Ideas on How to Deliver Extraordinary Results

Nine years ago, Mark Sanborn published Fred, a book about a postman and the extraordinary service he provided. The book was wildly successful, landing on all the bestseller lists and inspiring millions around the world, including companies, schools, and entire cities.

Fred 2.0 by Mark Sanborn

Now Mark has published an all-new book on the same topic. It is called Fred 2.0. New Ideas on How to Keep Delivering Extraordinary Results. I had the opportunity to read the pre-publication edition and endorse it. I wanted to share my thoughts about the book with you.

Fred Shea is Mark’s real-life mail carrier in Denver, Colorado. They have known each other for more than 20 years. As Mark observed Fred’s life, he distilled from it four “Fred” principles:

  1. Everybody can make a difference.
  2. Relationships are vital.
  3. It’s possible to add value in every area.
  4. You can keep reinventing yourself.

These principles not only have the power to change lives and corporate cultures, they have done so. In Fred 2.0, Mark recounts many of these inspiring stories.

But make no mistake, this book is not a re-hash of Fred 1.0. It is more like an advanced course in Fredology. It is designed to help you create extraordinary experiences for your clients, no matter what type of business you’re in.

The thing I love about the book is it is not about some famous business person like Steve Jobs or Warren Buffet. This is a book about how ordinary people in ordinary jobs and how they can become extraordinary.

Why extraordinary? Mark argues in the very first chapter:

  1. Extraordinary brings us delight.
  2. Extraordinary sets us apart.
  3. Extraordinary defends our position.
  4. Extraordinary determines our happiness and success.

In my book, Platform: Get Noticed in a Noisy World, I talk about the importance of starting with wow. I was referring primarily to products and services. But Mark applies the same basic concept to to people. Becoming extraordinary is the way for you to stand out.

Here are a couple of my key take-aways:

  • Normal is over-rated. Why settle for normal when you can be extraordinary and really make a difference.
  • Being a Fred is not about the job you hold but about the way you do the job you hold.
  • The person who benefits most when you act like a Fred is you.
  • Being a Fred is not about increasing your income or getting recognition. It is about adding value for its own sake.
  • Freds are everywhere. When we find them, we need to celebrate and reward them.

I’ve only scratched the surface. Mark talks about how to find your passion, how to cultivate your creativity, how to uncover your signature difference, and how to create better connections with customers.

I was particularly impressed with his C.A.R.E. acronym: “Create a Rare Experience.” He provides eight ways to elevate the experiences you provide and really demonstrate care. This is worth the price of the book.

The book is full of inspiring stories and role-models. It really motivated me to want to be a Fred—to my family, my work colleagues, and the random people I meet in my day-to-day interactions. Yes, it takes a little extra effort, but it can have an enormous impact.

I gave away 50 copies of Fred 2.0. To qualify, my readers had to comment below. You can find the list of winners here.

Question: From my review of this book, what appeals to you? You can leave a comment by clicking here.

Get My New, 3-Part Video Series—FREE! Ready to accomplish more of what matters? 2015 can be your best year ever. In my new video series, I show you exactly how to set goals that work. Click here to get started. It’s free—but only until Monday, December 8th.

Get my FREE video series now!

Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • Paul Gardner

    As a Pastor it’s great to hear about the concept of being extraordinary no matter what job,or role, you have.

    I would love a copy of this.

  • Chris Young

    I love the idea of adding value for its own sake. Something I try to live out every day.

  • Marita

    The concept of creating a rare experience (CARE) is very intriguing. In my career as an occupational therapist, I work with individuals who have dementia. Studying memory has been a by product. The most powerful type of memory is episodic; memories that are associated with powerful life events, e.g. wedding, graduation, etc. These events diminish as we age, therefore are memories become weaker, less meaningful. The idea of creating meaningful episodes in people’s live, this can have a lasting effect on both parties.

  • Danny Kofke

    I do not always feel like I am making a difference as a special education teacher and would love to learn more about Fred and how he became extraordinary.

  • Daniel L

    As a former teacher turned medical device rep, I am interested in creating a rare experience. After a year in this industry I am really trying to focus on building new relationships with physicians and I think the best way to do that is to stand out from other reps in a positive manner. I would love to see some examples from other industries and learn how to foster relationships through exceptional experiences.

  • Mirek Burnejko

    Michael, do you have some kind of resources with all books you read/recommend? That would be very useful. I always read recommendations from people I admire.

    • Michael Hyatt

      Thanks, Mirek. I’m afraid I don’t understand your question. Can you phrase it another way? Thanks.

      • Mirek Burnejko

        Do you have on your website a list of books you read/like/recommend? Something like -> Now I read …. ?

  • Kirk Hoffman

    It’s the concept of being extraordinary that I find valuable. Many authors cover this issue (your own book Platform – just read, great book – talks about ‘baking in the Wow’) and the best outline the ways to make it happen, not just the need. Many people are overwhelmed by just doing the job and can use a guide to taking their work to the next level. I’d love to read Sanborn’s, or is it Fred’s, recommendations on how to move from ordinary to extraordinary.

  • Jonathan Harrison

    “Being a Fred is not about the job you hold but about the way you do the job you hold.”

    This hits home for me – sometimes the “title” can get in the way, and other times lack of a “title” can be an excuse not to make a difference.

  • Mikki Lawrence

    I’m definitely interested in reading Fred 2.0. Sounds like a valuable read.

  • claudiavolkman

    I love the idea of being extraordinary! This sounds like a very inspiring book!

  • Mikki Lawrence

    I love the idea of discovering your signature difference. Sounds like I could apply the lessons from the book into my personal life, church leadership style, and my work as a professional counselor.

  • Julie Kaye

    Just like the book Hug Your Customers, this sounds like a book everyone in any job or field could benefit from. In order to succeed we all need to be extraordinary!

  • Isabel Escobar De Buechsel

    The message in the book reminds me of something I heard Truett Cathy say about his business philosophy, he asked the question “Why do we reserve our best efforts for ‘special occasions’, why not give our best at all times?”…From your review, I can see that this book would add a practical aspect and relevant guidance about how to give our best efforts and furthermore, translate those efforts into extraordinary results. This is why the book would interest me…

  • Donald Newman

    I am a Sales Manager who works with a team of people who are striving to give great customer service and memorable moments. Sounds like a book I need to get for my team. Thanks, Don Newman. Also Thank You for “Platform”. Great book!

  • Shari Brown

    As a sports photographer, I often wonder about the difference I really make in people’s life. I am examining the way I serve others in this role and I feel like this book could be very beneficial.

  • Marie Osorio

    The idea of becoming extraordinary caught my attention. I think we do need more Freds in our society and perhaps this book can help me become more like Fred as well as encourage others to be more like Fred.

  • StevenRossYoung

    I am particularly drawn to Sanborn’s C.A.R.E. suggestions. While I value my people significantly, sometimes I’m not as intentional as I’d like to be to create these “rare experiences” for them!

  • Kris Camealy

    I appreciate that this book is about the actions of an “ordinary” person rather than a celebrity. It sounds like an accessible, inspiring read. Thanks for this review, Michael.

  • Michelle Porter

    The most appealing part of this review is the statement that we can keep reinventing ourselves. I am one of those people who has done that, going from a Type A to a Type B (and a half), but it’s a new concept for most. We tend to look at leaders and entrepreneurs with awe, assuming they have some special blessing or talent. Reality is, many of their traits are transferable to us all. This book is of interest to me, because it resonates with me. I would read it, then gift it to a friend named, “Fred”!

  • woleOs

    I love the acronym CARE. People will always remember how you make them feel as against what you did for them. Creating a Rare Experience will keep your customers , readers and Tribe coming back for more.

  • Chris Jeub

    My takeaway from your review: “You can keep reinventing yourself.” In that respect, 2013 is a big year for me. I’m doing it because I should, but there are many painful realities in reinventing yourself. I’d love a good read that fleshes this point out.

  • Melissa Smalley

    I read Fred and enjoyed the book. I am a Skilled Nursing Home Administrator and in a difficult industry, we are always looking for ways to create not just quality care but an extraordinary experience. I cannot wait to share this with my staff and apply it to my Nursing Home. Thanks for sharing!

  • Justin Buck

    Great insight! Cant wait to read this book. We hear the CARE acronym a lot (in our business, we say “Create a Rewarding Experience” because it should be emotionally valuable to the client and the CAREtaker) but I’d love to hear Mark’s “how”.

  • Jennifer Kemper

    As a parttime educator in the public school system, a women’s group leader and life coach to Army National Guard, I am constantly looking for new ideas to inspire and motivate my audiences. I have used illustrations in the past of ‘ordinary’ people doing ‘extraordinary’ things! I would love to read and share Fred’s story as well! Thanks, for your consideration!

  • Roxy W

    Loved the first book. Gave away lots of copies. Intrigued to read the follow up!

  • Shirah Foy

    It’s true that ‘ordinary’ people doing ‘ordinary’ work have the power to extraordinarily influence the lives of others. This post actually reminded me of the movie Roxanne starring Steve Martin. I recall, by the end of the movie, being blown away by how much my perception of Steve Martin’s ordinary character had changed. He’s another Fred! Looking forward to reading the book…

  • Chuck Cimarik

    Too often we try to emulate the few “extraordinary” people when we are surrounded by ordinary people who extra great…….

  • Whitney

    Becoming extrordinary isn’t about getting noticed…it’s about making a difference and creating a better life…this is what caught my attention

  • SandraLarkin

    I agree that normal is over-rated–why fit in when you can stand out? Decide what to be recognized and remembered for, and then be it to the best of your ability.

  • Pingback: Lessons from an extraordinary mailman in Fred 2.0 | Kary Oberbrunner()

  • Shiroh

    I need to develop the skill required to deliver extraordinary results over and over again!

  • Jeff Jones

    Ordinary people can do extraordinary things. So often we read stories of the famous and think we could never be them. Reading a story about ordinary people remaining ordinary in their life offering extraordinary service can resonate with many, many more people.

  • Jess Versteeg

    Wow. This sounds like such a fantastic book. I love everything you’ve said: about regular people being extraordinary in what is perhaps an ordinary job, about not increasing recognition or becoming famous, but of value for value sake. I think this is more and more what my blog is becoming about as I blog about my Bucket List Journey. I’d LOVE a copy of this book!

  • Joseph M. Foster

    This book sounds like an incredible read and it will be an essential resource in expanding my platform. After reading your post, I am drown to the CARE concept. Just hearing the nuggets makes me want to know more. I can’t read to read a copy of this book. Thanks for the recommendation.

  • Cole Matson

    I’d love to read the book because I’m starting a new business helping American students study in the UK (as I have done). My goal is to Create A Rare Experience by providing availability, one-on-one tailored guiding, and most importantly, the support of another person who has been there before and is there for you to help you navigate the process. Most business books are about executives. I’d really like to read one about one person in a seemingly humble job who nevertheless is able to really serve another human being in a big way in his small role.

  • Joao Fino

    In an environment more competitive then ever, being extraordinary on every single item delivered to a customer is indeed a must.

  • Shelley DuPont

    Leaders are not made by some isolated person, micromanaging our every move, or being so far removed they nothing of who works for them. They are people like Fred, unassuming and interacting through their daily activities on a meaningful level. They draw people to them and lift others up by just being the best person they can be. Who wouldn’t want to emulate someone like this? He shows us that anyone can be a leader at any level. This sounds like a fantastic book, one that I’ll read whether I win it or not.

  • Dan Forbes

    I am all for being Extraordinary. Mark hit the nail on the head the first time. I’m looking forward to learning how to raise the bar even higher.

  • Keith Whitt

    Maybe we should put Fred in charge of the USPS :-)

  • Dick Savidge

    Mike, I am intrigued with the idea of living extraordinary lives in the middle of a ‘normal’ everyday life. There is something about celebrating in the middle of the now that totally intrigues me. One way or another, I will read this book. Thank you for the review!

    Have an awesome day!

  • Anne Peterson

    I love books that encourage us to be the best version we can be. This will be a great book to devour.

  • Joy

    The comment that jumped right out at me is “Freds are everywhere.” Can’t wait to get my hands on this book to learn more about not only being, but also recognizing the great qualities of a Fred. Thanks so much for the opportunity to get a copy here!!

  • Donald Roberson

    Sounds like a great book. I did not read the first one. I love acronyms so the CARE will be right down my alley! Look forward to reading it.

  • Kasey Van Daley

    Over the last 6 months I have immersed myself in leadership materials (books, podcasts, blogs, etc.). I have notice that there are common themes and ideas that seem to come up over and over again no matter who I’m following. I like the premise of this book because it sounds like a shift from other leadership materials. Like you said, it’s about being excellent for your own sake. That’s refreshing!

  • Sid

    Your passion had me just purchase Fred 2.0. What an important and wonderful message.

  • Mike Cagle

    I deal with people everyday and strive to add value to their lives. Having a copy of this book will better equip me to do that.

  • Don McAllister

    I love the C.A.R.E. acronym: “Create a Rare Experience.” That alone is the reason I want this book.

  • David Bonner

    Thanks for your blog Michael. It’s been a Godsend for me.

  • Tola Akinsulire

    I really look forward to reading this book. It’s one thing to know you have to aim for personal excellence, it another to have the tools to do so. It seems that Mark has delivered a recipe for this

  • Megan Strange

    I live the idea of intentionally Creating A Rare Experience. No matter what you do or where you do it, everyone has the capacity to do it better…in a more remarkable way!

  • Ilene

    Sounds great… and a super teaching tool for those who want to take their level of serving up a few notches.

  • Laurel Griffith

    I love the idea of adding extraordinary touches to everyday experiences. There are many times when I know I could go the extra mile for someone or something and I have to make a choice. Will I go to the trouble? Will I make the effort? It would be helpful to have the encouragement from a book like this at the decision point.

  • E. Alana James

    Inspiration is a key to influence and I love Fred the postman’s, topped with Mark’s great writings, ability to do this – I hope the movement goes viral!

  • David Grissen

    The world is full of ordinary people, and I’m one of those. A friend asked early in my career, “Will you be a Billy Graham and preach to the crowds?” I said, “Nope.” He said, “Can you trust God to influence one other person.” I said, “Think I can.” That’s what I try to do — help another, one at a time. Amazing what God does through that process. I want to read about Fred. Sounds like the same principle fleshed out in the USPS.

  • William Valmyr

    Hi Michael! This sounds like a wonderful resource for those of us building a platform! Thanks for making this book available for us!

  • Matt Peyton

    I am always on the lookout for ways to be more valuable. The highlight of your review was noting that being extraordinary is not about increasing income or recognition, but rather it is for adding value. I am energized by the concept of drawing upon our own strengths and applying them to the benefit of others.

  • William Valmyr

    Hi Michael! This sounds like a wonderful resource for those of us building a platform! Thanks for making this book available for us!

  • Margie

    After many years of working hard at everything you do, what extraordinary experiences can you create when you retire?

  • Chad Stutzman

    I loved the first Fred book and have used it in training and encouraging volunteers at the organization I lead. I am most interested in the Creating A Rare Experience ideas. We try to create wow moments when people walk into our building and come into contact with any of our environments. Fred gets it and Mark has a great way of communicating these important principles.

  • Christian Evangelista

    The definition of CARE resounded with me and I want to do the same intentional stance as Mark says in the book. This and a host of other things presented by Michael are enough reason for me to get this book.

  • Jamie Clarke Chavez

    My 25 y/o nephew-in-law—a postman in Dublin, Ireland—was recently lauded at his wedding reception because he comes back after deliveries and shops for groceries for older shut-in folks on his route, as well as doing little odd jobs for them. It seems my Eoin is another Fred! (And I’m very proud to know him.) Fred 2.0 sounds fantastic. I definitely want to read it. Should I read (is it necessary I read) the first Fred book before I do? Thanks for bringing this to my attention, Mike—I’d love to have a copy but as another commenter says, I’ll read it one way or another.

  • Kathleen Thompson

    I loved “The Fred Factor”, and was excited to hear that Mark Sanborn has a sequel. Of your summary comments, the ones that particularly struck me were adding value for its own sake,, and celebrating Freds whenever and wherever we find them. Too often the Freds of the world go unnoticed and unappreciated.

  • Roger Glidewell

    Thanks Michael for all you do to inspire and enable others!

  • David McCuistion

    These are great leadership tips. To C.A.R.E. is key to making a difference in the lives of others, to serve their needs and make them a better person. This has been my leadership focus for over 20 years – Developing Great Leaders Who Develop Great Leaders. Thanks for the posting, which I will be sharing with my Leadership Seekers Group.

  • Eugene Rhee

    I really like the c.a.r.e. acronym and would love to read more about it. It’s great to know that you don’t have to be a larger than life personality in order to to produce extraordinary results.

  • Mike Potter

    Thanks for sharing, what looks to be a great resource.

  • Jerry Toops

    I agree that adding value to everyday experience is the amazing way to build relationships. We all can do it! Thanks for sharing this Michael.

  • Paul Burnell

    I love the thought the ordinary people can have an extraordinary effect on those around them – it doesn’t take money, being well known etc – anyone can add value to others. I’d love a copy of this book to help me to leave a more extraordinary mark on those around me.

  • JBalloonist

    The idea that ordinary people can make a difference really resonated with me.

  • Billycroft

    Good Morning Mike! You’re review of FRED 2.0 was great! I am in the entertainment business and I interact with many people at our shows and on social media platforms and your review just reaffirmed my beliefs that every time I’m on stage, talking with fans or posting on my social media platforms, that I need to be extraordinary! I don’t want to be in the middle of the pack, I want to be in front! Thank you for your review. I do believe this book will help me with what I’m already doing and where I’m going! I can’t wait to read this book! Thanks for sharing your thoughts on this book!

  • George Selmer

    Reinforces the idea that corporate cultures are not made in a boardroom but through the behaviour of each individual in the organisation, in every task and interaction.

    I see many organisations that I work with that suffer from a total disconnect between their senior management’s vision and on the grand reality. There is a difference between saying and doing – and to create an organisation full of Fred’s you need to be one yourself.

  • Greg Martin

    The takeaway you mentioned: Being a Fred is not about the job you hold but about the way you do the job you hold, hit me like a ton of bricks. As a pastor, it is sometimes easy to fall into the ‘I’m the pastor, they’ll respect me,’ or ‘I’m the pastor, they’ll listen to me’ mentality. I don’t want to be that type of pastor (or person). I want to be extraordinary! Thanks for the post, and looking forward to the book!

  • Jason

    I work with teams of short term volunteers on medical missions. The CARE acronym applies to what we do–and from your review, it sounds like other topics in the book can be applied.

  • Austine Agwo

    I believe EVERYBODY is special and should be treated as such. It is often challenging to be able to do that day in, day out, doing the same role. It would be terrific to learn how to C.A.R.E. consistently!!

  • Ted Rice

    I love the CARE acronym. I do a fair amount of these things in my day to day life intuitively, but do not think about them too much. In reading the book, I hope to be able to frame this philosophy for my children.

  • David

    This caught my attention… how ordinary people in ordinary jobs and how they can become extraordinary… and I want to learn more.

  • David Lemmons

    Interesting review. I would like to create a rare experience.

  • Linda Susan Drennan

    I’d LOVE to read Fred 2.0, to learn the 8 ways to CARE – Create A Rare Experiencia. I provide Concierge Level Service on my job, and it is Orfinary People who can do so much for others.

  • Caryn Freed

    This sounds like a great book. I like the idea of being extraordinary and I am interested in learning more about adding value and about how it isn’t about increasing income, but adding value for its own sake. I want to be an exceptional giver in my current j-o-b and as a business owner too. If I don’t win this book, I will be looking for it on soon.

  • Micheal Felker

    I want to make a difference through CARE! Thanks for the opportunity.

  • Chad Seeber

    I want to be Fred already! Can’t wait to read it.

  • Wayne Stiles

    A little extra effort to show we care can go far. That’s often because so few people are willing to look beyond their own needs to the cares of others. Thanks for the reminder.

  • William L. Bosley

    I’m in the Commercial Real Estate Management/Sales and Leasing business. I think this book will re-enforce our “Go The Extra Mile, Deliver More than Expected” Company philosophy. I will use it as a training tool.
    William L. Bosley, CCIM, CPM
    Sperry Van Ness

  • Eric

    I love the idea that you be like Fred simply to increase value in your life and others and not for the sake of the bottom line. Money always follows good work, so it’s secondary. I definitely would love a copy of this book to share it with the college students I teach.

  • Joe Jansen

    I am a Ministry Director overseeing many ministry leaders. I use the acronym CARE to illustrate what our key leaders need to provide for our Credential holders in my case it stands for : communicate, Administrate, resource , encourage but all to create a rare experience for ministry leaders. I plan to get the book for all my leaders after reading it.

  • Chris C.

    I love stories about people who are successful by providing perfect service. The concept is transferable to anyone, any job, any situation. I look forward to reading this book!

  • Tanu

    I would love to read about how ordinary people in ordinary jobs can become extraordinary

  • Greg Foxx

    The message of the importance of job performance in ANY job one does and adding value in anything one endeavors to do is universal. Its maintining focus on those simple facts that can often prove difficult.

  • Shawn Miller

    Having read the first Fred book and hearing Mark speak, I appreciate how he provides ideas and ways that I can do things that make a difference. Based on your review, I look forward to hearing more great ideas and seeing how this has extended.

  • Soumangue

    I’m taking action in the CARE philosophy today. I’m so looking forward to adding value to somone’s life today. Thank you for sharing Michael

    • Soumangue

      I plan to use this book to mentor the 120+ cadets at US Coast Guard Academy. Looking forward to reading Mark’s book.

  • Paul W. Smith

    I manage and editorial staff who work closely with many departments. Although they think they are cordial and receptive to suggestions, I find more often than not their body language communicates exactly opposite what they think they are. Fred 2.0 looks like an ideal jumping off point to realign both my and my staff’s behavior toward others.

  • Sandy Hermes Krestan

    I love the C.A.R.E and that ANYBODY can create the WOW experience…super excited for Fred 2.0!

  • Tdpope

    I just started my career in the business world and frankly, I have a boring job. Some days are very difficult for me to feel like really going after it and giving 100%. However, your line in this post about how it is not what you do, but how you do it gets me fired up. Millions of people have boring jobs, but only a few seem to rise out of it and allow the constraints of their job from excellence. I would be thrilled to read this book and apply it to my job all throughout my career.

  • John Brooks

    Jesus taught our actions should not be based on income or recognition. I am anxious to read the book because it seems in line with His teaching.

  • Ken Anderson

    “FRED 1.0″ was a great example of what “extraordinary” looked like when one is focused on the customer instead of self. It is amazing what you accomplish when you think with and for your customer. Congratulations Mark for taking “FRED 1.0″ to a new level and defining how “extraordinary” is dynamic and not a static concept.

  • Michael Reece Arkansas

    I have evaluated my life over the past two years and the most fullfilling times were when I was growing and seeing results. I know this book can do both of these for me. It can help me grow by learning new ideas from someone older, wiser and more experienced than me. I’m sure I can see results by putting into effect the proven practices that have already worked for Mark.
    Thank you for this opportunity!
    M. Reece

  • Travis Schrock

    I am not old, nor am I young anymore – and I am drawn the lessons about reinventing ourselves as we move through life’s stages. Very curious about this book!

  • Brett

    This statement grabbed hold of me: “Being a Fred is not about the job you hold but about the way you do the job you hold.” While I jive with the whole idea of finding that perfect fit or passionate pursuit, I also believe that sometimes there are things we have to learn where we are, before we’re ready for our ‘big thing.’ That has to do with this idea of being as remarkable as possible where we are, despite any obstacles.
    And I’d love to have a deeper habit of generously giving value whenever and wherever I can.

  • Kari Scare

    This book seems to fit with culture of the company where my husband is VP. I think he would use this book as a way to spark his staff again.

  • Jay

    This was just what I needed this morning much better for my mind and spirit than the red bull, I just consumed. This books seems like it would great tool to help unlock the greatness
    Inside of me. I would be greatful for a copy.

  • Alan Salls

    Sounds like a great message Michael! If I don’t win a copy from you, I’ll surely be buying one anyway. Thanks for the great take-aways of yours for us to think about.

  • Andy Moyle

    What appeals to be most about the book is that ordinary people can be extraordinary!

  • rto107

    For my department, fostering Customer Intimacy is key to our success. Ken Blanchard’s concept of a Raving Fan has infiltrated all that we do and say. It is part of our Mission Statement, “We exist to transform our clients into Raving Fans who expertly use EnergyCAP to accomplish their business goals.” Your brief synopsis of the C.A.R.E. principle sounds like just the thing to help us accomplish that mission each and every day. It would give more of a “how to” as we seek to deliver “Plus One” experiences on our way to creating Raving Fans. I’d love a copy of the book, and would end up purchasing a copy for my whole department if it is as powerful as you say. Thank you for bringing this resource to the forefront.

  • Elizabeth @ DogFur&Dandelions

    This seems like a great companion to “Platform”- and I’d love to win a copy. To learn how to offer your SELF, not just your products, to the world. Just curious- is “Fred 2.0″ written from a Christian worldview?

    • Michael Hyatt

      The book is not explicit, but the author does write from a Christian worldview and even quotes a few bible verses.

  • rbodenstab

    I recently took a new assignment; going from 20 years of full-time ministry back into the marketplace. I believe that as followers of Christ, we can win others to the Lord by the way that we work and live for Him. I look forward to reading this book to grow in the ways that I can become extraordinary and stand out for Christ in a world that is desperate for something more than normal!

  • Robert Kennedy III

    I am always attracted by the ‘everyday’ story that ends up being extraordinary. I attended the funeral yesterday of just such a person and so the acronym CARE is something that I will incorporate into my actions today with every relationship that I encounter.

  • Colin Haas

    For me it’s this point made in the article, “This is a book about how ordinary people in ordinary jobs and how they can become extraordinary.” I have always believed in giving people a great experience in whatever it is that you do. Just look at Disney! It has been a long time coming, but after a few years of going back and forth. I have decided to go back and get my Master’s in Integrated Marketing Comm. and hopefully open my own consulting business. I see this book being a great foundation to helping me remember to give that type of experience to all my clients.

  • Alan Fowler

    For me, it’s about the prospect of taking otherwise ordinary and mundane work and moments and providing a unique experience for the customer/ client/ other recipient. As an attorney, I strive to challenge and break from the typical legal practice mold and the stereotypes for the same. I feel this book would contribute to my self-training in acheiving that goal.

  • Anita Hunter

    Because this is what I’ve been looking for! As I move into a new chapter of my life filed with blogging, publishing, speaking, and ministering to women, I WANT to learn how to cultivate the creativity (I used to have!), find and uncover my signature difference (now, THAT is exciting!), and especially, to learn how to create better connections with others! Reading about the “Create a Rare Experience” made my heart jump with anticipation because my prayer for the past five years has been for God to use me like the Terminator woman (i.e., punch through women’s tough exteriors and grab their hearts!) so that He can make a difference in their lives! I want this information. I want this training. And I want this book!

  • Denver Hunter

    There’s a two-edged sword that poked me when it comes to this book (and review). You seem to indicated that the book provides a fair amount of praxis as opposed to the usual self-help platitudes of “think positive” or some other ambivalent and amorphous concept. The other side of the coin is that this seems to be conveyed in a Christianized, at least, paradigm of it being about more than just making money or becoming a celebrity of sorts. These sorts of things do come with doing your job well in many arenas, but they are secondary and will never be as satisfying as doing your job well for the glory of the Lord.

  • Scott M

    I was also pulled in by the C.A.R.E. idea. So many days we do the same work expecting extraordinary results without being extraordinary ourselves. I love the idea of creating rare experiences for those around me because let’s face it, we all desire rare experiences. Now it’s our turn to make them.

  • Bill McConnell

    There is too much ordinary in this world. Blending in is an opportunity of the fearful, but to be extraordinary is to be bold and overcome fear. This book will help anyone (me) break out of the ordinary.

  • Kim

    This book sounds terrific! I am beginning a new job soon with expanded Leadership opportunities and this book sounds like it would support me making a difference for more people!

  • Brooklyn Lindsey

    I want to add value to every area of my life and ministry–and am curious about Mark’s perspective on reinventing oneself. I feel like I do this naturally. Maybe out of boredom. It could be helpful for the reinventing to become more strategic. Thanks for giving us a shot at another great resource Mike. -B

  • Chuck Anderson

    We are fascinated by the “donor experience” in our consulting work with ministries and Christian schools across the county. Sounds like Fred has successfully used the same approach to giving an extraordinary experience.

  • Jeannine Thompson

    I have been in a self-imposed invisibility mode for many years, afraid to share my true self and my light with the world. Lately I have been feeling the call of a more powerful, expanded, and satisfying vision for my life. I believe this book, and the CARE concept could inspire me to gently expand beyond my comfort zone and create a truly extraordinary life and an excellent example for my children.

  • Nathaniel Holzmann

    The take-aways were ones I need to get details on–and share with my family.

  • Brent Keck

    I like the concept of “It is about adding value for its own sake.” It is appealing to me to know that there are some who seek to improve the lives of others by adding value without the goal of reward.

  • Brian Hagman

    I am huge fan of personal and leadership development and an avid reader. I am embarrassed that I haven’t read the first edition but can’t wait to read it.

  • megan nolan

    I love St.pete, where I live but I wanna become i inspired to make difference my nehiborhood. & i feel like this book can do so. Please pick me!!!

  • Suzy Parish

    I think I just met the female FRED. She was the marketing person for a retail store and she was in charge of charitable donations. My conversation with her went like this, (she) “I STILL CAN’T BELIEVE I HAVE THIS JOB!” (me) “Tell me what you get to do…” She went on to tell me how she is able to make donations through the job to Joni Tada’s charity and the Lions club. She was so enthusiastic. I wanted to be on her team. So yes, I want to hone my FRED skills!

  • Esther Aspling

    I too have a mailman like Fred, I would like to go out of my way for strangers like he does. The concept of making someone’s outside to match our inside is something to ponder.

  • Heath Stoner

    The thing that stuck in the post was the C.A.R.E. I work in a gap year internship where we are trying to create rare experiences with our interns every week. This is something I would like to hear more about.

  • Whiz Dom

    Before I opened this blog this morning, I was thinking about my aunt’s mailman, who is a caring and warm person. My aunt is 79 years old, disabled and lives alone. She is the single most inspiring person I have ever personally known. Part of her universe is her mailman, who is a Fred. He delivers her mail to her inside the house, she gives him a newspaper he uses for something else, and he’ll ask her if he needs anything. I’ve seen him bring her a cup of coffee. I have watched this interaction. It is full of laughter and joking. They are both joyful human beings who enrich each other’s lives. He’s a Fred. When I visited my aunt on Friday, she said the post office told her mailman due to cutbacks, they will be timed on their routes so the post office can tell if anyone is tarrying. So he sadly told her he will no longer be able to come in and chat for a few minutes because they will be calculating his performance by tracking him electronically and measuring his “performance” against a set of metrics. So, I was thinking this morning about how this money-saving option was de-humanizing that job and further rending a social fabric that is already showing signs of disintegration. In fact, I planned on blogging on it this morning in a daily personal diary blog, and now I will mention Ted 2.0, as well. I will link you to it when I am through back in this comment section. God bless all the Teds in this world, and let’s do what we can to save their jobs!

    • Julie Kaye

      So sad to hear that. It’s always about money and we lose something when profit is the only parameter for measure.

    • Michele Cushatt

      Sobering. Thanks for sharing this story.

    • Belinda

      How sad! This has been going on for years with the Post Office. We have a dear friend who quit because he couldn’t take the stress of being timed!
      Thank you for letting us know that there are still “Freds” out there!

    • TorConstantino

      You bring up an excellent point Whiz – there are different performance metrics. Unfortunately, organizations that are in trouble sacrifice the metric of “relational engagement” for the metric of “efficiency.” The best companies/organizations are able to do both.

  • Julie Walker

    Why is this book compelling to me? Well, first of all, I have an amazing brother whose name is Fred. The fact that he is only 40 means my parents were mean or sentimental, but he has turned out to be rather extraordinary! Secondly, is there something new under the sun? Likely not. :) But I’m up for continued improvement!

  • Marcelino Gauguin

    You write in a way so compelling, that it makes me wish to read the book. I think it’s because you write so honestly about the impression that the book has made to you.
    So, what appeals to me? Firstly I get the impression of a book that is for any person like me. Secondly, I greatly trust your review because I know about all the excellent work that you do yourself.

  • Whiz Dom

    Here is the blog that mentions Fred 2.0 that I referred in my earlier comment. I just started it last week as a personal online diary, so it’s intent is to give me practice outside my professional identity in the daily habit of writing and posting ideas I am still working through. With that frame, here’s the link

  • Mike Van Hoozer

    Mark is a great author and insightful speaker! Thanks for posting this review of Fred 2.0. We should all strive to be extraordinary like Fred in all aspects of our lives!

  • Leigh Bailey

    I am currently a junior high teacher. It has been heavy on my heart lately that I only get one life.. ONE.. So I want to soak in every resource available to help me live that life daily creating an impact on everyone around me. I want make each of the 147 students I see on a daily basis feel special. I want to do my job not just as a teacher but as a human being so well that others notice that there is something different about me, and want whatever it is I have. I hope to get the opportunity to share with them what it is that makes me who I am. I would love to know more about FRED and how I could be more like him.

  • Becky Brett Caldwell

    I produce a large, regional festival that is almost entirely volunteer-run. This is our 65th year, and many of our volunteer leadership have been involved for decades. I know we need to do something extraordinary to freshen up the festival. With so much competition — every little town within 90 miles of us seems to have a festival now — I need help and actionable advice that I can share with my team on how to create once-in-a-lifetime experiences for our attendees and participants. Some are better at it than others, and I would like to set a standard across the entire organization. I think this book will be a big help.

  • rachel

    Adding value for its own sake, that’s the best take-away for me. It speaks to the quality of life I want to lead.

  • John Segvich

    I am curious to see how the ordinary can be extraordinary.

  • Bruce

    People who pursue excellence are the people who make a profound difference in the lives of others. They refuse to settle with the status quo. People like Fred awaken others to the possibilities of what could be.

  • Jana Edwards


    This entire blog about Mark’s new book grabbed my attention. The statement you wrote about normal is overrated really stuck out to me the most. Sometimes I feel like I am too normal and don’t step out of my box to be extraordinary. I have pretty much the same routine day in and day out, and maybe Mark’s book could reveal something I’ve been missing. Thanks for sharing! I look forward to reading Fred 2.0.

    Have a great day Michael!

  • Bryan Van Slyke

    I had never heard of Fred 1.0 until now, but I am interested and excited to check it out! Thanks for the great review, and I look forward to reading Fred 2.0

    • Mark Sanborn

      Welcome to the Fred movement Bryan.

      • Bryan Van Slyke

        Thank you!

  • Rusty Boozer

    Michael – I loved the review, especially that part about adding value. I try and do that with my blog,, and in everything I do. I would love to have a copy of the book to see the possibilities that Mark presents but to then pass it along to someone else as part of paying it forward.

  • Cherry Odelberg

    “Everybody can make a difference,” I love the reinforcement that, no matter what duty or effort to make a living I am carrying out; I can make a positive difference.

  • Lisa Hart Huey

    I do not typically think of myself as a person of influence, yet I know and admire people who are not “leaders” in the standard definition of the term but who have a huge influence on those around them. I would like to be one of those people. I know that much of their influence is due to a positive attitude, and I sense from this blog that the Fred book will have much to say about a positive attitude. I am one “ordinary person” who would like to read about another “ordinary person” who lives his life in an extraordinary way.

    • Mark Sanborn

      Thanks Lisa. We’re all people of influence, in some regard or another. Some influence masses, some influence a few (a few who might go on to influence masses later). Ordinary people can certainly make an extraordinary impact and I hope Fred 2 will help you do just that.

  • Anita Agers-Brooks

    Making a signature difference really struck me. I believe every human alive is born with a God-ingrained desire to make a difference, but Fred’s way is a whole other level. It’s not enough to do a little something, I think we’re intented to be so different that the world can’t help noticing, and that should become our signature wherever we go.

    As an Inspirational Coach on matters of business, life, and love, I’d like a copy of Fred 2.0 to have in my playbook. I want others to learn from the Fred’s of the world, and then run into the game of life with enthusiasm, so they can wow the crowds too.

    • Mark Sanborn

      Thank Anita!

  • Sheryl Jayson

    Can’t wait to read this book! I believe that every person can make a difference in someone else’s life. Because Mark focuses on the so-called “Average Joe”, he shows us that the concept of being extrordinary is achievable.

    • Mark Sanborn

      Thanks Sheryl.

  • Tehmina

    Fascinating post Michael, thank youl! It reminded me of one of favorite authors Wallace D Wattles, who wrote in “The Science Of Getting Rich” way back in 1910 that “success and riches come as a result of thinking and acting in a certain way”. Of course today riches don’t just have to mean money, but rather a richer, more rewarding life based on giving utmost value and service. It’s wonderful to see these ideas filter into the mainstream through books like the “Fred” series. For me, that is how change can only really happen.Thank you :-) Tehmina

  • Ann Miller

    There are multiple reasons I would love a copy of this
    book Fred 2.0. At age 68 I find myself counseling
    the teens in my family plus many of their friends. I look at life in real time and as it is
    today (which is different almost weekly).
    Word is spreading of my real life advice and the teens are loving
    it. My next idea is to get them involved
    in giving back by very small actions in a positive way. Second, I have been a Realtor for over 25
    years and I am so tired of the sales profession saying I am the best, or
    offering the best service. I would love
    to find new ideas to provide a
    C.A.R.E. kind of experience… I am always looking for new ways and ideas to
    make ANY experience with me to be a rare experience weather family, friends, professionally,
    and of course with strangers for no apparent reason except to make their day
    better. Amazing what a smile and have a
    good day can do! If I am fortunate
    enough to receive this book, I not only will personally use it, but I will pass
    on the advice to the teens I am helping.
    Thank you for offering this opportunity to us.

  • scottieclifton

    I love stories recognizing every-day players and giving insight into how we can be better in the little moments. That’s where it counts. It’s not about the recognition, but the moments that we inspire and provide value. Reminds me of Luke 16:11, let’s be faithful in the little things. I’ll be picking up this book. Thanks Michael.

    • Mark Sanborn

      Well said Scottie.

  • Scott

    I’m always working to add value to others and their work. I’m sure reading about others doing the same is empowering!

    • Mark Sanborn

      Scott, working to add value to others is, in part, what being a Fred is all about. Keep it up!

  • WalterG

    I just got back from learning how to make my marriage better (Extraordinary) thanks to Family Life Today’s “Weekend to Remember” so I would love to do the same in my business life as well!

  • Colin

    Michael, I am a volunteer with a local Young Life area and your blog review encourages me to ask the question how we can be “Fred like” in our outreach to local high school students. To truly make the weekly meeting “hte best night of the week”.

  • Vicki Cato

    Like many writers striving for publication, I struggle with self doubt. Fred sounds like a motivational book that will help me envision success.

  • Mark Jordan

    Great post, Michael. Thanks for introducing Fred 2.0. The thing that excites me most about this book is the personal touch. Using the example of a mail carrier is intriguing to me as the leader of a local faith community. As we strive for excellence & creating extraordinary spiritual experiences, the “relationship” factor is so very important to us as an organization that is primarily comprised of volunteers.

    For me, the biggest take-away from this book will be how to create these extraordinary experiences while at the same time, adding value to the people you are leading.

    Thanks again, for the post. I look forward to gleaning more insights from Fred 2.0

    All the best,

    Mark Jordan (Platform 13 alum)

  • Brian A Holmes

    Normal is over-rated! I have always subscribed to the idea that there is nothing about average and ordinary that appeals to me. The truth is, none of us are attracted to people who simply blend into the crowd; doing what everyone else does, how everyone else does it. I did not read the original ‘Fred’, but can’t wait to get my hands on it. As I am building my platform, I have a strong desire to deliver extraordinary content, service, relationship, and results. I love the C.A.R.E. acronym. I hope that every time I deliver a seminar or speech that my clients and tribe feel as though they have experienced something special, and that their life has been changed for the better.

  • Jeff Randleman

    Sounds like a great book! I’d love to read it as a resource for effective ministry! Thanks for the opportunity!

  • Seth

    Michael, Thanks for posting your review of Fred 2.0. I work/lead in a support role in my organization and believe this is a resource that can greatly help my team and myself. Your review has me excited to read this book and put the information to use. Thanks for adding value to myself and others!

  • Justin Dernison

    I am excited to read this book not only for the personal insights I will achieve but so that I can share the ideas with others. Wowing people, or creating a rare experience, has been part of my companies culture for the past year. I’d really love to take that philosophy to the next level and empower others to do the same. I have the conversation with fellow associates, family, and friends often I would love to have more info to back up my words. I do believe we can create a better future together.

  • Wimpee

    Michael: thanks for this post as I am always looking for an edge as Director of Business Development the medical industry. Having not read Fred previously I love stories of ordinary people making a difference noticed perhaps by a few but impacting many others. I look forward to reading and implementing Fred into my routine.

  • rabrooks1

    Jesus said that we could do even greater things than He did; not for ego
    reasons but for Kingdom reasons. I like the sound of this new book by Mark for
    it reinforces the concept of maximizing one’s potential. I would like to study
    his insights on this subject.

  • Mike Collins

    Fred sounds like my kind of guy. And Fred 2.0 sounds like the type of experience my team and I try to create for our clients at Senior Care Realty. I said “try” on purpose. Applying the C.A.R.E. principle is a great objective for every client, but all too often we end up with an ordinary, rather than remarkable, experience. I’m excited to see how Fred 2.0 can help me and my team become more remarkable in every client experience.

    Thanks for the review Michael.

  • Mike Cowan

    I have heard of this book Fred and would like to read and share with our customer service team as well as some key leadership people. I would also like to uncover my potential and make a difference in the people I lead and work along side of.

  • Trey McClain

    Love the concepts and ideas. After working in Human Resources for a local fitness club, I know that “ordinary” individuals in regular jobs can make an extraordinary impact. Excellent stuff.

  • Andrea Aresca

    I’d like to have a copy of this book because I always look for new inspiring ideas to enhance my contribution in my workplace and community.
    The concept of being “Extraordinary” is really appealing to me!

  • Cal54

    I would love to learn how to become extraordinary and give my clients extraordinary experiences.

  • Kateb

    In our ever changing world, we all need to keep learning. Id love to read this book to keep myself always improving myself.

  • Wally Klassen

    I had read his first book and was really inspired. I love books that inspire us to being great! And it starts with our being, out of which flows our doing.

    It’s so true that normal is way overrated.

    My mission/passion is to pursue Fred-like greatness and inspire it in others.

  • Rob Sorbo

    I like recognition. I’d be very interested in reading about adding value for that sake rather than for recognition. Since I work at a non-profit ministry, I know that adding value to my work benefits the Kingdom, so I know it’s very important.

  • Darren Price 

    This review definitely intrigued me. The review made me think of Linchpin by Seth Godin in how we can be exceptional wherever God places us. Unlike Godin who gives a great perspective with many individual vignettes, it sounds like this is much deeper by focusing on one individual. As an educational leader, I know I work with many exceptional people…or capable of being exceptional. If this book can help me bring out the best in others and empower them to be extraordinary, I’m definitely interested in the read and appreciate your review/recommendation.

  • Donna Jones

    Love the idea that this book examines the life of a very ordinary man in a very ordinary job, who has chosen to make his life extrodinary.

  • DL

    Good Morning- what a great way to start the day, thinking about ways to extend ourselves and touch others. Thanks for sharing about the new Fred book. Jesus used ordinary people all the time, the Bible is full of stories that show us this principle. It is great to have current day examples and a way of sharing that encourages us to make a difference. I look forward to reading it.

  • amanda valantine

    When Mark Sanborn’s first book released, we gave a copy to every level of volunteer and staff member at our church. The philosophy has changed the way we look at “jobs” such as greeters, cafe workers, maintenance workers, etc.. Every level of our church has importance and value. As a staff pastor, I want to make sure I notice and recognize the “Freds” in every level of our organization. They are the people who make the greatest first impressions and take their entry level volunteer job to the next level by adding value to every person who walks through the doors. I want to celebrate all the “Freds” who keep our church excellent!

    • Mark Sanborn

      So encouraged to hear about the impact The Fred Factor had at your church!

  • Emily W

    I love that this book is written by an ordinary guy because most of us are ordinary people striving to be extraordinary! What a great tool to be able to use with the adult volunteers in out student ministry!

  • Cindy Noonan

    Sounds like this book is a practical, hands on guide to being Christ-like in a fallen world. That appeals to me.

  • Mantha Powers

    This review hits close to home for me. I am engaged at the moment in becoming my highest self and it is having the effect of making me a kinder and more outgoing person. I make it a goal every day to bring a smile to someones face, to do a kind act, to make someone feel like they are valued. It seems to me that we are deeply lacking in this type of behavior in so many ways and I am try to change it one smile at a time.

    I would love a copy of this book so that I could learn from it and then give it to someone else so that the meaning is passed on.

    Have a fantastic day!


  • bo.white

    I think that at times I have grown weary with the ‘radical’, let’s do more, be more, attitude, but then your review and the premise of Sanborn’s book makes extraordinary accessible. And perhaps, that’s what I am most looking forward to…accessing that which is in reach.

  • Joe F

    going the extra mile for someone could really make differnce. also that acrorym C.A.R.E. great new way to think about realtionship with people.

  • Tamara

    This looks like an excellent book! I look forward to reading it. Thanks Michael!

  • Nick Palkowski

    I absolutely loved the first version of this book and cannot wait for the second. I did a video review of The Fred Factor on how it relates to student leaders at

    You better believe I’ll be getting the updated version as soon as it’s out

  • Bobbi Segura

    Many years ago, I adopted Zig Ziglar’s philosphy: You can get anything you want in life, if you just help enough other people get what they want! It has served me well. I am jump-starting my business again – connecting creative professionals with my clients -B.Segura Consultants. I need a refresher – this book looks like it could be a valuable component. Your podcasts and blogs keep me inspired – keep it up! Thanks.

  • Jeremy Devens

    In a culture so obsessed with being like people just because they are famous, it’s refreshing to see an author encouraging us to shift our focus to the seemingly ordinary people in our everyday lives, drawing inspiration from someone for who they are being. People like Fred are the true leaders of our time, and I look forward to learning from his story.

    As a mentor to at-risk youth, learning skills to be extraordinary and add value to the world are invaluable and the lifeblood of what I do. Every child needs the opportunity to cultivate their gifts and the inspiration to fearlessly make a difference and add value to their lives and the lives of those around them. I am grateful for the opportunity to learn and share these teachings.

    • Mark Sanborn

      Jeremy, you do important work with at-risk youth. I believe we need to teach young people the difference between fame and greatness. Fame is based on what you get; greatness is based on what you give. Keep up the great work.

  • Sharice Purman

    Looking forward to picking up a copy of this book. Ways to be extraordinary the right ways in a world of everyone wanting to be extraordinary in a Kardashian way…grabs my attention.

  • Ernie Ayres

    Personal accountability is missing a lot these days. Too many people (including myself) just look to eek by and get the gold watch after 35 years of service. There is no gold watch anymore. Anything that I can learn to shake up my thinking and excel even a bit more is just what I need.

    Also, being a manager, I want to make sure I’m giving the proper recognition to my Freds. Because I do have them.

  • Hockmeister

    Question: From my review of this book, what appeals to you? To have the know-how to create and live out extraordinary life. Why do you want a copy of this book? To learn the principles and followed by putting into action to achieve the extraordinary life as mentioned in the review.

  • Laura Farrell

    I was excited to read this review today. I believe we are all called to make an impact in the lives of others and feel it is important to pass meaningful stories, like Fred’s, on to others.

  • Rashida Alake B

    In 2001 I was in the middle of my esthetics program and I’ll never forget what my instructor told the class. There were a few girls in the class that were a bit “full of themselves” and she had grown impatient with their shenanigans. She said, some of you think you’re rockstars already, but you’ll soon find that your classmate that has a fraction of the talent that you do right now will eventually have double maybe even triple the clients that you will some day. This business is marginally 20 percent what you do and the other 80 percent is about you, what else you provide? What can you provide your client that will set you apart from the other thousand facialists in this town?” I took that to mean, how can I WOW them with great customer service. The completely unexpected, like having quarters in my studio so that my assistant could run out and feed expiring meters for my clients. A coat dryer that would dry their coats while they were being serviced so that they didn’t have to put on a cold drenched coat when they were done. I’ve read some great books on providing killer customer service over the years and am looking forward to reading Fred 2.0 especially now that I’m writing a course on customer service for beautypreneurs.

  • Stuart Loe

    I heard a similar story about a grocery bagger who made a memorable experience on his customers. His line at the grocery store would always be full even if other lines were empty. I want a copy of this book, because I want to be more like Fred, as he’s been described, and this grocery bagger I remember hearing about.

  • Jodi Harris

    I LOVE that Fred is about an “ordinary” person who is living an extraordinary life. God has created each one of us as his masterpiece (Eph. 2:10), and I am on a mission to mobilize His church by teaching people to discover who God has created them to be and to go and DO IT by being themselves and not someone else. It sounds like Fred is being who God has created him to be and doing it in an extraordinary way. I would love to learn more by reading this book!

  • Jeremy Birch

    Partially as an outcropping of reading the Platform book, I have developed and just started a pre-launch campaign for my own personal branding platform. Not because I need to be heard, but because I feel compelled to share my skills and abilities in a way that can benefit others. I know the way in which I do that, however, is crucial. I would love to learn the lessons from Fred about how to create a truly extraordinary experience!

  • Sharla

    I love the idea of creating value for its own sake. I hate being manipulated and I imagine that everyone else does too. I want to learn more about giving more to my readers.

    • Michele Cushatt

      Me too, Sharla. Me too.

  • Randy Smith

    The comment you make re: “Fred 2.0″ that caught my attention was this: “He provides eight ways to elevate the experiences you provide and really demonstrate care.”

  • Ed. AM.

    I want a copy of this book for three reasons. First, a colleague shared about Mark Sanborn’s book ”The Fred factor” with me. So wanted to order it. Second, I want to produce extraordinary results in my ministry, personal life and relationships. Third, my life purpose is to help people improve their relationships. So this book ”Fred 2.0” will be very helpful to add value to people and help them to do the same. Thanks Michael for your extraordianry sharing.

  • LindaS

    Extraordinary is a place that we all want to be but it takes work to get there and then more work to stay on that level. We can all take time to C.A.R.E. a little more.

  • Luke Fargason

    I am early in my business career and always looking for individuals from whom I can learn invaluable principles, strategies, and paradigms that I can apply in both my professional and personal life. I highly respect Michael Hyatt’s work, and I have enjoyed reading and listening to his material. My wife and I are both thankful and blessed to have the many resources available to us from men like Michael Hyatt and Ken Eldred to plan and live our lives in a way that glorifies God and pours out His love for those in our spheres of influence. My wife and I would enjoy a copy of the book to dive deeper into Fred’s principles. The four Fred principle’s hit dead on target for me as very simple, but yet profound ways to leave a lasting impression and add true value in a world of quite a bit of noise.

  • Jeffrey Verlander

    At our Christian bookstore, we are constantly discussing how we can make extraordinary experiences for our customers. I would to read this book and pass the information along to my team there.

  • Susan Macias

    My greatest conviction is that in my everyday life is where God is working and moving and changing and effecting me. And through that work, He wants me to work and reach out to others. Therefore I love the concept of this book- do what you do now well and it will effect others!

  • Troy DeBruin

    “being a Fred is not about the job you hold but about the way you do the job you hold.” what if everyone thought this way about their jobs? what a huge difference that would make. I’m excited about the opportunity to read this book because I want to learn and teach others how we can have a positive impact on people every day, regardless of what job we hold.

  • Harvey Young

    Fred 1.0 was inspiring and I think helped me to see customer in a different light. After reading your post I went looking in my bookshelf for my copy as 1.0 was pre-Kindle. Once I find it I will read it again just as a reminder to be a Fred.

  • HollyB

    Ironically, I had a book in my head that I haven’t gotten down on paper yet “My four Freds.” It happens to be about four Freds that added value to my life!
    Fred Smith, CEO of FedEx for whom I worked for 11 years; Fred Shipman, a pastor that gave me a chance at a putting together the church news magazine , which built lots of confidence in me; a childhood classmate, a very timid and almost mute girl named Freddie, who was drawn to me because, I suppose, I was a safe friend to the bullies around her, which taught me to be compassionate, and to Fred Rogers, well, we ALL benefitted from this man’s platform! Anyway, I have seen this Fred the mailman on a television piece and immediately fell in deep like! The more Fred the better!

  • Andcass

    Ordinary People doing Ordinary Things extraordinarily challenges me. I’d love to dive in and check out what Fred has to say!

  • Mike D.

    2 main comments in your review intrigue me – first, that’s it more about the way we hold a job or position rather than the position itself. This is an entire paradigm shift in thinking about work and responsibility. Second, I am curious about the CARE acronym and the steps to accomplish that.

  • AfghanChuck

    I currently work in Afghanistan under very austere conditions trying to accomplish what seems to be an impossible task of creating a capable police force. I am always looking for ideas and inspiration that can assist me on my journey as well as sharing whatever I may learn.

  • Antone

    I am in the service industry of higher education…talk about a sector that needs to reinvent itself. I love the premise of Fred 2.0 and how its ideas could be integrated into serving students to give them a “wow” experience. The education of today cannot look like that of yesteryear, as seen in Seth Godin’s Stop Stealing Dreams. Creating extraordinary experiences does not imply that a lot of cash of capital must exist before anything can happen. Often it just means a change in mindset. Thanks for the recommendation!

  • Sarah-Jane Farrell

    i love your posts – so much contribution thank you ! and i wonder what it will take to win a copy of marc tinsdales new book Fred right now? I choose to be extraordinary! what else is possible ?

  • Steve Pate

    In my world of Christian camping, you can’t fake being a good listener and you need to be always thinking, “how can we give these folks the best weekend/week of their lives.” That takes Extraordinary thinking because every body is different. I would love the chance to win this book and use it in our industry. Thanks Michael for your pod cast and blogs.

  • Linda McQuinn Carlblom

    This appeals to me because I’m a housewife, mom, and freelance writer, who wants to have an impact in my world. I don’t have a lot of outside contact. I’m home a lot, often by myself. But when I write, I reach an exponentially larger number of people than I could from my home. And when I mother my children I affect not only them, but their friends, their future families, and the world in which they interact. When I am a supportive wife, I affect the countless people my husband comes in contact with every day through his work. I want to be a Fred so I can do these jobs effectively, consistently, and with great joy. I I guess that’s why I need to read the book!

  • Paul Ramesh

    I am in the early stages of starting a ministry and one of our key values for the retreat we put on reminds me of CARE. After reading your review it makes me want to learn more about this Fred and how I can be a better person as well as a better employee.

  • Julie Sunne

    The two points that speak the most to me are “Being a Fred is not about the job you hold but about the way you do the job you hold.” and “Being a Fred is not about increasing your income or getting recognition. It is about adding value for its own sake.”

    Adding value to someone’s life is what all of us should be about. We are all capable of doing just that—no matter what our vocation.

    The book sounds incredibly motivating.

    • Michele Cushatt

      “… Adding value for its own sake.” I read that phrase again and again, Julie. Makes me wonder how much (or little) of the serving, loving, valuing we do is purely for its own sake, rather than some kind of personal gain. I think it’s rare, but when we see it, we pay attention.

  • Mike Briggs

    I loved the first Fred book. It’s very inspiring and it makes me want to be like Fred. Are you a Fred?

  • Karl Mealor

    I need this book because I’m not a Fred. I’m a Karl. Karls (commonly misspelled as Carl) are often portrayed as losers. Think about it. In any TV show or movie, if there’s a Karl, he will be the serial killer or the creepy janitor or the homeless guy who dumpster dives for a living. I ascribe to outshine my name. I want to be a Fred. Please help.

    Shameless begging for a free book aside, I actually was mentored by a real-life Fred. (Turns out, his name is Fred.) He was/is a pharmacist that I worked for as a teenager. Fred taught me a lot about life. He is locally famous for treating everyone with respect and kindness regardless of who they are, and he definitely helped this once painfully shy, socially backwards Karl into a more pleasant version. (Karl 2.0?) I’m thankful for his investment in my life, and will probably buy him a copy of this book with a note of gratitude. (See, if you give me a FREE copy of this book, I’m still going to buy at least one more. Hint. Hint.)

  • Eddie Casado Sr.

    Greetings Michael, it is a privilege and honor to be part of this wonderful tribe. I was introduce to your e-book “Life Plan” last year by a friend of my and ever since I have been silently following in the back ground. I take this opportunity to brake the silence.

    First and for most I must say that I trust your sincere book review and second you have pointed out four principles from Mark’s book that have touched a cord and I am moved to want to read more. It is a desire to continue to reinvent myself and add value to all areas of my life and to touch and be touch by others in this short life span. The product and service that I bring to the table is myself and I would like it to extraordinary.

    “This is a book about how ordinary people in ordinary jobs and how they can become extraordinary.” Thank you Michael!

  • Brian L.

    Ordinary People doing Ordinary Things extraordinarily challenges me. I’d love to read the book.

  • Frank Korb

    What appeals to me ins how closely this relates to my thoughts from the FISH Philosophy. Four simple steps / ideas that can really change the day for myself and those that I interact with. Being There is what I work to do for each and every person I interact with. I am not distracted by the other things happening around me, but focused on the most important person in world at that moment – the one in front of me. Play – this allows me to not just go through the day, but to have fun while I am doing it. I don’t have to be so serious about all the things I need to do in my day, but I can enjoy the moment I have (with my students) and show that I can get all the necessary work done while ALSO enjoying myself. Make Their Day is the use of complimenting the successes of someone, making note of the new shoes or hairstyle, holding the door for someone. Simply making someone see that they are important and appreciated in the course of the day. Lastly – Choose Your Attitude… I can get up in the morning and choose to be a grumpy pants or I can choose to put on my happy pants and enjoy the day. I can let the kids who told me to take a long walk off a short pier bother me all day (and into the next… this was one of those weekends for me) or I can think about it, deal with it, and move on (which I have chosen to do at this point – forgive, remember, and move on). I try to do this as a way of being a better person and, by doing so, getting a better lift from life and touching those around me with the positive feelings and ideas that I hope they can share. I also feel a lot better about myself at the end of the day knowing I have helped others feel better and do better in their day.

  • Robert

    It is amazing to me how the most important thing in life always comes back to relationships, how you treat other people. I appreciate books that share success in relationships and in building relationships.

  • Wendy Claussen

    I am a professor of education and I teach our future elementary teachers…a
    noble profession! :-) My students are ordinary people who I plead with daily to
    become extraordinary future teachers for our number one resource…our children! I
    tell them in order to be hired for a position they will need to have evidence
    of being ‘extraordinary.’ I was intrigued with Mark’s beginning argument for
    extraordinary. I will be sharing this with my students tomorrow! My students
    tell me frequently that the reason they are becoming teachers is to make a
    difference. Michael, your first bullet of your personal take-aways from Mark’s book
    addresses this desire. All the take-aways shared can relate to teachers! Love it! This book sounds like a must-read for me! Instead of
    just begging my students to become extraordinary future teachers, this book
    will give me stories to share and ways to assist my students to become that
    top-notch, extraordinary teacher so they can go out and make a difference in the lives of kids!
    This is why I would be honored to receive a free copy of Mark’s book. Thank you
    to Tyndale, Mark, and you, Michael, for this opportunity! :-)

  • Amy Fiedler

    I don’t have many creative ideas of my own, so I have to steal others’ ;) I love inspirational examples, and I’m looking forward to reading about Sandborn’s ideas to cultivate creativity and live out one’s passion!

  • Leah Polkowski

    I am interested in the idea of ordinary people performing at extraordinary levels. It’s a focus of mine for 2013. As a stay at home mom, I’m interested in using techniques like Fred’s as I minister to my family and neighbors.

  • Noelle Peterson

    Great leadership means great relationships

  • Jim

    I thoroughly enjoyed reading Mark’s first FRED book and am excited to hear that 2.0 is available! In my current job, providing excellent customer service and honoring relationships is a high value and I look forward to hearing what FRED 2.0 has to say! Thank you,

  • CDR Scott Hudson

    Mr. Hyatt,
    I’m in the midst of redesigning my life and ensuring that I’m intentional in all that I do. Both Fred books sound like they would be beneficial. I’d appreciate the opportunity to receive Fred 2.0. I am a Naval Officer in the US Navy that has been on active duty for nearly 32 years, and I’m looking toward retirement from active service and a second career. I’ll warn you now that I will fill ou the form mentioned at the end of the review of Fred 2.0, but iwll not have a twitter or facebook account to use to complete step three. I am adamant that instead of contacting people in facebook, I’d rather contact them face to face. An old concept, but one that is infinitely more effective whenever possible. If not, then real voice communications on the telephone, or even a videoteleconference, are much more effective. Thanks for the review and pointing me toward a great resource in my pursuit of my next life iteration. By the way, the Life Plan is a great resource I’m already using.
    Very respectfully,
    CDR Scott Hudson

    • John Tiller

      Thanks for your service, CDR Hudson! Let us know if we can do anything to help in your transition!

  • Ralene Burke

    This sounds like a fantastic book. I like the C.A.R.E. acronym. I recently realized that I’ve settle on being “normal” instead of sticking out. I would love to read Fred 2.0 to learn how to press myself out of my comfort zone. :)

  • Elizabeth

    As I continue to grow my blog and dip my toe into other areas of information publishing, I am continually looking for opportunities to provide amazing content. I want people to be blown away with what they’re reading, so much so that they become instant fans and spread the word. Sure, by doing this I can create a successful business that grows, but more importantly, I want the athletes that I write for to walk away empowered and dedicated. I want to help change the way our sport is approached. Your review has intrigued me about learning more on building successful relationships. I know I can win over an audience, but I want to be better at building lasting relationships that are mutually beneficial with my contributors, suppliers, and clients.

  • Myles Holmes

    Sounds great! One of my life mottoes is to be “A Holy Terror to Mediocrity”, so I am looking forward to adding this my bag of tools!

  • Lisa Cash

    I work in an industry where the ability to build meaningful relationships and create unique experiences is key to success – and it sounds like this book has a lot of excellent material to consider.
    More than anything though, the idea that being extraordinary actually benefits YOU in the long run, is motivation I could really use right now.

  • Mike

    I work in retail and desire to make a difference in the lives of my coworkers and customers, but have a hard time figuring out how to do that. This book sounds like it could provide some great insight.

  • Rick Womack

    First, thanks! Thanks for the review, the resource and the opportunity to receive a free copy. In my work with pastors at a state level, I have the opportunity to visit a lot of churches – I continually come back to this basic premise with regard to ministry: people make the difference, people are the difference, it’s all about people!

    I’d like to receive and review this book because I believe it sounds highly practical and applicable for me in my interaction with pastors and church leaders. As well, as I often do, if I find it to be a valuable resource I won’t hesitate to pass along kind words of endorsement and perhaps copies that I purchase for leaders to grow from.

    Again, thanks!

  • garethunruh

    Already tweeted…”It is not about the job you hold, it is about how you do the job you hold.” before I got to the bottom of your blog and saw the opportunity to win a free book. I’m challenged by people who do excellence in their job everyday, and not for the recognition. The “people pleaser” in me longs to do excellence, and secretly hope it is noticed. But I desire to be “Fred” regardless of who sees, at home and in the work place!

    • Michele Cushatt

      A great quote!

  • Philip Yung

    I’m learning to do ordinary things with extraordinary love. Your review sparked my interest because you mentioned that the book is about an ordinary person, which is what I am. As an ordinary person, I know that I can’t change the ordinary circumstances of my life, but I want to live fully into them and be present to those around me. Thanks for pointing me in the direction of Fred and Fred 2.0.

  • MelissaW

    The concept of extraordinary in business is appealing. How do you get to that level of performance? I’d love to know

  • Andrea Lawrence

    I’ve recently started my incredible journey of ” Creating A Life Plan” by Michael Hyatt. I am thirsty for positive life changing ideas and actions. ” Fred” appeals to me for the concepts I believe in such as each person, each day can choose to be idle and mediocre, or to stand out and influence all of mankind by living true to themselves. I believe that at our core, all people are powerful and we should all do our best to inspire and unlock the potential to accomplish great things. I would truly cherish this book.

    • John Tiller

      I’m so glad that you’re completing Michael’s Life Plan, Andrea! I also share your belief that we should all do our best to inspire and unlock the potential to accomplish great things!

  • @slangland2

    As a teacher who loves helping students learn, I am always on the look out for ways to engage and inspire my students. I am also taking on more leadership roles in my school and want to create high performing teams. I think this book will help me on both of these never-ending journeys.

    • Michele Cushatt

      It definitely sounds like something that you can pass on to adults and students alike.

  • Daniel R. Murphy

    The original Fred was an excellent book, it sounds like the revised version is promising as well. In an ever more competitive world little is more critical then improving the quality of what we deliver. Great post!

  • Rod Martin

    having re-invented myself a few times now – I really resonate with that last point. So how do you reverse years in one direction? one day at a time. I’m 19,052 days old today

  • Danielle Stump

    I am no longer content with being ordinary and mediocre when I have such extraordinary potential. I am always looking for ways to become and remain extraordinary and incorporate extraordinary in my everyday life. I am looking for extraordinary results in my life and this post encourages me tremendously. Thank you.

    • John Tiller

      I love your desire to be extraordinary Danielle! It reminds me of a term sometimes used In the church world, “Holy Discontent”, that describe the feeling that makes you just mad enough to stop accepting ordinary results. Only good things come from that!

  • Jeri Leigh Siss

    The offerings in a book of this nature are challenging. Yet rewarding. The philosophies can be applied to all areas of life and how we can elevate others along the way….what’s NOT to want??!?!!

  • Judy Allen

    I don’t know how I missed Fred, but I’m glad to have been intrroduced to him today. Thanks! I’m particularly intrigued by the idea of uncovering a unique “signature” difference. In these days of information saturation it can be very difficult to discern my voice from that of someone else, an original thought from the words of another. I look forward to getting to know Fred!

  • Jonathan Reitz

    I love the idea of moving from ordinary to extraordinary. That just seems to be the key to living a memorable life. In our parenting, my wife and I always try to invite our daughter to make the most of every opportunity, but this is just sooo much clearer. Moving from ordinary to extraordinary also would be a great way to describe my small business attitude (I run a coaching and coach training organization). We try to deliver experiences that develop the people who work with us, but also really “wow” them from first visit to the website all the way to the end of the last event they come to.

    I’m looking forward to getting the practical tips for making that move in Fred 2.0!

  • Rob Klassen

    As an individual seeking to make my world a better place, I am looking for ways to ADD value to others thus increasing my voice declaring Hope.

  • pleegenes

    The main reason I’d like a copy of the book is that I have never heard of the C.A.R.E. acronym and I’d like to see what the 8 parts of it are so I can evaluate them for my life.

  • Brian Hill

    As a pastor, I am always looking for ways to C.A.R.E. My prayer each week is that we create an environment in which people can meet God. I am grateful for any help I can get in making that happen.

    • John Tiller

      Great thoughts, Brian! Pastors and church staff were the first people that I thought of when reading about C.A.R.E.!

  • Krista Stauffer

    From your review of this book, the thing that sticks out to me the most is “being a Fred is not about the job you hold but about the way you do the job you hold.” I am a board member and volunteer for a pro-life ministry, and I think this book could benefit not only my role in this ministry but also affect the entirety of the pro-life organization I serve.

    • John Tiller

      So true Krista! Many of us are waiting until we have “the next” position before we try to be extraordinary. But, the truth is that being extraordinary is not dependent upon our position.

  • Simeon Ayodele Ayanlade

    I can wait to have the book. I believed from the review the book is loaded with the information I need to be extraordinary

  • Wade_Thorson

    The thing that interests me the most about this book is that it is about taking where you currently are and making your self and everyone around you happy. I can imagine being able to apply these concepts to your life no matter where you are at work, home, etc.

  • Kevin Spear

    This book has me intrigued. I like the premise it is an ordinary guy making an extraordinary difference. Too often, we see celebrities and figure we can’t measure up. Thanks for some Monday inspiration.

  • Gina Calvert

    I’m married to a natural Fred; sometimes what works for him doesn’t work for me. I’d like to know more about my signature difference.

  • Tom Greene

    I read a lot of Mark Sanborn’s material and have heard him speak in person. I have a passion for service and the concepts that Mark talks about in Fred’s life inspire me to elevate my game in serving others. I’d love to have a copy of this new book!

  • Norman Walker

    Until I read your blog today, I had not heard of Mark Sanborn, or of “Fred”. But “Fred” sounds like a guy I would very much like to meet! He sounds like “my kind of guy”! I too (like Fred) want to be “extraordinary” (and not just ordinary)and “make a difference” (a real difference) in this world. And I would love to meet “Fred” (by way of this book) to find out some ways of how I could go about doing that!

    • John Tiller

      Norman, we all need a Fred!

  • Kyle Musser

    Fantasitc little book filled w/ some great insights! Mark is an excellent story teller, Quick read that you can reflect upon for years to come.

  • Maribeth Wahle

    Years ago a close friend died and I was so impressed to learn that the FedEx guy who delivered to my friend’s office waited in an hour long line to pay his respects to my friend’s family. What is it about folks who make a difference like Fred, or deliver to special people like a Fred? Extraordinary should never go out of style.

    My daughter told me about this blog months ago and I have been reading it ever since. She will get the biggest kick out of me posting about Fred 2.0. It’s never too late to learn. Thanks for sharing, Courtney.

    • John Tiller

      “It’s never too late to learn”. Indeed, Maribeth!

  • drluke

    The concept of providing value and “reinventing” oneself is what appeals to me in making a transition from being a physician who merely “manages” illness to one who provides hope for the actual healing. Delivering mail and delivering great healthcare seem to have many parallels.

  • Stacy Cholas

    CARE! Love this. I can’t wait to read the book. We sell an intangible product. The experience is all our customers have until they have a claim. The experience is what gives them peace of mind. Thank you for the reminder that extraordinary is the goal!

  • John Reimer

    My wife and I have worked with people all our lives, as teacher, pastor and more recently as missionaries in Latin America. We are working with professional and semi-professional people as church planter. We love to invest in people the love and grace Christ invested in us. We always love to read another book to sharpen our skills in relationships.

  • frank katzer

    it is really inspiring how people with “ordinary” and “unattractive” jobs can fill up their jobs with their incredible personality. you don’t have to be a speaker/author/leader/superman to do a great job to yourself and other people.
    i’d like the book to show me more ways to be inspiring to others.

  • Paul Sohn

    I’ve always been fascinated the work of Mark. His books and blogs have inspired me to become a better leader!

  • Kevin Ivey

    Terrific post, terrific concepts, haven’t read either book but would love to and will…We’ve been bent but not broken and at the age of 50 I’m looking forward to what adventure God has in store for me and mine.

  • John Nardini

    I have several projects coming up and I want to deliver extraordinary results for every one of them. I’m hoping this book will give me some ideas and insights to do so.

  • Heather Goyette

    “Create A Rare Experience”. What a great way to look at life, not just your job but all interactions with people!

  • cjs

    I would love a copy of this book, because 3 colleagues and I just left our old firm to form a firm that places an emphasis on the highest quality of client care. The CARE acronym speaks to our firm, “Create a Rare Experience”. I would love to learn more from the book.

  • kimanzi constable

    Seems like a great book and I’m impressed how Mark is everywhere this week. That’s how you launch a book!

  • Lorie Winslow

    I can’t wait to read this book:). Never to old to change and reinvent oneself!! It is amazing how little gestures and kind ate can touch others.

    • Joe Lalonde

      Right on Lorie! There’s never a better time than today to make the change.

  •ák/805234515 Petr Cabák

    Well to be honest I do not know what to think about this book. I hope that this book is sincere and deep – not superficial. I like most the idea that be being extraordinary you can make difference in the lives of others.

    • Joe Lalonde

      Petr, I hope so too. But I believe if Michael is endorsing the book, it is. And yet, even if the book is a bit superficial, I’m sure there’s something everyone can take away from it.

  • Belinda

    Thank you for this review!

    What appeals to me most is: “Being a Fred is not about increasing your income or getting recognition. It is about adding value for its own sake.”

    The reason I want a copy of this book is: “his C.A.R.E. acronym: “Create a Rare Experience.” He provides eight ways to elevate the experiences you provide and really demonstrate care. This is worth the price of the book.”

    One of these days I will have to build a new library shelf from buying (and reading) all the books you recommend. Thank you!

  • Eric Dingler

    I find the CARE acronym most appealing. We are a few weeks away from launching our first product. We are currently working on the packaging and shipping experience we want our customers to have. For example, we are selling a product for parents to use with their kids. We are considering asking for the kids name, and then including a personal note to the kid(s). Anyway, we want each customer to open a product we ship them and say, “Didn’t expect that, WOW!”. I’d love to read the list of eight ways to elevate an experience for customers. Very relevant for what we are wresting with right now.

  • Michael E Roman

    I love the idea of C.A.R.E. It takes a good level of mindfulness to do this every day, but I’m sure it is well worth the effort!

  • Che Cowan

    Your comment about Sanborn’s book inspiring you to be a Fred to your family really struck home. I’ve been looking at my “good husband”, “good father” life and asking myself what it means to be extraordinary. I’ve been challenging myself to set in motion a set of behaviors that are deliberately and purposefully designed to shape the destiny of my marriage and children. Good isn’t good enough and I feel Fred may have some impact on the way I rethink my family focus this year.

    • Joe Lalonde

      That’s awesome you’ve been challenging yourself to be more extraordinary in your life. We need more Fred’s and Che’s in the world!

  • Brenna Kate

    I just began a new field of work and am looking for creative ways to excel and help people succeed.

  • Kara

    Thank you so much for recomending this book, I can’t wait to start reading it…..
    What apeals to me most is that by taking a little more care in what do everyday and cherishing every connection we make we can transform those mundane, never ending, boring days into a series of extraordinary events and in particular that its not for more money or to get ahead but simply to make life more pleasent. What a lovely idea :) xxx

    • Jim Martin

      Kara, transforming those “mundane, never ending, boring days” into a series of extraordinary events really places a different perspective on the week, doesn’t it? I want to remember this.

  • Joe Lalonde

    I would like a copy of the book because I love reading and getting to know people who are extraordinary. While I may not know Fred, I can get to know him through Fred 2.0 and that’s going to help propel me forward.

  • Doug Andrews

    Love motivational books, I hope to win this one!

  • Hoo Kang


    The value and insights you have provided on your blog has built trust for me.

    That is the reason I would be interested in this book.

  • Tammy Helfrich

    I’m reading this right now too. Great book! I wrote an ebook about LifeChangers, who are similar to Freds. Being normal is too easy in life. I don’t need a copy of the book, but look forward to the parts you’ve mentioned. I believe we can all make a difference where we are. We just have to choose to do it.

  • Eliza Cross

    The concept of this book really speaks to me. I especially loved this question you raised in your blog posting: “Why settle for normal when you can be extraordinary and really make a difference?” Just reading that made me do a quick self-evaluation and sit up a little straighter in my chair, determined to rise above normal. I can’t wait to read Fred 2.0. Thanks so much to you, Mark and Tyndale for this generous giveaway.

    • Jim Martin

      Eliza, I like the way you express this — “determined to rise above normal.”

  • Steve

    Love the overall concept of the book. We are always looking for ways to improve the extraordinary experiences for our clients.

  • Karl Rohde

    This is a mad post. Thanks for putting me onto this book!

    The two points that resonate to the max are that being a Fred is not about the job you hold but about the way you do the job you hold. Also its not about increasing your income or getting recognition. It is about adding value for its own sake.

    When purpose and passion mix you get meaning. To do work that is meaningful and to work with people who inspire is the goal of work.

    In harmony with this I just released a new blog post on where your journey as an artist at work begins. I’m sure you’ll appreciate it.

    Thanks Michael.

  • Mark Halpert

    The best way to “Get Noticed in a Noisy World” is to “Provide Exceptional Service”. The nexus of these two concepts can best be exemplified by someone with an ordinary job like Fred. Some people talk about the fact that all you need is a Slight Edge over your competition. That is true in the Olympics, but in life, you need a real and recognizable edge to gain a real competitive edge

  • James Simmons

    I at the beginning of my ministry and want to extraordinary in my service to The Lord. Quality is what I want to measure myself by. This book can help me mold myself into that kind of leader. For his kingdom and His glory!

    • Jim Martin

      James, I wish you the very best as you move ahead in your ministry.

  • Mark Morris

    looking forward to reading thsi book

  • Katherine Jones

    Everybody can make a difference AND Relationships
    are vital. These two ideas are part of why I’d love to read this book. I love the truth that ordinary people can be extraordinary in their everyday walks of life.

    • Jim Martin

      Isn’t that encouraging, Katherine. The idea that ordinary people can be extraordinary is one of the most valuable take aways from this post.

  • Jim Fitzgerald

    I have followed Mark for some time on twitter and Facebook and I am excited about his new work. As a customer service professional, I think it is important to read books lie The Fred Factor, and of course, his new work, and apply the priciples and wisdom. I look forwad to reading it!

  • Richard G OBrien

    Any book that motivates Mr. Hyatt has got to extraordinary and special.

    Mike, your summary of takeaways makes me eager to become a ‘Fred Fan’ and to see how it can inspire me personally and as a leader in my Firm. Thank you for everything you do to help your Tribe, which I’m a new but grateful member of. :)

  • Dr. Jason Cabler

    I would like to find out more about how to provide an extraordinary experience with the content I produce and the help that I give with my personal finance blog and course.

  • Scott

    Your review of this book has me intrigued. It sounds like I can be a greater blessing to those around me gaining a broader perspective….a perspective highlighted in this book. I hope for the opportunity to read it and share it with others.

  • mnsteger

    After reading your review, I will be reading ‘Fred’ to begin at the beginning. I would love to have a copy of ‘Fred 2.0′ for following through and in particular for the features on creativity and finding your passion. Everyday people are extraordinary – I’ve met many of them who have inspired me!

  • Mary Riesberg

    Why be ordinary when we were created to be extraordinary? If we can believe that in ourselves we can share it with others.

  • Mary Catherine George

    Michael – I am relatively new to your blog and have big aspirations for launching my own unique platform. I have found myself coming back constantly because your information, tools and approach consistently are things I can implement and start to move forward towards my ultimate goal. I am not surprised to read a post about FRED which so aligns with who I am and what I desire to create in my life – I love the concept of “create a rare experience” how awesome! What a concept to embrace that will assist in making connection and creating authentic experiences and relationships!! THANK YOU again Michael for being on the cutting edge of leadership excellence! Sincerely, Mary Catherine

    • Jim Martin

      Mary Catherine, welcome to Michael’s blog. So glad that you continue to come back and have found this blog helpful.

  • Anthony P.

    How to build more meaningful relationships is actually something that has been heavily weighing on my mind of late. Of the things that you have reviewed from the book, how to build meaningful relationships is probably the thing that impacted me the most. I love the C.A.R.E. acronymn “Create a Rare Experience.” I work in the construction industry and it is extremely difficult to create rare experiences with contractors and tradespeople that are rough around the edges. I would love to read more about how I could become better at that.

  • Susan Lyon

    My husband has been a letter carrier for 30 years now and is a Fred. Back in the day when he still had a walking route, he would take mail in to a house-bound elderly woman and get her tea before leaving. He once lent his post office rain jacket to a woman with a baby who was getting soaked in a rainstorm. And he was honored a few years ago by our local police dept. when he reported another elderly customer had not picked up her mail in several days. They said that phone call saved her life. I, too, try to make a difference to the folks I spend time with, whether family and friends, co-workers, or the checker at the grocery store. I would love to read Mark’s book to get his perspective.

  • Theresa Louise

    Hi Michael,

    Thank you for your gift of writing and your passion and insight to human kind.

    Feb. 12, 2013 I began writing a blog… Inspiration…Creation…Connection. I have been following your advice to be a better blogger.

    I believe your book will send me over the moon with emotional joy at your knowledge and deep understanding of people. I am excited to learn how you teach people to shine their light, to trust their instincts and to follow their dreams.

    Thank you for such a great opportunity to be part of your world.

    Love & Light,

    Theresa Louise

  • christina parker brown

    Michael: You say, ” Being a Fred is not about the job you hold but about the way you do the job you hold.”

    I want this book because I want to be a Fred. I want to be like Fred in my role as a mom, a homeschool teacher, a friend, a wife, and a sister in Christ.

  • Yvonne Green

    I like the fact of what You said about how he applies it to people which is what You do. “Leadership is Influence” — John C Maxwell ” Connecting is all about others” Every leader knows its not about them but about others

  • Dan Black

    Relationships are so vital and important. I have found both online and offline relationships are important. Thanks for doing this review, looking forward to reading the updated version of the book.

    • Christopher L. Scott

      Dan, I agree that relationships are very important both online and offline. Do you have any tips of how to create and maintain relationships online?

  • Nathan Eddings

    No matter what, the physical product I provide my customers is the same as any other in the industry. In order to separate myself and stand out from the crowd I have to be just like Fred. I will enjoy reading this book.

  • Dan mo

    Am inspired by moving from ordinary to extraordinary character by encompassing and acting or improving what in you have.Look at the acronym care,is it not inspiring? We all need to go a bove settling for ordinary to extraordinary to be happy and successiful.I need the book,it is educative and equiptive.

  • Andy Leake

    Sounds like a great read. I’ve just set on the road to personal development and its great to have found your podcast fairly recently, via a google search for life plans. Ive already taken away a lot and this will go in Evernote as a ‘book to read’

  • Jane Babich

    Love this concept, would it not be wonderful if more of the amazing ordinary people wrote about it. We meet them all the time in our life and they think no one even notices them. I just got 3 copies of this book and will give 2 of them to two of those people in my life. Who know’s maybe they will write about how they bless people just by being themselves. Thanks for sharing Michael!

  • Ruben

    I desire to live beyond the Norm I want to be Extra Ordinary in an Ordinnary / work /world. I desire to live God’s “Super” on my”Natural”. I want to live a life that Makes a Difference in every area of my life o/

  • Simcha Gluck

    Being extraordinary, was always something “extra”. Thank God, in today’s world where everything is but a mouseclick away, we have access to the best of the best with 100% transparency and no lag time. Therefore, being extraordinary has become almost what is expected and things like integrity and authenticity go right along with that package. It’s beautiful to see us moving in an incredible direction, I would love to read about Fred, and it’s great to be a part of the team of people facilitating this transformation!
    Looking forward to inculcating the Fred message in our workshops that we run around the globe, to update people’s skills and develop entrepreneurial thinking. Keep up the great work you do Michael!

    Simcha Gluck
    FreshBiz Founder

  • Pamela Hodges

    Everyone can make a difference. I want to be a Fred. I would like a copy of this so I can learn how I can be extraordinary in an ordinary life.

  • Merritt

    I came to your blog today (after a long absence) as part of my current assignment in Jeff Goins’ TribeWriters course. You made my list of top 5 bloggers (which sounds flattering, but truthfully there aren’t a lot of blogs I visit daily or even weekly right now). But I’m so glad I happened upon this post, especially in the midst of starting this course. I’m wrestling with what makes me unique, standout, someone whose writing others would want to read. And I’m realizing that I’ve had a hard time finding the courage to step up and be ME, especially because it would differentiate me from the rest of the world rather than allow me to “fit in” and be accepted by everyone. So, as I read what you’ve shared about Fred (this is the first time I’ve heard of him or the Fred series) I am amazed at someone who HAS done that and who, it seems, is fearless about being awesome–rather than fitting in–in this world. That alone makes me want to read the book. But then you said he inspired YOU; and now I want to read it even more. Thanks for the free book offer. I’d love to read it.

  • Jon Stolpe

    I’m always looking for ways to make my results more extraordinary. I think this would be a great tool to add to my toolbox.

  • MG

    I think being extraordinary is what makes the difference in everything, sometimes we as people don’t even realize that just that extra effort made someone’s day. I am excited to read this book to learn about other ways that people are making our ordinary lives extraordinary.

  • David Adeola

    Being an Ordinary person but being extraordinary in your service to others and in your calling! David Adeola

  • Kenny

    Leadership is critical to a business success. However nothing is better than customer service. I would appreciate the opportunity to get a copy of this book to help me as a leader.

  • Chris Wondra

    The idea that being remarkable adds value–not just attention or novelty. I’m giving my first keynote speech in about a month. I look at this as a privilege and a responsibility. An hour of 100 people’s time is 100 + hours. Not to be taken lightly. I want to bring as much value as possible. Your review makes me think this book might help me.

  • Matthew Davis

    I have been working in Japan for two weeks in preparation for a two year stay. I am still amazed almost every minute by the level of customer service and respect shown to everyone. From the plant cafeteria, to the ramen noodle stand, to the high rise hotel it’s all extraordinary. Having something to read and share would be excellent. I hope to bring this attitude back after my immersion. This book will help integrate it into “American”life.

  • Kendra Auberry

    I love the idea of C.A.R.E. – Create A Rare Experience. That is what makes work and life fun– not just for yourself but for those around you. I would like to receive a copy of this book to learn more because I have a feeling this, like the first edition of Fred Factor, will be very inspiring.

  • Chris Clevenger

    Most of us are faced with the challenge of living extraordinary lives under ordinary circumstances. The measure of excellence won’t be whether or not we performed a few great feats but whether we have performed average tasks with excellence for lengthy periods of time. Fred 2.0 will help to aid those of us who are “average” to live lives that lead to extraordinary results.

  • Lynne Lee

    I love these principles:

    => Everybody can make a difference.
    => Relationships are vital.
    => It’s possible to add value in every area.
    => You can keep reinventing yourself.

    ANYBODY can do this. If we all made an effort to live every day life like this communities would be transformed.

  • jonathan avila

    I related to point 2. Extraordinary sets us apart. I believe this the ingredient this world needs to see in our leaders from our churches to our day to day business. I believe this book can help us motivate the extraordinary to grow in us.

  • Choon Heong TAY

    This review comes at the time when I am currently struggling with my career and what it meant to me. Reading this review of Fred 2.0 renewed that hope in me to still push on and try to find some meaning to this concept of career where most of everyone had to go through to ensure that’s food on the table and that we can live the life we hope to live. I am writing this not so much because I would love to be picked (I would love to read Fred 2.0) but more importantly, you shared this review and this provided me with that additional info to go find out more about Fred 2.0 – so just posting to say thank you.

  • Megan Hawkes

    I’d like a copy as I move into the place of accelerating my professional work. It’s easy to do ‘more,’ but my heart is doing more in a way that provides excellence to my clients.

  • We Teach We Learn

    I’m giving my first keynote speech in about a month. I look
    at this as a privilege and a responsibility. An hour of 100 people’s
    time is 100 + hours. Not to be taken lightly. I want to bring as much
    value as possible. Your review makes me think this book might help me to do just that.

  • Jim Jacobs

    I’ve been looking for a book like this. I haven’t heard of Fred 1.0, so I might have to pick up a copy of that one also. Thanks for bringing this to my attention.

  • Benjamin Stafford

    I am so thankful this book was recommended to me a few years ago!

  • Guest

    My husband, son and I recently opened a new business that is unique to our community. Me of our main goals is to provide our members with an experience more than simply a place to go. This book sounds like its just what we need to take our plan to the next level. Thanks for offering it!

  • Danny L. Smith

    Being a Fred is not about increasing your income or getting recognition. It is about adding value for its own sake.


    I read the first Fred book. It was great. I was afraid this was just a “revised” or updated version. From your review I see that it is all new, so I’ve got to have it.

  • BeckyAnnDavis

    Our family recently opened a business that is unique to our community. One of our main goals is to provide our members with an experience, rather than simply a place to go. This book sounds like it would be a huge asset to our thinking process. Thanks for offering it!

  • sespring

    I like the statement that, “normal is over-rated. Why settle for normal when you can be extraordinary and really make a difference.” We all have the opportunity to make a difference in this world but most of us choose not to. It has inspired me to make a difference today.

  • Jeff J

    I read the first Fred book and really enjoyed it. Now that I am a little older and have changed jobs I see it as even more important that “Being a Fred is not about the job you hold but about the way you do the job you hold”. It is amazing to me how my attitude about workers is affected by the way they do their job and how easy it can be for me and them, with just a little effort, to be Fred’s.

  • Mike Pedersen

    Wow! I’m commenter 346! I’m a business book junkie, and actually took a pic of the book with my phone to get it later! I love how it’s about people and how we can make a huge difference in people’s lives by being extraordinary! I’m sure I won’t get picked but will get the book (and yours) very soon.

  • Nathan Deslippe

    I am in the middle of reinventing myself, i want to leave a positive legacy for my family and help as many people as I can grow in as many areas of their lives as they can. I know that in order to do this I will have to be good at creating relationships and build trust with the people that I am helping. I don’t want to be ‘normal’ I want to be extraordinary and help others do so as well. By the description I believe this book could give me the jump off I need!

  • Taleb Aldris

    When everybody believes that he can be extraordinary our life will be changed totally.
    I like the idea of the four “Fred” principles. I hope to get one copy to motivate myself to be an extraordinary person.

  • Kat

    Being extraordinary is as easy as DECIDING to do it EVERYDAY in every LITTLE action you do. It is a choice we make and then living it out, as Fred did. God gave us the potential to be extraordinary, we have to choose to live like we are. Don’t waste your potential, make a difference in the world.

  • Timwillie1

    Many people do not believe they have anything significant to
    add to the world. Being a Fred can bring meaning and purpose into anyone’s life
    regardless of their current position. I’m excited to begin to apply these
    principles in my own life and hopefully encourage those I come in contact with
    on a daily basis. It’s not about what I will gain by changing, but what I can
    add to my family, my company and my community.

    At City Gospel Mission we work with men and women living in
    generational poverty who are recovering from addiction. Part of the challenge
    as they become “new creations in Christ” is to change how they view themselves.
    I’d be excited to work with our staff to see how these principles could aid in
    that process.

  • Kristyn Phipps

    I wasn’t completely hooked on the idea of this book until I read your first “take-away” note: Normal is over-rated. That is a platform I’ve been standing on for a long time. Normal only yields normal results. Those results aren’t any different from the median in which they are given. If you want extraordinary results you need to think outside the box, go outside of your comfort zone, become the not-so-normal, and seek those opportunities that make you stand out from the crowd.

    I want a copy of this book, because it sounds like the type of book I need to read. It seems to align with my own platform and may be of great use to me.

  • AL

    The fact that some people still care and provide outstanding service when they could just “do their “job” and nobody would think nay less of them.

  • Dan Erickson

    I’m a firm believer of the value of writing, music, art, etc. for its own sake. If we expect fast financial success from our extraordinary work, we’re doing it for the wrong reasons and we’ll likely give up after a short time if we don’t see results. Sounds like an interesting book.

  • Daphne Delay

    I want to read this book because I’ve never heard of Fred. I’m intrigued that he was an ordinary guy who did some extraordinary things. I remember standing in front of the best selling book rack one time at Mardel’s. I only knew 3 of the top 10 authors. And it dawned on me that the other seven were “nobodies” to me, meaning I didn’t know them. So as an aspiring author, I said, “God, I want to be a nobody too.”
    Whether a lot of people know me or not, I want to make a difference.

    Thanks for sharing :)

  • James Gerkin

    I remember the late great Zig Ziglar once saying that if you have one foot in boiling water and one in a bucket of ice, on the average you should be pretty comfortable.
    I find the times I that I am not in great shape but I convince my self that I’m doing better than most, I really am barley average if even that.
    The problem with average today, is that is all we expect out of each other. Fred was one that never understood average, I hope to do the same.
    BTW, please don’t pick me as I have already bought 2.0 and am giving extra copies away.

  • Christy, The Simple Homemaker

    It’s CARE that put me over the edge. There are so many “mommy bloggers” and “writers” and “fill-in-the-blanks” out there, that I find myself believing that I have nothing to give that isn’t being offered by thousands of people just like me already. Not so…not so. I know I’m different, but sometimes a gal needs to be reminded and pushed…hard…with a boot.

    • TorConstantino

      Great point Christy – when I’m prone to feel that way I’ll intentionally seek out a cool song on iTunes or Pandora. Then I’ll force myself to remember that there are only eight notes in a musical scale and only 26 words in our alphabet, yet I’m inspired afresh by the song. We never know how our particular perspective, opinion or “song” might help someone else!

  • Alastair Macartney

    Thanks for the post Michael. I’m in the Swiss Mountains doing some wingsuit human flight for charity. I bummed into a retirement group that were site seeing. Your post helped inspire me to be extraordinary and be helpful. I gave them lots ot tips and support. Everyone was a winner. I felt good in helping them and they felt good that I helped them and got my advice.

  • Drew Hawkins

    Love the fact that this book talks about ordinary people doing great things. It’s awesome to be inspired by larger than life personalities like a Steve Jobs but seeing someone that’s more “like us” finding ways to add value feels more tangible.

  • Brian Jaggers

    The part that stands out to me most is your comment, “It is designed to help you create extraordinary experiences for your clients, no matter what type of business you’re in.” In my line of work, I must create extraordinary experiences and extraordinary products or clients will walk. Like you said, “Normal is overrated”. I’m a luxury home designer and if I create a “normal” house, it just makes my company look “normal”.

  • William Attaway

    I love this – reminds me of something I read years ago about Simply Outrageous Service. I’m looking forward to reading this!

  • Travis Dommert

    Loved loved Fred 1.0…in fact, I taught it to dozens of healthcare workers in a prior position. Several of our employees said that the simple concepts of choosing to be exceptional at anything and learning to create value (particularly without spending $) were probably the most transformational concepts many of them had ever heard. I would love to learn additional ideas for how to do this.

    Now that I work in the realm of human performance and teach clients how to develop high performance habits, this would be great fuel to share with clients and readers of our blog.

    Thanks for doing this review, Michael. And thanks to Mark for going deeper!

  • Matt McClelland

    I am intrigued by the idea of C.A.R.E. and thinking through how to create a rare experience in a church setting.

  • Ginger

    I would like this book because you recommend it! :)

  • VDC consultants

    Agence de conseil et de formation spécialisée en performance managériale et commerciale

  • Hanno

    I’m excited about discovering how as a “normal” person I can become extraordinary doing what I already do the Fred way. I really appreciate your podcast Mr. Hyatt, thank you so much.

  • Laura Taylor

    My husband is an inner city pastor…and just left with the Fred Factor to read over dinner while he waits to teach an evening bible study. He is a Fred to many people. I’d love to bless him with this second book because as you mentioned in the post…normal is overrated. I want him to be encouraged by your comment – Being a Fred is not about increasing your income or getting recognition. It is about adding value for its own sake.

  • John

    What I find truly compelling about this book, is that is about an ordinary person. I am in the process of re-evaluating my own life, and a book about an ordinary average Joe, Iike me, sounds most helpful. Thanks for the chance to win, Michael!

  • Lucinda

    I love how it is about an “ordinary” person who chooses to go above and beyond.

  • @davidoswalt

    I loved Fred 1.0 and can’t wait to read 2.0 so I can share with my AdvoCare team who are committed to impacting lives at

  • Tim Hamm

    Would love a shot at getting a free copy of this book – sounds like a great read and very encouraging

  • Nmrussell3

    As a leader of volunteer engagement (I help inspire normal everyday people to extraordinary acts of service), this book may help to inspire me step from normal to extraordinary in my work and personal life

  • @walkingjennie

    I loved the first Fred and can’t wait to read this new Fred!!!

  • Debbi Knauft

    Ordinary people can have an extraordinary impact on other people and the world. We tend to elevate people who have made such an impact into some sort of super-human, when in fact they were just individuals who lived and work to bring out the best in themselves and others.

    • TorConstantino

      Well said Debbi – a few of the best examples of this are Martin Luther King, Jr. and Mother Teresa. Neither of them initially sought to change the world but these individuals did!

  • Chris G. Paulk

    What appeals to me…. Normal is over-rated. As a small business owner who is trying to build a unique corporate culture to deliver health & hope to our tribe, we don’t want to be normal. We don’t grow normal grapes…we grow & process muscadines. We don’t have normal employees…we are a team of honest, humble, hungry, & smart individuals (recognize this list?!?). So, yes, I love this idea & would really like to read this book and share with my team of Freds!

  • Henry G

    I’m a photographer. Events (Weddings, Bar Mitzvahs) photographer. I’m in contact with people all the time!
    Some times I do the right thing and some times just not quite good! It is hard when you work all by yourself and with no real feedback . That is why I’m in constant “auto observation” trying to understand how to deal with real people in real situations and try to make them happy as mucho as possible… but with the limits that business implies.

  • Lubna

    I want to learn from this book how to bring out a difference in my surrounding. I want to be clear in my thoughts, ideas, and future goals. I don’t want to be millionaire, but extraordinary!
    What I liked in your review of this book are the inspiration stories from ordinary people what motivated them to became extraordinary and the ideology of C.A.R.E. Yes, I want this book! Perhaps, it can answer to my all stupid questions that many people hesitate to answer!

    • TorConstantino

      Those are great goals and aspirations Lubna – best of luck in those pursuits! One other point, while it’s a cliche that there are no “stupid questions” it also happens to be a truth. What’s one of the supposedly “stupid” questions that folks are hesitant to answer for you?

  • TorConstantino

    I think what holds most of us back from excellence is fear. I like the idea of being “a Fred” rather than being afraid. I’ve got a copy of the book that I plan to read this weekend – can’t wait!

  • JC

    I’ve been planning for our next year of ministry and I feel this help me know how to provide clarity and focus for our leaders that truly want to make a difference in the life of a student.

  • Matt Soderstrum

    I was intrigued by the CARE thing – Create A Rare Experience. Can’t wait to read more abou tit.

  • Brenda Greig

    I love the fact that this is an ordinary person choosing to be extraordinary. We truly can reinvent ourselves everyday. Let’s take action!

  • Donald Suess

    Michael, the appeal of Fred 2.0 and your review to me couldn’t strike me at a more crucial time. I am the owner of two (working on a third) small businesses that are in the construction/home improvement industries: The King’s Heritage Workshop ( & Window Depot USA of the Ozarks ( My focus and passion is on craftsmanship and customer satisfaction in an industry that has been commoditized by what Seth Godin has called a “race to the bottom.” I struggle daily to fight the temptation to follow the competition into the pit of low prices and even lower customer satisfaction.

    When I “sell” a project, I sell myself. Anyone can get a similar product somewhere else. Today, my marketing thoughts have become a little bit clearer. As the designer builder, finisher and installer of each project, I (my business) “Creates a Rare Experience” for my customer.

    Thanks, Michael! I can’t wait to get my hands on this book. I’d better wait till Friday though.

    Don Suess

  • Emma

    I’ve never heard of Mark Sanborn or his book Fred before. But I definitely am going to have to get it and Fred 2.0, because I am an ordinary person but one who wants to impact the world and create extraordinary experiences for those I Interact with. While I am young I am trying to learn all I can about how to do that so that as I get opportunities throughout the rest of my life I can make the most of them. Thanks for mentioning this book, it sounds like a wonderful book.

  • Jean Drumsta Davis

    I’m an ordinary person in an ordinary position, but my passion is to create an extraordinary difference in lives of my people. I want to be Fred2.0.

  • Dixie Laite

    I’m currently writing a Branding 101 article for etsy sellers, and I’m going to suggest they run to the nearest bookstore (or keypad) and buy both the Fred book(s) AND Platform! They are indispensable.

  • Liz

    What appeals to me? Two words – ordinary people.

  • Annie Subarna

    The post about Fred2.0 is short and to the point,providing a glimpse into the content and creating a curiosity to know more about excellence in every area of my life.I want to get a copy of this book,because I want to develop an excellent spirit like Joseph,Daniel and Esther in The Bible

  • Josh Evans


    I work at a church as a student pastor. Honestly, sometimes I feel like dreams, ideas, and vision can be shot down in a job like this, because money is as big of a factor as anything. We depend on the giving of our members. Because of this, I struggle with vision and dreams. I would love this book to help me develop the leadership within me to help dream and be the best and most effective leader possible.

    Thanks for giving stuff away.


  • Salma

    Dear All,

    I am passionate about causes especially one involving women and children and can’t imagine my life with out a cause to advocate and fight for, I am currently training as a clinical psychologist (but have been working with adolescents for over 7 years). Although I have chalked some level of success in terms of helping them make informed choices about their lives, I still feel as if am not quite there yet that there is still more to be done.

    lately I have become a mediocre kind of person and I feel like am letting my teens and clients down. One night out of fatigue I typed in Google ” I don’t Know what to do anymore” and stumbled on this wonderful community where I received the best advice ever “Do the next right thing” and ever since I have been following this blog (I hope this is a blog) and applying the wonderful message being shared here.

    Am still working to improve myself first in order to be able to improve others, and I hope I can learn to be a FRED A.S.A.P.

    Thanks Micheal for saving my sanity (with your simple advice)

    With Respects,


  • Austin McCann

    Looking forward to seeing how relationships are vital. I know relationships are important, but how do those relationships fit in to bringing change and doing great things. What’s the result if the relationships are no good.

  • Doclock07

    Everything excites me about this post and book! I am a firm believer in doing the very best you can with what you have, where you are, with all those you lead. Fred made a huge difference in my life and my leadership with the incredible lessons detailed in the first book. Can’t wait to read 2.0 and incorporate it into our leadership development training!

  • Nagarajan M

    Making a difference to others live and adding value to our own is something everyone wants, but a few actually do it. I hope that this book will trigger many positive actions in everyone’s lives.

  • Terry Hadaway

    Fred 2.0 reminds us of the importance of being extraordinary. Mark reminds us that “normal is overrated.” Normal is, in fact, average. I need to be reminded how important it is to think creatively, write with passion, and teach with excellence. The Fred Factor and Fred 2.0 are both great motivators!

  • Teena Gough Sims

    I would love to glean from this book to improve our “guest experience” in our church. I am learning that contagious people who “go the extra mile” can make a difference for someone who walks into our church not knowing anyone and feeling very alone.

  • michael sevilla

    Every opportunity is a chance for re-invention. Looking for shortcuts!

  • Karrie

    I’m a homeschooling mom of 4… Soon to be five! We use the classical christian model which teaches rhetoric and logic among other things. This book would be a blessing to us! …as this blog has been!


  • Robert D Hosken

    Excellent blog, Michael!
    Every day I try to be “tremendous” by being positive and considerate toward everyone I meet, and wish them a “tremendous day!” (not just a wimpy “Have a good day.”) I’ll be 70 in a few weeks, but I feel like 50.
    Have a tremendous day, Michael!

  • Jimmy Moncrief

    I would love this book because I think for the past several years I have been working my tail off, yet the results have been anything but “extraordinary.”
    I really hope I get one of the free copies!!!

  • Jeff Callister

    Very intriguing… would love the opportunity to read it for FREE and to see how I can become a Fred in my life…

  • Cameron Kruzel

    This is a great post, and I’m sure will be a great next step after I just read Platform.

  • CS Curtis

    This is just the book my wife needs at her job. She is attempting to turn the office employees into a team, and instill in them a sense that customer service is everything. As she puts it, since they seldom deal with the public one of their biggest customers is the owner of the company. This blog entry is perfect timing for what she is dealing with. I know I could get a lot out of it too, even though I don’t work in a typical service oriented position.

  • Jane Perry

    As a personal coach, I frequently engage women who are hesitant and afraid of being extraordinary. When I read your review of Fred 2.0, I thought, “what an amazing resource for me AND my clients to engage practical ways of living an extraordinary life – whatever that looks like for them.” I am a mother of 3 young children – as I grow my small business, I would absolutely love a copy of Fred 2.0. Thanks!

  • Ellen Brown

    What appeals to me from what you’ve mentioned about this book is the topic on being extraordinary, no matter how ordinary our lives and our jobs may seem. Ever since elementary school, I have been focused on doing things with excellence, no matter what it is that I am doing. I feel like being extraordinary is just a step above that, especially where you mentioned his C.A.R.E. acronym. I feel like I have hit a slow spot in my job, and I would love to be able to apply what I learn from this book into my career, and every other area of my life as well.

  • ian cubitt

    I’m reminded of the saying promoted by “it’s all about me – from an eternal perspective”. Doing great stuff – for my own sake. Such an internally motivating perspective. Thank you for the reminder.

  • Fred I.

    As a project manager, I think this book would would definitely benefit me in serving my team. The fact that the title of the book coincidentally bears my name would be cool on my table also :)

  • Chris Clement

    The way to make a difference is to create “multipliers.” Creating “Freds” in a world that sorely needs them helps to make the world a better place – one person at a time. Easy to say, hard to do when pressures of the world, work, family, and so on weigh on you…but it’s well worth the effort.

  • Rafael Prado

    The CARE acronym seems like a very interesting topic to develop a good tool or system to improve preformance at work

  • ck y

    The thing that resonated with me was your point that it is about adding value for it’s own sake. Doing the right thing (and doing it well) should be enough. Unlike the law of conservation of energy, there is no law of conservation of delight.

  • Bobbie Jo Gustafson

    Getting bogged down in daily negativity, challenging positivity at every opportunity, happens. The book sounds like it could provide oxygen to a fire that needs stoked. I’d like to read the book. Pick me please.

  • John

    I’d love a copy of the book. I am a high school media broadcasting instructor who is always looking for ways to fire up the troops, have them realize what’s important in life, and use the incredible media platforms available to them to make a positive impact in our world.

  • Mary Ann S. Mann

    We also need to remember of what Jesus said whoever wants to be great among you must be a servant….

  • Kyle D

    I find that uncommon service is needed in every aspect of our lives. Not just business, but as a parent, spouse and friend.

  • andrew Chen

    i want get Fred 2.0 that book. reason1: i feel i can insipre my church member use this
    principle to empower people around them, in the same time can doing friendly evangelism to who really need CARE. our socity need this in everywhere. reason2: i am chinese pastor, i want to bless this country through our church. reason3: i read your blog everyday.
    Andrew Chen

  • Getsa Tsikata

    What i read resonated with me so much. I am into training shop assistants and love being extraordinary so would want to know more about how to inspire them to be extraordinary. thanks for the opportunity.

  • Bobby McGraw

    This looks great! I think that if all we did was live each day with intentionality, that would go a long way to becoming extraordinary! I look forward to reading this. Thanks for sharing this!

  • Daphne Massaro

    As I was reading this; I was thinking of my boss who told this story of the Mailman. I loved it then and I love now. Its cool how I new (and rememered) this story … We are embarking on revamping our customer service in our organizaiton and this book sounds great! Customer Service has become a lost art and its all about the numbers in many organizaitons. My quest to overcome and be better at customer service is becoming my passion.

  • Lindsey Hartz

    I love that the book is about a normal every day person using exactly where he is at as a ministry to serve and care for others. Fred didn’t need to “build” a platform, he used the one he was already placed in.

  • Taryn DiMartile

    I think the think I’m most excited about is digging deep and finding out how to uncover my signature difference. I’m all about encouraging people in their uniqueness and that’s a big part of who I am, so reading this book and having the extra tools to assist me in uncovering my own uniqueness is something I’m excited about and looking forward to!

  • Tom Dorothy

    What appeals to me is the human side of this story. A lot of times the books we read and tales that are told often make the characters appear to be more fictional and than real. I am excited to read about what we consider an average job and how we can learn important life lessons from it. We tend to think that it takes an extraordinary person to accomplish things in life when in reality it is ordinary people doing extraordinary things. I am excited about how this book can influence my life and be a better person in my community.

  • Laurel Fay

    My mother was a rural postal carrier for 22 years, and she loved interacting with the people on her route…it made an otherwise mundane task fun and gave her something to look forward to. I’ve often wondered if the USPO ever realized the good PR she gave them for free…including trading change left in the mailbox for a stamp, and like Whiz’s example, checking in on people who weren’t easily mobile or who had suffered a loss. Everything is about relationships, and the best companies and individuals know that intrinsically. Thanks Michael for an insightful post, as always.

  • Lori West

    This book sounds awesome! So glad to see someone encouraging people to be who they are – to be the BEST person that they were made to be . . . and not just try to get the best job, look the most successful, etc. We have 5 kids here – and our theme at our house is “honor, love and respect”. We treat everyone with these 3 things – not necessarily because they deserve it – but because WE are honorable, loving and respectful! Always! And that we are to be blessing wherever we go.

    I am also always calling each of my boys a “Man of Excellence” (and the girls – “woman of excellence”) . . . as that is what I know is in them (even if it doesn’t seem like it at the time!).
    Looking forward to reading more about Fred!!

  • Matt Wainscott

    I spend a lot of my time working through people’s emergencies. As a police officer I constantly find myself having to bring logic, wisdom, and excellence to people who are highly emotional. I’m looking for new and fresh ways to “C.A.R.E.” for others a midst a culture of mediocrity and bureaucracy.

  • Tammy

    I am a physician and noticed years ago that my best days were when I did the unexpected for a patient. Not so much when I did my job, but when I found them a meal after hours, or took photos for them when they delivered a baby.”If Disney Ran Your Hospital” echos this effort at improving the patient/family’s experince, not just their care. I had all my interns read this book last fall and for some it stuck. I look forward to reading Fred 2.0, perhaps that would make the point with them better.

  • Miranda Ochocki

    I want to take my life to the next level. The way you describe this book, especially about adding value where you are currently at, makes me very intrigued to learn more. In today’s society, I think many people just go about their day to day activities to simply get through the grind and earn the paycheck. I know I don’t want to live that way, so I’m excited to see what Mark has to say in this book!

  • Alicia Bettendorf

    Just want to say Thank you for what you do. This is my first time to your website. I discovered your podcast on iTunes about 10 days ago and have been listening to at least two episodes a day since I found it (I have a 40 min commute so one on the way to work and one on the way home). I started at episode 1 to listen to them all in order (glad you didn’t change your format by the way!). This morning was the episode on finding your strengths (I just ordered Strength Finder 2.0 and look forward to working on that over the weekend). As a recent college graduate and new Business Analyst at a Software company, the book above on delivering extraordinary results is interesting as well. I’m constantly reading books and taking Webinars to deliver better Software Requirements, this book could take that training to the next level delivering better performance overall, not just better requirements.

    I’m wondering if the author will have any type of promotion like you did for your Platform book? Also, do you know if he is planning an Audiobook?

    • Michael Hyatt

      Thanks for listening to my podcast. Yes, he has a similar promotion. Just click on the link right above the grey box at the bottom of the post. I am not sure about an audio book. You’ll have to Google that.

  • Cary

    Michael, as usual, you have urged me upward. I have long disliked the words average and normal, as though they were a acceptable target in life. Your blog and your review of this book made me smile. I want to read it just to enjoy the words and encouragement from someone whose heart beats like mine. As a writer, minister and life participant I constantly look beyond how things are and imagine how they can be. Your review fed my inner creative genius who tyically sits quietly in the corner, covered by busyness. He felt refreshed…Thanks, my friend.

  • ccw

    I am one year into my solo consulting practice after leaving a large creative practice. One of the difficulties I am confronting is not having peers to help push ideas and deliverables to “wow” or “extraordinary”. This book appears to discuss and motivate people to create the rare in relationships, experiences, and work.

  • PaulS

    Thank you for this book presentation Michael! I am going to change my job in a few days. I am/was a little bit demotivated in the last position, but I would like to bring some improvments to my new me. As you mentioned in this short review, this book is a great source of inspiration. And I think inspiration and role models are exactly what I need in these moments.

  • RickCoplin

    I’m definitely going to read this book, then pass it on to my son, also named Fred (after my dad). i’ll encourage him to read it this summer as he prepares for his freshman year in college. Having this mindset while a student, as he further builds his brand and his future, will be invaluable. What appeals to me is how Fred represents the ordinary in all of us and how, with just some intentional thought and action, we can all be extraordinary.

  • Matt Messer

    What appeals to me about Fred 2.0 is the book is about an ordinary person doing extraordinary things. It shows that it’s not about the job but how you do the job. Too many people have some basic job flipping burgers or something and they just put in enough effort into the job to get though.

    Fred reminds me of this older gentleman that works at my local movie theater. He checks your ticket at the door and directs you to the correct theater. But what I always love about seeing him is that he always has a genuine smile on his face and makes you feel that he’s happy your there. He makes you feel valued as a customer.

    I would like a copy of Fred 2.0 so I can read it and learn to become
    more like the Fred’s of the world and like an extraordinary life. Second I would like to be able to loan my copy to my family and friends so they can read it too.

  • Hussam I

    Great post Michael, as usual!

    I am committed and have great passion towards achieving extraordinary results and experience but don’t exactly know how. I believe this book and based on your review will help me realize my goal.

    Thanks for the chance to win a copy of the book!

  • rene

    Leadership is dictated by this rule. The quote that spotted my imagination the most is “normal is overrated” that is totally right.

  • guywalker

    Even though I am an avid reader I struggle to give great book reviews. This post has helped me not only learn about Fred 2.0 (my boss was talking about the first book a few days ago) but it has given me a template to use as I write in the future. If you choose me I will give the book to my boss. If not I’m sure someone else will put it to good use. Thanks

  • Birdie

    The job that am have the priviledge of doing each day is working in pastoral care at our church in Dallas, specifically in the recovery area. I talk with many each week who are struggling with addictions and the hardships of life and it is difficult for them to see hope amid their circumstances. It is my joy to share with them the hope that I have found in spite of my circumstances by trusting each day to my loving heavenly Father. My heart’s desire is for each meeting to be extraordinary, not because of me, but because of the message that I share. From your review of Fred 2.0, I feel that it would better equip me to encourage those that I visit with each week. If I am not selected to receive one of the books, I will definitely purchase one!

  • Smartie

    Thanks Michael for sharing this. Just reading your review makes me want to go out and buy the book – volumes 1 & 2! Great timing in terms of content – just what I was looking for right now :)

  • Wendy N.

    Your comment about the “C.A.R.E. acronym: “Create a Rare Experience.” He provides eight ways to elevate the experiences you provide and really demonstrate care. This is worth the price of the book.” really appeals to me, and your positive review makes me want to read this book. Thanks, Michael.

  • Iwona

    This one sentence: “Normal is over-rated.” This is a summary of the thoughts of the last few weeks. I could not reconcile with what I heard from a colleague – “why can not you just be normal like the rest of us?”. Now, I’m sure. Thank you Michael.

  • Jesse Amanda Mook

    We are missionaries in the Philippines and we work with a Christian college here. A lot of what we do is with the students and we have really felt that we can make a huge impact on them if we are intentional about it. And seeing this review shows that it really opens up the possibility that they can make a huge impact on us if we let them as well. We are also having to constantly work on improving communication with our supporters in the US. And thinking of new and personal ways to help them see this life we live over here. Thanks for the book review, inspiring.

  • Amy Dohm Carroll

    Just thinking about ways to step up my game makes my heart beat faster this morning. I look forward to reading this book!

  • Jerry

    Incredible. I just emailed my brother who is starting a new taxi service. I told him about an experience I had with an extraordinary airport shuttle bus driver. The driver made everyone’s day just a little better because of his enthusiasm for his job (and life in general). Anyway, he created a rare experience for a bunch of tired and hungry travelers.

  • Josh Ketchum

    The appeal is going from ordinary to extraordinary. I also enjoy the first book and think the second will only add to the wisdom.

  • ThatGuyKC

    This quote grabbed me.

    “Being a Fred is not about the job you hold but about the way you do the job you hold.”

    I’m not fulfilled in my current job, but it pays the bills and I’m grateful. I want to be awesome and inspire others, yet often feel bogged down. I want to be a Fred.

  • Cathy Noa

    This book confirms something I have always believed: that everyone can make a huge difference in their sphere of influence. There are lots of books out there about how the “great” became great, but I am all about how ordinary people are “great” with a different lens. I would love to read more about “Fredology.”

  • David Barker

    Too many times, we think we should only be awesome or extraordinary if somebody is going to pay us for it. Why not just be awesome and extraordinary because it makes life better…ours and other’s. This quote in the above review really spoke to that – “Being a Fred is not about increasing your income or getting recognition. It is about adding value for its own sake.”

  • Cheri Bonita Heise

    “(Any)one can make a difference…it’s all about relationships”. I love analogies of real life people doing ordinary things with extraordinary results!

  • James Hauptman

    Lots of thoughts already on how we can create a CARE experience in our youth minstry! Would love a copy of Fred 2.0 to share with our youth volunteer team!

  • MDM

    I would love a copy of this book. I’ve always thought there is extraordinary in everyone. There are times, when it’s not a good day and I feel like I just can’t make a difference and I want to give up. I feel like this book may serve as a good reminder that for all the famous people in the world making a difference, there are more of us out there that can make a positive impact in the world.

  • Liz Dugger

    I am impressed with the Fred phenomenon for a couple of reasons highlighted. 1) “it is not about some famous business person like Steve Jobs or Warren
    Buffet. This is a book about how ordinary people in ordinary jobs and
    how they can become extraordinary.” Famous people are awesome & impressive, but we have to be ourselves. Who & what we were made to be right where we are. I want to do this better! 2) “Being a Fred is not about increasing your income or getting recognition. It is about adding value for its own sake.” If we get caught up in the current of culture, we can lose contact with things we value & truly care about … because there is a frenzy to be seen & heard at all cost. Value costs time, thought, concern for others … I want to cultivate “values” that hold their value long after I’m gone. Sounds like a great book!

  • Tim Miller

    I minister to children and families. One of our major objectives is to create rare moments, unforgettable experiences. Fred helped me think in new ways. Fred 2.0 could revitalize my mission and vision

  • Lizzie Branch

    Love this book!! Great principles and it all boils down to people first. Good solid people ethics.

  • Wen Ho

    I think this book will help me to explore my life more; how to find your passion, how to cultivate your creativity, how to uncover your signature difference.

  • Rose Pechal Robbins

    I serve on various non-profit boards for wonderful organizations in a small town with the ability to make a difference. I would cherish a copy of this book so I can share it and use it when having to deal with the negative people who say; It can’t be done, nothing will change, your an outsider, etc. People tend to respond to real life examples.

  • TNeal

    What appeals most to me is the fact that Fred could be found among the people I see every day. Fred is in an ordinary position making an extraordinary difference in life. That’s worth emulating.

  • Lea-Ann

    I love how you find the extraordinary books and helpful posts.

  • RIna

    The c.a.r.e. principle caught my attention – I am not an ordinary person and serves an extraordinary God and desire to create rare experiences.

  • tjpearson

    I’ve always been intrigued by ordinary people who do extraordinary things in their lives….starting with Jesus. There was an author that I read in my teenage years called Ann Kiemel Anderson (still writes today) and she told simple stories of ordinary people who she influenced to be extraordinary through encouragement and small deeds. I’ve been facilitating a number of fundraising events for non-profits and I am interested in the CARE acronym.

  • specwriter

    I can’t believe you want me to leave you my mailing address! For the chance to win a book about redundant, obvious moralistic theories? You’ve gotta be kidding. How about asking us all for our SSN as well? Want my banking account access information for Fred 3.0?

  • Pingback: THE FOREX KILLER SOFTWARE !! | Live Trends()

  • Pingback: Review of Fred 2.0 by Mark Sanborn | Christopher L. Scott | Biblical Leadership()

  • Pingback: The Postman Always Rings Twice - Personal Success Today()

  • Pingback: Ideas on How to Deliver Extraordinary Results | Sharif Khalladi's Blog |()