How to Make Your Intangible Products Easier to Sell

When you are in the business of selling intellectual property—books, courses, speeches—you have to work hard to make the product tangible to your prospect. You have to help them see what they are buying.

A Glowing Mystery Box - Photo courtesy of ©iStockphoto.com/mariusFM77, Image #5705952

Photo courtesy of ©iStockphoto.com/mariusFM77

This is why, for example, publishers produce the book jacket or cover months before the book is manufactured and oftentimes before it is even written. Increasingly, publishers render these in 3-D images to make them look even more real.

How to Launch a Bestselling Book

Ever since my book, Platform: Get Noticed in a Noisy World, hit the bestseller lists, I have been asked how I did it. Aspiring authors want to know what they can do to enhance their chances of success.

A Rocket Launches from Cape Canavera - Photo courtesy of ©iStockphoto.com/jcarillet, Image #17082802

Photo courtesy of ©iStockphoto.com/jcarillet

I spoke on this topic yesterday in New York City under the title, “My Bestseller Launch Formula: How I Mobilized My Tribe to Drive My Book onto the Bestsellers List.” It was well-received, so I thought I would share the highlights here.

Advice to First Time Authors

As the former Chairman and CEO of Thomas Nelson, I receive a lot of email from would-be authors who are trying to get published. Because I make my email address public, it’s pretty easy to get to me.

Photo courtesy of ©iStockphoto.com/dougallg, Image #5182627

Photo courtesy of ©iStockphoto.com/dougallg

However, by the time I hear from people, they are usually frustrated. They can’t get anyone in the book publishing world to respond, and they are convinced that they have a killer-idea. “If only someone would just read my manuscript,” they plead.

Is Heaven for Real? An Interview with Author Todd Burpo

With more than seven million copies in print, Heaven Is for Real by Todd Burpo is one of the bestselling non-fiction books of all time. Tomorrow (Friday, July 6th) at 9pm EST, Barbara Walters will feature Todd and his son, Colton, in a special called, “Heaven: Where Is It? How Do We Get There?”

Todd is the pastor of a small Wesleyan church in Imperial, Nebraska, just 150 miles from my hometown in Kimball, Nebraska. He is also a wrestling coach and a volunteer fireman. He operates a garage door company with his wife, Sonja, who is also a children’s minister, busy pastor’s wife, and mom.

If You Missed “A Day About Books” with John Maxwell and Me

A few weeks ago, I had the privilege of speaking at John Maxwell’s first-ever publishing conference, “A Day About Books.” We had almost 800 people in attendance. Numerous people told me it was the best writing conference they had ever attended. If you weren’t able to join us, I have some great news. (More about that in a minute.)

Michael Hyatt, John Maxwell, and Charlie Wetzel

Here’s what we covered:

Join John Maxwell and Me As We Share Our Best Publishing Advice

My friend, John Maxwell, is hosting a one-day live event called “A Day About Books.” You don’t want to miss this. It is an unprecedented opportunity to learn from someone who has written seventy-plus books and sold more than twenty million copies. He is one of Amazon’s top 25 best-selling authors of all time.

John Maxwell In His Study

I first met John in 1998, when I became the Vice President of Marketing for Thomas Nelson Books. We worked together to put The 21 Irrefutable Laws of Leadership on the New York Times best sellers list. Since that time, John has written dozens of bestsellers.

Join the Platform Launch Team and Receive 5 Exclusive Benefits

I need your help. Part of building your PLATFORM is recognizing you need others to help you along the way. That’s true for you. It’s true for me.

Group of People Sharing a Passion - Photo courtesy of ©iStockphoto.com/Photomorphic, Image #19661855

Photo courtesy of ©iStockphoto.com/Photomorphic

As we’re approaching the launch of my new book, I’ve decided to try something different. I am inviting 100 of my readers to join me in creating a special “Platform Launch Team.” It’s a peer group of people who are willing to roll up their sleeves and help get the word out about the book.

The Voice Bible Translation

Thomas Nelson just released the full version of The Voice Bible translation. It represents the combined work of more than 100 Bible scholars, pastors, writers, musicians, poets, and artists.

The goal of this new translation was to allow the one divine Voice speak through the unique and diverse human voices who wrote the books of the Bible without attempting to homogenize the final product. The Voice does a masterful job of capturing the passion, grit, humor, and beauty that is often lost in other translations.

7 Steps to Launching Your Next Big Project

Launching anything new is tough. If you’re like me, you have more on your plate now than you can say grace over. How in the world could you make time for one more thing?

Space Shuttle Atlantis launches from the Kennedy Space Center - Photo courtesy of ©iStockphoto.com/japrz, Image #14676970

Photo courtesy of ©iStockphoto.com/japrz

That’s what I thought back in December when I first started thinking about launching a new podcast. I had already been doing a podcast based on an adult Sunday school class I teach. But, after 83 episodes, I stopped in May of 2011.