Remember the successful hamburger campaign that promised you could “have it your way”? If you want no mustard, extra ketchup and two lettuce leaves, just voice your desires.
If you want to get noticed in the digital age, waiting for someone to choose you is the worst strategy. You have everything you need to start sharing your message today—fingers, keyboard, and the Internet.
Even if they don’t consider themselves writers, most people dream of writing a book. And there’s never been a better time to do so. The stigma of self-publishing is fading away, replaced by countless success stories from first-time authors making a name for themselves.
Psychologists believe there are two reasons people choose their behavior: They are motivated intrinsically or extrinsically.
Intrinsic Motivation: This means a person chooses a behavior simply because of interest or enjoyment. The act of doing the behavior is itself the reward. One researcher defined intrinsic motivation in terms of what people will do without external inducement.
For months I wrestled with a new book idea. I didn’t want another rejection. So I crafted a killer proposal, polished the chapters, and sent it off to a publisher. Then I waited. And waited. The only time I’d gladly wait so long for results is on a deathbed.
It’d been six years since I first started writing. Finally, after thousands of hours spent learning, creating, and rewriting, I believed my time had come. My book would be published.
Your readers decide whether your blog post is worth their time within a few seconds. Most of that decision is based on the post title (or “headline”).
Some of the highest paying work in the copywriting business is creating headlines for magazine covers and tabloids. Think about it. Aren’t you sometimes at least tempted to pick up those magazines in the grocery store line? That’s the power of a great headline at work.
Nobody wants to lead an average life—at least nobody I talk to. But it's easy to do. We get lulled into a coma of ease and familiarity. Then we medicate our boredom and futility with entertainment. Before we know it, half our life is spent and we've done practically nothing important.
Jon Acuff's new book, Start, is the perfect alarm to wake us up and help us pursue a truly meaningful calling. The subtitle says it all: Punch Fear in the Face, Escape Average, and Do Work that Matters.
If you’re a blogger who wants more traffic, more readers, and more engagement with your tribe, this post is for you. I’m sharing a simple five-part framework that will make your blog post titles (“headlines”) more compelling.
In my work as a marketing consultant and copywriter, I see this problem all the time: great content obscured by boring titles and headlines.
I have been pretty fortunate to have the opportunity to connect with some big hitters online. Aside from Señor Hyatt himself, here are a few of the others who have been gracious enough to give me a significant portion of their time.
- New York Times best selling author Tim Ferriss of four-hour everything fame
- International best-selling author Gretchen Rubin of The Happiness Project
- Passive income guru Pat Flynn of Smart Passive Income
- Mark Sisson over at Mark’s Daily Apple who has a blog that rivals Michael’s with 325,000+ subscribers
- Former professional football player turned LinkedIn guru and marketing genius Lewis Howes
When I started out in blogging, I didn’t know how to put a blog post together. I started by simply typing out my thoughts. But it quickly became clear that, if I wanted readers, I needed a better plan.
However great a writer you are, your posts will only get read if they’re well structured. That doesn’t just mean having a gripping introduction (though that’s an important part of it). It also means getting the main body of your post right.