“Readers are leaders and leaders are readers.” I can remember when and where I heard that phrase for the first time. It was at a Campus Crusade meeting on a Thursday night in Hardin Hall on the campus of Clemson University.
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I’m not sure why those words are burned into my mind, but this quote took my leadership to the next level. Soon after, I started soaking up anything I could find on the topic of leadership.
Have you ever thought about writing a book? If you are like 61.5 percent of my readers, you probably have. But even if you haven’t, I urge you to consider it.
Being a published author has done more for my career—and my income—than I could have ever imagined. It has opened doors of opportunity I couldn’t have dreamed were possible. And, it can happen for you, too.
Here are five good reasons why you should consider writing a book:
When I was in the publishing business, the sales staff often wanted to correlate a book’s length with its value. They believed that books with more pages should be priced higher. Books with fewer pages should be priced lower.
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But is this true?
When you are in the business of selling intellectual property—books, courses, speeches—you have to work hard to make the product tangible to your prospect. You have to help them see what they are buying.
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This is why, for example, publishers produce the book jacket or cover months before the book is manufactured and oftentimes before it is even written. Increasingly, publishers render these in 3-D images to make them look even more real.
Ever since my book, Platform: Get Noticed in a Noisy World, hit the bestseller lists, I have been asked how I did it. Aspiring authors want to know what they can do to enhance their chances of success.
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I spoke on this topic yesterday in New York City under the title, “My Bestseller Launch Formula: How I Mobilized My Tribe to Drive My Book onto the Bestsellers List.” It was well-received, so I thought I would share the highlights here.
As the former Chairman and CEO of Thomas Nelson, I receive a lot of email from would-be authors who are trying to get published. Because I make my email address public, it’s pretty easy to get to me.
However, by the time I hear from people, they are usually frustrated. They can’t get anyone in the book publishing world to respond, and they are convinced that they have a killer-idea. “If only someone would just read my manuscript,” they plead.
With more than seven million copies in print, Heaven Is for Real by Todd Burpo is one of the bestselling non-fiction books of all time. Tomorrow (Friday, July 6th) at 9pm EST, Barbara Walters will feature Todd and his son, Colton, in a special called, “Heaven: Where Is It? How Do We Get There?”
Todd is the pastor of a small Wesleyan church in Imperial, Nebraska, just 150 miles from my hometown in Kimball, Nebraska. He is also a wrestling coach and a volunteer fireman. He operates a garage door company with his wife, Sonja, who is also a children’s minister, busy pastor’s wife, and mom.
A few weeks ago, I had the privilege of speaking at John Maxwell’s first-ever publishing conference, “A Day About Books.” We had almost 800 people in attendance. Numerous people told me it was the best writing conference they had ever attended. If you weren’t able to join us, I have some great news. (More about that in a minute.)
Here’s what we covered:
My friend, John Maxwell, is hosting a one-day live event called “A Day About Books.” You don’t want to miss this. It is an unprecedented opportunity to learn from someone who has written seventy-plus books and sold more than twenty million copies. He is one of Amazon’s top 25 best-selling authors of all time.
I first met John in 1998, when I became the Vice President of Marketing for Thomas Nelson Books. We worked together to put The 21 Irrefutable Laws of Leadership on the New York Times best sellers list. Since that time, John has written dozens of bestsellers.
I need your help. Part of building your PLATFORM is recognizing you need others to help you along the way. That’s true for you. It’s true for me.
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As we’re approaching the launch of my new book, I’ve decided to try something different. I am inviting 100 of my readers to join me in creating a special “Platform Launch Team.” It’s a peer group of people who are willing to roll up their sleeves and help get the word out about the book.
My new book, Platform: Get Noticed in a Noisy World, has just started shipping to bookstores. The official publication date is Tuesday, May 22. In a moment, I’ll tell you why you should WAIT until then to buy it.
First, let me tell you a little about the book.