Today, I was reviewing a colleague’s PowerPoint presentation. The first thing I noticed was his company’s logo was on every single slide. After a few slides, I found myself getting annoyed.
I know it is standard practice to put a logo on every page, especially in the corporate world. However, I would suggest that you avoid this practice. Here’s why:
- People know who you are. They are not going to forget the company you represent—especially if you have something meaningful to say. They don’t need to be reminded on every slide. This is especially true for internal presentations.
- People resist repetitive advertising. With a logo on every slide, your presentation feels like an infomercial for your brand. This builds in a subtle resistance to your presentation and, ultimately, to you. Is this the outcome you want?
- Logos take up valuable real estate. Everything that is not directly related to the one point you are trying to make on your slide competes for the audience’s attention. According to French writer Antoine de Saint-Exupéry, “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
Instead of placing your logo on every page, you should use “bumper slides” with your logo on the first and last slide only. Other than that, it should almost never appear.
Case in point? Steve Jobs. He is arguably one of the best presenters on the planet. He does not put the Apple logo on every slide. Instead, he uses bumper slides. He is a true minimalist. As a result, he maximizes the impact of every slide.