The easiest way to build a platform in today’s world is to start a blog. While you can do this with free hosted options like WordPress.com, TypePad.com, and Blogger.com, you will get the most control by using self-hosted WordPress. This is what most serious bloggers use. It is what I use here at MichaelHyatt.com.
However, this is where many people get stuck. They assume that the process of setting up a hosting service and installing WordPress is complicated and time-consuming. It’s not.(By the way, if you are not sure about the difference between hosted and self-hosted WordPress, check out this helpful infographic.)
In the video above, I show you how to setup your blog in twenty minutes or less. As a bonus, I explain to you how to write and publish your first blog post. If you don’t need this information yourself, perhaps you know someone who does. Please feel free to pass along the link to this post.
The good news is that you won’t need any technical expertise to setup your blog. This tutorial is simple. I walk you through the process, once click at a time.
If you prefer to read about the process rather than watch a video, you can do that too. I have written down all the steps here. This will also save you the trouble of taking notes as you watch the video.
Please understand: you can get everything you need just by watching the video above. The written material below is optional.
You can launch your blog by following these seven steps:
- Gather your resources. To set up a self-hosted WordPress blog, you will need:
- A domain name
- A credit card
- 20 minutes (give or take)
It’s easier if you haven’t already registered your domain. It’s also cheaper. I will show you how to get one for free, using the service I recommend in Step #2.
However, if you have already registered your domain, no sweat. You will simply need to add an additional step. I will explain the process at the end of this post.
- Set up a hosting account. This is where your blog will “live.” This is a server in the cloud (i.e., a remote computer), where you will rent space to install the WordPress software and manage your blog. It’s far easier than it sounds. Stay with me.
There are a hundreds of hosting services available—perhaps thousands. However, based on my experience and research, I recommend Bluehost. I believe it is the best option for most people for the following seven reasons:
- Reason #1: Support. Bluehost has great 24–7 support via phone, e-mail, or chat. I have personally used it several times and found the support staff to be courteous, professional, and helpful. All of the company’s support staff are located in the U.S.
- Reason #2: Reliability. Bluehost is super reliable. It boasts an uptime average of 99.9%. That’s about as good as it gets.
- Reason #3: Ease of Use. Bluehost is super easy-to-use (as you can witness in the above video). In fact, shockingly so. They have worked hard to make it simple for non-geeks.
- Reason #4: WordPress. Interestingly, WordPress itself only officially recommends three hosting services. Bluehost is number one. It hosts over 850,000 WordPress blogs.
- Reason #5: No Limits. Bluehost offers unlimited disk space, unlimited bandwidth, unlimited domains (i.e., you can host multiple blogs or sites on one account), and unlimited e-mail accounts.
- Reason #6: Affordability. Bluehost is inexpensive—about $4.95 to $6.95 a month, depending on which plan you select. The longer you are willing to commit, the cheaper it is.
- Reason #7: Values. In its Terms of Service (see Section 10.03, Bluehost prohibits pornography, nudity, and other adult content. It strictly enforces this standard and deletes sites that violate it. Personally, I don’t want my blog sitting on the same server as some pornographer. If you feel the same way, you may be surprised to know that almost all of the most popular hosting services allow pornography on their servers.
Note: I am a Bluehost affiliate, which means the company pays me a commission every time someone signs up via one of my links. But this didn’t influence my recommendation, because all hosting services have similar programs. I recommend Bluehost because I honestly believe they offer the best hosting available.
You should also know that I do not use Bluehost for MichaelHyatt.com. My site is too big and complicated. It requires a dedicated server with a mirrored backup. However, I have my other sites on Bluehost, as do several of my family members and friends. Bluehost specializes in shared servers and it is the right choice for 95 percent of bloggers.
By the way, Bluehost offers a thirty-day, money-back guarantee, which is written into their Terms of Service. I have personally tested this and got my money back within a few hours. So there’s really no risk on your part.
Okay, so if you are still with me, go to the Bluehost home page. Click on the Sign Up Now button.
Now you need to decide whether you need a domain name or you already have a domain name. I’m going to assume that you haven’t previously registered a domain, using some other domain registration service (e.g., GoDaddy.com). If you have, I will explain what to do at the end of this post.
Now enter your domain name in the left-most box, choose the appropriate extension (com, net, biz, whatever) and click on the Next button.
Fill in your account information and then scroll down to select your package. As you can see, the prices range from $4.95 to $6.95 per month. It all depends on the length of your commitment.
- 12 months at $5.95 per month is $71.40 per year and $71.40 upfront.
- 24 months at $4.95 per month is $59.40 per year and $118.80 upfront.
- 36 months at $3.95 per month is $47.4 per year and $142.20 upfront.
I would not sign up for any of the other services listed on this screen, but that’s up to you.
Now enter your billing information. Confirm that you have read and agree with Bluehost’s Terms of Service, and then click on the Next button. The system will now verify your credit card information.
Bluehost will next ask you to “Select the Upgrades that Best Suit Your Needs.” I would skip all of these. Click the Complete button at the bottom of the page.
Now you need to choose a password for your account. Click on the Create your password link:
Use the Password Generator option to create a strong, difficult-to-hack password. Copy this to the clipboard by pressing Command-C if you are on a Mac or Control-C if you are on a PC. Now click the Paste button to paste the password into the appropriate fields. The click the Create button. This creates your new Bluehost account.
Warning: You might get an error message here. It is simply because it sometimes takes a few minutes for the Bluehost robots to create your account. Don’t panic. Worst case scenario, call BlueHost Support at 1-888-401-4678.
Then you will be asked to login to your domain. Your domain should be automatically inserted for you. If it is not, type it into the field provided. Now use the password you just selected. Since you previously copied it to the clipboard, you can paste it with Command-V on the Mac or Control-V on the PC. Now click on Login.
You may have to click through another upgrade offer. Feel free to decline by kicking on the “No thanks” link and proceed to the next screen.
You should be at the Welcome screen. Now click on cPanel (short for ”Control Panel”). You should now see a page with a lot of buttons.
- Step 3: Install WordPress. Don’t be intimidated by the number of buttons in this step—it’s amazingly simple. The process used to be complicated, and you had to be a semi-geek to pull it off. But Bluehost now makes it super-simple. Trust me, anyone can do this.
Scroll down the page to ”Website Builders.” Click on the WordPress logo and wait for the new page to load. You should now be looking at a page full of ”scripts.” Again, don’t get overwhelmed. Simply click on the ”WordPress” logo under “Blogs.”
This will tell you it’s loading up your Mojo account. Mojo is simply a system for managing automated scripts. Don’t let this confuse or overwhelm you. This is what you should be seeing.
A new ”Install WordPress” screen appears. Simply click on the “Start” button. Now select the domain on which you want to install WordPress. It should default to the correct one. Click on “Check Domain.”
You should get a new screen with an error message. This is normal. Check “Oops. Looks like something already exists there. I understand that continuing will overwrite the files.” Since this is a brand new blog, you do. So select the checkbox that says, “Directory Exists! I understand that continuing will overwrite files.”
If we were running this on a website that we already had up and running, we would not want to do this. But it is not an issue here. Now click again on “Check Domain.”
The next screen will say “You are almost there.” You don’t need the “Advanced Options,” so leave that unchecked. Click on the item that says, “I have read the terms and conditions.” Now click on the “Install Now” button. The installation process should begin and will keep you updated on the process. Be patient, this will take a minute or two.
When it is done, you will get a screen with your Blog URL, Login URL, username, and password. Bluehost will also e-mail this information to you, but I like to have a backup. I would write it down or take a screenshot. Also, copy the password to the clipboard (again, using Command-c on a Mac or Control-C on a PC).
You’re making great progress! Now things will speed up considerably.
- Step 4: Load your new blog. Simply click on the blog URL address. Your new blog should load in a new browser tab.
As you can see, there’s nothing very fancy here. WordPress uses a very generic theme by default. But that’s the beauty of WordPress. There are thousands of themes available. I will recommend one in a minute.
- Step 5: Log into WordPress. While you’re still on your blog’s home page, scroll down to the Login link in the lower right-hand side of the sidebar. Click on the link.
You should now be looking at your WordPress login page.
Now enter your username and password. (Remember, you wrote these down in Step 3. You also copied the password to the clipboard.)
You are now looking at the WordPress “Dashboard.” Sometimes, bloggers refer to this as the WordPress back-end. The front-end is what your readers see—your normal blog site. The back-end is what you see—how you control what appears on the front-end.
- Step 6: Write your first post. Click on the Posts | Add New option in the left-hand side menu. You should now see the New Post screen.
Enter the title of your post, perhaps something like, “Welcome to My WordPress Blog!” (I know, clever, right?)
Now write your first post in the field directly below the title. Perhaps you could explain why you are starting your blog, the topics you plan to write about, and how often you intend to post. (Tip: under-promise and over-deliver.)
Now click the Publish button. This literally publishes your post for the world to see. You can click on the Preview Changes button to see it.
Congratulations! You have just published your first post on your very own self-hosted WordPress blog.
- Step 7: Bookmark your blog. You’ll want to come back to your blog on a regular basis, so it’s a good idea to bookmark the two main pages: the front-end and the WordPress back-end.
In case, you have already closed the page to the back-end, you can re-open it by going to: http://[the name of your blog]/wp-admin.
If you have followed my instructions, you now have your very own self-hosted WordPress blog. Pretty exciting, huh?
The next step is to install a theme. There are literally thousands of free ones available. Personally, I suggest spending a little money and buying a premium theme, like the Get Noticed! Theme for WordPress. This is the theme that I personally designed and built with my friend, Andrew Buckman.
Get Noticed! Theme for WordPress has features that no other WordPress theme has. It is particularly helpful for anyone wanting to build a personal brand—authors, speakers, comedians, musicians, real estate agents, mortgage brokers, entrepreneurs, and so forth.
Note: If you need to move an existing blog from WordPress.com to your new self-hosted WordPress blog, I recommend you read this article: “How to Properly Move Your Blog from WordPress.com to WordPress.org.”
If you want to learn more about WordPress, I recommend WP101.com. This is a tutorial site with hundreds of videos on every aspect of WordPress.
If you know someone else who could benefit from this information, please pass along the link to this post. If you would like to embed the screencast in your own blog, please feel free to do so. You can find the video on both Vimeo and YouTube.