Book Notes: It by Craig Groeschel

Craig Groeschel is the founding pastor of, a multi-campus church with dozens of weekly services in thirteen locations, including an Internet campus. In his book, It: How Churches and Leaders Can Get It and Keep It [affiliate link], he describes that illusive something that some leaders and organizations have and others don’t. In a moment, I will tell you how to get a copy FREE.

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Yes, this is a book written by a pastor. It assumes that you are reading it in a ministry context. Nearly all of the illustrations and organizational profiles are from the church world. But don’t let that fool you. The principles Craig sets forth in this powerful little volume apply equally to leaders and organizations of all types, including for-profit businesses.

The book is an attempt to explain the phenomenon Craig calls “it.” In the first part of the book, he attempts to define it. He admits this is impossible. You can’t put it in a box. But we all know it when we see it. He also asks,

  • Why do some leaders and organizations have it and some don’t?
  • Why do some leaders and organizations have it and then lose it?
  • How do you get it if you don’t have it? How do you keep from losing it once you’ve got it?

Craig doesn’t provide a formula for developing it or for keeping it. This is not a how-to or self-help book.

In the second part of the book, Craig describes seven consistent qualities that are almost always present when it is present in a leader or organization:

  1. Vision: The ability to see it clearly. He describes what vision is, how to find it, and the importance of communicating it. He also explains three levels of vision buy-in, which I found particularly helpful. In this chapter, he also profiles Herb Cooper, pastor of People’s Church in Oklahoma City, OK.
  2. Focus: You know where it is not. Craig discusses the peril of trying to do everything. He draws upon Jim Collins “Hedgehog Concept” from his book Good to Great to demonstrate the importance of know what you can be the best in the world at. He also explains the importance of pruning not allowing yourself to get side-tracked by your opportunities. He profiles Mark Driscoll, pastor of Mars Hill Church in Seattle, WA.
  3. Camaraderie: You enjoy it with others. He talks about the power of a team who “does life” together. He talks about intimacy, integrity, celebration, and community. He explains “refrigerator rights,” when someone who is so trusted that they can walk into your home, open the refrigerator, and help themselves to a sandwich and a drink. They don’t have to ask. He profiles Perry Noble, pastor of NewSpring Church in Anderson, SC.
  4. Innovation: You’ll do anything for it. He discusses the elements of break-through thinking and how one idea can change everything. He also explains the importance of embracing your limitations as the foundation for innovation rather than an excuse for not innovating. He encourages breaking the rules and how true innovation will inevitably offend some people. He profiles Tim Stevens, pastor of Granger Community Church in Granger, IN.
  5. Humility: You fail toward it. He uses John C. Maxwell’s concept of Failing Forward. He explains that failure is not an option and that failure is something that speeds us toward ultimate success—if we embrace it. He also writes about learning to fail gracefully, which is worth reading and re-reading. He profiles Mark Batterson, pastor of National Community Church in Washington, DC.
  6. Outreach: You want others to have it. Organizations that have it have an outward focus. They are motivated by love toward outsiders. They are willing to sacrifice and confront the obstacles that stand between them and those they want to reach. He profiles Jud Wilhite, pastor of Central Christian Church in Las Vegas, NV.
  7. Abundance: You share it. Actually, Craig calls this Kingdom-mindedness, but I want to put it in a larger, non-ministry context. Leaders and organizations that have it are not afraid to share it—even with their competitors. They are generous and give without any strings attached. This includes sharing their time, ideas, people, talent, buildings, and even their reputation. He profiles Dino Rizzo, pastor of Healing Place Church in Baton Rouge, LA.

In the third part of the book, Craig explains how to determine whether or not you have it and what to do if you don’t. This is where he makes it very clear that there is no simple formula. Ultimately, God gives it and you can only have it if you pursue Him—not it. In the final chapter he explains how to keep it once you have it.

It by Craig Groeschel

I really found this book stimulating. In fact, I am going to ask my executive leadership team to read it before our strategic planning retreat next month. I think this is exactly the conversation we need to be having at this point in the life of our company.

Just to prove how valuable I think this book is, I am recommending it to you despite the fact that it was published by Zondervan, my company’s biggest competitor! However, they are practicing what Craig preaches by making 100 copies of It [affiliate link] available to my readers. To get a chance at snagging one, you must take the following three actions:

  1. Leave a comment below. Tell me why you want this book. Be creative. I really do read these comments and base my decisions on them.
  2. Fill out the special form. I have set up a separate contact form to make it convenient for you to provide your mailing address. Please do not put your shipping address in your comment. This will automatically disqualify you.
  3. Twitter a link to this post. You can do so automatically by clicking here. If you don’t have a Twitter account, you can use Facebook. Yes, I know if more people read this, it will hurt your chances of getting a copy yourself. But the only incentive the publisher has to provide these books to giveaway is the free publicity that you and I collectively provide.

On Thursday, October 8, I will select 100 people, based solely on my arbitrary and subjective evaluation of their comments. If you are one of those selected, Lindsey Nobles on my team will notify you via email. If you don’t hear from her, you can assume you didn’t make the cut.

Question: Why do you want a copy of this book?
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Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • Chase Livingston

    I would love a copy of this book. I’m in college, but I’m very involved in church media, and hope to pursue a career in some type of church leadership one day. I’m sure this book would offer a lot of good insight.

  • fmckinnon

    Thanks, Michael – that's awesome, loving seeing your passion for great leadership and resources, even from a competitor.

    I'd love to get a copy, first I admire and respect Craig and like what he brings to the table. I find that as I lead others locally as a Worship Pastor, in business as an entrepreneur, and online (as a blogger and owner/publisher of TheWorshipCommunity.Com) that these are some of the people that I really should read and follow to broaden my own leadership skills and awareness!

    Thanks for the opportunity!

  • @BenDawe

    Sounds interesting. The profiles in the book all seem to be from the US. Does this mean that IT is an American quality, in some ways at least?

  • Rick Dobrowolski

    My head pastor got this book and told me I need to get a copy so we could discuss it. So I’d love to get one for free.

  • Shelby DellaRosa

    Craig is my pastor. He has inspired me to lead in various ways such as starting a small group. I find him to be an inspirational leader and want to learn from him. Sorry, it isn't a creative comment; it's just too early! It is sincere!

    I am really interested in the sections regarding where focus isn't and failing toward humility. They aren't what I would expect to find in a leadership book, particularly the humility one.

  • Ron

    Thank you Michael. I like the detailed review that you've done on this book. I look forward to getting my copy and reading it and applying it to my business.

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  • Gina Parris

    Wow! What an excellent review and what an encouraging book. I would love to read IT because Leadership is one of my life topics and I am blessed to speak to leaders regularly. (but truly, I don't mind purchasing IT, so if someone is truly hard up, pass on me.)

    I am especially tickled at the way you have teamed up with your "competitor" for this launch. Thank God for such a demonstration in the Body,

    Looking forward to IT!


  • Trey Pennington

    Enjoying your content and your style. Good use of social media to do what I call "be at the party and bring people home." You have a solid presence in social media (the party) and you give folks a reason to go home with you (visit your website). You've also added a reason for take action to round out your marketing trifecta.

    I did post a tweet about your review—however, that part makes me nervous. The concept of sponsored tweets is something despised (not just disliked or frowned upon) by a large segment of the twitterverse and it comes at a least a small ding to one's credibility online. However, since I do like your review and I appreciate our relationship online, I've risked it to post a tweet.

    Now to your content. While the book is targeted to ministry leaders, it seems that it would have broad appeal to anyone struggling to lead an organization in these tumultuous times. Therefore, it's probably a good Christmas gift idea for bosses!

    Brilliant that you'd recommend a book published by your competitor.

  • Aaron Armstrong

    I thought about overspiritualizing and saying that because I work for an NGO, I can't afford to buy a copy; but that's just crass.

    Truthfully, I'd love a copy of IT, because Craig Groeschel is very compelling as an author and leader, and I've no doubt I can learn a great deal from this book.

  • kevin

    Having attended LifeChurch in the past, I was always amazed at not only the wisdom that Craig had been blessed with, but also the realness with which he shared it. He cuts no corners with his message and doesn't apologize for it. I would like a copy of the book because as a young leader, I am consistently looking for not only valuable leadership books, but leadership books with a Kingdom perspective that is honest and relevant. I'm excited about this read.

  • sako kassabian

    I heard Craig speak at Catalyst in April. He did a really good job and I would really like to get a copy to read his thoughts. Since I am a High School Youth Pastor, I would really appreciate a copy.

  • Daniel B

    I used to have It.
    Everybody wants It.
    Only some use It.
    Some search for It…but never find It.
    He teaches us It
    If we get it..It makes us better.
    We should share It.
    When we have It, others see It and flock to It.
    We all need It.
    But we often lack It.

    I really want It.

  • El Clinto

    Thanks for this post Michael.

    My wife and I attended Life Church for a few years while living in OKC and were always encouraged and inspired by Craig's teachings. We moved off to work with a non-profit called Fireproof Ministries, this book would be a great asset to us all.

  • @adamrshields

    I used to work at a local association office for a large denomination. I saw many ideas that were clearly not "It". Or often, they were "It", but instead of being used for a single church like I think God intended, they were taken and used large scale far beyond what God intended. I eventually lost my job because they ran out of money (in large part because the association was forced to use all of its money to pay for their part of a national project that was one of these not "It" ideas.) I am still a very part time consultant (and a full time nanny for a six month old and 2 year old.)

    It is always interesting to me how we claim God but seem to think he doesn't actually want to direct us. I would love to get Groschel's take on things. I have been impressed with his work at LifeChurch.

  • @spencerb

    As we embark on a new church plant with a view to planting other churches in our area and beyond in the coming years, this book would be really helpful for those in leadership at our church. I'd love to get it and read it so that I can have a Biblical understanding of how to "do church" as Jesus did.

    Wondering if the IT is Jesus…

  • ~Rebecca B.

    Wow! This book sounds AMAZING! There is sooo much I'd like to say (but not as a public statement to the "world!") because the concepts listed in your "review" are unbelievably tied to my life at the moment. I teach a class of young people (teens/college "kids") at my church. I have been struggling to find ways to "grow our church" and feel this book may hold some very valuable insights for us. In addition, I also see how the principles involved in these "lessons" could have other (secular) applications, and I believe we are all here to "pay it forward." I would be extremely grateful to have the opportunity to read this book. Thank you for posting this!!!

  • Brenda P

    The concept of this book intrigues me. Your review makes it even more appealing. There are some things in life that are taken for granted when they are present, but noticeable if absent (i.e., leadership, integrity). The "it" Groeschel explores seems to fall into that category. I'm actively involved in a military women's ministry and would like to share the principles in this book in an upcoming leadership training (in Hawaii…tough job–I know!). The 7 qualities are right on target with the direction I would like to direct the group. Thanks for the recommendation and review. So appreciate your helpful and meaningful posts! I'm a daily visitor. Blessings!

  • Amy Hart

    I work for a small non-profit crisis hotline that has recently gone through a lot of changes, including the top tier of leadership. The new leadership is open to making this a great organization. I would love to provide this as a a resource to our executive director and our staff. We are in a great place to learn and apply Craig's principles.

  • Will Pershing

    I am in a transition in my life and would like to have a copy of the book as a tool to help me grow and move forward in my journey at this stage of my life.

  • brandon riley

    We are in the middle of launching a system to use volunteers in the creative department of our church. I think having a book like this would be a great asset in our approach to do so. I would love a copy of this book.

  • April

    We are planting a church in Lake Mary, FL… my husband is the pastor–we would LOVE to read Craig's book about the 'it' factor! It could really help us in our community–92% unconnected to a church community… :(

  • @delhokie

    Pastor Groeschel was a 'guest speaker' at our church (through their 'one prayer' initiative- sooo powerful!!) and made a big impact upon us. As a leader within our church, it would be awesome to have this resource as I aspire to be a better leader (every day).

  • Ramona

    Recently, I found myself applying for a church leadership position. I was well qualified for it and sensed no reason not to pursue it. I went to the interview and it went very well. That night, God took my sleep for several hours as He gently spoke to me. My spirit discerned that God was stopping me from moving forward into that job. Furthermore, He didn't give me a defined reason why. The opportunity has left me knowing that I'm to remain in His "classroom" because He has more to teach me. This book may be the next lesson.

  • Jon Mata

    I would like a copy for our leaders to read. We are in need of wisdom and direction. It would be a great gift to have and to share with others.

  • Connie

    I enjoy listening to Pastor Craig Groeschel speak so I would imagine I'd love the book. I am always looking for ways to expand my thinking. I am involved in a new online campus at my church and this would likely be a beneficial read.

  • johncolumbo


    Michael, thanks for this opportunity.

    I listen to Craig Groeschel via Podcast every time a new message is posted. I love studying the bible and I am also the owner of where I am continually trying to think of ways to get others involved in music composition and artsy pursuits to the glory of our great God.

    I am interested in the book because I admire Craig and would love to know what this "IT" is he is talking about. It (no pun intended) may just be the catalyst to push me forward in this place God currently has me.

    Thanks again for the opportunity.

  • johncolumbo


    Thanks for this opportunity.

    I listen to Craig Groeschel via Podcast every time a new message is posted. I love studying the bible and I am also the owner of where I am continually trying to think of ways to get others involved in music composition and artsy pursuits to the glory of our great God.

    I am interested in the book because I admire Craig and would love to know what this "IT" is he is talking about. It (no pun intended) may just be the catalyst to push me forward in this place God currently has me.

    Thanks again for the opportunity.

  • Daniel Decker

    This is indeed one of my fav books! For those of you who register to win, if you do not win go out and get this book. IT will make a profound impact on your thinking. Even though it’s written in a ministry context, it’s extremely applicable to many environments (business, non profit, etc).

  • Adam FOya

    Though I have never read any of Craig's book, but from your review: it address issues which i would like to leanr and use in dealing with community. As it talks about Abundance-share it. I have twitted and posted in Facebook, as i beleive to get what you want, give people what you want.

  • scottgould

    Michael thanks for the heads up on this. I knew that this book was available, but would've missed it if you hadn't flagged up how much value it adds.

    I'd love to get a copy of this book from you – of course! – however will purchase it regardless.

    Being an assistant pastor in a church that's heavy on social media, big on momentum, but doing with limited finance – I have found books to be INDISPENSABLE.

    As my friend Trey Pennington says above, I think the way you are doing is very innovative. I have mentioned what you do a few times as an example of what I call the 'In-touch CEO', as opposed to the 'Removed CEO'

  • Lori

    My husband and I travel (drive) quite a bit, both in a ministry capacity and for business. Our favorite thing to do while driving is to discuss a book along the way. It's one of our ways to stay connected and grow together.

    I'm the passenger and he's driving, so I get to pick certain parts from the book to read to him and then we theorize, or hypothesize and relate it to our life. This book sounds like it'd create a wonderful experience for us! (I'm already intrigued by the aspects you've highlighted in the review)

    We then share what we've learned with others when we reach our destination. Discussing concepts from great books has enlivened many a dinner conversation or meeting.

    Learning and sharing with others is so rewarding – that's why I'd love to be one of the 100 recipients.

    Thanks so much!

  • @marcbuxton

    Wow thanks for posting a "Book Notes" on a book from Zondervan! That move shows two thing to me: 1) the respect you have for Craig and 2) the fact that as Christians, we are really striving towards the same goal of glorifying God, profit aside.

    I'd love to get a copy of this book, as it seems like it would be challenging to me. Just based on the fact that your team will be reading it in preparation for a retreat speaks volumes. Based on that information alone, I can't wait to read this book and be stimulated to pursue God with greater fervor.

  • John

    Sounds like a great book, especially the idea of vision. I think in many of our churches today we are missing the idea of communicating vision and then living it and spreading it as a team. Craig's book sounds really interesting and I'd like to hear the ideas he's collected on this. Not every church is destined to be a church of his size and not every church should operate in the same way but I believe there are common denominators within ministry and leadership that we can all learn from

  • David

    I believe that whatever Craig is doing at LifeChurch they have IT. Would love to read about IT and see if our church has IT. I believe we have IT, I pray that we have IT and I would love to compare IT's. If his book is half as good as your review states, I believe that it would be a valuable resource for our leadership team to go through. Thanks for the opportunity and thanks for the review.

  • Sally Kent

    Wow, sounds like a great topic! I've often wondered that same thing and would love to read this book for some insight. It seems like churches today either have "it" or they don't. I wonder what makes that difference.

    I'd love a copy and hope you keep me in mind!

  • Paul

    So I'm doing a phone interview and we get to the obligatory, "Do you have any questions?" part at the end where we really expect them to go, "No, you pretty much covered everything…" And the music guy we're talking to says he's been reading IT and wants to know if we have IT! I had no clue if we did or not – I think we do but I don't really know. Obviously we want to have IT!

    So, yes, I'd like a copy of the book so I can tell if we have IT or not!

  • Liv

    I will be graduating in may 2010 and will be going into ministry at some capacity whether it is into youth ministry, counseling, or seminary. Finding it wise and helpful to learn from others, I think this book would be of great value to add to a strong foundation for one's work in ministry.

    Love reading and learning from those who are older and wiser and have been wanting to read this book!


  • Chew Keng Sheng


    Just by reading your review tells me something, not just the book per se, but the author behind the book. I must admit this is the first time I hear of Craig Groeschel. But your review gives me a glimpse of the author. As you have said, Craig does not seems to be offering an easy step-by-step guide to obtain “it”. This has always been something I am skeptical of.

    Rather, his view seems wholistic, encompassing the different facets of a leader who has obtained “it”.

    But what has most impressed me in your review is the fact that in the third part of book, Craig recognizes the sovereignty of God, the signature of God behind “it”. This is…… what really prompts me to pen a comment.

  • Ashley

    I would love a copy of this book since my husband and I planted a church 3 1/2 years ago. I took some time off when I had my daughter, but now I’m back involved as our Outreach director. I think this would be a great resource for our staff!

  • jodi

    My husband and I own a small business, but with the downturn in the economy, are in a turning point and we’re working on going a different direction. We both are entrepreneurial by nature, so I know we will continue to be in business for ourselves, however we don’t know exactly how that will look right now.

    In reading your review of IT – I know it would be a great resource to have in hand as we come to this crossroads in our life…whatever direction we head, I know we want our new business venture(s) to have IT.

    Thanks much!

  • Joe Burnham

    Quite honestly, I'd like a copy of IT because I have yet to find IT. I'm a pastor who, according to just about everybody else, has all the tools to be a guy leading in a place that has IT, but IT hasn't happened. I guess I want to know if I'm doing what I can to create a culture where IT can happen, or am I hindering IT.

  • Justin Joiner

    When I first say this on twITter, I knew it was gonna be a great book. IT by Craig Groeschel is writing a book that doesn’t have formulas but is showing us how to rely on God. How many wrITers out there really show the essence of life and ministry. I think this book will be a help to me because I plan on reading IT and passing IT on to others in ministry or those planning to be. I am connected to a network that disciples students and I passed a book on last week that helped a student benefIT from what the book had it IT. Thanks again for having IT available to your followers..


  • David Long

    Mr. Hyatt, I would love a free copy. I am an elder in my church and our pastor for many years is retiring, so we are faced with the challenge of replacing him. Not an easy task since he is an amazing man that has “it”. I like that you say it isn’t a self help, as much as I hope it helps me harness “it” in myself I would love for our nominatting committee to be able to read something that could help us identify “it” in our potential pastors. Thank you in advance, David Long.

  • Amanda

    Fantastic blog! As an Oklahoman, I’ve been to many services, and even used to be on staff at one of the churches highlighted in Craig’s book.

    As a member of a Christian publishing house, I find resonance in each of those seven points.

    But looking beyond the professional, the personal application this book can create excites me. When you lose sight of VISION, you are lost in a way no one else can understand.

    Vision is what propels the other principles, and I’m looking for VISION for my life, my marriage, my career, and even for my heart.

    Can’t wait to read this book.

  • dewde

    Isn't this published by a competing publisher? Sorry, that's not an entry into the competition. More of an observation.


    peace | dewde

    • Sandy

      No need to be confused! See "It" quality #7 about Kingdom-mindedness. It's why it's so exciting to be a part of the body of Christ (body singular) with the goal of expanding the Kingdom vs. being divided/territorial. In Michael H's blog he explained: "Just to prove how valuable I think this book is, I am recommending it to you despite the fact that it was published by Zondervan, my company’s biggest competitor! However, they are practicing what Craig preaches by making 100 copies of It available to my readers." :-)

  • Lisa

    Our chuch has just gone through three years without a Senior Pastor. I am the longest employed staff member… and while we went through those difficult days and months waiting on the Lord, and many of my colleagues and congregation members left, I drew great strength and insight from watching Pastor Groeschel on the internet and knowing that God had a purpose and a plan for us. It wasn't always easy, but God was faithful and we just hired a pastor! I want to help re-build our church and be a part of seeing what great plans God has for our community.

  • Brett

    I would appreciate receiving this book because last night I was doing my Bible reading and read Genesis 39…and came across these verses regarding Joseph (who obviously had It):

    3 And his master saw that the LORD was with him and that the LORD made all he did to prosper in his hand. 4 So Joseph found favor in his sight, and served him. Then he made him overseer of his house, and all that he had he put under his authority. 5 So it was, from the time that he had made him overseer of his house and all that he had, that the LORD blessed the Egyptian’s house for Joseph’s sake; and the blessing of the LORD was on all that he had in the house and in the field. (Genesis 39.3-5, NKJV ;-)

    And as I read these verses I thought, "It's amazing how some leaders had the hand of God on them in a special way: Joseph, Moses, David, even Samson, sensual man that he was." Then I prayed, "Lord, sometimes I sense you are doing this in my life, but most of the time I don't feel like You are, why not?"

    Then I get up this morning and see your review of It and think, "Is this it? Is It the answer to my prayer last night?"

  • NanaHG3

    Thanks Michael!

    I love leadership books of all kind and I love that Craig tries to capture the essence of 'it'!

    A Haiku:

    It by Craig Groeschel,
    My library would love it.
    Waiting hopefully.

  • Jeff Jackson

    I am seeking new material that will lead me and my team in a direction that will glorify God in different and new ways. Craig says it best! “in order to reach the people no one is reaching, we have to do what no one else is doing.”
    I would love a copy of the book!

  • Dion_Govender

    Hi Micheal, this is my first comment on your blog that I've been reading for about two months. I'm passionate about leadership – in church, in business and in my ever-challenging role as husband(and soon to be Dad).The conundrum I find is swapping the different hats. I need all the help I can get.

  • @pmldwnlln

    I'd love to give this book as a gift to my husband who is working through a career transition right now. And I have to admit I would love to check it out as well. Your blog post about this book is very compelling. Will be thinking about this book!

  • Mike Rowell

    I need a copy of this book. I've read Craig's other stuff, and am currently suffering from the shakes because I'm between Groeschel books. Even daily hits from his blog aren't cutting it anymore.

    Also, I'm replanting a church, and the material would help as I establish the foundation on which God will do His thing here in NE Indy.

  • Bethany

    I really appreciate the way that Craig and his team are so open and willing to share everything that they have with anyone in ministry. I am trying to make this part of what my team does. I would like to own this book because I think it will explain more of the heart behind his team and how they function. I would like to transfer some of those concepts to my team. Plus, you wrote a great review that makes me want to read the book. And. I love books – especially great books by people who follow after God’s heart.

  • @derekperkins

    I love reading about leadership and about successful leaders who get “it”. Learning from those who have a Christ-centered perspective is also inspiring. Opportunities like this continue to fuel the fire inside to lead more purposefully while impacting others along the way.

    I hope to utilize these principles in my business setting, as well as, find ways that I might be able to influence our church – even as a lay leader. Our churches need more of us (leaders) who sit in the pews to step up and be “it” to those who need “it”.

  • Michelle

    As an organizational psychologist, I encounter many leaders who struggle to balance a results-driven approach to leading a team with the more personal elements that can inspire trust and commitment in the group. I see your book as potentially providing insights on how to encourage leaders to see their work as having more than just business significance.

  • BrianFrench

    I'd be interested in reading it for two reasons:

    1) Our church is currently asking the question "What does God want us to do to reach our area for Jesus Christ?" Our leadership team has some ideas but we are seeking input and encouraging buy-in.

    2) I've personally been praying through my own character and my areas for growth as a leader. This sounds like, from your review, something that might be part of the answer.

  • RickW

    "It" has been on my radar to read. In my role as a state level denominational leader I have the opportunity to influence, lead, teach and coach pastors and ministers across the state of Georgia. I will be teaching a course next month dealing with Church Growth – I would like to review this book as possible content for use. The investment into my own ministry would be multiplied exponentially as I reference "It" and encourage others to consider reading "it." Thanks for the consideration and the review! Hope to see you in ATL @ Catalyst…

  • Cara Putman

    I'm on the board of American Christian Fiction Writers and we're in one of those hot spots of growth and really thinking about what makes the organization unique and how do we continue to grow strategically while serving all of our members. We do really well with some groups and are growing to serve others better. This book sounds like it could help as we focus our efforts strategically.

  • William

    Our pastor just celebrated his 29th anniversary at our church…unheard of in all job markets today. Unfortunately, this also presents many challenges to our congregation whose average age is probably senior citizen plus. Once a medium size growing ministry it is slowly dying, literally.

    Surprisingly we have some of IT, but we no longer have vision or focus. We aren't trying to do everything; we are just trying to do something. But, without a clear vision, we are walking in the dark.

    I would love to share Pastor Craig's insight with our pastor and church leaders. I'd welcome a copy of this book.

  • Haydee

    Hi Michael, honestly I’m interested in Craig’s book because you’ve recommended ‘it’. Though I used to dload his teachings and loved LifeTvs video clips where Craig was the ‘lead actor’ hehe..(I’m also wishing to develop my leadership, of course after I’ve learned how to serve). If I’ll be blessed to get a copy, I promise to read it then later will pass to my mentor for her to keep it. Thank you again!

  • glendonna

    "It" I enjoy reading and studying all of John Maxwell's books on leadership and this book by Craig Groeschel sounds like it would be a great tool. I'm a church leader and also own my own business so I'm always looking for ways to improve and to grow. Thanks for the recommendation!

  • GregH

    I need a copy of the book because I seem to be surrounded by naysayers–churchfolk that are highly critical of new or different church models. This book will help me balance my perceptions.

  • Bridget Haymond

    I would love the opportunity to read this book because I fully believe that the 7 qualities listed are true of all great leaders. They exemplify truthfulness, faith in God, brotherly love, a teachable attitude and a generous spirit.

    As a Christian life coach I seek to implement these qualities in my own life and desire to infuse them into the lives of those I serve through my coaching.

    I’m tweeting about this now @truthlifecoach!

    Thank you so much.

  • mschutterop

    Yesterday I published part 1 of a blog on the best little company I ever worked for. "It" is a perfect description and this book would be a great resource as I wrap up the series and for the readers to link to. More importantly , I am a member and a leader a chuch that definitely has "it" and I would love to pass this book to my elders to crystalize, inspire and help to retain "it". Thank you for the post and personal commitment to outreach and abundance thinking.

  • Gabriel Otwane Isiya

    I am a among the young generation that the Lord is raising to bring revival to all nations in the world and even right now God is given me favor with men so i lead a congregation of over six hundred in four churches that are under my leadership. Craig, we therefore have a great need for this book to assist us train our church leaders.

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  • JasonS

    IT. Sounds like what we need.
    In a legalistic context where it is difficult to direct people away from pet doctrines and pet sins, we need IT… long as IT points us to Jesus.

  • Sheryl McKay

    I don't need a free copy of the book. I already own it and highly recommend it. I heard Craig speak at the Willow Creek Leadership Summer in August 2008. He spoke about It and I was inspired to purchase the book then. At my church, a team of us read and discussed the book, and I too have found the principles in the book relevant to my situation at work as a charter school administrator.

  • Chris Harvey

    As a volunteer young adult leader for an Hispanic church plant and the president of a newly founded non-profit sports organization, I would be grateful for a resource that aids in my pursuit of cultivating sports culture and developing young people in their relationship with God and others.

    Thank you for the opportunity.

  • roland lundy


    I would love to give the book to my pastor after I read it….thanks for the post and description


  • Greg Harris

    My wife and I believe He has blessed us with some of It. However, we humbly know we need more of It and we're working to cultivate It. We don't want to keep It for ourselves. We want use It to expand our new venture, share It with today's busy families, and glorify Him with It. We believe Craig, through you, can help us see It more clearly. Thanks for your consideration.

  • Sara

    I would like receive a copy to give to someone else. I'm involved in a leadership team for a ministry geared toward young professionals, grad students 20/30-somethings & would love to pass on a copy of this book to our leader. She's the one who has been given a vision for this ministry & as time continues on, the group is getting larger & its needs continue to grow. I think this would be a great book to pass onto her as she looks to further His kingdom in this ministry.

    Thank you for all that you do, it is much appreciated!

  • @marcosperez

    Mike, this book looks fantastic. I have come to really appreciate the ministry that Craig and his team have built. We (my church) have pulled from the resources they have made readily available to the church community. I'm intrigued by this book and this topic. In my persistent attempt to surround my self with great thinkers, professionals and teachers–I'm sure this book fits the category and I would consider it a pleasure to read this, apply it to my leadership role at Strang Communications, and discuss it with my social network. Thank you for your consideration.

  • caddiechaplain

    I am passionately involved in both the local church and sports evangelism and am always looking for additional resources that link me to do discipleship better and more effectively. This tool would help me. If I don’t get the give away, I would probably buy it anyway. It looks that good . . .

  • fogbound

    Thanks Michael for sharing about this book. The principles and concepts set forth have been tested and work and come from a reputable source. Being involved in church leadership for over thirty years I am always looking for new, innovative material and this book looks great. I would love to have a copy. Your book offers are always good!

  • Tony Roos

    Why It, a haiku by Tony Roos

    It book review good
    Would like a copy for me
    Micheal Hyatt, please?!?

  • jonathan woodard

    Because it is just so easy.

  • Tneal

    The Zondervan tag-line at the end of the video says it all. You're passion to get out good info to your readers isn't limited to good Thomas Nelson info. And that's why Thomas Nelson keeps rising in my humble estimation. You advance THE Kingdom, not simply your kingdom. Well done, good and faithful servant.

  • Diane

    I'm going inside, going deeper and asking God for a refreshed vision and a more whole hearted perspective (knocking out the footholds which may have tainted "the whole"). In so doing, and in conjunction with myriad other self-development endeavors, I am reading much on this subject and would really appreciate a chance to read IT (at a time when lack of income has slashed by book buying budget — but not to worry, I still have shelves of Thomas Nelson titles!!).

    I will naturally (as it's just the way I'm wired) viral market my great reads!
    Thanks for your fine review.

  • John Lambert

    Hi Michael. I would love to get a copy of this book because I am a young cross cultural worker in Thailand engaged in church planting among an unreached people group of 20 million people. I love the forward thinking ministers profiled in the book and hope to be to cross cultural work what they are to the church in America. I desperately need to know what "IT" is all about!

  • Laurie Kilzer

    I have felt myself drifting away from my belief system and God in the last couple of years and your synopsis of Pastor Groeschel's book really intrigued me and has started me doing some self evaluation.

    Laurie Kilzer

  • @KarenRabbitt

    Mr. Hyatt,
    As I develop a speaking ministry to the church, I seek insight into organizational leadership, church life, and ministry focus. Pastor Groeschel's work incorporates several different leadership voices to learn from and his case studies fit my learning style.

    Thanks for the opportunity,


  • PatJ.

    The fact that you would esteem a book so highly that you a publisher would promote a rivals book says to me this is a book to read. It also makes me admire you even more for your approach to truth. If you say this is a good read … then I should read it!

  • Eric

    Mike, this sounds like just the book I need as I am experimenting with curriculum for a new class I teach at church. It's a class for 6th, 7th and 8th graders. While I want our whole church to have "it", I also want parents of our children to see that the kids can be a big part of the "it" that we strive to see in the church. I believe our kids can even be a catalyst for this change. I think often, our "adult" thinking can limit the creative ways children might worship ("Let the little children come to me, and do not hinder them, for the kingdom of God belongs to such as these.") ("I praise you, Father, Lord of heaven and earth, because you have hidden these things from the wise and learned, and revealed them to little children.")
    And while I will purchase a few copies of this book for other children's ministry team members regardless, who can argue with free….a no cost opportunity to see what "it" might do in your own church, and hopefully, the whole church body.

    Thanks Mike.

  • Doug

    I want his book because I am starting a church. I have been reading some books and trying to decide which books to go through with my team. Craig is someone I admire as a church leader and I would love to get a copy. Who needs the book more than someone who has a chance to fashion “It” within his organization from the very beginning.

    Thanks for the review.

  • Laurinda

    Wow, I got a lot out of your review. I want "it" so I need It to get "it." I could use this in my personal and working life. Thanks for sharing.

  • Jim Steward

    I clearly don’t have IT. I dearly want IT. I certainly could use IT. I believe God has called me to IT. I seem to be missing IT. I believe people will benefit from IT, once I find or get IT. I miss IT. I’m lacking IT. Please send IT. I want to read IT. Once I read IT, I’ll share IT.

  • DRG

    I;m a Willow Creeker and love the idea of putting vision into action to find IT. I have been talking to my neighbor for 6 years about IT and he has been taking steps towards IT. He's one helluva diamond salesman and I can't imagine what wi9ll happen to him when he finds IT. Once I read this interesting book I want to pass it on to him in his search for IT. Thanks. drg

  • Jay

    Thanks for the review Michael. This is definitely a book I think I could benefit from. I am trying to make the transition from working in a field I like (IT) at a place I don't like and into a field I love (photography) and working for myself. I would definitely benefit from the book particularly the second part as it breaks down perfectly.

    Also, since I am interested in sharing this kind of information, after I read the book, I would give to the Pastor of my church because I know he would enjoy it and it would benefit him as a leader.

  • Anthony Stephens

    Thanks for this opportunity. I have been following Craig’s work with leaders and church work for a couple of years now. As a young leader myself, I am seeking to equip myself for the work that God has called me to.

  • Jenily

    I have passion for marketing in ministries and non-profits. I volunteer in two major churches organization to help them to create content that communicates effectively with the outsider. I've followed Pastor Andy Stanley's vision and it's a great inspiration.
    Them I also found Craig Groeschel and I'm engaged by his vision and wisdom too.
    My challenge is to explain, to those churches, the need about innovation and breakthrough thinking; I want them to understand that we need to found new ideas instead of fired them; and sometimes i feel that I lack of enough argument ;/
    I'm taking my time witting a proposal and I think this book could help me to present ideas more clearly; since my project it's a volunteer work…I wish I could save the money and get the book for free. ;)

  • Marvin

    I'm planning to read and apply this information to my family leadership efforts. I know that if a church can have "it" then a family can certainly attain "it" and pass "it" down.

  • A. Amos Love

    Didn't anyone ever question the use of the word “leader” and “pastor?”

    The words “leader” and “pastor” seems like a “high place.” Yes?

    Jesus always took and recommended the “low place.” Yes?

    Jesus humbled Himself, made himself of no reputation
    and took on the form of a servant. Php 2:7

    Doesn’t the “Title” pastor/leader give you a reputation
    wether you want it or not?

    How do you reconcile the use of the word “leadership” when
    Jesus in Mat 23:10 told His disciples “NOT” to call
    themselves master/“leaders”
    for you have one master/”leader” the Christ?

    King James Version –
    Neither be ye called masters:
    for one is your Master, even Christ.

    The Interlinear Bible –
    Nor be called leaders,
    for one is your leader the Christ.

    Phillips Modern English –
    you must not let people call you leaders,
    you have only one leader, Christ.

    Today’s English Version –
    nor should you be called leader.
    your one and only leader is the Messiah.

    The Amplified-
    you must not be called masters ( leaders )
    for you have one master ( leader ) the Christ.

    Jesus told His disciples not to be called “leaders” and none did.

    Ro 1:1 Paul, a servant of Jesus Christ,
    Php 1:1 Paul and Timotheus, the servants of Jesus Christ,
    Col 4:12 Epaphras, who is one of you, a servant of Christ,
    Tit 1:1 Paul, a servant of God,
    Jas 1:1 James, a servant of God
    2Pe 1:1 Simon Peter, a servant

    His disciples all called themselves “servants,”
    none called themselves “leaders.” None? None.
    None called themselves “servant-leader.” None.

    If someone calls themself a “leader”
    or thinks they are a “leader;”

    Are they a “disciple of Christ?”

    In the Bible, How many people… have the title pastor?
    In the Bible, How many people are… referred to as pastor?
    In the Bible, How many people are… ordained as a pastor?
    In the Bible, How many congregations are… led by a pastor?

    Be blessed in your search for truth… Jesus

    And other sheep I have, which are not of this fold:
    them also I must bring, and they shall hear my voice;
    and there shall be one fold, and one shepherd.
    John 10:16

    One Fold – One Shepherd – One Voice.
    If Not Now, When?

    Be blessed and be a blessing

  • @JKerry

    May I have a copy please? I really don't have any other reasons than that simple request and a strong desire to learn and lead. So in advance, please accept my thanks for your great ministry, tweets, and support of so many who are striving to fulfill God's call in our lives.

  • Josh Wagner

    I'd love a copy of this book. I know leadership is important, and good leaders are very rare. I am always looking for ways to improve this in myself, and this book looks like a good way to do so. Especially so as I seem to be getting much more involved at my local church.

  • Michael Levitt

    I would love to win "It" because I know that Craig's writings will bring out the "it" in me. I serve at my local church, but I know I can give so much more. Finding the "it" will help me share my gifts to everyone.

    Blessings on your day!

  • Kevin Marlowe

    I would love to receive a copy of this book! I love the idea that Ps Groeschel explores what do if you don't have It. Sounds like a real common sense approach that looks to be refreshing.

  • Steven Rossi

    I've been following LifeChurch for years, and I've read one or two of his other books. I would love to get a free copy of this book — I really admire Groeschel.

  • @saulnier

    Michael, I would like to have a copy of the book "It". I 6 months into my first full time ministry. I follow a few selected people for leadership and ministry insight. Those include Craig Groeschel, Steven Furtick, Perry Noble, Michael Hyatt, and Ben Arment. These have been there, done that, and shown themselves approved. I would like the chance to read Craig's book. Besides, if I get the book for free then I can put that money toward a pair of Vibram Five fingers.

  • Randy Sumner

    I love having visionary pastors cut to the core of what makes them tick. And this certainly seems to be the case with It. As a communications director, I follow what does very closely. I'm anxious to dive into this book.

  • Michelle C

    This sounds like an amazing book that applies to leadership in general, not just the church/ministry world.

    I've taken the opportunity to check out a few times. It is an interesting experience which appears to be building a great community of folks.

    If I get a free copy of this book, I promise to share it with at least 2 people. (After I read it) :)

  • Ben Wheeler

    I'd love to get a copy of this book. I serve at a church that doesn't have "it," but I fully believe we could!

  • Sue Duffield

    Maybe it’s just me, but I’m not surprised at all at the reciprocating benefits when leaders/speakers/business professionals look outside themselves and promote others – ESPECIALLY their competition! I live this lifestyle daily and IT works in so many aspects. I am a speaker/singer for women’s events around the country. When I see or hear a woman speaker who is not nationally known but has equal talent to those with a household name, everything inside of me says, “She just needs promotion.” At the risk of losing opportunities at getting invitations to personally speak, I continue to recommend and refer, despite the competitive nature within the Christian women’s speaker industry. Maybe it’s scriptural or maybe it’s the energy that IT creates, but when you make someone bigger than yourself there’s a residual seed that is planted. I am not surprised that in my prime (54!) I am booked more than I have ever been in 34 years of speaking. It took a drastic and dramatic turn when I encouraged, mentored, and supported my competition. That is IT.

  • Roye Glass

    I’m at a place in life where I want to grow stronger and deeper in my ability to lead others. The past 10 years have been some of the greatest years of my life as the majority of these years I have been bi-vocational serving as staff or volunteer in several church plants. Presently I’m volunteering at a new church while being a manager for a large company. 

    One of my life goals is to constantly be pursuing the best in my life and sharing it with those I am in contact with daily. God has given me many unique opportunities to be a bridge between the church and the world in which we live. I always want to be seen as one who has it and lives it!

    Based on what you have written about “It” I would love to have it as I continue to work to connect others with these principles and ultimately God. 

    Thank you for your leadership and consideration. 

  • Courtney

    Thanks for the mention of Craig – I just went to his website for the first time and enjoyed it! Maybe this book "It" could help me as I develop my blog. I'd love to know what the secret "it" is!! And I'd love to apply it to my web ministry to women (and women's ministry at church).

  • Obihaive

    To be honest, I've never read anything from Craig Groeshel before but I have heard of him on many occasions. I know he's a respected leader and very influential. I find him even more interesting after reading this post.

    I'm a church planter and I think having "IT" is important for our upcoming ministry. This book would be helpful in our future endeavors and your generosity would be greatly appreciated.

  • Scott Weller

    I really enjoy hearing Craig speak. He is an innovative leader who does whatever it takes to reach people for Christ. I would really enjoy reading his book because it would be an inspiration to me as a follower of Christ. I attend at the South Tulsa Campus. I hope I get the opportunity to read this book. It will help me in my ministry.

  • Seth Pickens

    I'm a new pastor (my first day was June 1, 2009). The congregation has experienced respectable growth and increased morale in that time, and in all humility part of the reason is because I know I have a modicum of "it." In addition to soaking up all of Craig's insight, I'm also looking forward to writing a review for my blog–something I do for all the books I read.

    In general, I see myself becoming a better and better leader.

    Thanks for posting this book review. Looking forward to getting it!

  • @SteveJeantet

    When It was first released, I had a pastor friend who immediately came down harsh on the book as if there were some formula for containing God. Now, I think his jump was both based on a lack of information and unfair as he had not read it. While we are to depend upon the Holy Spirit, we also clearly have are called to search out principles to lead our churches well. I would like a copy of the book in order to honestly engage the book myself, not on a jump to conclusions, but on a first-hand interaction with the book.

  • sharri tiner

    My first experience with it came from passing by a church. That's right, I didn't need to even enter or even think of trying the church. Everytime I would pass by during my day, I would begin to weep. One day I went inside and I had the sense of freedom to cry( that is…in public…quietly). I would have to say that was my first encounter with "it". I would like to explore this experience and that's why I would like to read this book. I'll most likely purchase a copy if not selected for a free copy. The church I spoke of is Beverton Foursquare Church in Oregon. I moved in 2006 and I am looking for a church that had what I sensed there. That church really has IT. I hope this helps, Sharri Tiner

  • Liza Christian

    Mike, I found Craig Groeschel's remarks both pithy and straightforward. He seem authentic, disarmingly sincere, actually, and understands our interdependence within the Body and our dependence upon God, all the while, a partner with the Maker of the Universe. All good considerations.

    "It" – or the concept, reminds me of a key marketing lesson many of us in that trade learned years ago: you sell the sizzle, not the steak. While Groeschel adds to the toolbox for leaders, he isn't trying to box us in to a formula, or a 1-shot strategy. I like that.

    I have lots of food in my house, yet when I went to select something for breakfast, my palette wasn't excited about anything in the fridge or the cupboard. A memory of the little cafe on the boulevard – the one with the rotating local art work adorning the wall – the one whose flavors waft from the kitchen and swirl around the odd wooden tables and mis-matched chairs wobbly resting on scratched floors… the one where you salivate at the first bite of your order and wish you didn't care about table manners or you'd lick your plate clean. That one. That's the "it" Groeschel wants us to discover.

    The mundane doesn't unlock the supernatural… pumping out dogma only repels the doubter… the scrappy, polemic soap-boxes we Christian's often preach upon don't engage the zeitgeist, it only adds to the discordant – what they call "hypocricy."

    But, if we possess even a fragment of the illusory "it" – people somehow know that God is there – His presence is among them. They may have no label for it, yet it fits that core need – what C.S. Lewis noted as being created for another world.

    They (we) hunger for more. God is glorified. The mission of the Church is realized. Once more. Again. Father. Beyond.

    If you send me a copy, I'll send this through my lending library.

    Thanks, Mike – you're great about sharing resources.

  • Liza Christian

    Mike the "special contact form" link results in a 400 Bad Request error. No place to provide a shipping address.

    You write: "Fill out the special form. I have set up a separate contact form to make it convenient for you to provide your mailing address. Please do not put your shipping address in your comment. This will automatically disqualify you."

  • @jmiles_tms

    I love the generosity inherent in the ARC (Association of Related Churches) which our church is a part of. As a part of One Prayer which happened this summer I was able to hear from Craig and loved what he had to say. I'm also a big fan of Dino Rizzo and the SERVOLUTION movement he has started. As a ministry leader (I lead the 20-something ministry at our church as well as the SERVOLUTION ministry) I definitely see the benefit of this book for our church. I also see benefit as a business owner (I own my own software development company).

  • KarlaAkins

    I'd love to have a copy. It sounds just like something that would help my husband and I as we lead our congregation in rural Indiana! Thanks for this post!

  • James

    I want to know what "IT" is? "IT" must be very special and important for you to be giving "IT" away. I must not have "IT", since I don't know what "IT" is, and I don't want to miss out on "IT". Therefore, please send me a copy of "IT", so I can put "IT" into practice in my life and ministry.

  • @willadair

    I have heard Craig is a good communicator. Would love to see if his theology matches the praise of his communication skills. I am a broke church plant and can't afford to buy the book to find out. Always enjoy reviewing books.

  • Dan

    love craig groeschel's heart // love reading // love freebies! // love IT….

    Please send IT to me…need IT, want IT, got have IT!!!

  • Benjamin Armstrong

    “It” is something that I have been trying to figure out for a long time now. “It” is something that, as I go around to churches to help with media needs, is missing all across the States. I definitely would love to have a copy of my own so that I can read it, mark it up and implement it into my daily life!

    I have read bits and pieces of “It” here and there at bookstores, but I haven’t been able to read the whole thing. Thank you for considering me!

  • Prayer Coach

    Thanks for offering the free 'it'. You must be doing well to splurge like this, but I would be grateful for 'it'. A buddy and I are just starting up a new ministry (, and 'it' would be beneficial for us to think through. Thank you for the summary of 'it' above.

    • Prayer Coach

      I found this offer by a tweet from @MichaelHyatt. I retweeted the offer on @praytelNET. The linkn above pulled in the ')' by mistake:


  • Duane R Nisly

    Craig has been a constant inspiration for me – especially because of his direct, passionate message that points toward a life sold out for Jesus. I heard his speech at Catalyst last year regarding this topic – it deeply impacted my life and I have wanted the book ever since. Thanks for the opportunity.

  • @Teknician

    Sounds like a great book. I would love to read it because formulas and step by steps don't move me. God's spirit is not moved by checking off a list but by the heart of a man. Anything that can help to mold me into someone more usable by Him is worth pursuing.

  • Holly Myers

    My husband and I have been in ministry for about 7 years now and the passion we have now has not come from support or even encouragement. We realized long ago that in order for you to be a threat to satan you must have an all out desire to serve JESUS alone:) we have endured but God has blessed us with a new love for one another, our students and for Jesus. "It" hmmm I think about the 70's show with sigmond the sea monster and how no one knew he even existed but always seem to make a difference. The same way with so many churches I have visited, the blogs I have read and the sermons I listen to on my ipod and I have always wondered what that "it" was that each of them had. I believe this book would provide me and also my husband a new look through another set of eyes that are fixed on what counts more than anything a deep desire and love to serve God NO Matter the cost:)

  • mark_widner

    I really enjoy Craig and his insights. I appreciate his insights and frank approach to issues. In a world of sugar coated information Craig has never failed to leave me thinking deeply regarding his messages. I work with youth and I think that his approach to capturing and sharing a vision is something I think the men I work with would benefit from this book and subsequent discussions.

  • Chris Quinto

    I am a student pastor in Amarillo, TX and I want to lead my students to find "it". I would love to read this book and get a better understanding about how to find "it" and keep "it" at the forefront of my ministry to help it grow and be as relevant and dynamic as possible.

  • Rick Weidman

    I am a church planter in the Myrtle Beach, SC area and can use all the insight and help I can get, especially from someone like Craig!

  • Matt Bowman


    I think it says a lot about how you value leadership that you'd partner up with your "rival" in the business. That kind of partnership speaks volumes about your leadership.

    I'd love to get my hands on a copy of Craig's book. I currently in a season of transition in my ministry & would love to spend some of the time absorbing what I can from other leaders so that I can hit the ground running with "it" in my next place of ministry. Thanks again

  • Clint

    Craig is one of those cutting edge pastors we look and in awe attempt to glean special inspiration from them. Through their teaching we see our potential and the potential of our variouse teams… and would definitely love to have copy of his new book…

  • Gabriel Spence

    I am the campus pastor at a newly planted vintage church in Southlake, TX. Most of the books I am reading at this stage in my life greatly affect the culture of a newly formed church. We plan to start many campuses someday and the advice that Craig gives through this book would be a tremendous benefit to our church leadership team as a whole and to me personally as a pastor. It will be one of those transferable elements that will go with us to each new location we plant. Thank you Michael for making this available to us.

  • Elle

    Working in a Christian non-profit ministry it is of utmost importance that we have "IT" at all levels of the organization. Because if we miss "IT" then people we serve will suffer. The idea of the "break-through thinking and how one idea can change everything" is exactly what I believe the ministry needs right now.

    "The fact that I can plant a seed and it becomes a flower, share a bit of knowledge and it becomes another's, smile at someone and receive a smile in return, are to me continual spiritual exercises." Leo.F. Buscaglia.
    I believe in passing along knowledge, and can guarantee to pass the book along for other to glean from.

    And, as all my appeals for free books go, we in Canada need to win more often. Send it up North, eh!?

  • richkao

    Everything rises and falls on leadership. A growing church can only be lead by a growing leader. Staying abreast of the leadership literature is one of my favorite things to do, and my leadership library, next to prayer, is the largest collection I have.

  • Rick Weidman

    I am a church planter in the Myrtle Beach, SC area and can use all the insight, practical advice and wisdom that I can bet my hands on, especially someone like Craig! Thanks for considering me for a copy of the book! Blessings…..Rick

  • Martin

    I would love for my wife and I to get "IT" again. For a long time, we've not been "it". First we were too young to get "it". Then we didn't make enough money to get "it". Then we didn't know enough to get "it". Then we changed churches, and we were in the wrong demographic to get "it". We knew too much to get "it". So, when I get this book from you, I will finally be able to say, "I have 'it', and I'll lend 'it' to you when I'm done with 'it'!"

  • llewokj

    It seems as if the church in America is declining due to a lack of "it". Leadership – Jesus Style – strong, determined and without compromise in a world of post-modern relativism. Whew!

  • @jcogginj

    I have been in the ministry for 35 years, and one of my greatest challenges is to "act my age" while staying current. Although "it" is very hard to define, I often know when I have "it" and when I don't. At other times, I am totally unaware that "it" has illuded me. The premise of this book is intriguing, and if it delivers (how churches and leaders can get it and keep it), it will certainly be a book worth sharing with others on our staff.

  • Greg Lancaster

    As founders of ""Don't Faint Ministries We have no idea what "it" is that we need more of to be successful in ministry. But that is the desire of our hearts.
    We are very intrigued by this book. For 15 years we have been faithful to serve but have always felt as if there was something MORE. We seek more of God and without a doubt we find Him but still it is obvious that:
    We need "it."
    Apparently we lack "it."
    We are open to receiving "it."
    We are seeking "it."
    We hope to find "it."
    We are willing to pass "it" along.
    We would love to win a copy to learn more from Craig Groeschel on the subject of "it." (even if he is a Zondervan author:) )

  • philldo

    I want IT.

    This book would be a great asset for me as I build new web experiences for churches. The web is vastly growing in its influence as a platform for ministry. I seek to be the best leader that I can in this quickly evolving field.

    Also, thanks for being such a great resource yourself and freely sharing.

  • Fokke Kooistra

    Hi Michael,

    I didn’t know he also is an author. I listen to his sermons as podcast. Would love to read his book!


  • Melinda Lancaster

    As I sat this past weekend with friends, who attend a church in Brentwood which was built less than a decade ago, that is on the brink of being closed due to lack of growth this very subject came up. What is "it" that makes some churches alive and vibrant and others dead as doorknobs?
    Our friends have until April of 2010 to help their pastor reach the milestone number needed to save this congregation. We will be going to help, but hardly know where to begin, however after watching the clip I can see that we could benefit from "It."

  • marina

    In May 2007, my husband felt undeniably “called” to leave his successful, full-time career as a civil engineer to pursue missions work full-time. Now he and I are working hard on building “Team Berryman” which is our e3 Partners church-planting team. We are definitely “all-in” and in serious pursuit of God. We work from our home. We work together. :) It would be so helpful to determine if we have “it” while we’re still in the beginning phase of ministry together. Sounds like chapter 3 is a must-read for us along with the final chapter for sure.

    Thanks for the review – hope I win a copy!

  • Heather Erbe

    I’m a part of a new start up church in Kalamazoo michigan. We’ve been growing a little bit but would love to know what this guy has to say about ministry and church life. Any tips are good at this point since we are a new growing church.

  • Clif

    I’m 75 years old. If I’m ever going to get “It” I had better do it now! This book will make happen what hasn’t happened for me yet. I have retired from 47 years as a Senior Pastor. Young pastors coming to my blog and reading my reviews will learn how to get “It” and pass it on. I really want to read this book.

  • william

    wow sounds like a great read. hope to incorporate it in our new church plans. can see our vision growing through this book.

  • Steve Blumer

    Last year, I heard Craig speak at Catalyst about the IT. I was at an odd place in my life where I wondered whether I should be in paid church ministry. When he talked about finding IT, my thought was I’m not sure I want to. I went back thinking about why I didn’t want to find my IT. I determined that I was tired of working a second job so that I could pursue my likes of working at the church we attended. My options were to move to another church to become paid staff or find a different career passion altogether. Shortly after that, I lost my job and couldn’t really find anything. The place we were renting needed to go up for sale, so my family was found without income and booted out of our home. It was then that I owned it up to God and said “what now?!” Now I’m the Executive Pastor at that same church, living rent free on church property, working every day doing what I love.
    Though I still haven’t sought out what the IT might be for me, I’m on my way of finding it out. Would love a copy to help me find the IT for me.

  • ClayofCO

    As a concept guy, I was immediately captured by the concept of this book–I want to get "It". As I read the qualities of "it-ness" I was even more hooked.

    My wife and I lead a small, family-run parenting ministry. We write, speak, and publish, but mostly our hearts are to move Christian parents to see themselves as part of a movement of God. I'm really drawn to It because it is not another "corporate" model, but rather what I'd call a "movement" or "ministry" model for leadership.

    We're launching a new ministry intiative to mothers, and it will require not only giving leadership, but training leaders. I think It could give my wife and me language and concepts that will help us to communicate our vision for a ministry movement to mothers, and train them to become leaders.

    Thanks for considering me for a copy.

  • David Holder

    I am really interested in looking azt what the church of the future might look like and yous an example of one approach that I would like to know more about.

  • Mary West

    I am a coach for 1-5th graders in church on Sundays. I have written my first childrens inspirational book which is the gospel message written in rhyme. IT would mean so much to me to acquire a copy of this book. The reason I wrote my book is to fufill the great commission and to leave a legacy behind me of being known for leading people, young and old to Christ. IT has such signifcance to me and I hope to be impacted by its message in my community and around the world. Thank you. In His Love and Care, Mary

  • jackheimbigner

    Michael, I graduated from college last year and work in collegiate athletics and though I do not take class anymore, I have been inspired to learn more about organizational ideas, theories and concepts that will help not only athletics business grow, but myself personally and professionally. I had a friend suggest your blog, and from some of your past posts (Getting Things Done: An Update), I have learned some very helpful things that have made a difference in work and life. I am very interested in reading "It," and know that I don't have "it" altogether. I look forward to reading future posts and am hopeful to recieve "it."

  • friendoffoxohio

    Wow! This really struck a note with me when I read the notes about the book. I am in a leadership position and would love to have "it." I believe that I struggle in my attempts to become a great leader. It always seems like there is something missing as I try to become a better leader. I have purchased teaching series from lifechurch before and he is an excellent teacher. Thanks for the opportunity to pick up It!!

  • Jesse McLaughlin

    I’ve seen IT. I’ve heard IT. I’ve felt IT. I’ve participated in IT. Unfortunately, as this book undoubtedly recognizes, IT is very difficult to find. Can I be a part of IT again? I don’t know. What I do know us that it is my desire to constantly and consistently challenge myself, my family and my church to do those extra things required to push all that we do to the next level.
    Whether this book will show me something new, I do not know, but learning how leaders of other churches do what they do well is important.

    I’m confident that IT would be a valuable addition ti my learning about how to serve more effectively in ministry and would love to get a copy of IT from you, Mr. Hyatt. Thanks for the opportunity!

  • @ericsyfrett

    Saw Groeschel speak on this book at a conference and he really has a gift for bringing IT! Thanks for the opportunity and would love to have this book.

  • Brian Pickerel

    I am 28 yrs old and am really passionate about learning how I can become the best leader I can be. Invest IT in me. You will be very happy, because IT

    I= I really need this book, and T= thank you for sending me the it book.

  • Lana

    Simply, I want to be the person who can better bring my “it” to our team.

    I’ve been on church staff for 20 years, and will be stepping into another area in the church requiring more “it”-ness–continuing & overseeing the building of volunteer teams. Anything I bring will be God’s grace because I feel so inadequate. Anything with which I can avail myself to be of help is appreciated.

    Thank you!

  • Jason Walker

    Michael: Top 3 reasons you should pick me:
    1. I am young and impressionable. I will take the book to heart
    2. I have never really won anything – it's time and I'm over due.
    3. I will give you a big thank you when I see you at Catalyst and tell everyone I know how cool you are and that you hooked me up.

  • Lana

    Not sure if my first comment posted. Forgive me if I appear twice!

    Simply, I want to better bring my "it" to our team.

    As church staff for 20 years, I'll be stepping into another role within the church, and I need God's grace, because I am inadequate. I also want to do my part, and avail myself to any equipping necessary. Looks like this book will speak to issues that will help in this process!

    Thank you.

  • bwilliams

    I've started coaching small group leaders and this book hits the mark when leading leaders. I would love to discuss it on my blog and then give it away to one of the leaders. Thank you for the opportunity.

  • Sandy

    I would love to receive a copy of "It" to give as a gift to our church's pastoral staff. I believe our church (a 2,000 Sunday average attendance church community with 5 services) has the "it" described, but hasn't probably understood what "it" is that God seems to be blessing. We now may be on a threshold to greater ministry. This book could provide a timely message about being aware of these qualities, and how not lose them as we continue to grow. We also are partnering (mentoring) another church in this area, so these principles could be multiplied. Thank you for your consideration.

  • tlyates

    Here is the thing, Craig has it, lives it and loves it. If you have followed Craig at all you know that "it" for him is absolutely Jesus. The beauty of this book (and others of Craig's, particularly Chazown) is its powerful leadership content I can easily share with non-believing leaders. God has given Craig the ability to influence kingdoms and nations (Jer. 1:10). I love to share "it" with my clients in any way, form or fashion possible. Craig makes it easy to do. Thank you for sharing your thoughts. ty

  • Johncoxlive

    I would love an opportunity to use this book to help focus and
    move my ministry to a new and more effective place as
    a leader, a father, a husband and a Christ follower.

  • Calum

    I would like a copy of the book as it will help us get the non profit we are working on get up and running.

    We have been hitting our heads against a wall trying to make people see how remarkable we are. We are good at what we do but we have been missing a very valuable point made above.

    Ultimately, God gives it and you can only have it if you pursue Him—not it.

    I believe this is what we are missing and this book will get us back on track.

    Thank you

  • Derek Berg

    As a regular reader of your blog I think you have "It" and with today's post I know you have at least a 100 copies of "It". As for me I do "IT" for a living for our church. I want to make sure that we continue to strive to get "It" as I do "IT" enabling others to focus more time on getting "It". So hopefully you'll feel "It" as you read this and allow me to get "It", that's "It" for now.

  • Tommy

    As a minister, I have been very curious about his church model. I have heard quite a few people talk about his book, but have never picked it up. I agree that some churches have "It" and some don't. That may sound unholy, but some churches actually do things different, not just for the sake of being different, but because they want to be relevant. My hope is my church will seek that relevance. To start a church the way he did was to see a need to be relevant in a culture that has people who have never even entered a church door. I'd love to have a copy of this book to see how I can look for "it" and see if "it" exists at my church and if not, why.

  • @Jonathanstarkau

    I'm a pastor from Australia who began following you @MichaelHyatt when you started following me on tweeter. I have enjoyed reading your tweets and found them very helpful. I have since became a reviewer of Thomas Nelsons books and posted my first review of Max Lucado's "Fearless" on my blog If I am sent a copy of "IT" all the way from the US to Australia I will know that you are just it and a bit! I'll also have our ministry team read 'it' if I think 'it' 's all 'it' 's cracked up to be!

  • jacob van sickle

    The reality is: We serve a God who loves us with an eternal passion. He loves us so much he sent his Son who was willingly tortured and murdered for our sins. His Son, Jesus, is the way truth and life and no one comes to the father except through him. Because God is just and perfect, heaven and hell are real places and everyone who has ever lived will spend eternity in one of these two fates…. this is reality.

    If this book will help me be more in tuned with reality and teach me how to lead others in view of reality, I want to read it. If it will not help me be used by God to save a dieing humanity, then I don't.

  • Gareth David Hogg

    When I was little I watched the movie IT written by Steven King. Really disturbed me and gave me terrible nightmares. Every-time I walk passed a drain in the road I think a freaky clown monster is going to grab my leg. Now that I have given my life to Jesus I really want God's IT and so I need a copy of Craig's book to help me renew my mind and forget about the counterfeit IT! Thanks, appreciate it.

  • Mark Renfroe

    I lead a Christian organization working in one of the toughest parts of the world…the Middle East and North Africa. While good governance is needed and expected, it alone will not produce spiritual fruit in such a spiritually dry climate. In order for the organization to grow, I need to grow. I believe Craig's humble approach to personal/spiritual growth will be helpful to me as I further develop into a leader with more of IT.

  • EdwardPaz

    Mr. Hyatt…

    I am 27 years old and am the Founder/Executive Director of a non-profit organization by the name of Designing Your Best Year Ever! based out of the Bay Area, CA.

    For the last couple of years, from a distance, I have followed the ministries of Andy Stanley, Craig Groeschel, Mark Driscoll and Jentezen Franklin, and I have been amazed by their organization's ability to have an abundance of "IT."

    I have a sincere desire to build a company that has "IT" and believe this book would be a great resource for me as I endeavor to do so!

    My mission in life is to complete to the very last detail what God created me for, and from your review I can expect I am going to need "IT" to do so!

    Thank you for considering me as of one of the 100 individuals you will be sending a copy of "IT" to! Your work has been a blessing to my life and I appreciate your leadership!

    Edward Paz

  • @matt_mccomas

    I neeeeeed this book! I'm stepping into uncharted waters this spring as we launch a brand new campus ministry in the Portland, Oregon metro area. We'll be seeking to give thousands of college students in one of the most liberal, unchurched cities in America the chance to say yes to Jesus Christ. I would love this book as we begin to create the leadership culture around our ministry!

  • @nmabry

    I appreciate Craig's story and how it can encourage us all. I love to listen to his biblically-centric speaking. He's a proven leader in coordinating the One Prayer initiative, in which our faith community has participated.

    I heard Groeschel at Willow Creek's Leadership Summit. I value any thoughts he would have on leadership and would love a copy of IT to read personally and to share with my leadership team.

  • @austinbrowne

    We are all called to be leaders–albeit at different times, in different contexts, and in different ways. As a graduate student studying Organizational Development, my primary interest is in change management and its symbiotic relationship with leadership and lifelong learning. Having read many texts on the subject, I am intrigued by Groeschel's perspective and definition of "it" leadership.

    The seven principles outlined in your blog post are essential characteristics for all organizational leaders ranging from Fortune 500 CEO's to non-profit Executive Directors to both formal and informal leaders of a church. In school, we use case studies as a tool to reflect-on leadership decisions, work through possible alternative solutions, and dissect both intended and unintended consequences. All case studies to date have been on for profit institutions–thus I am interested by the cases outlined by Groeschel and his team as they examine organizations that meld both traditional and volunteer leadership structures and the joys and struggles that come along with working with such diverse stakeholders.

  • I've Lost "IT"

    I've lost "IT"!

    What's sad is when I possesed "IT" I didn't even know it. After reading your post, I am only now looking back and realizing "IT" is gone. I've known something has been different over the past 5 years, but haven't been able to put my finger on it.

    I would love a copy of the book to help me understand how to get "IT" back.

  • @geofflittle

    This sounds cliche'd perhaps, but is no less true – my job as best I can tell is to fit my story into the life story of Jesus of Nazareth: to approach my life with humility, sincerity, tenaciousness, zen-ness, cutting-edge-d ness, witness, and "all-out-edness" (including martyrdom if necessary). This is what I find in the Gospel narratives, anyhow. This said, it appears that this book is a tool to help organize these imperatives. Christ attracted thousands in his lifetime without so much as a brochure (that we know of), and left a life millenia later of unsurpassed impact across planet Earth. That's it-ness if I've ever heard of it. Not that I want to be famous for fame's sake – but I do want to lead others (including myself) into deeper ways of love and respect for all across the world. I'd like a copy of the book as I go deeper into service, leadership, sacrifice, nonviolent revolution, and apostolic witness. Plus, I hope its got some funny stories – that'd be nice too.

  • oforo kimambo

    M not a good reader and it is the first time I heard the name Craig in writing industry. I was so moved by your review and found out the this book is a must read, when it reach this end I will be glad to pay for it.

  • @DaveAnthold

    It = Innovative Turbulence. It appears that for churches, companies, and internal organization to really transform they have to be willing to shake things up a bit. They have to try new things (innovate), learn through their failures (turbulence) or they will not be all that they can be (pardon the Army pun). Growth happens when we experiment. Just as chemistry class was good for bubbly beaker projects, our ideas can be full to overflowing with new and exciting projects as well as many mishaps. Without the mishaps, we never would have some great ideas both in Chemistry and in churches.

  • Whitney Capps

    My name is WhITney Capps. My name's got IT, but do I have IT? I don't know. More importantly, does our church? I'd love to find out. My husband and I are prayerfully considering leading small group development for our church. I'd sure like to know how to help leaders catch the vision for IT if God says "go for it."

  • Fran

    During my career I’ve been exposed to good leadership and bad leadership. As a leader, I’ve learned from those examples, through training opportunities and from my own missteps. Filling a leadership role in a ministry can be a completely different experience (compared to “industry experience”). Recruiting, motivating and retaining volunteers is often more challenging than leading employees.

    My own history, including many mistakes and “failures”, supports Greg’s conclusion that God is a key element in successful leadership. Bringing God into my workplace has clearly improved team dynamics, issue resolution and productivity. Now, I’d love to better understand the qualities of effective ministry leaders. Does the busyness of service preempt God in the work at hand? I can see how that might be so. I'm particularly interested in the case studies.

    • Fran

      Except of course that I meant "Craig" not Greg". :)

    • Fran

      Lindsey's e-mail indicated I should tell you where I heard about this post. I follow you (Michael) on Twitter so I read the Tweet on Monday. I've been thinking about the book since I read the review and finally decided to throw my name in the ring!

  • Noah

    Hi, well I am the Youth Leader at my church. I served in the Air Force for 6 years serving in Baghdad and Kuwait. While I was in the military I decided to surrender my life to what I felt God calling me to do. So when I got out of the Air Force I decided to help out at my church where my dad is my pastor.

    The first day I was out of the military and back in San Antonio my dad asked me to lead the young boys class, after taking over there class I was asked to help with the youth group after the Youth minister stepped down.

    Our church is located on the south side of San Antonio and in a low income economic area, i don't get paid any stipend but I work with the kids because I love making a difference. After helping with the kids for a few months, I started to plan events, and lead the Sunday Morning and Weds Evening Bible Studies.

    After a year and a half, I am using more people to teach and help out. It feels good that even though my youth group isn't huge, and we get on a good night 15 people, I feel that God is using us.

    I work at Home Depot and I coach part time at a High School on the football team, and I go to UTSA full time studying History, I really want to be a teacher and Full Time Coach. Even though I am busy I love helping kids who need it.

    My kids deal with drugs, gang violence, and other terrible hardships. I would like to receive a copy of this book because If I can find out some ways to get IT, maybe I can learn some more methods to see if more kids can come to know Christ.

    Thank You.

  • Ben Villescas

    I am a missionary in training @Seminary and would like to glean insights from the book to put into practice in future church plants on the mission field and possibly here in the states-I desire a double portion of the Spirit in ministry and I want to know how to get "IT"

  • Jeff Miller

    I want this book becasue for years I thought "it" was a creature on an old black and white show and did not want "It." Now that I know what "It" is, I would certainly love a copy of this book.

  • @curtislbaker

    So bummed I missed "It"…the deadline. I have seen it cut off because leadership didn't know how to explain IT and IT didn't fit within a simple theology. I have seen IT change and transform kids that has lasting fruit and causes a deep hunger within them for more of IT! Thanks for getting IT out :)

  • Nannytaxi08

    To get closer to god and be a better Christian