If there’s one question about platform building I hear more than any other, it’s this: “How can I drive more traffic?” We’re all asking it, right?
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We want to influence as many people as we can with our message, and that means connecting with as many readers as possible. But how?
I’m a firm believer in getting outside counsel when I want to grow beyond my current reality. So I asked twenty-six of the top bloggers and communicators what they do to drive traffic, people like Tim Ferriss, Glennon Doyle Melton, Jon Acuff, and John Maxwell.
Three years ago, I recorded a screencast called, “How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less.” Since that time, more than 10,000 people have used that short video to launch their own blog. If you have ever thought about building your own platform, now is the time. Here’s why …
Until March 31, you can get your very own self-hosted WordPress blog for just $2.95 a month. Bluehost, the No. 1 hosting company recommended by WordPress itself, is offering its lowest price ever—but only through me and four of their top affiliates.
Note: Even if you already have a blog, it’s worth taking advantage of this unprecedented price just in case you want to launch another web property in the future. I did. It’s a steal.
Welcome to Season 3, Episode 8 of the This Is Your Life podcast. In this eighth episode, Michele Cushatt and I discuss how to stay consistent with your blogging in just 70 minutes.
One of the most important aspects of building your platform is consistency. But creating great content on a regular basis is time consuming, right? Not if you follow my simple, step-by-step workflow for content creation.
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If you make a stellar product but don’t provide stellar customer service, guess what you won’t have? Very many customers.
Courtesy of iStock/Dean_Fikar
If you’re looking for a competitive advantage in business, customer service is the answer. Why? It’s like investing in both customer loyalty and your promotional budget at the same time. Customer service is the new marketing.
I thrive on the creative energy of change. It’s what drives my interest in entrepreneurialism and technology. It’s also what’s behind this new design of my blog.
Courtesy of iStock/Trawick-Images
The old design was dated—“long in the tooth,” as they used to say. Beyond that, my brand has grown beyond leadership, and I wanted a design that served readers by better representing me and what I do.
If your branding doesn’t represent you, you’re not serving yourself or your audience.
In our direct-access economy, there are few assets more valuable than a good email list. But what qualifies a list as good?
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The first answer is usually size. We base our value judgment on how many people are on the list. It’s the same for social media metrics. The more the merrier.
But not so fast. Reach is not the same as influence.
When I first started blogging social media was practically nonexistent. Now it’s a major driver of traffic.
Unfortunately, with all the new platforms and strategies, it’s more complicated and time-consuming than ever. Or, at least, it was until I found CoSchedule.
Some people are uneasy or even defensive about making money—as if doing so is an imposition on others, or worse. Because of that many are hesitant to monetize their platforms.
Courtesy of Defense Imagery
When I first started blogging, monetization didn’t even occur to me. But I had expenses that began growing as my reach expanded. I joined the Amazon affiliate program to offset my costs, and eventually started selling space for select advertisers.
I felt odd about it at first, like I was somehow taking advantage.
Please help me choose a new podcast cover art design. This is a simple, two-question survey. Thanks in advance for your help.
I’ve been an advocate for robust online conversations since I started blogging over a decade ago. But I’ve recently decided to remove the comment section from my blog. Here’s why.
I’ve used the third-party Disqus commenting platform for several years now. I love its functionality and the way it facilitates conversation. But I don’t love the company’s new advertising strategy, which places content-related ads in the comment feed of blogs and publications like mine.
As if fighting spam isn’t hard enough already.