Book Yourself Solid Illustrated by Michael Port (Hoboken, NJ: Wiley, 2013)
I read Michael Port’s original book, Book Yourself Solid, and loved it. The subtitle says it well, “The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling.”
Now Michael has published the illustrated version. It’s a totally different experience. It makes the book more useful, more scannable, and more compelling. I literally couldn’t put it down. The bite-sized tips are pure gold, one after another.
If you need to attract more clients—the right kind of clients—and generate more business, this book is for you. I highly recommend it.
The MacSparky Markdown Field Guide by David Sparks and Eddie Smith (David Sparks, 2013)
One of the biggest problems writers face is distraction. It is especially frustrating when the very tools designed to help you become a distraction.
That’s why I am now writing eveything in a simple text editor, using a method called markdown. It enables me to remove the clutter of technology and just write.
If you have an interest in learning markdown, I recommend The MacSparky Markdown Field Guide by David Sparks and Eddie Smith. I read the whole thing last week in one sitting.
It is an iBook, so you will either need an iPad to read it, or if you don’t have an iPad, you can purchase the PDF version. The book includes 137 pages, 27 screencasts, and an additional hour of audio interviews.
The Ultimate Sales Machine by Chet Holmes (New York City: Portfolio Trade, 2006)
This is by far the best business book I have ever read. I know that is a big claim, but I found the book enormously compelling. It is full of real-world examples, brilliant strategies, and proven tactics. And make no mistake: this book is not just about sales. It is about life and an approach to running a business that is different than anything I have ever read. I can see why Tony Robbins partnered with him. (Sadly, Chet died of leukemia in 2012.)
This is one of the most revolutionary health books I have read in some time. The author’s basic premise is that wheat and wheat products are responsible for many of the health maladies that plague modern Americans, including obesity, diabetes, arthritis, dementia, and more.
When I first heard about the book, I dismissed it because I have always been taught that wheat, especially in its whole-grain form, is healthy for you. He presents a compelling case that the wheat we eat today bears little resemblance to the wheat of one hundred years ago. It has been so genetically-modified and hybridized that our bodies can’t process it. The result is chronic inflammation, leading to everything from poor health to a general lack of energy.
The book is pretty technical. The author is a medical doctor, and he is determined to prove his case with hard data and lots of science. Fortunately, he weaves in lots of case studies about his patients and how a gluten-free diet transformed their health.
As a test, Gail and I, along with a couple of our daughters with Crohn’s disease, decided to give the diet a whirl. We’ve been on it now for two weeks. I can honestly say that I have never felt more alert and energetic. One of my daughters has already lost ten pounds.
Get Off Your “But” by Sean Stephenson (Hoboken, NJ: Jossey-Bass, 2009)
This is one of the best books I have read this year. It is written by a man who overcame enormous physical disabilities to succeed. He really does take all the excuses away. Better yet, he offers practical advice that can literally change your life. This is one of those rare books that I was sad to see come to and end. It is the perfect book to read in preparation for the year ahead.
Book Yourself Solid by Michael Port (San Francisco, CA: Wiley, 2010)
This is one of the most inspiring and practical books I have read in a while. If you are in the personal services business, it is must-reading. The subtitle says it all: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. This book has 81 reviews on Amazon—68 are five stars!
Paid to Speak by Various NSA Members (Austin, TX: Greenleaf Book Group Press, 2011)
This is one of the few books I have read on public speaking that covers more than just communication. The book also deals with the business side of public speaking. I found it very helpful as I shifted from amateur speaker to professional.
Do the Work by Steven Pressfield (New York: The Domino Project, 2011)
If you are a writer—or a creative of any time—this book is must reading. It is not that different from the War of Art, but I found it more focused and helpful. If you are having a hard time getting started on that really important project or if you are stuck, this book is for you!