d never heard of it before, was completely resigned and cynical going into it, and came out of it on fire with a desire to make a difference to those around me and to the whole wide world. That desire has transformed me and I live in a world of possibility for both me and my fellow human-beings.

    The friend who sent me the link to this interview is witness to how I now live an extraordinary life, unconstrained by the fears I used to have. He has been inspired, moved and touched by the new possibilities that I share with him. I think deep down, everyone dreams of being a linchpin and that it becomes a possibility when one is freed from one’s own constraints and/or fears, which are very normal for one to have built up over the years.

    After reading the interview and some of the comments, I am inspired, moved and touched to see so many people enrolled in the possibility that “[the] win is in creating connection and community and in moving people and the cause forward”.

    I think Seth Godin has an awesome loudspeaker and his new book will move the cause forward in leaps and bounds. I really want a copy of this book and will read it whether I win it or not. I will also be sharing the book and its ideas with everyone that matters to me.

  • http://niranjani.wordpress.com Raj

    Michael, I am huge fan of Seth's book and I absolutely loved "Dip" and"Tribe". When Seth blogged about "What matters now", I was inspired by it to take the thread further on my blog. In a way I am a non-conformist and love the whole idea of linchpin and wouldn't mind a copy to read, since it may take time for it to get released in my country

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  • Gary

    It would be amazing to read how not conforming to traditional way of life can actually lead to success. All my life and career I have tried to fit in. Starting from College by getting a degree in in-demand major and getting jobs where Fitting in (…and being “team player”) is one of the top 3 requirements. I am sure this book doesn’t recommend becoming a rebel but idea of creating Art by Giving, Connecting and being extraordinary at whatever you are doing does seem like the path to becoming a Linchpin. Reading this interview did create fear of change inside me, but as Seth says if that’s a clue that I am getting close to doing something important, my quest starts from today. I would love to receive this book.

  • Aleks

    Greetings from Manila, Philippines! I have recently been promoted to Trade Sales and Marketing Head at a Christian publishing house in Manila. Ever since I stumbled upon your blog from the Thomas Nelson website a few years back, I have been a faithful reader. Your blog is a great resource and encouragement. (I have used quite a few of your articles as a discussion starter during staff meetings; most recently, your piece on responsiveness.) Despite years of following your blog and benefiting from your generous sharing of insight, especially on the twists and turns of Christian publishing and leadership issues, I've never really mustered enough guts to leave a comment. Why? Because of fear. I had feared I would not be able to contribute anything significant or new. And I feared typos. But, as Seth points out in your interview, this is "fake fear." And so today I am taking on "linchpin-hood" and overcoming that fear by leaving this comment. It helps that I could get a book out of it :) I've been intrigued by Seth Godin ever since I read his booklet on the evils of PowerPoint (ahem). I want to learn more. Hopefully, the next comment I leave is to say thanks for sending me a copy of Linchpin, which I will devour. Promise.

  • Jaosn

    I stopped reading your interview after question two. No need to go any further. I've bought into the "take-care-of-you bargain" and I can count the lynchpins I've worked with over the years on one hand. I've been thinking a lot recently about the value I'm adding to my employer and community. It's my hope that a book like Seth's can influence my thinking even further and lead to some real change in my life.

  • http://www.facebook.com/osilang Oscar Vincent Sevilla Silang

    I'm on a mission to help people find their dreams and I need to be a linchpin in order to that.

    • http://www.facebook.com/osilang Oscar Vincent Sevilla Silang

      And I promise to read the book. Promise.

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  • SteveM61

    I would appreciate a copy of this book because….I just left (was asked to leave) my company and am starting my own business. I am excited and slightly terrified at the prospects and am confident that this book will give me a new perspective for me and the clients that I am working hard to acquire.

    p.s. I promise to read it!

  • http://www.facebook.com/profile.php?id=649781436 Melissa Kelley

    I would love a copy of this book. Where I currently work, there is the sense that we are all dispensable at any moment. As you can imagine, the work environment is less than ideal. I can forsee a challenge to read and apply the book, yet I know that I want to be a linchpin. No one at my work has even considered it as far as I can tell, and I would be happy to read this and be the first.

  • Jared

    Michael,

    While I was reading what Seth says about the fear that we need to get rid of, I was thinking of the fear that has held be back from doing so much more than I have done, it has been one of my goals this year to face my fear head on and not to let it stop me from becoming the person that I should be, I believe that by reading "Linchpin" and putting the book into action in my life, I can become a better person. I will read every word of it, I need to.

  • http://www.karen-ann-moore.com Karen Moore

    I've been a fan of Seth Godin for some time and I get his daily email updates. Those things don't qualify me for a free book though. What does is the fact that I've never "fit" well into corporate cultures that have the game already identified, the way to failure so perfectly timed that if you missed the bell on the entry level, you probably never had a chance to hear it ring again. I've always heard the beat of a little different drummer, one that operates about people concerns, builds on trust, and moves on willingness to take a greater risk. I love the team, but I appreciate what it takes to keep marching on your own, to keep finding the spaces that others overlook, that haven't been given the value they really deserve. This new book sounds like it defines people like me to a tee and whether I get a free copy here, Mike, or just buy it off the shelf, I will read it. Thanks for making this offer. Karen
    My recent post The Odyssey of Match.Com

  • http://www.markclement.com Mark Clement

    i've read all his books and often re-post or quote seth in my blog. would love a chance to read this pre-release, review it, promote it on the blog, etc…
    My recent post 4 Questions to Ask Before Designing Media/Marketing

  • http://laurabo.blogspot.com Laura Bowman

    Having been going through a time of major change to job loss and relocation I believe this book could be of real benefit to me! I would love to read and blog about it.
    My recent post Obstacles welcome or not?

  • http://www.facebook.com/timothy.e.patterson Tim Patterson

    As much as I am a Seth Godin fan, I occasionally find his perspective and advice a bit simple – and sometimes erroneous. Maybe that's why I want to read the book – to see if he's right on or is walking out on a limb. But I admit I appreciate his perspective and find most of it quite valuable – even when I don't agree with it. For instance, in a recent blog post he said that 'putting up a tradeshow event' not a process. Having been in the tradeshow marketing industry for nearly a decade I can tell you that putting up a tradeshow booth in and of itself may be an event, but the task of bringing people to the booth, selling at the booth and closing deals is a continuous process. That's even more true as Social Media is used to connect with customers and draw people into booths and shows – it's an ongoing process that can be refined and adjusted with each appearance.

    I'm always quite curious to read anything new from Seth – it's good food for thought.

    Cheers,
    My recent post Marketing a Local Event with Social Media: A Case Study

  • http://scribblage.com Mark

    I always thought I was supposed to be "dispensable." As a young pastor I've heard it time and time again: "Make sure the church can survive without you." Even when it comes to life, "It's not about you." I'm intrigued by this idea of becoming indispensable and am always hungry for great content and insights from others that would help me to become a stronger leader so that I might influence my church and my community! I don't have a budget to buy books, but a free book would totally make my day!

  • Jamey Tucker

    I cannot hardly wait on a free copy of Godin's new book. But I'm going to hold out for a couple of days to save a $20.
    Seth's other books have given me the ideas to go forward, but my darn "lizard brain" has kept me from shipping or launching. I'll bet I've rearranged my linen closet and cleaned off my work desk 100 times whenever I get close to taking the "coming soon" sign from my project.
    I will read this book. And like his blog, and your blog, I'll read it more than once.

  • Jordan

    I would love to have a copy of Linchpin because I am a young, new senior minister of a 700 member church and I am in WAY over my head! I want to be a linchpin for my congregation and I would love to learn more about this! The idea of emotional labor resonated with me because that is my 24/7 burden! HELP!!

  • John Knight

    Great interview first and foremost. This book sounds GREAT. I have been flip-flopping what I “really” want to do and Social Media and other opportunities have constantly intrgued me and I have been taking small steps to change. This books sounds like it has additional tips on how to take those steps and change and look for those opportunities and take them head on.

  • Suzie

    I love the section about "emotional labor." I work in a church environment and the emotional labor is what can drain me the quickest. All of our deptartments have the same goal ultimately in the end but it's the way we get there that brings the conflict. I rarely leave at the end of the day without feeling emotional exhausted. I'd love to hear more about what Seth has to say about that.

  • http://www.facebook.com/jordanwiseman Jordan Wiseman

    I want to read this book because many times I am tempted to be "normal." I think Seth really gets the difference between being "normal" and actually doing something worthwhile. There are times when I want to be normal and take the easier way through life, but the easier way isn't the best way. When I meet people I want people to notice right away something different about me. I hope to read this book whether I win this contest or not so that I can learn from Seth how to be different (in a good way.)
    My recent post Keep Yo’ Mouth Shut.

  • Josh

    I would love to read this book … I have recently been directed to your blog and if you recommend this book, I probably need to read it. I have recently started blogging and twittering for our business and I'm also active at our church (currently leading our men's ministry). So, any good leadership content is usually right up my alley and I would love to read through this one! Thanks for the consideration!

  • http://www.profitsplus.org Tom Shay

    While I learned from Purple Cow, The Big Moo is my favorite. 'They say I'm extreme' is the chapter that speaks to me. I quote it rather frequently in the presentations I have the privilege to give. Next month I will be addressing a group right after they hear Jeff Skiles, the co-pilot from the miracle on the Hudson plane crash. I can count on ideas from Seth Godin to add to what I have already written as my words to inform people how to improve the performance of their staff. My audience deserves the most I can share with them.

  • http://twitter.com/JacobRiggs @JacobRiggs

    Michael Hyatt is the greatest thing since sliced bread.

  • http://twitter.com/JacobRiggs @JacobRiggs

    P.S. Can I have a copy of Seth's newest book? I promise to read it!

  • http://www.horizonscompanies.com Cherie

    Wow! This sounds like a book that could affect the way business is done in America in a very positive way. I am a small business owner in a creative field and getting my employees to have a "linchpin" mindset is probably the hardest part of my job. I would love a copy of this book so I could dig deeper into what it has to say and pass those concepts and new paradigms on to my team. I never seize to be amazed at the "I do it just because everyone else does it" attitude that all of my young team members have. I need to learn this so I can grow up a new group of "linchpins" Thanks for the opportunity!
    My recent post 50 Videos to Help Celebrate 50 Years

  • http://www.horizonscompanies.com Cherie

    Wow! This sounds like a book that could affect the way business is done in America in a very positive way. I am a small business owner in a creative field and getting my employees to have a "linchpin" mindset is probably the hardest part of my job. I would love a copy of this book so I could dig deeper into what it has to say and pass those concepts and new paradigms on to my team. I never seize to be amazed at the "I do it just because everyone else does it" attitude that all of my young team members have. I need to learn this so I can grow up a new group of "linchpins" Thanks for the opportunity!
    My recent post 50 Videos to Help Celebrate 50 Years

  • Cameron

    Ok – I will be honest – my love language is gifts. Give me the book to meet my need to be loved!

  • Carmen Lester

    This appears to be an exciting concept – we need a new way of looking at things. – The old ways are NOT working. Would love to read and review this book

  • SteveD

    Great interview. I hear what he is saying about fear, and I am trying as hard as I can to face that fear.
    I am a huge fan of Seth and have been working my way though all of his books. If I win a copy of this book I can promise you I will have it read as quickly as possible and I would love to share it with everyone around me.

  • http://twitter.com/marketing_chief @marketing_chief

    Michael,
    Like I suspect you might be, when I get excited about a product or service, I become a one-man brand advocate. I am passionate about DirecTv, Netflix and Apple and have shared that passion with my friends to the point of getting others to try those products.
    If the principles espoused in this book impacts me like I think it will, I'll do the same for this title.
    I'll read it. I'll blog about it. I'll share it with my circle of influence.
    I think 'fear' holds people back from achieving their God-given potential. It would be great if this book helps people put fear in its place.
    Thanks for sharing your thoughts with us.

  • Kirby

    For the last 20 years I've struggled with mental illness, sometime so debilitating I couldn't work. Being a man and reduced to a shell of a human being does some funny things to your self-esteem and ability to stay positive. I'm happy to report that I've been under great psychiatric care for the last 10 years, and with my wife and family we've made it through to the other side. I love my wife, my life and my children. I'm very blessed.

    Now I'd like to do more than just survive. I'd like to thrive, and reach the potential God has graciously gifted me with. I'm building a business again, and guys like Seth Godin are amazing. Looks like lynchpin will be another winner, and I'm looking forward to reading his book as soon as possible.

    Thanks Michael!

  • http://twitter.com/samuelkordik @samuelkordik

    Prior to reading this interview I was interested in reading the book. Believe it or not, I've never read a Seth Godin book. Now I figure this would be a good way to start.
    My recent post Seek Him While He May Be Found

  • Chad Jones

    I would like the chance to win a copy of Mr. Godin’s book simply because, as I read the interview, I realized that what he calls a platform is how I view my job. Or rather, it’s not how I view my job, but how I (unconsciously) conduct it. It may be clichè, but call it an epiphany. It explains so much–such as the soul-numbing pressure of conformity that keeps me abed most mornings. It’s all about compliance, rules, standards, what I can’t do in the service of my customers. That is why I would very much like to read Mr. Godin’s book. I don’t want the linchpin squeezed out of me.

  • http://www.oneyearbibleonline.com Koozzz

    Wow this sure hits home. After 32 years in the corporate world I prayed for a package and was blessed to receive one about 1.5 years ago. I’d been building some side business for several years and felt the package would be just the kick in the butt I needed to move things along quicker. The “job” used to be fun, fun things, new technologies, good place to work that valued their employees, but for the last 10 years you just start to feel more and more like just an asset. Having overstayed my employment, so to speak, for so long that “comfort” thing just kept my fear in check. Needless to say getting out of the corporate world was the best thing that I could have done.

  • Bill

    I loved the interview. I believe I have reached a point in my career where I need to make a decision… I don’t just want to be the cog in the wheel…for me there is very little job satisfaction in that. What I don’t know is how I can work through all of the corporate structure and politics to become a “linchpin” without being viewed as a the trouble maker and the next commodity out the door.

  • http://jeffsrandomravings.blogspot.com Jeff Futers

    I have never read any of Seth Godin’s books… and I’d like to know what all the fuss is about!

  • David Palmer

    I think Seth’s message is vital in understanding and will be helpful in my work with college students and young adults who are trying to break out in our “brave, new world”.

  • http://www.secondchair.wordpress.com Joe Donaldson

    Michael,

    As one of you book review bloggers you know I will read Linchpin! (And blog about it, too!) I’ve been in vocational ministry for 30 years. I am constantly reading and looking for ways to improve the way we do ‘church’ that respond to the stuff that people are dealing with outside of the “walled garden.” As Christ-followers adapt from one cultural reality to another (from bargain to linchpin) I want to be conversant enough to walk with them and equip them for the next step.

  • http://www.EastsideNC.org Joe Bell

    I think I’m a linchpin- and fitting in stinks!
    I want my life to matter to people here and now and forever. I see relaitonships- and my impact on others- as the key to following God in my world. That’s why I read your comments on Twitter, that’s why I’ve straightened my life financially (Dave Ramsey), organizationally (David Allen) and personally (Andy Stanley).
    I don’t need another book- between being a husband, father, pastor, chaplain and running a non-profit, I have enough work.
    - but I do desire to find specific interactions that revolutionize my life and offer hope and handles for change to those listening to me.

  • http://www.compassion.com Taylor

    Seth Godin has revolutionized my world. Which is no small feat. But he has done amazing things to help non-profits (which is his passion) and we have benefited greatly from his expertise. From his Books to his blogs I have been thunderstruck by his insight and foresight more often than not.

    A copy of this book would be a donation to a small non-profit web team that will weekly read it together and discuss it. We have done this with several books and I look forward to dismantling it with the team over the next several months. Thanks!
    Taylor
    My recent post Wess Stafford

  • http://www.pastortimclark.com Tim

    I just boldly (or stupidly?) quit a successful 6 figure career in educational administration to pursue my much lower paid passion: I'm a pastor and I love the local church. My obsession is to help people I lead to dream out loud with their lives and transform the neighborhoods, companies, families, and cultures they inhabit. I believe that is what Christ calls us to. I also believe this book will encourage me, and help inspire those I influence, to get outside of the boxes we've built for ourselves!
    My recent post The Death of a Snowman (&amp; death of a dream).

  • Kathy Holwadel

    I want this book because I spent the last six years in the "non-profit" sector only to decide the term should be stricken from the English language on a permanent basis. It's the "non-profit" mentality that encourages organizations to create products & services that don't work, the community doesn't want and isn't willing to pay-for. Every company should be "for-profit" and every organization, "for-the-public-good." I'm in the process of starting my own business right now, writing my own rules for a different kind of consumer. Mr. Godin's insight would help.

  • http://twitter.com/rodneycajudo @rodneycajudo

    I've recently become a subscriber to Seth Godin's blog. I watched his interview with Brad from Catalyst last night and everything he said about his new book resonated with me on so many levels. God has brought me to a great season of change, I recently left my youth ministry and music ministry, I lost my job last week, and my father had a heart attack a few days later. I inform people of this because I really find that God is providing an opportunity for a new beginning for me in all facets of my life.

    So the question that has been on my heart and mind, is God what do you have in store for me next? I want to start, become a part of change. I don't want to settle for being a cog. I want to be a part of a ministry not because I HAVE to and end up burnt out because I followed the manual, but I want to be in a ministry and even my daily walk, be in a place where I can impact people in powerful and MEANINGFUL ways.
    My recent post Tim Burton on Charlie Rose and his art at MoMA in NYC

  • http://www.brandonives.com Brandon Ives

    Being a Purple Cow, I have always supported Seth in his work. Unfortunately, being a cow I'm a little short on cash (unless you take hay?). Yes, the library and your blog serve my casual readings needs, yet there is nothing like getting a fresh copy of your favorite authors book in your hooves. I also promise to pass the book around to the tribe in my pasture, being a good citizen and spreading the word. Thanks!
    My recent post I Still Have A Dream…

  • Neil Hawkins

    I stumbled upon your site recently, and found a number of thought provoking posts. As a relatively young person,(25) just starting out in marketing, (2-3 years) for a small media company, I think Seth's book sounds fantastic! I've always hated the fact that everyone wants to be similar. I've been looking for advice on how to differentiate what my company does vs. others. I'd be excited to see how to distinguish myself and grow as well!

    I'll definitely read it, and it sounds like a I need to get my hands on The Purple Cow as well!

    Thanks for your thoughts!

  • http://forteaandsympathy.blogspot.com Jennifer

    I promise to read this book!! :)

  • http://www.theologyforreallife.com Mike Raburn

    Michael,
    I find Seth's perspective on the educational system interesting and congruent with what Alasdair MacIntyre expressed in God, Philosophy, Universities: A Selective History of the Catholic Philosophical Tradition. Universities have become factories for turning out people skilled to work in one field, or often, in one specialized corner of one field. While this feeds cogs into the system as presently constructed, it does not enable people to engage in a shared enterprise, like rethinking the system itself. I find this to be as true among the fields of theological education as it is anywhere. I think Seth's unique insight would prove helpful in seeking to re-imagine what theological education would need to look like for it to create people capable of engaging in a shared enterprise (i.e., serving the church in a meaningful way through – not in spite of – their theological training). This re-imagining is at the core of what I am currently working on as a Ph.D. student under Stanley Hauerwas at Duke.
    Thanks,
    Mike Raburn
    My recent post Prayer: Put your name on me Lord.

  • Nerea Vizcay

    I am on the brink of making an important career change and this book resonates with the momentum that I have been building up. You say that writing can change you, and that a blog post can elicit change in oneself and others. Now "I'm willing and able", as Marley put it, to be changed by Linchpin. It won't sit by the bedside table. I promise.

  • http://www.linkedin.com/in/chrisbarch Chris Barch

    Michael, I run a online advertising network and lead a team of energetic salespeople who are tasked with generating online sales in a tough economic environment. I want to teach my staff to become "thinkers" and innovators" as opposed robots who are just taking orders from clients. I have learned that true Marketing comes from a relationship with other people in an environment where trust and learning con be fostered. I want my team to love what they do and help them to realize the influence they have with their customers. It's my desire to use some of the principles in "Linchpin" to cultivate a new sales mentality that will serve customers more effectively.

  • http://www.facebook.com/profile.php?id=1668536023 Kathleen Thompson

    I don't think my first entry went through – if it has, that's okay because I cannot say enough great things about how much I enjoy the work of Seth Godin. Also mention this contest and Seth's book on my Facebook page. I feel like a kindred spirit to him and the way he thinks. I think "Linchpin" may just be the cheerleader I need to remind me of who I am and what I am capable of. For me, it is always about choosing consciously how I want to show up in the world. I am open and receptive to change and Seth always reminds me to speak my truth, walk the walk, and do it fearlessly – pick me for this book! – I will joyfully read it and pass on 3 copies to others I know who will do the same – win/win/win/win !!!

  • http://www.jasongeorges.net Jason Georges

    First I have become a big Seth Godin and Michael Hyatt fan using Google reader to follow both blogs and often re-tweeting post. As the Executive Director of a non-profit I have the opportunity to lead and influence people. In my work I believe being a "linchpin" is more valuable than creating a "purple cow." In reviewing my life plan I have set a reading goal for the year. Part of that goal is to read at least one leadership / self development book a month. Linchpin is definitely on the list.
    My recent post Hello world!

  • zimney3@yahoo.com

    I would love the opportunity to get Seth's new book Linchpin to continue to expand my skills to influence the patients I work with daily as a Physical Therapist. Our body, mind and soul are so uniquely interwoven together that it thrills me everyday to help patients unleash their undiscovered abilities by touching on improving their function, which often leads to improving the mind and spirit as well. ____I was so excited to win a copy of DeRailed from you that I wove it into my own blog: http://koryzimney.blogspot.com/2009/12/de-railed-http://koryzimney.blogspot.com/2009/12/de-railed-… and http://koryzimney.blogspot.com/2010/01/de-railed-… for the fun opportunity again.

  • Jeff

    I struggle with Seth. He looks at things very differently than the rest of the world, which is why I appreciate the content he generates. My struggle stems from his worldview, and how his views come so close to the way I think I see things.

    I love living life as someone whose position in the workplace is difficult for anyone else to imagine… not because my position is something they want to do, because it's something they can't even fathom how it's done.

    As I sit here reading this article, I wonder if reading this book would connect his thoughts with mine, or if I would be challenged to think even more deeply about the way I change my world every day.

  • http://www.robbyhyche.org Robby

    Michael, I need this book because after working in business for several years for a large corporation, I tend to want to go with the status quo. Not that I want to, but it's practical. The politics of large organizations hone everyone into lemmings. I have a family and a mortgage and everything screams "don't rock the boat.' However, I can't live that way today because now I'm in ministry and the last thing the Church needs are ministers who go with the flow.

    Make me a lynchpin!
    Robby
    My recent post Review: The Well-Behaved Child

  • Matt

    If you send me a free copy of this new book, it would serve as my "first Seth Godin book I have read". Seems like a cool and memorable way to become a fan. I promise to read the book and if I like it (which I believe I will, because I have enjoyed Seth's blog and Tribes is arleady on my "to read list" this year), I'll share it with my circle of friends and perhaps give it away to another interested reader. Plus, I like to judge books by their cover, and this one looks great… reminds me of Flash Gordon!

  • http://www.wordpress.com/pray4thenations AmyLu

    Oh, I'll definitely be reading the book! Seth crystallizes ideas in a way that helps get people moving in healthy directions that make the world a better place. The copy I'll be reading will be from my local library; (I already put my name on the list for it yesterday). Once I'm finished reading it, I will want to pass along a copy of the book to my friends with my recommendation that they read it. Since the library frowns on that sort of thing (giving away their books)… thanks in advance for giving me my very own copy, so I'll be able to do exactly that.
    My recent post Post by Email Wrapup

  • http://pray4thenations.wordpress.com/ AmyLu

    The link above that says it's my recent post is someone else's–sorry! I copied the URL incorrectly. Here's the correct URL:
    http://pray4thenations.wordpress.com/
    My recent post Meet Saul, the real-life evil leader of a rather fabulous nation. Find out what he lost, and why it matters to you today.

  • Hal Lanier

    Michael,
    I eagerly visit your website for exposure to 'big thinking' and opportunities to learn. I love to learn and want to soak up as much as possible, internalize it, and relay it to those within my sphere of influence. I am continually amazed at your generosity as you share ideas so freely and openly. I would love a copy of Linchpin to learn from another 'big thinker,' Seth Godin. Thank you for making this opportunity available.

  • Matt

    PS, I'm not on FB, so I posted the link on my wife's FB page. (how's that for creative?) If you need me to send you the FB link on her wall, I will. Just email me.

  • Jeremiah

    I will read the book without a doubt. I work in a prison and have been given a tremendous platform to change inmates and fellow officers. I am always looking for ideas on how to make a positive change in such a depressed work environment.

  • http://ephesians2eight.com Noel Walker

    I found Tribes of particular value in imagining a new way of leading a church in the 21st century. Most valuable take away: finding church practices that 'tighten the tribe' . I want to know, does Linchpin have value for those who are leading churches? If I get a copy I will write a review focused on that question.
    My recent post Churches Helping Churches

  • len hjalmarson

    Two roads diverged in a yellow wood
    and sorry I could not travel both
    And be one traveller, long I stood
    and looked down one as far as I could
    to where it bent in the undergrowth;

    Then took the other, as just as fair,
    and having perhaps the better claim
    because it was grassy and wanted wear;
    though as for that, the passing there
    had worn them really about the same,

    And both that morning equally lay
    in leaves no feet had trodden black.
    Oh, I kept the first for another day!
    Yet knowing how way leads on to way,
    I doubted if I should ever come back.

    I shall be telling this with a sigh
    Somewhere ages and ages hence:
    Two roads diverged in a wood, and I —
    I took the one less travelled by,
    and that has made all the difference!
    R. Frost

  • Dwayne S. Watts

    Thank you for an insightful interview; it is timely as well. I am a pastor, and about to leave a fairly comfortable situation for the Los Angeles area to answer the call to a church that is for all intents and purposes…dead. There is serious need for radical evaluation of mental models and change, and I know that I am facing some pretty daunting challenges to my pastoral leadership. I am eager to read what Seth has to say as I believe the key to my success will be to become a linchpin and face my fears and apprehensions as the clue they are that God wants to do something amazing for the building of His kingdom! And I promise you that if I am blessed enough to receive a copy of this book I will read it immediately, eager to learn and with a grateful heart!

  • Todd

    Wow Michael; Great interview! First I can't believe I am even planning to wait to start reading this book…but since I only need to wait one day to hear from Lindsey…well…this brings a sense of surprise and excitement to tomorrow, and that is simply worth waiting for!
    I absolutely loved Seth's comment "Fear for a linchpin is a clue that you’re getting close to doing something important." Man, that really puts things in perspective! Admittedly I have spent more time trying to outsmart, chase away, repress, move away from, etc the fear hobgoblin and wondered how others around me managed to either not have fear or somehow work through it. Meanwhile, all this time I was simply on the cusp of greatness and just needed to change my perspective (w/ or w/o a signed copy on my night stand…hint hint ;o).
    Seth's Tribes book set me on a path to make some dramatic changes in my life; moving me closer to finding my platform. Fear of the unfamiliar has absolutely been a part of this. I know now its a clue to keep going.
    I will absolutely read the book. In fact it will be the next book I read! Look forward to hearing from you and Lindsey!

  • http://twitter.com/corypratt @corypratt

    I'm loving the ability to glean information from leaders such as your self and the myriad of others via twitter. I've only heard great things about Mr. Godin and have never read one of his books. I'd love to be able to get some of his insight and better myself by reading the book.

  • http://stepmorgan.com Step Morgan

    Hi Michael, thank you for making the interview with Seth available. I promise I will not only read the book, I will put it to use. In fact, I’m already putting parts of the content to use. (I’m picking up bits and pieces from blogs and podcasts.)

    What has resonated the most so far is the idea of “emotional work”. Just as a ditch-digger would choose a good shovel for his work, I need good tools for mine. I find Seth’s material to be a very helpful tool. When I read his blog or one of his books I find myself reinvigorated for my own work.

    If you send a book my way you can be sure of a “return on investment”. I am confident the ideas expressed in Linchpin will help me produce better results in my work as a husband, dad, friend, churchman, blogger and quick-service restaraunt leader.

    Thanks for your consideration!

  • http://blog.melissadavies.com Melissa Davies

    Seth's stuff is always on my reading list and I get bits from his blog and other writing, but I just haven't gotten around to reading one of his books, this book I think will be different because I am very interested in teh concept of “emotional labor.” and how I can use this to be a better leader.
    My recent post Farewell, Goodbye, Happy Trails – My recent departure

  • Dan Winter

    I am a school district superintendent and this fall I talked about Tribes and Seth's ideas including Purple Cows. The interest in this was amazing. We ordered a bunch of copies of the book and people were checking them out like crazy. We also made a committment to recognize remarkable work in the district and call them our Purple Cow Awards. I found some paper mache cows and painted them purple and we have been handing them out whenever we see someone doing something remarkable. People are talking about how great it would be to win a purple cow. From what I have read about Linchpin, it is the next logical step for us. I want people in this district to make themselves indispensable because if we can all do that, we will be able to provide the most remarkable education for our students. I will read this book the day I get it as I have done with Tribes, Purple Cow and The Big Moo.

  • http://twitter.com/phdmike @phdmike

    Michael, here are a few reasons why I'm commenting on this book: 1. This book speaks to me moreso than any book I have read before. I've always felt this was my philosophy, except I used the terms "less expendable". When I worked for a newspaper. Not only did I write, but I took pictures, created layouts and created the web site. I've always believed it was easier to be interchanged if you only did one thing well… so I strove to do more things just as well. 2. There are those of us who really want to make a difference, yet we feel that in our chosen careers we can't make as much a difference as others. But Seth's comment: "Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where theyd like to go." speaks to that so clearly. 3. This would be a great book to share with my college students in our leadership courses. 4. Because you tweeted about it. Take care and Thanks.

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  • KGraham74

    I am intrigued. How often do these "linchpins" fail before they succeed? Is it the passion of these "linchpins" that inspire other people and this passion that causes others to sign on to a new task? OR Do "linchpins" invest in people before they invest in the product and people sign on for the new task because they actually feel needed? Thinking about when I have worked for a linchpin and when I have not, and what was that difference as evidenced in my work ethic and satisfaction of my work. I have some questions for sure. I will probably buy the book. Thanks for getting me thinking.

  • Brendan Ginn

    Michael;
    I love this posting! I’ll quite simply say that I could use a copy of the book because I think Seth Godin’s ideas would benefit me. I’ve been on a professional self improvement journey over the last year or so, and one of the key concepts I’m focusing on is building self confidence, developing courage, and dealing with the professional fears. It’s why I read your blog, and I think the book will help me take another step in my journey.

  • http://impactmax.wordpress.com/ Gayle Thorsen

    I've worked my whole life in the nonprofit sector. I wish I could say that "jobs" there are different than what Seth is describing, but it's not true. They work on the same obsolete Henry Ford principle and are as hierarchical and mechanical as any for-profit bureaucracy. As a Buddhist who left a nonprofit institutional "job" five years ago in part because the behaviors rewarded weren't consistent with the mission of the organization (and my own), I'm currently trying to help the sector discover a different paradigm–one that's more human, expansive, kind, generous, and creative. It sounds like Linchpin could help inform that work. I promise to read the book and to prove it, would gladly blog about this book/topic. Here's hoping…but even if I don't get a free copy, I hope Seth's message permeates the nonprofit sector. Thanks.
    My recent post DIY stratetgic communications planning for nonprofits: Step 2—Key Audiences

  • http://impactmax.wordpress.com/ Gayle Thorsen

    I've worked my whole life in the nonprofit sector. I wish I could say that "jobs" there are different than what Seth is describing, but it's not true. They work on the same obsolete Henry Ford principle and are as hierarchical and mechanical as any for-profit bureaucracy. As a Buddhist who left a nonprofit institutional "job" five years ago in part because the behaviors rewarded weren't consistent with the mission of the organization (and my own), I'm currently trying to help the sector discover a different paradigm–one that's more human, expansive, kind, generous, and creative. It sounds like Linchpin could help inform that work. I promise to read the book and to prove it, would gladly blog about this book/topic. Here's hoping…but even if I don't get a free copy, I hope Seth's message permeates the nonprofit sector. Thanks.
    My recent post DIY stratetgic communications planning for nonprofits: Step 2—Key Audiences

  • http://impactmax.wordpress.com/ Gayle Thorsen

    I've worked my whole life in the nonprofit sector. I wish I could say that "jobs" there are different than what Seth is describing, but it's not true. They work on the same obsolete Henry Ford principle and are as hierarchical and mechanical as any for-profit bureaucracy. As a Buddhist who left a nonprofit institutional "job" five years ago in part because the behaviors rewarded weren't consistent with the mission of the organization (and my own), I'm currently trying to help the sector discover a different paradigm–one that's more human, expansive, kind, generous, and creative. It sounds like Linchpin could help inform that work. I promise to read the book and to prove it, would gladly blog about this book/topic. Here's hoping…but even if I don't get a free copy, I hope Seth's message permeates the nonprofit sector. Thanks.
    My recent post DIY stratetgic communications planning for nonprofits: Step 2—Key Audiences

  • http://twitter.com/wayoutwise @wayoutwise

    Linchpin sounds like a perfect compliment to some projects I am currently working on. I have just started a third session of a leadership development class I created for my employer based on the concept of servant leadership. I think linchpins are certainly people who will create an environment where they build people up to be leaders, or linchpins. Along with that I spoke with Rob Rainwater at Building Champions today and he's sending me "Becoming a Coaching Leader" as I explore how to create a servant leader environment by creating more leaders/linchpins. Finally, I am going through a painful life experience that has pushed me to begin my writing career and I have found you to be a valuable linchpin for me. Whether I get the free book or not, I have been blessed by your words and contacts made through you. Thank you for what you do.

  • http://www.underwritingsolutionsllc.com Gary Lee

    I read a book a week and promise to make Linchpin one of the next 50 books I read (this year). I promise to retweet this post. I will post to my blog how I got a free copy of the book and mention michaelhyatt.com.

    But I really want to read Seth's latest book because I like reading what Seth has to say. I found your blog on Seth's blog.

    Oh, I almost forgot to tell you I am a Lynchpin. Now I have a name for me.
    My recent post Scary Chart of the Day #2 – 1/28/10

  • http://www.underwritingsolutionsllc.com Gary Lee

    I read a book a week and promise to make Linchpin one of the next 50 books I read (this year). I promise to retweet this post. I will post to my blog how I got a free copy of the book and mention michaelhyatt.com.

    But I really want to read Seth's latest book because I like reading what Seth has to say. I found your blog on Seth's blog.

    Oh, I almost forgot to tell you I am a Lynchpin. Now I have a name for me.
    My recent post Scary Chart of the Day #2 – 1/28/10

  • http://tiffanymalloy.blogspot.com tiffany

    Michael, I'm on the verge of wasting my life because of my fear of not taking that risk. I want to be a lynchpin. I believe it's underneath somewhere. Help me uncover it? Not only will I read it, but I promise to pass it on to others who are in my position. Did I mention I'm only 26?

  • Alison

    Without realizing it, I have always worked to be indispensible to the organizations I’ve served personally and professionally. I currently work in an industry where you can't compete on products or services (banking) and must distinguish yourself in other ways. Learning how to distinguish myself in the workplace, how not to undervalue my skills and abilities, and how to grow as a leader will be indispensible to my success. I would love the chance to read “Linchpin!”

  • http://twitter.com/maenche @maenche

    Wow! Just reading the transcribed interview makes me want to read this new book right now! I have never read any of Seth's books but have heard his name regularly over the past year or so. As a regular listener to Dave Ramsey, I have heard him say that Seth is one of the premier marketing minds on the planet right now. With an endorsement like that, it is hard to resist reading his books. I have a desire to read his books but the introduction you have given for this new book whets my appetite to get started now!

    The concept of being a linchpin really intrigues me because I think that God has placed in my heart a desire to be that type of person. I believe He may be in the process of working it out in my life already!! Seth's quote "The linchpin insists on making a difference, on leading, on connecting with others and doing something I call art. The linchpin is the indispensable one, the one the company can’t live without. " resonates in my spirit. I recently have taken a new job, and I am getting a chance to make a difference, lead, and connect with customers. I suspect that reading Seth's book with help me to raise my value to another level as well as be able to communicate and identify how my entire team can touch customers in more meaningful ways.

    Thank you for presenting this opportunity, Michael.
    My recent post Learning to Laugh

  • http://www.facebook.com/mrmarkmcdonald Mark McDonald

    Ever since I heard about Seth Godin on the Catalyst Podcast, his thoughts and images have stuck in mind. All of his images are easy to understand and just make sense. As I work for the Church rather than business sector, I found Seth's concepts on his blog easily transportable. I am frustrated that many by theological writers don't make use of everyday images. Reading Seth has taught me to use easy to understand images when I am teaching others.

    I look forward to reading this book.

  • larry ball

    We all have a purpose in life and in order to discover our purpose we need to understand what people will , respond to, listen to or follow education really doesn't provide that. Love makes a difference and the little things matter to people. If society worked to overcome mediocrity and stepped out to help others and stopped worrying about what everyone thought when they did somthing we wouldn't need to read the books or attend conferences to learn how to take risks or overcome fear that would be irrevelant. Focus our time and resources on improving life and our enviroment and stop worrying about emotional fear in the work place at home in public or even with family. Linchpin is a step to a platform that many people are afraid to take and use I am not!

  • http://twitter.com/musiccitycat @musiccitycat

    After reading your interview, I can't wait to read Linchpins! When our partners read Tribes, they bought copies for everyone at redpepper and we all read the book at the same time. We were inspired by it and posted our thoughts on Facebook and Twitter, created blogs, posted book reviews on Amazon and Shelfari, created videos that we posted on YouTube. redpepper's purpose is to create an environment where our creativity thrives and benefits others. And one of our core values is to support personal growth. It is exciting to work at a company where we're encouraged to "get caught" reading at work. And we're also encouraged to share what we've learned. Every day at redpepper, I am inspired by someone or something to try to get better and to share what I've learned. That's why I can not only promise that I will read Linchpins, but that I will share it with redpepper.

  • CCW

    unfortunately i'm a little late to discovering seth's writing and have lately spending time catching up. i'd be most appreciative for a copy of the book for myself and wife. we are both finding ourselves asking the real questions that we have glossed over for too many years. the recent arrival of our son has put even more importance in finding meaningful answers to the profound questions seth raises.

  • Tim Hill

    I have been a fan of Seth for years…love his books…
    I want his new book because I want to make a difference in my company.
    I have been successful….I am respected in the company and by the owner….but I feel I have more to offer.
    I seem to have stalled….I feel this book will catapult me.

    I hope I win the free book…thanks for the opportunity and making me take time to think about my potential.
    Tim HIll.

  • http://tinyacorns.blogspot.com chrisoakes

    This year I turn 35. I am currently considering, very prayerfully, how to ensure that my life can have maximum positive impact on others over the next 5 years. I plan to do more between 35 and 40 than I've done over the past 15 years. God is my focus, but I also believe the influence of innovators like Godin is crucial to this goal.

    Thank you for the opportunity to win a free copy!

  • Aurelio

    As a college admissions and financial aid officer for 26 years, I have long realized that education takes place not only in the classroom, but also outside of it. I believe that the real purpose of education is to become political and what I mean by become political is that a person shapes her/his environment. The U.S. President, a doctor, a plumber, a teacher, a blogger- each one of us has a responsibility to shape an environment that makes the world a better place to live, to build a community that is connected. We all have something to contribute if we just act.

  • Mick Schafer

    At 60 I'm starting a new life and a new field of work around how the band I play in can help create and sustain healthy involved community. At our shows recently we have been raising a market for Lucan Rebe's products (Ugandan women making a difference). I would love to build my capacity to help in the way I hear Seth describing in your interview. Peace, Mick

  • Steve Cooper

    I'm inspired by these two men and that helps me inspire others. I hope I can use the ideas in Linchpin to free up thinking with some people very close to me. I keep trying. I want the book 'cause I wanna be touched, totally radicalized to inspire others. Will it work for me?

  • JonF

    I just graduated college and this interview and Seth’s new book seems to tear apart everything I was ready to go do at my first job. Better to know now than later though; I’m looking forward to reading more.

  • Anand

    I must say I really cherished the interview, it was simple, to the point and overall very informative in terms of Seth Godin’s ideas and his views. It gas been an addiction for me to read Seth’s books as it gives me the real satisfaction. I’m waiting for the new one to go through.

  • AEV

    Interesting interview. I've read a couple of Grodin's books. What I find interesting is how basic and simple his ideas really are.

  • http://www.anordinarymom.com anordinarymom

    This book sounds fascinating. This review has the wheels turning in my head a bit faster this morning. I am a stay at home homeschooling mother of 7 who blogs and designs knitwear on the side. I've been enjoying reading up on networking in various ways, with a purpose in mind, and more than that, all of these ideas are things that I am attempting to teach my children, the oldest of which is 16, in an effort to show them a different way to success in life than the standard public high schooler will find.
    I would love to read this book, and then assign it to my teenager to read!
    My recent post Out of the Mouths of 3 Year Olds

  • Mark Warren

    Michael, I have never read a Seth Godin book, but I will now. I have followed you for a long, long time, and now on Twitter, too (you are one of only three leaders whose Tweets go directly to my cell phone). I truly feel as if I'm being TwitterMentored. Your blog has been a huge influence on my life, relationships and leadership (I tried on 5 Finger Vibrams last week after finishing Born to Run). And, I am a Pastor of Personnel Development at a large church in constant search for truth, principles and resources to better equip our team, and better understand what steward leadership is for those I serve. Thank you for your influence.

  • http://christinafaith.com Christina Faith

    1. I recently have fallen in love with the knowledge that Seth Godin has been releasing out of his month. October 2008 I left my job in order to go to seminary full time and work on my writing. I'd like to learn what Seth has to say about being indispensable. I still don't have a job and I am a full time student. Which means that anything free is a blessing. ;-) I promise to read the book. Pinky swear.

  • Ade

    I could tell you how much I love Seth's work, but you already know this I feel! So here it is…

    I will bake you the finest chocolate fudge slices you have ever tasted in exchange for this book!

    PS – I promise to read the book too!

  • Obihaive

    I'm sure this is too late but I thought I'd try anyway. Seth Godin is a really imaginative man and all I do is subscribe to his blog. His comments and ideas are very insightful and I love how he thinks. I haven't actually read a book he has written (yet) but I would love a free copy if possible. I hear his book 'Tribes' is also something every leader should read.

  • Bonan Zhang

    Mr. Hyatt,

    I’m studying in China right now. If you haven’t been convincingly informed, Chinese people are mostly cogs. Even Chinese people, especially the students, wish there were more linchpins. (I’m Chinese, by the way, in case anybody becomes overly offended by this leveling generalization)

    I would argue that inspiring linchpins in China will tip the country towards more open market reforms and greater freedom of speech, which will lead predictably to other great changes.

    Therefore, I promise to, not only read and annotate the book, but also to translate the book into Chinese for free. I’ll contact Seth to see what he wants to do with a Chinese translation of his book.

    If it’s not too much trouble, please mail the book to my current address in China. If not, I’ll also submit my state-side address and have a friend forward it to me.

    Thanks for you help!
    Bonan

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  • http://truthguru.net Truth Guru

    Michael,
    I have over 2,500 books in my library – some were worth starting, some weren't, most weren't worth finishing, some were pure jewels and I got something special from each.
    The compelling truth woven through each for me was that I; not an institution, or a government, or a corporation should be making decisions about the direction my life heads.

    1. So why should you send me Seth's book – Well I wanted to make sure you could give away all that were given and since many people have poor follow through skills, I wanted to make sure I wasnt one of them.

    2. Seth's insights about life, business and marketing are priceless, I'd be insane not to glean his wisdom

    3. I'll send you a copy of my book when I finish – ( Get your #@$% together and don't forget to flush )

    4.Because I'm a nice guy : – }

    5. An autographed copy would really sweeten the kudo's

    Only the Best,

    Les Dossey
    Truth Guru
    My recent post Useful Skill?

  • http://truthguru.net Truth Guru

    Michael,
    I have over 2,500 books in my library – some were worth starting, some weren't, most weren't worth finishing, some were pure jewels and I got something special from each.
    The compelling truth woven through each for me was that I; not an institution, or a government, or a corporation should be making decisions about the direction my life heads.

    1. So why should you send me Seth's book – Well I wanted to make sure you could give away all that were given and since many people have poor follow through skills, I wanted to make sure I wasnt one of them.

    2. Seth's insights about life, business and marketing are priceless, I'd be insane not to glean his wisdom

    3. I'll send you a copy of my book when I finish – ( Get your #@$% together and don't forget to flush )

    4.Because I'm a nice guy : – }

    5. An autographed copy would really sweeten the kudo's

    Only the Best,

    Les Dossey
    Truth Guru
    My recent post Useful Skill?

  • http://truthguru.net Truth Guru

    BTW- I promise to read the book and to but extra copies and give them away
    My recent post Useful Skill?

  • Marti

    Wait a minute! In just moments, so many questions answered and dusty dreams, kept in a box, rescued from my mental attic. Never have I fit into the Resume Role though I have studied the lines, changed clothes, re-done the sets and had many "opening nights". I know that God has been trying to show me the creative and unique talents He gave me – yet I have continued on in "Safe mode". Just as online; functioning but no where near full capacity!
    I need your help to let go of fake fears and become the Lynchpin God wants me to be. The battle against the 50's factory mentality, in education and workforce, must be waged and won! How can I help my son (a creative, out-of-the-box teen/musician) if I am not experiencing the transformation myself?
    Please, share the book with me. I covenant to read it and then share it with others.
    Thank you for the consideration and opportunity.
    LIFE IS SHORT – even though I am not. God bless you and yours –

  • Donna

    Michael, RATS!!! I have missed the deadline but am writing anyway, in hopes of receiving Seth's book. I hadn't heard of Seth until recently and have spent most today reading his blog and LOVIN' it! I am a clinical social worker in a solo private practice. After a series of tragedies, I felt I needed to turn to a career that offered more security and safety, namely special ed teaching in the my county. Four years have passed and I see a glaring need for general ed teachers to understand emotional disabilities and be able to effectively reach and teach them. I have come up with the idea to devise and train teachers on how to do this and pitch this to the really higher ups even though I am low man on the totem pole. Concurrently, I have been cultivating my spiritual life and really heard that spiritual piece in the quotes from your interview with Seth. I believe that reading this book will pull together (wrap it up and tie it with a BIG bow) my career aspirations and spiritual quest, so I can fully live my life. Actually, I think I just started…. :)

  • Nagesh Ramamurthy

    Dear Michael,
    You can imagine how eager I am to get this book, since I am posting a comment one week after the deadlibe has expired….but I only came to know today!….it all started like this:
    I am looking for a way to re-energise my work life, knowing I am capable of bigger things…I happened to read something on the Internet, which led me to Amazon.fr, which led me to order Seth Godin's 'the dip', and which has now lead me to this site!
    Best wishes, and I am going to be following you and your followers to seek advice and help!
    I solemnly promise to read the book!

  • BENJAMIN LUCAS

    MAY I REQUEST FOR A FREE COPY OF BOOK "LINCHPIN " BY SETH GODIN.

    I USED TO BE A SEMINARY STUDENT BUT I SUFFERED A STROKE AND HAD TO STOP. BY GOD'S GRACE I STILL HOPE TO BE IN THE MINISTRY AND WHILE RECOVERING FROM MY SICKNESS I SPEND MY TIME READING BOOKS, LISTENING TO AND/OR WATCHING AUDIO/VIDEO BIBLICAL MESSAGES AND EVEN LISTENING TO SPIRITUAL MUSIC TO GET MORE KNOWLEDGE ABOUT THE WORD OF GOD AND THE MINISTRY.
    THE BOOK MAY NOT BE THEOLOGICAL/SPIRITUAL BUT THE BOOK MAY BE A GOOD RESOURCE FOR PEOPLE IN MINISTRY. I INTEND TO SHARE THE BOOK WITH THE LEADERSHIP OF MY CHURCH.

    I WOULD GREATLY APPRECIATE IF YOU CAN GRANT MY REQUEST.

    GOD BLESS.

    BENJAMIN LUCAS
    L7 B6 HIMALAYAS EXT.
    MONTEVISTA HEIGHTS SUBD.
    MANILA EAST ROAD, DOLORES
    TAYTAY, RIZAL
    PHILIPPINES
    1920

  • congchaser

    I've never read any of Seth Godin's books. However, my wife thinks the guy walks on water so I stumbled upon this book review page. "Lynchpin", meaning an indispensable person. I'm cut from the Viet Vet environment and locked into a mindset that makes working in a corporate environment nearly impossible. I can't handle bullshit. In the words of General Charles DeGaulle, the "Graveyards are full of indispensable men." Well, I would like to be indispensable too, but not under the soil, yet. I really want to make a difference and pay something forward to my country. HOW?

  • http://intensedebate.com/people/gwalter Gary Walter

    Michael, I received the book in the mail a couple of days ago – just wanted to send you a sincere thank you! I've also linked to you in a recent blog comment on my site. :D Thanks – I really appreciate it.

    My recent post Get Off My Lawn!

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  • http://www.pelicanpub.com Melanie Glotfelty

    Dear Michael:

    Enclosed you will find a complimentary galley copy of our upcoming title, Build Your Own Brand, by Doug Dvorak. If you would like to reach the author for an interview, please let me know.

    Doug Dvorak shows you how to effectively pitch both yourself and your brand in his new book. A guide for individuals and businesses, Dvorak’s manual clearly and uniquely explains how to create, sell and sustain a memorable, personal and professional identity.

    Doug Dvorak is founder and CEO of Dvorak Marketing, Inc. He has appeared on CBS’s The Early Show, The Fox News Channel and The Oprah Winfrey Show. He also travels nationwide giving presentations to management groups, business owners, and professional associations. He currently resides in the Chicagoland area.

    We hope that you will enjoy this title. Please don’t hesitate to contact me for a review copy, additional information or an author interview.

    Thank you for your consideration.

    Melanie Glotfelty
    Pelican Publishing Company
    1000 Burmaster street
    Gretna, LA 70053-2246
    Phone: 1-504-368-1175, ext 315
    Fax: 504-368-1195
    Email: Mglotfelty@pelicanpub.com
    Web Address: http://www.pelicanpub.com

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  • http://www.thechasescene.com Chase Adams

    Even though it's not January…and I'm buying it myself, you have pushed me to read Linchpin.

    Thanks Michael.

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  • Brad

    I have never read Seth. After reading this though it will be next on my list after “Mentor like Jesus”.

  • http://twitter.com/2020VisionBook Joshua Hood

    Seth is such a great author and visionary. I love his style of thinking.

    Joshua Hood
    2020visiononline.org

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  • http://www.forward-living.com W. Mark Thompson

    Good info. Like the info on the book. Have always had an apprehension in getting this book. But like the explanation of “becoming extraordinary”. I’m for that! Think I’ll give it a go. Thanks!

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