These are the slides that accompany my free, three-part video series, The Platform Revolution.
When I was young, a boy could get a copy of D.C. Beard’s American Boy’s Handy Book, and girls could get The American Girl’s Handy Book (though I knew less about that one for obvious reasons).
Books like these and many others, including the more recent Dangerous Book for Boys, provide tons of information on all sorts of projects.
A little over a year ago, we launched Platform University. Since that time, it has been fascinating to watch how the world of platform-building has changed.
If you want the short version, it is this: platform building is getting easier every year. For the first time in history, ordinary people can build a real business or take their existing business to a new level.
If there is one frustration that I hear more than any other from people working on their platform, it’s that they’re not going far enough fast enough. They get stuck on being stuck and discouraged whenever someone goes flying by.
If you’re one of these people, you’re in luck. My grandson Jonah has the answer.
He’s only three years old but zooms past older kids at the park on his little two-wheeler. Unlike a lot of those older kids, he doesn’t have training wheels on his bike. They’re astonished when he zips by, peddling like he’s going to win the Tour de France.
When I left the corporate suite at Thomas Nelson I planned to write and speak full time. And that’s exactly what I did at first. One year in fact I gave over 40 keynotes. It felt great! It also felt totally, utterly, completely exhausting.
I had come to the realization that, even as an executive in a major corporation, ultimately all of us are freelancers. Some just have more customers than others. And the more customers you have the better chance you have at thriving in uncertain times.
Whenever I talk with bloggers, podcasters, and other online platform builders, they express a common frustration: they are not seeing their audience grow. They seem to be stuck at their current level.
For example, one of the most popular features at Platform University is our “Member Makeover.” This is where my daughter Megan and I review one of our member’s platforms, including their website(s) and social media channels.
Last November, I launched my most recent Reader Survey. This is the fourth year I have gone through this exercise. I have benefited enormously each time. Ultimately, I think it also benefits you, because it helps me improve the content I create, whether on this blog, my podcast, or elsewhere.
More than twenty-eight hundred people participated in the survey—almost double the number that took my last one. This was particularly surprising given the fact that I asked almost twice the number of questions (fifty-three as compared to thirty).
This is something I have never done on my podcast—an interview. However, this opportunity was too good to pass up.
Recently, I had the chance to sit down with Gary Vaynerchuk, author of the new bestseller, Jab, Jab, Jab, Right Hook.
This is one one of the best social media books I have read in a long time. In fact, I had a hard time getting through it, because I kept stopping to implement Gary’s step-by-step recommendations.
Click to Listen
I am in the process of creating an audio ad for my free screencast, “Launch a Self-Hosted WordPress Blog in 20 Minutes or Less.” I plan to run this in my podcast and possibly some radio ads.
I want to include some short audio testimonies from real users in the ad itself.
If you used my screencast to setup your own WordPress blog, I want to hear from you. This is a chance for you to promote your blog to my audience.
Several months ago, I hosted a teleseminar with Jeff Goins. If you don’t know, Jeff is a full-time author, blogger, and speaker. I wanted to re-post it here as a way of introducing you to his Tribe Writers course (more about that in a minute).
We had some technical challenges in the call when we were both suddenly dropped by Skype—twice!—but we kept forging ahead. Regardless, Jeff shared some powerful content for anyone who is serious about building an online platform.
Click to Listen
Specifically, Jeff explained how he: