Don’t Buy My Book—Yet!

My new book, Platform: Get Noticed in a Noisy World, has just started shipping to bookstores. The official publication date is Tuesday, May 22. In a moment, I’ll tell you why you should WAIT until then to buy it.

Platform Book

First, let me tell you a little about the book.

A Great Product Was No Longer Enough

As you may know, I have spent my entire career in the book publishing industry. I have sat on every side of the table—as a publisher, a literary agent, and an author.

Until a year ago, I was the CEO of Thomas Nelson Publishers, one of the largest publishers in the world. I have pretty much seen and done it all.

About ten years ago, I noticed a disturbing trend in our business. We had begun turning away authors with great ideas, compelling proposals, and even well-written manuscripts.

Great content was no longer enough. To get published, you also had to have a platform. Content may have been King, but platform had become Queen.

Building a Platform Was Difficult

Perhaps you are thinking, What is a platform? Well, it’s that thing you stand on to get heard. In the old days, it was made of wood or bricks. It was a literal stage.

Ten years ago, a platform was a television program, a radio show, or a magazine or newspaper column. Or, it might have been the by-product of being a successful business person, an athlete, or a recording artist.

Regardless, a platform was something that was difficult to build. You either had it or you didn’t. It was largely dependent on whether some gate-keeper gave you access to their audience.

Social Media Changed Everything

But in 2006, with the advent of social media, everything changed. Suddenly, it became possible for mere mortals—people like you and me—to build our own platforms. And many did.

In fact, I even built one. But almost by accident. And while maintaining a very demanding “day job.”

I started blogging in 2004, not really knowing where it would lead. I wrote for four years before I was able to attract more than a thousand readers (unique visitors) a month.

But in 2008, I reached an “inflection point.” This is when I began to get involved with Twitter and then with Facebook. That year, my audience went from a thousand readers a month to 22,000 a month. It has grown dramatically every year since.

Today, my platform consists of:

  • 302,000 blog visitors a month
  • 120,632 followers on Twitter
  • 92,000 podcast listeners a month
  • 15,561 fans on Facebook
  • 50 speaking engagements a year

Because of this, I was able to step out of my role as the CEO of Thomas Nelson to speak and write full-time—a dream I have had for years. My platform made this possible.

I Can Teach You How to Do It Too

I told someone the other day, “I wrote Platform in six months, but it took me eight years of trial and error to make it possible.”

Fortunately, I documented everything I did. I wrote it all down—the successes and the failures. Platform is the book I wished I could have given to all the authors we kept turning away.

But this book is not just for authors.

It is for anyone with something to say or to sell.

This includes authors, musicians, comedians, public speakers, small business owners, sales people, and even corporate marketing directors. In other words, you.

It’s designed to help you leverage the power of social media to get attention for your product, your service, your brand, or your cause. The principles I share apply to anyone who needs more visibility.

And it won’t take you eight years. If I had known then what I know today, I could have done it much faster—perhaps in a couple of years. Many people I have coached along the way are on that growth trajectory now.

That’s why twenty-seven different leaders have endorsed the book, including Seth Godin, Dave Ramsey, John Maxwell, Chris Brogan, Tim Sanders, Dan Miller, and more.

Practical, Step-by-Step Guidance

The Platform System™ that I outline in the book is made up up five directives:

  1. Start with Wow
  2. Prepare to Launch
  3. Build Your Home Base
  4. Expand Your Reach
  5. Engage Your Tribe

Each of these directives consists of 10–12 short chapters. Each chapter provides step-by-step instructions for building that aspect of your platform.

Lots of people are talking about the importance of building a platform. But no one has exactly explained how to do it—until now. This book provides the practical guidance you need to make it happen.

Get Seven Free Bonuses Worth $375.98

So yes, I want you to buy the book! Can you tell I am excited?

BUT …

I want to ask you to wait until the week of May 21–25, which is the official “launch week.” The reason is that I want to register as many sales as possible during this period of time in an attempt to get the book on the New York Times best sellers list.

You are the key. And I need your help.

If you are willing to wait, I will reward you BIG TIME for doing so. Here’s the deal: if you buy the book during the week of May 21–25, I will send you SEVEN FREE BONUSES worth $375.98.

I will announce what these bonuses are on May 21st, here on my blog. They will include a new video training program, the digital editions of the book, and the unabridged audio edition of the book—and those are just three of the seven bonuses I am including.

Sign Up Now, So You Don’t Miss This Opportunity

Again, I’ll tell you in detail what you’ll get on May 21st and how you can get this special, limited time offer. What I am asking you to do now is sign up below to be notified.

I promise, I will not spam you or share your information with anyone else. This is strictly for the purpose of notifying you when it’s time to buy the book and get your free bonuses.

By the way, please tell your friends about this offer and ask then to come signup. Someone you know needs a platform of their own!

(If you can’t see this form in your RSS reader, click through to the post on my blog to sign up.)

Question: What would a platform make possible for you? You can leave a comment by clicking here.
Want to launch your own blog or upgrade to self-hosted WordPress? Watch my free, twenty-minute screencast. I show you exactly how to do it. You don’t need any technical knowledge. Click here to get started.

Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • http://alewebsocial.com eandtsmom

    Congratulations on the new book, Michael! I’m really looking forward to reading it. If you’re looking for reviewers to blog about it, let me know! The topic is right on track for my audience.

  • Qpeterson73

    I am looking forward to reading your book, I want to encourage people to use their “Second Half” doing something significant for the Lord!

    I want to be notified of your offer……Pete at “qpeterson73@aol.com”

  • Ianmspence

    Platform souds like a valuable resource.  However, I have not seen any indication of price (and postage to UK). 

    The bonuses mentioned will certainly be worth waiting for.

    I pray that this book will be an inspiration to many and be benefitial in growing the Kingdom of God.
     

    • http://michaelhyatt.com Michael Hyatt

      I am checking with Thomas Nelson, my publisher, now about UK distribution. Thanks.

  • http://twitter.com/Blair_Howell Blair Howell

    Well it’s about time!  All kidding aside, CONGRATS on the new book Michael.  If it is anything like your ‘Creating Your Personal Life Plan’, it is going to be SENSATIONAL.  Thanks again for pouring into so many lives, especially mine and helping us all believe that we can still live out our dreams – at any age.  Many blessings on the launch of your new book. Cheers,

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Blair. I appreciate your kind words.

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  • http://www.matthewreedcoaching.com/ Matthew Reed

    SO looking forward to the book Michael! Growing my platform will enable me to connect with more people who need the motivation and partnership that coaching provides to make the best life possible a reality for them!

  • http://hcfitzpatrick.com/ Heather

    I just finished the April Platform Challenge and I’m looking forward to this book. One month is tough to process information, so I can’t wait to have a physical reference to refer back to as well. The bonuses are just sweet icing…

  • http://twitter.com/thejonathanf Jonathan Foster

    I am stoked about this book, Michael! Your blog has opened worlds of opportunity for me and revolutionized the way I blog and do public speaking already. 

    Can’t wait for the book to kick it up a notch!

    JF

  • http://danblackonleadership.com/ Dan Black

    I’m looking forward to reading your book and getting all of the free extras. Having a platform would allow me generate income from my writing and creating.

  • Stwood

    My history has shown that I am slow to get on board with the “latest and greatest thing since sliced bread” and this includes social media.  I clearly see the flaws and traps that it contains and have written it off thinking the negatives far outweigh the benefits.  However, you are slowly convincing me that it might be time for this old codger to step into the 21st century.  After all I am reading your blog and learning a great deal from it. 

    I have a business idea that on one side of the coin, so to speak,  is a profit center and the other side is a tool for missions. I have been thinking and dreaming about this model for several years and the pieces are starting to come together with recent networking relationships that I have developed.  I now see how social media can help me supercharge these ideas and make them a reality much quicker by creating a platform and capitalizing on the collective energy of thousands of people that I otherwise could never connect or network with.   

    Thank you for pursuing your dream and sharing it so that the rest of us can be encouraged to follow ours.

    Steve

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  • http://twitter.com/shermancox shermancox

    Wow…an electronic edition and an unabridged audio…I am going to buy the book even if I never access the physical version of the book again…

    Can’t wait to apply your insights…

  • Justin Johnson

    A platform would assist me in narrowing my calling and gifts in this world.

  • http://www.joeyo.org Joey O’Connor

    I am so looking forward to reading this book Michael! Your blog has been extremely helpful as I’ve worked hard to develop my Art, Life & Faith blog this past year.

    I feel like I’m “drafting” off all your great lessons on leadership, relationships, productivity and social media. Thanks for setting a great example that it takes time, persistence and perseverance to develop something worthwhile.

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  • Kathryn A Dudley

    I will wait til the week it comes out. Considering resent events a platform maybe just what I need. Thanks. Looking forward to it.

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  • http://twitter.com/KarenJordan Karen Jordan

    Looking forward to you new book! 

  • http://www.anderkampmusic.com/ Jeff Anderson

    What a great idea that will be, I know, executed very, very well. I love coming to your blog for encouragement and refocus of direction.

    I was talking to a friend this morning who is writing a book and I said, “You HAVE to go to Michael Hyatt’s blog and read it and then get his ‘winning book proposal’ PDF! Hands down!”
     
    I look forward to the new book. I’ll chip in as one small step towards the best seller buzz. Can’t wait!

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Jeff. I appreciate the support!

  • Chris Cook

    I’m in.  Way in.  This site (and your wisdom) has been a game-changer for me.  Can’t wait (now I’m really anxious) to read this book!  My peers will hear all about it!

  • http://www.facebook.com/terri.whittingtonhaynes Terri Whittington-Haynes

    Looking forward to reading this book. I’m in.

  • Debbie Maulsby

    This sounds so exciting that I don’t want to miss out. Learning the valuable information that you share in this new book will, I believe, help me to have a better, more comprehensive plan in a venture that the Lord has been leading me towards. Thank you for sharing and I can’t wait until May 21!

  • http://www.SevenPillarsOfSuccess.Net Louise Thaxton

    Incredible!  I can’t wait for the book – and yes I will spread the message!

  • http://www.skipfilmschool.com/ Brooks Lockwood

    Can we also purchase it from Amazon to read via Kindle and forward you the reciept  or will this only be valid if you buy a physical copy in stores?

    Looking forward reading this immensely. 

    • http://michaelhyatt.com Michael Hyatt

      Any format, any retailer. It doesn’t matter.

  • Kim M

    I am hoping a platform would help my husband’s dental practice get more recognition through social media.  We have tried conventional marketing and advertising, but we are realizing that it is a new advertising world and we need direction.  Thank you for your information.

    • http://michaelhyatt.com Michael Hyatt

      Great. I hope my book helps.

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  • http://twitter.com/davidwchase David Chase

    Please don’t hold it against me…I pre-ordered it upon announcement and it arrived a couple of days ago! If I had only known sooner….Sorry Mr. H.

    • http://michaelhyatt.com Michael Hyatt

      No sweat, David. I appreciate the support!

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  • http://twitter.com/jbecker007 Jon Becker

    Michael:

    Just posted an endorsement for the new book on my blog,

    http://themarginalwriter.com

    I cannot wait for this to be released. Thanks for all you do to pour into so many.

    Blessings,

    Jon

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Jon. I just linked to your review here.

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  • Alvin C. Mlies

    Hi Michael, I’m late to the “party!” Are there any bonuses (for purchasing your book) left over for the late comers like me? :-)

    • http://michaelhyatt.com/ Michael Hyatt

      I’m sorry. There aren’t. That offer was only available during the first week of publication. Thanks.

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