Buzby Outperforming Previous Hermie Titles
I just received an e-mail from Brian Mitchell, VP of Marketing for General Markets and Specialty Products. He reports that
In the first seven weeks of Soundscan (Christian retail only) sales scans, Buzby the Misbehaving Bee is outperforming all previous Max Lucado’s Hermie & Friends titles …
We are experiencing a 49% increase in sell-through from the original Hermie: A Common Caterpillar release and 122% increase over the last release, Webster the Scaredy Spider.
Hermie has become our dominant children’s brand at Tommy Nelson. It is encouraging to see that it is still building in strength. Congratulations to Dan Lynch, Dee Ann Grand, Bill Reeves, Brian Mitchell, and everyone else who has been working with Tommy on this important brand.
Posted on April 1, 2005
In: Publishing
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