Unlocking the Mystery of Facebook Profiles and Fan Pages

I recently interviewed social media strategist and Facebook expert Amy Porterfield about how to use Facebook to create massive engagement and build tribes. Her suggestions really got my wheels turning about what is possible, not just for my platform, but for yours, too.

Unlocking the Mystery of Facebook Profile and Fan Pages

Amy Porterfield

Now, full-disclosure, I’m a Facebook novice. Twitter has been my primary focus. But what I learned from Amy is that I’ve been underutilizing a major tool for connecting with my audience.

Can you blame me? Facebook is a mystery to most of us. It’s always changing, and it’s not clear what works or why. One of the most common questions I hear about Facebook is this: “What’s the difference between a personal profile and a fan or business page?”

I can’t answer that, but Amy can. In this short video, she explains it once and for all.

Amy answers many more key questions about using Facebook to reach your tribe. Most importantly, she gives you simple, practical strategies for how to use each one to maximize your reach, including:

  • The common mistake you should avoid if you are just starting out on Facebook
  • How your personal Facebook profile can become a trust-building asset for your platform or business
  • The magic of Facebook’s new “Follow” feature, and how you can use it to double your exposure
  • The inside scoop on the mystifying Facebook algorithm
  • Whether you should convert your existing personal profile to a fan page, or just start from scratch

This is one of the most educational interviews I’ve ever done. If you enjoyed this part of my conversation with Amy, don’t miss the rest of the exclusive, 45-minute interview at Platform University. Along with things mentioned above, Amy discusses:

  • How to engage strategically in different markets for maximum results
  • The two things you can do right now to create massive engagement
  • The simple strategy that will get you to 1,000 likes—fast!
  • Why and how to use Facebook ads
  • How to use Facebook as a lead-generating machine (this got me really excited!)

If you’re not a member, check us out. I created Platform University to help you build your platform bigger and faster than you could on your own. Don’t miss this opportunity to get the inspiration, training, and resources you need to succeed.

Question: What would like to understand better about Facebook? How are you using it now to build your tribe? You can leave a comment by clicking here.

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  • http://www.russcollins.com/ Russ Collins

    Wow, this was perfect timing for me today! We have recently switched from a personal type profile to a fan page for our college ministry. Honestly, I’ve been lost. This really helps me put my arms around it all. Thanks!

    • http://www.thedailyretort.com/ TorConstantino

      I agree Russ, Amy’s insight and perspective are invaluable! Her insight regarding Facebook’s new “follow” feature was extremely insightful!

  • Carol McAdams Moore

    Thanks for this post! The info about the follow button was especially helpful

    • http://www.thedailyretort.com/ TorConstantino

      I agree Carol – I had never heard of the Facebook follow button. That was extremely useful info!

  • Cheryl Luke

    Thank you for the post. I have a profile and fan page and needed this info.
    By the way, I could not get to Platform University via the link you provided in this post.

    • http://michaelhyatt.com/ Michael Hyatt

      So sorry about the link, Cheryl. GoDaddy, who hosts our domain (not the site), has been having some issues this morning. Hopefully, it will be back up soon. Thanks.

      • Cheryl Luke

        Great. Thank you, Michael.

  • http://www.alexbarker.org/ Alex Barker

    Awesome Interview Michael! I will definitely be using her expertise

    I struggle with what should I post on Facebook. My friends and acquaintances are on FB, while the people who are influencers are on Twitter. I post my blogs on FB, but very little traffic comes from there.

    • http://www.jackiebledsoe.com/ jbledsoejr

      Same boat…I really do not want to use FB for platform building because of the audience I have there, but it seems to be an awesome platform builder, or at least have the potential to be.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      It probably depends on your audience. The vast majority of my tribe hangs out on FB. In fact, most my blog traffic comes from Facebook, as well. I have nearly 50% more followers on Twitter than FB, but FB packs more punch for me.

      • http://www.alexbarker.org/ Alex Barker

        As you grew your platform, did you transition FB from friends-base to a fan-base? I’m only at a friends-base now

        That’s impressive Michele. Thanks for sharing!

        • http://www.MicheleCushatt.com/ Michele Cushatt

          I believe I started FB in 2008, with the only intention to connect with friends and family. Honestly, I never anticipated a developing a “fan base”… and probably didn’t know what that was! So, no, I never intentionally transitioned from friends-based to fan-based. Only recently (the last few weeks) have I started to see value in a professional page.

  • http://www.theprudentlife.net/ Leslie A

    Thank you. I do tend to use Facebook much more than any other social media to build my platform, but there is a lot I don’t know. This was helpful :)

    • http://www.thedailyretort.com/ TorConstantino

      Leslie, I too am a strong believer in focusing energy on those social media channels that I actually use. I’m not a big Pinterest or FourSquare user, but I am a heavy Twitter user.

      Regardless, Amy’s book “Facebook Marketing All-in-One for Dummies” really helped me understand the value and potential of that channel!

  • Donna M Power-Partow

    She’s absolutely right: start from scratch on your Fan Page! Do NOT attempt to convert your personal Profile into a Page. I did so because I had been maxed out at 5,000 friends for ages. The minute I hit the convert button, I lost years of content and worst of all, cut communication with the nearly 4,000 people who were active in my various Facebook Groups. I was stunned.

    Very good advice.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Yikes. Good to know. Thanks, Donna.

    • http://www.thedailyretort.com/ TorConstantino

      The same thing happened to me Donna – back in 2011 when I converted my 2,000+ personal page to a fan page (ugh!).

      The switch over even affected my Facebook link with my WIFE and our married “status” in the eyes of FB, which I wrote about (somewhat humorously) in this post:


      So proceed with caution….

      • http://JonDHarrison.com/ Jon D Harrison

        I loved that post – classic!

    • Jim Martin

      This is good to know, Donna, and something to really consider before making the switch.

  • http://www.danerickson.net/ Dan Erickson

    Looks like a great interview to see. I use Facebook as a combination of a social tool and a platform builder. I try to keep a balance.

    • http://www.thedailyretort.com/ TorConstantino

      Dan, I also use Facebook as a “blend” between interacting with out of state friends and family in addition to platform building on via my fan page. I typically don’t post the same status updates to each page in an effort to insulate the two.

      • http://www.danerickson.net/ Dan Erickson

        I try to do that to an extent, but I have more friends on my personal page than likes on my fan page, so there is some bleed.

  • Lea-Ann

    Would love advice on how to gently tell people who are not really “friends” that we reserve our personal fb page to family and close acquaintances and to instead “follow” or better yet, go to the “fan” page instead?.

    • http://www.MicheleCushatt.com/ Michele Cushatt

      Rather than address how the personal page is reserved for family and close friends (which feels exclusive and makes the person feel left out), how about enticing them with your great content and regular connectivity on the professional page? It’s “giving” rather than “taking away.” Something like this: “I’m so glad you connected, and I’m looking forward to getting to know you. I spend most of my time on my professional page, and use it to share my best links and content. Join me over there? Here’s a link … See you soon!”

      • http://michaelhyatt.com/ Michael Hyatt

        I really like that approach, Michele. Very positive.

      • Lea-Ann

        Just what I was going for . . . thank you!

  • http://www.MicheleCushatt.com/ Michele Cushatt

    Excellent interview/post, Amy and Michael. Timely for me! Upon the recommendation of a couple contacts, I planned to convert my personal profile to a business page THIS WEEK. Haha. But now you’re recommending I reroute current contacts to that page without converting, right? I’d still like to make my personal profile more private. But that would require me to “unfriend” people I don’t know well, which seems insensitive at best, rude at worst. Thoughts?

    • http://www.jackiebledsoe.com/ jbledsoejr

      About to watch the video above now, but I too have been considered what to do with my profile vs. biz page. I have not paid too much attention to my FB biz page, and am really not a big FB “fan,” but I see the potential and also the necessity.

      One additional thing, is I want to switch my personalized URLs…I want my FB profile to have the URL FB my biz page has and vice versa.

      Anyone have any suggestions on that? Maybe after watching the video I will have some clarity.

      • http://michaelhyatt.com/ Michael Hyatt

        Yea, the video clarifies that. Thanks.

  • http://www.thedailyretort.com/ TorConstantino

    I’m a big fan of Amy’s because she wrote the book on Facebook….literally. Here’s the link for anyone who’s interested:


    • Jim Martin

      Tor, thanks for mentioning this and for providing the link. I would love to read this book.

  • http://kimanziconstable.com/ kimanzi constable

    I’m a huge fan of Amy, she has a great podcast. I’ve learned a lot of tips about Facebook and online marketing in general from her podcast. This was a great interview, I took a bunch of notes!

    • Jim Martin

      I took a lot of notes as well. Thanks Kimanzi for mentioning her podcast. I need to add this to my Downcast.

  • http://www.philippknoll.com/ Philipp Knoll

    Thanks Amy and Michael! I love that you point towards Amy from time to time. It’S some great knowledge in this short interview and leaves me wondering about how much more potential there is to unleash with Facebook.

    However, the “secret algorithm” spoils all the fun for me. I’m very intentional when it comes to clicking like and following people. Therefore, whomever I follow and like I want to read and I can’t accept the fact that a tool provider as Facebook steps in between and decides what is relevant to me based on some computer logic. They should have kept it open and instead educate people to be more intentional about Facebook.

    I don’t think Facebook is a great traffic tool unless you already have a huge fanbase and I agree with Gary Vaynerchuck who points out that it’s a listening tool most of all. So unless you have a following already it seems to be a great tool to find people and join already existing conversations.

  • Alexander Baranov

    Thank you Michael, this is very thoughtful of you. Apparently most of us are confused about fb, regardless of how long we have used it. Changing my approach as I write )

  • Maria Morgan

    Fantastic information here! Now to head over and install that “Follow” button.

    • Jim Martin

      Thanks Maria. I thought the same. Need to install that “Follow” button. I suspect many people will be doing this after hearing this interview.

  • Cindy

    I have felt like I was floundering with FB…I didn’t know there was a different way to sign up my business so I used the personal profile format with a different email address. After listening to the interview I was able to go into FB, correct the problem and re-establish my business with a fan page. I am starting over in some respects but it’s worth it to me at this point. Thanks for the great information!

  • http://lancecashion.com/ Lance Cashion

    I though this was great. I’ve been doing the FB profile and page stuff for a while. It is good to hear from an expert and get some ideas to tweek my FB platform.

  • Blair

    I have been following Amy for a few years now and have attended a couple of her online sessions via Lewis Howes. I didn’t realize what was available through FB until I attended one of her courses. Interestingly, almost all of the companies/pages I follow are on FB. Great post…

    • Jim Martin

      Thanks Blair. I thought this interview was so helpful and opened my eyes to the new possibilities on FB.

  • rob

    I’m swamped lately and have only had time to “listen” to content. This is on my “to done” list for vacation next week. My likes on Facebook have never translated to dollars in my bank account. I look forward to digging into this information. Maybe I have the wrong perspective.

  • http://www.inquitech.com/ Harriet Sanders

    Awesome post, I had a profile and fan page but needed this info. Thank you very much Amy…!!!

  • http://wwww.minecraftchannel.net/ Minecraft

    Wow, it’s a good idea to post. Thank you for sharing this, almost all people use facebook.

  • http://www.beforethecross.com/ Mike Mobley

    Great post!!

    Michael, I searched through multiple plugins and ideas and settled with one that you can see on my website at http://www.beforethecross.com but how did you get yours?

    I really like the styling and it looks great when browsing on the phone as well. Thanks!

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks, Mike. I didn’t use a plugin. I just took the embed code from the Facebook site and put it in the standard HTML widget. As a result, the styles in my own stylesheet applied. It literally took me ten minutes.

      • http://www.beforethecross.com/ Mike Mobley

        Awesome, thanks so much on this…love getting to save space with less plugins! Got it up and running!

        • http://michaelhyatt.com/ Michael Hyatt

          I agree. I only like to use plugins as a last resort. Thanks.

  • http://gazo2.info/ gazo

    This is an awesome article!

  • Dani Girl

    While this is all great info there’s one hugely important fact that it’s against policy to use a personal page for business and if Facebook catches you doing any marketing they will delete you no warning! And trust me it happens, I’ve experienced it on two occasions. :(

    • http://TillerFamily.org/ John Tiller

      That’s good to know, Dani!

  • Jaki Scarcello

    I have a personal profile and an author page and I use Pages to post on the author page.
    I want to know if that is the correct strategy or should I post on the author page from my personal profile.
    I have difficulty getting my established friends on my personal page to comment or share from my author page
    Any tips anyone?

  • Partyforever

    So can you convert between all the various pages ( 2014)?
    Local Business or Place
    Company Organization or Institution
    Brand or Product
    Artist or Band or Public Figure
    Cause or Community?

    I’m assuming each type of page rises at different speeds in popularity with different audiences?

  • http://www.beforethecross.com/ Mike Mobley

    I am trying to determine whether or not I create a Facebook page for my sole proprietorship or just direct people to my personal profile? Any help on this would be much appreciated. It is a web consulting company and just me

    • http://michaelhyatt.com/ Michael Hyatt

      I would definitely create a Facebook page.

      • http://www.beforethecross.com/ Mike Mobley

        Ok great! Thanks so much for the advice and the quick reply!

  • Stella

    Due to the confidential manner of our business I would like to be able to review comments before they are posted publicly. Is this possible?