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I get questions daily from my listeners and readers. Unfortunately, I don’t have the time to answer them all. So Michele and I decided we would collect them, pick the most common ones, and then devote the thirteenth episode of this season to answering them.
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Like a lot of you, I take time at the end of every year to review and assess my last twelve months—and that includes my blog.
One of the things I do is review my top posts. Overall, my traffic is up 19.7 percent, and I’m always interested in what’s working and why. It helps me know how to serve you better.
In this episode of Rainmaker.FM, my friend interviews me about the topic of building a media platform.
|Date:||December 10, 2014|
|Appearance:||“Building a Media Platform and Becoming a 10-Year Overnight Success”|
I was talking with a friend yesterday who just finished his first online sales campaign using Jeff Walker’s Product Launch Formula. He generated almost a million dollars in sales on the last day.
Needless to say, my friend was over the moon. He said, “I can’t thank you enough for introducing me to Jeff. I was skeptical. But, I now I’m a believer. Thank you!”
In case you are not familiar with Jeff, Forbes magazine called him the “$400 million man” because his Product Launch Formula students have made hundreds of millions of dollars with his proven approach. I’m one of them.
Right now, Jeff is offering his Product Launch Formula Blueprint Free. This is an all-new downloadable 22-page PDF, with a comprehensive mindmap, plus a full-length training video that walks you through each step of the Blueprint.
It’s 100% free. There are no hidden upsells, no cross-sells, and no catch. The only thing you need to do is opt-in (no credit card or any other payment required). It’s an invaluable reference you will refer to again and again.
But it goes away tomorrow (Sunday) night. So get it while you can. Just click here.
Welcome to Season 2, Episode 3 of the This Is Your Life podcast. In this second episode, Michele Cushatt and I discuss ten different kinds of social media posts you can use to keep your followers engaged and attract new ones.
It’s challenging to keep creating fresh, new content. Yet this is essential if we want to keep our current followers engaged. We have to add value.
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We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But not every launch works, and sometimes we’re left wondering, “Why did my product bomb?”
A friend recently asked for my input on why her product launch failed. She was using a sophisticated and proven launch method, one I’ve used myself, but she didn’t get a single order for her course.
Most of us in business have been there at one time or another. As just one of many examples, I tried to launch a book about protecting personal privacy one month before 9/11. Guess what no one cared about after 9/11? The result was that book sold less than 10 percent what my prior book had done. So how can we increase our chances of launch success?
Welcome to the new season of This Is Your Life. In this eleventh episode, Michele Cushatt, my co-host, and I talk about the five elements that must be present in your brand for it to be truly powerful.
For more than a year now, Megan Miller, the dean of Platform University and I record something we call our “Member Makeover.” Once a month, people from our community volunteer to have us review their online platforms and their brands. We select one member and then do a screencast with our recommendations for how they can improve.
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I know. I’ve been posting a lot this week about Platform University. One big reason: Enrollment only happens twice a year—and today’s the cutoff for the fall semester. Tonight, after 11:59 p.m. Pacific, the doors close for another six months.
But there’s an even bigger reason: I am seriously passionate about the content and community at Platform University. Based on what I’ve seen so far, every new member added means the potential to transform more lives because of the insight and experience each new person brings to the party.
I’ve also noticed something interesting since we opened registration last week: Many people see the word platform and think, “I’m not an author or a speaker. This thing isn’t for me.”
Not so fast.
What do the pros know about standing out in a crowded marketplace? This Wednesday I’m delivering a live webinar for bloggers, speakers, podcasters—anyone with something to say or sell—that reveals the secret.
In this webinar, I am sharing “The Standout Formula: 8 Small Tweaks for Big Growth, Impact, and Profitability Online.” If you want to build your platform and positively impact the lives of others but feel like you’re not getting the kind of traction you want, this webinar could be just the catalyst you need.
I’m offering both a daytime and an evening session: Wednesday, September 17, at 12:00 p.m. Central and again at 8:00 p.m. Central. There’s no charge, but the number of spots are limited.