Comments on: Christian Book Expo: My Take http://michaelhyatt.com/christian-book-expo-my-analysis.html Intentional Leadership Mon, 13 Feb 2012 16:35:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Christina Harper http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-4#comment-145571 Christina Harper Fri, 03 Feb 2012 18:49:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-145571 I just stumbled across your article after searching google for a 2012 date. I came to this event, flew from Hilo,HI to attend. I agree with the entire article. As a consumer, I loved hearing from my favorite authors, meeting new ones, the night service/worship was fantastic, and after it was all said and done, I had to ship 29 books back to Hawaii! I would love to see this type of event offered again. One thing not mentioned in your article is the slow death of the printed material at the hands of the digital media. More and more people I know are going to Kindles, Kobos, etc...so maybe marketing it in a way that peaks their interest would be helpful. Thanks for the write up! I just stumbled across your article after searching google for a 2012 date. I came to this event, flew from Hilo,HI to attend. I agree with the entire article. As a consumer, I loved hearing from my favorite authors, meeting new ones, the night service/worship was fantastic, and after it was all said and done, I had to ship 29 books back to Hawaii!
I would love to see this type of event offered again. One thing not mentioned in your article is the slow death of the printed material at the hands of the digital media. More and more people I know are going to Kindles, Kobos, etc…so maybe marketing it in a way that peaks their interest would be helpful.
Thanks for the write up!

]]> By: Laurie Winslow Sargent http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-4#comment-111155 Laurie Winslow Sargent Mon, 27 Jun 2011 17:56:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-111155 In 2003 & 2005.  Can't seem to get one post clear here. Rats. In 2003 & 2005.  Can’t seem to get one post clear here. Rats.

]]> By: Laurie Winslow Sargent http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-4#comment-111153 Laurie Winslow Sargent Mon, 27 Jun 2011 17:45:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-111153 BTW, I'm referring to the secular huge annual  BookExpo America event in this post, which this year (2011) claimed attendance of 21,664 attendees, including those from a connected book bloggers conference & digital book conference. They also claim to have had 775 author signings. I did book signings at both BookExpo Amercia and at ICRS, in the Tyndale booths. BTW, I’m referring to the secular huge annual  BookExpo America event in this post, which this year (2011) claimed attendance of
21,664 attendees, including those from a connected book bloggers conference & digital book conference. They also claim to have had 775 author signings. I did book signings at both BookExpo Amercia and at ICRS, in the Tyndale booths.

]]> By: Laurie Winslow Sargent http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-4#comment-111152 Laurie Winslow Sargent Mon, 27 Jun 2011 17:30:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-111152 Christian Book Expo combined with ICRS--same place, same time--I think would be a huge success. ICRS needs to welcome all Christian book lovers: from editors and publishers to authors and readers, bloggers and tweeters, in the same way BookExpo does. For ICRS to focus primarily on publishers selling to bookstores (when they can do this online anytime) seems shortsighted in this digital age. But if they allow the Christian masses to attend  author signings, and get review copies or book samples (paper chapbooks), buzz would begin on new titles more quickly, and  bookstores would then have consumers to order books for!  BookExpo this year merged with a digital book conference and book bloggers conference, and has connected with the Writers Digest conference. ICRS could do similarly, merging with a Christian bloggers conference, and all Christian Book Expo events. Christian Book Expo combined with ICRS–same place, same time–I think would be a huge success. ICRS needs to welcome all Christian book lovers: from editors and publishers to authors and readers, bloggers and tweeters, in the same way BookExpo does.

For ICRS to focus primarily on publishers selling to bookstores (when they can do this online anytime) seems shortsighted in this digital age. But if they allow the Christian masses to attend  author signings, and get review copies or book samples (paper chapbooks), buzz would begin on new titles more quickly, and  bookstores would then have consumers to order books for! 

BookExpo this year merged with a digital book conference and book bloggers conference, and has connected with the Writers Digest conference. ICRS could do similarly, merging with a Christian bloggers conference, and all Christian Book Expo events.

]]> By: Meryl van der Merwe http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-4#comment-54847 Meryl van der Merwe Mon, 03 May 2010 18:54:07 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-54847 I would loved to have attend a Christian Book Fair - but I don't think I would have been prepared to pay. Have you though about a virtual fair? I have noticed quite a few of these recently and that would make it accessible to more people - plus reduce costs. I would loved to have attend a Christian Book Fair – but I don’t think I would have been prepared to pay. Have you though about a virtual fair? I have noticed quite a few of these recently and that would make it accessible to more people – plus reduce costs.

]]> By: Why Christian Retail Book Market Self-Help Books Get Attention of … | Christian Children's Book http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-4#comment-15700 Why Christian Retail Book Market Self-Help Books Get Attention of … | Christian Children's Book Thu, 21 May 2009 07:15:20 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-15700 [...] Christian Book Expo My Take  Michael Hyatt Indie booksellers now have only eight percent of the overall $32 billion book retail market. Christian booksellers have a small slice of the indie market. As for diagnosing. [...] [...] Christian Book Expo My Take  Michael Hyatt Indie booksellers now have only eight percent of the overall $32 billion book retail market. Christian booksellers have a small slice of the indie market. As for diagnosing. [...]

]]> By: LynCote http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-4#comment-8113 LynCote Thu, 16 Apr 2009 12:49:35 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-8113 Hi, I was there too. One idea that might be entertained is to break it up into regions and smaller venues. More authors would be available then since they could drive over. And finally no entrance fee! Let people choose from a menu and pay for what the workshops and events that are above and beyond the floor. And authors, I gave away books. I viewed this as an opportunity to get new readers. Well, I'm late in commenting, but thanks for the insightful analysis, Mike. Lyn Cote Hi, I was there too. One idea that might be entertained is to break it up into regions and smaller venues. More authors would be available then since they could drive over. And finally no entrance fee! Let people choose from a menu and pay for what the workshops and events that are above and beyond the floor. And authors, I gave away books. I viewed this as an opportunity to get new readers.
Well, I'm late in commenting, but thanks for the insightful analysis, Mike.
Lyn Cote

]]> By: LynCote http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-4#comment-68364 LynCote Thu, 16 Apr 2009 12:49:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-68364 Hi, I was there too. One idea that might be entertained is to break it up into regions and smaller venues. More authors would be available then since they could drive over. And finally no entrance fee! Let people choose from a menu and pay for what the workshops and events that are above and beyond the floor. And authors, I gave away books. I viewed this as an opportunity to get new readers. Well, I'm late in commenting, but thanks for the insightful analysis, Mike. Lyn Cote Hi, I was there too. One idea that might be entertained is to break it up into regions and smaller venues. More authors would be available then since they could drive over. And finally no entrance fee! Let people choose from a menu and pay for what the workshops and events that are above and beyond the floor. And authors, I gave away books. I viewed this as an opportunity to get new readers.
Well, I'm late in commenting, but thanks for the insightful analysis, Mike.
Lyn Cote

]]> By: Noel Griese http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-1#comment-68363 Noel Griese Tue, 31 Mar 2009 13:30:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-68363 Nothing wrong with buyers and vendors getting shmoozed at dinner. But one of the problems with the CIROBE book show in Chicago is the number of vendors renting inexpensive suites apart from the show to vend their products. Someone started that at the Spring Book Show, and Larry May put a quick stop to it with a tactful email to all the vendors and registered buyer attendees discouraging commerce with the parasite. Nothing wrong with buyers and vendors getting shmoozed at dinner. But one of the problems with the CIROBE book show in Chicago is the number of vendors renting inexpensive suites apart from the show to vend their products. Someone started that at the Spring Book Show, and Larry May put a quick stop to it with a tactful email to all the vendors and registered buyer attendees discouraging commerce with the parasite.

]]> By: Noel Griese http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-1#comment-7057 Noel Griese Tue, 31 Mar 2009 13:30:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-7057 Nothing wrong with buyers and vendors getting shmoozed at dinner. But one of the problems with the CIROBE book show in Chicago is the number of vendors renting inexpensive suites apart from the show to vend their products. Someone started that at the Spring Book Show, and Larry May put a quick stop to it with a tactful email to all the vendors and registered buyer attendees discouraging commerce with the parasite. Nothing wrong with buyers and vendors getting shmoozed at dinner. But one of the problems with the CIROBE book show in Chicago is the number of vendors renting inexpensive suites apart from the show to vend their products. Someone started that at the Spring Book Show, and Larry May put a quick stop to it with a tactful email to all the vendors and registered buyer attendees discouraging commerce with the parasite.

]]> By: Dr. David Frisbie http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-1#comment-68362 Dr. David Frisbie Tue, 31 Mar 2009 08:31:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-68362 We did several e-mail blasts. Our fan base wanted to take us out for coffee or even dinner. "We can take you out to a really nice dinner for less than it would cost our family to park and pay for admission," one couple told us. For our fan base (we're not Max Lucado, and we get that) the price of parking and admission offset the perceived benefit of seeing the various authors and learning more about the books. We ended up having blessed and meaningful coffee times and meal times with some of our readers. A few of them (God bless them, one and all) did buy tickets, come to the show, and then buy books: ours and others. We did several e-mail blasts. Our fan base wanted to take us out for coffee or even dinner. "We can take you out to a really nice dinner for less than it would cost our family to park and pay for admission," one couple told us. For our fan base (we're not Max Lucado, and we get that) the price of parking and admission offset the perceived benefit of seeing the various authors and learning more about the books. We ended up having blessed and meaningful coffee times and meal times with some of our readers. A few of them (God bless them, one and all) did buy tickets, come to the show, and then buy books: ours and others.

]]> By: Dr. David Frisbie http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-1#comment-7045 Dr. David Frisbie Tue, 31 Mar 2009 08:31:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-7045 We did several e-mail blasts. Our fan base wanted to take us out for coffee or even dinner. "We can take you out to a really nice dinner for less than it would cost our family to park and pay for admission," one couple told us. For our fan base (we're not Max Lucado, and we get that) the price of parking and admission offset the perceived benefit of seeing the various authors and learning more about the books. We ended up having blessed and meaningful coffee times and meal times with some of our readers. A few of them (God bless them, one and all) did buy tickets, come to the show, and then buy books: ours and others. We did several e-mail blasts. Our fan base wanted to take us out for coffee or even dinner. "We can take you out to a really nice dinner for less than it would cost our family to park and pay for admission," one couple told us. For our fan base (we're not Max Lucado, and we get that) the price of parking and admission offset the perceived benefit of seeing the various authors and learning more about the books. We ended up having blessed and meaningful coffee times and meal times with some of our readers. A few of them (God bless them, one and all) did buy tickets, come to the show, and then buy books: ours and others.

]]> By: Chownage http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-1#comment-68361 Chownage Tue, 31 Mar 2009 06:34:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-68361 I would wonder what it would have been like if all 150 speakers would have emailed their fan base a couple of times? I would wonder what it would have been like if all 150 speakers would have emailed their fan base a couple of times?

]]> By: Chownage http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-1#comment-7043 Chownage Tue, 31 Mar 2009 06:34:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-7043 I would wonder what it would have been like if all 150 speakers would have emailed their fan base a couple of times? I would wonder what it would have been like if all 150 speakers would have emailed their fan base a couple of times?

]]> By: Chownage http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-2#comment-68360 Chownage Tue, 31 Mar 2009 06:33:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-68360 Or offer an entrance fee with a 25% discount on all products. If someone spends $80 on products, they got their entrance fee back. Or offer an entrance fee with a 25% discount on all products. If someone spends $80 on products, they got their entrance fee back.

]]> By: Chownage http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-2#comment-7042 Chownage Tue, 31 Mar 2009 06:33:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-7042 Or offer an entrance fee with a 25% discount on all products. If someone spends $80 on products, they got their entrance fee back. Or offer an entrance fee with a 25% discount on all products. If someone spends $80 on products, they got their entrance fee back.

]]> By: Chownage http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-4#comment-68359 Chownage Tue, 31 Mar 2009 06:29:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-68359 This was my assumption...especially when you have what used to be CBA Expo around the same time just a handful of years ago. This was my assumption…especially when you have what used to be CBA Expo around the same time just a handful of years ago.

]]> By: Chownage http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-4#comment-7041 Chownage Tue, 31 Mar 2009 06:29:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-7041 This was my assumption...especially when you have what used to be CBA Expo around the same time just a handful of years ago. This was my assumption…especially when you have what used to be CBA Expo around the same time just a handful of years ago.

]]> By: NoelGriese http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-4#comment-6896 NoelGriese Sun, 29 Mar 2009 03:01:24 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-6896 Mark Kuyper and I are going to talk. I sent him a few more things to think about before we get together by phone. Didn't want to bother you - surprised you can find time to read all the traffic on your blog. Meanwhile, I'm helping to plan a national seminar on self-publishing, a seminar for writers at the Great American Bargain Book Show in Boston in August and trying to help Clark Atlanta University launch a new TV show on books and authors - initially via Comcast to Atlanta metroplex, but already being test-marketed for digital streaming internationally. Also just posted a story on my Energy Pipeline News blog about how Goldman Sachs, Citibank and Merrill Lynch last summer manipulated the crude oil futures market, driving the price of crude oil to $147/bbl. in order to drive SemGroup into bankruptcy and pick clean the bones. Highest traffic I've had at that site since I ran a story about how KBR Halliburton failed to inform U.S. soldiers protecting it in Iraq that they were being exposed to hexavalent chromium - the bad stuff that got Erin Brokovich angry. Brings back memories of my early days as an investigative reporter in Chicago. Mark Kuyper and I are going to talk. I sent him a few more things to think about before we get together by phone. Didn't want to bother you – surprised you can find time to read all the traffic on your blog. Meanwhile, I'm helping to plan a national seminar on self-publishing, a seminar for writers at the Great American Bargain Book Show in Boston in August and trying to help Clark Atlanta University launch a new TV show on books and authors – initially via Comcast to Atlanta metroplex, but already being test-marketed for digital streaming internationally. Also just posted a story on my Energy Pipeline News blog about how Goldman Sachs, Citibank and Merrill Lynch last summer manipulated the crude oil futures market, driving the price of crude oil to $147/bbl. in order to drive SemGroup into bankruptcy and pick clean the bones. Highest traffic I've had at that site since I ran a story about how KBR Halliburton failed to inform U.S. soldiers protecting it in Iraq that they were being exposed to hexavalent chromium – the bad stuff that got Erin Brokovich angry. Brings back memories of my early days as an investigative reporter in Chicago.

]]> By: NoelGriese http://michaelhyatt.com/christian-book-expo-my-analysis.html/comment-page-4#comment-68358 NoelGriese Sun, 29 Mar 2009 03:01:00 +0000 http://michaelhyatt.com/2009/03/christian-book-expo-my-analysis.html#comment-68358 Mark Kuyper and I are going to talk. I sent him a few more things to think about before we get together by phone. Didn't want to bother you - surprised you can find time to read all the traffic on your blog. Meanwhile, I'm helping to plan a national seminar on self-publishing, a seminar for writers at the Great American Bargain Book Show in Boston in August and trying to help Clark Atlanta University launch a new TV show on books and authors - initially via Comcast to Atlanta metroplex, but already being test-marketed for digital streaming internationally. Also just posted a story on my Energy Pipeline News blog about how Goldman Sachs, Citibank and Merrill Lynch last summer manipulated the crude oil futures market, driving the price of crude oil to $147/bbl. in order to drive SemGroup into bankruptcy and pick clean the bones. Highest traffic I've had at that site since I ran a story about how KBR Halliburton failed to inform U.S. soldiers protecting it in Iraq that they were being exposed to hexavalent chromium - the bad stuff that got Erin Brokovich angry. Brings back memories of my early days as an investigative reporter in Chicago. Mark Kuyper and I are going to talk. I sent him a few more things to think about before we get together by phone. Didn't want to bother you – surprised you can find time to read all the traffic on your blog. Meanwhile, I'm helping to plan a national seminar on self-publishing, a seminar for writers at the Great American Bargain Book Show in Boston in August and trying to help Clark Atlanta University launch a new TV show on books and authors – initially via Comcast to Atlanta metroplex, but already being test-marketed for digital streaming internationally. Also just posted a story on my Energy Pipeline News blog about how Goldman Sachs, Citibank and Merrill Lynch last summer manipulated the crude oil futures market, driving the price of crude oil to $147/bbl. in order to drive SemGroup into bankruptcy and pick clean the bones. Highest traffic I've had at that site since I ran a story about how KBR Halliburton failed to inform U.S. soldiers protecting it in Iraq that they were being exposed to hexavalent chromium – the bad stuff that got Erin Brokovich angry. Brings back memories of my early days as an investigative reporter in Chicago.

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