In case you are new here, I am a big advocate of blogging. I don’t know of a better way to build a platform than starting with a blog as your “homebase” and building from there. This is especially true for authors.
Occasionally, when I speak on the topic of social media, I get push-back from novelists. “Yes, a blog maybe great for non-fiction authors, but what about novelists? What can we write about?”