Five Insights from My 2011 Reader Survey

Ten days ago, I launched my 2011 Reader Survey. This is the third consecutive year I have done this exercise. I have benefited enormously each time. Ultimately, I think it also benefits you, because it helps me improve my blog and my writing.

Taking a Survey - Photo courtesy of ©iStockphoto.com/fotostorm, Image #13834394

Photo courtesy of ©iStockphoto.com/fotostorm

In my original post, I promised to summarize my results. I also want to share the conclusions I have come to as a result of the data. As a point of reference, more than 1,200 people have completed the survey so far.

If I boiled the results down into a “reader profile,” it would look like this. My typical reader is a male (62%) between the ages of 31–50 (56%). He has at least a college degree (78%) and household income of $70,000 or more (53%). He lives in the U.S. (84%), most likely in the southeastern part of the country (35%). He is an active Christian (96%), attending church at least once a week (86%), and his faith is very important (92%).

He is extremely committed to personal growth and reads two or more books a month (73%). He reads most of my blog posts (84%) and is especially interested in those related to the topic of leadership (76%)—probably because he serves in a leadership capacity in his local church (61%). He also avails himself of other forms of learning, such as conferences (75%) and webinars (73%), and intends to pursue additional formal education (53%).

He is very active in social media, including Facebook (86%) and Twitter (70%). He has a need for self-expression, as evidenced by the fact that he has a blog (66%) and posts to it at least once a week (30%). He also has a book idea (61%) that he hopes to write and get published.

Frankly, not much changed demographically in the last year. If you are a survey geek and want to see the specific responses to each question, including the reader comments, you may do so by clicking here. All the responses are anonymous; I can’t tell how any one person voted.

I also received more than 640 open-ended reader comments about how I could improve my blog. These were the most helpful part of the survey, though I tend to get hung-up on the few negative comments. Thankfully, Lindsey Nobles, my Communications Director at Thomas Nelson, helped give me some perspective.

Based on my readers’ comments, I have come to five conclusions:

  1. Include more video content. Numerous readers requested more video interviews with the leaders and authors I meet. Several also requested screencasts of my various workflows. I was also surprised at the number of people who requested video snippets from my speaking engagements. I will include these as they are available
  2. Strive for balance across subject areas. I write on five basic subjects: leadership, productivity, publishing, social media, and miscellany (anything that doesn’t fit in the first four). I need to make sure that I am not getting stuck in one subject area. However, contrary to an earlier intention, I am not going to rotate these by dedicating each day to a different theme. I think that would have the effect of making my writing feel forced.
  3. Include more personal stories. I try to do this as often as I can, but my readers want more. They especially enjoy stories of where I failed or struggled. They also want more behind-the-scenes on my daily challenges as a CEO and even more vulnerability.
  4. Eliminate the ad in the middle of posts. I thought this was a pretty cool idea when I added it, but many readers complained that it broke up the text and was annoying. I see their point and have removed it, effective immediately.
  5. Don’t try to please everyone. It was amazing how many contrary opinions there were. For example, some think I post too much; others, too little. Some think my posts are too long; others, too short. Some think I include too much about my faith; others, too little. Some want more on technology; others, less. In the end, I have to follow my own compass.

Several people asked to be notified via email whenever someone replies to one of their comments. Actually, you can do this now. You just have to register and login with Disqus, my commenting system. You can select this preference on your Disqus dashboard.

There were scores of other great ideas, and we are already working away on some of them. I think you are going to like the changes I have planned for the rest of 2011. Thanks to each of you who participated in the survey.

Question: What additional insights do you see in the data? You can leave a comment by clicking here.
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  • http://uma-maheswaran.blogspot.com/ Uma Maheswaran S

    Other insights which I see in the survey result details:
    • Most of your blog followers are avid book readers / book worms/ bibliophiles.
    • Most of your blog followers (who are Christians) turn to you for biblical advice and guidance on leadership.
    • Most of blog followers are ambitious and keen to climb up the ladder in their life (professional & personal).
    • Around 1/3 rd of your blog followers are good money earners (i.e., more than $100,000 per year). They are making good money.
    • Leadership and productivity posts will rule in the future.
    • And, finally– Hoop! I am one of the nine respondents from India!!!

    • http://michaelhyatt.com Michael Hyatt

      Congratulations! But I guess I need to get the word out in India!

    • http://michaelhyatt.com Michael Hyatt

      Congratulations! But I guess I need to get the word out in India!

      • http://uma-maheswaran.blogspot.com/ Uma Maheswaran S

        Thanks Mike!

  • http://www.thepoint-leah.blogspot.com Leah Adams

    I think it is very interesting that the majority of your readers are male. I was pointed to your blog by a female friend. As a female, I find your posts to be very informative and helpful. Does this mean that the majority of female bloggers are not interested in leadership, publishing, and productivity OR have they just not found the gold mine that your blog offers?

    I, too, can learn much from your survey and I very much appreciate that you published the results.

    • http://www.christopherscottblog.typepad.com/ Christopher Scott

      Leah,

      I was also surprised that Michael’s readers were mostly male.

      Stereotypically, females are much more “growth oriented” than males. Meaning, females often read more books and are more eager to learn and grow. So seeing Michal’s readers mostly be male was suprising to me also

      • Christy

        Actually, most of the people completing the survey were males. I am a female follower who did not complete the survey and I imagine I have a lot of company out there :)

        • http://twitter.com/StateDOG Blake Thompson

          Why do you think more men complete the survey than ladies?

      • http://www.wisdomherald.com Dana Crosby

        I am a female reader who did complete the survey. We have to remember that though a slight majority of males completed the survey, the rest of the statistics did not apply to the male audience exclusively. Those stats about leadership, income, commitment to growth, etc. were from the entirety of the surveyed sample, not exclusively the males. I felt the way Michael worded the statistics using “he” before everyone was confusing to the data interpretation. Though I understood his rationale for using that terminology, I felt it would have painted a clearer picture to say. for example that at least 78% of Mike’s readers have a higher degree. The way it was worded made it seem like only 78% of the males surveyed had a higher degree. Statistics are very interesting, and while can at times bring light into a situation, it is very easy to misinterpret data and “see” something that is not actually there because misperception are easy when we try to extrapolate information from the raw data.

        • http://michaelhyatt.com Michael Hyatt

          I was really not trying for scientific accuracy as much as I was trying to create a typical reader profile. Since we already established that 62% of my readers are male, I thought it was appropriate to use that pronoun.

          Having said that, I am very conscious—and grateful—for my female readers. This is especially so, since I have five daughters and a unique vantage point. Thanks.

    • http://twitter.com/manyhatsmommyMI Jenny Herman

      Leah, I am in the same boat as you–referred by a female writing friend!

    • http://michaelhyatt.com Michael Hyatt

      I don’t know what the cause is. I would love to get the word out to more female readers. I think it might help if I interview more female authors and leaders.

    • http://michaelhyatt.com Michael Hyatt

      I don’t know what the cause is. I would love to get the word out to more female readers. I think it might help if I interview more female authors and leaders.

      • Anette

        Sorry to join the conversation so late, but my immediate thought was “we all tend to attract those who are like ourselves.” I don’t know you very well, Michael, and I only read your blog occasionally. But when I read your typical reader profile I thought, “it sounds like he’s describing himself!” That may be an accurate impression or not.

        • http://michaelhyatt.com Michael Hyatt

          I never thought of it that way, but I suppose you’re right. Thanks.

  • http://joyfulmothering.net Christin

    I never realized people actually prefer the predictability of writing. I thought the opposite was true so I purposely kept the topics of my posts scattered and sporadic. Interesting/valuable information. I was under the impression it would get boring and redundant for my readers. And maybe that might be true still (maybe) just because our readership is very different.

    Perhaps I should put out a survey. :) Thank you for sharing your information with us!

    • http://michaelhyatt.com Michael Hyatt

      Yes, you should definitely do a survey. It’s easy. I set mine up with SurveyMonkey.

    • http://michaelhyatt.com Michael Hyatt

      Yes, you should definitely do a survey. It’s easy. I set mine up with SurveyMonkey.

  • http://twitter.com/animusproject The Animus Project

    I’m actually surprised at the predominate age group of your readers, more so than any other. I would have placed most of them under 30 if I had to guess.

    In reference to your fifth point, not pleasing everybody, while it is difficult I couldn’t agree more. I’m a young blogger but a mentor shared with me a long time ago that you have to share your voice and if that voice is needed, people will listen.

    Changing your voice is like a politician who changes their stance on everything. We’re not sure what they believe in. Now take us, if we are passionately standing for what we believe in and focus on that, we will encourage change instead of remaining at the Status-Quo.

    As always great writing Mike.

  • http://modernservantleader.com/ Benjamin Lichtenwalner

    Most of your readers appreciate your candor, transparency and empathy, as witnessed by the volume of responses to the survey and comments in general.

    • http://michaelhyatt.com Michael Hyatt

      I saw that, too, Ben. It was interesting that some don’t think I am vulnerable enough. Lindsey thinks I am misinterpreting that; they just want more.

      • http://modernservantleader.com/ Benjamin Lichtenwalner

        I tend to agree with Lindsey – she’s a smart one that Lindsey.

    • http://michaelhyatt.com Michael Hyatt

      I saw that, too, Ben. It was interesting that some don’t think I am vulnerable enough. Lindsey thinks I am misinterpreting that; they just want more.

  • http://geoffreywebb.wordpress.com/ Geoff Webb

    I think it’s interesting that half of your readers have been reading your blog for a year or more. Granted these long-term readers would probably be more likely to respond to your survey in the first place, but regardless you’ve got a pretty good percentage of return business. And, on the flip side, you’re still pulling in plenty of new readers as well. Seems like a healthy tribe to me.

    • http://michaelhyatt.com Michael Hyatt

      I thought the same thing. I think it is probably reflective of the growth I want, especially given that my blog traffic has about doubled in the last 12 months.

    • http://michaelhyatt.com Michael Hyatt

      I thought the same thing. I think it is probably reflective of the growth I want, especially given that my blog traffic has about doubled in the last 12 months.

  • http://twitter.com/doughibbard Doug Hibbard

    Insights:

    1. You’ve got to find a reader in Montana. Maybe I could move and cover that for you.

    2.Some people don’t grasp certain questions: on a blog survey, they answer that they read “0” blogs. Unless those just came to try and win the giveaway.

    3. Blogs/podcasts are growing as a replacement for magazine subscriptions, especially among your readers.

    4. Depth behind posts “enjoyed:” some of the social media posts are possibly not listed as enjoyed because the readers are already involved. I (and many readers, apparently) don’t need persuaded to FB or Twitter because we already do, and perhaps we’re done trying to persuade others to do it.

    Leadership (which is what I stated was my #1) is enjoyed more because it’s more immediately practical. The productivity posts are great, but a little challenging to adapt from where you are as a CEO to where a decent chunk of your readers are, not CEOs (although you’ve got several of those, too!) So, while still helpful, not quite as ‘enjoyable.’

    And for most of us pastors, “I’ve got a book I’d like to write and publish someday” is our default position. We’re a bunch of hope-to-be authors because of some of the great pastors/preachers that have done both: Billy Graham, Max Lucado, John MacArthur, John Maxwell. Doesn’t Thomas Nelson publish at least half of those?

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Doug. Great additional insights. Perhaps I should write from Montana! ;-)

      Yes, we do publish all those authors. Thanks.

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Doug. Great additional insights. Perhaps I should write from Montana! ;-)

      Yes, we do publish all those authors. Thanks.

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  • http://twitter.com/andydepuy2012 Andy Depuy

    Mike I like the way you care about what your readers like, most CEO’s don’t take the time to do this. Thanks

  • http://bentune.blogspot.com/ Ben Tune

    Thanks for removing the advertisement in the middle of the posts.

    • http://michaelhyatt.com Michael Hyatt

      You are welcome!

    • http://michaelhyatt.com Michael Hyatt

      You are welcome!

  • http://LiveIntentionally.org Paul Steinbrueck

    Mike, thanks for the tip about registering with Disqus to receive notification of replies.

    What are your thoughts on the non-scientific nature of the survey? Like all online surveys only a small percentage of your readers completed it, and those who didn’t complete the survey could have significantly different demographics and opinions. Are you assuming that those who didn’t do the survey are probably more or less like those who did? Or do you figure those who completed the survey are your core audience and their demographics and opinions are what matter most? Or do you have other thoughts about it?

    • http://michaelhyatt.com Michael Hyatt

      This is actually a pretty high percentage of responses, as a percentage-of-my-total readership. Regardless, I do think they represent my core. I really just looking for directional information not statistical, so it is accurate enough for my intended use.

      Great question!

    • http://michaelhyatt.com Michael Hyatt

      This is actually a pretty high percentage of responses, as a percentage-of-my-total readership. Regardless, I do think they represent my core. I really just looking for directional information not statistical, so it is accurate enough for my intended use.

      Great question!

  • Nathan Claycomb

    I thoroughly agree with your last conclusion. Do not try to please everyone. I thought of this over a decade ago, “Leaders cannot always be pleasers. If they try, they just might become pleaders.” Thank you for all you do and for the wonderful posts!

  • Anonymous

    Sounds like you found your tribe, and you are feeding it quite well! Feed on bro, I find a piece of pie on your table quite often.

  • http://successbeginstoday.org/wordpress John Richardson

    It’s good to see that the West Coast is well represented on your blog and that you have an intelligent and education oriented readership. It was very interesting to see the diverse opinions, especially on technology. I guess you’ll need to have a guest post from someone who uses a PC or has an Android phone to even things out. One suggestion, keep the spontaneity in your posts by writing what is on your mind. Any time I’ve tried to write about a certain subject on a certain day on my blog, I find that the writing becomes forced. One thing that was clear from the comments, is that you write from the heart. Keep the great posts coming.

    • http://michaelhyatt.com Michael Hyatt

      I totally agree about the spontaneity in my posts. After thinking about this for a while, I have reverse my position. I am now striving for balance across subject areas rather than a predicable rotation of subject areas.

      I have now modified my second insight to reflect that.

      Thanks for your input, John.

  • Anonymous

    #2 is funny to me. I have had a schedule of topics for each day of the week since I began blogging a few years ago. However, I’ve been feeling really boxed in lately by it. Noticing that you didn’t have a schedule but just wrote about whichever of your main topics was on your mind, I had decided to scrap my daily schedule and do the same. Now I’m totally confused about what to do.;-)

    Of course, right now, I’m going through a time management evaluation period because I don’t feel like I’ve been doing too well at that and my blogging is suffering for it the past week or two. I’m hopeful to figure out a good balance on my schedule and get back to regular blogging next week.

    • http://michaelhyatt.com Michael Hyatt

      Don’t be confused. I think I was led astray by two comments (out of 640). Rather than a predicative rotation of topics, I think I need a balanced presentation of categories. In other words, I don’t want to get stuck in one subject category too long. I think people look forward to the surprise—as witnessed in this comment thread.

  • http://donaldryan.net DonRyan

    Other than not being from the southeast (I’m in the midwest), I fit every demographic listed. Perhaps that’s why I enjoy your blog so much. Thanks for sharing.

    • http://www.jeffrandleman.com Jeff Randleman

      I fit most of them as well, except I make a youth minister’s salary… So I’m not quite in the majority there.

  • Anonymous

    I’m shocked you have that many more male readers. I thought your readers were more evenly distributed between the sexes. I agree that you can’t please everyone. I hope by dedicating a day a week to a category your writing doesn’t become forced.

    You got a lot of bookworms as readers. It’s good to know I’m not alone.

    I’ve always wondered how diverse your readers are. This is only because I’m trying to reach an African-American working professional market. I’m finding we aren’t involved in social media compared to our white counterparts. I find this concerning as I hope we don’t fall behind because of late adoption. Social media is a great resource for personal development.

    • http://michaelhyatt.com Michael Hyatt

      Maybe I should ask a race or ethnicity question. I want as diverse of an audience as possible.

      I totally agree on the forced issue. Rather than creating a predictable rotation of categories, I think I am simply going to strive for some balance among the categories. I don’t want to get stuck on leadership posts or productivity posts. The truth is that I will not keep writing if I am not interested in what I am writing about!

      Thanks for your encouragement, Laurinda.

  • http://joshuamhood.com Josh Hood

    #3 “Include more personal stories” – It amazes me how much people love to hear personal stories. You mentioned this recently in Notes from My Speech Coach (http://michaelhyatt.com/notes-from-my-speech-coach.html). In speaking, blogging, conversation, writing… we long to hear stories, especially of others’ struggles.
    Not sure why we love them so much. But it’s a powerful element great communicators recognize and utilize.

    • http://michaelhyatt.com Michael Hyatt

      I’m starting to get the message!

  • http://www.jillkemerer.com Jill Kemerer

    I enjoyed reading this. It’s encouraging to learn that so many men are actively utilizing your blog to improve themselves and their leadership skills. Of course, there are plenty of us ladies who are doing the same! Thank you.

  • http://familysynergy.wordpress.com JD Eddins

    I was surprised a bit by #2, and doing a brief scan through some other comments it seems like other readers were too. Obviously, you have to do what you think is best for the blog and your own writing plan, but I like not knowing what today’s post is going to be about and honestly, I think even if you announced that Monday would be leadership day, Tuesday social media, etc I have too much else to keep track of to remember all of that, so I am still going to be checking in each day to read the new post.

    • http://michaelhyatt.com Michael Hyatt

      Based on your comment and several others, I am re-thinking this. I don’t want to force this. The truth is that I have to write about what I am interested in; otherwise, this just becomes a job. I know I will quit if that happens. I have too much other stuff to keep up with.

      I appreciate your input.

  • Pastornash

    I have been blessed tremendously by your blog, and think you’re doing an excellent job. I thank you, for making yourself available to help us be the best we can be. Keep up the great work!

  • http://twitter.com/Susan_Wilkinson Susan Wilkinson

    Very interesting, thanks for sharing the results. I just read the results of last years survey last night and it’s pretty remarkable how similar they are.

    Negative comments: leaders are lightning rods. It’s the hard part sometimes. If it helps, know that my best friend and I (she’s also an author, her many times over; we’re both working on big web projects at the same time) speak regularly about our projects and your site is the gold standard we keep returning to in our discussions, the compass on many levels. It’s a useful, interesting, organized and aesthetically beautiful site. I’m grateful for the leadership you’ve shown in these areas. Too many sites, particularly Christian sites, really lag in these areas.

    I hadn’t thought about removing the ad in middle of the posts, but BRAVO to those who suggested that one and thanks for doing it. Also, thanks fort he disqus info. I was wondering that as well.

    • Anonymous

      Okay, well, I registered with Disqus, but I think it’s confused. It’s using my gravatar picture rather than my twitter picture and has the twitter picture option unavailable even thought I’m signed in to my twitter account. I just need a new picture to use everywhere I guess. Is Disqus a Standard Theme feature? I’m a bit confused.

      • http://michaelhyatt.com Michael Hyatt

        No, Disqus is not a StandardTheme feature. However, it is a third-party commenting system like IntenseDebate. However, more and more sites are using it. You might write to their support center. They should be able to help you.

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Susan. You are right. My perspective gets distorted sometimes. This is a great reminder.

  • John Young

    I wish more of the mass audience were as active and thoughtful as these loyal followers. As book sales struggle, store profits are challenged and one of your competitive peers was terminated this week you still have over half the responders saying they want to write a book. I assume most understand a book is harder than a blog, and break even points do matter. We seem to be entering a world of people demanding free content and even resist being bothered with an ad accompanying that free material.
    Mike there is great value in your efforts. I hope your biggest take away was a deep appreciation from us for that effort. And I hope you never feel distracted by all this nor taken advantage of as this content flows with real value to us but no revenue to you or your employer.

    • http://michaelhyatt.com Michael Hyatt

      Thanks, John. I appreciate your kind words of support!

  • TNeal

    When you say you’re going to cover a theme a day, I’m impressed. How do you stoke the writing furnace? Read, read, read is certainly a major part of the equation but lots of people read without writing.

    • http://michaelhyatt.com Michael Hyatt

      I imbibe so much content—books, conferences, blogs—it just begs for sharing. I can’t help it.

  • http://www.christopherscottblog.typepad.com/ Christopher Scott

    Michael, you have over 1,300 people who filled out your survey.

    That certainly shows a great relationship you have with your readers. Because you add so much to us–your readers–we feel compelled to give back to you. (I was one of those 1,300.)

    Not very many people complete surveys, so to have 1,300 people complete is an amazing amount.

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Christopher. I appreciate you taking the time.

  • http://www.fbcgallatin.org Larry Yarborough, Jr.

    Michael,

    One of the things I admire most about your blogs is that you selflessly redirect us to other blogs. Some might fear they’d lose traffic by doing so. It has the opposite effect on me. That makes me respect you and return to yours even more.

    LY

  • Anonymous

    Michael,
    Thank you for sharing these insights with us. Not only do they benefit you but I think they offer some great insight for anyone who blog. Your post are not only informative and inspiring, but always leave me with a few things to act on. Thanks for the great work you do and for sharing your insights with all of us. Blessings on your day!

  • Lisa C

    Thank you so much for sharing. I think one of the best things your blog does it, even though your average reader is a male, you write very well for all of us women in leadership who are looking for productivity tips, and content that doesn’t always have to be about women’s ministry specifically or with a cutesy clipart. It seems regardless of what areas I am working on in my life, you post on it that week and I share many posts with a wide range of friends in Christian ministry and leadership. Glad #5 was listed… I get the same response to surveys too and it’s hard to know we cannot please everyone. When you spend an hour writing a great article from the heart and people tell you they don’t like your font size it can be disheartening. I get many opinions- too much technology, not enough technology, too much video, not enough video, etc. To do God’s work we must continue to only seek to please HIM! :)

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Lisa. One of the things I want to do is interview more female leaders this year. I think that will help.

      I appreciate your encouragement.

  • Karl Mealor

    Don’t get too hung up on any negative feedback. The growth of your blog indicates that you are putting quality out there.

  • http://fishblogwash.blogspot.com Sean

    I found it interesting that such large percentages of tech-savvy individuals are immersing themselves in social media and also hoping to get published, yet there wasn’t any data on whether or not they use eReaders. Considering your audience, that would be good to know in this day and age, especially with Borders recently biting the bullet.

    Also good to know there are more of us out here in Iowa following your fantastic blog!

    • http://michaelhyatt.com Michael Hyatt

      I should have had that question this year. I will add it for next!

  • http://twitter.com/ThatGuyKC K.C. Pro

    Am looking forward to more video posts and especially content from your speaking engagements when possible.

  • Anonymous

    Thanks for sharing the info, including on Disqus to get replies to comments.

  • http://twitter.com/timage Tim Milburn

    One of the benefits of your site is that you are constantly mindful of ways to make it more of a dialogue and not a monologue. You do a great job of maintaining the balance between incorporating the ideas of others and following your own compass.

    Not only have I learned a lot of information from your posts, but I’ve gained a great deal of insight about the behind-the-scenes details of what it takes to manage a successful site. Thanks a million Mr. Hyatt!

  • Dougsbaker

    That ad in the middle is vey annoying especially when I send your article to instapaper. There is no delineation telling me that it is an ad, verses content. the first couple of times I read one of your articles on my phone I was very confused.

    • http://michaelhyatt.com Michael Hyatt

      Thanks for the input. It is gone now!

  • http://www.confessionsofalegalist.com Jeremy @ Confessions

    I think you should give away more stuff, like maybe a spot on the creation cruise, and the winner should be named Jeremy.

    • http://michaelhyatt.com Michael Hyatt

      Ha. I’ll take that under advisement.

  • http://www.inamirrordimly.com Ed_Cyzewski

    I’m intrigued to read that your readers want more video content. Were there any specific suggestions such as topic, length, etc.? I’ve wondered if I should do some blog posts via video where I can capture the tone of my topic a bit better. I do wonder, though, if readers really want to look at just my talking head for a whole video.

    And by the way, if this is true: “household income of $70,000 or more (53%).” Then you can safely assume that at least 53% of your readers are not authors. :)

    I think a reader survey is a much better way of gauging your audience than a whole bunch of “unsubscribes.”

    • http://shine4himphoto.wordpress.com Nicole

      I was surprised by the video content note, too. I’m one of those that doesn’t like lots of video – I rarely watch anything over 2min long because I just don’t have the time to sit there. At least blogs can be skimmed when in a hurry! :)

      • http://www.inamirrordimly.com Ed_Cyzewski

        Skimming is big for my wife and I too. We’ll take a blog post over a video any day.

    • http://michaelhyatt.com Michael Hyatt

      Some wanted to see more interviews (which we are scheduling now); some wanted to see more screencasts about my workflow; others wanted video excerpts of my speaking engagements. Those were the three “buckets.”

  • Lorraine

    Here it is 7:50 PM but before ending our “8 to 5″ workday and heading home to my single-woman supper, I decided to read today’s blog.

    Sir, I’m in your debt for I’ve learned many useful things from reading your blog. Perhaps I “owe” you a survey. Normally I avoid them like old broccoli and other things not of any use to me personally. Well here goes…

    If I had responded to your survey, I’d add one more to Woman; Bookworm (4 or more books per week); over age 50; graduate degree; lives in the southeastern US; reads Facebook, seldom writes in it; mostly avoids blabbermouth Twitter; intensely into informal learning–prefers in-person teachers, books/specialty magazines, or conferences; does not have a book idea although often told I should write a book (subject varies); enjoys leadership roles in outside work activities; much enjoys and learns from your essays on both Leadership and most especially Technology and Social Networking; but is getting [what word to use?] “tired”? of one a day. (I’d skip money, religious, and political questions.)

    Most days, most weeks even, your blog is the only one I read. Now I find I’m reading you less because (Perhaps?) it’s more of a chore and less of a fun break in the flow of my work when so many pop up in the Inbox. Many of your essays fit what we do, especially those on the book business, how to deal with workflow, and most especially Technology and Social Networking (which surely deserve to be “up”). In summary, I enjoy and learn from your blog but reading your blog two times, sometimes three times, a week would work for me better than every day. (Oh well, once you’ve finished your marathon of blogging daily for a year, maybe you’ll feel comfortable going back to the more relaxed schedule?)

    Survey complete; hit Return/Send.

    • http://michaelhyatt.com Michael Hyatt

      Thanks for your input. I appreciate you taking time to write it.

      • http://www.charmsjewelryuk.com/charms Pandora Charms

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  • http://emuelle1.blogspot.com Eric S. Mueller

    It never occurred to me to ask you to post video of your speeches & talks, but I’m watching your talk at Liberty, and I agree. I’d like to see you post what you can.

    • http://michaelhyatt.com Michael Hyatt

      Thanks. This is, frankly, difficult for me. I am always a little self-conscious.

  • http://todaymade.com/blog Garrett Moon

    I like how you broke down the demographic here. Not just numbers but you drew personal, human, details out of them. I shouldn’t be surprised you do that type of thing all the time I am sure. :) Nice survey, good conclusions. Follow your own compas, you are doing great!

  • Anonymous

    This survey was very interesting. I have only commented a couple of times and just began reading your blog in 2010. I love your blog and insight and consider you a mentor. I was referred to your blog by a friend and we both fit the reader profile!

  • Brandon

    Love the constant self-evaluation demonstrated in this survey process. I need to find people who can give me feedback that is critical and helpful for improvement.

    By the way, as a long time church goer, I have grown fond of the word ‘strive’ and the church situations where we use it. It looks a little funny in your list next to “eliminate, include, and don’t”.

  • http://www.medical-negligence-ireland.com/depuy-compensation-claims/ Depuy compensation

    All hip replacement systems do this to a certain degree, the reason for DePuy recalling these two models and the consequent DePuy compensation claims – is that their systems are shedding debris at more than twice the accepted rate. This means that even without the discomfort, risk of infection and hip fracture that a patient would suffer, the hip implant is going to need replacing much sooner than would normally be expected – a revision procedure which is more painful than the initial implant, and which requires a longer recovery period.

  • http://twitter.com/manyhatsmommyMI Jenny Herman

    My boys are recovering from the flu, so I don’t have enough brain cells currently to analyze data. ;) I think it is true that we cannot please everyone, but the survey is valuable to see what people like. Over 1,000 surveys sure gives you a lot of information! It also shows you that you have a lot of faithful readers, because there are many more that stopped by and didn’t take time to complete the survey. I think you do a great job.

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Jenny. I appreciate that!

  • http://www.jeffrandleman.com Jeff Randleman

    Great insights from the survey! I especially like the 5th one. This is something I need to work on as well. Thanks for sharing!

  • http://twitter.com/JohannMurillo Johan Murillo

    Almost 1% of the people who answered the survey are from a latinamerican country. I think you have a great opportunity to be known by this audience, since there’s a lot of people in our countries that can read and understand english. I put a link of your facebook page in my blog’s facebook page and link for your page in my blog’s main page. Hope it helps you a little bit. God bless you.

    • http://michaelhyatt.com Michael Hyatt

      Thanks for doing that Johan.

  • Deanna

    I would like a book because My mom did Sept 20 2009 and I would like to see maybe how she is doing, and how it is up there. I miss my mom very much. Maybe through you sons eyes I will be more releaved

  • http://twitter.com/melodyhhanson Melody H. Hanson

    I must not read your blog faithfully enough to have noticed your survey, but I would have filled it out if I had. My one thought: You said “My typical reader is a male (62%). ” What about the women? The other 38%? Perhaps listen to the women in order to have more women read and comment? Or, is that not a value to you? Simply curious.

    • http://michaelhyatt.com Michael Hyatt

      Oh, I definitely listen to the women. I have been married to one for 32 years. We have five daughters. Three of my five direct reports at work are female. In addition to that, Thomas Nelson owns Women of Faith, a conference ministry that reaches 300,000+ women a year.

  • http://coachradio.tv/ Justin Lukasavige

    Great reminder to be sure we understand what our community wants.

  • http://relevantbrokenness.com Marni Arnold

    I just have to say…I love being in the minority. :)

  • http://www.godsnextbigmove.com/MyJourney/ GodsNextBigMove.com

    I’ve been a lurker for some time. Love your body of work. Thanks for the insight on your survey. Generous of you.

    Be Blessed
    Steve of Applied Faith

  • http://twitter.com/dbonleadership Dan

    I really enjoyed reading the data. It was insightful. I also am trying to put personal story’s into my writing and posts.

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  • http://www.paulbevans.com Paul B Evans

    Love the thought about contrary opinions. I’m alway amazed at the number of people who want to please everyone, when half the people disagree that you should make the attempt.

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  • http://tropicalnomad.com/ Adam Finan

    Im 26, not religious, never go to church, world travelling, digital nomad, living in Thailand :)