Thanks for the post!

Speaking of feedback, one way to score huge points with e-book customers such as myself is to keep offering $$$deals$$$ like the major sale on the Word Commentary series for Logos a few months back. I'm still waiting for another opportunity to take advantage of it, since I missed the last one. :-)

As far as I can see, Twitter (and other social media) can be individualized to suit many different purposes. I see it as a tremendous opportunity to share God's absolute love with the world. Who knows how many people read the words, God's absolute love–perfect, complete, and real, and then feel the tug of hope? There is so much potential in the social media.

Many thanks…

BTW, I noticed you didn’t include any ChristianChirp feeds. What’s up with that? (Hee-hee)

Trust me to be the only negative one! :-)

Interesting what you say about transference of trust. Thinking about it, I would say that is definitely true for me in other industries. Bill Gates, Warren Buffett, Richard Branson are all people I 'trust' and thus I trust their companies but that sentiment has not yet started to apply to the publishing industry for me. I wonder why not?

I wonder if maybe it is because the publishers name is not featured prominently enough?

Would I feel differently if the banner text on the book cover read "THOMAS NELSON PRESENTS:" or something similar. I wonder.

Thank you for being open about all of this stuff, Mike. I enjoy the challenging thoughts and interaction.

P.S. Fascinating about the presses. I wonder if I'm the only one who's so out of touch with what a publisher is and does?

And a side benefit, I suspect you have convinced a number of authors, like me, to think that publishing with Thomas Nelson might represent getting an edge on the future.

Two years ago, I also thought the publisher was irrelevant, except in some niche markets. I still think it is mostly true. However, this is the exciting possibility about social media for me. When people connect to real people, they connect to their causes and interests. When people trust an individual (which is what brand loyalty is all about), they transfer that trust to that person's organization or company.

P.S. Just for the record, publishers and printers are two different entities in the supply chain. I only know of two publishers in the U.S. who own their own printing presses.

I would be very interested in seeing a post on why the publisher of a book should have a bearing on whether we buy the book or not.

As I see it there are three aspects to look at: Subject Matter, Author and Publisher.

To me, the publisher is irrelevant, it's a guy with a big printing press. Is there anything more to it? What am I missing?

Under the category of connectivity, I view Twitter as a good platform for listening and measuring the pulse of the eChannel. I run Tweetdeck and regularly update on key product and brand names allowing me to see what the sentiment is online and their reactions to any messaging and news.

Personally, your tweets and Blog broadened my understanding of the credibility publishers lend to their products. I now look for the TN name on my books.

This post was mentioned on Twitter by Area224: Reading: “Five Ways Your Company Can Benefit from Twitter” (http://twitthis.com/xuwx9d)…