Book Notes: Free by Chris Anderson

Chris Anderson is the editor in chief of Wired magazine. He is also the author or The Long Tail: Why the Future of Business Is Selling Less of More, one of the most talked about books in the publishing industry. He is also the author of the new book, Free: The Future of a Radical Price. In a moment, I will tell you how to get a copy FREE—which seems especially appropriate for this book!

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If you have been reading my blog for more than a few weeks, you know I like to give away free books. So far, I have given away hundreds of copies of eleven different titles. In fact, this is now a regular Monday feature on my blog. I am committed to reviewing a new book each week and giving away as many copies as the publisher will provide.

I’d like to claim that I do this because I am just an altruistic person. And while I do believe in the power of generosity, I am also an unabashed capitalist. I provide free books because I am hoping to get a financial return on my investment.

All this talk about free is interesting, but it is only sustainable if you can monetize it in some way. This is why Anderson’s book is so valuable: it provides the rationale for why—and when—free makes sense as a business strategy.

He discusses the history of free (it’s really not a new idea), the psychology behind it, and provides scores of examples of how free works in the real world. He devotes a lot of space to the digital and online world, where the cost of reproducing bits and providing bandwidth are trending toward zero. He also provides numerous examples of companies who have used free successfully.

He points out, however that

Free is not a magic bullet. Giving away what you do will not make you rich by itself. You have to think creatively about how to convert the reputation and attention you can get from Free into cash.”

I doubt that you will agree with all of Anderson’s conclusions. I didn’t. I am still processing some of them. Frankly, the book has been critiqued on a number of levels, perhaps most notably by Malcolm Gladwell in The New Yorker.

However, Free has really stimulated my thinking and provided a plethora of marketing ideas. I think we live in a time when we must experiment in order to find the future. Anderson’s book provides much fodder for your own experiments. If you are an author, an agent, or a publisher, you simply must read this book.

Thanks to the good people at Hyperion Books, I have 100 copies of Free to give away. To get a chance at snagging one, you must take the following three actions:

  1. Leave a comment below. Tell me why you want this book. Be creative. I really do read these comments and base my decisions on them.
  2. Fill out the special form. I have set up a separate contact form to make it convenient for you to provide your mailing address. Please do not put your shipping address in your comment. This will automatically disqualify you.
  3. Twitter a link to this post. You can do so automatically by clicking here. If you don’t have a Twitter account, you can use Facebook. Yes, I know if more people read this, it will hurt your chances of getting a copy yourself. But the only incentive the publisher has to provide these books to giveaway is the free publicity that you and I collectively provide.

On Thursday, October 1, I will select 100 people, based solely on my arbitrary and subjective evaluation of their comments. If you are one of those selected, Lindsey Nobles on my team will notify you via email. If you don’t hear from her, you can assume you didn’t make the cut.

Question: Why do you want a copy of this book?
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  • http://intensedebate.com/people/AaronArmstrong Aaron Armstrong

    I'd like a copy because I work in marketing and the book sounds very interesting based on your review.

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  • PamNation

    I'd like a copy, Michael. The idea of 'free' has intrigued me quite a bit since it popped up as a familiar internet option. And though I've followed groups that use this concept, I can't say that I fully understand it. I'm assuming this book with enlighten me.

  • http://www.senecacreek.org Mark Tindle

    First, it's an economical way to sustain my book addiction. But more importantly, I'm in the business of giving away free things every week, and would like to learn how to do this better.

  • http://twitter.com/BourneMedia @BourneMedia

    I have an Internet product that I want to sell, and the "Free" concept will help spread the word to a market that's very used to getting free content. Figuring it out from there is the next step. Perhaps this book will help. Thanks for the chance to get one.

  • http://www.faithradio.org Andrew Leuthold

    I work for a non-commercial Christian radio station. This book may not seem to be directly relevant to what we do, but in an economy where giving is down, we need to come up with some new ways of thinking and attracting attention. Free may provide that. Thanks for the offer.

  • http://levite.wordpress.com jon swanson

    In the church, our product is free and yet isn't. I'm intrigued by the implications of Anderson's thinking for us.

  • http://twitter.com/iwestminster @iwestminster

    I'd love a copy. I work with nonprofits and have been wondering how these principles may be transferable to nonprofit and/or ministry work. Can you deepen nonprofit/ministry relationships, see a ROI, use some of Free's principles with donors and clients? These are some of the questions I would like to explore with my free copy of "Free". Thanks!

  • Drew A.

    Free for Free, sounds good to me. As a bookseller (with many titles being from TN) I am interested in knowing new ways to market the company I work for. I think you giving me this book would help us both have "return on your investment"
    Thanks for the blogging you do to challenge my mind!
    Drew A.

  • http://www.mountainstate.typepad.com/leadership Becky Robinson

    I am curious about this book in light of Seth Godin's assertion that higher education will be free in the future. As a blogger for a private, non profit university, I am curious to see if this book gives any insight about what we can and should be offering for free.

    And, if I win this book, I will read it and then offer it for free to one of my readers.

  • http://twitter.com/adamrshields @adamrshields

    I don't need a copy, I already have both an audio version and an ebook version. I recieved them both when they were being offered for free as part of the original marketing of the book.

    I find that many people just don't get the ideas behind this book. (Often because they haven't read the book.) @human3rror got blasted by a few vocal members of his community when he asked people to design him a business card. The people complained because they thought that he was lowering the standards for visual design by having a contest. What they didn't understand was the benefit that designers would get from the publicity and experience.

    Simply free is the way that many people are choosing to work these days, if you are going to compete against free you have to be better. That is something that many are not going to like.

  • http://twitter.com/cpartridge @cpartridge

    Michael, I'd like a copy please. I work in Sales and we're under pressure to reduce our rates constantly given the current climate. I'm always interested in alternate methods of extracting the value of our services.

  • http://twitter.com/b2bspecialist @b2bspecialist

    I really want to figure out how to make "free" scalable so I can continue to help more people without it having a negative affect on my family. Free can mean so many things. You can give away time, advice and knowledge..to name a few. I'd love to learn about how to make "free" a sustainable part of my business and life.

  • http://www.moveintoaction.com Christine Pechstein

    Good Monday Morning! I would like to receive a copy of the 'free' book to help support my reading habit, life balance for self improvement, and my entrepreneurial spirit, so I can take what I learn and put it into action!

  • Joy Haynes

    I've been intrigued by this idea for a few years now, from bands promoting "free" or "pay your own price" for new releases, to "free" books being released which create a buzz for the author's brand. This looks like a very interesting book – would love to dig into Anderson's ideas.

  • http://www.84sales.com/blogspot Roy Barberi

    Good Morning Michael,__I would like a copy of Free, because I am in the Nashville housing industry, and supply builders with building materials to build homes. I am looking at ways I can use free to promote our products and our services in these difficult times for our industry. I beleive if, thought out it could work. I need support for my theroy to give proof to my company.____Thanks in advance.____Roy Barberi

  • Karen Isenhower

    I heard Chris Anderson’s interview on the Catalyst Podcast. That made me want to read his book.

  • Tobi Roberts

    I own a mortgage company in very uncertain times. I need to stay a step ahead of all the changes and would like to explore crazy new frontiers. FREE sounds like the kind of book that will expand my thinking and inspire innovation. And I like the idea of FREE :)!

  • http://www.turnonthetap.org.au Christer

    Sounds like a great thought provoking book. Free establishes new connections and potential relationships.

    I love to read books that initiate creative thinking.

  • http://twitter.com/BourneMedia @BourneMedia

    I can't find the special contact form, Michael. Thanks. -DB

  • Omprakash Rudraiah

    When i hear "FREE". Immediate thought that strikes my mind is "Something's Cooking." This is probably cuz of my past experiences or the very first experience with FREE stuff. But in the course of time what was termed FREE initially has become a way of doing business for several of us in the software and internet industry. I hope to draw some interesting conclusions out of FREE and see how it can be used for better ROI. And mind you ROI doesn't necessarily have to be in monetary terms only. It could be education, awareness, and most importantly a better life. P.S. I live in India which makes it even more difficult for me to get the book, since it's not released here.

    • http://twitter.com/opdotcom @opdotcom

      Missed out on using my twitter account previously :).

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    (Some browser issue is preventing me from posting comments). This is a test comment. Please delete.

  • http://twitter.com/Bill_Spinks @Bill_Spinks

    As a church administrator, I'd like to know more about how we can give away more of what we do, and how "too cheap to meter" will factor in our scorecard.

  • http://kevincooperblog.com Kevin Cooper

    I own and run a small web company and at times, my partners and I go back and forth on giving our service away for
    free as a teaser. Additionally we’ve tried giving
    our services away for free and make money off of the advertising. Since we’ve actually gone to a tiered system, including a free option and revenue share. I’m interested in reading Anderson’s book on this topic. Thanks for the opportunity.

  • http://deepfriedbrain.blogspot.com Harwinder

    Hello Michael,

    Why I want this book?

    Really because I’m intrigued by your review. I’m a blogger and have been sharing lot of ‘free’ information. At some point, I want to cash-in on the reputation I’ve built. I believe now is the time and this book can help me convert “Free into Cash”.

    I’m looking forward to my free copy (hopefully) :-)

    Thanks.

  • http://intensedebate.com/people/KNicholls KNicholls

    I would love to have a copy of this book because it would give me some different ideas on how to look at things. I am in the process of "reinventing" my life and this may give some insight and ideas to implement in that process. In today's economy, I believe we should explore all ideas, take what is useful to us and see what we can do with it.

  • http://religioniseasy.com Jeremy Anderberg

    I'd love a free book! I'm a college student in Iowa, so FREE books are always a bonus. I'm a senior, majoring in Public Relations, and this idea is something that is sure to blow up more in coming years, right when I'll be in the thick of things! I'd love to read it and get new ideas for how to make my future employers love me even more.

  • http://intensedebate.com/people/Quiara Quiara

    I'm interested. You are an unabashed capitalist; I'm a practicing democratic socialist. All the attempts to monetize social media and the heartbeat of capitalism itself fascinate me — though I disagree. So convert me: re-make me a capitalist. I'll read and review with open mind and interest.

  • Fr. Wade Fahnestock

    Good Morning & Peace be with you!

    Thank you for your blog and the tweet on Twitter. I would like a ‘free’ copy of the book, “Free: The Future of a Radical Price.” Here’s why:

    I’m a missionary priest, which means that I’m responsible for my own fundraising. But being around the ‘Ministry’ circuit for more than 30 years, I’ve never been comfortable with raising funds for my ‘ministry.’ Partly because ‘my ministry’ translates in my mind to ‘me’ and I have a mental block about begging money to fund my living expenses; and partly because most of the tactics I’ve witnesses in Ministry fundraising make my stomach turn. So many of the talents and services that I’m gifted in are usually given away without a plan to underwrite even the costs. I end up feeling the squeeze.

    Before ministry, I owned an advertising & marketing agency. I had no problem charging clients for the services provided. But wearing the ‘ministry’ hat, I’m having difficulty engaging this much needed element. Perhaps this book will speak to my business mind and spark some creative bridges in order to fund my operating costs & provide for my needs as well.

    Thank you for your consideration.

    Peace be with you!

    Fr. Wade Fahnestock+
    Lakeland, FL

  • http://twitter.com/westhorp @westhorp

    Living in the struggling state of Michigan and being a babyboomer retiree

    • http://twitter.com/westhorp @westhorp

      Somehow my comment got cut off when I tweeted it. Here in Michigan businesses are struggling. They are afraid to adopt new paradigms like the one written about by Chris Anderson. I'd like to share the book and its contents with the car dealership where I bought my new car.

      They could benefit from Anderson's ideas and as a result solidify their community of buyers and owners.

      I'd take the owner to lunch and point out the highlights and suggest ideas about how he could implement it.

  • Shari

    I too am an unabashed capitalist and believe that giving things for free reduces the value of the item/service. Therefore I would like to read Anderson's book to see how he addresses that issue. Not only does it make people suspicious, the word 'free' in the subject line of an email will push it invariably to the junk mail box.

    Thank you for the opportunity!

  • http://www.ulmerstudiosblog.com Josh Ulmer

    My wife & I have a photography business…we are looking at me coming home from my "day job" to be with her and our 6month old..I'm interested in reading about this and see how it can be integrated into our current business model but also how it might help to get me home with family sooner!

    Thanks and hope to win a copy!

  • http://stevenolan.wordpress.com Steve Nolan

    I am very interested in the author's thoughts on how to monetize on "Free". This seems to be a stumbling block for some of the internet but others have done it very well. Looking forward to learning more.

  • Bill Knox

    i work in an industry where our competiton gives away free products but builds the cost into other services. This seems like a great book and I am very interested in learning about the new economy.

  • http://www.mikestpierre.com mike st. pierre

    The concept of "FREE" is making a difference in my school's approach to how we recruit and then retain students. Our 9-12 grade school is experimenting with adding more value for less cost- we want to help families buy into our school's philosophy.

  • http://www.facebook.com/rfortney Ryan Fortney

    I'd like a copy because I'm an aspiring author that is leaning toward self publishing. I plan on taking my dreams and my love — writing and running away with it, getting lost in something that isn't a job to me. Part of that, is researching marketing strategies for myself, since I'll be doing that — myself.

  • http://www.facebook.com/hans.schiefelbein Hans Schiefelbein

    I think the "free" concept is fascinating. I'm pondering the idea a lot lately considering the free chapters from Maxwell's newest book. Can you give something away for free and make money? This is a great topic in the arena of social media. Please consider me for this book and a review will certainly be posted on my blog.

  • http://www.jasonyarborough.com Jason Yarborough

    While I am not necessarily in marketing, I understand the power of Free. I am, however, in Sales. Anytime I give my product away to someone who sells it, it means they will be taking the product and telling their customers that's what they take. The power of suggestion outweighs any science, especially when someone trust you.
    In the same sense, as Christians, we offer a free hope, a free love, a free chance every day to those without Him. It's important to understand the Free Gift we have to give, and being open to given it whenever the opportunity presents itself.
    I indubitably would like to receive a copy of this book and learn more about the power of free. And how to maximize the potential in my life.

  • Robert Scott

    I would like this book for 3 reasons. I am in healthcare, and currently belong to a Innovation Team and so would like to explore how these ideas might be thought starters. Two, I am curious to see if these concepts are reflective of the Scriptures – the business book out there! I love it when we "discover" that which God has designed aka 'Good to Great' a wonderful example. And three, I love getting free stuff – I always keep the golf balls I find on my errant shots, and have never tried to find the original owner! Have you? Bob

  • http://niceash.wordpress.com/ Bill PappyFerrara

    Great Blog. Anyone in business should be subscribing to you. Heck even if your not in business you should subscribe to feed your mind.

  • David Burkus

    I’d like a copy because I’m interested in seeing how Anderson’s FREE compares to Seth Godin’s FREE PRIZE INSIDE. I have no doubt these authors have run into each other and I am curious to see if there was cross-pollination.

  • http://intensedebate.com/people/KristineMac KristineMac

    My husband and I have a ministry and I think giving freely plays a large part into what we desire to do for God, but I believe we also need to understand the principles of business and marketing. I would definitely like a copy of this book.

  • Juan

    Hi Mike,
    I am in the world of selling electronic components (e.g. Microprocessors) – more than any other industry the changes in pricing are fast and dynamic in this world; for example the new Palm device in less than a month it went from $199 to $99 and now Waltmart at $79. I am very interested to readind the hard copy of the book to understand better why everything tends overtime to go to FREE and how can I use of day-to-day business to still bring revenue and profit growth to my company.
    Thank you in advance

  • http://www.scottbarstow.com Scott B

    Free has long been accepted in the software development community, where open source has led the way on innovation for the last 10 years or more. As Mr. Anderson says, the drive to free means that you have to innovate and be more creative. We see this happening in music now, where bands are giving away music to build momentum for upcoming tours and releases ( see Switchfoot's recent worldwide treasure hunt for their new single as an example ). In addition, you are also seeing the drive to free in base voice services in the US and abroad.

    I would like to receive a copy of free to dig deeper into why Anderson believes that we are headed to free in the wider economy.

  • http://truthforlifecoaching.wordpress.com Bridget Haymond

    I really want to understand this concept because it resonates with me. Operating from a position of strength comes from knowing that our motives are from a pure desire. Others find those motives very attractive. People don’t like to be sold to, but serving them is very refreshing and they can instinctively sense the difference because it comes from our heart attitude. Selling is about getting, but serving is about giving – big difference!

    • http://truthforlifecoaching.wordpress.com Bridget Haymond

      I'm commenting again because I didn't use my twitter id for my comment and don't want there to be any confusion.

      Please note that my tweet will show up as @truthlifecoach

      Thank you.

  • http://LiveIntentionally.org Paul Steinbrueck

    Hey Michael, I'd like a copy of the book because my company, OurChurch.Com has been providing free websites to Christian organizations for 13 years. I'd like to read more of Anderson's perspective on free vs fee business models.

  • Amy Lange

    I too am in marketing and would like to read what Chris has to say about “free” in the marketplace.

  • http://intensedebate.com/people/jwingram jwingram

    People like free. I want to take the ideas of "Free" into church ministry. Jesus gave away his ministry.

  • http://www.iwilltherefore.com Matt manes

    Recently I have had a renewed enjoyment in my job which only the Lord could be given credit for. I work at a marketing company and for the past half of a year, I’ve been focused more on getting things accomplished than really learning about marketing and learning new things. I feel like I’ve finally gotten close to being “free” and I feel this book would be amazing to help me get there. Thanks Michael.

  • http://www.tcul.coop Janine McBee

    Working for a non-profit trade association in education, your blog and Gladwell's article in the New Yorker caught my attention. How do we grow business, provide services to our members, and blend fee-based and free services? Hard questions in today's economy. Seeking insights as we wrestle with these issues.

  • Robby

    I need a copy because in ministry we give away a lot of stuff but we are never sure it's doing what we want it to do. How can we give away ourselves, time, and trinkets and make a difference for the kingdom?

  • http://twitter.com/pastorfred @pastorfred

    I believe that people need to belong before they will believe and receive before they will give…. so we don't take up an offering at our church so visitors will understand that it is FREE. Are we hoping to monetize our visitors over time? For sure! I want to read this book to acquire any knowledge I can about investing in relationships for future return.

  • Cynthia

    I am an aspiring writer. I am writing everyday, polishing my craft, trying to soak up everything I can about the writing process, while being unemployed. so the word "free" excites me. I want to start a blog, but I am not sure what I can offer to already experienced writers. My fear is not being able to get any traffic to my blog. This holds me back from starting one. Maybe, with Anderson's book, I could learn what it takes and be more confident in what it is that I can give to the writing community, free. and after getting to that point, where do I go from there.

    Thanks Michael, I would love to win a copy of this book.

  • Bob Strachan

    I'm fairly skepical about 'Free'. If you have 1million users of your free service and would lose them all if you charge $1 then what does that say about the value of what you are offering? I'm am interested in the thinking and have great respect for Chris, so I'd like to read the book. :)
    PS – I use a lot free stuff on the web!

  • http://www.azotuscafe.wordpress.com Mac

    Joel, I'd like a copy because I have been experimenting with free curriculum at my two new blogs on both biblical study and Christology. Both sites are "Booklike" with the opportunity for folks to comment or ask questions. But that main thing is they are FREE (including an upcoming release of an entire grammatical commentary on Colossians). My resons are multiple, but I think that in an age wgere lots of money for advances or promotion is evaporating it is best to get people genuienly excited. PLYS, I also can then transfer the content and provide live answers (online) for churches that decide to adpopt and rebrand the material..THAT they pay for, but at a fraction of what hiring a teacher for both would cost them. And, of course, I am available for speaking engagements. I will keep you, my friend, apprised and you will daily see the posts to both SPOKE (http://www.spokeblog.wordpress.com) and The GRAND BOOK (http://www.azotusbible.wordpress.com) on Facebook. People interested are welcome to ask to be added as friends, or just go there daily. I would LOVE to read this book..

  • Robin Caldwell

    Like you, I'm generous but am a capitalist. I need to inspire the side of me that wants balance in business. Great promotion, btw.

  • http://thomaseward.com Thomas E. Ward

    How will the ideas proposed by Chris Anderson impact the church and her mission? At the very least, a free copy of Anderson's book would allow me to begin to answer that question.

  • http://churchrelevance.com Kent Shaffer

    I'd like a free copy of Free to help Chris Anderson practice his ideology and to free my mind in my free time.

  • http://www.facebook.com/urbanpar Ken Pardovani

    this is an amazing opportunity! free information is always a plus :)

  • http://twitter.com/mattceni @mattceni

    free is me. saw chris speak at sxsw and what he was saying is true. value is built in thoughts, not sticker price. amazed to see 50 cent agree with him and say music piracy doesn't concern him. in his view people still go to the concerts and that's what he cares about. nice promo here. great idea.

  • http://www.simplykenmiller.com @kendmiller

    Lord willing, I'll be moving into a private practice in in just a few years. As another unabashed capitalist and a independent business owner in the making, I'm looking for anything that will help me sustain marketability. While the initial reviews may be mixed, I look forward to doing my own and using anything that will work from Anderson's book. Thanks!

  • http://solidrockbaptist.org Nate

    As a church communication director, I’m always looking for creative ways to get fresh content in the hands of our people for FREE. This word always makes our Pastors smile. . . especially in this economy. Ultimately, we want to impact more than our “local church” but our community, state, country, and world. To do this I need to find more and more ways to think outside of the box like what Chris Anderson outlines in Free. Thanks for offering these exciting titles each week.

  • http://twitter.com/natewinn @natewinn

    As a church communication director, I'm always looking for creative ways to get the fresh content in the hands of our people for FREE. This word always makes our Pastors smile. . . especially in this economy. Ultimately, we want to impact more than our "local church" but our community, state, country, and world. To do this I need to find more and more ways to think outside of the box like what Chris Anderson outlines in Free. Thanks for offering these exciting titles each week.

  • http://www.victorya.com Victorya

    I'd like a copy of this book because I get the concept of giving away information or a "gift" to each of my customers to compel them to sign up for your newsletters and such and want more, I just haven't mastered it yet.

  • http://twitter.com/SKrisnow @SKrisnow

    At first glance of the word "free" most people automatically think.. "Whats the catch?" Today both business leaders and consumer's think of the hard dollar cost or opportunity cost of "free". I find this subject interesting to see how this idea of "free" is evolving with the new ways businesses and consumers make transactions and where they take place. The most recent success of "free" had been in Social media platforms such as Twitter and Facebook, making the word holistic and worth discussing as businesses venture into these platforms. Both platforms are free to join and are open enough for each business to make it their "own" all dependent on the amount of time that business is willing to put in each platform. As our markets change and the way we interact as individuals change, I look forward to seeing how we value products and services that are termed "free" in the future. This is why Chris Anderson's book: "Free: The Future of a Radical Price" will be a great jumping off point for me.

  • Dave Elledge

    SIng along now:
    Born "FREE" as "FREE" as the wind blows,
    as "FREE" as the grass grows,
    born "FREE" to get a "FREE" copy of "FREE".

  • Julia Borst

    I have to say that your blog for the “free” books got me thinking how I can do the same thing in my marketplace as President of the Utah Mortgage Lenders Association. Memberships are down as revenues are down. We need to establish value, create trust and become “the source” for lending information. Your “free” campagin is brilliant! You capture information, but do it with a servants heart. I LOVE IT!!! There are not alot of words that get me more excited than “free” (in the marketing world of course!) Kudos!

  • http://www.GM4Life.com AnUnquietMInd

    I am a servant at heart and always look for ways to give to others without condition. It would be my ultimate goal in life to be able to provide those in need with tools to help themselves become better people. That has become especially important to me when I was laid off in January and in the course of the past 9 months my husband and I have lost our home, both of our cars, and have learned to live on 1/4 of what we did in the past. I had to reinvent myself completely and have started my own business. Most of the time I find ways to offer either by trade or just pain free some part of my services. I help people find how what they can achieve thru life changes. Free is an attractive word right now, but there is rarely ever a NO strings offer. I am interested in how this is addressed in this book.

  • http://www.blogsofbooks.com Susan K. Stewart

    Consumers and producers are afraid of something for nothing. The Bible says "Freely give, and freely you will receive." That is not just true in our faith life, it's true everywhere. I have long been willing to give away a product for several reasons.

    1. It creates goodwill. Whether it is because I'm correcting an error, or just giving because it's the right thing to do. People remember and appreciate the cost of free.

    2. I feel good. Yes, there is the aspect of feeling when I'm able to do something for someone else.

    3. As Michael says, there is commercial value in free. Whether it's another product sold, another customer, another speaking engagement, I can benefit.

    When I finish reading this book, I'm going to pass it on to a friend who works for an organization I love, but it hasn't grasped the concept of free.

  • http://twitter.com/johnwaldo @johnwaldo

    I just got back from a conference on effective teaching and learning. Almost every presenter said "Email me, and I'll send you my presentation." FREE

    I'd like a copy of FREE so I can incorporate the ideas both in my work in higher education, as well as the ministries I'm involved in.

  • Bill Cannon

    There are at least two reasons why you should give me the new book, Free, for free. First, I have been out of work since March and conintue to search for the next opportunity. Second, my book budget is at zero and would enjoy an new book to read. I need something for free.

    I enjoy your blog.

  • http://www.facebook.com/shannahall Shanna Hall

    Good morning! To quote what you quoted…

    "Free is not a magic bullet. Giving away what you do will not make you rich by itself. You have to think creatively about how to convert the reputation and attention you can get from Free into cash.”

    THAT is why I'd want a copy of the book. His video presentation has also gotten me intrigued to read more of what his thoughts are on the concept.

    I'm not sure why, but this concept of Free and pay it forward come to mind, even they don't mean the same thing… yet. When you 'pay it forward', you are usually providing something for free to someone else. No strings attached or connected to you. You only hope that you have inspired them to do the same for someone else. Right?

    When it comes to receiving something for "Free", the guilt of perceived obligation of receiving said "Free" is something that prevents people of accepting the "Free" in the first place and therefore you lose any possibility of reaching that person at all.

    Whether the book covers this or not and whether I earn a free copy or not, your post and the book have really got me thinking about the whole Free in my business model…

    Sorry for the long comment.

    Thank you Mr. Hyatt, I always enjoy your posts and Tweets.

    Shanna

  • Cynthia

    I am an aspiring writer. I am writing everyday, polishing my craft, trying to soak up everything I can about the writing process, while being unemployed. so the word "free" excites me. I want to start a blog, but I am not sure what I can offer to already experienced writers. My fear is not being able to get any traffic to my blog. This holds me back from starting one. Maybe, with Anderson's book, I could learn what it takes and be more confident in what it is that I can give to the writing community, free. And after getting to that point, where I can go from there.

  • david morris

    As a young youth pastor, I'm curious to know whether or not there are any parallels between the world of marketing/business, and the ministry I serve in geared towards students. If truth is truth, I'm sure I can learn some very applicable and creative steps towards sharing Jesus with a young generation.

  • http://twitter.com/mrweaver @mrweaver

    I'm intrigued by the notion of Free. I would like to hear what Chris Anderson has to say on this topic. I work in technology and think business needs to look at new ideas and new ways of making money. I've also been reading your blog for over a year and have come to trust your judgements, so if you recommend reading this I'm all for it. On a side note, I really appreciated the podcasts on the Seven Ecumenical Councils – great teaching!

  • http://Www.institutocanzion.com Duane R Nisly

    As a non-profit ministry, I can honestly say that we do not do what we do for financial gain (rather there is a high cost involved that our team gladly embraces). As the point leader, I am constantly seeking to grow personally and also as an organization and beings I “wish” we could offer our services for free I am excited to learn how “free” might actually allow us to that and at the same time grow to support the necesary structure for what we do: “Preparing leaders & worshippers to impact the world, edifying the Kingdom of God.”

  • http://www.facebook.com/mickeyhodges Mickey Hodges

    I'd like to be set FREE from the 20th century.

  • http://twitter.com/jmiles_tms @jmiles_tms

    As a business owner of a software company, this would really help me out when it comes to business strategy. Please send me a copy.

  • Dan Brubacher

    Top 5 Reasons I'd Love a Copy of the Book "Free"
    =======================================
    1. I always love a good deal, and free is the ultimate good deal.
    2. I'm a pastor, and the two words that cause pastors to foam at the mouth are "free book"! Even better when the book title itself is "Free"!
    3. I'm on a roll–two different contest wins in the past two weeks–help me make it three in three!
    4. I think this book may have interesting and important implications for the not-for-profit/church sector, and I'm curious.
    5. I'll be sure to talk it up to my friends and colleagues.

  • http://intensedebate.com/people/christopherbmac christopherbmac

    I'm not going to lie to you Marge, so I won't make up a big elaborate reason as to why I'd like to recevie a free copy of the book. I'd like to receive a copy simply because it sounds like an interesting read. Thanks.

  • Tracy Atcheson

    I think the concept of "free" in business should be considered carefully. I would love to read Mr. Anderson's book. As an aspiring author, Michael said we should read the book. Therefore, I am lining up to be considered for a free copy to read.

  • http://twitter.com/thedailyrob @thedailyrob

    I've been anxiously awaiting this new book from Chris Anderson because I'm hoping it might validate my existence!

    I work in a very competitive marketing group in a Fortune 500 company where most of our product lines generate significant revenue for the company. The product I manage, however, is a value added (read FREE) product provided to customers using our other products. As a result, I am constantly challenged to show my product's contribution to the bottom line, and I have to constantly fight for diminishing investments for regular product enhancements.

    I am looking forward to reading this new book, and I'm hoping to gain some insights into how "FREE" builds trust and community with our customers, and how it translates to bottom line profitability.

    Thank you for sharing!

  • http://www.meshmediastrategies.com BillHobbs

    I encourage my clients to give away a significant amount of their expertise via their website/blog/sopcial media/op-eds in the newspaper/etc…, in order to attract more paying customers for their products or services. It works. I'm interested to read "Free" to gain more knowledge and be more effective.

  • Mark

    Can "free" work forever? I'm interested in learning about the concept and how this is economically viable.____Plus I learn so much by just reading others' comments.

  • David McKenna

    I just took a course on Web 2.0 and how giving away free things can become profitable (ie. people read the book, like it, and then read the writter's blog where there is advertising revenue). I'm interested to continue my understanding of this concept and so I figure your book is a great way to start!

  • http://twitter.com/buzzbrockway @buzzbrockway

    I'm about to start a new business with a friend and we're not entirely sure how to make money off our idea. From what I've read about Anderson's new book, he might the answer for our new venture. Thus, I'd love to get my hands on a free copy of Anderson's book. In addition, I'll write a review for my blog and give the publisher whatever free press my meager website generates.

  • http://www.keynote.org @kicktheball

    Always looking for a free good read! This particular book takes me back to my days studying persuasion in College. A fascinating topic from the sublime counter-attitudinal advocacy to the basic, 'give somebody something for free and they are likely to view you favorably and buy something bigger later.' I am eager to get Anderson's take on how this works in a wired world. Besides, my son is also Chris Anderson so maybe I can cast a little vision for him!

  • Bill

    I just finished and enjoyed The Long Tail, so I'm looking forward to reading Free. I see these type of books as part of my personal MBA.

  • http://intensedebate.com/people/marianpike marianpike

    Paying Michael Hyatt for a free book "Free: The Future of a Radical Price" (Chris Anderson) by providing content to a comment section. Does this make sense? Possibly a new twist to the old fashioned barter system that made the world go around before money. An exchange, a balance, a harmony. With the knowledge glut, commonplace means of production, creativity abundant, but time and attention limited – it makes sense to add a little to what you can rather than adding nothing to nothing because everything is too big or powerful to change. Free to be

  • http://www.marydemuth.com Mary DeMuth

    I've long been fascinated by permission marketing, the intersection of tribes and buying power, and this idea of giving away value. As an author, Free's been on my list as I try to figure out the hairdo that is marketing.

  • http://tiffanymalloy.blogspot.com tiffany malloy

    This is so great! My community and I are dreaming of and starting to plan a much needed organization/business that is going to target those who work with college students and young adults in the church. We desire to help reach those students better who don't know Christ and also help to minister to, and hopefully meet the needs of those who already do, but who are falling off the church grid at alarming rates. This book would really help us as we dream/think of how to get these resources in the best way possible. I'd share the book with everyone on my team!

  • http://rosacola.blogspot.com Rocco

    I am a full time husband, dad, and employee who is also a full time student. In one of my classes we are talking about Digital Rights Management. One of the ideas discussed is that things like Information should be 'free', as an argument for all the digital 'piracy' we see out there. We've also talked about the very topic of how 'Free' actually brings revenue, by spreading awareness of your product and driving a demand for it. This book sounds like it would be a great read not only for the benefit of this class but the future of the growing "Digital Enterprise".

  • http://twitter.com/thebookjournal @thebookjournal

    I would like this book, because the notion of "free" has always intrigued me. Nothing is ever free and it always ends up affecting the receiver or the person giving it away. So it would be interesting to read other people's opinion and outlook on it.

  • Laura

    I love to get free books, which is why I was drawn to this post from my friend's Twitter account. However, after reading your review I feel the book is a definite read for those of us who would like to start our own businesses. I thinking giving away things for free these days is the only way to get your product out there is saturated markets.

  • http://twitter.com/myrxsavingscard @myrxsavingscard

    I am both a consumer and a small business owner. Free makes sense to the consumer side of me, even though I am always skeptical that it's really free. It would be interesting to see how the business side should be thinking, beyond the obvious word of mouth publicity, etc. One of my business interests involves giving away a free card that saves people money-I make a little each time it is used. Win-win-that I understand. I love out of the box ways of doing things.

  • @ryancohara

    Having worked in university outreach with Catholic college students for the last 13 years, I have always thought 'free' was never the way to go – even for financially strapped college students. I always thought charging a minimal fee for something like a day long event or an evening program was an absolute necessity. It pointed to value created on our part and investment on the part of students.

    I'd like to read this book to challenge my thinking on the link between 'free' and 'marketing success' and thus program growth.

  • http://www.liderazgocreativo.com Pedro

    I'd like a copy because Free is my word Thanks.

  • Wayne Zeitner

    Free may be expensive, but anonymity is death. I'd love to hear what Anderson has to say about the wisdom of free. Thanks Mike.

  • Brax

    I would love a free copy of this book, as a young professional trying to help grow a business we are always working to find new ways to drive up business and we are already doing some free work. I would love to be able to help grow this plan and get more ideas on how to maximize the effectiveness of free.

  • http://intensedebate.com/people/NeilPhillips NeilPhillips

    I would like the book. A coaching colleague, Lyn Christian, and I just published our first e-book and are trying to solve the marketing puzzle about FREE. The book, The Entrepreneurs Toolkit, is available on Kindle or through our website, http://www.thecoachtoolkit.com.

  • http://twitter.com/benelcw @benelcw

    I have toyed with near free many times. This blog set me to thinking anew about how to use this tool. Try it I plan to get the book and see what I have missed.

  • http://web.me.com/davidahuey David

    I know he's provided this book for free via google reader – and I read the first three chapters.. but reading an entire book online drives me crazy!

    Would love a hard copy!

  • http://www.cross-way.com Ben Gilliard

    I have toyed with near free many times. We have used near free effectively and yet I think we have missed some things. I want the book but will buy it if you don't get me a free one.

  • http://web.me.com/davidahuey David Huey

    I know he's provided this book for free via google reader – and I read the first three chapters.. but reading an entire book online drives me crazy!

    Would love a hard copy!

  • http://intensedebate.com/people/mediapeople mediapeople

    I do not think that "free" reduces value in the right context. "Free" can create momentum and say something about you as a person or company that could not have been accomplished otherwise. For some free is their hit back at people who may think that particular industry or person is just "out for the money." I would love to have printed version of the book to dive deeper into this idea and love being connected with you on Twitter Michael. There are some great things being accomplished through your web presence.

  • http://solarcrash.com Lon

    I work in a church/non-profit context… I’ve long struggled with how to build value on free, while paying the bills. I have an ecopy of the book that was given out free before, but a hardcopy would really help me soak it in better with all my underlining and scribbling… great job Michael!

  • http://thoughtsaboutnothing.com klreed189

    Its pretty simple for me….I am unemployed (I call it Semi Retired to make myself look a little better) and I have nothing to do besides surf the web and read books. But, being unemployed I have no money to buy books, so this would be a great free thing for me. I would love to read this book.

  • http://nataliespera.com Natalie

    As of now I am in formation of a "project" to generate monies for sustainable projects by telling the stories of the people in need, the impoverished.

    The idea is one that will need MORE creativity than what's in my brain already so any resource that can contribute will be utilized.

    Thx!

  • http://twitter.com/scottesavage @scottesavage

    I work for a church and our staff is struggling to come to terms with the "new world" as evidenced by the "Did you know 4.0" video from the Economist. This book will continue to help me clarify what I mean when I seek to share with and influence others towards understanding and action.

  • @mich0965

    I would love this book for both myself and my husband to read. We own a small business and are continually looking for neat marketing ideas. Many times we have wondered about free offers and whether they really pay off long term. Another reason this interests me is that I am known as the "freebie queen" among my friends and I am always looking for a good freebie online. Some freebies have in fact sold me on their products, so I can see how this can work if done right. Hoping I will be one of the 100 to get to enjoy and learn from this book!

  • http://TheHomesteadHeart.com Tina Dee

    I’d love a copy of the book Free. I’m a pre-published writer working hard to understand the marketing/promo aspect of the publishing business from an author’s and a publisher’s and a consumer’s point of view. I want to make sure my readers get what they came for, and I want to extend my reach and increase my readership, even before I’m published by a traditional book publisher–I think it’s a first step in partnering with my future publisher, and building opportunities for myself, my future publisher, and my future readers. I’m eager to learn and eager to know where to go for that learning. Thanks for the opportunity!

  • Patty

    Michael..first of all THANKS SO MUCH for doing this. Really appreciate you for it. I would love a book b/c I'm in a new season in my life…coach for 20 yrs and
    now searching for next opportunity to 'give back'. Love the idea of giving freely and would champion the knowledge of how-to-do-it-better. Much thanks again for all you are doing!

  • http://faughnfamilyof4.wordpress.com Adam

    I am a preacher and would like to get ideas for how we can better use give-aways to "connect" instead of JUST giving things away.

  • http://www.rhynomarketing.com Ryan Barton

    I’d love to receive a copy of this book. I’m fascinated by the concept of “free.” Realizing how consumers respond to “free” only to end up spending twice the “free” value is a true marketing phenomenon. As is the hesitancy for companies to offer a product or service at no charge — they’re nervous the “free” campaign will cannibalize profits but can’t wrap their heads around the long-term benefits of such an action.

    Thanks for the opportunity — really looking forward to diving into this further.

  • Eric Wilbanks

    I’ve been following the bru-ha-ha over Anderson’s book and even blogged about it (http://tw0.us/24v). The cliff notes version: I personally have come to believe that the future is one in which data will be free and service and experience will cost a premium price. Of course, my angle is all from the whole digital rights conundrum. Anyway, I would love to get a copy of Free in order to see if Anderson’s ideas are different from my own (and from the way they’ve been portrayed by reviewers). As a branding and social media enthusiast, I work with clients all the time who could benefit from any insights I gain from the book.

  • http://www.abingdonpress.com Myca Alford

    I would like a copy of Free for free. However, I doubt you would ever choose me to receive a free copy, no matter how creatively I write.

    The reason? The same reason I would never choose you to get a free copy of anything I’m giving away. You’re a competitor, and I would have nothing to gain by sending you a free copy. Isn’t that the whole concept behind ‘Free’? Give content away to gain value….

    I don’t blame you…as I said, I’d probably do the same thing. :-)

    Happy Monday, and keep up the great marketing.

  • Barry Williams

    Free would
    Really start my week off in an
    Exciting way without blowing my
    Expense budget!

    thanks a million! (or should I say thanks 0.00!)

  • http://www.newpathcenter.org Tony

    We are a non-profit community mediation center. We mediate and counsel on a donation basis. In essence, from time to time, we do work for free as we have never turned down a client based on their ability to pay us. My fee-based associates don’t like what I am doing – I “cheapen the service.” I am hoping the book will bolster my cause – reconciliation and peace should be free and available to everyone.

  • Matt Mark

    i'm interested in the book, because i would like to venture more into my own business (aside from my day job) – i've been exploring different avenues of business that i can try (and potentially fail at). pricing is something that i'm struggling with in terms of making sustainable profit – which is in turn making it difficult to do the "try". Sometimes I feel like I'm in an endless loop that the book, "free" may get me out of

  • http://intensedebate.com/people/speli speli

    As a product management executive, I have often had discussions with my colleagues and our executive management whether or not it is advisable to attach a Free tag to our solutions. Does this equate to "not worth my time because it can't be for business if it's free?" or does it equate to "this company is at the forefront of innovation and that's why they want to work with us as partners"? At my (now former) employer, we first batted this question around during the dot.com boom, but now this is clearly a different time in the market. Has the consideration above changed though? If so, WHICH products and services can we build business models around that allow us to position them free? Would love to read this, especially since Malcolm Gladwell critiqued it (haven't read that critique however). I have seen Gladwell speak and have read some of his books. I enjoy his innovative approach and have gleaned many valuable ideas out of them. I would love to see if Chris Anderson triggers my brain in as many fashions as Gladwell has.

  • http://iwuruss.wordpress.com Russ

    I am an adjunct instructor, and one of the classes I teach is a class about how to become a freelance writer. With so much self-publishing available now on the internet, I'm interested to see where Anderson draws the line between free content and paid content in this area. Many students are themselves confused about this issue, and if I could recommend this book to them, it sounds like it might help them.

  • http://twitter.com/dlynchtn @dlynchtn

    Hey Mike… Would love a copy. The Long Tail is one of my favorite books (without colored pictures that is) and I am intrigued by this one. So…here's a few reasons to send a copy my way…

    1) I loved The Long Tail and would read this one!
    2) As a Children's video producer and marketing guy you know anything that is B&W and over 36 pages is a true committment!
    3) I'm highly involved in the digital world and SN. I believe as a publishing company we're at a very intriguing crossroad that will be come an obstacle or huge opportunity.

    Thanks for the chance of receiving one of these.
    –Dan

  • http://www.lightformylamp.com Cassandra Frear

    It's a fascinating age to live through — from so many vantage points. In economics, publishing, writing, communications — we are at the outer edges of a new frontier. What will be the result? It keeps me on the edge of my seat.

    My husband, who is a news editor and freelance writer, maintains that people will always be willing to pay for quality, and that includes high quality writing. I respect his opinion which comes from experience and reasoning. But still, I wonder.

    The web has fostered a renaissance of personal writing for the common man. We are writing more than ever with blogs, websites, Twitter, Facebook, emails, and so forth. This is a wonderful thing! The primary problem with all of this easy writing is a loss of quality. When we can publish immediately, we lose the wisdom and art that comes through reflection and revision.

    I long for new, GREAT books that will cause me to stand still and wonder. They are hard to find. Easy books, interesting people, new ideas, savvy angles, fun stories — these are plentiful, available on the bestseller venues and easily accessible at online sites. But the truly GREAT books, where have they all gone? I know I would pay money to purchase them!

    Last fall, my husband and I read War and Peace. What a masterpiece. Tolstoy spent years writing it. The prose is gorgeous, riveting, deep, compelling. Reading it, you hold your breath, pause, and shake your head. It has earned its reputation, word by word.

    As I read it, I thought, "I want to write like this!" But is it possible, in this day and age of instant publishing and marketing and freebies? Is it possible that I can travel up the slow lane to find the writer's voice I was born with and polish it into something that matters? When I do, will there be anyone left who wants to buy it?

    I probably reveal too much here. I might think tomorrow that I shouldn't have written this honest response. But then I remember Annie Dillard who said, "Why do we read, if not for beauty laid bare?"

    I doubt that I am alone in this.

  • http://livingcanvas.wordpress.com AnnieLaurie

    Hi Michael, I would like a free copy of this book for a couple of reasons.

    1. I work for a large non-profit in the DC Metro area and we are always striving to learn new and innovative ways to make an impact on our demographic. I believe a book like this will spur us into new ideas and help us be more creative as we work to make a positive impact in our city.

    2. I have a blog that has a small readership that I know will be interested in reading the review I plan to publish about the book once I have read it.

    3. I am a 32 year old full time professional communicator and I am sure I qualify to meet a certain demographic the book's author/publisher hopes to reach. :)

    4. I consult (pro-bono) with start up non-profits and small business entrepreneurs. I think the knowledge I would gain from reading "Free" will allow me to pass on the concepts to others as I learn how the concepts presented in the book could be used to benefit the vision and mission of other organizations.

    Thank you!

  • Irvin

    hey would like to get a free book beacuse is free !! ;) j/k i like read a look book that bring you new ideas in lefe specially in vision and lidership..

  • http://intensedebate.com/people/faithAlivebooks faithAlivebooks

    For the past 12 years I have been growing http://www.faithAlivebooks.com and now I am developing a blog for volunteer catechists (Sunday school teachers) in the Catholic Church. I know this book will help me in better making all this happen.

    Dan Pierson

  • http://www.womenlivingwell-courtney.blogspot.com Women Living Well

    My husband runs his own business with over 50 employees – he manufactures bucket trucks. Though it's not a high tech company he is finding that his web marketing and web store has brought in tons of business that print can't touch! We feel blessed to be surviving in this economy but any new tricks we can learn to keep ourselves afloat will help! I would give this book to my husband to read.(if you think it's relevant to his sort of company – if you don't please give it to someone it is more relevant to).

  • http://www.realcaring.blogspot.com TeriRN

    I am a Registered Nurse pursuing to get my Doctorate in Nursing Practice in the next 5 years. My ultimate goal is to start my own hospice consulting business. I am always looking for resources to help me start my own business. Your review of Free makes it sound like a must have resource for my library.

  • http://twitter.com/estephen @estephen

    I think it would be very interesting to bounce Chris' ideas about "Free" against what we're going through with Healthcare Reform. As you could imaging, working for a health insurer is very interesting right now given the political activity around this topic.

  • Cara

    I would love a copy of this book so I can educate my peers and upper management (in kind of a "Tribes" movement) of the value and proper use of "free". We have a digital product we've been giving away for free and they're considering making it pay-based. I'd like to be able to offer intelligent rhetoric as to why it should remain free (or not). And this book looks like the best place to figure this all out.

  • http://intensedebate.com/people/patriciazell patriciazell

    The future is today and today is the day of salvation. As a writer, I am thrilled to have the opportunity to freely share God's absolute love with anyone who wants to read my blog. Although captalism has opened doors for many people to create and market products that improve our world, the gospel is not a capitalistic venture but an outpouring of love. I would like to receive a free copy of "Free…" in order to glean ideas to help me fulfill Christ's charge to his believers, "Freely you have received, freely give" (Matthew 10:8).

  • http://www.traviskaiser.com Travis K

    I would like a copy of this book because I'm an avid reader, books are expensive, and this book is FREE! Also it would help me in my pursuit of my PhD in leadership – Thanks!

  • http://www.insearchofdesign.com JP Jones

    Thought I haven't read the book, as a marketer I know the VALUE of offering something for FREE and in the long run it will assist you in making up in VOLUME of sales what a few LARGER sales would have had. And the more "FREE" stuff you send to a customer, client (or avid blog reader) the more that person feels that they have truly connected with you and your brand. I'm anxious to get Chris' take on the subject and what better way than with a FREE copy?? Thanks for reading my thoughts.

  • http://intensedebate.com/people/joanpball joanpball

    I am a first-time author with a book coming out in May, 2010 developing my marketing plan for its release. I am also a professor of marketing who did PR in NYC for 17 years. One of the greatest challenges with my clients was quantifying the value of a newspaper article – a commodity that, while they paid their agency or in house folks to procure it, they viewed as something that could have happened for free. Somehow, paying millions for advertising "felt" more valuable than a "free" front-page article in the Financial Times, Wall Street Journal or NY Times, all of which clearly had value. I've had this book on my "to read" list but my "to buy" budget is a little light. Getting free for free would be a nice treat.

  • http://WritingtoServe.net Maria Keckler

    One of the first blog posts I wrote for WritingtoServe.net was "Five Reasons to Unleash the Servant Writer in You.”In that post I shared my mission to start a “Writing to Serve” movement across this country — to ignite a fire to unleash every Servant Writer—the writer who writes first and foremost with the goal to serve the needs of others, to make a difference, and to bring glory to God. Publication, notoriety, monetary success, and self-expression are perks, which may or may not be part of the reward package for your effort.

    Although every writer wants to see his or her name on the cover of a book—I do—our goal, I believe, should first be “authenticity” and a compelling desire to share—if we truly believe our message has value. In this sense, I have been a passionate evangelist for giving our words away for free—by starting a blog, Tweeting, using social media, etc. Free validates the message I’ve been preaching—and I can’t wait to get a free copy and tell my peers and readers, “Ha! This is exactly what I’ve been talking about!”

  • http://www.travisworthington.com Travis Worthington

    I Hope I'm Not to Late – wow already 136 comments.

    If there is a chance I would LOVE to read this book, i have been going to barnes n noble and browsing it for a while. It seems amazing and i love the contrarian thinking.

    Chris Anderson is a pretty amazing person and I want to grasp his philosphy on free

  • http://twitter.com/steveeunpu @steveeunpu

    First, I've read the Long Tail and liked it and found it very helpful.

    I'm a small publisher working on a new title on topic of securing entrepreneur funding. No matter how great a biz idea is, getting it started and funded determines if it's a dream or reality.

    I'd like to receive a free copy of Free to see if we can include, embed (and PROMOTE) some the of key concepts of it in our new February 2009 release.

    I'd also like to learn if a FREE model can work for us. (I'd be willing to also give away 50 copies).

    Send a copy our way and I'll get it right out to our author and promise to keep you (and our book fans) in the loop of how we use it and how it works.

  • http://www.blumorphomarketing.net Lori Johnson

    I literally was just on the phone having this very conversation with a business acquaintance this morning. We were both saying how “free” is already something we know how to do well. We are both trying to get our business expertise noticed. We do this by being involved with several boards, committees, networking groups; just looking for people to let us be involved and to showcase our work ethic. But at night when our heads hit the pillow, we wonder, did we short sale ourselves, are we giving away “too much”. I’m from the era where mothers always taught the girls with this saying, “who will buy the cow when you give away the milk for free”. Times definitely are a changing.

    I’d love to read this book to find out what in the world Chris knows that makes this concept of just giving your stuff away so valuable and the wave of the future.

  • http://openculture.collectionstrust.org.uk NickPoole1

    I'd love a free copy of 'Free' because I am responsible for advising an entire industry (museums, libraries and archives in the UK) on how to make the transition from upfront transactional economics to downstream revenue based on brand and trust.

    So far, all I have is faith! And I'm really hoping that the book will give me an insight not just into Freenomics, but also into how you can re-tool an entire industry to depend on a different kind of business model.

  • http://intensedebate.com/people/thejeffbrown Jeff Brown

    I've been listening to Free on my iPod and am also intrigued greatly by it. While listening to Free is nice, I long to leaf through its pages. I'd like to really dig in and begin better formulating my company's survival plan.

    As I look at the future of my industry (radio), and the industry we're in bed with (music labels), I can't help but continue to believe they (music industry) don't get it.

    Right now, the fight is on for performance royalties, something the Gospel Music Association supports (to their detriment I believe). This has caused broadcasters nationwide to pull out of GMA Week altogether. One side believes broadcasters should be paying performers for all of the otherwise free content (we do pay licensing fees – always have), while the other side looks at the platform they provide (the airwaves) as free promotion.

    Where is it all headed? No one knows for sure. But what I do know is that if both sides (broadcast and music) continue to put all their eggs in the music creation basket instead of viewing themselves more as media companies involved in the creation of all sorts of content and services, then neither will survive for very long.

  • http://www.lanavaughan.com Lana Vaughan

    This book sounds like it fits in the curriculum of growth and study God seems to be personalizing for me at this season of my life. "Fearless", A Million Miles", "The Naked Gospel", and several others seem to be speaking to a work God is doing in my heart in preparation for the next chapter of my story. I would love to see how "Free" fits with the messages. Can't wait to hear more from God through Anderson's story. Thanks for setting "Free" free!

  • http://thoughtbythought.net Tresha

    Hey Michael. Thanks for promoting this piece. Would adore a copy simply to grow my sense of value by reading this copy. Much of my own work (practitioner of spiritual healing) I've 'given' away….to me free is more an economic phrase..how can you put a value on sharing from the heart in times when you know you must? If one calls that free, I want to hear why. To me it's more like a given..but would love to read this viewpoint and gain a better understanding.

  • Trudy Metzger

    In all honesty, I can't say I especially want this book – free or not – however, I do like the concept of marketing this way so I will tweet it on Twitter and post it on FB – since I have very different connections at each place. I believe that what we give, we eventualyy receive back, so I will cast my bread on the water… Hopefully someday when I want to market this way, there will be people that do the same for me!

  • Elle

    I work for a large Christian non-profit, interdenominational, ministry/organization.The idea of free, in my opinion, far transcends marketing for business. Free has the potential to entice potential donors, and potential advocates for the cause of your non-profit organization I would appreciate a free book, and frankly, us Canadians don't win things that often. Wouldn't that be nice to get a book up here…eh?

  • Mike H

    As a church planter and director of a newborn marketing boutique, I always need new information to inspire new creativity. Reading a number of reviews and blog entries about Anderson's book, I feel that both of my life role's (as business owner and suburban church pioneer) will be enriched as well as challenged as I consider the best way to market, both the finite and the Eternal…although Jesus really doesn't need my help marketing Him, after all, how can I compare with a beautiful fall day or the vast size and power of the ocean?

  • http://BrighterWalk.com KarynBrownlee

    “Every industry that becomes digital eventually becomes free.” Chris Anderson makes a remarkable claim, and I question its validity. Someone has to pay the bill. Someone always has to pay the bill. Nothing is ever completely free, except for the grace of God.

    My husband and I would both enjoy reading this book to explore his claim and to learn from his expertise. While I spend my days writing in the digital realm, my husband spends his in the printing industry as a lead sales executive for a large document management company where he helps cast vision for both his clients and his company. Since I minister primarily to the “free” world, I have little income. Since he serves “the world turning free”, his income is growing smaller by the day. We need to read Anderson’s recommendations so we can embrace the digital world’s opportunities and still pay the non-digital industries’ bills.

  • gbowdoin

    I want to demonstrate to my students and to my fellow colleagues that there ARE chances to win legitimate free items on the Internet, but that one should never have to send personal information or give away financial info to do so. See? Giving me a book will reach hundreds of people with this message (and, I promise to put the book in our teacher SHARE PILE after I read it, so others can enjoy it, too).

    If I haven't pulled on a heartstring yet, let me also state that I am one of those poor, unfortunate Georgia teachers who is being forced to forgo THREE DAYS of UNPAID furlough.

    Did it work? ;-)

  • http://www.lighthousechristianbooks.com Karen

    As one of your core inventory customers, I have seen the changes in Christian Retail over the past 32 years, and am constantly looking for new ways to meet the needs of my customers and yet stay in business. I would like a free copy of FREE. Everyone likes something free, but we need to learn how to give away and yet survive. (and still pay our Nelson bills.)

  • http://www.twitter.com/realpetermag @realpetermag

    Hi Michael, I might be late to the party already here! I'd love to read and review FREE!. I think the biggest reason that I am qualified to get this free book is that I also love to give away books.

    In fact I just bought and gave away "Developing the Leader Within" to a friend, which is a TN book! So consider giving me this book as a kickback for that. :)

    Thanks Michael. Big fan.

  • http://djword.blogspot.com Rick Bennett

    I am interested in this book because I have found myself somewhere in the middle on this issue. I find myself looking for things that cost me less money, including those that are free. At times this engenders me to a company and its products. However, this is not a given. there are plenty of great companies giving away great things (especially web content, music, etc.). Sometimes this brings me back, more often it does not.

    However, I do think the model must be taken seriously in the future, because if the companies do not choose to give away some and keep some as premium content, someone else will do it or share it and those companies will miss the boat (newspapers, magazines and music companies have learned some heard lessons here).

    Also, I would be interested in this as a professional Christian. Too often churches take the lessons of a book like this and try to embrace the words and not the spirit behind it (see Tipping Point) thereby missing the point.

    I am interested in seeing what can be learned and gleaned, but not swallowed without thought.

    Rick Bennett

  • http://twitter.com/AndreaHightower @AndreaHightower

    I would very much enjoy a copy of your book. I am currently taking a marketing class as part of the requirements for a management certificate for my job. It would be fun to read you book and possibly write a report for extra credit. Let's just also say that I *am* a sucker for FREE. Please choose me.

  • http://thejonmorris.com Jon Morris

    I'm reminded of the great movie "What About Bob" when Bob says………."Giveme Giveme Giveme, I need, I need, I need!"

    i'm a creative media director and I feel like Bob.

    Thanks

  • Katy Maki

    I definitely want this book as a young person who is full of ideas of wanting to start/own their own business, wanting to work with non profits, as well as trying to help a friend put out their first book. With a society full of people thinking "they" deserve so much for free or are entitlted to it (remember the whole Napster situation), we are needing ideas on how to give out as much as possible to please people while still staying afloat. Working for a company who is trying to get as much important useful information out to the world and not go under doing so, I feel this book would give some pertinent information/good marketing ideas. I'd love to read this book and be able to discuss it as well as share it with others. This concept interests me especially as it seems that is a direction we all are going. Im curious to see how/why it worked for him.

  • http://intensedebate.com/people/revdavepett revdavepett

    I would love a copy of this book for the following reasons: 1) As a pastor, I feel queasy everyday about being a "professional christian". I'd love to find a way to assign a market value to my gifts, and start giving them freely to my congregation, rather than draw a salary. 2) I'm trying to read a book a week, and my library is really heavy on the theology side.

  • http://denawhitebirch.com Dena Whitebirch

    When we first began hosting websites around 1993, our average customer paid $65 a month for 5 megs of space (we thought that was more than they'd ever need!). Over time, the 'going rate' declined and the 'free' providers came into existence. There seems to be a challenge in providing the same levels of service at lesser cost (unless someone was greedy to begin with which we weren't). That said, I'd love to read this book and find out if there are some answers I've been missing!

  • William

    There is a fine line between "free" and "a sense of entitlement." When we come to expect something for free, we more easily make the leap to expect, even demand, it. From a glass of water to internet access in public places, do we pay for it or is it free. Businesses often have to hide the cost to trick consumers. As a subscriber to Wired magazine, I look forward to reading more about what Mr. Anderson has to say about the future of this radical price and having recently started my own small business, I am interested in seeing how this concept might apply to me.

  • Tod Shuttleworth

    On one hand this sounds like a derivative of the TV and radio models. On the other hand, I wonder if you have to smoke alot of weed to really get it.

  • http://www.facebook.com/briandbuchanan Brian Buchanan

    As someone who recently just got out of college I like the word free. I also would like to continue to be a student of the world I live including the business world. I recently started a business and noticed how much buzz can be created when you give away things.

  • Dave

    The next generation web – eg the Social Web / Web 2.0 – changed the rules of marketing in a very significant and meaningful way. I believe that all content, especially user generated, should be free – because it's what you do with it to add / create value is far more important and worthy. Having tried, with limited success, to read the online version of the book would hopefully provide me with as many insights as you were able to distill in your own review and hopefully a whole lot more. I'm really interested in how we can create a vibrant, sustainable and equitable economy based on "free".

    Thanks for the great review and the opportunity to participate.

  • http://twitter.com/t_owens @t_owens

    As a writer and spiritual director, this is a great resource that I'd love to get my hands on.

  • http://www.lindahayles.wordpress.com Linda Hayles

    It's amazing to think that only a few major companies are catching on to the "FREE" concept that Anderson talks about. Look at Youtube, twitter, facebook, myspace, ustream, viddler… These are few big hitters that understand that having EYEBALLS on your product are the most powerful marketing there is. Give away something of value to all these "eyeballs" a;ready on your website or product. They're already here… Keep them here by giving them something they can actually use… By the time you release a book or your next concept… They will support you and purchase or retweet or friend your fan page… It's AWESOME!

    Today anyone can start getting "eyeballs" for FREE online! So many FREE platforms to do what you need to do! They get what they want. You get what you want. And it repeats itself. They get what they want. You get what you want. Over and over again.

    I can't wait to get my hands on a copy of FREE. I'm ready to go to the next level.

    Thank you Michael for adding value to your readers for FREE!

  • Pingback: Book Notes: Free | golfbook()

  • http://intensedebate.com/people/bmcanally bmcanally

    As a minister, I daily face the unique challenge of giving away something so valuable that is impossible to price, to a market that wants something for nothing yet is cynically prejudiced at anything that appears to cost them nothing. This is all taking place in an economy where 'Free' has never been more valuable or more appreciated. This offers a 'perfect storm' of opportunity, need, and receptivity. Plus I like free stuff.

  • http://www.bethvogt.com Beth K. Vogt

    Chris Anderson is another voice in the "Do it for free" versus "I'll only do it for pay" conflict. I'd like to hear his perspective.
    I've listened to this war wage on in publishing for a long time. Some people say they'd never write for free. Some say you've gotta write for free, especially when you're a beginning writer and you want to amass some clips. And now there's the whole advance-no advance debate, which is just another form of pay versus no pay.
    I've sold copies of my books and I've given copies away. I'm surprised by how many people expect me to give copies away.

  • http://ylhelp.com Sean McGever

    I skimmed the book earlier at a book store and really feel like it could help give me direction. I have a blog that gives out free ministry resources. I have also written a few Bible studies that I sell. I am confused about what to give away as "free" while still trying to maintain a small source of income to pay for the blog and the time I put into it. Honestly I'd like to give everything away free but I know there is a value I am offering that some people will pay for. I think this book could help.

  • Margaret

    I am in a food ministry and we give "free" food everyday. I wonder if this is the best we can do for people? Is it good? How is "free" used in business? Is this a good thing? I'd like to know the difference between ministry free and business free.

  • http://www.oohpublishing.co.uk Jo Bottrill

    Wow. What a response. Is this a record number of comments? You must be very proud! (flattery ends).

    I've been following reviews of "Free" for a while. It's grabbed me enough to say I'll be off to buy a copy if I don't qualify for a free one. Ironic? Exactly what Anderson is getting at? I guess I'm about to find out.

  • http://twitter.com/gwalter @gwalter

    As I watch traditional media struggle to stay afloat (just had an online conversation with a radio station GM this morning), I am baffled by the rut that doesn't seem to allow people to quit thinking about their ROI.

    Churches are some of the worst in this arena, and yet, Jesus was one of the best. Throughout the Bible, God is giving away His grace – the living water. And we thrive because of that. I've been wanting to read this book, and learn how to adapt these principles to the church. We have much to learn – as we quit thinking just about how we can grow the church, and start thinking about how we can add value to our communities and our neighbors!

    PS: Thanks for being such an awesome social media example!

    I would have been one of the first to comment, but since I was on my bbPhone when I first read this, I wasn't able to. ;)

  • Jerranna Cannady

    I’ve read Chris’ other work and love the way he challenges us to think about common things uncommonly. Having been in marketing for over 15 years and social media the last year, I am having to ulearn everything and gain a new perspective, getting this book from you will help me keep doing that.

    Oh, and one more thing, you have never given a book to anyone named JERRANNA and if you do, you can check that box complete!

  • http://intensedebate.com/people/maggielmcg maggielmcg

    I've been wanting to read this book for a while now but haven't gotten around to it–I think this is an omen that I'm supposed to read it! I work for an association and there's a lot of talk about this book in the association world; namely, how will associations continue to exist in this era of free access to peers via social networks, free content via blogs, YouTube, etc. I know several people who have read this book and actually are trying it out in their own businesses….not sure what the results will end up being.

  • http://www.facebook.com/profile.php?id=700671069 Adam Twiggs

    I am connected to hundreds of people through work, church, & the internet. I am constantly reading. There is no doubt that if I win, not just I, many of my friends will benefit . Since this book touches on 'open-source' my computer friends will love it. I have started getting into real estate investing. To succeed, I have considered creating a free website to connect people in the phoenix area. The book 'FREE' will help me envision the 'how to' & to connect people buying, selling, & fixing up houses. What a great opportunity.

    • Joy

      It sounds like this book has lots of great ideas. When you're done reading it, I want to read it.

      • http://www.facebook.com/profile.php?id=700671069 Adam Twiggs

        for sure

        • http://www.carryingdaily.com Martin Richardson

          You get your copy? I'm definitely interested!

          • http://www.facebook.com/profile.php?id=700671069 Adam Twiggs

            i haven't heard yet, I'll let you know.

    • Tiernan

      Sounds interesting. I definitely think "free" can be a powerful tool in your arsenal if used correctly.

      • http://www.facebook.com/profile.php?id=700671069 Adam Twiggs

        that's what I'm sayin. Great way to create an audience and build in company

  • http://www.twitter.com/jeffgissing Jeff Gissing

    I read the original article in WIRED and was fascinated by it. I'd like to secure a copy of the book because the church will need to understand and speak into this new reality. As someone who ministers to young (well-educated) adults, I'm working with the early adopters of this new reality. I need to understand and critique this emerging trend as well as know how this might be harnessed positively by the church for kingdom purposes.

  • http://www.matthewcostner.com Matthew Costner

    I'm a pastor, and always wanting/needing to know where the culture and world is heading. This book, sounds like something I could get a lot of ideas and points to use in the future when looking at how we should look at what the church should do for her community.

  • http://twitter.com/M_Dow @M_Dow

    I want a copy because I've read the reviews and want to see the book itself. I was a longtime reader of Wired, and find their particular brand of breathless innovationism a little overwhelming, but I'm still intrigued by Anderson's approach. He's clearly influential, and it's the sort of book you should read if you intend to be part of the discussion later.

  • vik

    To understand the long tail of the free concept!!Always inspired by chris and want to understand,spread & implement some ideas of chris.

  • http://twitter.com/robbdempsey/ Robb

    I've always like the idea of free, but I've never understood how we make such a drastic shift in our current monetary system to allow for free all the time. I wonder if it's a good idea for a season, but possibly something that needs nurturing to bring to fruition with the markets we frequent.

  • http://work-at-home.business-opportunities.biz Chuck Huckaby

    I love what I've read of this book so far and enjoyed listening to the audio book. The best part thus is telling HOW companies give away free and still make a profit selling their core service.

    My question is how to use this for non-profit work (ministry) and also for small scale businesses who already live too close to the edge financially!

  • http://work-at-home.business-opportunities.biz Chuck Huckaby

    I love what I've read of this book so far and enjoyed listening to the audio book. The best part thus is telling HOW companies give away free and still make a profit selling their core service. Note: I first read about this in your Twitter post Michael.

  • http://markginnebaugh.com/blog/ Patty Schinzing

    Inviting software professionals to attend meetings for free – and disseminating knowledge among peers – has been very successful for us. But how do you quantify the results? That is the question….

  • http://www.twitter.com/mattofact matthew peterson

    I love the razor freebie for the push of blades, but the razors today cost 3x what they did when I was kid… if not 4 or 5x. Don't get me wrong, the 5-blade $8 pack of razors as good as the next over paying customer, but I'm trying to sell music. I bought a single for $5-$7 when I was kid… now it's .79 on wally world .com Instead of monetizing that with free stuff, I need to monetize the experience, the concept, the buy in, the lifestyle, the dream, the hope, the credibility, the whole culture an artist or song brings to the table. All worth more than the single even USED to cost… but there's my challenge. It's a culture shift, and it's not growing my market share… it's a whole new area of my market. I've been wanting to read this book but it ended up on a list of 'to-reads' – now moved to the top of the list. Thanks for your review. For the record, I haven't shaved in a week.

  • http://twitter.com/japraker @japraker

    Whilst I agree with a lot of the comments outlined here (including that I'm not in the US and won't have the book quite as fast as you), I'd love to read the book, and then share it out with friends, friends of friends, friends of friends of friends… and maybe set up a debate on what we think of the free concept according to Chris Andersen, and invite you back for a new "FREE" winners' community debate…

  • http://intensedebate.com/people/rickguilfoil rickguilfoil

    I would love to read this book. Working in the non-profit arena I have felt for a long time like it would be cheaper to give something away than to try to sell it. If your message is strong you want to get it out to the constituents. Why gum the process up by trying to sell the resource? You could get better return on your message by giving it away and getting it out there. PLEASE SEND ME A COPY OF THIS BOOK!!!!

  • http://intensedebate.com/people/Peter_P Peter_P

    Sounds great but since I didn't win the coloring books by Ted Dekker, I'm not going to enter!

  • http://www.twitter.com/mattofact matthew peterson

    I love the razor freebie for the push of blades, but the razors today cost 3x what they did when I was kid… if not 4 or 5x. Don't get me wrong, I love the 5-blade $8 pack of razors as good as the next over paying customer, but I'm trying to sell music. I bought a single for $5-$7 when I was kid… now it's .79 on wally world .com Instead of monetizing that with free stuff, I need to monetize the experience, the concept, the buy in, the lifestyle, the dream, the hope, the credibility, the whole culture an artist or song brings to the table. All worth more than the single even USED to cost… but there's my challenge. It's a culture shift, and it's not growing my market share… it's a whole new area of my market. I've been wanting to read this book but it ended up on a list of 'to-reads' – now moved to the top of the list. Thanks for your review. For the record, I haven't shaved in a week.

  • Steve Martinez

    "Free" has been monetized by many religious entities over the centuries. However, in a capitalist society, to quote Robert Heinlein, "There ain't no such thing as a free lunch." Yet, due to the seeming omnipresence and omniscience of the internet, bottom line management must consider fundamental operational changes. Could global economics support the "Free" concept? I am hoping this book addresses that.

  • http://intensedebate.com/people/1Tap 1Tap

    I love Chris' work over the years @ Wired, and we've quoted Chris from his book "Free" directly in our business plan, as we've worked out how to fill the one area he said hadn't been worked out – how to effectively give "atoms" for free …. so I need an extra copy to loan out, to re-reinforce to our investors and visitors how we're on the right track !

  • http://www.nolanbobbitt.com Nolan Bobbitt

    This book has been on my radar for several weeks, but I have not taken the time to purchase it…if Free ends up being my next "free" book, I will probably end up buying three copies for friends like I did with my last "free" book, Donald Miller's "A Million Miles in a Thousand Years"…seriously, Mike, your giveaways might kill me!!!

  • http://twitter.com/drnatalie @drnatalie

    I would love to read what insights and thought leadership Chris is providing. What a wonderful concept of sharing. and building your network. giving works. social media works. the world is getting 2 B a better place- just with this one offer… more people should be like you! I am inspired!__@drnatalie npetouhoff@forrester.com

  • http://twitter.com/eric_nygren @eric_nygren

    Sounds like a fascinating book. Even if I don't win a free copy I'll probably look for it at the library (still free!)

  • normmcdonald2

    I found the video posted on "Free" quite interesting and would like a copy of the book. My wife and her friend are starting a new company and I believe this might help them. Besides, I've always been a push-over for free stuff.

  • http://intensedebate.com/people/LeRoy LeRoy

    I would love a the Free book. I work for Multnomah University and my wife runs her own health business and the question of what should be free is a constant one. I would like to see how we could approach that question better.

  • M.L. Eqatin

    I would love a copy of this. Free is a concept I stumbled upon with my writing. I started to write fiction seriously in 2003, and being a capitalist who has done small business as well as nonprofit, I did my research. And where that ended me was, write the best book you possibly can. And then find a way to get it in the hands of your readers (specifically, general-market historical fiction readers) for nothing.
    With lots of feedback from honest critics, it took three tries to get the right product. And another year to get a decent, professional-sounding recording. Since spring of this year, I have been sending out audiobooks in MP3 format, to people who ask me for them, free.
    Rather ahead of myself, because my webmaster hasn't finished overhauling my site yet. But I can't afford to miss any readers, so when people ask, I give. To get a copy, you have to know somebody who's read (or heard) it. I'm on 800 give-aways, almost out of my stock of 1000 disks, and working like mad on the sequel.
    Will this book tell me how to monetize it?

  • Denis Rees

    "Free" is one of those marketing words that gets tossed around in advertising, often times with wreckless abandon. We are well attuned to thinking about what we can get for "free."
    I should know: my website is http://www.core4joinfree.com (Think I'd better read the book!)

  • http://intensedebate.com/people/mlgodwin mlgodwin

    I'm interested to see what Anderson's book might contribute to my dissertation, a study addressing electronic literature and the impact "free" has on the question of literariness.

  • http://twitter.com/DavidGallery @DavidGallery

    "Every Industry that become digital, eventually become free", hem.. interesting statement and not sure if I completely agree with him.

    In biz worlds, my team and I are working on couple of new projects right now and it has been tuff discussion which one to go free or partially free. If go free completely, how long we can operate it with losses – end of the day, all biz has to find a way to make money. Ad, investors, CC.

    Yes, I do agree that a lot of internet biz has to be free nowadays since end users are expecting that. (blame Yahoo, Google, Bing :p). How about B2B? Very interesting topic indeed. Love to discuss more about this.

  • allie B

    I'm a sophomore in college and seriously thinking about declaring as an econ major. My first day in econ 101 the professor brought up 'no such thing as a free meal'. This year I am also taking a Personal Finances class in which we're studying credit card companies and their death-grip on consumer america. Both classes are interesting (not to mention terrifying) and are slowly teaching me what makes up the Economic Gears & Wheels. I'd love this book to see another perspective on the evil, profitable, and/or well intentioned aspects of 'Free' things.

    my tweet http://twitter.com/junction209/status/4458030025

  • David Long

    Mr. Hyatt, I would love a copy of this book. I am a young entrepreneur in the construction industry in Central Florida and I am trying to make a name for myself. I have a small list of repeat clients and I try to use good judgement for the services that I don’t charge for but would love some insight from someone that has the experience that I wish to gain.

    Thank you, David Long

  • http://abooklook.blogspot.com/ Susan Barnes

    I’d love a copy of Free. I am an Australian author who is looking to get published and I am interested in investigating the value of posting free chapters of my book on my blog. Also as an Australian I find not all publishers are willing to pay the postage of sending free books to Australia so I appreciate your willingness to do this. Thanks so much.

  • http://elizabethingersoll.blogspot.com Beth Ingersoll

    My husband and I have a small business, and we’ve just dipped our toes into the world of “free.” We gave out T-shirts for our salon to some of our best customers, hoping they’ll wear them and serve as free advertisement. In this economy, we can use all the”free” help we can get to keep our business afloat!

    Thanks for another opportunity!

  • http://twitter.com/readcraig @readcraig

    Free at this point of my week is what I need. My brain is on overload and I need to Free space to re-engage for the coming weekend. So I would like Free!

  • http://www.duffbert.com Thomas Duffbert Duff

    So many of us who "live" on the 'net expect to find content for free. Yet if we are the ones producing content, we want to convert it into monetary value. Where do you draw the line and exist successfully in that world? It sounds as if Chris Anderson has some unique insights to that, and I'd like to learn them (in addition to writing a review for my blog, Amazon, and Twitter).

  • http://intensedebate.com/people/Randy_Bosch Randy_Bosch

    In keeping with the concept, I will read Chris Anderson's new book for free (no charge to him) if I receive a copy at no charge. Additionally, I will take it viral, Internationally, by reading it while traveling to Europe if I receive it prior to October 14! No extra charge!

  • http://www.greatsalesgive.com Jill Konrath

    I'd love to read this book because I'm already actively implementing several free websites where I give away high value content to those in need. You can see them at:

    Get Back to Work Faster: my site for out of work professionals
    http://www.getbacktoworkfaster.com
    I'm giving away my book as a free download. Plus, I'm running a series of webinars featuring top notch experts

    Great Sales Give: my site for salespeople & entrepreneurs
    http://www.greatsalesgive.com
    I'm giving away my best sales content & products each month, as well as fun prizes and drawings.

    I'd like to learn more about creating strong business models by giving things away for free.

  • http://twitter.com/MikeEllsworth @MikeEllsworth

    I'd like to read the book and find out if he makes reference to my favorite Steward Brand quote, often only partially quoted: "Information wants to be free, and information wants to be expensive."

  • http://www.weidert.com Greg Linnemanstons

    I would love a copy of Free! As the owner of a small agency I'm just starting to accept the idea of free as a powerful marketing concept, (it has been a painful learning process) and I want to learn more. And I can't think of a better way to learn Free than to get Free. Set me Free with a free copy!

  • Grace

    I love the phrase The Gift economy – but wonder how does it work with ordinary living needs? As a senio with limited resources any free book is gatefully received – discussed and promoted to those who can benefit from it.

  • http://timadeney.wordpress.com Tim Adeney

    I am entranced by the writing of Malcolm Gladwell and need Chris Anderson to Free me from this snare by proving that Gladwell is wrong about something.

  • http://twitter.com/aliciascott @aliciascott

    Hey there! Follow you on Twitter, read your blog – big fan. I volunteer at a small (but effective) 13/14 year old nonprofit which has just officially launched its literary arm just this year (http://www.writerscupofgrace.com). Our goal has been to creatively market our first book, and subsequent books by combining the needed element of fundraising (we are a nonprofit) AND figuring out ways to comp some books to be a BLESSING while growing a readership. We believe books can reach many, many more with a message of HOPE and GRACE. This FREE concept is amazing. Love it. Would LOVE to learn more and read the book, of course. I also have an incredible day job @ a retained exec search firm – http://www.carterbaldwin.com – and think it would be intriguing to see if there might be application there as well. Pick me for a FREE book! And keep up your awesome work! Thanks a bunch!

  • http://chriswhitehead.blogspot.com/ Chris Whitehead

    Michael, I would love to receive a copy of Free: The Future of a Radical Price because I am a pastor and we are always looking for ways to conenct with first time visitors that will wow them. Most people come in to a church with the expectation that we will be asking for something from them – money. I love to suprise them with a gift that is of value to them that is free. I think this book would be able to help us to think even more creatively about ways to do it that are relevant and hopefully fun. Thanks for the consideration and your generosity.

  • http://intensedebate.com/people/doc_scott doc_scott

    "What's the catch? What's the fine print hook? There are no free lunches!" We've all heard these before, and we've all thought that way at various times! The thought of something being FREE is almost scandalous. For over twenty years, I have poured my life into communicating to people the offer of a free gift from God.

    I'd love to see how Anderson's outlook relates to ministry, values, and communication… and I'd love to see if there's a truly "free" offer on this blogsite (not withstanding a few small hoops to jump through like filling out forms :-)

  • http://intensedebate.com/people/davethecfre davethecfre

    Chris Anderson's long tail theory is so true in nonprofit organizations (where II work). I believe his Free book will lend insights to nonprofits as well. As someone who has to do a great deal with less than for profits, this book should be able to help position my agency better in the products and services we offer.

  • http://www.stephenowright.com Stephen

    May I please have a copy of Free? Here are the top 5 reasons:
    1. Out of 215 comments so far, I'm only the second person to say "please" that I noticed.
    2. Since your purpose is to get a financial return, I promise to review the book on my blog, post the review to Twitter and Facebook, and encourage everyone to buy a copy.
    3. You said, "If you are an author, an agent, or a publisher, you simply must read this book." So I'm taking a step of faith and trusting you. I'm sure you will want to reaffirm that.
    4. I want to help you grow in your spiritual life by becoming more altruistic.
    5. As an aspiring writer, I appreciate your advice and want to encourage you to continue blogging.
    Thanks!

  • http://www.carryingdaily.com Martin Richardson

    I am a Christian blogger and the best things I use to reach my readers are free; open-source software(OpenOffice, Ubuntu Linux), a variety of Google products, and the blood of Jesus! I'd really like to understand better how what I'm giving away for free could be profitable, but more importantly sustaining to keep being able to send the message of Christ to new readers. Thank you for all your wonderful posts and this opportunity to get a free book, you and your company are a real blessing!

  • http://betterthingsahead.blogspot.com N.A. Winter

    In a day where we say "everyone (and everything) has a price" the concept of free is not only controversial, as Michael mentions above, but is antithetical to what we've been taught. How do we value that which has no price tag assigned to it? What do we exchange when we are given something free? As a writer and as a businessperson, I am constantly struggling with how I make a free contribution and yet still receive a return on the investment I am making. This is why I want a copy of this book. To figure out how something can be free, yet invaluable.***

    **On a complete side note, this last line reminded me of God's grace. Perhaps this is something that while free, is extremely costly, and to which no value can be assigned.****

  • http://www.thegeocacher.com Bill Masella (thegeocacher)

    Free… Is anything really ever? I think I need something to stimulate the numbing of my brain.

  • Jimmy

    Thanks for giving away so many books! Hopefully, I will be one of the lucky random pics!

  • http://intensedebate.com/people/digitalchiro Patrick MacNamara

    The concept of "FREE" on the Internet has been around for sometime. One example is how marketers use it to exchange prospect email addresses via simple email opt-ins for a free PDF ebook or White Paper.

    However, I'm curious to see how far Chris takes this concept because I don't believe people are innately looking online for more free information. Matter of fact, I don't believe they're even looking for information to increase their knowledge. What they're looking for is information that provides them the benefits of knowledge because it's the benefits of knowledge that ultimately meets their wants and desires.

    As you can tell, I'm of the mindset that content is extremely valuable. Whether it be text-based, audio or video, if it provides value, people will pay for it. Nevertheless, I'm curious to read about Chris's epiphany — even if I go against my own mindset and receive it FREE. ;)

    Thanks for your consideration!

  • http://intensedebate.com/people/Florin Florin

    I am almost through the audiobook. I MUST have the printed version so I can circle, underline, highlight the so many nuggets of deep insight Chris brings to the table.

  • http://www.emergingintofaith.com David Frisbie

    Margins are diminishing already; thank the internet, POD and a variety of market forces. So Anderson is ahead of the curve — let's just take our margins to — ZERO — and thrive in business? Great hook — now, can he deliver on this promise? Does it make sound business sense, or has he failed to do his homework? I'd love to find out!

  • brad ricklefs

    i'm a small business owner that loves to show irresistible care to his family, friends and neighbors. i know my wife, who serves on a benevolence board at our church, would make great use of some of the ideas presented in FREE. thanks for considering me/us.

  • http://www.themomcreative.com Jessica Turner

    I would like to read this blog because I am fascinated by the concept of free. As a mommy blogger, I receive AND give a lot of free product. I believe that this strategy makes sense for companies and would love to learn what the author has to say about the concept. I am also a marketing professional by day and think I could glean some useful insight. Thanks so much for the opportunity.

  • Deborah

    I would very much appreciate a copy of this book. Knowing it will not be a disappointment, if I am chosen to receive a free copy, I will commit to purchasing a copy to give away to someone else for free.

  • Deborah

    Knowing this author doesn't disappoint, if I am chosen to receive a free copy (which I would very much appreciate), I will commit to purchase a copy and pass it along to another person for free.

    From reading the Amazon Search-Inside feature, this concept seems to challenge marketers and business owners/entrepreneurs to think and create without limits or barriers to delivery…something it seems like Thomas Nelson has been attempting to do (and doing increasingly well) for years. (I regularly read this blog, Lindsey's blog, and a couple of other TN insider blogs.)

  • http://www.markarnold.org @jmarkarnold

    I have a story to tell–the story of Think Huge (How to Elevate Your Life & Your Business). My passions of writing, speaking and reading are consistently improved by following Michael Hyatt's suggestions. The book Free: The Future of a Radical Price will obviously help me communicate the Think Huge message in new and creative ways.

  • Tommy

    I would be interested in a copy of this book. As a minister, I would love to see how we can do more things for free to make it easier for people to participate, whether that means free weeknight classes, free mission trips, etc. As you mentioned you give away because you want more business, I'd love to give away more to expose people to the message of Christ.

  • http://earthsgreatawakening.com Ian Paul Marshall

    Freemium enables you to join in the conversation. It lets you move out of obscurity. We are moving more and more into an idea-economy. If your ideas aren't out there and spreading you might as well just sit back and snuggle up close to death. If this book will let me be of better service to my community then the world is going to be a better place…why…bc I've become better. The process of change has to start somewhere and that change starts with me and you. Books have always been and will always be the spark that ignites the dry kindling of our dreams. It is my hope that I can receive a copy of this book, learn from it, understand it and apply the principles…if they are worthy…to my life…and in turn my life may then inspire others to do the same.

  • http://intensedebate.com/people/TonyChung TonyChung

    Hi Michael: I'd like a free copy of FREE because, over the summer, I downloaded the audiobook for free from Chris Anderson's site, and agree with him that "21st century 'free' is different from 20th century free…you can get a free lunch".

    I love getting free lunches. Also, I got lost trying to highlight portions of the audiobook I thought sounded interesting, so I developed a need for a printed copy.

    Thanks for your consideration.

  • http://whatbillthinks.com Bill Bean

    Guessing I'm a bit late to this game. However, (with a nod to malcom g), I'll take this post as the tipping point for my decision to look at Anderson's book.

  • Faith quotes

    The loss, alas, is all his. On the other hand, all he needs to cultivate faith is to simply be thankful
    http://www.searchquotes.com/quotes/about/Faith/