Welcome to My Newly Redesigned Blog

The 7 Steps I Took to Reimagine My Brand

I thrive on the creative energy of change. It’s what drives my interest in entrepreneurialism and technology. It’s also what’s behind this new design of my blog.

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Courtesy of iStock/Trawick-Images

The old design was dated—“long in the tooth,” as they used to say. Beyond that, my brand has grown beyond leadership, and I wanted a design that served readers by better representing me and what I do.

If your branding doesn’t represent you, you’re not serving yourself or your audience.

Why It Takes True Fans to Get the Results You Want

The Key to Success Is Better Relationships, not Bigger Lists

In our direct-access economy, there are few assets more valuable than a good email list. But what qualifies a list as good?

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Courtesy of iStock/miappv

The first answer is usually size. We base our value judgment on how many people are on the list. It’s the same for social media metrics. The more the merrier.

But not so fast. Reach is not the same as influence.

3 Reasons You Should Monetize Your Platform

Why Making Money is Good for You, Your Audience, and the World

Some people are uneasy or even defensive about making money—as if doing so is an imposition on others, or worse. Because of that many are hesitant to monetize their platforms.

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Courtesy of Defense Imagery

When I first started blogging, monetization didn’t even occur to me. But I had expenses that began growing as my reach expanded. I joined the Amazon affiliate program to offset my costs, and eventually started selling space for select advertisers.

I felt odd about it at first, like I was somehow taking advantage.

Please help me choose a new podcast cover art design. This is a simple, two-question survey. Thanks in advance for your help.

I’ve Pulled Comments from My Blog—Here’s Why

I’ve been an advocate for robust online conversations since I started blogging over a decade ago. But I’ve recently decided to remove the comment section from my blog. Here’s why.

I’m Pulling Comments from My Blog—Here’s Why

I’ve used the third-party Disqus commenting platform for several years now. I love its functionality and the way it facilitates conversation. But I don’t love the company’s new advertising strategy, which places content-related ads in the comment feed of blogs and publications like mine.

As if fighting spam isn’t hard enough already.

Season 2, Episode 13: How Do You Decide What Content to Give Away for Free (and 12 Other Listener Questions) [Podcast]

Welcome to Season 2, Episode 13 of the This Is Your Life podcast. In this thirteenth and final episode of the season, Michele Cushatt and I take questions from my listeners.

How Do You Decide What Content To Give Away for Free

I get questions daily from my listeners and readers. Unfortunately, I don’t have the time to answer them all. So Michele and I decided we would collect them, pick the most common ones, and then devote the thirteenth episode of this season to answering them.

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In this episode of Rainmaker.FM, my friend interviews me about the topic of building a media platform.

Date: December 10, 2014
Appearance: “Building a Media Platform and Becoming a 10-Year Overnight Success”
Outlet: Rainmaker.FM
Format: Podcast

Get the Product Launch Blueprint for Free

I was talking with a friend yesterday who just finished his first online sales campaign using Jeff Walker’s Product Launch Formula. He generated almost a million dollars in sales on the last day.

Product Launch Formula Blueprint

This is just a portion of the free Product Launch Formula Blueprint Mindmap

Needless to say, my friend was over the moon. He said, “I can’t thank you enough for introducing me to Jeff. I was skeptical. But, I now I’m a believer. Thank you!”

In case you are not familiar with Jeff, Forbes magazine called him the “$400 million man” because his Product Launch Formula students have made hundreds of millions of dollars with his proven approach. I’m one of them.

Right now, Jeff is offering his Product Launch Formula Blueprint Free. This is an all-new downloadable 22-page PDF, with a comprehensive mindmap, plus a full-length training video that walks you through each step of the Blueprint.

It’s 100% free. There are no hidden upsells, no cross-sells, and no catch. The only thing you need to do is opt-in (no credit card or any other payment required). It’s an invaluable reference you will refer to again and again.

But it goes away tomorrow (Sunday) night. So get it while you can. Just click here.

Season 2, Episode 03: Grow Your Social Media Following with These 10 Different Kinds of Posts [Podcast]

Welcome to Season 2, Episode 3 of the This Is Your Life podcast. In this second episode, Michele Cushatt and I discuss ten different kinds of social media posts you can use to keep your followers engaged and attract new ones.

Grow Your Social Media Following with These 10 Different Kinds of Posts

It’s challenging to keep creating fresh, new content. Yet this is essential if we want to keep our current followers engaged. We have to add value.

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