How to Start a Blog in 4 Easy Steps

In this short video, I tell you my four simple steps to starting a blog. It may sounds basic, but creating quality content and getting it into the hands of your readers is the foundation for building a successful platform. If you don’t have this, nothing else matters.

Whether you are starting your first blog, or have been at it for a while, here are four essential steps you can’t afford to miss:

Unlocking the Mystery of Facebook Profiles and Fan Pages

I recently interviewed social media strategist and Facebook expert Amy Porterfield about how to use Facebook to create massive engagement and build tribes. Her suggestions really got my wheels turning about what is possible, not just for my platform, but for yours, too.

Unlocking the Mystery of Facebook Profile and Fan Pages

Amy Porterfield

Now, full-disclosure, I’m a Facebook novice. Twitter has been my primary focus. But what I learned from Amy is that I’ve been underutilizing a major tool for connecting with my audience.

#060: How Do Busy Leaders Find Time for Social Media [Podcast]

I speak a lot on the topic of platform-building. Inevitably, during the Q&A time following my speech, I get asked, “How can I find time for social media? I am so busy now. I can’t imagine adding one more thing.”

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Photo courtesy of ©iStockphoto.com/ChristopherBernard

I understand this feeling. However, if you want to leverage your leadership and increase your impact, you must make time for social media.

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Join Me for a FREE Platform-Building Teleseminar with Jeff Goins

I’d like to invite you to join me and my friend Jeff Goins for a free, LIVE platform-building teleseminar on Thursday, June 20th at 8:00 p.m. Eastern Time (7:00 p.m. Central, 6:00 p.m. Mountain, 5:00 p.m. Pacific).

Jeff Goins Speaking at the 2013 Platform Conference

2013 Platform Conference, Nashville, Tennessee

During the call, I’ll be interviewing Jeff, who will share how he …

Announcing the Get Noticed! Theme Paid Beta

Last September, I announced we had begun development on the Get Noticed! Theme for WordPress. My goal was to create a powerful, easy-to-use theme for anyone wanting to build their own platform.

Get Noticed! Theme Screenshot

The theme entered beta testing in mid-January. Our faithful testers found some bugs (just as we had hoped) and made some great suggestions for additional features.

What I Learned from a $300,000 Product Launch

We launched Platform University back in January. I wasn’t sure how it would turn out. I didn’t have any experience launching a membership site.

Fortunately, I had some really smart people helping me. As a result, we exceeded my 90-day membership goal by more than three hundred percent—the first week! (Oh me of little faith.)

The Easiest Way to Get Started Podcasting

Because of the success of my own podcast, I am often asked, “So how can I get started podcasting?” I have a very short answer to that question.

Listen to my friend, Cliff Ravenscraft, the Podcast Answer Man, and do everything he says to do. This is how I got started. His practical, down-to-earth advice is the primary reason my podcast is consistently in the iTunes top 10 for Business.

Use Video Interviews to Bring Outside Expertise to Your Tribe [Video]

Generating quality blog content is a lot of work. However, you don’t have to do it all yourself. You can use video interviews to bring in outside expertise. It’s simple and inexpensive.

I have done this repeatedly on my blog. Two people who are particularly good at this are Jamie Tardy and David Siteman Garland. Their blogs are almost exclusively video interviews.

5 Headline Templates That Grab Readers

This is a guest post by Ray Edwards. He is is a marketing strategist, copywriter, speaker, and author. You can read his blog and follow him on Twitter.

Your readers decide whether your blog post is worth their time within a few seconds. Most of that decision is based on the post title (or “headline”).

5 Headline Templates That Grab Readers

Photo courtesy of ©iStockphoto.com/DNY59

Some of the highest paying work in the copywriting business is creating headlines for magazine covers and tabloids. Think about it. Aren’t you sometimes at least tempted to pick up those magazines in the grocery store line? That’s the power of a great headline at work.

7 Reasons to Convert Your WordPress.com Blog to WordPress.org

In my book, Platform: Get Noticed in a Noisy World, I recommend you start blogging with WordPress.com. It’s free and easy to get started. But if you are serious about blogging, you will eventually want to upgrade to self-hosted WordPress, also known as WordPress.org.

7 Reasons to Convert Your WordPress.com Site to WordPress.org

Photo courtesy of ©iStockphoto.com/mattjeacock

What’s the difference? WordPress.com is the hosted version of WordPress. In other words, the software lives on Automattic’s servers. They are the parent company of WordPress.