I am frequently asked, “How can I begin to monetize my platform.” Of course, we deal with this at Platform University, but I thought I would tell you how I started.
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In 2008, my friend John Saddington convinced me to convert my blog from TypePad to WordPress. It was one of the best decision I ever made.
At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her concept of “Remarkable Marketing.” What she had to say is applicable to anyone who is trying to get their message heard.
According to Lysa, the most important thing you can do in marketing is create powerful conversations around your product or service. In other words, make your products remark-able.
If you want to write a book—or if you’ve already written a book and want to become a bestselling author—this post is for you!
It’s Cyber Monday in the United States and many online retailers are making available special discounts on their products. I also want to extend a very special offer to you for my new Get Published course.
I’d like to invite you to join me for a free, LIVE Get Published Teleseminar on Thursday, November 29th at 8:00 pm Eastern Time (7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific).
During the call, I’ll share why you should consider writing a book, why now is the best time ever to do it, and how to get started. (Even if you are a published author, you will find this content useful and motivating.)
“Readers are leaders and leaders are readers.” I can remember when and where I heard that phrase for the first time. It was at a Campus Crusade meeting on a Thursday night in Hardin Hall on the campus of Clemson University.
I’m not sure why those words are burned into my mind, but this quote took my leadership to the next level. Soon after, I started soaking up anything I could find on the topic of leadership.
Have you ever thought about writing a book? If you are like 61.5 percent of my readers, you probably have. But even if you haven’t, I urge you to consider it.
Being a published author has done more for my career—and my income—than I could have ever imagined. It has opened doors of opportunity I couldn’t have dreamed were possible. And, it can happen for you, too.
Here are five good reasons why you should consider writing a book:
When I was in the publishing business, the sales staff often wanted to correlate a book’s length with its value. They believed that books with more pages should be priced higher. Books with fewer pages should be priced lower.
But is this true?
When you are in the business of selling intellectual property—books, courses, speeches—you have to work hard to make the product tangible to your prospect. You have to help them see what they are buying.
This is why, for example, publishers produce the book jacket or cover months before the book is manufactured and oftentimes before it is even written. Increasingly, publishers render these in 3-D images to make them look even more real.
Ever since my book, Platform: Get Noticed in a Noisy World, hit the bestseller lists, I have been asked how I did it. Aspiring authors want to know what they can do to enhance their chances of success.
I spoke on this topic yesterday in New York City under the title, “My Bestseller Launch Formula: How I Mobilized My Tribe to Drive My Book onto the Bestsellers List.” It was well-received, so I thought I would share the highlights here.
As the former Chairman and CEO of Thomas Nelson, I receive a lot of email from would-be authors who are trying to get published. Because I make my email address public, it’s pretty easy to get to me.
However, by the time I hear from people, they are usually frustrated. They can’t get anyone in the book publishing world to respond, and they are convinced that they have a killer-idea. “If only someone would just read my manuscript,” they plead.
With more than seven million copies in print, Heaven Is for Real by Todd Burpo is one of the bestselling non-fiction books of all time. Tomorrow (Friday, July 6th) at 9pm EST, Barbara Walters will feature Todd and his son, Colton, in a special called, “Heaven: Where Is It? How Do We Get There?”
Todd is the pastor of a small Wesleyan church in Imperial, Nebraska, just 150 miles from my hometown in Kimball, Nebraska. He is also a wrestling coach and a volunteer fireman. He operates a garage door company with his wife, Sonja, who is also a children’s minister, busy pastor’s wife, and mom.