5 Commitments I Made at Experts Academy

Gail and I just returned last night from Experts Academy in Santa Clara, California. This four-day event is hosted by Brendon Burchard, author of The Millionaire Messenger. It is one of the top three events I have ever attended.

Experts Academy Badge

In addition to Brendon—who is perhaps the most energetic and inspiring presenter I have ever heard—we heard from several surprise speakers. These included Marie Forleo, Jeff Walker, Chalene Johnson, and Marianne Williamson. I took notes non-stop for four days. While I didn’t agree with everything, I learned from everyone.

In addition to the remarkable speakers, we got to interact with other authors, speakers, coaches, consultants, and entrepreneurs, all dedicated to defining, developing, and deploying their expertise to the world.

And we didn’t just sit and listen. Brendon gave us numerous exercises, designed to help us work through the material and apply it to our business. After each presentation, we worked on our own for a few minutes and then gathered in impromptu groups of four or five to present our work and get one another’s input. It was very effective—almost like a mini-mastermind.

Brendon’s basic premise is that we are all experts. There is something you (yes, YOU) know or can do that others will pay you to learn. The seminar was all about how to create and market information products—ebooks, books, webinars, online courses, coaching, seminars, membership sites, etc.

I especially enjoyed the day we spent on promotion. Brendon and Jeff Walker went into detail on how they launch their various products, including the positioning, strategy, video scripts, etc. They also shared the technology tools they use.

As I was reviewing my notes yesterday on the plane coming home, I boiled everything down to five commitments I have made as a result of what I learned. I thought you might benefit from this information.

  1. Own and declare my expertise. This is really the culmination of something I have been working on for the last six months. I’m not quite done, but I am close. Right now, here is how I express what it is that I do:

    I help leaders leverage their influence using both traditional and new media, so they can expand their reach, maximize their impact, and achieve their biggest goals.

    This serves as an umbrella for everything I teach. Brendon calls this “claiming your expertise.”

  2. Reengineer my business to serve my life. I have never worked harder than I have in the last two years. While I love it, and the results have been phenomenal (almost 100% revenue growth in the last twelve months), it is not sustainable personally. I must continue to prune from my life the tasks I can delegate to others.

    In addition, one decision I have made is to cut the number of speaking engagements I do per year from thirty to ten. I just can’t justify the investment of time and energy. I have to come off the road if I am going to achieve my goals, both personally and professionally.

  3. Schedule more time for personal development. Last week, I bought Jeff Walker’s “Product Launch Formula.” I want to systematically work through the videos and really master his marketing system.

    While I spend the first few hours of each morning going through a personal development ritual, I am going to get started a little earlier so I can work through Jeff’s course. I have been trying to read and study in the evening, but that just isn’t working for me. I’m either too tired or the time gets hijacked by something else.

    I think I will be better served by going to bed even earlier and getting up earlier. For me, an hour in the morning when I am rested and fresh is worth far more than an hour in the late evening.

  4. Plan and protect my creative time. This is key. The more my business grows, the more I opportunities I get. However, these opportunities can quickly turn to threats unless they are managed well.

    The truth is, I don’t need more ideas or opportunities. What I need is more time for implementation. I already organize my week into daily themes, but I am now working to organize my month into weekly themes, too. (I plan to dedicate a future post to this.)

    Another key is to only take meetings on Friday’s. I learned this from Don Miller, and it has been the best thing I have ever done in terms of my creative output. However, in recent months, I have grown slack. I am working with my assistant to be more vigilant.

  5. Focus on fewer products and more marketing. I don’t know why I feel the need to create more products. Geesh. I have plenty already, plus another half dozen in the pipeline. It’s time to get off the hamster wheel!

    Instead, I need more intentional and strategic marketing. This is really a matter of stewardship. I have only reached a fraction of the market I want to impact.

    By the way, don’t expect to see fewer products from me in the next few months. As I mentioned, several products are in the pipeline, and will launch as planned. I’m really talking about my own creative workflow going forward.

I hope this behind-the-scenes look at my learning process is helpful. Like you, I am working hard to get better at what I do. I am passionate about serving my audience well.

By the way, if you are interested in learning more about Experts Academy, click here. Brendon’s free promotional content—even if you don’t ever attend the event—is better than most people’s paid content.

Question: What commitments have you made recently to take your life and career to the next level? You can leave a comment by clicking here.

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  • http://www.thedailyretort.com/ TorConstantino

    This is the best piece I’ve read in the past few weeks! The profound insight of “own and declare your expertise” hit me like a ton of bricks.

    I was equally convicted by your second point of re-engineering my business/work to fit my life. The past few months I’ve had that completely backwards trying to shoehorn my family and life around my new job.

    Thanks for the mental reboot!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Tor. You would LOVE this conference. It’s right down your alley.

      • rabbimoffic

        It reminds me of an insight I heard once: We don’t live to work. We work to live.

        • http://www.joyjoyg.com/ Joy Groblebe

          love this!

    • Mary DeMuth

      I’m so with you~!!!

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Exactly. Well said, Tor.

    • http://www.lilykreitinger.com/ Lily Kreitinger

      I SO relate to that. What I learned from the amazing team at Launch and what I have learned from Brendon Burchard will help me re-engineer my life so I can have one :)

  • tmabie

    Michael, I’ve just realized that I’ve not been receiving your blogs or podcasts? I’m curious as to why this has happened and how to prevent it from happening again. I really value your content!

    • http://michaelhyatt.com/ Michael Hyatt

      Well, actually, I haven’t blogged in a week, other than mini-posts. And I haven’t done my podcast either. (I actually did announce this a week or so ago.) Did you receive this post? Thanks.

      • tmabie

        Last post I got was 9/11. Last Podcast post was 9/4. I think I signed up again and then received one from yesterday.

    • http://michaelhyatt.com/ Michael Hyatt

      I just checked this again. It looks like I may have a problem with my RSS feed. We are looking into it now.

      • http://markstruczewski.com/ Mark Struczewski

        @mhyatt:disqus: I discovered that when I would go to your website, the same post always appeared. So, I found a Chrome extension called Click&Clean that automatically clears my cache when I close the browser. Since installing this, I’ve had no problems. Perhaps this is a cache problem, @tmabie:disqus.

        • http://michaelhyatt.com/ Michael Hyatt

          It might be, Mark. Thanks for the heads up.

      • tmabie

        Thanks for checking!

  • Neel Raman

    Thanks for sharing these insights Michael! I have studied Brendon’s work for over three years now and it has made a big difference in how I position and market myself. Having launched a book on Amazon last week and got it #1 best seller status, that was only possible due to what I had learned from Brendon. While I have not attended his live EA event, I have done his online program and found it to be of tremendous value. I plan to attend his live event when he brings Experts Academy to Australia in June 2014.

    Thank you for sharing your learnings with us!

    • http://www.thedailyretort.com/ TorConstantino

      Congratulations on the book launch Neel – well done! What’s the title of your book?

    • http://michaelhyatt.com/ Michael Hyatt

      That’s awesome, Neel. I plan to use his methods (along with Jeff Walker’s) in my book launches, too. I think you’ll really enjoy the live event.

      • Neel Raman

        Thanks Michael! Are you planning to share what you learn from Jeff Walker’s PLF program on your blog as well?

        • http://michaelhyatt.com/ Michael Hyatt

          Maybe. I haven’t thought that far ahead.

  • stacey29lincoln

    I appreciate your wisdom and take aways from this event! It sounds like you are on the right path. Love how God is continuing to call up and out as a leader!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Stacey.

  • http://www.GigaLawFirm.com/ Doug Isenberg

    Reminds me of something my kids’ school counselor tells them: “You can do *anything* you want to do. You just can’t do *everything* you want to do.” Boy, can I relate.

    • http://michaelhyatt.com/ Michael Hyatt

      I’ve heard that quote before but forgotten about it. It’s great!

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Oh, wow. Great quote.

  • http://www.lindalochridge.com/ Linda Lochridge Hoenigsberg

    Hi Michael. I received a chance to go to that conference for FREE since I joined Total Product Blueprint this year and I could not make it due to time and career constraints. Whaaa! OK…I’ll stop whining now. I loved your “5 Things.” What I have done in this past week is meet with my web developer and tweak my new website (needs a lot more tweaking, but I love the “floor plan,” so I can redecorate now that the old owner (web developer) has moved out). I also scheduled a meeting with someone at Infusionsoft. I related to all your struggles, on a much smaller level, but they are still the same struggles. So helpful, Michael. I’m definitely printing this one out and hanging it up on my whiteboard!

    • http://michaelhyatt.com/ Michael Hyatt

      Awesome, Linda. Brendon’s Total Product Blueprint is so awesome.

      • http://www.lindalochridge.com/ Linda Lochridge Hoenigsberg

        You almost don’t need anything else!

        • http://michaelhyatt.com/ Michael Hyatt

          Except maybe Jeff Walker’s Product Launch Formula. ;-)

          • http://www.lindalochridge.com/ Linda Lochridge Hoenigsberg

            Yes…and I went through all four videos and wanted it soooooooo badly! Wasn’t the right timing…but I do believe I will have another chance. What do you think? ;o)

          • http://michaelhyatt.com/ Michael Hyatt

            Yes, I would wait for the right timing. I feel like the biggest thing I need right now is not more knowledge but more execution on the knowledge I have! (Can I get an “Amen!”)

          • http://www.lindalochridge.com/ Linda Lochridge Hoenigsberg

            Amen, and amen! I got to talk to Anne Samoilov on the phone and she helped me see that I don’t need more knowledge…I need to execute what I know now…step by step. I know Jeff Walker’s program is going to help do that for so many folks that got in on his launch!

  • Veronica Scholtz

    Thanks for sharing. This comes at such a good time.

  • http://www.thadthoughts.com/ Thad Puckett

    An excellent start to my day. The part I was struck by the most is your statement that opportunities can become threats if they aren’t managed well. I think I have struggles in that regard. Ideas are easy. Execution is hard.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      I have the same struggle. There was a time when I dove into every opportunity that came my way. It worked for a while, but wasn’t sustainable. Now I’m learning how to say “no” to some great opportunities that aren’t necessarily the right opportunities.

      • http://michaelhyatt.com/ Michael Hyatt

        Chalene Johnson’t speech about this at Experts Academy was so powerful. It really rocked my world.

  • http://www.workyouenjoy.com/ Adam Rico

    I really like number two Michael. This was a great reminder to me that my business is here to serve me and not the other way around. I’m rethinking my business goals and this post really encouraged me to change some things to make it sustainable over the long term.

  • http://www.TheIronJen.com/ Jen McDonough “The Iron Jen”

    Selfishly it was totally exciting to hear that you and Dan Miller were attending Brendon’s Expert Academy as it meant there would be a chance you would be sharing your experiences.
    Your takeaways are very interesting and your commitments are a reminder for all of us that it is important to continuously focus our efforts as we go as it is all too easy to get distracted.
    Many thanks for sharing!

  • Mary DeMuth

    This was such a helpful post, Michael. Especially less products, more promotion/strategy/marketing. I fear I’ve been too “shotgun” in my approach. I have two books launching in the next four months, which is a huge time drain, but very important.

    For me? I need to hire an assistant. It’s to that point that I’m doing far too many things that should be delegated. I, too, am limiting my speaking. It just doesn’t make sense for my family right now. So I’m cautious about my output there.

    • Mary DeMuth

      BTW, both my husband and I have read the Millionaire Messenger and have resonated with its message. We’ve had some good talks (strategic ones) about what I need to do next. I’d recommend this book if you’re wanting to take your business to the next financial level.

      • http://michaelhyatt.com/ Michael Hyatt

        Excellent, Mary. I have given many copies of that book away. It’s one of my favorites.

    • http://michaelhyatt.com/ Michael Hyatt

      Good for you, Mary. I think you’d really benefit from this conference. I only wish they held it ore often.

      • Mary DeMuth

        Perhaps next time. I’m curious if you count the SCORRE, LAUNCH and PLATFORM conferences as speaking engagements?

        • http://michaelhyatt.com/ Michael Hyatt

          I don’t. I am really referring to outside speaking engagements.

          • Mary DeMuth

            OK cool, that was my hunch.

  • http://www.linkedin.com/in/leezanechay/ Leeza Nechay

    Going to bed earlier & having more useful hours in the morning for personal development! So glad you mentioned that in this post.

  • http://www.danerickson.net/ Dan Erickson

    Good take-away. Fewer products and more marketing makes sense. One solid product marketed well can bring much success. The only problem with this is that there are some people (like me) who tire of the endless marketing. This goes both ways. People and organizations that constantly market themselves turn me off and I stop visiting their sites. I market my own work, but I don’t like to, because I don’t want to be the person who turns others off. Is there an answer to this dilemma?

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Great question, and one I wrestle with all the time.

    • http://michaelhyatt.com/ Michael Hyatt

      What if you re-framed the whole meaning of marketing?

  • http://www.AmyThedinga.com/ Amy Thedinga

    Michael, I can’t tell you how much your transparency helps me. As a newbie just getting started, I struggle with everything you mentioned (and more). Knowing that an expert like you struggles too is strangely encouraging.

    I have been resisting “owning my expertise” because I don’t want to pigeon hole myself into too narrow a focus. In the process I’m creating brand confusion. I know what I have to do and this post provided that clarity. Thank you.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Okay, give us a hint … :) What are you going to do?

      • http://www.AmyThedinga.com/ Amy Thedinga

        Haha. Well you know at LAUNCH they asked what it was that people continually ask our advice on or seek us out for help? Mine is clean, healthy eating and toxic free living. All my friends know that I completely turned my sons ADHD symptoms around with diet and lifestyle changes so I get asked for advice on that constantly. I have resisted owning that expertise because I want to write about spiritual freedom. But I’m seeing that the two are not mutually exclusive and spiritual and physical freedom are inextricably linked. Owning my expertise of one, will give me a voice to speak to the other I think. Feeling hopeful.

        • http://www.joyjoyg.com/ Joy Groblebe

          Well that’s about the coolest thing I’ve heard all morning! Let’s plan a lunch (with Michele of course!)….I want to hear more!

          • http://www.AmyThedinga.com/ Amy Thedinga

            Yes! Let’s do it. I’ll get in touch with you on email. :)

  • Dan Murphy

    Excellent post. #2 is the challenge for me and I suspect most of us. It appears to me that no matter what Tim Ferriss says you cannot build a business or a platform without a tremendous amount of work, at least up front. You may well be able to slack off after the entire thing is running though I have doubts on that as well. It is that initial hard press that so interferes with one’s life. Let us know if you find any secrets on that.


  • http://JonDHarrison.com/ Jon D Harrison

    I am commited to updating my blog with helpful, intersting, and fun content 2-3 times every week. I am commited to actively participating in Platform University (live call tomorrow!!) and I am commited to helping others share their life changing stories.

    …and I need to stop caring about the numbers….

    • http://michaelhyatt.com/ Michael Hyatt

      Good for you, Jon.

  • http://www.onebadasslife.com/ Tracie Rollins

    I love how transparent you are, Michael. It’s interesting to see you continue to learn and grow, and I’m thankful that you share your insight. Owning your own expertise is critical, but protecting your time is key. Without the time and space to plan, our ideas won’t get the due diligence they deserve. Great lessons learned!

  • http://www.joyjoyg.com/ Joy Groblebe

    Great post! So glad it was worth the trip. L-O-V-E the idea to focus on marketing and not always creating more product. Can’t wait to hear more…..plus you got to see Marie Forleo…yes, I’m jealous.

    • http://michaelhyatt.com/ Michael Hyatt

      She rocked it, Joy. I keep wishing the whole time you were there to see her. She is even better in person than on video—and that’s saying a lot.

  • http://gregsimas.org/ Greg Simas

    I live 20 minutes away from Santa Clara and never even heard Brendon Burchard or Experts Academy. Might need to register, hop in my car next year and check it out. Sounds like it’s pretty amazing.

  • http://www.lilykreitinger.com/ Lily Kreitinger

    I’m so glad you had a great experience Michael! And better yet that you are sharing with the rest of us! Experts Academy is definitely on my radar of future events to attend.

    Thank you for sharing your expertise with all of us and looking forward to hearing about your success with applying these principles and being an even brighter rock star!

  • http://zechariahnewman.com/ Zech Newman

    I have been pruning things. Just like plants I prune my life back to the impactful things to me personally and professionally then have massive growth. Then time to prune back again. I’m deciding at the moment what to prune. Thanks for the post Michael, loved it.

  • http://www.BlownUpGuy.com/ BlownUpGuy

    Speaking of Jeff Walker, I’ve done his PLF program and it is excellent!

    • http://michaelhyatt.com/ Michael Hyatt

      Cool. I have heard nothing but good.

      • http://www.BlownUpGuy.com/ BlownUpGuy

        Very in-depth, but keep its simple. Oh, by the way I just wanted to say I loved your talk at the Convene Summit in Frisco, TX a few months back. Enjoying your book as well. Didn’t get a chance to shake your hand, but I’m sure we’ll cross paths again. Keep up the great work!

  • http://brianjdixon.com/ Dr. Brian J. Dixon

    Great insights, Michael. I especially love your reflection that intentional and strategic marketing is a matter of stewardship. As you wrote in Platform, “social media rewards generosity, other-centeredness, and helpfulness.” When we steward our platform, we naturally develop a mindset that seeks to continually serve our audience, which in turn builds a deeper sense of trust and inevitably leads to more sales.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Brian. I agree.

  • http://timmilburn.com/ timage

    This sounded like such an incredible event. I saw your tweet last week about surprise guest speaker, Jeff Walker. I went and checked him out (at the Product Launch Formula site). His 30 minute intro video is a clinic on adding value to others as a prequel to a launch. It was such GOOD stuff. Thanks for taking the time to share your key takeaways. I really appreciated when you did that at the end of each speaker at the Chick-Fil-A Leadercast. Thanks for your hard work Michael and for letting us see behind the curtain from time to time.

    • http://michaelhyatt.com/ Michael Hyatt

      You are welcome, Tim. I’m glad it was helpful.

  • http://OneBoldMove.com/ Frank Gustafson

    Michael, this post was both refreshing and frustrating all rolled into one. I know that I have too many irons in the fire, but I love them all and don’t want to loose any of them. I am encouraged by your decisions here and I look forward to learning more about them in future posts! See you at the Platform Conf in Nov!! I am REALLY looking forward to that!!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Frank. I look forward to seeing you at the Platform Conference!

  • http://markstruczewski.com/ Mark Struczewski

    @mhyatt:disqus: I am listening to the audio book that is on your Recommended Books page, Insanely Simple, and as I read your blog post today, I realized that you have A LOT in common with Apple (besides the fact you both love their products!) and that is when you keep things simple, more things get done and get done better. This is something I am working on. And I really like when you wrote (in #4): “The truth is, I don’t need more ideas or opportunities. What I need is more time for implementation. I already organize my week into daily themes…” It really convicted me.

  • http://rayedwards.com/about/ Ray Edwards

    Michael, the timing never seems to work out for me to go to Brendon’s event. It’s on my list for next year.

    This is an excellent post, and I applaud you for your transparency and sharing. I really identified with some of the things you mention here, as I can see others do also.

    I have known Jeff Walker since 2005, and was one of the very first people to buy Product Launch Formula. I’ve had the privilege of working with him on a number of launches, and have even spoken at a couple of his events.

    I have upgraded every time Jeff offered a new version of the course, so I will be going through the new course with you, and the many others who joined this year.

    While I have made a great deal of money helping other people launch their products using Jeff’s system (I estimate over $100 million), it became obvious to me recently that I only received a tiny percentage of that money myself. Don’t get me wrong, I’m grateful for the success I’ve had, and our company revenue has been well above average. But still, I’ve been selling my services wholesale. So this year, the cobbler’s children get some shoes.

    Your insight about not needing to launch new products, but rather to market the ones you already have, had a profound impact on me. A lot to credit to a single blog post, but true nonetheless.

    As always, thanks for being a leader who impacts other leaders.

    • http://michaelhyatt.com/ Michael Hyatt

      Wow. Thanks, Ray. I am honored and humbled by your comments.

      You have so much value to add. Thanks for your generosity toward me this year.
      I think line of the reasons I keep creating products is because it’s inside my comfort zone. That’s what I have done my whole life. I know how to do that.
      This kind of marketing pushes me outside my comfort zone—in a good way, of course.
      Hope to see you soon.

  • Henry Ballard

    Hi Michael, I’m the pastor you meet from Louisiana. I concur, although I didn’t agree with everything, I learned from everyone. Your #4 is huge for me. I’m committing to plan and protect my creative time.

    Thanks for all you do. Oh, and as I shared with you, I believe a major reason for me being at Experts Academy was to meet you. Our brief conversation help me to put many things into perspective.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Henry. I really enjoyed meeting you, too. It sounds like it was a pivotal even for both of us. All the best!

  • https://kylemusser.co/ Kyle Musser

    Glad to hear positive feedback from the conference Michael! I love Brendans webinars, books & content. Look forward to attending an event soon myself.

    Appreciate you taking the time to hear feedback from the event as well :)

    Have a great week everyone!

  • LadyJevonnahEllison

    I’m committed to reading more excellent books and listening to quality podcasts. Also, attending conferences and delegating assignments to my team is helping me find more time for personal growth. Loved this article and the book recommendations. Thank you.

  • Jeff Walker


    It’s funny, I *thought* I recognized you in the audience when I was speaking at EA (10 ish rows back on stage right?)… but it’s always hard to pick people out, and we’ve never actually met… so I figured it was unlikely.
    In any case… I love your five commitments. Number four particularly resonates with me right now…

    – Jeff

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Jeff. You added tremendous value.

      We were actually sitting on the second row in the VIP section for your presentation. I thought about trying to find you and introducing myself, but, as a speaker myself, I know how crazy it is after you finish. Hopefully, our paths will cross soon..
      Thanks again for all you do!

  • John Kramp

    My business partner and I, David Atchison, are reworking our website, adjusting our focus, preparing to launch a podcast in January as a result of advice we received as part of Platform University. Right now, it all feels a bit overwhelming but I know from experience that pushing forward each day will bring these things to reality. Thanks, Michael, for the challenge in this post as well as the great advice in the Member Make-Up on Platform University. I tell everyone working on building or expanding their platform that they must sign up.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, John. Your endorsement means a lot!

  • Phyllis Nichols

    Thanks for sharing – they are all good but number 4 jumped out at me, especially “more time for implementation!”

  • http://www.kenzimmermanjr.com/ Ken Zimmerman Jr.

    Great article, Michael. A number of points in your article struck me regarding focus and sustainable workload. For me, I have been missing too many workouts. I have recommitted to making sure that I get a daily workout in. A lot of times that means that the computer does not get turned on until the workout has been completed. Take care.

  • http://www.loveyourcareerforever.com/ Dr. Selena Tramayne

    First, I want to say it was great to meet you and Gail at Experts Academy. I met you both during one of the impromptu sessions.

    Second, I had the same reaction coming out of the weekend. I’m ready to own my expertise. It also helped me decide where I wanted to focus my energy for the next 90 days to a year.

    Brendon is brilliant at helping people clear away the self-doubt that might be holding them back. While I had gone through his Experts Academy DVDs, there is nothing like attending his live event.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Selena. Great to meet you. What an event!

  • Gwen Bortner

    I loved that you boiled this down to specific commitments for yourself. I realize I need to do the same thing for the Launch Conf last week, and make a plan do to that for SCORRE next month and Platform the month afterward. By narrowing it down, it makes it “doable” instead of focusing on ALL the fabulous info and just getting paralyzed. A great take-away in and of itself!

    • http://michaelhyatt.com/ Michael Hyatt

      Exactly. My head was swimming. I knew I had to take action to make sure I implemented it.

  • http://justincarper.com/ Justin Carper

    This was much needed. I can apply all five to my life right now! Thanks for sharing!

  • http://stonewallmonroe.wordpress.com/ William Stonewall Monroe

    I’ve been trying to do more of the first, owning and declaring my expertise. It is easy to be shy in the name of humility, but really that can simply lead to hiding valuable stuff from those that need it most!

    • http://www.jmlalonde.com Joe Lalonde

      So true William. It’s a struggle. That’s why it’s key to own and declare it. When you’re clear on your expertise, the false humility goes away.

  • http://www.ricardoequips.com/ Ricardo Butler

    I LOVE Brendon’s work. Out of all the people I have had to sift through online there are only a handful that I now only follow more closely. I have had to prune a lot of the blogs I read just to focus on the ones that fit with my goals, equip me in a strength, or that is just plan simple to understand and easy to implement. So with in the next 36 months I plan to start my “snowball” rolling to attend events, or online courses, or buy DVD training from these (in order).

    1. Leslie Samuel’s Become a Blogger 2.0
    2. Mike Hyatt’s Platform University
    3. Jason & Jeremy’s Internet Business Mastery Academy 3.0
    4. Dan Millers Coaching Mastery Program
    5. Dave Ramsey’s EntreLeadership Master Series

    6. Brendon Burchard’s Expert Academy

    7. John Maxwell’s Certification Program

    These are the things I will look forward to doing in the next 3 years. I hope to maximize one of my strengths in each of these programs.

    • http://www.ricardoequips.com/ Ricardo Butler

      I also hope to get out to a SCORE Conference too!

      • http://michaelhyatt.com/ Michael Hyatt

        SCORRE is awesome. It’s helped me more than any conference I have ever attended.

        • http://www.ricardoequips.com/ Ricardo Butler

          The bad thing about it is that by the time I actually heard of it the first time, was when it came to Orlando. I was too late! lol! So I will have to check it out next time it’s down here or in a near city or closer state in the south east. I was mad! lol!

    • http://michaelhyatt.com/ Michael Hyatt

      What a great list, Ricardo. I’m honored to be on your list.

      • http://www.ricardoequips.com/ Ricardo Butler

        Are you kidding me!?! You are one of the best out there doing it. You get results, you make the content simple for us to consume, all of your work is clean and cut, you hammer the nail every time. Your Platform book is literally page to page my whole marketing plan. lol! It is one of the books that I reference as a standard along with EntreLeadership, 40 Days to the Work You Love, 5 Levels of Leadership, The $100 Start-Up just to name a few.

        • http://michaelhyatt.com/ Michael Hyatt

          Thanks again, Ricardo. You are too kind.

          • http://www.ricardoequips.com/ Ricardo Butler


  • http://kimanziconstable.com/ kimanzi constable

    Totally agree Michael! I attended Expert’s Academy last year and another event Brendon did called 10x Empire, both we fabulous. I love how Brendon goes over the top with the value he delivers, you pretty much get 10 grand worth of material to take home!

    • http://michaelhyatt.com/ Michael Hyatt

      I remember you talking about that, Kimanzi. I can’t wait to attend his next event.

  • http://www.hughculver.com/ Hugh Culver

    Really great to hear you talk about personal limits and how you are “retweaking” your systems. I went to Exp Academy and it felt like people wanted to do everything that was suggested. We need to remember that some presenters have teams behind them and they operate at a different speed.

    I agree so much with what you said about managing time and energy and protecting our creative time. It’s so easy to get swamped with all the technical setup details – but that’s not what people need from us. It’s your creative insights that come from quiet, reflective time. Let someone else figure out how to tweet from a blog post!

    Loved it.

  • http://thoughtsaboutnothing.com @kylereed

    i have committed to waking up at 5AM to finish writing projects. It has helped tremendously

    • http://www.jmlalonde.com Joe Lalonde

      That’s a huge step Kyle. Welcome to the 5 O’clock club.

  • http://www.myaspergers.net/ steveborgman

    Every single one of your points is a profound takeaway worth focusing on for my year end planning and preparation for 2014. Thanks for sharing. I had the privilege of seeing Brendan speak at Internet Prophets convention in Chicago this year, so you were in good hands!

    • http://www.jmlalonde.com Joe Lalonde

      Are you from the Chicago area Steve? I almost attended IP but didn’t get the time off of work.

      • http://www.myaspergers.net/ steveborgman

        Yes, I am, Joe! I live in Des Plaines. The conference was great!

        • http://www.jmlalonde.com Joe Lalonde

          Nice, I’m a few hours east of Chicago and heard great things about the conference. Since then, I’ve been following most of the speakers from the event.

          • http://www.myaspergers.net/ steveborgman

            Yeah, Joe. My two favorites: Internet Business Mastery, and Pat Flynn aka Smart Passive Income. And of course, Brendan Burchard.

          • http://www.jmlalonde.com Joe Lalonde

            The guys at IBM and SPI are amazing. Sounds like we have a lot of the same interests.

          • http://www.myaspergers.net/ steveborgman

            Yes, funds are tight right now. But my plans are to a) join the IBM academy and then b) go through one of Brendan’s master classes. In the meantime, I apply what I get through listening/reading to people like them and like Mr. Hyatt :) But I keep my listening/reading list short so I can focus on application and action.

          • http://www.jmlalonde.com Joe Lalonde

            I can completely understand that Steve. The IBM course is really good. I’ve been slowly making my way through there. It’s a bummer you missed out on the lifetime membership option as I heard they’re doing away with it in version 3. It’s still well worth the money.

          • http://www.myaspergers.net/ steveborgman

            Yeah, I agree. But I’ve learned I need to be financially responsible (from past experience) before I invest in my next learning project :)

          • http://www.jmlalonde.com Joe Lalonde

            Heck yeah. Digging the financial pit is no good. It feels like you can never get out of it.

  • Sharon Spano

    Michael, this is awesome information. Thanks so much for not only sharing this specific information, but for reminding me how important it is to share our own learning experience. I, too, always recap everything I’ve learned from an event on the plane ride home. I never, however, thought about writing a blog to share that experience and information. Great idea. As usual, you set the bar for us all.

  • http://www.twitter.com/erikjfisher/ Erik Fisher

    I just grabbed Brendon’s book. I love the insights you share here. As I was reading, I kept thinking of the words simplicity, consistency, focus.

  • Joe Scherrer

    Absolutely helpful Michael. It is tempting to try and do more and more, especially when you are having success. However, as you say, you got in business for specific reasons professionally and personally and those reasons must be your touchstone. The three things I try to remember are “less is more,” “focus on the strategic,” and “work the plan”

  • http://emuelle1.typepad.com/ Eric S. Mueller

    Great post, Michael.

    Can you consider going back to a full feed RSS? For some reason your site is blocked where I work, so if I can’t read the whole post in my RSS reader, I have to wait until I get home. I’ve always considered it an inconvenience to have to “Click here to read more”.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks for your input, Eric. Yes, I will consider it. This is really a test, so we’ll see what the results are.

  • http://www.teamworkandleadership.com/ Mike Rogers

    Thanks Michael and really appreciate how transparent you are. I have looked into the Product Launch Formula and am buying the “The Millionaire Messenger.” Appreciate all you do in helping us be better :)


  • http://www.johnrmeese.com/p/about-me.html John Meese

    The first point, “Own and declare my expertise” is definitely something I’m working on right now, myself! As a recent college graduate, I’ve only now found the freedom to focus my efforts on themes and pursuits that tug at my heart. It’s going to take time, but I’m slowly carving away distractions to discover what my expertise is, or what it will be!

    Thanks for sharing your insight, because I know it’s easy to overlook creative time and personal development in the pursuit of a goal.

    • http://www.jmlalonde.com Joe Lalonde

      Nice John! How’s the definition of your expertise coming along? If it’s developed enough, care to share it?

      • http://www.johnrmeese.com/p/about-me.html John Meese

        I’d be happy to share where I’m at now! Again, this is a work in progress, but:

        I help Christians connect to Orthodox leaders acting in any field of positive influence, while connecting personal development and leadership principles to everyday faith.

        I’m in a unique place of leadership as part of the core staff of my Church’s campus ministry organization, Orthodox Christian Fellowship. For campus ministry, I have the unusual background of an Economics degree combined with five years of experience with Chick-fil-a, among other businesses. This, plus some connections, is what’s shaping up right now. Not where I saw this going even two months ago!

        • http://www.jmlalonde.com Joe Lalonde

          Sounds like you’ve got a pretty firm grasp of your expertise. Keep at it and get it just the way you want. Then you can rock it out.

          • http://www.johnrmeese.com/p/about-me.html John Meese

            Thanks! Between upcoming personal and work projects, I’m hoping to get a chance to engage a wider audience very soon.

  • Adam Gragg

    I made a commitment recently to spending 10 quality hours each week with my family. Years ago I made a commitment to a bi-weekly date night with my wife. Both commitments have helped me stay focused professionally, and excited about going home at the end of the day.

  • http://getpaidforyourcreativity.com/ Rodney Washington

    Thank you Michael for this post. I really resonated with tips #4 and #5, in particular number five which is a struggle for me because I while I love to create new products and programs and market other peoples work ~ I prefer to focus solely on the creation process when it comes to my own.

    Thank you for sharing your experience at Experts Academy and your journey moving forward. Actually I’m surprised you weren’t on stage speaking. Currently I’m reading your book Platform after learning of you via Jeff Goins and I’m throughly enjoying it and taking tons of notes.

    Perhaps I’ll get to see you on stage at one of your own events in the future. Perhaps you, Brendon, and the two Jeff’s – Walker and Goins could do an event together. I betcha that would sell out a year in advance!

    Many Blessings, Rodney

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Rodney. One of things Brendon said is that ”experts are learners first.” I have found that to be so true, which is why I invest so much in training each year. Thanks again.

      • http://goinswriter.com/ Jeff Goins

        I love that you model this so well, Mike. I don’t know anyone who is adept a student as you are. It’s a great example for me and so many others to follow. Thank you.

        • http://michaelhyatt.com/ Michael Hyatt

          Thanks, Jeff. I appreciate that!

    • http://goinswriter.com/ Jeff Goins

      Thanks, Rodney! I’m THRILLED and humbled that I got to introduce you to Mr. Hyatt. That doesn’t happen too often. You’re in for a treat. :)

  • Peter Gjersoe

    Hi Mike,
    Great blog; very constructive.
    Thank you, Peter

  • Daniel Decker

    Loving Jeff Walker’s materials and following the launch. Bought PLF too. I have started getting up an hour earlier at least 4 days a week to dedicate that time to development time. It’s working great so far. I take my iPad to the back patio and have no distractions. A little extra sacrifice today will no doubt reap rewards tomorrow.

    Agree on the last point too. There certainly is value in having several products / resources that serve different needs but at some point they can start to cannibalize not only impact but also our time. Lots of value in leveraging what we already have.

    Good stuff.

    • http://michaelhyatt.com/ Michael Hyatt

      Good for you, Daniel. We’ll have to compare notes. I made it through the PLF Core this morning. I will start Module 1 tomorrow. I am loving what I am learning!

  • Matt Mayberry

    Great post Michael! Very insightful. Thank you for all that you do.

  • http://leadbychoice.wordpress.com/ Kimunya Mugo

    Dear Michael, thank you for sharing your notes and thoughts. What really hit home was that I need to own and declare my expertise. I love your crisp and clear expression of what you do. I have posted it on my desktop to guide me in creating one for myself. I need it now more than ever before.

    • http://michaelhyatt.com/ Michael Hyatt

      Great, Kimunya. I am so glad it was helpful.

  • Shane Reeves

    Michael – Nice to meet you at Experts Academy conf.. Great content and atmosphere.. Blessings – Shane Reeves

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Shane. Great to meet you, too.

  • Adam Teer

    I’m 31 years old and I’m the Executive Director of a non-profit agency. One of the most valuable things I’ve learned from you is how to prune my time commitments. It has been one of the most valuable things that I’ve learned! Now before I take on a commitment, I take plenty of time to think about the reality of what I’m being asked to do and the potential impact that it will have on my spiritual life, family life and personal development time. One of the hardest things to accept is that your time during the week is finite!

  • http://www.gladstonepublishing.com/bookshelf.htm Deborah Wilson Smart

    Thank you for sharing your commitment notes. I find myself already following commitments 3, 4 and 5. Commitments 1 & 2 are still in progress. It’s good to know that I am on the right track. I am so very happy that I have been led to follow your blog and posts. Thank you. Deborah

  • David Sanford

    Thanks, Michael, for all you’re doing to inform and inspire hundreds of thousands of people.

    Like you, I love working with key thought leaders at the intersection of speaking events, social networking, mass media, and publishing amazing books that open even more doors
    for these leaders to do more of what they most love and are most passionate about.

    The difference? Scale. What I’m doing in a very limited way, you’re doing on a grand scale.

    Special thanks for modeling that you’re continuing to learn and continuing to walk up the platform risers to the top. These 5 new commitments are crucial steps, to be sure!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, David. I appreciate your encouragement!

  • Pete Vanderpool

    A hearty thank you for your book Platform which sits on my desk, and for your pointing to this fantastic video, which as you said gives more information freely than most seminars charge for. I’m getting closer to having all the pieces of my Creative Story Project in place. I have to admit some of them are getting a bit moldy from age, but then again, you’re looking at Santa Claus here! I’m just trying to be a blessing.
    Pete Vanderpool

  • Kwin Peterson

    Michael, your previous descriptions of your morning routine indicate that it is shared with your wife. In making change number three, will this continue? If not, what arrangements did you need to make to ensure that you both receive the rest you need?

    • http://michaelhyatt.com/ Michael Hyatt

      No, I have never shared this with my wife. She has hers at the same time, but we go through ours separately. We do go to bed at the same time and get up at the same time, so yes, this will impact her. She’s good with it.

      • Kwin Peterson

        Thanks Michael. If you are ever stuck for a blog topic, please consider writing on how you and Gail have worked out your schedules and priorities.

  • romanalilic

    Thank you for this post Michael, very useful as usual. I appreciate your valuable insights and sharing all what you learn with us!

  • http://www.hansschiefelbein.com Hans Schiefelbein

    This feels like a vintage Michael Hyatt post. Love it!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Hans.

  • http://alidavies.com/ Ali Davies

    Spot on with point 2. I think as a society we have lost the plot with the role we allow business to play in our life, families and communties. I am a firm believer that business should be set up to serve and protect what is most important in life.

  • http://SourcesOfInsight.com/ J.D. Meier

    Beautiful insights, and I like how you turn your insight into action.

    Three questions that help keep me on track:

    1. What do I want to spend more time doing? (Or, what would I do for free, all day, every day, if I could?)

    2. Who do I want to serve? (Or, who do I want to help?)

    3. What’s the market want? (Or, where do my talents meet demand)

    When you spend more time doing what you live for, it’s easy to renew and recharge throughout the day, and actually end the day with more energy than you start.

    Less is always more for me.

    But more importantly, what I often do is “slow down to speed up.”

    Energy, of the passion and talent kind, is a force multiplier.

    I was leading a workshop this week with key folks from around the world, and I shared my thought process on *why* it’s so important to slow down, to speed up. It surprised some people because they thought I was all about “getting results.” I am. But, I’m really about the journey, too. (My system is really about *meaningful results*, and that value is in the eye of the beyolder — and the eye of the stakeholder.)

    Whenever I feel myself riding off in the wrong direction, I slow down. I remind myself “WHY” I’m doing what I’m doing. And, I connect whatever it is, back to my most significant values. I think that our personal values are the ultimate lightening rod to attract like minds, and our ultimate source of energy from the inside out. I also think spending time in your values is the key to the good life, while spending time sharing your gifts with the world unlockes the key to a meaningful life.

    Ironically, external pursuits often drain us.

    Internal exploration ignites us.

  • http://www.larrypoolespeaks.com/ Larry Poole

    Michael, this post was incredibly powerful for me. I just finished “The Millionaire Messenger” and it’s caused me to think much more strategically about product launch and implementation.

    This weekend I plan to “own my expertise” as you’ve suggested. I’m building a business/brand in a very, very niche market. In fact, I only know of one other person who does what I do.

    I think it’s incredibly important that I’m able to articulate exactly what I do going forward.

    Thanks again for your great work Michael. Have a great weekend with Gail!

  • Luke Havard Coaching

    Hi Michael, I was at EA in May and it rocked. Gutted I missed Marie Forelo, but had the opportunity to see Frank Kern & Jeff Walker. We’re you in the VIP, do you know Brendon personally? I’m curious, if EA is in the top 3 events which were the other 2 events & speakers that you would rate as better, EA is pretty hard to top! Although I’m sure your live events are up there Michael, I’ve plenty of people raving about you! Anyways, I’d think of it as a privilege to attend And meet you at one of your own events some day or perhaps at one of mine. God bless, and can’t wait to see how you grow your business over the next 12 months – Luke

  • Debby W

    I was at Brendon’s event too. It was a fantastic learning experience and I loved the mini-mastermind sessions and the insights of the speakers and fellow participants. I went to get more focused and learn more about marketing. I have self-published 4 books to Amazon and now have plan to utilize this information into the product suite. I find it easy to write and create and have had to stop myself. Close to launching a website/blog and have much information to master. It seems like so much, but I just have to make time and do it.
    Debby W

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Debby. You might want to have a look at PlatformUniversity.com for the inspiration and practical help you need to build a platform. All the best.

  • http://goinswriter.com/ Jeff Goins

    I definitely need to get there next year.

  • Chip D Thompson

    This is good stuff Michel!

  • Dan

    I’d be interested to hear more about your weekly themes. Great content as always. PS I have also learned a lot from Mr Burchard.

  • Orlando

    I own and operate a certified health care staffing agency covering only California. I started in 2009 and have individually grown the company to 2.3M in sales. I have created a lifestyle business that allows me the flexibility to be present in my 3 children’s lives, 8, 4, and 1 year old. I have been fearful of hiring someone due to trust issues and time spent in oversight but I made myself commit to hiring a recruiter, project coordinator which has made business grow. This now has required me to hire additional recruiters and I don’t want to. I am tired and have lost the flexibility and lifestyle I chose by going into this business. I love recruiting myself but too busy to recruit on behalf of all my my business staffing contracts. I am at a point of selling the business or hiring a recruiter but struggle with losing my lifestyle of being present for my young children. I need help making a commitment to selling or growing and would like to read some more on what will help me decide what is in my family’s best interest.

  • Emma Franklin Bell

    Wow! This sounds amazing :) I’m just about to go in July! Pumped!

  • http://www.megankharrison.com Megan Harrison

    Loved this article! I strongly believe that each of these 5 commitments would accelerate anyones path to greatness. Brendon Burchard is amazing as well. I will have the opportunity to attend his High Performance Academy this March and next year I plan on either attending Tony Robbins Business Mastery or Experts Academy. Such tough decisions…maybe both!

  • Matthew Redmond

    what are the other two top conferences?

  • http://www.michaelwilliamsstorycoaching.com Michael Williams

    Thanks Michael. I’ve been following Brendon’s work for a while and I agree wholeheartedly with you. Your insights and suggestions above are helpful and I thank you for sharing. I remembered something Brendon once quoted, which I think is by Zig Ziegler — “You don’t have to be great to start, but you have to start to be great.” How true. It’s early days for me, but at least I’ve started.

    • http://michaelhyatt.com/ Michael Hyatt

      That’s a terrific quote. Thanks.