How to Get More Media Coverage for Your Product, Service, or Cause

What could happen to your product, service, brand, or cause, if you could more media coverage—the right kind of coverage?

In this brief video, my friend Stu McLaren interviews me about how platform-builders can get more media coverage for their business or cause. This is an excerpt from this month’s Master Class at Platform University.

I have done more than 1,600 radio, television, newspaper, and podcast interviews. In the Master Class, I share what I have learned—the good, the bad, and the ugly.

Social media is becoming more and more visual. Check out the above infographic by Donna Moritz of Socially Sorted to see how this shift occurred and how you can leverage this trend to build your brand.

Question: Have you incorporated images into your social media posts? If so, what has been the result? Share your answer on , , or .

Do You Have the 5 Elements of a Powerful Personal Brand?

One of the most popular features at Platform University is our “Member Makeover.” Each month, Megan Miller, our dean, and I review the platform of one of our members, including their blog and social media presence. Then, in a screencast, we share our overall evaluation and specific recommendations.

Black and red pencils

Photo courtesy of ©iStockphoto.com/focusstock

After doing this now for several months, we find ourselves returning to the same basic framework. I thought it might be helpful to share this with you as you think about launching or taking your personal brand to the next level.

How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less

More than 6,000 people have used this simple tutorial to set up their own self-hosted WordPress site. And now, for a limited time, Bluehost is offering a special for my readers for only $3.95 a month. Honestly, this is a steal. Get it while you can!

The easiest way to build a platform in today’s world is to start a blog. While you can do this with free hosted options like WordPress.com, TypePad.com, and Blogger.com, you will get the most control by using self-hosted WordPress. This is what most serious bloggers use. It is what I use here at MichaelHyatt.com.

However, this is where many people get stuck. They assume that the process of setting up a hosting service and installing WordPress is complicated and time-consuming. It’s not.

5 Unique Social Media and Blogging Tips that Helped Us Reach $1 Million in Revenue

I am on sabbatical for the next few weeks. While I am gone, I have asked some of my favorite bloggers to stand in for me. This is a guest post by Leo Widrich. He is the Co-founder of BufferApp, a Twitter app I use daily and can’t live without. You can read his blog and follow him on Twitter.

A little over two years ago, I jumped into an epic adventure while still in college. My friend, Joel, had just launched a small app to help him post better on Twitter. Joel had called it “Bfffr.” He quickly changed the name to “Buffer” a few weeks later, after he realized, that was much easier to spell.

5 Unique Social Media and Blogging Tips that Helped Us Reach $1 Million in Revenue

Photo Courtesy of ©iStockphoto.com/ugurhan

Fast forward two years into today. We were incredibly lucky to see Buffer thrive. Just this month, we crossed 650,000 users and $100,000 in monthly recurring revenues.

While I’ve veen away working on my new book, my team thought it would be funny to put together some outtakes from Platform University and create this little video. They are so fired!

How to Start a Blog in 4 Easy Steps

In this short video, I tell you my four simple steps to starting a blog. It may sounds basic, but creating quality content and getting it into the hands of your readers is the foundation for building a successful platform. If you don’t have this, nothing else matters.

Whether you are starting your first blog, or have been at it for a while, here are four essential steps you can’t afford to miss:

Unlocking the Mystery of Facebook Profiles and Fan Pages

I recently interviewed social media strategist and Facebook expert Amy Porterfield about how to use Facebook to create massive engagement and build tribes. Her suggestions really got my wheels turning about what is possible, not just for my platform, but for yours, too.

Unlocking the Mystery of Facebook Profile and Fan Pages

Amy Porterfield

Now, full-disclosure, I’m a Facebook novice. Twitter has been my primary focus. But what I learned from Amy is that I’ve been underutilizing a major tool for connecting with my audience.

#060: How Do Busy Leaders Find Time for Social Media [Podcast]

I speak a lot on the topic of platform-building. Inevitably, during the Q&A time following my speech, I get asked, “How can I find time for social media? I am so busy now. I can’t imagine adding one more thing.”

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Photo courtesy of ©iStockphoto.com/ChristopherBernard

I understand this feeling. However, if you want to leverage your leadership and increase your impact, you must make time for social media.

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Join Me for a FREE Platform-Building Teleseminar with Jeff Goins

I’d like to invite you to join me and my friend Jeff Goins for a free, LIVE platform-building teleseminar on Thursday, June 20th at 8:00 p.m. Eastern Time (7:00 p.m. Central, 6:00 p.m. Mountain, 5:00 p.m. Pacific).

Jeff Goins Speaking at the 2013 Platform Conference

2013 Platform Conference, Nashville, Tennessee

During the call, I’ll be interviewing Jeff, who will share how he …