When I began writing my blog, I wanted to reach everyone. Young, old, and anyone in-between. Choosing everyone as my audience seemed like a wise choice. It would give me the widest reach.
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But, man oh man, was I ever wrong. I should have considered narrowing my audience and writing for one specific person.
Your business’ website is everything. So how do you make sure it’s designed to perform its primary duty—converting visitors to customers? Let’s find out…
Whether you’re designing your own website from scratch, using an off-the-shelf theme, or hiring a designer to create your website, you’ll need to end up in the same place: with a website that performs for your business.
In Michael’s post on successful delegation, I left the comment:
“Sometimes in order to automate a task you might have to delegate it first, and then remove all the chinks before automating it…”
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As Michael mentioned, delegation takes quite a bit of time and effort to setup, but in the long run it pays off.
Regardless of your skill level, every platform builder can benefit from the six scientifically researched insights I’m about to share. I know my very good friend, Alisa, put these to great use.
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Alisa is a vibrant, charming, whip-smart professional. However, when she’d stand in front of a group to share her brilliance, she would lock up and deliver a wooden presentation. It was extremely difficult to watch.
Following Michael Hyatt’s lead, I guess you can say I have a significant platform. I’m mother of sixteen children. There’s “wow” for you. Needless to say, I get asked to speak for all sorts of occasions—women’s groups, conventions, and churches. I have a unique message on “Love in the House” that I enjoy sharing.
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My problem is this: I hate public speaking. I love the message, but the actual public speaking part makes me sick. My knees lock up, I can’t keep my notes organized, my voice shakes and I sound like I’m about to cry—because I am! Not a good combination for an audience who just wants to hear what a mom of sixteen has to say.
A little over two years ago, I jumped into an epic adventure while still in college. My friend, Joel, had just launched a small app to help him post better on Twitter. Joel had called it “Bfffr.” He quickly changed the name to “Buffer” a few weeks later, after he realized, that was much easier to spell.
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Fast forward two years into today. We were incredibly lucky to see Buffer thrive. Just this month, we crossed 650,000 users and $100,000 in monthly recurring revenues.
Nearly ten years ago, I made my first sale online for a $7.95 ebook. You would have thought I had just won the lottery. Dancing, high fives, pictures and a huge ego boost—all from one measly sale of $7.95.
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Now I’d like to tell you that from that day forward I became this “sales machine,” but that wouldn’t be true. Anytime you make something available for sale, self-doubt will kick in no matter how much experience you have.
Haters only get loud when you do things that matter.
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People who don’t stand up never get rocks thrown at them.
Remember the successful hamburger campaign that promised you could “have it your way”? If you want no mustard, extra ketchup and two lettuce leaves, just voice your desires.
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Consumers today are used to getting it “their way.” Hamburgers with extra pickles, radio with no commercials, an individual chapter in a book or a pair of socks that purposely do not match.
If you want to get noticed in the digital age, waiting for someone to choose you is the worst strategy. You have everything you need to start sharing your message today—fingers, keyboard, and the Internet.
Even if they don’t consider themselves writers, most people dream of writing a book. And there’s never been a better time to do so. The stigma of self-publishing is fading away, replaced by countless success stories from first-time authors making a name for themselves.
Psychologists believe there are two reasons people choose their behavior: They are motivated intrinsically or extrinsically.
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Intrinsic Motivation: This means a person chooses a behavior simply because of interest or enjoyment. The act of doing the behavior is itself the reward. One researcher defined intrinsic motivation in terms of what people will do without external inducement.