It’s popular to complain about social media and talk about how it is destroying our culture, but what if the exact opposite is true?
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I joined Twitter on April 6, 2008. A friend urged me to check it out. He was already using it and loved it. So after some initial eye-rolling, I tried it and fell in love with the medium too.
It wasn’t long at all before I discovered that Twitter is one of the most powerful communication tools ever invented. It also wasn’t long before I got an earful from critics who said social media was bad news.
Every author wants to sell a million copies of their book, but most won’t sell more than a few thousand. Why?
In my experience, most authors never think through what it takes to sell a large number of books—or build a plan to actually do it.
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The votes are in, and Mike Berry
has won an official Platform University
makeover. See the winning video below. I am thrilled to award him a full-service, bumper-to-bumper branding overhaul. Congrats, Mike!
One of the things I love most about Platform University is our ability to help platform-builders at all levels reach more people and create a bigger impact.
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One way we’ve done that is through platform makeovers. Last year we received an incredible response to the work we did with Jackie Bledsoe. Now we’re ready to do it again.
This is a guest post from Chad R. Allen, a blogger and entrepreneur who serves as an editorial director for Baker Publishing Group. In Spring 2016 Baker will publish my next book, coauthored with my friend Daniel Harkavy, titled Living Forward
. Find out more about it here
. You can follow Chad on Twitter
, and his blog
If you have ever known a clean-shaven man who quickly grew a beard, you have a clue about changes in the publishing industry over the past five to ten years. Publishing today looks very different from how it looked a few years ago, and the transition can catch you off guard.
Whether it’s the decline of bricks-and-mortar retail, the advent of ebooks, the audiobook boom, the democratization of media channels, or any of innumerable other changes, the shifts have been rapid and dramatic. Even the nimblest publishing professional can have trouble keeping up.
But among authors one group in particular has been able to capitalize on upheaval in the publishing world: bloggers.
I follow a lot of blogs. I also stop following a lot. Why? My day is the same length as everyone’s, and frankly life’s too short to read bad blogs.
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Once I started blogging over a decade ago, I became a student of the art. Through trial and error I learned what worked, what didn’t, and how to improve my approach. I’ve shared a lot of what I’ve learned right here and at Platform University.
One thing I’ve discovered is that when bloggers go wrong, we tend to do it in the same ways. And that’s actually good news because it means it’s easy to diagnose and fix many of our problems.
I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly.
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The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good news is that if you narrow your focus, you can get serious traction and build your following.
I’ve been talking a lot this week about Platform University. There’s one simple reason: Enrollment only opens twice a year—and today’s the cutoff. Tonight, after 11:59 p.m. Pacific, the doors close until fall. Can your message wait that long?
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If you have something to say or sell but feel like you can’t get the traction you message deserves, now’s your chance to join the one online community that can help you get the visibility you need, increase your traffic, and expand your influence.
Want to Blog Faster, Smarter? More Webinar Slots Opening up Now!
Registration for today’s free webinar, Blog Faster, Blog Smarter, is maxed out. But we’re expanding registration for two additional webinar times tomorrow.
Click HERE to Register
If you missed your chance today, don’t worry. I’m presenting the same great material Thursday, April 23, at 1 p.m. Central with an 8 p.m. Central replay.
If you want to blog faster and smarter, now’s your chance. But don’t delay. These spots are already moving fast. Once the registration is full, you won’t be able to attend either of the new presentations.
Click HERE to Register
Odds are good you have a story to tell and a message to share. But do you know how to get the attention of a publisher?
Along with a powerful personal platform, you also need an irresistible book proposal. If you had just one shot to hold a publisher’s interest and sell them on your book, what would you say? What would include in your pitch?
These days everyone knows that you need a platform to get published. But if you’re like a lot of people I meet, you’re overwhelmed, short on time, and not sure where to begin. It feels impossible. But what if I told you it’s easier than you think?
Part of our problem is that we blow things out of proportion. We think we need a massive celebrity-sized platform. I used to think that. Maybe you think that too.
But here’s the good news. It doesn’t take huge platform—just an engaged one. And that’s within your reach.
If you’re like most bloggers I know, you started with enthusiasm to spare. You cranked out content like crazy. But then life happened. Time got short, and you missed a post. Then two. Now it’s catch as catch can, and your readers don’t know what’s coming next anymore than you do.
What if you could get back on track and create more content in less time? It turns out there are four common obstacles every blogger faces to writing consistent, powerful posts. I know exactly what they are and how to beat them—and I’d like to show you so you’ll be able to produce compelling content with ease.
In my new webinar, Blog Faster, Blog Smarter, I’m sharing ten simple strategies that can help you overcome them and get cranking again. You can join in Wednesday, April 22, at 10:00 a.m. or 1 p.m. Central. There’s no charge, but the number of spots is limited.
Register for My New, Free Webinar!