You can't use up creativity. The more you use, the more you have. -Maya Angelou
You can’t use up creativity. The more you use, the more you have. -Maya Angelou

Click here for my complete collection of quote card images.

Writing is like wrangling a horse. No matter how well you did yesterday, you have to saddle it again today if you want to ride. -Michael Hyatt

From my post, “How to Blog if You Don’t Have Time“. Click here for my complete collection of quote card images.

Season 2, Episode 13: How Do You Decide What Content to Give Away for Free (and 12 Other Listener Questions) [Podcast]

Welcome to Season 2, Episode 13 of the This Is Your Life podcast. In this thirteenth and final episode of the season, Michele Cushatt and I take questions from my listeners.

How Do You Decide What Content To Give Away for Free

I get questions daily from my listeners and readers. Unfortunately, I don’t have the time to answer them all. So Michele and I decided we would collect them, pick the most common ones, and then devote the thirteenth episode of this season to answering them.

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In this episode of Rainmaker.FM, my friend interviews me about the topic of building a media platform.

Date: December 10, 2014
Appearance: “Building a Media Platform and Becoming a 10-Year Overnight Success”
Outlet: Rainmaker.FM
Format: Podcast

Get the Product Launch Blueprint for Free

I was talking with a friend yesterday who just finished his first online sales campaign using Jeff Walker’s Product Launch Formula. He generated almost a million dollars in sales on the last day.

Product Launch Formula Blueprint

This is just a portion of the free Product Launch Formula Blueprint Mindmap

Needless to say, my friend was over the moon. He said, “I can’t thank you enough for introducing me to Jeff. I was skeptical. But, I now I’m a believer. Thank you!”

In case you are not familiar with Jeff, Forbes magazine called him the “$400 million man” because his Product Launch Formula students have made hundreds of millions of dollars with his proven approach. I’m one of them.

Right now, Jeff is offering his Product Launch Formula Blueprint Free. This is an all-new downloadable 22-page PDF, with a comprehensive mindmap, plus a full-length training video that walks you through each step of the Blueprint.

It’s 100% free. There are no hidden upsells, no cross-sells, and no catch. The only thing you need to do is opt-in (no credit card or any other payment required). It’s an invaluable reference you will refer to again and again.

But it goes away tomorrow (Sunday) night. So get it while you can. Just click here.

Season 2, Episode 03: Grow Your Social Media Following with These 10 Different Kinds of Posts [Podcast]

Welcome to Season 2, Episode 3 of the This Is Your Life podcast. In this second episode, Michele Cushatt and I discuss ten different kinds of social media posts you can use to keep your followers engaged and attract new ones.

Grow Your Social Media Following with These 10 Different Kinds of Posts

It’s challenging to keep creating fresh, new content. Yet this is essential if we want to keep our current followers engaged. We have to add value.

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The 8 Key Elements of a Successful Product Launch

We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But not every launch works, and sometimes we’re left wondering, “Why did my product bomb?”

The 8 Key Elements of a Successful Product Launch

Photo credit: Istockphoto.com/Kuzma

A friend recently asked for my input on why her product launch failed. She was using a sophisticated and proven launch method, one I’ve used myself, but she didn’t get a single order for her course.

Most of us in business have been there at one time or another. As just one of many examples, I tried to launch a book about protecting personal privacy one month before 9/11. Guess what no one cared about after 9/11? The result was that book sold less than 10 percent what my prior book had done. So how can we increase our chances of launch success?

Episode 11: The 5 Elements of a Powerful, Personal Brand [Podcast]

Welcome to the new season of This Is Your Life. In this eleventh episode, Michele Cushatt, my co-host, and I talk about the five elements that must be present in your brand for it to be truly powerful.

For more than a year now, Megan Miller, the dean of Platform University and I record something we call our “Member Makeover.” Once a month, people from our community volunteer to have us review their online platforms and their brands. We select one member and then do a screencast with our recommendations for how they can improve.

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