Five Leadership Lessons from Steve Jobs

This is a guest post by Tor Constantino. He is a former journalist, has an MBA, and works in public relations where he has directly reported to several CEOs in his career. He lives near Washington, D.C. with his wife and two daughters. You can read his blog and follow him on Twitter.

Whether you’re a “Mac or PC,” the recent passing of Apple co-founder Steve Jobs at the age of fifty-six from pancreatic cancer provides a salient moment of reflection for any organizational leader.

Steve Jobs Introducing the new iPod - Photo courtesy of ©, Image #16850262

Photo courtesy of ©

Jobs’ legacy and impact on the world is likely to stretch far into the future compared to the brief thirty-five years of his professional career, which took seed in his family’s garage when the idea of Apple was planted with Stephen Wozniak in 1976.

Beyond his cultural and technological contributions, Jobs offers leadership lessons that can be gleaned from his own words. Below are five lessons from his quotes. They provide insight into the Steve Jobs’ “operating system” for life.

  1. The Risk Lesson. “Innovation distinguishes between a leader and a follower.” The very nature of innovation requires a stark departure from the status quo and deviation from the norm. The best leaders have the vision to understand that fact and the tenacity to lead an organization to that future state despite organizational inertia and resistance.

    Jobs did this time and again as evidenced by the introduction of the Macintosh home computer in 1984, his subsequent departure and return to the company, right up to the latest iteration of the iPhone.

  2. The Succession Lesson. “…Some people say, ‘Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.’ And, you know, I think it wouldn’t be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that’s what I try to do.”

    Succession planning is one of the most important roles that senior leadership takes to ensure the long-term viability of an organization. The best companies and leaders strive to achieve this internally by ongoing talent assessment and pushing that planning below the executive level to ensure a funnel full of high potential individuals.

    Apple’s current CEO Tim Cook went through a similar grooming process since joining the company in 1998, collaborating with Jobs ever since in preparation to lead.

  3. The Mission Lesson. “Almost everything—all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

    Many leaders are more inclined to lead with their head or their gut instincts, rather than their heart. Such an emotive mission simply seems too soft and may even be considered a weakness to traditional, hard-nosed leadership sensibilities.

    However, Jobs’ illness forced him to live from his passion and creativity, which produced revolutionary product innovations, growth and profits for the organization.

  4. The Team Lesson. “So when a good idea comes, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and—just explore things.”

    In virtually every area of life, teams make better decisions than individuals. While Jobs had a reputation of being difficult to work for, he routinely admitted to only hiring senior executives who were competent, smart, and “loved” Apple—so that they would put the interests of the organization ahead of their individual interests.

    The company’s success, high employee retention and consistent recognition as one of “best places to work” are proof of his team-centric philosophy.

  5. The Perseverance Lesson. “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

    Jobs is often referred to as both a genius and modern-day Thomas Edison. Interestingly, Edison’s driving perseverance is exemplified in his famous quote, “Genius is one percent inspiration, 99 percent perspiration.”

    Few would disagree that Jobs embodied Edison’s quote, and perseverance is a requisite skill of all effective leaders.

Not only did Jobs lead an extraordinary company, he led an extraordinary life—and we’re the better for it. If you’re not familiar with details of his background and intriguing upbringing, consider reading the new biography by Walter Isaacson. It is currently #1 on the New York Times bestseller list.

Question: How has Steve Jobs’ vision and technology impacted you personally or professionally? You can leave a comment by clicking here.
Want to launch your own blog or upgrade to self-hosted WordPress? Watch my free, twenty-minute screencast. I show you exactly how to do it. You don’t need any technical knowledge. Click here to get started.

Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • davidrlee

    I recently finished reading Isaacson’s biography of Jobs, but I took away something different than you did, apparently. What I learned showed up in the interview that Isaacson did with Erin, Jobs’ oldest daughter. She reflected on how Jobs had to balance his roles as CEO and father and concluded, “I wish I had more of his attention, but I know the work he’s doing is very important and I think it’s really cool, so I’m fine.” If that was my daughter’s assessment of my impact in her life, I would consider myself a complete failure. That she today sees his work as “important” and “cool” will fade quickly with time. I want to give my kids the love that only a father can give; love that models the love of their heavenly father. My legacy won’t be cool gadgets and millions of dollars worth of stock, but my kids will know what it feels like to be loved deeply by their dad.

    • Josue Sierra

      Good observation David. I agree. We can learn a lot from Steve Jobs…but his his legacy as far as his role as a father is yet to be seen. From the book, he certainly didn’t seem to think it was that high on his priority list. It’s sad.

    • http://www.SevenPillarsOfSuccess.Net Louise Thaxton

      David – I have to say I agree with you. 

  • James Pinnick

    I didn’t know a whole lot about the man until after he passed. One thing that strikes me are his last words “oh wow, oh wow, oh wow”. Is this something he said because he was invited into the gates of Heaven?

    I believe so…

    Author-The Last Seven Pages

  • Roy

    Appreciate these thoughts, and agree with them for the most part.  But with two major caveats.  Steve Jobs stepped on a lot of folks as he climbed the ladder to success.  And we aren’t all Steve Jobs; he was brilliant, which most of us are not, and he was in the right place at the right time.  Don’t get me wrong: he deserves lots of praise.  But he’s not really a relevant role model for most of us.

  • Josue Sierra

    I appreciated his ability to ignore perceived barriers…they call it his “reality distortion field” but the fact is we humans have the tendency to put on self-inflicted insecurity-related barriers to what we can do. Steve Jobs knew how to push people past that, and ignore their insecurities in order to challenge them to come up with seemingly “impossible” solutions. As a Christian, the Bible says, “I can do all things through Christ”…how much more could we be achieving in ministry work if we truly understood and believed that.

  • http://www.SevenPillarsOfSuccess.Net Louise Thaxton

    Tor – I appreciate the post.  Steve Jobs was certainly a genius although I was not an avid follower of his, I did appreciate his philanthropy.   

    Professionally- I love my iPhone (and my iPad)  It was true struggle to leave my Blackberry behind -  and only when my four daughters physically took my Blackberry and made the exchange FOR me did I move to the technology that I have learned to love.  

  • Julie-Ann

    Steve Jobs was a one-of-a-kind leader. Building a culture like he was able to create is virtually unheard of these days. There are ways for other businesses to emulate what he’s been able to do. This video offers insights on how to get the job done:

  • Jessica

    what Jobs has engrained in me is that myself as well as many others will over-pay for hardware (and other consumer goods) because of extremely effective branding!

    • Michael Hyatt

      Not to mention, GREAT products. Apple consistently gets the highest customer services ratings of any computer company.

  • Anonymous

    Buy Unlocked Smartphones/Android In Factory Box.Albert-Techie(UK)”Now on Sales”Smartphones/Android Phones…We export internationally and Offer Promo to all interested International buyers; We make delivery right to your Doorstep at affordable Rates including Customs Duties Charges.See Below Details For Price Listing:iPhone 4s:16GB,,,$48032GB,,,$57564GB,,,$675Nokia N9 64GB $500Nokia Lumia 800 $440Blackberry Bold 9900 Unlocked $415Blackberry Torch 9800 $320USDSamsung Galaxy Nexus GT-i9250 $450Samsung I9100 Galaxy S II $400Motorola DROID RAZR XT910 $425Company Bonus* BUY 3UNITS AND GET FREE (DROP-SHIPPING)For Enquire Email:

  • Pingback: LeadershipChat: Transitions « Connection Agent

  • Pingback: Get Your Message Heard!!! | The Daily Retort

  • Pingback: Get Your Message Heard!! | The Blog Farm - A Growing Blog Community

  • Brad

    Nicely done.  The best perspective is hiring only those that “love” Apple.  Imagine being hired after we said – “I will take one for Apple – if you hire me – promise.”  I suspect that there were other indicators in addition to any overt declaration.  Makes a great deal of sense.  Thanks for these excellent notes and pointers.

  • Dacraker


  • Pingback: Wanted: Political ‘Steve Jobs’ for Kenya «

  • Pingback: Stave Jobs Organizational & Leadership Style | gussalviyaranti

  • Pingback: steve jobs | gianarrowin

  • qi

    Steve Jobs is a Autocratic leader or democratic?